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5:00pm

Positively Inspired Change Campaigns
    Social change agents often use guilt, fear, pity, or outrage to rally an audience around a cause. But does tapping into negative emotions with the hope of creating positive change make sense? Could focusing our common attention and intention on positive emotions more effectively transform our world? This panel will explore the experiences of recent positivity-based campaigns by Epic Change and HopeLab and other examples. Contribute to the discussion and learn how you can infuse these principles in your next campaign. Questions will include: How do positive (versus negative) emotions influence audiences? How can you build happiness, joy, inspiration and love into your next campaign? How do we inspire these best parts of ourselves in the pursuit of social change and meaningful engagement? Is positivity-based messaging more sustainable than its opposite? How do we balance some of the difficult realities of the world and the work we are doing with a positive message?

    Speakers
    Founder & CEO | Epic Change | Stacey Monk is the CEO & co-fo…

    Co-Founder | StartSomeGood.com | For over 15 years Tom Dawki…


    Type Interactive, Core Conversation
    Hashtag #sxsw #Positive
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10291

10 Interested

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