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6:00 PM

DJ Bud Cahill
Wednesday March 7, 2012 6:00pm - 9:00pm @ CTC Gardens | Cazamance Cafe 1102 E Cesar Chavez, Austin, TX 78703
DJ Bud Cahill

Catch DJ Bud Cahill spinning live between sets at gabrieldoes....SXSE (South by Southeast)! Like SXSW but on steroids.

This means: live music, free booze, prizes, and epic times all before you lose yourself at SXSW. 
You won't want to miss this one, RSVP now to ensure entry!

Get ready to party!

**$5 suggested donation to benefit all those sponsors involved in developing this epic party
***This event is also BYOB, so BYOB if you want to amp up the merriment

6:00 PM

Garrett T. Capps
Wednesday March 7, 2012 6:00pm - 7:00pm @ CTC Gardens | Cazamance Cafe 1102 E Cesar Chavez, Austin, TX 78703
Garrett T. Capps

Catch Garrett T. Capps live at gabrieldoes....SXSE (South by Southeast)! Like SXSW but on steroids.

This means: live music, free booze, prizes, and epic times all before you lose yourself at SXSW. 
You won't want to miss this one, RSVP now to ensure entry!

Get ready to party!

**$5 suggested donation to benefit all those sponsors involved in developing this epic party
***This event is also BYOB, so BYOB if you want to amp up the merriment

6:00 PM

Gabrieldoes South By South East
Wednesday March 7, 2012 6:00pm - 10:00pm @ CTC Gardens | Cazamance Cafe 1102 E Cesar Chavez, Austin, TX 78703
Gabrieldoes South By South East

gabrieldoes....SXSE (South by Southeast) like SXSW but on steroids.

This means: live music, free booze, prizes, and epic times all before you lose yourself at SXSW. 
You won't want to miss this one, RSVP now to ensure entry!

Music by: 
Driver Friendly 9 PM
The Please Please Me 8 PM
Atlas Maior 7PM
Garrett T. Capps 6 PM
DJ Bud Cahill between sets 

Sponsored by:
gabrielworks (marketing and stuff)
gabrielhelps (nonprofit for the kids)
Hops & Grain craft beer (Beer for all)
360 Vodka (Vodka for everyone)
Austin Eats Food Tours (providing free food tours of Austin)
Cazamance Cafe (lamb roast on site for your consumption at a crazy low price)
Snack Bar (providing some awesome gift cards)
CTC non-profit sustaining programs (offering up their amazing space)
Alex Ponce Photography


Get ready to party!

**$5 suggested donation to benefit all those sponsors involved in developing this epic party
***This event is also BYOB, so BYOB if you want to amp up the merriment

7:00 PM

Atlas Maior
Wednesday March 7, 2012 7:00pm - 8:00pm @ CTC Gardens | Cazamance Cafe 1102 E Cesar Chavez, Austin, TX 78703
Atlas Maior

Catch Atlas Maior live at gabrieldoes....SXSE (South by Southeast)! Like SXSW but on steroids.

This means: live music, free booze, prizes, and epic times all before you lose yourself at SXSW. 
You won't want to miss this one, RSVP now to ensure entry!

Get ready to party!

**$5 suggested donation to benefit all those sponsors involved in developing this epic party
***This event is also BYOB, so BYOB if you want to amp up the merriment

8:00 PM

The Please Please Me
Wednesday March 7, 2012 8:00pm - 9:00pm @ CTC Gardens | Cazamance Cafe 1102 E Cesar Chavez, Austin, TX 78703
The Please Please Me

Catch The Please Please Me live at gabrieldoes....SXSE (South by Southeast)! Like SXSW but on steroids.

This means: live music, free booze, prizes, and epic times all before you lose yourself at SXSW. 
You won't want to miss this one, RSVP now to ensure entry!

Get ready to party!

**$5 suggested donation to benefit all those sponsors involved in developing this epic party
***This event is also BYOB, so BYOB if you want to amp up the merriment

9:00 PM

Driver Friendly
Wednesday March 7, 2012 9:00pm - 10:00pm @ CTC Gardens | Cazamance Cafe 1102 E Cesar Chavez, Austin, TX 78703
Driver Friendly

Catch Driver Friendly live at gabrieldoes....SXSE (South by Southeast)! Like SXSW but on steroids.

This means: live music, free booze, prizes, and epic times all before you lose yourself at SXSW. 
You won't want to miss this one, RSVP now to ensure entry!

Get ready to party!

**$5 suggested donation to benefit all those sponsors involved in developing this epic party
***This event is also BYOB, so BYOB if you want to amp up the merriment

 
 

4:00 PM

Gazzang Bang (SXSW Startup Crawl)
Thursday March 8, 2012 4:00pm - 10:00pm @ Gazang 502 Baylor, Austin, TX 78703
Gazzang Bang (SXSW Startup Crawl)

That loud banging you'll hear downtown? That's us!

Join us for the Gazzang Bang Open House and Drum Circle! Enjoy live music & refreshments, and join in on the largest drum circle in Austin.

No drumsticks required.

Please RSVP via the link below.

5:30 PM

WAKA Social Sports Party
Thursday March 8, 2012 5:30pm - 8:00pm @ Shangri-La 1016 E 6th St

Traveling to Austin for SXSW Interactive? Start your weekend off right at the WAKA Social Sport's SXSW Interactive Pre-Party #SXSWAKA

WAKA is excited to announce that we just confirmed our first ever SXSW Interactive pre-party at Shangri La in Austin, TX. 

The plan is to throw a bash to kick off the weekend and bring WAKA players from all over the country together in one fun, fabulous venue! 

Join us on for happy hour, prizes, snacks from East Side King- one of Austin’s best food trailers, and some kickball love! 

Wear your WAKA t- shirt for a FREE drink/ snack voucher! 

We can’t wait to see you there! 

6:00 PM

Door 64 Party
Thursday March 8, 2012 6:00pm - 1:00am @ Six Lounge 117 West 4th Street Austin, TX 78701
Door 64 Party

What do you get when you put a bunch of high-caliber, forward-thinking techies in one Downtown Austin Hot Spot with no plan but having a great time?

The Door64 Pre-SXSW Interactive Party!

  • Who: Door64 members, anyone attending SXSW Interactive.
  • (NO SXSW BADGE REQUIRED.)
  • Music: Band to be announced. Stay tuned...
  • Cost: Cheaper if you're fast, full-price if you procrastinate.
  • Register: Register via Eventbrite!

What You Need: Yourself and a few hours to meet and greet/network, drink, listen to music, and just have a good time. (We all know that techies have all the fun and we don't need to do these parties to prove it. But it’s good practice to once again show the rest of the world what they are missing.)

Win one of many door prizes, including all kinds of Dell products!

 

7:00 PM

Early Arrivers Hangout (Uberlife)
Thursday March 8, 2012 7:00pm - 2:00am @ Dive Bar & Lounge 1703 Guadalupe St, Austin, TX 78701
Early Arrivers Hangout (Uberlife)

Whether you're a SXSW veteran or a total newbie like myself, come on down and meet other attendees for a totally chilled out night of drinks, networking and pre conference chat.

Open to everyone - so come on down and start SXSW 2012 in the way you mean to go on!

To guarantee your spot and make sure you also RSVP over on the official uberlife hangout page so you can keep up to date with fellow attendees ahead of the hangout and we'll post any updates:

Early Arrivers Hangout 

 

7:00 PM

FreshBooks Ranch Party
Thursday March 8, 2012 7:00pm - 10:00pm @ 1703 Guadalupe St, Austin, TX 78701
FreshBooks Ranch Party

FreshBooks passed the 4,000,001 user mark and we want to celebrate. 

In 1835 Texans fought and won independance from Mexico. Texas thus becoming its own independent country with its own president, congress and monetary system. In 2012 The FreshBooks team won its independence from SXSWi hotel rooms and be more texasy by staying in at 10 acre ranch, wearing western wear and throwing a party featuring the best BBQ in the Austin area.

It is going to be a pretty typical texas party with lots of free food, people recording podcasts, fun, and maybe a Clown or two.

...and even though Austin is the 31st most walkable city in the USA we would never think to ask you to make your own way here. We will have a shuttle leaving from the Conference Center to bring you to us and back home safely and full of Salt Lick BBQ. 

RSVPs are closed, this event is currently Waitlisting guests.

8:00 PM

UNightUs.com Launch Party
Thursday March 8, 2012 8:00pm - 10:00pm @ The Stage on Sixth 508 E 6th Street, Austin, Texas 78701
UNightUs.com Launch Party

Three syllables. One website. A night of legendary celebration.

We bring you the much anticipated launch of unightus.com – an Austin-based startup that helps you find “Your Place in Nightlife.” Please join us for free drinks, great music, giveaways, and more!

We look forward to seeing you there and sharing the evening with you as we introduce our product to the Austin community.

Your friends are also welcome!

 

 
 

9:00 AM

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9:00 AM

TalentNet Live Social Recruiting Conference
Friday March 9, 2012 9:00am - 2:00pm @ Iron Cactus 606 Trinity St
TalentNet Live Social Recruiting Conference

From the Office of Social Recruiting Intelligence: “Your social recruiting process is barely alive… we can rebuild it.  We have the technology.  We have the capability to make the world’s best bionic (human + technology) social recruitment strategy.  Better than it was before.  Better…stronger…faster.”

Get ready for an interactive day with top talent industry thinkers from around the world.  We’ll learn the latest techniques for Better Employer Branding, Stronger Talent Communities, Faster Sourcing, Location-based / Mobile recruiting, Blogging, Twitter, Facebook, Linkedin, and the newest Cool Tools!

Those who have attended TalentNet Live events in Dallas, Chicago, San Antonio and Austin know that this is no ordinary conference.  This will be FAST, FURIOUS, and FUN!  Get hands-on methods for a stronger grip on social recruiting to put into practice immediately.  The future is now.

Amazingly, all this won’t cost you six million dollars.  In fact, it will cost around $60 bucks if you hurry.

 

10:00 AM

South By GoLab
Friday March 9, 2012 10:00am - 5:00pm @ GoLab Austin 621 E. 6th St. Ste 200, Austin, TX 78701
South By GoLab

Come check out downtown Austin's premier coworking space for creative professionals and entrepreneurs! From March 9 to March 14th, GoLab Austin will be hosting a series of small talks and events for startups and creative professionals.  Seating is limited so it will be first come first serve - registration is NOT confirmation of a seat.  Its free and you don't need a badge to participate.

You can also stop by and get a little work done at GoLab Austin (really? It's SXSW!), we'll have free coworking all week!

GoLab Austin

11:00 AM

BBQ Crash Course
Friday March 9, 2012 11:00am - 2:00pm @ East Tent, Brush Square Park Neches and 5th St.
Network with fellow SXSW attendees while savoring Texas' best BBQ. Music from Beaver Nelson. Celebrity surprise from Foodspotting.com. Pre-registration required.

11:00 AM

Tech Career Expo
Friday March 9, 2012 11:00am - 5:00pm @ Austin Music Hall 208 Nueces St

Land a new (or better) job at SXSW. Chat with over 45 hot companies, from startups to established firms. Openings include development, design, engineering, management, marketing and sales. http://TechCareerExpo.com/

12:00 PM

All Day Event - Filmmakers Lounge Presented by the North Carolina Film Office
Friday March 9, 2012 12:00pm - 6:00pm @ Austin Convention Center (Room 17B) 500 E Cesar Chavez St.
Located conveniently in the Austin Convention Center, the Filmmakers Lounge is the perfect place for SXSW's filmmakers to relax, enjoy complimentary hospitality and massages in a comfortable atmosphere.

12:15 PM

Trover Photowalk
Friday March 9, 2012 12:15pm - 5:15pm @ Liberty Tavern 500 East 4th Street Austin, TX 78701

Take A Shot & A Walk With Trover

Bottoms up! Join Trover for a 45-minute, tequila-fueled walking tour of East Austin's secret gardens, food trailers and street art. Tours leave every hour starting at 12:15 pm through 5:15 pm each day, Friday March 9 through Monday March 12. Meet outside the Liberty Tavern at the big orange balloon, south side of the Hilton, across from the Convention Center. 

 

1:00 PM

Alcatel-Lucent’s Trend Lounge
Friday March 9, 2012 1:00pm - 6:00pm @ Hilton Austin Downtown (406) 500 E 4th St, Austin, TX 78701
Alcatel-Lucent is rolling out the red carpet again and playing host at the sassy “ultra-lounge.” Devs, techies, entrepreneurs and VCs are invited to relax, recharge, drink & grub with ALU’s NG Connect team and partners. Fight the flashes on the step and repeat, cameo appearances from tech & celeb stars, and the juiciest SXSW gossip live. VentureBeat will host live interviews while TechZulu brings the hollyweird, live streaming all current events.

1:00 PM

Half Day Event-Gemalto Mobile IDEA/NEXT Lounge
Friday March 9, 2012 1:00pm - 6:00pm @ Hilton Austin Downtown (602) 500 E 4th St, Austin, TX 78701
The Gemalto Mobile IDEA/NEXT Lounge is the hub to learn, engage and share in discussions around all aspects of mobility – from the mobile phone to the cloud – and the digital security solutions they necessitate at SXSW. You will find analysts, vendors, entrepreneurs and government officials discussing what’s next in mobile payment, mobile identity, mobile/cloud security solutions and emerging mobile technologies. At the Gemalto Mobile IDEA/NEXT lounge, you (and your devices) can recharge in a fun, fully-connected, forward-thinking atmosphere.

1:00 PM

Half Day Event-IBM Future of Social Lounge
How Socially Forward is your Business? Want to find out? Stop by the IBM Future of Social Lounge during SXSW Interactive for a social assessment, see where Social Business is headed, listen in on live Conversations with Industry Innovators, recharge and refresh between sessions. Learn how IBM and their Business Partners are helping startups, developers and business leaders transform the future of business and get an invitation to our party.

1:00 PM

Half Day Event-Samsung Blogger Lounge hosted by Techset
5th Year Anniversary Celebration! For the last four years, the Blogger Lounge at SXSW has served as a central hub for celebrating friendship, innovation and collaboration. We are proud to announce that TechSet is once again partnering with Samsung to host the SXSW Blogger Lounge in 2012.

1:00 PM

Half Day Event-The Americans Elect Lounge
Pick a President, Not a Party! Americans can directly nominate a presidential ticket through our online convention in June. The nominee will be on the ballot in all 50 states. Visit the Americans Elect lounge, touch the technology, enjoy the Austin experience, and claim your place in the political process.

1:00 PM

Half Day Event-The Beacon Lounge
The Beacon: Lounge With a Conscience returns as THE spot for cause-focused people to hang out with the best & brightest non-profit Geekerati. The WiFi will be speedy, the noms & drinks plentiful, the couches comfy and the do-gooding vibe pure awesome.

1:00 PM

Half Day Event-The Circus Mashimus
Once again, the fun-filled big top circus that is the Mashery Lounge will be back at SXSW 2012 in March. With great furnishings and flowing refreshments, the Circus Mashimus is a great place to talk API shop with Mashery folks or simply relax while catching up on email

1:00 PM

Half Day Event-The Lift presents: Latin America Innovation
Friday March 9, 2012 1:00pm - 6:00pm @ West Tent, Brush Square Park 409 E. 5th St.
The Lift invites you to discover Latin America as a source of technological development and possible investments for the years to come. With a selection of some of the best projects generated in Latin America, this lounge hosts Latin American start-ups, socially-innovative projects, a showcase of amazing artists working with technology and other creative outputs from Latin America’s prime creative industries. You know the flavour, come and get to know innovation from Chile and Argentina to Mexico.

2:00 PM

Afternoon Event: Registrants Lounge presented by MOFILM
Friday March 9, 2012 2:00pm - 7:00pm @ Registrant’s Lounge Neches and E 4th, Austin, TX 78701
The Registrants Lounge presented by MOFILM, located on the corner of 4th and Neches right in front of the Austin Convention Center, is the meeting place for SXSW registrants to network and grab a drink.

2:00 PM

2:00 PM

2:00 PM

@TVEngagement: Does Social Media Drive TV Ratings?
Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean for the networks promoting shows? Nearly every major network and cable outlet includes at least one social media component to compliment its linear programming, driving engagement with its viewers. But, why? This panel will explore (and hopefully answer) what is the measurement of success in multi-screen viewing. Does social media directly drive ratings? Does social/digital buzz translate to more eyeballs on the screen, or just more critics? We will delve into how social media is driving tune-in and increasing buzz surrounding linear programming. We will look at spikes in viewership associated with spikes in social media and strong SM campaigns through various case studies and examples.

