SXSW 2012

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9:00am

All Day Event - SXcycles SXCycles Tent

10:00am

South By GoLab GoLab Austin

2:00pm

Brands As Patterns ACC (Ballroom A) Designing for Context Radisson Town Lake (Town Lake Ballroom) Making a Grand Entrance: How to Launch a Product Hilton Austin Downtown (Salon B) Newsjacking: How to Inject Your Ideas ACC (Ballroom G) Startup Marketing: Big Results with a Small Budget Hilton Austin Downtown (Salon D)

3:30pm

Gamify and Socialize: Beyond the Buzzwords ACC (Exhibit Hall 5) Give Me an Invite! Creating User Demand at Launch Hilton Austin Downtown (Salon C) Hyper Local Public TV Station Models: Content 3.0 Sheraton Austin (Creekside I & II) Serendipity (n.): A Happy Discovery By Accident Sheraton Austin (Capitol EFGH) Shift & Reset: Solving Complex Problems Driskill Hotel (Maximilian) Storytelling for Entrepreneurs & Startups Hilton Austin Downtown (Salon B) The Power of Visual Storytelling Sheraton Austin (Capitol ABCD) Unstuck: Get (and Keep) Your Creativity Flowing ACC (Ballroom G)

5:00pm

How Start-Ups Do Deals with Industry Titans Hilton Austin Downtown (Salon D) Software Alchemy and the Arc of Technology ACC (Ballroom BC) The Future of Access to Digital Broadcast Video ACC (Room 9ABC)

8:00pm

DJ Christian Baruto Kingdom DJ Remmington Steele Kingdom Startup Weekend, Zaarly & Twilio Party Kingdom TechKaraoke (Blog World & New Media Expo) The Stage on Sixth

9:00pm

GuideHop Party Jackalope Bar

9:30am

Creating The Code: A BBC Transmedia Documentary ACC (Room 18ABCD) Entertain or Fail: Brands As the New Publishers Sheraton Austin (Capitol View North) Integrating Brands into Social Television InterContinental Stephen F. Austin (Capital Ballroom A) Mind Reading: Seeing Needs Users Don’t Articulate Radisson Town Lake (Town Lake Ballroom) More Smart, Less Stupid: PR for Better Business Hilton Austin Downtown (Room 415A)

10:00am

South By GoLab GoLab Austin

11:00am

Apply the Lessons of Open Source to Any Business ACC (Room 9ABC) Making Stories: Libraries & Community Publishing ACC (Room 6AB) More Smart, Less Stupid: PR for Better Business Hilton Austin Downtown (Room 415A) Rethinking How to Communicate Science Sheraton Austin (Capitol EFGH) The Complexity Curve: How to Design for Simplicity ACC (Ballroom BC) JuntoBox Films Party Hangar Lounge

11:15am

Empathy-Building Tools for Better Collaboration Hyatt Regency Austin (Texas Ballroom 4-7)

12:30pm

HTML5 and CSS3: Does Now Really Mean Now? ACC (Ballroom A) Rebuilding LEGO InterContinental Stephen F. Austin (Capital Ballroom B) Rude Awakening: Content Strategy Is Super Hard Sheraton Austin (Capitol ABCD)

1:15pm

Organization Design Is for Lovers Hyatt Regency Austin (Texas Ballroom 4-7)

2:00pm

How to Read the World ACC (Exhibit Hall 5)

3:30pm

Catch Me If You Can: Frank Abagnale 10 Years Later ACC (Ballroom EF) Communities of Transparency: Open Data in Action ACC (Room 9ABC) Data Visualization and the Future of Research Sheraton Austin (Capitol EFGH) Does Your Product Have a Plot? ACC (Ballroom BC) How Meaningful Design Can Save the World ACC (Room 8A) How to Become a Next-Generation Media Company Hyatt Regency Austin (Texas Ballroom 4-7) The Curators and the Curated Sheraton Austin (Capitol ABCD) The Visual Interface Is Now Your Brand InterContinental Stephen F. Austin (Capital Ballroom A) Your Marketing Sucks: Why You Need to Think Local InterContinental Stephen F. Austin (Assembly Room)

4:15pm

What Content Strategists Can Learn from the Movies Hyatt Regency Austin (Texas Ballroom 4-7)

