Scott Rice will describe his experience making two successful web series, SCRIPT COPS (Sony Pictures, Final Draft) and NEVER DO THIS (Comedy Central). Learn what factors to take into account when conceptualizing your web series, from target audience to genre. Discuss how much your series should cost, and whether or not it is worth creating a proof of concept on your own dime. Explore different avenues for distribution, including how to get your show on television. Finally, maximize your exposure and your profits with smart contract negotiations.