SXSW 2012

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12:00am

Flosstradomus Beauty Bar Fred Falke The Jones Center - AMOA-Arthouse

2:00am

John Gomi PureVolume House

4:00am

Alcatel-Lucent Trend Lounge Hilton Austin Downtown

TBA

SoundCloud Open House SoundCloud Open House

8:00am

Nike Livestrong Run NikeFuel Lot GeekRun (Multiple Dates) Hilton Austin Downtown AbelsonTaylor Cocktail Brunch Courtyard Marriott (Rooftop)

9:00am

All Day Event - AT&T Lounge ACC All Day Event - Canon Imagination Lounge Driskill (The Crystal Room) All Day Event - Chevrolet Volt Recharge Lounge ACC All Day Event - Dell Lounge ACC All Day Event - PepsiCo Central ACC All Day Event - SXcycles SXCycles Tent All Day Event - SXSW Filmmakers Lounge Presented by the North Carolina Film Office ACC (Room 17B) Morning Event - Java Monster Mornings Registrant’s Lounge All Day Event - Alcatel-Lucent’s Trend Lounge Hilton Austin Downtown (Room 406) All Day Event - AT&T Lounge ACC All Day Event - Chevrolet Volt Recharge Lounge ACC All Day Event - Gemalto Mobile IDEA/NEXT Lounge Hilton Austin Downtown (Room 602) All Day Event - IBM Future of Social Lounge ACC (Room 1) All Day Event - Isis Lounge ACC All Day Event - Microsoft Lounge ACC All Day Event - PepsiCo Central ACC All Day Event - Samsung Blogger Lounge hosted by Techset ACC (Room 19AB) All Day Event - Samsung Smart Wall ACC All Day Event - SXcycles SXCycles Tent All Day Event - The Americans Elect Lounge ACC (Room 7) All Day Event - The Beacon Lounge ACC (Room 8BC) All Day Event - The Circus Mashimus ACC (Room 3) All Day Event - The iTriage "Power-Up" Lounge AT&T Conference Hotel (Room 301) Morning Event - Java Monster Mornings Registrant’s Lounge All-Girl* Dev Brunch Frank Student Startup Madness Maria Maria Free Drinks courtesy of HBO Frank Beauty Bar X Beauty Bar The Good Capitalist Lounge (#SocEnt) St David's Historic Sanctuary All Day Event - Catch A Chevy/Drive A Chevy ACC All Day Event - Catch A Chevy/Drive A Chevy ACC

9:30am

Structural Defects in the Software Ecosystem ACC (Room 10AB) 101 Social Media Tactics for Nonprofits ACC (Ballroom G) HTML5 for Film: Leading Edge or Bleeding Edge ACC (Room 18ABCD) 2012: You Bet Your Asteroid the World Won't End Driskill Hotel (Citadel) @BettyDraper's Guide to Social Storytelling Omni Downtown (Longhorn) Are Wired Hospitals Losing the Patient Connection? AT&T Conference Hotel (Classroom 204) Bootcamp for a UX Team of None ACC (Ballroom BC) Brand Journalism in the Real-World Sheraton Austin (Capitol EFGH) But Are You a Real Journalist? #jan25 #occupy Hyatt Regency Austin (Texas Ballroom 1-3) Can Bloggers Put Hope Back into the 2012 Election? AT&T Conference Hotel (Salon B) Creativity and Innovation in the UK's Tech City Hilton Austin Downtown (Salon K) Explorations in Corporate Zoology Hilton Austin Downtown (Salon C) Group Buying for the Latino Demographic ACC (Room 5ABC) How Not to Die: Using Tech in a Dictatorship ACC (Room 9ABC) How to Be Strategically Unlikeable Online InterContinental Stephen F. Austin (Capital Ballroom B) How to Work in B2B and Keep Your Creative Shirt On Hilton Garden Inn (Rio Grande) HTML5 for Film: Leading Edge or Bleeding Edge? ACC (Room 18ABCD) Maps of Time: Data As Narrative ACC (Ballroom A) Rev Up Your Product Design, the “Concept Car” Way Hilton Austin Downtown (Salon H) Social Media Comes of Age Without the Help of Porn InterContinental Stephen F. Austin (Capital Ballroom A) State of the Media Democracy Sheraton Austin (Creekside I & II) Street-Level Genius: An African Maker Safari Driskill Hotel (Maximilian) Sunspots: The Promise and Pitfalls of Gov 2.0 AT&T Conference Hotel (Salon C) SXSW Yoga ACC (Room 8A) Taming the Market in Your Pocket Hilton Garden Inn (Sabine) Tech Cooperatives: A Better Way to Make a Living Courtyard Marriott (Brazos) The Future of HTML5 Motion Design Radisson Town Lake (Town Lake Ballroom) The Hyperlocal Hoax: Where's the Holy Grail? Sheraton Austin (Capitol ABCD) The iPad: The Second Coming of the CD-ROM Hilton Austin Downtown (Salon FG) The New Aesthetic: Seeing Like Digital Devices Driskill Hotel (Driskill Ballroom) The Systematic Undoing of Copyright Trolls ACC (Room 12AB) Three Innovative Approaches to Mobile Learning AT&T Conference Hotel (Classroom 203) Voting’s Viral: Voters, Election Officials & Social AT&T Conference Hotel (Salon A) What’s Good for the World Is Good for the Agency ACC (Room 6AB) World Domination: New Media for Global Events Omni Downtown (Capital Ballroom) Your iPhone Is Political: Mobile Democracy Hilton Austin Downtown (Salon J) SXSW PhotoCamp Palm Door (Palm Door) All Day Event - Startup America at SXSW Hilton Austin Downtown (Salon E)

9:45am

Light and the Unexplored Communications Frontier ACC (Room 10AB)