5:00pm

Copy Matters: Content Strategy for the Interface Sheraton Austin (Capitol EFGH) Engineering Serendipity to Instigate and Delight Hilton Austin Downtown (Salon J) How to Get Consumers Addicted to Your Content Hyatt Regency Austin (Texas Ballroom 4-7) The Public Is Present: Exhibition Subsites at MoMA AT&T Conference Hotel (Classroom 203)

5:30pm

Your Blog Is Not Your Business Hyatt Regency Austin (Texas Ballroom 4-7)

6:00pm

Tracking Trends to Make Great Content Hyatt Regency Austin (Texas Ballroom 4-7) Identity Biergarten GoLab Austin

8:00pm

The Computer Blue Party (Copyblogger Media) The Rattle Inn

8:30pm

Brian Clark The Rattle Inn

11:59pm

Iron Sky Alamo Ritz 1

9:30am

Learn to Code and Make the Software You Want Hilton Austin Downtown (Salon A) Pitching Start Ups to Ad Agencies and Clients Hilton Austin Downtown (Salon C) Storytelling Beyond Words: New Forms of Journalism Sheraton Austin (Capitol ABCD) The Mind & Consciousness As an Interface Hilton Austin Downtown (Salon FG) The New Black? How Digital Ed Is Everything AT&T Conference Hotel (Classroom 203) The Potion for Motion: Interactive Interfaces/Apps ACC (Ballroom BC)

10:00am

South By GoLab GoLab Austin

11:00am

140 Characters vs. 14000 Words: The New Long Form Sheraton Austin (Capitol ABCD) 3 Screen Minimum: Convergence of TV & Social Media ACC (Room 12AB) A New Culture of Learning: Gaming, Tech, Design AT&T Conference Hotel (Classroom 203) Designing Tomorrow’s Digital/Physical Interfaces Hilton Austin Downtown (Salon FG) How Brain Science Turns Browsers into Buyers InterContinental Stephen F. Austin (Capital Ballroom B) Marketing’s Shift from Waterfall to Agile Omni Downtown (Lone Star) Open Source Government, Enterprise and Innovation AT&T Conference Hotel (Salon C) The Science of Habits: Why We Do What We Do ACC (Ballroom G) The UX-Driven Startup: Lessons from the Trenches Hilton Austin Downtown (Salon A) Unpacking the Myth of the Intuitive Palmer Events Center (Room 1-2) User Research: Lessons from Borderlands Palmer Events Center (Room 4-5) UX Smackdown! User Testing Techniques in the Ring ACC (Ballroom BC) Refuel (Yammer +SocialVibe) Hangar Lounge

11:15am

Advanced API Design: How APIs Change the World Hyatt Regency Austin (Texas Ballroom 4-7)

11:30am

The Plugged-In Manager ACC (Ballroom G)

12:30pm

All Eyes on You: Visual Effects & Viewer Engagement Sheraton Austin (Capitol View North) Brand As API: Connect Differently InterContinental Stephen F. Austin (Assembly Room) Creating Responsive HTML5 Touch Interfaces Hilton Austin Downtown (Salon FG) Crowdsourcing Government: Why Access Matters AT&T Conference Hotel (Salon C) Customers Are Irrational: Stop Fighting It InterContinental Stephen F. Austin (Capital Ballroom B) Designing Positive Daily Addictions AT&T Conference Hotel (Classroom 204) High On Line: Applying Psychology to Web Design ACC (Ballroom BC)

1:00pm

Boxee Kegger TBA

3:30pm

How to Be an Idea Factory Sheraton Austin (Capitol ABCD) When Your API Is Your Product Hilton Austin Downtown (Salon FG)

3:45pm

Open APIs: What's Hot? What's Not? Hyatt Regency Austin (Texas Ballroom 4-7)

4:00pm

Creative Leadership: Reimagine the Design Process Hyatt Regency Austin (Texas Ballroom 4-7)

4:15pm

Design for Your Audience Not for Yourself Hyatt Regency Austin (Texas Ballroom 4-7)

4:30pm

How Great Design Can Ruin Experience Hyatt Regency Austin (Texas Ballroom 4-7)

