Most APIs support a company's product, like how a variety of applications can access Twitter content. There's a new breed of API that isn't supporting a product, but instead supporting the entire business. In these cases, the API is the product and the product helps developers solve a problem, which means developers are happy to pay. Twilio helps developers write voice and SMS applications. Urban Airship specializes in push notifications and geographic databases. SendGrid makes sure transactional emails make it to their recipients. The panel will discuss dos, don'ts and opportunities for this new type of API-based company.
Speakers
Developer Communications Dir | SendGrid Inc | Adam DuVander is...
Location Program Manager | Urban Airship | Ben Standefer is the...
VP, Developer Platform | Mashery | Delyn Simons heads up developer...
Dir of Developer Evangelism | Twilio | Just your average self-produced...
Community Guy | SendGrid Inc | Tim is leading the SendGrid developer...
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Panel
Hashtag #sxsw #apibiz
Theme Emerging
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP10866
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