10:00am

Do Gamers Dream of HTML5 Sheep? ACC (Room 10AB) Get Bold: Using Social Media ACC (Ballroom G) SXSW Film Hideout Lounge The Hideout Half Day Event - Samsung Mobile Presents: #FEED powered by Twitter The Jones Center A Good Morning (Foursquare) Foursquare Court South By GoLab GoLab Austin Mozilla Day Opening of #Feed Exhibition The Jones Center - AMOA-Arthouse

10:05am

Chad Norman and Melanie Mathos Book Signing ACC (Ballroom G Foyer)

10:35am

Sandy Carter Book Signing ACC (Ballroom G Foyer)

10:45am

Pat Aufderheide Book Signing ACC (Ballroom G Foyer)

11:00am

Disrupting the Entrepreneurial Process ACC (Room 10AB) Phil Plait Book Signing ACC (Ballroom G Foyer) Scott Jenson Book Signing ACC (Ballroom G Foyer) Secrets to User-Centric Social Experience Hyatt Regency Austin (Texas Ballroom 4-7) How to Remember Anything: A Teach Yourself Guide ACC (Ballroom G) when you find me presented by Canon Canon Screening Room All Day Event - Canon Lounge at the Canon Imagination Screening Room The Long Center Art and Advertising: Two Sides of the One Sheet ACC (Room 16AB) Branded Documentary: Cause Marketing's Best Media? ACC (Room 18ABCD) Dreams of Your Life: A Darkly Playful Experience ACC (Austin Suite) Next Stage: Social Music Marketing: Bands, Brands & Fans ACC (Exhibit Hall 3/4) Sony in 35mm: Options and Applications ACC (Room 13AB) The GeekFamily Guide To the Movies ACC (Room 15) A Game of Thrones Meet Up Palm Park (Meet Up Tent) All Day Event - Turner Revive Lounge Moonshine Grill Anything You Can Do, I Can Do Backwards in Heels Hilton Austin Downtown (Salon C) Artists in Labs: Participatory Design at Eyebeam Sheraton Austin (Capitol EFGH) Boost Your Mobile Workflow with Adobe Radisson Town Lake (Town Lake Ballroom) Branded Documentary: Cause Marketing's Best Media? ACC (Room 18ABCD) Building Digital Products with Passionate Users InterContinental Stephen F. Austin (Capital Ballroom B) Community Manager Meet Up InterContinental Stephen F. Austin (Boardroom) Credit vs. Collaboration: The Organization Divide InterContinental Stephen F. Austin (Assembly Room) Credits Coins Cash: Social Currency & Finance 2.0 Hilton Garden Inn (Sabine) Dealing with the Media Data Explosion Hyatt Regency Austin (Texas Ballroom 1-3) Designing Games for Documentary ACC (Room 12AB) Events Are Now Platforms: Seven Tools for Success Hilton Austin Downtown (Room 616AB) Free Coffee, Bad Apples & the Future of Currency ACC (Room 6AB) Hack [ANYTHING] with Microsoft Kinect Hilton Austin Downtown (Salon H) Has Twitter Made the Sports Reporter Obsolete? Sheraton Austin (Capitol ABCD) How Mexico’s Drug Traffickers Harness Social Media AT&T Conference Hotel (Salon E) How Social Media Imperils Political Parties AT&T Conference Hotel (Salon A) How to Harvest Consumer Intent from the Social Web InterContinental Stephen F. Austin (Capital Ballroom A) In-App Mobile Ad Implementation Challenges Hilton Austin Downtown (Salon K) Invention & Inspiration: Building a Better World ACC (Exhibit Hall 5) iVision Africa: New Media's Role in Reframing Africa Sheraton Austin (Capitol View North) Job Hopping: Turn a High Number to Your Advantage Courtyard Marriott (Rio Grande Ballroom) Language of Mutilation: Grammar for Ads & Life Sheraton Austin (Creekside I & II) LiberationTech: How Geeks Overthrow Governments ACC (Room 9ABC) Mentor Session: Alex Jacobson Holiday Inn Town Lake (Lantana A) Mentor Session: Cathy Brooks Holiday Inn Town Lake (Lantana A) Mentor Session: Michael Staton Holiday Inn Town Lake (Lantana B) Mentor Session: Perry Fair Holiday Inn Town Lake (Lantana A) Mentor Session: William Barko Holiday Inn Town Lake (Lantana B) Net Smart: How to Thrive Online ACC (Ballroom EF) Next Stage: Social Music Marketing: Bands, Brands & Fans ACC (Exhibit Hall 3/4) Online Personality Disorder: Resumes & Profiles Courtyard Marriott (Brazos) Open Data FAIL: How Government Fakes Transparency AT&T Conference Hotel (Salon B) Own the Media. Or the Media Will Own You ACC (Room 5ABC) Play Time?: Kids and Game-Based Learning AT&T Conference Hotel (Classroom 203) Principles and Practices for Privacy by Design ACC (Ballroom BC) Recognize This! Ethics of Mobile Face Tagging Hilton Austin Downtown (Salon J) Sexy Data Solutions for Public Transit Systems AT&T Conference Hotel (Salon D) Shut Up & Draw: A Non-Artist Way to Think Visually ACC (Ballroom A) Smart Home Meet Up Hilton Austin Downtown (Room 615AB) Social Media in the Underground World of B2B Hilton Garden Inn (Rio Grande) SOPA / PIPA / ACTA Meet Up Hyatt Regency Austin (Big Bend) Spacebits: Awesomeness, Balloons, Space and DIY Driskill Hotel (Citadel) SXSW Interactive Accelerator Hilton Austin Downtown (Salon B) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A) SXSW Interactive Accelerator Hilton Austin Downtown (Salon D) Technology and Fashion Driskill Hotel (Driskill Ballroom) The Frontline Report of Japanese Interactive Arts Hilton Austin Downtown (Salon FG) The Future of Digital Health AT&T Conference Hotel (Classroom 204) The Future of The New York Times ACC (Ballroom D) The Human Cost of Failed Government Technology AT&T Conference Hotel (Salon C) The Secrets of Scaling Two-Sided Markets Omni Downtown (Longhorn) Time Bandits: The Next Revolution in Social Omni Downtown (Capital Ballroom) Your Arts Organization = A Startup Business ACC (Room 8A) “But Is It Art?”: The Aesthetics of Social Culture Omni Downtown (Lone Star)

