SXSW 2012 is over. Head to the SXSW 2014 Schedule!
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From Chase Hoffberger, The Austin Chronicle:
A Memphis, Tenn., rap pioneer with Three 6 Mafia, loose-jowled Juicy J drank from the Styrofoam cup of youth when he teamed with Lex Luger on last year's Rubba Band Business 2 mixtape.
Attendance numbers do not account for private attendees. Get there early!