2:00 PM

Afternoon Event: Registrants Lounge presented by MOFILM
Friday March 9, 2012 2:00pm - 7:00pm @ Registrant’s Lounge Brush Square Park
The Registrants Lounge presented by MOFILM, located on the corner of 4th and Neches right in front of the Austin Convention Center, is the meeting place for SXSW registrants to network and grab a drink.

2:00 PM

Battle for the User Soul: Gamification's Dark Side
Gamification kills intrinsic motivation. Most well-designed games, though, are based ENTIRELY upon intrinsic motivation. Today's version of gamification has far more in common with casino "games" than video games, and it's a trend from which not all will recover. But we're better than this. Exploiting users through operant conditioning (think Skinner rats) should be an option ONLY for helping users do what they already really want to do but find painful or tedious like chores or exercise. But if used to "increase engagement" or "build community" around a brand or cause, it can be a disaster after the short-term activity spike. Gamification missed the point of games. Rather than use the *mechanics* of games, we need the *heart* of games. Rather than try to copy game-like attributes, we need to look deeper and further -- to what good games themselves are based upon, and it is not the behavioral science of gamification. It is something else entirely, and virtually all professional game designers and game scholars agree. Come learn sustainable, powerful, far more effective alternatives to gamification and how to create true, meaningful engagement *without* bribing our users.

2:00 PM

Brands As Patterns
Brands are no longer definitive. They are temporal. Brands are informed by multiple voices, and they exist in multiple mediums and through multiple contexts.

2:00 PM

Building a Jewish Presence Through Social Media
Quick and effective communication may run afoul of traditional Jewish culture for the “The People of the Book.” Consuming information in 140 characters requires true customization of message. Branding a nonprofit in a digital world is a highly effective endeavor, and a new feat for organizations nearly or exceeding a century in age!This panel’s discussion will focus on three key issues:(1) Targeted Update Messages; (2) Bridging technological gaps between community leaders/communicators and social media experts; and (3) Community Engagement.

2:00 PM

2:00 PM

CNN's Black in America / Silicon Valley: Aftermath
In the summer of 2011, New Me, the first technology accelerator focused on African America's was launched. The inaugural class was covered by the CNN documentary "Black in America" along with an exploration of the issues underlying low minority representation in the tech industry. This panel will discuss the issues raised, things not seen in the documentary, and the aftermath of its airing.Panel participants will include Soledad O'brien, the documentary reporter, and Anchor of the CNN Morning Show, Jason Samuels, the producer of the Black In America Documentary, and New Me Participants Hajj Flemings, Hank Williams and New Me co-founder Wayne Sutton.

2:00 PM

Creepy? Captivating? Ads in the Personal Data Era
Social, local, and mobile are just the beginning. People are creating massive, increasing amounts of personal data that brands and web services have access to. Financial transactions, browsing habits, social and location data, online appliances and devices, health data, and much more. The future is much bigger than just advertising. The era of direct relationships with each customer and their preferences has been born and highly personalized applications and in-store services are leveraging this rich personal data. With each new value created, we're also moving into uncharted territories of human experience and customer relationship. Hear from innovators within brands, as well as analysts and industry thought leaders on what opportunities they see, how they believe people will share and interact with their data, and what issues arise along the lines of data liability, identity and privacy on the road ahead.

2:00 PM

Designing for Context
As designers take on new problems of convergence and ubiquity, we find ourselves facing new challenges. The products we create are accessed through multiple devices, different channels and a wide audience. How do we accommodate the context of use?

2:00 PM

Digital vs. Print: Storyboard to Digital Delivery
Friday March 9, 2012 2:00pm - 3:00pm @ Sheraton Austin (Capitol ABCD) 701 E 11th St, Austin, TX 78701
This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, digital marketers, programmers and digital publishing pioneers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies and how publishers are collecting and using metadata to enhance the reader experience.

2:00 PM

Get Smart! Hack Your Brain for Peak Performance
Friday March 9, 2012 2:00pm - 3:00pm @ Hilton Austin Downtown (Salon H) 500 E 4th St, Austin, TX 78701
The “quantified self” trend of tracking and tweaking physical performance is all the rage in Silicon Valley, especially among type-A data geeks and weekend-warriors hoping to gain an athletic edge. But the most interesting “body hacks” won’t just make you faster, stronger or leaner… they’ll actually improve your brain.

2:00 PM

Half Day Event - Startup America at SXSW
Friday March 9, 2012 2:00pm - 6:00pm @ Hilton Austin Downtown (Salon E) 500 E 4th St, Austin, TX 78701
Dedicated to helping young companies grow, the Startup America Partnership is providing a place to meet, collaborate and mingle with iconic entrepreneurs, VCs and other startups this year in the Startup Village. Unique programming elements, meeting spaces, refreshments of the caffeinated and/or adult variety, and daily giveaways will make the Startup America space a can’t-miss for startups.

2:00 PM

How 21st Century Tools Are Disrupting Global Power
Friday March 9, 2012 2:00pm - 3:00pm @ Hilton Austin Downtown (Salon J) 500 E 4th St, Austin, TX 78701
It has become an article of faith that the United States and Europe are declining powers, that power is transferring from West to East, and from North to South. In truth, the far more powerful and important dynamic is the impact that technology and social media are playing devolving power from governments and large institutions to individuals and small institutions. This talk comes from the perspective of the apex of traditional power structure, as a witness to the truth of the wildly changing nature of power around the world.

2:00 PM

Keeping Loyal Consumers Engaged by Shaking Sh*t Up
Friday March 9, 2012 2:00pm - 3:00pm @ Hilton Austin Downtown (Salon C) 500 E 4th St, Austin, TX 78701
So you’ve developed a loyal consumer-base and built a strong foundation for your business. Now what? Thrillist’s evolving business model has been making headlines: by “mingling content and commerce” (New York Times, March 2011), industry experts have described Thrillist as “the future of media” (Wall Street Journal, May 2010). And with these changes, Thrillist’s revenue has quadrupled.

2:00 PM

Making a Grand Entrance: How to Launch a Product
Friday March 9, 2012 2:00pm - 3:00pm @ Hilton Austin Downtown (Salon B) 500 E 4th St, Austin, TX 78701
You have the vision, you have the product, and you have the funding; it’s your time to make a splash. How do you turn a brilliant vision into a successful reality? Without the proper launch strategy, even the best idea can fall flat. This panel of marketing and PR mavens will take you through best practices for taking a product from stealth to superstar, including strategies for building anticipation, managing hype, handling speculation/misinformation, providing a cure for the common launch, and how to tap into buzz to predict sales/adoption and get customers engaging.

2:00 PM

Man vs. Algorithm: Online Video Curation Face-off
Human or Machine? Who really knows what videos you're going to like best? Online video curation is in a heated battle between algorithmic curation and human, editorial selection. Let's settle this debate once and for all.The war of humans versus machines has hit the battlefield of online video curation. Recommendation engines and discovery algorithms are rapidly taking over on some of the world's biggest video sites including YouTube. But a tight band of master human curators are fighting back, like Philip DeFranco and Neetzam Zimmerman (The Daily Wh.at). This session will take test subjects from the audience in a blind face-off to see whether the humans can beat the picks of YouTube's "AL" algorithm. Session is hosted by Marc Hustvedt (Chill, Tubefilter)

2:00 PM

Newsjacking: How to Inject Your Ideas
The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.Marketing and PR expert and bestselling author David Meerman Scott prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news

2:00 PM

OMG Your RFP Is Killing Me
RFPs are like online dating. The WORST KIND of online dating. Imagine an online dating experience where all users have uniform information provided, one picture (and there's no telling how old it is...), a host of clinical, antiseptic statistics and data, and from that information, you have to select a date and commit to more than just one rendezvous. You have to commit to 6 months of dating.

2:00 PM

Perfect Timing: Evolving GLBT Suicide Prevention
Luck favors the prepared. Build it and they will come. Pithy statements like these are recited on the belief that it takes movement to start action. Shortly before the “It Gets Better” campaign took off on Facebook and YouTube in response to the increase in teen suicide and bullying of GLBT youth, The Trevor Project – one of the main beneficiaries of “It Gets Better” – worked with Sensis on a complete redesign of their Website. Sensis approached Trevor as a pro-bono client and worked with them on increasing their focus from one of traditional development to digital outreach. Sensis and Trevor engaged hundreds of GLBT youth in an online research panel which helped the organization recognize the increasing popularity of digital and social media. The new look and feel of the Website and increased focus on social media in turn created a push for an institutional rebranding that breathed new life into this critical organization. With almost miraculous timing, the site launch and new digital focus coincided with the launch of the “It Gets Better” campaign. Hundreds of individual testimonials have been seen and shared by hundreds of thousands online. Google, NBC Universal and President Obama have all contributed videos with messages of hope and encouragement. In turn, this movement has helped galvanize the Trevor Project’s suicide prevention efforts and transform them as an organization. This panel will discuss how timing, perseverance and forward thinking with digital media helped give prominence to a pervasive problem in the gay, lesbian and transgender community.

2:00 PM

Ping Pong Tourney
Friday March 9, 2012 2:00pm - 6:00pm @ Hilton Austin Downtown (400, 402) 500 E 4th St, Austin, TX 78701
Join Startup Village in our inaugural ping pong tourney; you need not be a professional, just register online or at the event (first come first serve) and prepare to have a blast. Each company may select two employees to represent them in a single elimination doubles tournament. We'll provide the paddles, balls, and tables; you bring your best ping pong skills and prepare destroy the competition! http://sxsw.com/interactive/startupvillage/pingpong

2:00 PM

Popping Your Bubble: Stories of the Digital Divide
At SXSW 2011, there were tweets where people were just coming to the realization that not everyone out there has a smart phone or tablet. This panel is designed to demonstrate how those who live and work in communities with limited access cope and compensate. The panel will represent people from rural areas and communities of color that deal with these issues every day. Discussion will be around obstacles to and solutions for getting broadband access, as well as how people creating sites and online tools that want to reach these audiences can engage with them.

2:00 PM

Raise Your Profile Using SXSW
It takes a lot of money and effort to get to SXSW. Now that you've made it to Austin for the big event, what are the tips, tricks, and best practices you can use to most raise your profile?

2:00 PM

Rethinking Civilization for the Social Age
The continuing global economic and political crisis should be wakeup call to the world. We need to rethink and rebuild many of the organizations and institutions that have served us well for decades, even centuries, but are no longer able. Many traditional economic and social pillars of the industrial age have come to the end of their life cycle. Yet, enabled by the digital revolution there is dramatic change occurring everywhere, from Cairo streets to Wall Street, from the lecture halls of our universities to the halls of government. How can we rethink our economy and society for the new age? Don Tapscott is one of the world's leading thinkers about new new technology, new media and innovaiton in business and society. He is the author of 14 widely read books, most recently Macrowikinomics, and was recently chosen by the Thinkers50 organization as the 9th most important living business thinker in the world.

2:00 PM

Sex on the Web: The Sabotage of Relationships?
PornHub, XTube, sexting. Porn and sexual correspondence are perhaps the fastest growing content on the Web. In January 2010 more than a quarter of all U.S. Internet users visited a porn site, according to Nielsen ratings. Could easy access to endless sexually explicit images and conversations be undermining the allure of real relationships? As feminist Naomi Wolf declared, "Today real women are just bad porn." Or has the Internet simply released desires that’ve always been there, thus paving the way for a new sexual freedom?
Like drug addiction, porn requires evermore extremes to get the high.
But could over-supplied online pleasures go the way of Amsterdam's red light districts? Making forbidden fruit so accessible that we lose interest? Is online sexting of the Anthony Weiner sort really damaging to commitment? We'll lay out examples and arguments then open it up to what will no doubt be a provocative discussion. Not to be missed!

2:00 PM

Social Change, Social Media & Social Filmmaking
Bringing together top filmmakers, change agents & digital communicators, this panel will share practical tips, tools & tactics for activists, non-profit pros, volunteers & creatives to affect social change through documentary-style online video.

2:00 PM

Social Health StartUp Bootcamp
Friday March 9, 2012 2:00pm - 3:00pm @ Hilton Austin Downtown (Salon A) 500 E 4th St, Austin, TX 78701
Why Invest in Health Tech? Education, Inspiration, and Funding Advice for (Social) Health Tech Startups. This session is sponsored by Edelman.

2:00 PM

Startup Marketing: Big Results with a Small Budget
Friday March 9, 2012 2:00pm - 3:00pm @ Hilton Austin Downtown (Salon D) 500 E 4th St, Austin, TX 78701
Are you struggling to market your startup? Do you have a great idea, but aren’t sure how to reach your audience and get customers? Even if you have the greatest product, marketing your product may be more difficult than you think. This workshop will cover the most effective and unusual marketing tactics that work for startups. You’ll learn how to get big results with a small budget and compete against companies that have more money and more resources.

2:00 PM

SXSW Yoga
SXSW Interactive has offered a morning yoga session for several years now—it is a “come as you are” session meant to accommodate mixed levels of experience with minimal need for special equipment or previous experience. There is enough interest now to consider: a larger space. The first day of classes has become quite crowded, which discourages repeat attendance; an additional time slot. This could be another way to manage the overflow, or give us the opportunity to have separate beginner/intermediate practices; and/or yoga therapy or a more general “wellness” space. Attendees could drop by and get more individualized attention based on their needs.

2:00 PM

The Anthropocene: Do We Control the Age of Humans?
Friday March 9, 2012 2:00pm - 3:00pm @ Hilton Garden Inn (Rio Grande) 500 North IH 35, Austin, TX 78701
Humans are now the most powerful force reshaping the Earth.Dinosaurs ruled the Mesozoic era for 185 million years, yet humans only recently earned the chance to command their own epoch: the Anthropocene. Today, our species harvests half of the planet's photosynthesis and one quarter of its oceanic productivity. Reflecting our mark on the fossil record, scientists have proposed renaming our era the Anthropocene, the most recent age of mankind. Geoengineering schemes to remodel the Earth's systems are being proposed: artificial volcanoes of reflective aerosols, genetically modified ecosystems for droughts and a global 'skin' of real-time sensors to monitor it. Can we innovate our way out of global problems, or is technology not enough? As early Anthropocene spotter Stewart Brand wrote in the 1969 Whole Earth Catalogue: “We are as gods, and might as well get good at it.”

2:00 PM

The Cloud as Skynet: Conquering Digital Overload
Everybody talks about the “cloud” as if it is a digital savior. A beautiful white fluffy (free) cloud on a blue-sky day. Sounds nice, huh? But what if it’s a storm cloud? Today – there is a mad rush to move pictures, video, and event private data to the cloud. We live in a world today of constant connection. We’re blessed with unlimited access to pervasive communications. We are, in fact, shifting from an era of mere content abundance to an avalanche of undifferentiated data. Our hard drives runneth over. So - you can't blame your self for wanting to move to the cloud. Unlimited space for all your crap - and free. Who wouldn't sign up? Today the noisy web has resulted in the emergence of a handful of private, walled garden webs. A closed web. Will our cloud providers become information overloads? Can we save the web from privatization, and regain control over our data and our identities? Only if we move fast. Before ‘Big Data’ becomes ‘Big Government.’ Find out how digital ‘overload’ can insure power in the human web.

2:00 PM

The Concrete Jungle: Nature in an Urban Ecosystem
For the first time in history, the majority of people worldwide are living in cities. What does this mean for ecosystems across the planet and how does this change the way we experience the natural world? According to E.O. Wilson's biophilia hypothesis, humans have an instinctive bond with other living things, but as rapid urbanization continues, the nature near us disappears. How can we develop new ways to reconnect with nature and what roles do technology and digital media play in this effort? With backgrounds in the hard sciences, technology development and environmental activism, the panelists will share their experiences tackling these issues on the front lines of New York City. From the building of a popular city-wide festival for celebrating biodiversity to the launching of an award-winning mobile platform for citizen science, this panel will be of interest to urbanophiles, technologists, strategists, policy makers, and anyone else concerned about nature deficit disorder.

