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12:30pm

Data Breaches: Taking the Bull by the Horns
    Over the past year, 90% of businesses have been hit by at least one IT security breach. What does this mean? Businesses should consider breaches a statistical certainty and be prepared. Breaches are not the only thing to worry about–most security incidents are not cyber-attacks, but process or other non-hacker issues, like employee activities outside the firm. And it’s not just an IT problem. The manner in how breaches occur, how companies respond and ensuing media coverage can destroy a brand, impacting the whole business. Today, leaders must know about technologies that enable companies to quickly respond and protect customers, plus communication techniques to ensure their brand weathers the storm. In this panel, you’ll hear from experts regarding crisis communications, legal issues and consumer concerns in the event of a breach. Learn how to be ready with a smart plan that includes proactive protection, company preparedness, customer communications and media outreach.

    Speakers
    Pres | CSID | Joe Ross is president and co-founder of CSID, …

    Partner | DeVore & DeMarco | Joseph V. DeMarco is a partner …

    VP Data Breach | Experian Consumer Direct | Currently leadin…

    Assoc | Hunton & Williams | Monika Jedrzejowska is an associ…

    Sr Lecturer & Advisory Council Member | The University of Te…


    Type Interactive, Panel
    Hashtag #sxsw #Breach
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12514

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