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Working with his cousin Jason Madison,[3] Kennedy released his debut mixtape album 25th Hour in 2008, instantly producing a buzz throughout the south side of L.A. In particular, the song "Watermelon Sundae" was widely played on local radio stations and performed live throughout the area, bringing more attention to Kennedy's music ambitions. Around this time, Kennedy's cousin Madison was a film student at Loyola Marymount University,[3] sparking the beginning importance of visuals in Kennedy's later projects.