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11:00am

Juggalos: Rabid Branding, a Case Study
    Tuesday March 13, 2012 11:00am - 12:00pm @ St David's Bethell Hall (301 E 8th St)
    The Insane Clown Posse, a Detroit gangsta rap group who literally dress like clowns, have leveraged a rabidly devoted fan base to become the best selling indie band of all time (for REAL). They've accomplished this without radio airplay, major label endorsement, or any mainstream media exposure. In addition to selling millions of albums for decades, they make millions in merchandising every year. The group's brand is so far reaching that millions of people who have no interest violent clown rap have watched their viral videos.

    Speakers
    User Experience Architect/Taxonomist | Sears Holdings Corpor…


    Type Interactive, Solo
    Hashtag #sxsw #juggalos
    Theme Branding and Marketing
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP8680
 

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