WONDER WOMEN! The Untold Story of American Superheroines Violet Crown 1 Seeking Asian Female Vimeo Theater Mustafa's Sweet Dreams Alamo Ritz 2 Compliance Stateside Theatre Mentors - Distribution 1: Documentary TBA Restoring History: 100 Years of Universal Films Paramount Theatre A Chjána (The Plain) Alamo Lamar A Life and Freaky Times of Uncle Luke Alamo Lamar A My Friend Kills Time Alamo Lamar A Narrative Shorts 2 Alamo Lamar A Reinaldo Arenas Alamo Lamar A REMAINS Alamo Lamar A Sea Meadow Alamo Lamar A Shoot the Freak Alamo Lamar A The Black Balloon Alamo Lamar A Canada Lounge (North of 41) Old School Bar & Grill The Milwaukee Shindig Cedar Street Courtyard All Day Event - SXSW Trade Show ACC (Exhibit Hall 3/4) SXSW CraftCamp Day 2 Palm Park (Presentation Tent)

11:15am

5 Reasons You Should Stop Investing in Facebook Hyatt Regency Austin (Texas Ballroom 4-7) Mark Briggs Book Signing ACC (Ballroom G Foyer) The Future of Innovation and Young Entrepreneurs ACC (Room 10AB) Girl Model Alamo Ritz 1

Sun Don't Shine Violet Crown 2 frankie go boom Alamo Lamar B

11:30am

Jason Falls Book Signing ACC (Ballroom G Foyer) Sharing Privately in the Context of Health Hyatt Regency Austin (Texas Ballroom 4-7) Startup Balance: Being Awesome Outside the Office ACC (Room 10AB) HOW: Why HOW We Do Anything Means Everything ACC (Ballroom G) BugGirl Cirrus Logic Inc 4sqDay Meetup (Foursquare) Foursquare Court Starlet Alamo Lamar C South By Cirrus Logic Cirrus Logic Inc

11:35am

Mark Channon Book Signing ACC (Ballroom G Foyer)

11:45am

Startup Finances For Dummies ACC (Room 10AB) The Open-Source Cult(ure) of Hatsune Miku Hyatt Regency Austin (Texas Ballroom 4-7)

12:00pm

South By North Loop (Green House) The Green House Integrate the Best of the East into Social Gaming Hyatt Regency Austin (Texas Ballroom 4-7) Agency Meet Up: Career Seekers in Ad, PR, Social and Digital ACC (Exhibit Hall 3/4) Next Stage: Cinematic Storytelling and Journalism ACC (Exhibit Hall 3/4) Agency Meet Up: Career Seekers in Ad, PR, Social and Digital ACC (Exhibit Hall 3/4) All Day Event - GE Garage GE Garage Next Stage: Cinematic Storytelling and Journalism ACC (Exhibit Hall 3/4) Free Pizza courtesy of HBO Roppolos Spotify Heads South Spotify House Eat. Drink. Be Human with Skype. Parking Lot

12:05pm

Dov Seidman Book Signing ACC

12:15pm

Dan Roam Book Signing ACC (Ballroom G Foyer) Sunni Brown Book Signing ACC (Ballroom G Foyer) Trover Photowalk Liberty Tavern

