SXSW 2012

Get a copy of David Kadavy's best-selling book, Design for Hackers: Reverse-Engineering Beauty. RSVP here on sched.org before March 9th, and come to the talk to see if you've been selected. David will announce winners at the end of his talk. The more people who RSVP, the more books he'll give away, so don't be afraid to tell your friends.

There is little compliment for a design greater than saying that it "looks clean." But clean design is much more than just a look. To make a clean design, you have to know how to communicate clearly by using white space wisely. In this solo presentation, David Kadavy, author of the #18 Amazon best-seller "Design for Hackers: Reverse-Engineering Beauty," breaks down the invisible forces that shape white space and make a design look "clean." Using fascinating examples that have explained mysteries such as "Why You Hate Comic Sans," Mr. Kadavy illuminates how geometry, typography, and the grid all work together to shape white space, communicate clearly, and create clean design.