5:00pm

A Brief History of the Complete Redesign of Google ACC (Ballroom BC) Content and Coding Are Not Commodities Sheraton Austin (Capitol EFGH) Demystifying Design: Fewer Secrets, Greater Impact Hyatt Regency Austin (Texas Ballroom 4-7) Network Effect: Building a Business Around Sharing ACC (Ballroom D) South By Streetwise Happy Hour The Side Bar

5:30pm

Creating Engagement: Brains, Games & Design Hyatt Regency Austin (Texas Ballroom 4-7)

8:00pm

Livefyre Fyre Bash The Fyre Pit

9:00pm

Mashable House 2012 Buffalo Billiards

11:45pm

Iron Sky Alamo Ritz 2

9:30am

@BettyDraper's Guide to Social Storytelling Omni Downtown (Longhorn) Bootcamp for a UX Team of None ACC (Ballroom BC) Brand Journalism in the Real-World Sheraton Austin (Capitol EFGH) The iPad: The Second Coming of the CD-ROM Hilton Austin Downtown (Salon FG)

10:00am

South By GoLab GoLab Austin

11:00am

Branded Documentary: Cause Marketing's Best Media? ACC (Room 18ABCD) Building Digital Products with Passionate Users InterContinental Stephen F. Austin (Capital Ballroom B) How to Harvest Consumer Intent from the Social Web InterContinental Stephen F. Austin (Capital Ballroom A) Language of Mutilation: Grammar for Ads & Life Sheraton Austin (Creekside I & II) Shut Up & Draw: A Non-Artist Way to Think Visually ACC (Ballroom A)

11:30am

HOW: Why HOW We Do Anything Means Everything ACC (Ballroom G)

12:00pm

Next Stage: Cinematic Storytelling and Journalism ACC (Exhibit Hall 3/4)

12:30pm

Avoiding Bullshit Personas: A Case Study ACC (Ballroom BC) Kill the Company ACC (Ballroom G)

3:30pm

Adprovising: Agile Marketing Made Easy Hyatt Regency Austin (Texas Ballroom 4-7) Big Brands and You: Make the Love Connection Sheraton Austin (Capitol View North) Changing the Channel: The New Golden Age of TV ACC (Room 18ABCD) Prototype vs. Sim: Validating Software & UX Design ACC (Ballroom BC) Sharing: A Window into the Human Psyche Omni Downtown (Lone Star) What Large Companies Can Learn from Startups ACC (Ballroom G)

5:00pm

Digital and Social Learning: Transforming Education AT&T Conference Hotel (Classroom 203) The Next Frontier of Public Services AT&T Conference Hotel (Salon B)

9:30am

Creating Relationships That Matter ACC (Ballroom G) Music Discovery: Man vs. Machine ACC (Room 12AB)

10:00am

South By GoLab GoLab Austin

11:00am

Beyond a Thousand Words: Accessible Complex Data ACC (Room 10AB) Contextual Communication: Crowds and Coordination Hilton Austin Downtown (Salon K) New Career for Journalists: Online Video Producer Sheraton Austin (Capitol EFGH) Pinterest Explained: Q&A with Co-Founder Ben Silbermann ACC (Ballroom D) The Science of Good Design: A Dangerous Idea Radisson Town Lake (Town Lake Ballroom) Why Ad Agencies Should Act More Like Tech Startups InterContinental Stephen F. Austin (Capital Ballroom A)

12:30pm

Getting Experts on to Your Passion Project Courtyard Marriott (Rio Grande Ballroom) Storytelling: From the Bar to the Boardroom InterContinental Stephen F. Austin (Capital Ballroom A) The Creative Collaboration Conundrum InterContinental Stephen F. Austin (Assembly Room) UX in the Cloud: Creating Amazing Enterprise Apps Hilton Garden Inn (Sabine)

3:30pm

A Recipe for Success: A Blog, A Brand, A Business Driskill Hotel (Driskill Ballroom) AXD: Experience Design in Agile Teams Radisson Town Lake (Town Lake Ballroom) Digital Debauchery with Anthony Bourdain ACC (Ballroom D) DIY Mobile Usability Testing ACC (Ballroom A) Radically Open Cultural Heritage Data on the Web ACC (Room 10AB) Who’s in Charge? Too Many Cooks in the Project InterContinental Stephen F. Austin (Assembly Room)