12:30pm

CrowdTV: Crowd-Sourcing Documentaries Hyatt Regency Austin (Texas Ballroom 4-7) From Collegiate Soccer to Professional Business ACC (Room 10AB) Kill the Company ACC (Ballroom G) Howard Rheingold Book Signing ACC (Ballroom G Foyer) The EarthTone Players Cirrus Logic Inc A Conversation with Willem Dafoe ACC (Room 16AB) In Search of the Muslim Sassy Gay Friend ACC (Room 15) The Business of Kevin Smith ACC (Room 18ABCD) The Power of Super 8 Film ACC (Room 13AB) Times Are a'Changin: Digital Storytelling Today ACC (Austin Suite) 3-2-1 Publish: Prepping the News Room for D-Day Sheraton Austin (Capitol ABCD) Alternative Channels of Digital Distribution Hilton Austin Downtown (Salon K) An Unusual Arsenal: Tech Tools to Topple a Tyrant ACC (Room 9ABC) Avoiding Bullshit Personas: A Case Study ACC (Ballroom BC) Being Considered Obsolete Is Awesome InterContinental Stephen F. Austin (Capital Ballroom A) Bridging the Digital and the Divine Sheraton Austin (Capitol EFGH) Building the Next Generation of Innovators ACC (Room 6AB) Character Building As an Attention Magnet Sheraton Austin (Capitol View North) Cloud Entrepreneurs Meet Up Hilton Austin Downtown (Room 615AB) Co-Opting Black Market Innovation AT&T Conference Hotel (Salon E) Create More Value Than You Capture ACC (Ballroom D) Crowdsourced Creative: Friend to Advertising? InterContinental Stephen F. Austin (Assembly Room) Crowdsourcing: Next Gen Consumers in the Driver's Seat Hilton Austin Downtown (Salon H) Data Breaches: Taking the Bull by the Horns InterContinental Stephen F. Austin (Capital Ballroom B) Data Vis Is Dead, Long Live Data Vis! ACC (Ballroom A) Designing Creative Online Communities for Kids AT&T Conference Hotel (Classroom 203) Detached Messages: Immersive and Spatial Systems Hilton Austin Downtown (Salon FG) EFF Meet Up Hyatt Regency Austin (Big Bend) Europe Is Different, so Adapt Your Strategy! AT&T Conference Hotel (Salon D) Fashion Meet Up Palm Park (Meet Up Tent) Future of Cities: Technology in Public Service AT&T Conference Hotel (Salon C) Get Excited and Make Things with Science Driskill Hotel (Citadel) Have Latin American Media Become Social? ACC (Room 5ABC) Is Technology Making Our Lives Richer or Poorer? ACC (Ballroom EF) Lessons from Disruptors: Game-Changing Start-Ups Hilton Austin Downtown (Salon C) Location Tracking: Threatening or Value-added? Hilton Austin Downtown (Salon J) Marketers Meet Up Presented by Marketo InterContinental Stephen F. Austin (Boardroom) Mentor Session: Dan Shust Holiday Inn Town Lake (Lantana B) Mentor Session: Diana Hong Holiday Inn Town Lake (Lantana B) Mentor Session: Erin Kanaley-Famularo Holiday Inn Town Lake (Lantana A) Mentor Session: Galia Benartzi Holiday Inn Town Lake (Lantana A) Mixed-Reality Gaming: Evolution in Entertainment Hyatt Regency Austin (Texas Ballroom 1-3) Moms vs. Management: Parents Make Awesome Managers Courtyard Marriott (Brazos) Sex in the Digital Age Driskill Hotel (Driskill Ballroom) Sex, Lies and Cookies: Web Privacy EXPOSED! AT&T Conference Hotel (Salon B) Social Apps and Charitable Giving ACC (Room 8A) Social Role-Playing: Brands and Publishers Sheraton Austin (Creekside I & II) SpacePoints: Space Outreach at Ludicrous Speed Hilton Austin Downtown (Room 616AB) Star Trek and Social Media Omni Downtown (Capital Ballroom) SXSW Interactive Accelerator Hilton Austin Downtown (Salon D) SXSW Interactive Accelerator Hilton Austin Downtown (Salon B) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A) Tech Unity Beyond the #SpecialNeeds Hashtag Omni Downtown (Lone Star) text4baby: The Power of Public-Private Partnership AT&T Conference Hotel (Classroom 204) The Business of Kevin Smith ACC (Room 18ABCD) The Future of Money Hilton Garden Inn (Sabine) The Not So Allied Forces of Social TV Comedy ACC (Room 12AB) The Page Is Dead Radisson Town Lake (Town Lake Ballroom) The Promise and Pitfalls of Real-Time Marketing Hilton Garden Inn (Rio Grande) The Psychology and Interfaces of Social Design Omni Downtown (Longhorn) This Spartan Life: Frag Me Gently Driskill Hotel (Maximilian) Why Hasn't the Internet Made Voting Awesome? AT&T Conference Hotel (Salon A) Work When Startup Culture Hits Mainstream Courtyard Marriott (Rio Grande Ballroom) Mentors - Distribution 2: Narrative ACC (Room 11AB) A Brief History of John Baldessari Canon Screening Room Aisha's Song Canon Screening Room BRUTE FORCE Canon Screening Room Documentary Shorts 1 Canon Screening Room It Ain't Over Canon Screening Room Minor/Major: The TV on the Radio Tour Documentary Canon Screening Room The Fuse: or How I Burned Simon Bolivar Canon Screening Room The Love Competition Canon Screening Room

12:45pm

An Emerging Solution to How We Teach Our Students ACC (Room 10AB) Independent Manufacturing with Social Media Hyatt Regency Austin (Texas Ballroom 4-7)

1:00pm

The Dark Art of Digital Music Recommendations Hyatt Regency Austin (Texas Ballroom 4-7) 76 Rules for Outperforming the Competition ACC (Ballroom G) Thiel Fellowship: Challenging Current Paradigms ACC (Room 10AB) Next Stage: Nardwuar vs. Harley of Epic Meal Time (Live interview!) ACC (Exhibit Hall 3/4) Tchoupitoulas Violet Crown 1

Conduit Corner Conduit Corner Buzzmedia iHeartRadioLounge (PureVolume House) PureVolume House The Warby Parker Citizen’s Circus French Legation Museum

1:15pm

Why Women Fail to Rule the Social Networks Hyatt Regency Austin (Texas Ballroom 4-7) Her Master's Voice Violet Crown 2 Scarlet Road Vimeo Theater ITALY LOVE IT OR LEAVE IT Alamo Ritz 2 Gayby Stateside Theatre

1:30pm

Nonprofit Meet Up ACC (Exhibit Hall 3/4) Nonprofit Meet Up ACC (Exhibit Hall 3/4) La Camioneta - The Journey of One American School Bus Alamo Ritz 1 Brooklyn Castle Alamo Lamar B Office Hours (Foursquare) Foursquare Court

1:35pm

Keith Bell Book Signing ACC (Ballroom G Foyer)

1:45pm

Jaron Lanier ACC "it's such a beautiful day" Alamo Lamar A Heimkommen (Coming Home) Alamo Lamar A Medium Cool: 4 (not so) Shorts Alamo Lamar A Random Strangers Alamo Lamar A The Man That Got Away Alamo Lamar A

