3-2-1 Publish: Fine-tuning Your CMS, Digital Staff & Social Feedback Loops for D-Day: You can’t predict an earthquake, flood, or tornado, or revolution, but you can plan for major news events – like the World Series, a royal wedding, or an upcoming presidential election. How can real-time news organizations prep their reporters, technology infrastructure, and social feedback loops for a big news event? In today’s real-time, instant-feedback news cycle, what do readers expect in event coverage? News organizations will find out how to apply new data-mining techniques and content management algorithms to “predict” what readers will want to read about, so you can cover the “big events” in a way that will drive optimum traffic and ad revenues.
Speakers
Sr Mgr, WatchESPN | ESPN | I manage SEO/search and social media...
Publisher & CEO | Philadelphia Media Network
Senior Product Manager, Social Media and Search | Boston Globe/Boston.com...
VP & Managing Editor | CNN
Exec Editor | UberMedia | Sheigh Crabtree is Executive Editor...
Chief Reveune Officer | Perfect Market | As Chief Revenue Officer...
Type Interactive,
Panel
Hashtag #sxsw #321Publish
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP10180
Sign up or log in to save this event to your list and see who's attending!