2:00 PM

The Future of Lifestyle Media
Friday March 9, 2012 2:00pm - 3:00pm @ Sheraton Austin (Capitol EFGH) 701 E 11th St, Austin, TX 78701
Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you break in? Once in, how do you stay current? This panel will first define the nebulous term “lifestyle media,” from national design magazines with full staffs to small, personal blogs headed by creative individuals. Who is the target market for lifestyle media? What do they want / need? How can you transition from being a lone, creative blogger to a nationally known resource? Second, we’ll discuss innovation in lifestyle media. Where is the innovation? How does the rise in online lifestyle media change the traditional media landscape? What’s the future of lifestyle media? Finally, we’ll discuss the nuts & bolts of lifestyle media. How do you hone your focus? Is your expertise more style-oriented? Are you a foodie? How can you channel your interests and knowledge in the right direction? Our panelists include the founder of one of the world's most popular design blogs, and editor-in-chief of a national lifestyle print magazine. Get a behind-the-scenes look at the relationship between print and online, and how major players in lifestyle media are working together.

2:00 PM

Tweak Your Talk (A Cranky Talk Workshop)
Friday March 9, 2012 2:00pm - 6:00pm @ Holiday Inn Town Lake (Marigold) 20 N. IH-35, Austin, TX 78701
Who gives a crap that you spoke at South by Southwest? It only counts if you crush it. We created the Cranky Talk Workshops a couple of years ago in a dedicated effort to eradicate mediocre conference presentations and now we’re bringing our six-pack of kickass to Austin. If you want to test drive your SXSW panel or solo presentation in front of a critical, but highly supportive workshop audience, consider participating in this intense event. (You must sign up in advance at http://www.crankytalk.com).And if you’re speaking at another conference soon after SXSW, we can help with that, too. Just stop by during the workshop with your prepared presentation and get some Cranky one-on-one coaching. (No advance sign-up required.)What’s the deal is with all this Crankiness? Cranky means that we don't waste our time or the time of others. It means that we have no patience for bullshit so feedback is direct and blunt. You have been warned.

2:00 PM

Wireless Wellness: App-tastic or Just Fun & Games?
Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well, while technology has had a big role in making us more sedentary, it also has the potential to make us better informed, healthier and even more fit. In fact, patients are banking on this potential, which is why the AppStore offers more than 7,000 health apps for iPhone users alone. In this 60-min SXSW talk, Ina Fried of Dow Jones' All Things Digital sits down with Aetna Chairman and CEO Mark Bertolini to discuss how people are navigating this new landscape by using technology, especially mobile tech, to manage their health and make better health decisions. Already there are apps for testing eyesight, tracking exercise and even helping diabetics manage their glucose levels. Vast online communities complement these mobile apps by letting patients share, inform, and support one another. But what's next? Technology also has the potential to reshape the doctor-patient relationship, transforming it from one characterized by irregular visits to treat illness to true doctor-patient partnerships focused on wellness. And what about online health care records we hear so much about? We used to have a better chance of seeing bigfoot, but today companies like Aetna are making mobile health records a reality. Is this is a privacy breach in the making or are their real benefits to having this info on the go? This session is sponsored by Aetna.

2:30 PM

Meaningful Use and Beyond: Health Software etc.
What is an Electric Health Record (EHR)?In the HITECH act the Federal Government both answered the question and rendered it moot. They created a new term, meaningful use. An EHR is that which can achieve meaningful use. But for SXSW the important thing to understand is that pervasive EHR technology along with protocol-driven healthcare data exchange will serve to create the a new consistent "Operating System" and "Internet" for healthcare. Learn what you need to do to become a health IT geek: and profit.

3:00 PM

All Day Event - ScreenBurn Arcade
The 2012 SXSW ScreenBurn Arcade is where the latest video game industry announcements, product demos and exciting game tournaments happen. ScreenBurn brings together the different worlds of gaming, including console, PC, mobile, toys, board games and comics to SXSW registrants and the general public through hands-on demos, panels, tournaments, networking events and more. Anyone can experience the FREE and open-to-the-public ScreenBurn Arcade, where industry and enthusiasts engage.

3:00 PM

SXSW ScreenBurn Arcade
The 2012 SXSW ScreenBurn Arcade sponsored by Alienware is the place to be for the latest gaming announcements, product demos, cosplay competitions and exciting professional gaming tournaments.

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3:00 PM

SXSW ScreenBurn Game Developer Lounge Presented by Intel
Aching feet? Thirsty? Stop by Intel’s meet up lounge and decompress with internet access, refreshments, and good company.

3:00 PM

SXSW ScreenBurn Workshop with TheArtDepartment.org and ConceptArt.org
Friday March 9, 2012 3:00pm - 6:00pm @ Palmer Events Center 900 Barton Springs Rd., Austin, TX 78704
Join us for portfolio reviews, life drawing workshops, informal talks and more with TheArtDepartment.org and ConceptArt.org

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3:30 PM

ASL: The Evolution and Future of Online Dating
The 90’s introduced people to the wonders of dial-up internet, screen names, and the pursuit of digital romance. The only problem was, we never really knew who was on the other end of the screen. Today, there’s a higher level of transparency thanks to the explosion of social networks and dating sites. We voluntarily share our real names, photos, and personal information. But has our capacity for honesty changed online dating? Traditionally, dating sites have used algorithms that rely on user profiles and personal preferences to create matches, but what if the information submitted isn’t true? Sites such as Match.com are evolving their methods to provide more accurate results – like pairing algorithms with user behavior. We’ll hear from leaders in the digital dating industry and get unique insights from people who’ve searched for love online. We’ll also see how technology is changing the dating game. Come find out the answer to the burning question: Has the internet made dating easier?

3:30 PM

Can Growing a Moustache Change the World?
Movember is a global movement committed to raising awareness and funds for critical men’s health issues. Over the last seven years, Movember has grown from a handful of friends in Australia to the largest non-government funder of prostate cancer research in the world, with over $174 USD million in funds. This has been accomplished in part by creating and nurturing a passionate online community of brand ambassadors.

3:30 PM

Crowdfunding 2.0 Meet Up Presented by SoKap
Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (415A) 500 E 4th St, Austin, TX 78701
Crowdfunding has come a long way and momentum continues. Seen as a way to stimulate innovation and create jobs, entrepreneurs, funders and regulators are working to address the issues around crowdfunding. We will discuss milestones, expectations and plans in the pipeline. Led by David Geertz, of SoKap and several companies launching new concepts within the movement.

3:30 PM

Design from the Gut: Dangerous or Differentiator?
The internet is a never-ending data source. Through it we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions we want. Usability testing gives us behavioral information which can either affirm design decisions or inform necessary changes. Research and analytics go a long way in selling a creative direction to clients who are focused on engaging with their customers and in how marketing dollars will impact their bottom line.

3:30 PM

Effective Social Media Presence in Higher Ed
Higher education isn't known for early adoption of innovation. As an industry, it tends to lag behind. This has been generally true of social media implementation as well. And yet some institutions have been successful at creating social media programs that are strategic, integrated, measurable, innovative, and most important, highly successful. How have they overcome the obstacles? Who made it happen? What changes were required to normal ways of doing business? And what can we all learn from it?

3:30 PM

Enhanced Interrogation: The Modern-Day Interview
Friday March 9, 2012 3:30pm - 4:30pm @ Driskill Hotel (Citadel) 604 Brazos Street, Austin, TX 78701
You've updated LinkedIn. Created your about.me profile. Nailed your elevator pitch. Congratulations! You finally landed that elusive interview. Now what? Demand for talent in the tech industry is supposedly at an all-time high, but actually getting the job isn't as simple as it used to be. Running the interview gauntlet can range from technical questions to absurd mind games. These days it's no surprise to go through multiple phone screenings and Skype video conferences before you ever get to the onsite interview. What are they looking for? What will they ask? Find out how to survive the interview minefield.

3:30 PM

Faster Design Decisions with Style Tiles
With responsive design designers need to rethink the process they go through to work with clients and developers to create successful visual designs. Rather than creating traditional comps, style tiles are a deliverable that help you to communicate with your client, establish a visual language and work iteratively with developers. In this presentation, Samantha will explain how to reinvent your process to leverage Style Tiles as a deliverable.

3:30 PM

Fireside Chat with Vic Gundotra on Google+
Vic Gundotra will participate in a fireside chat with Guy Kawasaki to discuss the Google+ project. Vic will share how the product has grown since the initial launch, some of the lessons learned and the challenges the Google+ team faced along the way.

3:30 PM

Gamify and Socialize: Beyond the Buzzwords
Bing Gordon knows how to spread magic dust: Look anywhere from Amazon to Zynga. A master of disruption, he's blessed with 20/20 vision into all things gaming and social. Go beyond the buzzwords as the former Electronic Arts executive, legendary video game pioneer, investor in online social gaming company Zynga, and partner at Kleiner Perkins Caufield & Byers sits down with Bloomberg BusinessWeek reporter Brad Stone to help us understand how both trends are changing the way people engage, behave and consume. Bing explores why gamification and socialization have moved into the mainstream - and into our bloodstream. He explains how these concepts and strategies are relevant to just about everyone, from entrepreneurs to marketing professionals to musicians and students. Bing also discusses how game and social design principles are used to heighten the "wow" quotient in products, services and change consumer experience.

3:30 PM

Give Me an Invite! Creating User Demand at Launch
Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon C) 500 E 4th St, Austin, TX 78701
Nobody likes waiting in line, whether for a party or an exclusive beta invite, unless they can skip it or be the “cool kid” who doles out invites to friends. RockMelt tested this theory when their browser initially launched under the cloak of private beta and allowed users to help their friends “jump the line”. Others have seen similar success like Google+ and Turntable.fm which left people scrambling for invites from friends. But what’s the secret behind building buzz via exclusive access without alienating potential users?

Beta and Alpha testing is becoming increasingly popular as people vie for early adopter status. Panelists from initially exclusive products will discuss the psychology behind exclusive access, the benefits of an invite system, and how gated access helps you attract the right users. This conversation is a must for any startup looking to make a splash at launch.

3:30 PM

Hacking SXSW for Smiles and DorkBot Street Cred
How do we take social media off laptops and phones and create real-world devices that surprise and delight? First, we take the top Arduino hackers around the globe and give them a brief: make SXSW smile. Then we watch them bring their web-connected Dorkbot action to the streets of Austin. The team with the most social interactions on and offline wins. And we get to present the results to you.

What’s this about? We’re excited about the Internet of Things, but we’re also impatient. We won’t wait for R&D. We’re nerds and we want to make a point. We’ll walk the line between integrated experiences being useful tools to make our lives easier, and the ever-looming digital frontier of “over-helpful” electronics that analyze our every move. As we aim to create ever-smaller devices that connect us to our social grid, is it possible we’ll overstep a line? iPhone apps that analyze sleep patterns are great, but would we be intimidated by a bed which analyzed us while we slept?

3:30 PM

How to Be Acquired & Stay Happy
Congratulations: you've been acquired! First comes an initial high from the money and the attention.

3:30 PM

How to Lose Co-Founders and Alienate Startups
Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon D) 500 E 4th St, Austin, TX 78701
Most startup entrepreneurs, investors and incubators will tell you that two founders are better than one. What they won't tell you is two founders are more likely to try to kill each other - or at least kill their startup.Co-founder disasters are a bit of an industry taboo. We never hear about most of them. Many great entrepreneurs have had to sacrifice a beloved startup to learn valuable life lessons about working with partners. This panel brings together four entrepreneurs who lost their prior startups to infighting but survived to tell their tales in the hope that you can avoid some of their mistakes.

3:30 PM

Hyper Local Public TV Station Models: Content 3.0
How are public television stations positioning themselves for the future? Are they producers, curators of existing content or simply another model all together? The legacy model of public TV is changing -- quickly. Now, stations are masters of content strands, weaving together social media, geolocation, web, mobile, traditional TV and production into an amazing new product. Come see how new models are emerging and leading the next generation of public television.

3:30 PM

Juice Without Wires: The Future of Wireless Power
Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon J) 500 E 4th St, Austin, TX 78701
Wireless Power is not a new technology. Like Bluetooth and Wi-Fi, it radically changes the way people are able to live their lives, offering new levels of mobility, convenience, and safety. Just think of all the power adapters and devices that rely on power to make them run, plus the waste and inconvenience associated with them. Imagine if you could remove that last constraint – the power cord. Wireless power allows you to live a truly wireless life, while creating opportunities to improve the role of power in the global environment, and make the world a greener place.

3:30 PM

My Robotic Kitchen Planned This Dinner Party
Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon K) 500 E 4th St, Austin, TX 78701
Dinner parties are the ultimate social experience that no digital technology will ever replicate. You sit face-to-face with others, sharing an experience that uses all five of your senses. It's the original social network.

3:30 PM

Political Humor 2.0: Teh Internetz R Leaking
In an election year that is as divisive as any in recent memory, a snarky, slightly jaded and unflinching group of funny folk are taking action and making an impact on the political scene. Learn how the internet empowered comedians and comedy writers and how funny folk are wielding their online prowess to affect some real-world change. Join comedians and staff from The Daily Show, Huffington Post,and Wonkette in an in-depth discussion that may very well save the world!

3:30 PM

Potterize It! Sharing the Magic of Fan Culture
Pottermore. MuggleNet. The Leaky Cauldron. Huge conferences like Infinitus 2010 and LeakyCon 2011. What makes Potter fan communities thrive? Is the success simply due to the size of the fandom, or is there real magic happening? Melissa Anelli (LeakyCon, Leaky Cauldron, LeakyNews), Andrew Sims (Hypable, MuggleNet, Twilight Source), and Heidi Tandy (HPEF/Ascendio, FictionAlley) will share insider knowledge on creating vibrant online and "In Real Life" communities and events. Social Media Librarian Lisa Bunker (Pima County Library) will deconstruct Potterverse methodologies, with an emphasis on ways other organizations can build and Potterize their own "fanbase" to bring the magic home. With moderator Brenda Huettner (P-N Designs), they'll discuss how to spark new fires, continually adapt to new tools and media, capture attention and encourage participation, and remain fresh in a fickle realm.

3:30 PM

Queer Viral Practices in New Media Art and Theory
In this panel, we will focus on queer new media art and philosophy that uses and intervenes into the viral to form a radical politics of revolt and utopia. The viral will be engaged with technically, philosophically, artistically, biologically, and affectively. Our aim is to show that while viral rhetoric and discourses have marginalized and controlled queer populations, the viral remains an allusive, volatile potential that can be experimented with toward creating new queer politics and worlds. Cárdenas and Mehrmand will discuss their current collaboration virus.cirus, an episodic series of performances using wearable electronics and live audio to bridge virtual and physical spaces that explores queer futures of latex sexuality amidst a speculative world of virus hysteria and DIY medicine. Blas will speak on new works from his ongoing Queer Technologies project that attempt to formulate a viral aesthetics based on a replicating difference of never-being-the-sameness against capital’s own modulating structure.

3:30 PM

Serendipity (n.): A Happy Discovery By Accident
Friday March 9, 2012 3:30pm - 4:30pm @ Sheraton Austin (Capitol EFGH) 701 E 11th St, Austin, TX 78701
Entertainment is a natural need. Anticipation is a human hunger. What’s better than feeling completely catered to, without losing the excitement of surprise? We know what we like and what our interests are, but can’t always define what we desire in the moment. Customized serendipity, inherent in the discovery experience of StumbleUpon, allows you to find novel, fascinating and inspiring content based on things you care about.

3:30 PM

Social Health StartUp Bootcamp
Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon A) 500 E 4th St, Austin, TX 78701
Show Me The Money: Where to get funding and what are they interested in? Presentations by VC's, Health Incubators (e.g. Blueprint Health and Startup Health), and other funders. This session is sponsored by Edelman.

