Reviews are so Web 2.0 – the next generation of crowdsourcing goes well beyond a simple user-generated review. But, how can companies utilize the power of the crowd to build content and, ultimately, their business? Does the power of the crowd still have value in today’s web and mobile economy? What kind of information can be mined, and what results can realistically be expected from content supplied by users? Crowdsource experts will discuss the pros and cons of crowdsourcing and the types of content that can be solicited and mined from users, which can help alleviate overall business costs, and cover the possible business implications of relying on crowdsourced information.
Speakers
Founder & Chairman | Room 77 | Brad is an investor and entrepreneur...
CEO/Founder | Mahalo.com | Jason McCabe Calacanis is the founder...
CEO | Trover
Co Founder & Exec Chairman | Zillow.com | Rich Barton is Co-Founder...
Type Interactive,
Panel
Hashtag #sxsw #Harness
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP9896
Sign up or log in to save this event to your list and see who's attending!