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Canon is proud to be a part of the 2012 SXSW Film Festival and inspire all filmmakers to imagine more. That was the story behind Project Imagin8ion, the first photo contest to inspire a Hollywood film. After receiving 96,362 photo submissions, the Winning 8 were chosen by Ron Howard, setting the stage for his production, "when you find me," shot on the new Canon Cinema EOS C300.
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