3:30 PM

Social Media Sharecropping: Black Tech Adoption
This panel is about the many ways in which modern internet adoption and use mirrors the development of agrarian sharecropping in the South following the Civil War- whereby African Americans provided massive amounts of labor to make other people rich, but could never move beyond basic subsistence living. According to the Pew Internet& American Life Project,as of May 2011, 25% of online African Americans now use Twitter, compared with 9% of such whites. African-American and Latino internet users are each significantly more likely than whites to be Twitter adopters. One out of ten African-American internet users now visit Twitter on a typical day—that is double the rate for Latinos and nearly four times the rate for whites. Pew research has also indicated that Blacks and Latinos are significantly more likely to use mobile devices to text message, use social networking sites, use the internet, watch and record videos, make charitable donation, use email, play games, listen to music, instant message and post multimedia content online. Yet disproportionate consumption of technology among Blacks, does not appear to be translating into wealth building and job creation in a community facing a 16.1 unemployment rate. Techcrunch founder, Michael Arrington caused a minor controversy when CNN’s Soledad O’Brien asked him about Black entrepreneurs in Silicon Valley and Arrington replied “I don’t know a single Black entrepreneur.” In 2012, the definition of Digital Divide appears to have shifted from access to technology to how communities of color leverage that technology.

3:30 PM

SoLoMo Redefined: Next Gen Social Local Mobile
Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon FG) 500 E 4th St, Austin, TX 78701
The combination of mobile + social + local is a powerful, yet misunderstood, communication channel. When people hear about it, they often conjure up a “Minority Report” world where companies track their every move to inundate them with marketing. And so they resist. The next-generation of SoMoLo, however, will delight people by providing highly targeted, context-rich communications that keeps the control in their hands.

3:30 PM

Speed Tweaks: How Fast Can Audiences Drive Edits?
When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, and for how long. But how can brands put this real-time feedback to use when months of approvals have already locked in a final cut? If they shoot documentary-style content, they have the flexibility to make measurement mean something. An archive of doc footage from the production phase can offer drastically different cuts.

3:30 PM

Storytelling for Entrepreneurs & Startups
Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon B) 500 E 4th St, Austin, TX 78701
Storytelling is one of the most powerful forms of communication you have as an entrepreneur to assist you in starting a company, recruiting employees, raising capital, securing clients and getting press. Stories are universal and almost 100% relatable to people from all walks of life enabling the entrepreneur to inspire and catalyze an audience. Stories also help us structure meaning around complex situations and enable entrepreneurs to make the intangible tangible. Drawing from the experience gained from filming over 300 entrepreneurs, this panel is designed to share thoughts and examples on why and how storytelling should be weaved into your startup, launch and growth activities. Key points covered: Speaking from the heart and connecting emotionally with your audience; Crafting a memorable story and creating champions to share your story; making sure your baby is not ugly and stands apart from the crowd; and telling people why we do and what we do. Specific examples and techniques for digital storytelling will be shown and explained

3:30 PM

Teaching Touch: Tapworthy Touchscreen Design
Discover the rules of thumb for finger-friendly design. Touch gestures are sweeping away buttons, menus and windows from mobile devices—and even from the next version of Windows. Find out why those familiar desktop widgets are weak replacements for manipulating content directly, and learn to craft touchscreen interfaces that effortlessly teach users new gesture vocabularies.

3:30 PM

The Bombastic Brilliance of "Black Twitter"
"Black Twitter" has captured the imagination of the online world. In 2010, a Pew Research Study highlighted trends demonstrating Twitter usage was disproportionately Black and female. Next, journalists for Slate, The Huffington Post, Time, etc., began to explore and analyze the world of "Black Twitter" and kept getting most of it wrong. The fascination continues; but explorations into "what Black people are doing" on Twitter" tend to get it wrong, most of the time. Like the innovation of Hip Hop, Black Twitter shows that despite the seeming universality of technology, people and culture matter. This session will demonstrate the phenomenon "Black Twitter's" intelligence, humor, unique language production, emoticons, hashtags, corrective narratives, cultural critique, organizing and entrepreneurial success, enhanced by fictive kin relationships that stun, amaze and inspire the world. Learn from an American / Africana Studies scholar, artist and activist writing a book on "Black Twitter.”

3:30 PM

The Power of Visual Storytelling
Friday March 9, 2012 3:30pm - 4:30pm @ Sheraton Austin (Capitol ABCD) 701 E 11th St, Austin, TX 78701
A story can be told in a million different ways and with the constantly improving technology makes it even more fun for anyone to tell their story in their own unique way.

3:30 PM

The Secret Lives of the Brain
If the conscious mind--the part you consider you--is just the tip of the iceberg in the brain, what is all the rest doing? Neuroscientist David Eagleman, author of the New York Times bestseller Incognito: The Secret Lives of the Brain, shows that most of what you do, think and believe is generated by parts of your brain to which you have no access. Here's the expose about the non-conscious brain and all the machinery under the hood that keeps the show going.

3:30 PM

The World Turns to Ustream in Times of Crisis
In the wake of the Japan tsunami disaster derived from one of Japan’s largest earthquakes in record history, over 52.6 million viewers tuned into Ustream to watch the catastrophe in real-time. Viewers around the world united on Ustream to watch the events unfold live and search for any mention of their loved ones through the integrated Social Stream / chat experience. The power of Ustream affected major Japanese news networks that immediately syndicated their aerial news footage directly to Ustream’s platform in order to enhance global distribution.

3:30 PM

This New House: Featuring Bob Vila
Bob Vila remains a household name, 32 years after the premiere of his first TV series, “This Old House.” Many consider him the father of reality television. How does digital video contribute to the strength of his brand today? How does online video complement or substitute for a broadcast television presence? What leading edge video platforms are available for brands to exploit? What digital tools give today’s brands an edge in understanding their video audiences? Where does mobile fit in? Learn about maximizing digital video to build brands through the example of Bob Vila.

3:30 PM

This Will Blow Your Mind: The Prius-Inspired Bike
Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon H) 500 E 4th St, Austin, TX 78701
The Prius X Parlee (PXP) bike asks the world to consider: “What if the Prius weren’t a car?” Inspired by the Prius philosophy, the PXP is the latest innovation from Toyota and Saatchi LA, as part of Toyota Prius Projects (www.toyotapriusprojects.com), an initiative developed to create conversations and advocacy within new consumer niches.Toyota has a long history of sharing their innovations to improve our way of life, and the PXP concept bike is no exception. It features eco-friendly materials, comfort, efficiency, and groundbreaking technology – including a helmet that enables a cyclist to switch gears through “thought-sensitive” technology. This first-of-its-kind bicycle helmet was developed in partnership with Deeplocal, and the bicycle design was developed with Parlee. This panel will take you behind the scenes during the brainstorming, development, testing, and execution of the coolest bike ever made.

3:30 PM

Unstuck: Get (and Keep) Your Creativity Flowing
Has your creative engine stalled out? Don’t worry; you’re in good company. Everyone needs a creative tune-up from time-to-time and this is where you’ll get the tools for the job. Artist/designer Noah Scalin, author of 365: A Daily Creativity Journal and Unstuck: 52 Ways To Get (and Keep) Your Creativity Flowing at Home, at Work, and in Your Studio, will share the story of his own yearlong Skull-A-Day project and the benefits he gained from this daily practice – including becoming a published author & sought after corporate speaker, and yes even making an appearance on The Martha Stewart show. He’ll also introduce you to several easy ways to immediately start generating more creative energy that will benefit your life and work.

3:30 PM

Waste 2.0: 3 Ways Tech Is Making Waste a Resource
Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Garden Inn (Rio Grande) 500 North IH 35, Austin, TX 78701
Organizations are spending time and money to become more sustainable but they are not leveraging new software and web technologies to maximize their positive environmental impact. This panel will discuss three ways technology is making waste a resource. Topics discussed will include the use of new technologies to manage waste and resources like other parts of the organization are managed. Enabling technologies for more transparency and reporting to help to solve environmental problems and create a more efficient eco-system. We will also discuss how knowledge sharing and collaboration across the enterprise and even competitors can create new and innovative solutions to environmental problems.

3:30 PM

We Made This, and It's Not an Ad
What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling things like product design, creating new businesses or building complex real-world experiences requires a creative, technical, managerial and entrepreneurial spirit more associated with Silicon Valley than Madison Avenue. It demands new roles, agile approaches, external partnerships, technologies, investments and compensation models that can drive even the most hardened finance director crazy. And in some cases, it may even require a complete reboot from the ground up. The ability to make something that isn’t an “ad” is no longer optional in modern advertising. But it's certainly not easy, either. So what can we learn from the makers, technologists and agencies already playing in this space? Turns out, a whole heckuva lot.

3:30 PM

Your Brain on Multitasking
Friday March 9, 2012 3:30pm - 4:30pm @ Courtyard Marriott (Brazos) 300 East 4th Street
We all have a zillion tasks that need to be done now. Does multitasking help you work more efficiently and productively? Or does it allow you to do lots of things poorly? Is it better to focus on one task at a time and then move on quickly to the next? What exactly does multitasking do to our brains? Do gender or age make a difference when it comes to multitasking? A panel of the country's top experts on multitasking – neuroscientists, psychologists and a time-management pro – provide the latest findings on how to work more effectively while juggling multiple activities.

3:30 PM

Your Energy Use: Too Busy/Lazy/Apathetic to Care?
Green is allegedly the new black. If that’s true, why does it seem so many people are confounded by their own energy use? (Who among us can say with any certainty how many kWh our flat screen TVs use? And what is a kWh anyway?). Do we not care? Is saving energy too inconvenient? Is ignorance bliss? Or maybe we just don’t know what to do—beyond turning off the lights or using a power strip.

4:00 PM

The Accidental Creative
For creatives in today's workplace, it sometimes feels like the mandate is "make it brilliant, or start working on your resume." At the same time, creativity often seems like some mystical, elusive force that sits somewhere between prayer and the US Tax Code on the ambiguity scale - either the creative juices are flowing, or they're not. How can creatives be held responsible for something that often seems beyond their control?

4:00 PM

Techcraver.com Meetup (Jason Harris)
Friday March 9, 2012 4:00pm - 4:00pm @ Ginger Man Pub 301 Lavaca St, Austin, TX 78701

We had so much fun at SXSWi Mobile Meetup last year that I'm doing it again!

Are you a mobile nut, mobile blogger,mobile developer, mobile entrepreneur?  Come commensurate with your fellow mobile nuts over a few beers (or ciders or whatever).

We don't care if you carry an iPhone, Nokia, BlackBerry, Windows Phone or Android - come hang out and lets talk mobile and get to know each other. We'll gather at the Ginger Man Pub - a short 5 minute walk from the Convention Center.  They have like 50+ taps of some amazing beers and a large selection of cider as well

Brought to you thanks to the help of Nokia and Wireless Industry Partnership.

4:30 PM

SXSW ScreenBurn Arcade Extended Happy Hour Presented by FUNimation
FUNimation presents a hosted happy hour celebration of the upcoming animated films Dragon Age: Dawn of the Seeker and Mass Effect: Paragon Lost.

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A Crash Course in Becoming SuperBetter
In 2009, a mild traumatic brain injury changed the way that game designer Jane McGonigal thought about everything -- literally. She spent a year recovering -- struggling to think clearly, be physically active, and find a new sense of purpose. Her journey back to health led her to invent a new form of game design, aimed at having a measurable positive impact on players' real lives, and fused with scientific research at every level. In this talk, you'll see the first results of that process: a game called SuperBetter. You'll hear about the game's first clinical trials, and get a crash course in getting SuperBetter yourself: Find out how to turn weak social ties into allies. Learn how to experience "gain without pain" (or what scientists call "post-ecstatic growth"). Discover the secrets of "Lazy Exercise" and "Ninja Weight Loss". Find out what a two-minute "Future Boost" is, and why it's the most important thing you can do each week for your physical and mental health. From the mind of game designer comes a radically disruptive model for integrating breakthrough science into our daily lives.

5:00 PM

Applying Behavior Design
More and more products and services are designed around motivating users and incentivizing change. Products and services in finance, health and the environment, among other areas, are increasingly designed around influencing behavior. There are useful academic models and patterns for applying persuasion techniques. Now it's time to understand how this is applied practically to our products and services. While understanding how powerful behavior design can influence people to be better, we will also discuss and illustrate how we design these products and services so that they serve the interest of customers, as well as meet business needs. As designers, the choices we make invariably influence users, and now we are harnessing what we know about designing around behavior to produce products and services that have a positive social impact on people's lives. It's time to move beyond just the concepts and theories and understand how to apply persuasive design responsibly.

5:00 PM

Bootstrapping Meet Up
Get together with other bootstrap experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a bootstrap expert for your company.

5:00 PM

Build. Community Is Easy, Saving the World Is Hard
Passion for social issues has been an American ideal from the start. For hundreds of years, foundations and nonprofit organizations have been forming groups to provide support, comfort, and solutions to some of the world’s biggest challenges. Dialogue and subsequent action happens when dedicated people rally together in communities - live or virtual - to impact health issues, advance social causes, and make the world a better place.

5:00 PM

Designing Living Things
Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon H) 500 E 4th St, Austin, TX 78701
Synthetic biology aims to re-engineer living cells to sustainably produce fuels, medicines, and materials. With the promise of a new industrial revolution on the horizon, understanding the language of biotechnology will be more crucial than ever. This panel features a new generation of leaders in biotechnology from industry, academia, art and design discussing the future of biology.

5:00 PM

Future of Entertainment: Viewer Becomes User
Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.

5:00 PM

Get Lit: Why Story Matters
Friday March 9, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol ABCD) 701 E 11th St, Austin, TX 78701
You built a product. It's amazing, brilliant, even earth-shattering. You know it, your team knows it, your mom knows it. So why doesn't anyone else seem to get it? The answer may be that you haven't told them the right story. As it turns out, good writing is hard to come by, and people who are good at making things aren't necessarily the best at telling their story. But don't worry: you can learn! In the world of fiction, we've been thinking about story--and how to make it powerful, visceral, and beautiful--for a long time. This panel will bring the practices and structure of fiction to help you transform your idea, product, or service from the mundane to the sublime.

5:00 PM

Hammurabi, Horseshoes and Hookers in Social Media
Understanding why social media works the way it does can be traced back to origins well before The Cluetrain Manifesto. I'll take a look into anthropology and the concepts of communal sharing, authority ranking, equality matching, and market pricing to analyze how social media works today. Most importantly, I'll discuss how brands - armed with an understanding of these basic ideas - can activate them in today's social media environment.

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How Start-Ups Do Deals with Industry Titans
Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon D) 500 E 4th St, Austin, TX 78701
You're David, they're Goliath. You're a small company, they are industry giants. You're fast and innovative. They move markets. You just wish they would move those markets in your direction!

5:00 PM

Iranian Outlaws: Satire vs. Censorship
Saman Arbabi will use his signature wit to relate how the satirical TV program challenges the oppressive Iranian regime all the while influencing the direction of the country’s political landscape. The program -- “Parazit” -- has become a runaway hit in Iran despite the government’s strict censorship practices. The program uses alternate channels of distribution to reach their audience which has driven the program further underground and contributed to its outlaw status and popularity. The show has so completely seeped into the Iranian psyche that the president and his supporters have launched a counter-Parazit program. Saman will give insight into their innovative methods of growing an audience that was previously all but unreachable.

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It's Alive: Interactive Machines That Captivate
Check out four teams that have combined machines, specialized interactive software and the web to create rich interactive experiences. The result: Raving audiences and media buzz. Breakthrough interactive machines including the LiveStrong Chalkbot, the Unilever Share Happy Smile Machine, Real Art’s Santa Claw and Welcome2College’s Mobile Automated Research Vehicle are featured. Panelists will share how they integrated facial recognition software, microcontrollers, Kinect hacks, and addictive experience with their machines. Want to know how they did it? What were the challenges? How did they measure results? Stop by for the whole story and find out how you can translate these tech developments into experimental marketing success for your company.

5:00 PM

Launching Companies in Regulated Industries
Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon C) 500 E 4th St, Austin, TX 78701
Technology startups are beginning to focus on traditional, regulated industries that until now haven’t seen many startup entrants. But taking on archaic, multi-billion-dollar industries isn’t easy. Startups face a variety of issues, from thorny regulations to apathetic customers demoralized by poor experiences, and competition from name-brand, established competitors. Building a new company in a regulated industry is a daunting task, but it holds the potential to transform an industry and dramatically improve the status quo.

5:00 PM

Leaving Flatland: Getting Started with WebGL
WebGL has brought 3D Graphics to the browser offering a new world of possibilities for visualization and interaction. In this talk, we give you all the information you need to start using WebGL. WebGL has an unfair reputation for a high entry barrier, understanding what WebGL can do and using the right frameworks can help you very quickly create amazing stuff.
We will cover the following aspects: what WebGL is and what you can use it for (with some of our own awesome examples), the browsers and devices that support WebGL and what you can expect for the future, when and why you would want (or not want) to use WebGL, and some more hands-on stuff like sample code, frameworks and resources.