2:00pm

K.L. Going Book Signing ACC (Ballroom G Foyer) Next Stage: Behind the Scenes with Indiewire featuring directors of Kid Thing and Francine ACC (Exhibit Hall 3/4) Next Stage: Behind the Scenes with Indiewire featuring directors of Kid Thing and Francine ACC (Exhibit Hall 3/4) A to Z Doc Distribution: Emphasis on E for Education ACC (Room 16AB) Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge How I Learned To Stop Worrying and Love VOD ACC (Room 15) Interactive Keynote Live Stream - Expanding Our Intelligence Without Limit ACC (Room 18ABCD) Next Gen Content: A Conversation w/ Maker Studios ACC (Austin Suite) Tweaking Your Living Room to Director Standards ACC (Room 13AB) Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge Expanding Our Intelligence Without Limit ACC (Exhibit Hall 5) Lost and Sound Paramount Theatre Mentors - Open Call 4 ACC (Room 11AB) Picnic in the Park (Uberlife) Palm Playground Strange Brew (Covert Curiosity + Austin Music Weekly + Ender Productions) Hotel Vegas

2:15pm

Robert Rummel-Hudson Book Signing ACC (Ballroom G Foyer) Beware of Mr. Baker Alamo Lamar C

2:30pm

Michael Margolis Book Signing ACC (Ballroom G Foyer) Next Stage: Behind the Scenes with Indiewire featuring directors of V/H/S ACC (Exhibit Hall 3/4)

2:45pm

Marty Beckerman Book Signing ACC (Ballroom G Foyer)

3:00pm

Gary Shapiro Book Signing ACC (Ballroom G Foyer) Afternoon Event - NVIDIA Workstations Lounge The Loft on 6th Next Stage: Immersion 101: Inventing the Future of Entertainment ACC (Exhibit Hall 3/4) The IFC Crossroads House @ Vice Bar IFC Crossroads House at Vice Next Stage: Immersion 101: Inventing the Future of Entertainment ACC (Exhibit Hall 3/4) The IFC Crossroads House @ Vice Bar IFC Crossroads House at Vice King Kelly Violet Crown 1 Beer & Bots: Reception with Dean Kamen & Maywa Denki ACC (Exhibit Hall 3/4) Free Beer Happy Hour with DJ Car Stereo (Wars) IFC Crossroads House at Vice The Red Dirt Reel Friends

3:15pm

Lev Grossman Book Signing ACC (Ballroom G Foyer) Ray Kurzweil Book Signing ACC (Ballroom G Foyer) GLOBAL HOME Violet Crown 2

3:30pm

Orly Ravid and Jon Reiss Book Signing ACC (Ballroom G Foyer) Adprovising: Agile Marketing Made Easy Hyatt Regency Austin (Texas Ballroom 4-7) Dwayne Spradlin Book Signing ACC (Ballroom G Foyer) How One Will Change the World ACC (Room 10AB) Samhita Mukhopadhyay Book Signing ACC (Ballroom G Foyer) What Large Companies Can Learn from Startups ACC (Ballroom G) #140conf @ SXSW 2012 Hilton Austin Downtown (Salon FG) AICN Presents: Todd & The Book of Pure Evil ACC (Room 16AB) Changing the Channel: The New Golden Age of TV ACC (Room 18ABCD) Interactive Doc Showcase: Best of IDFA DocLab ACC (Austin Suite) Moving From Final Cut – Progress or Perils? ACC (Room 2) Print to Portal: Turning a Film Mag into a Brand ACC (Room 15) WTFair Use?! An Interactive Fair-Use Workshop ACC (Room 13AB) /r/SXSW Meet Up Hyatt Regency Austin (Big Bend) A Tale of Two City Hackathons ACC (Room 6AB) Auto Meets Mobile: Building In-Vehicle Apps Hilton Austin Downtown (Salon H) Big Brands and You: Make the Love Connection Sheraton Austin (Capitol View North) Big Data Meet Up Hilton Austin Downtown (Room 615AB) Changing the Channel: The New Golden Age of TV ACC (Room 18ABCD) Civic Media Projects in Latin America ACC (Room 5ABC) Classroom 2020: VCs and the Education Revolution AT&T Conference Hotel (Classroom 203) Connected Cars, Connected Cities and Urban Driving Hilton Austin Downtown (Room 616AB) Content As a Means for Social Change ACC (Exhibit Hall 5) Demystifying the Future of the Web and Apps Radisson Town Lake (Town Lake Ballroom) Deploying Social Media to Share the Army Story AT&T Conference Hotel (Salon A) Drugs, Milk & Money: Social & Regulated Industries InterContinental Stephen F. Austin (Assembly Room) Getting Good: Practical Tips for New Designers Courtyard Marriott (Rio Grande Ballroom) Greek to Geek: Classical Rhetoric & the Modern Web Omni Downtown (Capital Ballroom) Hacking Cybersecurity: A New Approach AT&T Conference Hotel (Salon E) Help, My Avatar Is Sick AT&T Conference Hotel (Classroom 204) Humanizing B2B Brands with Video & Comedy Hilton Garden Inn (Rio Grande) Intent & Impact: How Visualization Makes a Change ACC (Ballroom A) It's Not News, It's Business Sheraton Austin (Capitol ABCD) Knitting a Long Tail in Niche Publishing Sheraton Austin (Capitol EFGH) Make Live Podcast Driskill Hotel (Maximilian) Mega-Mergers & the Future of the Internet AT&T Conference Hotel (Salon B) Meme Meet Up Palm Park (Meet Up Tent) Mentor Session: Gavin Jocius Holiday Inn Town Lake (Lantana A) Mentor Session: Mark Weitzel Holiday Inn Town Lake (Lantana A) Mentor Session: Morgan Missen Holiday Inn Town Lake (Lantana A) Motivating Employees: Gamification at Work Courtyard Marriott (Brazos) My Financial Advisor Is an Algorithm Hilton Garden Inn (Sabine) New Mafia: Rise of the Chicago Startups Hilton Austin Downtown (Salon C) New Media and CSR: Communicating Corporate Good InterContinental Stephen F. Austin (Capital Ballroom B) Personal Lifestreams Provide Data for Public Good Hilton Austin Downtown (Salon K) Podcasting: Breeding A New Class of Comedy Nerd ACC (Room 12AB) Predictive Technology and Marketing Meet Up InterContinental Stephen F. Austin (Boardroom) Prototype vs. Sim: Validating Software & UX Design ACC (Ballroom BC) QR Codes & NFC: When Physical & Digital Collide Hilton Austin Downtown (Salon J) Reaching Teens on the Digital Streets ACC (Room 9ABC) Robot Panelists, AI and the Future of Identity Driskill Hotel (Citadel) Self-Hacking: Self-Knowledge & Data Literacy Driskill Hotel (Driskill Ballroom) Sharing: A Window into the Human Psyche Omni Downtown (Lone Star) Social Discovery: Implicit and Explicit Graphs Hyatt Regency Austin (Texas Ballroom 1-3) Social Networking: Giving Cancer Patients a Voice ACC (Room 8A) Subtext and Shipping: The Lesbian Community Online Sheraton Austin (Creekside I & II) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A) SXSW Interactive Accelerator Hilton Austin Downtown (Salon D) SXSW Interactive Accelerator Hilton Austin Downtown (Salon B) The End of Business As Usual ACC (Ballroom D) The Next Big Thing ACC (Ballroom EF) Utah.gov: Breaking the Mold for eGovernment AT&T Conference Hotel (Salon C) What the London Riots Taught Us About Social Media Omni Downtown (Longhorn) What's So [Bleeping] Hard About Social ROI? InterContinental Stephen F. Austin (Capital Ballroom A) Your Technology and the Conflict in Congo AT&T Conference Hotel (Salon D) Bay of All Saints Vimeo Theater CatCam Canon Screening Room Cutting Loose Canon Screening Room Documentary Shorts 2 Canon Screening Room Family Nightmare Canon Screening Room Inquire Within Canon Screening Room Kudzu Vine Canon Screening Room Meaning of Robots Canon Screening Room Mentors - Production 1 ACC (Room 11AB) Written in Ink Canon Screening Room

