SXSW 2012

Playdough is no kid’s toy. From die hard fans to people who have stumbled onto his music, Playdough is always a crowd favorite. He recently released his album "Hotdoggin" and is showing off what's gotten him so much respect and buzz surrounding his recent project. "Hotdoggin" reached #2 on the CMJ Hip-Hop charts while also cracking the Top 200 overall. Radio success and a strong online presence have continued to bring an international following. Getting some Texas love and making the Dallas Observer's "Best Local Hip-Hop of 2011" have made him an independent home run.
Playdough has toured the world over and shared stages with hip-hoppers to rock bands, earning new fans at each venue his lyrics are spit. He has done shows or recorded with Black Star, Method Man & Redman, Evidence, The Black Keys, Brother Ali, Atmosphere, KRS-One, P.O.D., Mutemath, MURS, Mos Def, Erykah Badu, Linkin Park, Pigeon John, Astronautalis and countless others.
He has released two full-length albums with worldwide distribution (EMI, Sony) and also an Australian EP, which have all received critical acclaim. Playdough has been recognized for his work ethic, true-to-self music, and his impressive live shows in media outlets ranging from MTV to The Source magazine.
When Playdough isn’t taking his world class rhymes around the globe, he hangs his hat in Dallas, TX, where he’s most notably known for his battle and freestyle reputation. He’s the top Dallas freestyle rap champion of Monday Night Fights for 2 years running and has won 5 times on 97.9 The Beat’s Freestyle Fridays. He’s also won the Skribble Jam TX Battle and was asked to participate in the prestigious invitation-only Red Bull Emsee competition.
His studio material and live show will hit any hip-hop fan right in their heart. Don’t miss any opportunity to soak in this Emcee’s addition to Hip-Hop music and culture.