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Mining Diversity: Developing a Community of Color
Communities of color are never a homogeneous or monolithic group. So developing an ethnically diverse community will require more than focusing on statistics such as income and education levels.Knowing where to find communities, how they engage and what platforms work best are essential in developing campaigns that can reach multiple communities. The session will discuss best practices and examples from companies & brands who have successfully developed communities.

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MIT Media Lab: Making Connections
Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon FG) 500 E 4th St, Austin, TX 78701
The MIT Media Lab is all about connections. Connecting people and technology. Connecting researchers from a diverse range of disciplines, and serving as a connection platform between business, academia, and the open source community. Connecting the physical and the digital, the local and the remote. Most importantly - the the lab is about connecting people to one another. This is a proposal for a multi-event experience presentation of the MIT Media Lab in SXSW 2012, which is all about making connections, and in particular - making connections. We propose a combination of a panel presentation that will flow into a hands-on workshop, that will flow into a great party, all centered around what is new and exciting in and about the Media Lab, and how the different projects and the Lab as a whole connect to the world. In parallel, the ML presence/experience will include an ongoing hacking and demo area (either with partners, or at a dedicated place such as a hotel suite), with other offshoot events that will tie in the network of Media Lab members and alumni attending SXSW. A central piece of the experience will be a platform/system/demonstration that has both a physical presence at SXSW, and a software component that will allow a great number of conference attendees as well as people not physically at SXSW to participate and contribute to the experience. For the event, we aim to build a platform for enabling digital-physical games, art, and silliness - all around the theme of connecting people, and having fun. The work of different research groups in the lab will come into play in this platform, as components for gathering input, processing information, and outputting it in a physical or digital format. This will include, for example, a physical art/game installation, that will react to people physically near it, as well as via digital media like the web, mobile phones, and other sensors. The general theme is that some things will happen as condition on other things happening - people will be given different tasks that will be sensed via their phones or other physical components, and these will trigger other events. (e.g. When twenty people who have never met before meet up for 10 mins, something “X” happens). Initiating the ML experience, the panel will present what is new and exciting about the Media Lab under its new director Joi Ito, on the Boundary between Business, Open Source, and Academia. The panel will touch on benefits as well as challenges along this boundary, and how the Media Lab navigates through them. The panel will also include presentation and demonstration of several ML projects that are relevant to the panel’s topics, an overview of the different ML related events and activities that will happen throughout the conference, and the beginning of the interactive ML experience (e.g. invite ppl to download the mobile app, do the first “task” with the people here and there, start them on the first of many “missions”, etc.).

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Pocket Intelligence
Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon K) 500 E 4th St, Austin, TX 78701
The future of mobile interaction & feedback networks may not be wrapped in a mobile phone interface at all. Let’s talk about what feedback networks and invisible information gathering can mean for mobile experiences now and in the future.

5:00 PM

Public Radio Is Media’s Future. You Heard It Right
At a moment of mass media disruption, public radio is kicking ass. Its broadcast audience is growing while others shrink; it rules the podcast charts on iTunes and pushes out awesome mobile apps for shows like This American Life and stations like KCRW; it's weathering the fiscal fight with a diversified business model that includes millions of people voluntarily contributing. Far from a fumbling incumbent, public radio is solving the innovator's dilemma with its own disruptive ventures and essential services on the local and national level.

5:00 PM

Seafood Watch vs. Yelp: Future of Social Food
World food systems hang in a balance--the latest tech only hints at what’s coming. Consider the future of social tools with us, using a seafood lens. DNA testing, barcode scanning, big data and ubiquitous computing mean we can hack the food system like never before. Corporations have yet to provide consumers with tools to understand the impacts of our food choices. This is a change that we will have to lead. Let’s build it today.The open food system will be social. Disruption from a social food system may be as powerful as social media has been media world. We can demassify food like social tools have demassified media. Just as we have increasingly turned to the web to learn about—and influence—world and local events, so too we will turn to an open and social food system, managed online, to learn about and acquire food.

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Show & Smell: Marketing Experiences Beyond Visual
A hands-on crowd experience of leading edge technologies, this panel seeks to define what the key factors of making new technology work in a promotional marketing program or experiential state. And believe it or not, it’s not always about technology itself. With live demonstrations of technologies you might not see every day--directional sound, mobile sync, crowd-controlled gaming, and a host of emerging technologies even WE haven't seen yet, because they have just been invented.

5:00 PM

Size Matters: Why Little Houses Are So Awesome
This'll be my best presentation on small houses, ever! I'll show why maintaining a diminutive footprint is the surest green thing you can do if you're building a new house. I'll reveal why American laws prohibiting small houses are the real cause of the global economic crisis. And, of course, I'll be showing lots of pretty pictures of cute little abodes. Join me... Won't you?

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Small Business Career Thinking in a Large Company
Applying lessons learned from running a small consulting company to working in a large corporation.We don't all work for small, sexy startups. The majority of us work for large, sometimes soulless corporations that operate on a totally different set of politics and goals. In this session, Russell Sinclair and Ryan McMinn will talk about their experience running a software consulting company and how we have applied that experience to working in a large corporation. Come learn tips, tricks and lessons on how to make your job easier and more fun while still climbing your way up the corporate ladder.

5:00 PM

Smokey Bear Tweetup
Smokey Bear has been a national icon since 1944 and has had a Twitter icon since 2010. Meet Smokey and the man behind the bear's tweets. While Smokey usually reminds folks that only you can prevent wildfires, in this session he'll help you see how you can build a social media wildfire, responsibly. Learn how staying in character is critical to improving the quality of your connections and interactions and get a better sense of how you can make a legacy brand relevant today. Attendees will walk away with 7 tactics that will revolutionize their communication strategy through social storytelling and create social good through social media at the same time. All attendees will also receive free bear hugs.

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Social Health StartUp Bootcamp
Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon A) 500 E 4th St, Austin, TX 78701
Funders vs. Funded... The Rise of Pharma VC's: A discussion with Pharma about their new VC funds. The Funded: A discussion with recently funded health tech startups. This session is sponsored by Edelman.

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Software Alchemy and the Arc of Technology
An outspoken pioneer in the modern computing era, and best known as the “Father of Visual Basic” and inventor of “personas”, Cooper will share rare insights into the evolution of software and interaction design based on human goals and needs – and a new vision for meeting the personal and business needs of the upcoming era. In conversation with Tech Evangelist Robert Scoble , best known for his blog, Scobleizer.An insider vision of how the process of software and interaction design has unfolded over the last 25 years, and how lessons learned from that process can be applied to a compelling business case based not on traditional manufacturing but on a model of software design – bringing effectiveness over efficiency.ess over efficiency.

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Sparking Real World Action with Social Media
Join this fun, interactive core conversation and learn best practices and practical tips for using your social media voice to spark social action in the real world. Whether you care about supporting local schools, raising money for your Cause, or mobilizing your friends and neighbors for a service project or to respond to a community crisis -- this conversation is for you.You'll be working on teams to spark real world action right from the session room at SXSW. There will be fabulous prizes for the winning teams.This session is for anyone interested in being a change agent or standing up for a cause, and for formal and informal service and nonprofit leaders.

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The Fashion Fog: Redefining Content & Commerce
Friday March 9, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol EFGH) 701 E 11th St, Austin, TX 78701
Commerce and content have never been so intertwined. Fashion editors are jumping ship from magazines to join leading e-commerce platforms, while editorial destinations are introducing local deals and e-shops left and right. But does content really generate commerce? What do social shopping and style sharing apps, YouTube's haul community and digital influencer-focused affiliate programs say about the way consumers are spending their time and their money?

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The Future of Access to Digital Broadcast Video
Video needs to be accessible too, and both the technology and the legal environment is evolving. Accessible media is already available online at some major media sites and the work done by providers can inform work that others will need to undertake. This panel will help attendees understand what is required and how tooling for developers can help, and share information about challenges encountered and strategies employed by major video content providers in order to integrate the production processes for broadcast and online video delivery.

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The Future of Work: Serial Monogamy
Friday March 9, 2012 5:00pm - 6:00pm @ Courtyard Marriott (Brazos) 300 East 4th Street
There's nothing like the thrill of a new relationship, and a rising generation of star talent likes the rush a new job brings. In today’s workplace everyone is an entrepreneur and employee/employer relationships are switching from everlasting to in-the-moment.

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The Lean Startup: The Science of Entrepreneurship
The Lean Startup_ debuted at #2 on the New York Times bestseller list. This talk draws on stories and insights from the book, explaining the new science of entrepreneurship. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

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Uncertainty: Fuel for Brilliance
Drawing upon a wealth of leading research, neuroscience, case-studies and personal experience from his new book - Uncertainty: Turning Fear & Doubt Into Fuel for Brilliance - Fields reveals a set of environmental changes, workflow adaptations and personal practices that profoundly alter the deeper-psychology of creation and innovation, fuel you to bring exponentially better solutions to life faster, and do so with far more ease and far less angst.

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Understanding Start-Up Equity and Compensation
Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon B) 500 E 4th St, Austin, TX 78701
Equity is the main driver of employee compensation at start-ups, yet a lot of the terminology and machinations around how to manage stock is shrouded in mystery. This session will explore how employees can maximize the returns from their hard work and how founders can structure equity packages to be the most lucrative tools possible for recruiting top talent while being fair to their employees. From day one, understand how to compare the financials behind job offers. Learn standard terms from vesting, cliffs, accelerations and triggers to the differences between incentive stock options (ISOs), non-qualified stock options (NSOs) and restricted stock units (RSUs). Know your options for maximizing the value of your equity including what it means to do an 83(b) election. Arm yourself with knowledge to hire qualified tax advisors and know what pitfalls to look for when talking to wealth management advisors. Find out what resources are available for free online and how to best protect yourself.

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What’s ‘The Next Big Thing’ in Social Networking?
Location-based technology has played a significant role in the recent expansion and growth of social media. That role is set to further explode in the coming years. As the leading all-male mobile location-based social network in the world, Grindr has created a global brand that in the past two years has amassed a user base of over 3 million users in 192 countries. The Grindr team hopes to evolve this mobile GPS experience with Blendr – a new location-based mobile app for everyone in the world that lets you discover, meet, and interact with the people around you. This presentation will focus on the future of location-based social networking and how we can make it easier to meet new people around us. Discussion will include issues ranging from the idea behind a start-up to the implementation and development of that idea into a product, to growing a user base and using social media options to create brand awareness and loyalty.

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Where Do Science Fiction and Science Fact Meet?
Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon J) 500 E 4th St, Austin, TX 78701
What kind of future do you want to live in? What excites or concerns you about the future? Intel Futurist Brian David Johnson poses these questions as part of The Tomorrow Project, an initiative to investigate not only the future of computing but also the broader implications on our lives and the planet. Science and technology have progressed to the point where what we build is only constrained by the limits of our own imaginations. The future is not a fixed point in front of us that we are all hurtling helplessly towards. The future is built everyday by the actions of people. The Tomorrow Project engages in ongoing discussions with superstars, science fiction authors and scientists to get their visions for the world that's coming and the world they'd like to build.

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Why Happiness Is the New Currency
Moments of joy... moments of happiness... moments of gratitude. These are all moments that we describe our lives. It is very easy to mistake these as only moments that happen in real life. One fundamental key part of how the web has evolved has involved emotion. Emotion has become more explicit in our actions online. Companies are faster becoming aware that, as obvious as it may seem, humans are at the receiving end of the UI and design theme that you have just created. We no longer simply engage in actions; we "like". We contribute content and are immediately validated through social interactions. What is obvious is that there's another person we're interacting with. What's even more obvious is what we're supposed to feel. In this digital era, there's a field of science that has been largely underutilized until now: affective science. In our work at Kiip, we have realized just how core the "happiness moment" is to our business model. Just how raw emotion can be directly tied to an achievement in a game - we have designed not only a UI but a "emotive" experience around harnessing the elements of the happiness that surrounds a simple interaction. Do you want to share? Do you want to gift? Do you want to save it? Is it fleeting? How can you control it? How do you have more of it later? In this session we'll hear, for the first time, from companies in the mobile and web space that have harnessed not only emotional power - but pressure - to drive their business models all using the currency of happiness. Not only have some of them accidentally created models that capture this emotion beautifully, but some of them have now learned how to sustain it. Happiness is the missing resource in your company. Learn how to capture it.

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TechMix Happy Hour
Friday March 9, 2012 5:00pm - 7:00pm @ Annie's 319 Congress Ave, Austin, TX 78701
TechMix Happy Hour

Oh how we love SXSWi. We know how to get the party started. Join Pervasive, Convio, Marketo, Oracle | RightNow and Zuora for a networking happy hour at Annie’s. Attendees will have a chance to meet and speak with the hosting teams, customers and SXSW attendees on a variety of topics. 

**No SXSW badge needed to attend.

 

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Unleash your Practical Genius
Most people consider genius to be a gift, a lightning bolt from the gods that strikes folks like Einstein or Mozart but not the rest of us. Not true! PRACTICAL GENIUS believes that every one of us has a capacity for genius—a unique, instinctive, everyday genius that is waiting to be unleashed on our own lives. In this high-energy, interactive seminar, Gina takes participants on a transformative journey that is both inspirational and practical, showing them how to use their personal power to open doors, attract opportunity and succeed beyond their wildest dreams.

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Canada Lounge (North of 41)
Friday March 9, 2012 5:30pm - 5:30pm @ Old School Bar & Grill 401 E 6th St
Canada Lounge (North of 41)

The North of 41 lounge is back for our annual event at SxSW Interactive.  This year is going to be better than ever!  We have a ton of activities that are planned for you starting at 5:30pm on Friday March 9th.  We are located at 401 E. Sixth St. @ the Old School grill.  Canada Lounge is a 30 second walk from the Convention Center. 

We will be doing various product giveaways all weekend.  We will be hosting a number of parties including a "Welcome to Austin Party" on March 9th.  There will also be a couple of panel discussions taking place starting at 4:00pm on Sat March 10th.  For more information and to sign up for each individual event, go to our website. www.northof41.org .

We also want to thank Digby/Metabridge for hosting our VIP Lounge at the venue.  While you are there check out the cutting edge mobile e-commerce technology to come out of Digby! http://www.digby.com/

Make sure to stop in at the Canada Lounge to charge up your laptop and grab a drink with friends.  We have plenty of space for meetings and while you are in the venue, check out the companies who are displaying at the lounge.

The Showcase Companies are:
Clearfit
Empire Avenue
Syzzle
Wattpad
Yapagame

Make sure to follow us on Twitter for the latest updates. @northof41. We look forward to seeing you in Austin at North of 41.

To contact us, email:  info@northof41.org

 

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Welcome to Austin Reception (North of 41)
Friday March 9, 2012 5:30pm - 7:00pm @ Old School Bar & Grill 401 E 6th St
Welcome to Austin Reception (North of 41)

North of 41 is an organization whose sole mission is to help entrepreneurs expand their contacts across country borders.  We bring technology from local to global!

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The Mix at Six presented by Can We Network
Friday March 9, 2012 6:00pm - 8:00pm @ Roial 120 W 5th St
The Mix at Six is the first happy hour of the Interactive Festival and is the definitive place to re-connect, break the ice and just have a great time. Food, drinks and networking galore.

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Trover's Live Graffiti Party
Friday March 9, 2012 6:00pm - 8:00pm @ East Side Drive-In 1001 East 6th Street, Austin, TX 78702

Join Trover and local street artists for a Live Art Party!

Participating artists include; Slokeone, Kristopher Kotcher, Mez One, Micca Toone. Please check our Facebook page for additional artist announcements.

Each day a different artist will paint a Hidden Gem unique to Austin. You can even tag the walls of our urban art gallery too.

Have a drink on us while you get your art and food trailer fix on.

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Video Games and Beers: First Day Chill Out Session (Uberlife)
Friday March 9, 2012 6:00pm - 11:00pm @ Kung Fu Saloon 510 Rio Grande

It does exactly what it says in the title! Here's some info from the bar themselves: Kung Fu Saloon has a variety of vintage arcade games and table games you can enjoy while celebrating with friends or just hanging out enjoying the great atmosphere.

Open to everyone - so come on down and join us for a well deserved SXSW 2012 chill out!

