The entrance to Cheer Up Charlie's will be transformed by the installation of a wooden cabana-style shop showcasing the eco-conscious denim brand.
Open March 15–16, 12pm–8pm, the shop will carry a tightly curated range of unisex organic denim and organic tops from the Spring Summer 2012 collection. Commemorating the Austin launch, a limited edition “Keep It Weird” (referring to Austin’s slogan ‘Keep Austin Weird’) printed organic tee-shirt will be free with every denim purchase, or available for purchase at $25. Furthermore, all sales from limited edition tee-shirts will be donated to Austin Music Foundation, a nonprofit organization which supports local musicians with educational resources. Also present will be iconic amplifier and headphones brand Marshall, with installed listening stations in the shop and exclusive headphones product available for purchase.
Artists performing at East End include Dirty Beaches, Caveman, Princeton, Dan Deacon, PAPA, Superhumanoids and more.
Complementing the organic product presented by Nudie Jeans, global leaders in water purification, Brita, will be onsite with hydration stations and reusable water bottles, to reduce plastic bottle wastage.
Attendance numbers do not account for private attendees. Get there early!