4:00pm

100 Things Designers Need to Know About People ACC (Ballroom G)

5:00pm

Building Team Chemistry in Baseball & Technology Courtyard Marriott (Rio Grande Ballroom) Scaling to Infinity: Dealing with Rocket Growth ACC (Ballroom BC)

8:00pm

Hype Machine's HYPE HOTEL presented by Feed The Beat: The Syndicate's Conflict of Interest 504 Trinity Street, Austin TX 78701

9:00pm

Kydd 1100 Warehouse

10:10pm

Santigold La Zona Rosa

10:25pm

Kimya Dawson The Belmont

11:30pm

1:00am

Cities Aviv Swan Dive

2:00am

Austin Never Sleeps Afterparty TBA

10:00am

South By GoLab GoLab Austin

12:00pm

DC Does Texas! Lovejoys Hype Machine's HYPE HOTEL presented by Feed The Beat: My Old Kentucky Blog & Songs by Toad 504 Trinity Street, Austin TX 78701 Way Out West Bayou Lounge

1:00pm

Dead Words The 311 Club Lost in Austin Party (Flavorpill + Heart Is A Spade + WillCall) Lipstick 24

1:30pm

The Eventbrite Arcade Party Empire Automotive

2:00pm

These Hearts The 311 Club Unknown Mortal Orchestra Empire Automotive

2:50pm

Rubblebucket Empire Automotive

3:00pm

Light Up the Darkness The 311 Club Michael Kiwanuka Radio Day Stage ACC

3:40pm

Gardens & Villa Empire Automotive

4:00pm

Alabama Shakes Radio Day Stage ACC

4:30pm

Young Magic Empire Automotive

4:45pm

Rocky Loves Emily The 311 Club

5:00pm

Quiet Science The 311 Club

5:30pm

Chairlift Empire Automotive

8:00pm

Cities Aviv Lustre Pearl

9:00pm

Hype Machine's HYPE HOTEL presented by Feed The Beat 504 Trinity Street, Austin TX 78701

9:35pm

Choir of Young Believers Club de Ville

9:45pm

Action Bronson Lustre Pearl

11:15pm

Alabama Shakes Stubb's

11:35pm

Wavves Lustre Pearl

11:45pm

Iron Sky Alamo Lamar B

12:00am

I Got You ON Tape Frank

12:25am

MURS MALAIA Upstairs

2:00am

Austin Never Sleeps Afterparty TBA

12:00pm

Hype Machine's HYPE HOTEL presented by Feed The Beat: Aquarium Drunkard 504 Trinity Street, Austin TX 78701

6:45pm

M. Ward Auditorium Shores Stage (Lady Bird Lake)

8:00pm

The Shins Auditorium Shores Stage (Lady Bird Lake)

9:00pm

Hype Machine's HYPE HOTEL presented by Feed The Beat: Gorilla vs. Bear & Yours Truly 504 Trinity Street, Austin TX 78701

10:45pm

Grimes Central Presbyterian Church

12:00am

The Jesus and Mary Chain The Belmont The Temper Trap Stubb's

12:30am

Clap Your Hands Say Yeah Bar 96

2:00am

Austin Never Sleeps Afterparty TBA

TBA

Noisemakers with Peter Rosenberg and Nas The Belmont

12:00pm

Hype Machine's HYPE HOTEL presented by Feed The Beat: No Modest Bear & Creamteam 504 Trinity Street, Austin TX 78701

9:00pm

Hype Machine's HYPE HOTEL presented by Feed The Beat: I Guess I am Floating 504 Trinity Street, Austin TX 78701

11:30pm

Grimes Clive Bar

12:00am

Clap Your Hands Say Yeah Lustre Pearl

12:30am

Michael Kiwanuka St David's Historic Sanctuary

2:00am

Austin Never Sleeps Afterparty TBA

12:00pm

Hype Machine's HYPE HOTEL presented by Feed The Beat: Nialler9 504 Trinity Street, Austin TX 78701 Rock the Cause Day Party (McNally Smith College of Music) The Liberty

9:00pm

Hype Machine's HYPE HOTEL presented by Feed The Beat 504 Trinity Street, Austin TX 78701

1:10am

GZA of Wu-Tang Clan feat. Grupo Fantasma & Brownout Haven

2:00am

Austin Never Sleeps Afterparty TBA

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