To guarantee your spot, make sure you also RSVP over on the official uberlife hangout page so you can keep up to date with fellow attendees ahead of the hangout and we'll post any updates there:

 

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View512
Friday March 9, 2012 6:00pm - 8:00pm @ Frost Bank Tower 17th Fl 401 Congress Ave
Join interactive agency Tocquigny for “View512”, a party 17 stories above the action. You won’t find a better view.

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A Celebration of American Startups
Friday March 9, 2012 7:00pm - 12:00am @ Austin Music Hall 208 Nueces St
Celebrate the current wave of US tech-related entrepreneurship and startups with Reid Hoffman, Steve Case, and other special guests.

7:00 PM

App Dev Hackathon
Friday March 9, 2012 7:00pm - 9:00am @ 208 Nueces 208 Nueces St., Austin, TX 78701

App Dev Hack @ SXSW is for developers working on mobile and HTML5 apps. Developers will learn new skills, build mobile apps, compete for prizes, meet people and find teammates for new or current projects. Not your traditional hack, AppDev Hackathon features hands on training classes on the latest technologies and trends that can help developers build better apps.

The AppDev Hackathon is free to SXSW badge holders. There is a $10 at the door charge for non-badge holders.

Schedule

7:00p Check-in
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8:00p Introduction, Rules, Prizes
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9:00p Hack begins
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10:00p Bootcamp begins
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12:00a Midnight Lunch!
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1:00a Hack Continues
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6:30a Presentations begin
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8:30a Winners Announced
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9:00a Hack Ends

 

7:00 PM

App Hackathon Presented by Zypr
Friday March 9, 2012 7:00pm - 9:00am @ Austin Music Hall 208 Nueces St
The official SXSW overnight hackathon for mobile and HTML5 developers to compete for great prizes. Food provided. RSVP at http://AppHackathon.com.

7:00 PM

Ignite Social Media Party
Friday March 9, 2012 7:00pm - 12:00am @ Molotov Lounge 719 W 6th St
Ignite Social Media Party

You are invited to the 3rd Annual Ignite Social Media Party!

Join Jim TobinJason FallsTim HaydenExpion and other gracious hosts to fire up the lights of Austin!

Each March, swarms of bright minds fly into Austin, landing in one corner of town on a Friday night.  This is the place to see and meet them all at once.

Tasty BBQ, drinks, a silly photo or two, and a surprise way we'll capture the moments shared at the party! 

Two floors, one big party - Kick back downstairs or boogie on the rooftop deck of Molotov

Get your swerve on at the 3rd Annual Ignite Social Media Party and bring your friends (no SXSW badge required).

 

This event made possible by these gracious partners: 

Ignite Social Media
Social Media Explorer
Expion
44Doors

 

7:00 PM

State of NOW (#140conf) Cocktail Party
Friday March 9, 2012 7:00pm - 9:00pm @ Lanai 422 Congress Ave Austin, TX

Catch up with the #140conf Community while you are at SXSW. Jeff Pulver is holding a Texas style cocktail party at Lanai. The lights will be up, the music low, the energy will be high, and you can enjoy interacting in a space just right for making connections and creating lasting relationships. You decide which state is bigger, the State of NOW or the State of Texas.

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8:00 PM

DJ Christian Baruto
Friday March 9, 2012 8:00pm - 2:00am @ Kingdom 103 E 5th St Ste B, Austin, TX 78701
DJ Christian Baruto

Startup Weekend, Zaarly and Twilio have teamed up to bring you the must attend party at SXSW this year! Stop by and have some drinks on us and dance into the night with DJ Christian Barbuto and DJ Remmington Steele behind the booth. Did we mention free drinks? This is where the whos who of the startup world will be at Friday night... and hey maybe even some celebrities (wink, wink). We hope to see you there!

Also, did we mention free drinks?

More info at http://kingdomaustin.com/

 **RSVP does not guarantee entrance. First come first serve. 

DJ Christian Barbuto, DJ Remmington Steele

8:00 PM

DJ Remmington Steele
Friday March 9, 2012 8:00pm - 2:00am @ Kingdom 103 E 5th St Ste B, Austin, TX 78701
DJ Remmington Steele

Startup Weekend, Zaarly and Twilio have teamed up to bring you the must attend party at SXSW this year! Stop by and have some drinks on us and dance into the night with DJ Christian Barbuto and DJ Remmington Steele behind the booth. Did we mention free drinks? This is where the whos who of the startup world will be at Friday night... and hey maybe even some celebrities (wink, wink). We hope to see you there!

Also, did we mention free drinks?

More info at http://kingdomaustin.com/

 **RSVP does not guarantee entrance. First come first serve. 

DJ Christian Barbuto, DJ Remmington Steele

8:00 PM

20x2
Friday March 9, 2012 8:00pm - 10:00pm @ Skinny's Ballroom 115 San Jacinto Blvd. Austin, TX 78701
A SXSW Interactive tradition! Amazing, poignant, moving, and funny 2-minute presentations by 20 of new media's most creative minds.

8:00 PM

OnStar Kickoff Party
Friday March 9, 2012 8:00pm - 11:00pm @ The Parish 214-C E 6th St
OnStar Kickoff Party

For the 5th consecutive year SXSW Interactive opens with your party…The OnStar Kick-off Party hosted by @TechSet   We will once again open SXSW Interactive on Friday night with an evening that brings together the new influencers (that's you) to celebrate everything we've done and everything we will do together. This is the only party that designed around you…literally. The venue (The Parish), the guest list, the people who meet you at the door, the entertainment, the ambiance, it's all curated to spark the experiences and memories that kick off SXSW Interactive for you and your social graph the only way we know how…by rocking it.

Join @OnStar for your chance pitch the latest idea to work with OnStar’s API. We will be showcasing the latest technology so you can get your hands-on experience first, including the Chevy at SxSW Mobile app. Download the app and see where Catch A Chevy vehicles are traveling and what’s hot at SxSW.

Find OnStar on TwitterGoogle+  and Facebook.

Sign up early as the event sells out every year. Let's make this year's TechSet the most #epic event ever. 

RSVPs are currently in Waitlist mode for non-VIP guests.

8:00 PM

Startup Weekend, Zaarly & Twilio Party
Friday March 9, 2012 8:00pm - 2:00am @ Kingdom 103 E 5th St Ste B, Austin, TX 78701

Startup Weekend, Zaarly and Twilio have teamed up to bring you the must attend party at SXSW this year! Stop by and have some drinks on us and dance into the night with DJ Christian Barbuto and DJ Remmington Steele behind the booth. Did we mention free drinks? This is where the whos who of the startup world will be at Friday night... and hey maybe even some celebrities (wink, wink). We hope to see you there!

Also, did we mention free drinks?

More info at http://kingdomaustin.com/

 **RSVP does not guarantee entrance. First come first serve. 

DJ Christian Barbuto, DJ Remmington Steele

8:00 PM

TechKaraoke (Blog World & New Media Expo)
Friday March 9, 2012 8:00pm - 2:00am @ The Stage on Sixth 508 E 6th Street, Austin, Texas 78701

We're back for our third straight year at SXSW, and we cannot wait to rock out with all of you!

Join the TechKaraoke team and our sponsors (TBA) as, this time, we begin SXSW Interactive with a real bang!  We're taking over The Stage on Sixth for an evening full of live band karaoke and classic DJ karaoke (in-between sets), as well as additional surprises from our sponsors!


8:00 PM

TechKaraoke SXSW
Friday March 9, 2012 8:00pm - 2:00am @ The Stage on Sixth 508 E 6th Street, Austin, Texas 78701
Join the TechKaraoke team and Twonky! We're taking over The Stage on Sixth Friday, March 9th for an evening full of live band karaoke and classic DJ karaoke!

8:00 PM

Techset Party
Friday March 9, 2012 8:00pm - 11:00pm @ The Parish 214 E Sixth St Austin, TX
For the 4th consecutive year SXSW Interactive opens with your party…that's right, The Techset will once again kick-off SXSW Interactive with an evening that brings together the new influencers (that's you) to celebrate everything we've done and everything we will do together.

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First Night Meetup (Uberlife)
Friday March 9, 2012 9:00pm - 2:00am @ Mulberry 360 Nueces St, Austin, TX 78701

Join us for the first night in SxSW where we can meet new attendees and talk about everyone's projects and plans for the festival.

To keep in touch during SXSW join the uberlife.com hangout at:http://uberlife.com/hangouts/first-night-in-sxsw & get the app.

RSVPs for this event are currently unavailable.

9:00 PM

Friday Night Party (North of 41)
Friday March 9, 2012 9:00pm - 11:30pm @ Old School Bar & Grill 401 E 6th St
Friday Night Party (North of 41)

North of 41 is an organization whose sole mission is to help entrepreneurs expand their contacts across country borders.  We bring technology from local to global!

9:00 PM

GuideHop Party
Friday March 9, 2012 9:00pm - 11:00pm @ Jackalope Bar 404 E 6th St, Austin, TX 78701

Join GuideHop crew and members in a tribute to our spiritual guide, the elusive jackalope. The conversation will lean towards fascinating, since GuideHop is a community of locals sharing the wild, unexpected elements of their hometowns.

We invite all SXSW Interactive party-hoppers (including those without badges) to enjoy free drinks at The Jackalope.

9:00 PM

Startups Taking Flight
Friday March 9, 2012 9:00pm - 2:00am @ Scoot Inn 1308 E. 4th St.
Startups Taking Flight

Savling, DwinDeal and 4Mads are proud to present “Startups Taking Flight” at SXSW. Come and meet the people behind some of the hottest new online startups. Have a drink and network with VC’S and Angels in the lounge while enjoying the sounds of local Fort Worth rockers, Green River Ordinance. Event will be held at Austin’s legendary Scoot Inn Saloon. Get ready to take flight. 

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Nightcap 2 (Edelman Digital)
Friday March 9, 2012 10:00pm - 2:00am @ The Dogwood 715 W. 6th St.

Kick off SXSW right with some of the brightest minds in the business and join us for the second annual Night Cap with Edelman Digital!

Your co-hosts for the evening are: Kevin King, Global Practice Chair for Edelman digital, David Armano, Executive Vice President, Global Innovation & Integration and Natasha Avery, Vice President US Director Digital Recruitment (look for the pink flower).  Join them along with a cast of "Edelmanites" as we kick off the first of many sleepless nights in Austin. 

Please join the party for a hosted bar at one of Austin’s most awesome venues, The Dogwood.http://www.thedogwoodaustin.com/

Follow tweets for this event at #nightcap

This event is currently sold out.

10:00 PM

SXSW Film Opening Party presented by WeVideo
Friday March 9, 2012 10:00pm - 2:00am @ Buffalo Billiards 201 E 6th St, Austin, TX 78701
Join us for the opening night celebration that kicks off the 2012 SXSW Film Festival. Enjoy drinks with old friends and have fun making new ones!

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TBA

#SXsingle Meet Up
Saturday March 10, 2012 TBA - TBA @ TBA 1120 South Lamar Blvd
#SXsingle, it's not just a hashtag, it's a lifestyle.

TBA

11 Reasons QR Codes Are Not Engaging Consumers
Little squares made up of various black and white boxes, you’ve seen them on bus shelters, inside of mass transit, or in magazines. You’ve probably wondered “what the hell is this?” That, my friend, is a 2D bar code. Often called a QR code, it’s the latest way marketing goof-balls are jumping on the “me too” bandwagon. If you see a QR code (and actually know what it is) you can download an app on your phone, take a picture of the code and voila! you get content.

TBA

?uestlove: Social Media for Minority Mindshare
This SXSW panel will explore strategies to leverage social media tools and platforms to increase access, brand and direct connection to consumers for minority emerging artists and will show-case best practices used by artists such as ?uestlove and platforms like Blazetrak.com.

TBA

A Carlin Home Companion
Through storytelling, classic video footage, and family memorabilia, Kelly Carlin, the only child of iconoclastic comedian George Carlin, chronicles over forty years of her life with her famous father. Kelly, host of Waking from the American Dream podcast, author, and well respected storyteller, reveals what it was like to be swept up into the life and career of her father from his early days as a straight comic through his transformation into a counter culture hero and social commentator to the very last days of his life. Join us for this funny, poignant and honest look at the man who not only redefined 20th century comedy, but inspired generations of comedy fans with such classic routines as Hippie Dippie Weatherman, Class Clown, The Seven Dirty Words, A Place for Your Stuff, and Modern Man.

TBA

A Creator's Guide to Transmedia Storytelling
Transmedia is definitely a buzzword these days, and forward-thinkers from Madison Avenue to Hollywood are trying to get up to speed about what it is and how to get in on the action. Andrea Phillips will talk about her book, "A Creator's Guide to Transmedia Storytelling," a practical manual on the art and craft oftelling a story over multiple media.This guide is rich in material forcreatives and producers in marketing, film, television, theater,publishing and beyond, who are interested in expanding their creativepractice -- and their business. 

TBA

Abundance: The Future Is Better Than You Think
Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed. But it is closing—fast. Diamandis will address how progress in artificial intelligence, robotics, infinite computing, ubiquitous broadband networks, digital manufacturing, nanomaterials, synthetic biology, and many other exponentially growing technologies will enable us to make greater gains in the next two decades than we have in the previous two hundred years. We will soon have the ability to meet and exceed the basic needs of every man, woman, and child on the planet. Abundance for all is within our grasp. Diamandis explores how four emerging forces—exponential technologies, the DIY innovator, the Technophilanthropist, and the Rising Billion—are conspiring to solve our biggest problems.

TBA

Afternoon Event: Registrants Lounge presented by MOFILM
Saturday March 10, 2012 TBA - TBA @ Registrant’s Lounge Brush Square Park
The Registrants Lounge presented by MOFILM, located on the corner of 4th and Neches right in front of the Austin Convention Center, is the meeting place for SXSW registrants to network and grab a drink.

TBA

Applied Improvisation: Preparing to Be Unprepared
Let's face it: life rarely happens exactly as planned. Unforeseen opportunities, setbacks, and other variables can (and often do) wreak havoc on even the best-laid plans. How do you adjust? Improvise! We'll extract the key principles of improvisational theory and learn how they apply to our everyday lives. Furthermore, we'll spend the majority of our time looking at some current examples of how improvisation is reshaping our professional landscape.

TBA

Beg, Borrow, Bribe: Startups in Emerging Markets
Startup culture is blossoming in emerging markets like, China, India and Africa. Entrepreneurs are even leaving Silicon Valley to launch startups in their native countries, and giving American businesses a run for their money. But what and who do you have to know to be successful? And how easy is it? Find out.

TBA

Best Practices for Supervising Millennials
This new group of workers, raised with technology and praise, brings a new set of expectations and demands. From leveraging interns and volunteers, to hiring younger workers, learning how to leaded and manage this generation effectively for increased productivity and retention is good business sense. Learn why this generation is unique, what research says about their workplace needs and what you can do to get the most out of their tenure in your organization.

TBA

Binary Bitches: Keeping Open Source Open to Women
Open source communities pride themselves on the premise of egalitarian communication where every voice is valued, heard and documented. Despite this noble goal, this panel discusses how women and their communication style might nevertheless result in their marginalization or deter them from participating in open source communities in the first place.
This dual presentation, moderated by a journalist, brings together two women with different perspectives and experiences working in open source communities. Together they will discuss how the marginalization of women in open source affects process and product outcomes, particularly with regard to design. We will also discuss strategies to improve participation in open source communities both from an industry and educational perspective. We look forward to starting a conversation about problems with, and solutions for, working in open source communities.
To make this dual conversation engaging and interactive, it will take questions from the crowd and ask for examples/testimonials from men and women about gendered communication in open source communities.
Have a comment, story or experience you would like to share with us before the panel? Email our moderator, Andrea Hickerson, andreahickerson21@gmail.com

TBA

Books Win the Attention Economy
The invention of the printing press transformed society by breaking up elite strangleholds on entertainment and information. But governments and corporations figured out how to tame the next wave of media—TV & radio. How can the Internet fulfill its true revolutionary promise and avoid being co-opted again by the economic and political establishment? By uniting with the book, the last medium to accomplish that. Average time spent per user on books is hours, lifetime revenue per author approaches one thousand dollars. But they're damn idiosyncratic and sampling them is hell, so current technology and business models favor lowest common denominators to maximize advertising revenue. By combining the Internet's capacity to power creation and consumption with the book's capacity to get deeper inside the human mind and identity than any other medium, the Internet can balance its dependence on corporate advertising with the economics of individual choice.