3:45pm

Brands That Believe in Sex After Marriage Hyatt Regency Austin (Texas Ballroom 4-7) How to Live Forever ACC (Room 10AB) PAVILION Alamo Ritz 2 The Do-Deca Pentathlon Stateside Theatre

4:00pm

#140conf: Future of Story Telling Hilton Austin Downtown (Salon FG) A Bigger World: The Dreams of Youth Realized ACC (Room 10AB) A Tale of Loyalty: Virtual Brand Currency Wars Hyatt Regency Austin (Texas Ballroom 4-7) Frank Rose Book Signing ACC (Ballroom G Foyer) The Big Squeeze: Communications Crisis in America ACC (Ballroom G) Next Stage: SXSW Comedy Presents Stag Comedy ACC (Exhibit Hall 3/4) SXSW Happy Hour presented by PaymentOne ACC (Exhibit Hall 3/4) SXSW Happy Hour presented by PaymentOne ACC (Exhibit Hall 3/4) Degenerate Art: The Art and Culture of Glass Pipes. Alamo Ritz 1 Crazy Eyes Alamo Lamar A (mt) Cocktail Hour [invite only] Cedar Door DGA Filmmaker Reception Lambert's Conduit Corner Happy Hours 7th and Congress Lot Don't Mess With The Internet Party Conduit Corner Women In Wireless Lounge WiW Sorority House Evening Event - The Nokia Lab @ SXSW Interactive The Nokia Lab East End Audio Arts Showcase Cherrywood Coffeehouse The Social Revolución Latino Lounge, Revolucionario Awards and After Party sponsored by Univision News Maria Maria La Cantina Patio

4:15pm

#140conf: The Making of Twittamentary Hilton Austin Downtown (Salon FG) Connecting with Your Future Customers, the Net Gen ACC (Room 10AB) Demographics Are Dead: Unlocking Flock Behavior Hyatt Regency Austin (Texas Ballroom 4-7) The Central Park Effect Alamo Lamar B

4:30pm

#140conf: Contextual Revolution Hilton Austin Downtown (Salon FG) Rise of the Social Spammers Hyatt Regency Austin (Texas Ballroom 4-7) Startup Village at the Meet Up Pavilion ACC (Exhibit Hall 3/4) Girls Paramount Theatre Detox Day (TaskRabbit) TaskRabbit Park

4:45pm

#140conf: Taking on BIG Brands Hilton Austin Downtown (Salon FG) The Sheik and I Alamo Lamar C

