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Join Shift & Reset author, Brian Reich, for this live podcast kicking off the discussion about the big themes of the 2012 SXSW Interactive Festival. Brian will talk with some of SXSW's hottest speakers about the best opportunities and insights that emerged from this year's festival and the challenges that will define the year ahead. Hear about the trends and topics that everyone will be discussing all week in Austin -- and when they head home -- and the big plans for how those ideas will be used to change the world and how they will take shape in the days and weeks ahead.