TBA

Bridge the Gap Between Casual vs. Hardcore Games
Saturday March 10, 2012 TBA - TBA @ Palmer (Room 4-5) 900 Barton Springs Rd., Austin, TX 78704
Today’s video game developers and publishers are faced with a shift in the industry around hardcore and casual games. It’s impossible these days to ignore casual games with companies like Zynga and Facebook. The question remains: how do you bridge the gap between the causal and hardcore audiences? And how do you choose what platform is best? Learn how developers are utilizing platforms such as PlayStation Vita, PlayStation 3 and the PlayStation Network to find a balance by creating both casual games with hardcore elements as well as hardcore games with social connectivities. PlayStation will also discuss why developers are turning to a platform like PlayStation Home to create more hardcore games, looking at the recent launch of Sodium 2: Project Velocity, for example. Hear from Sony Worldwide Studios VP, Scott Rohde, and PlayStation Home Director, Jack Buser, who will share insider knowledge around the shift that they are seeing and how PlayStation is able to adapt their approach to development.

TBA

Bringing Back the Love When Google Hates You
In a world where Google guards the gates of the Internet, the Panda update proved beyond reasonable doubt that every website is vulnerable to the search giant’s changes. While Google does a very good job, the vagaries of search algorithm updates result in decent sites losing a huge chunk of their traffic, leading to distractions of resources in trying to recoup their search traffic.

TBA

Build a Massive Peer Learning Community Online
Peer 2 Peer University is a volunteer-supported open learning community. Together with Mozilla we started the "School of Webcraft" - a place where web developers learn hackers' habits, build up portfolios, and receive badges for their accomplishments. We are currently developing similar programmes for social innovators, in-service teachers, and data scientists. The goal of P2PU is to enable anyone to learn just about anything - by connecting individuals with each other and with existing educational content on the web. We are fans of the idea of the university, but the traditional education system has become too expensive, too focused on one-size-fits-all solutions, and is growing out of touch with the needs of many learners, employers and society. It is time for a bit of disruptive innovation. P2PU started as a crazy idea a little over 2 years ago, and has grown into a registered non-profit organization with staff in three countries, users in over 100 countries, and partnerships with industry leaders and some of the leading traditional universities of the world. In this session, we would like to share our experiences and discuss what the open future of education will look like.

TBA

Catch Me If You Can: Frank Abagnale 10 Years Later
Frank Abagnale’s rare expertise began more than 40 years ago when he was known as one of the world's most famous confidence men. Between the ages of 16 and 21, he successfully posed as an airline pilot, an attorney, a college professor and a pediatrician, in addition to cashing $2.5 million in fraudulent checks in every state and 26 foreign countries. Apprehended by the French police when he was 21 years old, he served time in the French, Swedish and U. S. prison systems. After five years he was released on the condition that he would help the federal government, without remuneration, by teaching and assisting federal law enforcement agencies. Frank has now been associated with the FBI for over 35 years. More than 14,000 financial institutions, corporations and law enforcement agencies use his fraud prevention programs.

TBA

Co-Founder Startup Pitches
Interested in joining a startup? Or do you have a startup and are looking for a co-founder? Come watch short pitches from 20 different startups that are looking for co-founders and find the startup you want to join. Register to pitch at http://capitalfactory.com/sxsw

TBA

Communities of Transparency: Open Data in Action
Many cities and public agencies are opening up their data to promote accountability, empower citizens, and deliver better services. But just releasing data is not enough to achieve these desired outcomes. Most open government initiatives are supply-side efforts that release data that is too obscure, too complex, or too out of date to be valuable to citizens. This session explores three open data cases where we have seen success (public transit), failure (federal spending), and promise (open311). We show how co-production between policymakers, techies, and civic innovators is crucial to translating data into useful information for a targeted audience of local, yet diverse, users. In these communities of transparency, leadership, collaboration, local knowledge, feedback loops, and iterative design work together to forge the pathways for more meaningful transparency and participation in our communities.

TBA

Coolhunting and Coolfarming with Social Media
'Coolhunting' was conceived by the author/futurist William Gibson in his novel "Pattern Recognition." 'Cool hunting' is now an active research area at the MIT Center for Collective Intelligence. If past is any indication, 'coolfarming' can change everything. Jared Diamond (author of "Guns, Germs, and Steels") identified a single catalytic event where civilization increased productivity ten to hundred times - when humanity emerged from hunter gatherer society to agrarian society. Are we soon about to witness an evolution of the same magnitude in the field of innovation? This panel will share insights from the academic research of the mastermind himself, Peter Gloor. We will also hear from corporate leaders where the rubber meets the road, and shed some light on recent acquisitions and emerging opportunities. New head of products at MySpace, CMO of Badoo, and the founder of W4 will provide a balanced view on projecting trends and impact on advertising.

TBA

Copy Matters: Content Strategy for the Interface
When it comes to space-constrained interface content (from the web down to the smallest smartphone app), every word has to communicate something important and create value. The problem? Typical content strategy techniques are hard to apply to interface copy, which means language is often slapped together at the last minute by developers. How can we adapt content strategy tools and tactics to an interface context? This panel will explore workable strategies for creating content that persuades, assists and informs in a few words or less.

TBA

Crowd Sourced & Collaborative Story-Writing
User-generated content (UGC) has changed the face of the entertainment world forever. Nearly every form of media has enjoyed a "break-out" moment when consumer content began to present a serious alternative to professionally-developed content for market and mind share. Break-through companies like Flickr, CD Baby, YouTube and Zynga have led the charge for every form of media entertainment from photos to video to music to video games... all except books.

TBA

Crowdsourcing Cancer Support: A Love Story
Cancer care and support is changing dramatically as blogging, social media, facebook and mmo gaming become mass media. Trisha Creekmore, aka Tinkerhell, a mother, wife and digital denizen since 1995, has had breast cancer twice. The first diagnosis in 2004 was hard and lonely. The second diagnosis in 2010 was harder, but not lonely. Trisha and her husband David found the content on health Web sites unhelpful and online disease-specific support groups depressing. So they made up their own plan, harnessing the power of facebook, the mmo Warhammer and thousands of strangers to create Cancerpalooza. David blogged every week. His plan was to keep family and friends informed, but the blog and the community it created became much more than the sum of their parts, inspiring and bringing value to complete strangers, the entire mmorpg community and even rockstars like Mike Patton and Ozzy Osbourne. But not in an annoying social-media-positive-sharing way. More in a FML-WTF-LOL way. This Future of Health Track is sponsored by Aetna.

TBA

Crowdsourcing Science
This session will talk about computer games than enable game players across the world to help solve scientific problems. Adrien co-created EteRNA and Foldit, computer games where users design and fold real biomolecules and, as a result, help reveal better ways for drugs to target diseases. He has modeled complex phenomena from fluid dynamics to crowd motion to macromolecules. Adrien received an NSF CAREER Award, was included in the MIT Technology Review Top 35 Innovators Under 35, had his work featured in The New York Times, and has published in Nature. His work brings crowdsourcing, games and advanced simulation techniques together to advance key areas of engineering and medicine. http://poptech.org/popcasts/adrien_treuille_crowdsourcing_science

TBA

CSS for Grown Ups: Maturing Best Practices
In the early days of CSS the web industry cut its teeth on blogs and small personal sites. Much of the methodology still considered best-practise today originated from the experiences of developers working alone, often on a single small style sheet, with few of the constraints that come from working with large distributed teams on large continually changing web projects.

TBA

Data Visualization and the Future of Research
Data are the building blocks of information, fueling our algorithmic digital world. But with so much data being produced, how can we process it? Visualization techniques allow users to understand vast amounts of data that we can’t parse. Get up to speed on techniques of data visualization from scientific researchers and scholars working in informatics, computer science, and physics – and see how these tools can help you understand Twitter. And data analysis and visualization isn’t just for science. The digital humanities movement shows us that innovative data practices aren’t just for science anymore. See innovative digital humanities research in data mining and visualization that will have you thinking differently about literature and history. This panel focuses on developments in data visualization strategies but will also covers the basics of data, some major issues with data analysis and data visualization, and prominent theories of visualization.

TBA

Dear Google & Bing: Help Me Rank Better!
If you build it, they might not come, if you haven't thought about how search engines view your web site. Forget testing for Internet Explorer, Firefox, Chrome and Safari. Search engines are the common browser that everyone uses. The good news is that search engine optimization (SEO) doesn't mean terrible design or some type of black-magic trickery. Rather, there are good, sensible things that everyone should do that pleases both search engines and human visitors. In this session, representatives from Google and Bing provide this type of advice. They'll even get you up to speed on the impact that social media is playing on search results. Even better, it's all Q&A. Bring your top questions about how they rank sites and get answers directly from the source.

TBA

Decentralized Organizations: Do They Work?
Saturday March 10, 2012 TBA - TBA @ Courtyard Marriott (Brazos) 300 East 4th Street
As technology has increasingly created a number of self-organizing online or real communities, companies are also experimenting with cultural changes having a common thread of decentralization. For example, anonymous surveys, voting systems for both customers and internal employees, organic management, and peer-based recognition systems are becoming more commonly used. Firms like Burning Man, Second Life, and Zappos are exploring and using non-traditional techniques to structure their organization and develop their people. What are these alternative strategies and why are companies using them? What’s worked and what hasn’t? We’ll show you specific ways to start experimenting with decentralization at your company, with questions and discussion amongst a diverse group of experienced panelists.

TBA

Delivering Content Experiences Across Platforms
The new "Post PC" landscape is driving significant changes in the way content is being distributed and consumed. Online content experiences are diversifying across multiple platforms and increasingly being packaged into new forms. In this session, you will learn effective strategies to maximize engagement and conversion across touch Web and app experiences for your content.

TBA

Does Your Product Have a Plot?
What makes an experience—any experience—compelling? A well–told story transcends any particular medium and this presentation will focus on principles of narrative—such as plot, setting, and point–of–view—as they apply to designing digital products, websites, social media, and apps.

TBA

TBA

Engineering Serendipity to Instigate and Delight
The non-mobile web has always offered on-demand experiences for users to search for and discover new online content. But with the proliferation of mobile phones that report real-time signals like location, apps and services have a new ability to serendipitously deliver contextually-relevant value through push notifications. If you’re building a mobile service and have access to this data, can you use it with push notifications to do what you do better for your users, wherever they are? Our panelists have all built products and platforms that illuminate the social and informational opportunities hidden around us everyday. We’ve balanced privacy, timing, and proximity in order to nudge our users off their familiar paths and into discovering the people and world around them, and you can too -- for fun AND profit!

TBA

Enterprise Social Media: Five Emerging Trends
Social media has gone mainstream! But it's not everywhere yet. In this session, we'll focus on the five emerging trends on how enterprises are leveraging social media. Patterns have emerged among social businesses and we'll review how organizations are leveraging these new capabilities to deliver bottom-line results. Specifically, in this session we will look into the technologies that enable organizations to generate new ideas, accelerate innovation, increase customer satisfaction, increase productivity, and gain a competitive edge. This session is sponsored by IBM.

TBA

Entrepreneurs: International Teaming Opportunities
Entrepreneurs often look their own backyard for the right customers and business partnerships to launch their businesses- yet many times, the best opportunity for sales or collaboration are with business people in other countries. Kevin Koym, Founding Partner of Tech Ranch Austin, and Leonardo Maldonado, Founder of Region Fertil in Antofagasta, Chile, understand this well, for both have supported the teaming together of entrepreneurs in the US, Mexico, Chile, Argentina, Honduras, and Panama. Kevin and Leonardo will share their approach giving economic development focused community leaders and entrepreneurs a chance to build a framework for success to get ventures off the ground faster and take them further than they ever could on their own.

TBA

Erasing Lines Between Physical and Digital Worlds
Your mobile device can tap into an invisible highway, the lifeblood of the digital world, in exciting and wholly unexpected ways. It can show you where you are, let you digitally check in to your location, measure how fast and far you’ve run or analyze your car’s performance. Ogmento and PDP Mobile are working on two very different ways to erase these digital barriers. While Ogmento strives to overlay the digital world onto the real world by bringing real-world ties to locations and brands to a device, PDP is creating a physical connection to the digital world with unique hardware that joins people with their devices. Representatives from both companies will discuss the directions that digital life is taking and how you and your mobile device are going to draw closer together, whether you’re carrying your city in your pocket or monitoring your health in real time through an earclip. We’re not in the Matrix yet, but suddenly the idea doesn’t seem like sci-fi anymore.

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Exploring the Top Startup Accelerator Programs
It seems like just about every other day a new startup accelerator program is hatched. Is this a phenomenon or just a fade? This panel will explore the global startup accelerator explosion and share the latest quality rankings. The panel will consist of a well rounded group with representatives from the three top ranked U.S. accelerator programs as they look to share some of the secrets to their program success.

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Fantasy Sports: Where Does It Go from Here?
Fantasy sports began in the 1960s as a way for sports junkies to "interact" more with their favorite sports by selecting their own rosters and competing against like minded sports junkies. Until the mid-1990s, distribution of the game was limited to newspapers and magazines and league scoring was done by hand, thus limiting the number of participants. Improvements in technology, specifically the Internet, led to unprecedented growth and it also helped spawn the first real online "social networks", as fantasy players went online to talk smack with one other, trade players and review expert opinions. Today, every major media company and every professional sports league operates some type of fantasy league. There are cable programs and entire satellite TV packages dedicated to serving the fantasy audience--NFL Red Zone on Direct TV. Updates come to mobile devices and there are hundreds of iPhone, Android and Facebook fantasy sports apps and games. Given the continued growth of fantasy sports, where does it go from here?

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Feel Rich: Health is the New Wealth
Forty-time platinum, Multi-Grammy and Emmy Award winning producer and digital guru Quincy Jones III (QD3) has turned his attention to a new creative movement: the creation of a health and fitness culture born from the urban and hip-hop community's respect for music, movement and entertainment.Feel Rich is health on your terms, fitness in your own style, and food choices that make sense on the streets where you live. The company promotes health by showing how it will make your game better, Your concerts livelier, Your grades better, Your hustle stronger. In a short few months the company has grown into a powerful movement with community and artists support. The company's mission statement is: To make every hood in the world healthyThis panel will discuss and explore the cornerstone of this new culture, promoting fitness and healthy living as the way to take your life to the next level.

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Fighting for Your Users Without Becoming a Target
The Internet is a fantastic resource for sharing and storing ideas, information, and creative works. But users -- individuals and companies -- can't take advantage of that bounty without help from a network of large and small service providers, from social media services like Facebook to storage services such as DropBox and SpiderOak. Too often, these providers are cowed by legal threats into taking down perfectly legal material (like the Facebook page you use to network for your business) or revealing private information about their users. How can you earn your users' loyalty by doing better, and how can you help ensure that the services on which you rely do right by you and your customers? What legal risks do you need to watch out for, and how can you make them go away? A group of experienced lawyers and business owners will help you answer these questions from a legal and practical perspective.

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Find Your Startup Co-Founder (Group 1)
It's hard to find a co-founder for your startup. Tell us what you are looking for and we will play the matchmaker. In just an hour, you'll meet a dozen potential co-founders hand-picked for you. Please register ahead of time at http://capitalfactory.com/sxsw

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Find Your Startup Co-Founder (Group 2)
It's hard to find a co-founder for your startup. Tell us what you are looking for and we will play the matchmaker. In just an hour, you'll meet a dozen potential co-founders hand-picked for you. Please register ahead of time at http://capitalfactory.com/sxsw

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Fit Together: How Fitness Goes High-Tech + Social
Tools like Nike Plus and FitBit, apps like Lose It, Run Keeper, and Skimble, and communities like Daily Burn and Spark People are helping to change everyday workouts from a solitary to a social pursuit. The magic of these devices, tools, and communities enables people to track their fitness, undertake fitness programs, track and share their progress overtime, and learn from peers and professionals. This panel will look at where it’s all headed and what it means for everyday interactive experiences. Conversation will include the provocative question: can the Internet make you fit?

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FOMO: How Can Brands Tap into Fears of Missing Out
We’re in a FOMO state of mind, and it isn’t pretty. That’s Fear Of Missing Out, for those of you who’ve missed out on the acronym.