5:00pm

#140conf: Discovery in the Real-Time Web Hilton Austin Downtown (Salon FG) DotAnything 101: Demystifying New Domain Extensions Hyatt Regency Austin (Texas Ballroom 4-7) Raise the (Sweep)stakes: Story of Social Actions ACC (Room 10AB) The $100 Startup ACC (Ballroom G) Oberhofer Fader Fort In The Cut: Editing a Killer Feature Sample ACC (Room 13AB) Market Place Live ACC (Room 16AB) Next Stage: Maywa Denki Performance ACC (Exhibit Hall 3/4) Producing An Award-Winning Interactive Documentary ACC (Austin Suite) Timing is Everything: How to Maximize Your PR ACC (Room 15) WebOriginals: Television's New Guinea Pigs ACC (Room 18ABCD) Africa, Tech & Women: The New Faces of Development AT&T Conference Hotel (Salon D) Better Living with Motion Sensors Hyatt Regency Austin (Texas Ballroom 1-3) Blogging: Why So Many Women Are Doing It InterContinental Stephen F. Austin (Assembly Room) Can Washington Make Your App Illegal? Hilton Austin Downtown (Salon K) Community & Influence: How Not to Piss People Off InterContinental Stephen F. Austin (Capital Ballroom B) CrossFit Meet Up Palm Park (Meet Up Tent) Detroit Future: A Media Based Economy ACC (Room 6AB) Digital and Social Learning: Transforming Education AT&T Conference Hotel (Classroom 203) Don't Shoot the Player While They're Learning ACC (Ballroom D) Don’t Build a Power Glove: Talk to Your Users ACC (Ballroom BC) Everyone Is Gay: Social Media As Social Action ACC (Room 5ABC) Everything You Need to Know About B2B Marketing Hilton Garden Inn (Rio Grande) F1 Meet Up Hilton Austin Downtown (Room 615AB) Financial Services & Technology Rockstar Women Hilton Garden Inn (Sabine) Getting a Crowd to Work for You: For Pay or Play? Courtyard Marriott (Brazos) iPlant: Advanced Computing to Feed the World AT&T Conference Hotel (Salon E) Media Measurement: Science, Art or a Load of Crap InterContinental Stephen F. Austin (Capital Ballroom A) Modern Weaponry: Using Digital Media to End a War AT&T Conference Hotel (Salon A) My Voice Is My Passport. Verify Me Hilton Austin Downtown (Salon J) Next Stage present: Maywa Denki performance ACC (Exhibit Hall 3/4) Not Your Average G-Men: Delivering Awesome.gov AT&T Conference Hotel (Salon C) Online with Adobe Business Catalyst and Dreamweaver Radisson Town Lake (Town Lake Ballroom) Open Innovation: Millions of Us Solving Problems Hilton Austin Downtown (Salon H) Performance and Technology: Keeping Arts Alive ACC (Room 12AB) Positively Inspired Change Campaigns ACC (Room 8A) Race: Know When to Hold It and When to Fold It ACC (Room 9ABC) Saying Good Bye to Your Digital Self Omni Downtown (Capital Ballroom) Sean Parker Presentation ACC (Exhibit Hall 5) Self-Publishing: A Revolution for Midlist Authors? Sheraton Austin (Creekside I & II) Sex, Dating and Privacy Online Post-Weinergate Omni Downtown (Longhorn) Silicon Alley: Startup Ecosystem That Never Sleeps Hilton Austin Downtown (Salon C) Snackable Content: Working in a Bite-Sized Future Sheraton Austin (Capitol ABCD) Social Flubs: Can Bad Publicity Be Good? Omni Downtown (Lone Star) SXSW Interactive Accelerator Hilton Austin Downtown (Salon B) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A) SXSW Interactive Accelerator Hilton Austin Downtown Tech PR Meet Up InterContinental Stephen F. Austin (Boardroom) The Future of Innovation and Consumer Electronics ACC (Ballroom EF) The Next Frontier of Public Services AT&T Conference Hotel (Salon B) Tricking People into Reading Again Sheraton Austin (Capitol EFGH) Web Originals: Television’s New Guinea Pigs ACC (Room 18ABCD) What WebGL Will Mean for the Web ACC (Ballroom A) What’s the Holy Grail of Social/Mobile/Local? Sheraton Austin (Capitol View North) Why Your Car Will Be the 5th Screen in Your Life Hilton Austin Downtown (Room 616AB) America's Parking Lot SXSatellite: Alamo Slaughter Beauty Is Embarrassing SXSatellite: Alamo Village Mentors - Production 2 ACC (Room 11AB) Subway Fresh Artists Filmmakers Premiere (Private Event) IFC Crossroads House at Vice Film Fresh @ SXSW 2012 Skinny's Ballroom SoJoLife Launch Party and the Best of British West Tent, Brush Square Park StumbleUpon's Explore More Happy Hour Karma Lounge Global Accelerator Network and Venture Asheville Mixer Soho Lounge The Stuff You Should Know Variety Hour Fado Irish Pub What We Can Learn From Virtual Support Systems AT&T Conference Hotel (Classroom 204) Yeast By Sweet Beast Trophy's

5:15pm

#140conf: Music and the Real-Time Web Hilton Austin Downtown (Salon FG) Big Data + Social Graph Hyatt Regency Austin (Texas Ballroom 4-7) Bringing Back the Scientific Method ACC (Room 10AB) John Romano and Evan Carroll Book Signing ACC (Ballroom G Foyer) LOW & CLEAR Violet Crown 1

5:30pm

Genius or Feeble? Ranking Luxury Brands Digital IQ Hyatt Regency Austin (Texas Ballroom 4-7) PurpleSight: A New Way to Look at Politics ACC (Room 10AB) Digital Leaders Are Made, Not Born. But How!? ACC (Ballroom G) #140conf: Technology Showcase Hilton Austin Downtown (Salon FG) Grandma Lo-fi: The Basement Tapes of Sigrídur Níelsdóttir Violet Crown 2 Brisk Bodega Party Molotov Lounge

5:35pm

Chris Guillebeau Book Signing ACC

5:45pm

Deconstructing the Myth of Viral Video Hyatt Regency Austin (Texas Ballroom 4-7)

6:00pm

Agency Innovation in 15-Minutes or Less Hyatt Regency Austin (Texas Ballroom 4-7) End of Session Drinks (Uberlife) Lustre Pearl Film Design Awards Reception presented by iStockphoto Vimeo Theater Code of the West Alamo Ritz 2 Kevin Pollak’s Chat Show - LIVE Comedy Podcast Esther's Follies After Hours Party with Adobe Evangelists Radisson Town Lake (Ballroom) Digital Vision @ SXSW Malverde Frog Design Open Studio frog's Austin Studio Mobile Monday Social Event Fogo De Chao Party Fresca (Salsa) Casa Chapala 10th Annual SXSW Nuclear Tacos Night East Tent, Brush Square Park HCFF Mixer (Hill Country Film Society) TBA So Many Byte Party Flamingo Cantina SurveyMonkey + Wufoo Party Shakespeare's Pub SVB + NEA Party (Invite Only) Parkside Wordpress Party (PureVolume House) PureVolume House C2xSW Interaction-Packed Adventure Hudson's On Fifth An Interactive Mixer featuring video remix artist Mike Relm The Stage on Sixth Bazaarvoice Party Lustre Pearl Bandpage HQ Empire Auto & Club 606

