SXSW 2012

Camille Hackney currently holds the dual title of Exec. VP of Brand Partnerships & Commercial Licensing at Atlantic Records and Head of the Global Brand Partnerships Council for Warner Music Group headquartered in New York City. In her position, she is responsible for cultivating strategic partnerships for the company and Atlantic’s diverse roster of top-notch artists with the goal of marrying musical talent with prominent brands to create impactful campaigns and promotions.  Hackney has worked with companies including Coca-Cola, Kraft, Adidas, Verizon Wireless, Pepsi, Microsoft, Nokia, Heineken, Samsung, Apple, AT&T, NASCAR, NBA, NFL, Chrysler, Diageo, P&G, and many others. In her position at Warner Music Group, she leads a global team of brand partnership and commercial licensing executives to source global deals for the hundreds of artists signed to the various Warner Music Group labels and licensees around the globe. Prior to her position at Atlantic, Hackney was VP of Strategic Marketing and New Media at Elektra Entertainment Group. She was responsible for the development of the company’s digital sales strategy, wireless marketing and sales strategy, overseeing the day-to-day functions of the Elektra web site, devising online marketing and promotional campaigns as well as forming strategic relationships with major online marketers and 3rd party companies. Prior to her position at Elektra, she was Sr. Director of New Media Market Development at the Warner Music Group.