SXSW 2012

From Austin Powell, The Austin Chronicle:

Third Man Records literally rolled into South by Southwest last year. Owner Jack White turned his innovative Nashville, Tenn., label into a rolling record store, hosting a generator-powered show in the Frank parking lot and selling limited LPs across town from a window in his tricked-out step van. Never one for idle hands, expect White to perform in some capacity, given his upcoming proper solo debut, Blunderbuss, and the fact that he's either produced or played on most of Third Man's releases, notably for model/chanteuse Karen Elson, goth girls the Black Belles (who play Sat., 10pm, at Mohawk Patio), and Australia's Lanie Lane, who looks and sounds like a vintage rockabilly pin-up gal. Actor John C. Reilly walks harder in real life than Dewey Cox, with two 7-inch singles to prove it, while Nashville's Pujol offers a promising dose of garage-pop. Brooklyn's suave White Rabbits just released their career best, Milk Famous, but most eyes will be on Electric Guest, a Los Angeles duo whose debut for Downtown Records, Mondo, out April 24, was produced by Danger Mouse and sounds like a more promising version of Broken Bells. As for special guests, let's hope it's not the label's most controversial collaborators: I.C.P.