6:15pm

Safe Harbor Room ACC (Room 5ABC) Safe Harbor Room ACC (Room 5ABC) Eden Alamo Lamar B

6:30pm

7-Inch Stitch Trophy's En/Forced Femme: Sex Workers and Social Media InterContinental Stephen F. Austin (Capital Ballroom B) The Algorithm Method: Love in the Social Media Age InterContinental Stephen F. Austin (Capital Ballroom A) See Girl Run Alamo Lamar A SXSW Community Screenings: Rainforest Partnership Canon Screening Room Pitch Some Good Meetup (Center61 + StartSomeGood) Center 61 Pecha Kucha hosted by McGarrah Jessee McGarrah Jessee Building

6:45pm

Fat Kid Rules The World Alamo Ritz 1

7:00pm

Fat Fuxxx Hoek's Death Metal Pizza God of Blades Party Shangri-La Northern Ireland Showcase (British Music Embassy) Latitude 30 Booster Stateside Theatre Title Design Finalists Screening Vimeo Theater SELLEBRITY SXSatellite: Alamo Slaughter Comic Book Fans Meetup (Uberlife) Mugshots Film Florida Fish Fry Old School Bar & Grill Myspace: BrokeMogulBar Venue 222 SAGIndie/WGAWest Reception Lanai SAGIndie/Writers Guild of America, West Reception Lanai Amex Sync Show Presenting JAY Z ACL Live at the Moody Theater gdgt live in Austin Austin Music Hall Starry Night (IndieGoGo) IcenHauer's Northern Ireland@SXSW Latitude 30 Northern Ireland@SXSW Latitude 30 Hoeks Metal Fest Hoek's Death Metal Pizza The Barbarian Group & Tumblr presents: Robo Trip Club de Ville

7:15pm

Dollhouse Violet Crown 1

7:30pm

Lee Dockery Trophy's Jeff Alamo Lamar C Leave Me Like You Found Me Violet Crown 2 The Hunter SXSatellite: Alamo Village 21 Jump Street Paramount Theatre

8:00pm

Curse The Heavens Hoek's Death Metal Pizza Designers United (Uberlife) Ginger Man Pub Funny or Die & Caviar Present The Super Serious Show Esther's Follies Funny or Die & Caviar Present The Super Serious Show Esther's Follies Austin on Rails Bash Buffalo Billiards IFC presents Comedy Bang! Bang! Live IFC Crossroads House at Vice Techweek Innovation+Chicago Party Copa Formspring Party Bandpage HQ Formspring Party Empire Automotive Oklahoma Interactive Oklahoma's Buffalo Lounge Friends Free Show In Austin (Dada Life + Madeon) The Parish

8:30pm

SAY Media SXSWi Party Speakeasy

9:00pm

Daze of Heaven Trophy's Javelin The Jones Center - AMOA-Arthouse Walk The Graves Hoek's Death Metal Pizza Beast Alamo Ritz 2 Los Chidos Alamo Lamar B Small Apartments Stateside Theatre Bad Brains: Band in DC Vimeo Theater @NIGHT Hosted by SoundTracking The Jones Center The Austin Chronicle Film Bash La Zona Rosa GeekyBeach Party Roial Nightclub ServerBeach GeekyBeach Party Roial Zya Launch Party Presented by Intel AppUp Six Lounge

9:15pm

Lovely Molly Alamo Lamar A

9:30pm

Black Pond Alamo Ritz 1 SXSW Community Screenings: Austin School of Film Canon Screening Room In Our Nature Violet Crown 1 MARLEY SXSatellite: Alamo Slaughter #FEED @NIGHT Day 4, March 12 2012 The Jones Center - AMOA-Arthouse

9:45pm

Odor Baby Trophy's Daylight Savings Violet Crown 2 Welcome To The Machine Alamo Lamar C

10:00pm

CNN Grill Live Jam CNN Grill Former Thieves Hoek's Death Metal Pizza Gemma Ray CNN Grill Decoding Deepak SXSatellite: Alamo Village Mike Simonetti The Jones Center - AMOA-Arthouse Nike Skateboarding Demo NikeFuel Lot Rocktails (Thrillist) The Rattle Inn The Cloud Lounge sponsored by HP The Belmont The Vintage Clothing Arcade Valhalla

10:30pm

Sex Bruises Trophy's Funny or Die & Caviar Present The Super Serious Show Esther's Follies Funny or Die & Caviar Present The Super Serious Show Esther's Follies

11:00pm

Hellogoodbye CNN Grill No Hope In Texas Hoek's Death Metal Pizza

11:15pm

Waco Girls Trophy's

11:30pm

CITADEL Alamo Ritz 2 Alan Braxe The Jones Center - AMOA-Arthouse

11:45pm

Modus Anomali Alamo Lamar B

11:59pm

John Dies At The End Alamo Ritz 1 The Tall Man Alamo Lamar A IHR Party (PureVolume House) PureVolume House

12:00am

Hard HNW Trophy's The Periwinkle Massacre Hoek's Death Metal Pizza

12:45am

Christopher Petkus Trophy's

1:00am

RJD2 The Jones Center - AMOA-Arthouse

1:30am

Jerri Seinfeldt's Atrophied Sac Trophy's

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