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Games 4 Change: Great Power, Great Responsibility
Saturday March 10, 2012 TBA - TBA @ Palmer (Room 4-5) 900 Barton Springs Rd., Austin, TX 78704
This talk will address the power of computer and video games as a mature entertainment medium and a largely untapped art form. It will make an impassioned case for using games for social impact and learning, with an overview of the latest trends and core challenges game developers and funders are facing.

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Get the Look: Use @Font-Face + CSS3 Like the Stars
A rounded sans-serif with a letterpress look? A chunky slab serif in three-dimensional perspective? Grungy, patterned, or even blurred text? These effects (and more) used to be the domain of print designers or gigantic, inflexible PNG images. But no more! Using CSS3 and @font-face, I’ll show you how to get these looks with live demonstrations and discussion.With growing support for @font-face and CSS3 in all of the mainstream browsers, advanced typographic and visual effects are now possible on the web. Even better, the text remains SEO friendly and easily editable and translatable as well.In this session, we’ll take a look at some well-known (and little-known) examples of great typographic and visual style from print and online. We’ll delve into the typographic origins of these looks to help us understand why they work, and we’ll explore exactly how you can use web standards to get the same look on your site.

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Higher Ed Tech Meet Up Presented Penn State University
Higher Ed attendance at SXSW continues to grow each year, and we're excited you're here. At this meet up sponsored by The Pennsylvania State University, edutech technologists from Penn State invite you to network, share ideas, swap stories, and hear what colleagues from across the academy are accomplishing in the Higher Ed tech space

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How Digital Maps Navigate the Human Condition
Digital is recasting the landscape of maps, a metamorphosis that’s not yet complete. It has rewritten the rules by which maps behave and what they can do. This makes it not just an inflection point in the map category but in the history of human experience. We’ll share the latest development in map technology and show how a collection of digital and non digital inputs – including past history, social media and even mood - when added to basic geographic wayfaring expands the boundaries of human possibility. It’s navigation that enriches the human condition like never before. You may never see a map the same way again.

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How Meaningful Design Can Save the World
The mission: To create a visually impactful, cutting edge online user experience that encourages people to take action for your cause. No sweat, right?For designers working in the non-profit sector, this is the challenge we face everyday. Organizations who don’t see the true cost of bad design, or those distracted by the low-hanging fruit of mere eye candy (i.e. “wasted pretty”) can make it even harder to achieve this ambitious goal. In this core conversation, we will share the secrets to designing award-winning visuals for your cause that both look amazing and propel an audience to engage. Through real life examples & some unorthodox client/boss management techniques, you’ll walk away with strategies to conceptualize, curate and create work that really can change the world.

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How to Become a Next-Generation Media Company
The old media company is dead. Fragmented audiences are consuming content across multiple devices from multiple sources. Barriers to entry have disappeared and options have exploded. The rise in use and complexity of the social web (social+mobile+realtime) plus proliferation of content (text + photo + video + apps) means audiences are demanding more information, at rapid speeds and in a variety of form factors (and usually for free). There is a need for a new and profitable publishing system that understands all these needs – that will produce and distribute the right content, at the right place, at the right time. How does a media company manage all of these important pieces? How does it optimize – and monetize – its various media properties? Ben will address all that, with practical information about audience predictive technologies, curation techniques, social media and mobile distribution channels – and how to use them all to keep your media company on the cutting edge.

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How to Break Through the Noise with Great Events
By now, every good marketer knows that bringing people together in the real world is a powerful tool for building a community around your company. Despite all our cool social platforms, from Google+ to Quora to Facebook, there is no substitution for getting together in good old physical reality.

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How to Get Consumers Addicted to Your Content
In the early days of owned and earned media (i.e., content) brands believed that communicating their messages via social and traditional media were the keys to success. And content is working; 61 percent of brands are doubling down on content this year. But advanced content strategists know that driving specific business objectives using content requires a wholesale shift to the user’s perspective - creating content that is entirely about theuser and the things they already care about. And for all the hand-wringing that goes on about creating the right content, 90 percent of brands investing in content lack a plan for optimizing the content and its distribution to reach targets, get them to “try” it and get them to come back to it on a regular basis.

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How to Read the World
Politically-active, technology-loving comedian Baratunde Thurston will spark a thought-provoking discussion about the role of technology, comedy and satire in transforming the world around us.

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How Women Present Themselves in the Digital Age
Women tend to pursue what has been called the 'iconic self,' a flawless version of ourselves that we project to the world: a woman with the right job, reputation, looks, home, family -- the list goes on. When it comes to creating that ideal image, technology has arguably raised the stakes even further. Now we have to construct a perfect self to present across many channels and platforms. Who should you be on Facebook, Twitter, LinkedIn, Google+? What parts of yourself should you expose, when do you draw the line, and what if you cross it? Is it even possible to be authentic online? On this panel we'll delve into the sometimes paralyzing performance anxiety technology produces, how we can mitigate it, and discuss thorny questions about what should and should not be revealed online. And, once you've solved that dilemma, how to know who you really are in the midst of all these iterations.

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Is That Your Final Offer? Mobile Dynamic Pricing
Dynamic pricing is back. In 1845, people walked into price-free stores, and the price was decided then and there. More recently, we’ve seen this with airline tickets, fluctuating in price based on demand. Now, with mobile advances, we’re seeing the beginnings of dynamic pricing at a local level. Businesses are becoming empowered to reward loyal customers (come here often?), bring in new customers at slow times (come get discounts on school nights!), and, most notably, innovate past chalkboard specials.

Mobile dynamic pricing barely set foot through the doors of local businesses until recently, but early signs are hinting at a transformative model for offline businesses. Today, consumers are enjoying grabbing instant deals and generating their own deals; at the same time, credit card companies and marketers are joining in to reward activity. If done right, mobile dynamic pricing will spark a new, dynamic customer-business relationship, plus an extreme price-tag makeover everywhere.

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Let's Talk Video for Social Change
With great images, powerful music and rich, authentic stories, videos can influence real change in our world. The question that businesses and organizations have to ask is, "Which stories resonate with our audience," and, "How do you produce these stories with ever-decreasing budgets and impossible deadlines?" Mark Horvath started InvisiblePeople.tv 3 years ago with $45, a laptop, a small camera and an iPhone. Today, InvisiblePeople.tv is an internationally-recognized movement that's helping save lives. Matt Warren has produced & directed more than 250 hours of award-winning content for TV, web & events. For more than 8 years, Matt has helped Skip1.org, DIRECTV, Public Storage and Universal Studios Hollywood tell their story. This session is an open forum in which we share our experiences, strengths, failures, and victories. It’s the perfect place to make new friends, develop strategies, and get answers to help tame this rapidly changing form of communication.

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LGBT Meet Up
Saturday March 10, 2012 TBA - TBA @ Palm Park (Meet Up Tent) 750 E. 3rd street
Get together with other LGBT professionals in the new media sphere for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement.

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Live the Game: A Lifestyle with a Gaming Sense
Saturday March 10, 2012 TBA - TBA @ Palmer (Room 1-2) 900 Barton Springs Rd., Austin, TX 78704
Peter Swearengen, Executive Producer at Stupid Fun Club, Inc., and Tish Shute, Reality Architect, Stupid Fun Club Inc, will explore the cross pollination of games with life.Peter and Tish will talk from the often competing perspectives of immersive transmedia gaming experiences and social engagement in life. They will discuss how the next generation of mobile local social games and lifestyle apps will create opportunities to experience new dimensions of life, and lifestyles with a gaming sense.

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Making the Real World Easier to Use
The term "social media" is quickly becoming obsolete. The social graph is moving from our computers into the real world, and soon everything we experience will be overlaid with the thoughts and feelings of our friends. Early adopters are already starting to experience this phenomenon. For instance, foursquare alerts you when you're near places that your friends like, and provides you with suggestions from your friends on what to experience at those places. Other companies are attempting to create this type of engagement with television shows ("10 of your friends are watching!") and music. In this session, Dennis Crowley, Co-founder and CEO of foursquare, will have a conversation about how mobile technology is accelerating the social graph's move into the offline world, and how services like foursquare are taking this kind of augmented real-world exploration mainstream.

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Mobile Games: The Secret Sauce Is Social
As the popularity of mobile games continues to experience rapid growth, social elements are emerging as the significant ingredient to successful games - and for good reason. They are the future of mobile gaming.With the proliferation of smartphones in America, it is the right time to usher in a next generation of mobile gaming that is social at its core. Eiji Araki, SVP of Product at GREE International, Japan's leading mobile social gaming platform with 5 years experience in making successful social games, will discuss user behavior and key game mechanisms that make games popular. Eiji will focus on the 3 essential parts of a game: user acquisition, engagement, and monetization in the context of both game design and social design. He will discuss the role of long and short term game cycles, the necessity for a social graph, the importance of fostering cooperation, competition, and communication, and platform requirements.

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Mobile Meet Up
Get together with other mobile experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.

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Monetizing Mommy
It’s no secret that the blogosphere sees mommy blogs as synonymous with spit up and sippy cups. As a result, most assume that the cash that does trickle in for mom bloggers surely must match their decidedly low profile topics.

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Multi y Mono: A Cultural Advertising Battle
With ethnic minorities now representing the largest and fastest growing segments of the consumer economy, the very definition of the general market is being challenged. Multi-cultural agency heads such as Translation’s Steve Stoute are eschewing their parent agencies (Mr. Stoute bought back a majority stake in his agency from Interpublic) in order to compete for a larger share of the marketing pie. In his book, The Tanning of America, Mr. Stoute lays out a compelling case for why he and many other multi-cultural agencies may be better suited to influence general market consumers than their largely mono-cultural counterparts.This panel explores the unprecedented opportunities for minority owned agencies and minority talent to move to the forefront of the advertising landscape. We'll hear from Mr. Stoute, key executives from PepsiCo and LatinWorks ad agency as they lay out their visions for advertising in the 21st Century and the defining role minority media makers are playing in it.

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Multiplayer Work: An Idea Whose Time Has Come?
The very essence of work is changing, as firms transform themselves from traditional hierarchies of product and customer to networks of relationships and capabilities, placing new burdens on accounting and valuation; vertical integration models of the past are being replaced by open platforms and ecosystem; transaction costs continue to be lowered, but across global supply chains; corporations now engage with their customers on the customer's terms, in social networks where hitherto static brands now emerge as dynamic conversations. And the new generation at work thinks, feels and acts differently: they choose who they want to work with and what they want to work on. As processes get replaced by patterns, as exceptions become the rule, there is a lot to be learnt from MMORPG in terms of priorities, motivation, teamwork and outcomes.

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Netflix and Twitter: What's Under the Hood
Web 2.0 entertainment companies like Netflix, Twitter and Facebook, seem to be able to address our every need. When we search for movies we love the Netflix system immediately spits a list out. If you're a new technology enthusiast you might be like many of us scratching our heads and saying to ourselves - how'd they do that?

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Not Your Mommy's Blog: The Evolution of Dad Blogs
Mommybloggers have become a major force in electronic social media and are making an impact on traditional media, as television and print journalism cross over into the blogosphere. But what about dads? Over the past few years we're seen an increase in men writing online about their experiences as fathers. Dadbloggers are writing about a number of issues that men have traditionally shied away from discussing: work-life balance, the challenges and rewards of raising children, and how being a father affects men both physically and emotionally. With the attention given to mommybloggers by media and brands, can we expect dad bloggers to grow and have the same clout? Does the dadblogging community exist, and does it represent an accurate cross-section of American fathers? Will brands and publishers flock to dadbloggers as they have to mommybloggers? We'll explore the opportunities and challenges dads face as they look to push dadblogging into the public consciousness.

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Organization Design Is for Lovers
Conceived as a user’s manual for DIY organizational design, this talk explores good practices for structuring an organization for creativity and impact, and motivating smart and creative people.The importance of building an exceptional team is sometimes minimized by creative business owners. It is a “secondary task” unrelated, at least superficially, to the work we deliver to clients, often triggered under duress by an event: a huge new client project to ramp up for, a round of VC funding, the opening of a new office, the exodus of a few great employees, or market events that force a restructuring. For this reason building an organization often takes on an urgent tone and is executed with haste or fear. ‘Organization Design is for Lovers’ is about adding people with confidence and implementing the right organizational structure to push your ideas forward.

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Paper or Plastic? Social Media Can Restore Earth
Effective storytelling is at the center of all transformation strategies. As society continues to access and rely upon the web for social, economic and environmental information and activity it becomes clear that the need to manage rapid growth and innovation in a transparent manner is essential. Learn how effective social media techniques are being utilized in the Great Lakes region to create authentic change in the manufacturing and professional services sector. From a complete rewriting of the norms and behaviors of the interior design industry to the development of an online marketplace that mimics honeybee behavior, Michael Dungan presents the case for social media as an agent of change. A behind the scenes look at a world changing technology that efficiently converts waste polymers to energy and the role social media plays in its commercialization will be presented as part of this informative and inspiring presentation.

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Physical Architecture Meets Interaction Design
Physical architecture is about how environments interact with people. Interaction design is about the mind moving through abstract spaces. Somehow the two must intersect.

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Priming Audiences for a Truly Social Olympic Games
The Olympic Games in London promises to be the first truly social Olympic Games in history. Significant digital and social advancements now allow consumers to personally engage with thousands of U.S. Olympic Team athletes and events, enhancing their experience even beyond traditional media coverage and inspiring them to have a greater vested interest in the games. All industry players, including sponsors, have shifted resources to develop programming and content that fuels this transition. In addition to ongoing event broadcast virtually around the clock, we now see the rise of continuous real-time coverage from analysts, check in opportunities at real life events and at home and direct updates from the competing U.S. Olympic Team athletes themselves. This panel pays particular attention to the impact of digital innovation on the Olympic Games and how convergence technology is shaping audience’s connection to Team USA and events.

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Read/Write Library: Mapping a City Through Media
Read/Write Library is a replicable project that uses local media to examine a region’s creative, political and intellectual interdependencies, creating a visible network of primary sources. We hope to make it available as an open source technical and theoretical template for other cities, borrowing models from library science, urban planning and social networks. Non-professional content receives more respect than in any previous era. By developing contextual and social features within a catalog, we can direct this sentiment at media that wasn’t valued in the cultural climate of its day. Using relative tags and non-hierarchical subject and keyword combinations helps hyperlocal or alternative perspectives compete in search engines alongside dominant historical records and fill in massive blindspots, and each entry is mapped and treated as a social object where users can share stories of the forgotten, marginalized or even still-active communities connected to these publications.

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Reporters & Evangelists: Politics of Online News
How much does ideology matter for online journalists and news sites? People talk about a fractured web of ideological bubbles where liberals go to Daily Kos and conservatives to The Daily Caller. But do more traditional media outlets use ideology as a way to make their brands stand out online? Does taking an ideological position on the Web damage a reporter's credibility? Is selling your ideology a good way to make a living on the internet?This panel assembles an all-star cast of reporters from the BBC, The Guardian, Politico, and even Ohmynews.com in Korea to debate that question. Between them they have written for some of the top online news sites on three continents and have appeared on ABC, CBS, CNN, CNBC, MSNBC, and FOX. Representing a range of political attitudes and journalistic creeds, the panel will seek to answer: What is the role of ideological journalism in online news? This Future of Journalism Track is sponsored by The Knight Foundation.

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Responsible Design and the Ethics of Influence
We can't excuse ourselves from responsibility for the things we create simply because we work as part of a team, or because we have bosses and clients telling us what to do. Behind every web page, process, and product are the hands and minds of the designers who planned them. We study users, create scenarios, and develop workflows. We set the mood and fine tune the tone. We design, analyze, and optimize. This is all done to provoke actions from people who have no idea the extent to which each button-press has been planned for. As our influential methods reach further into the disciplines of psychology and behavioral science, we must ask ourselves exactly where the ethical boundary lies between persuasion and manipulation.

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Rethinking Gaming Addiction in Psychotherapy
Ninety-seven percent of all adolescents in the US play video games, & more than half of the adults in this country play video games regardless of their race or income. The military has discovered that video games decrease symptoms of PTSD in veterans, & with the advent of the iPhone, mobile technology is making social media more prevalent than ever. Despite these numbers, psychotherapists & other healthcare providers are reluctant & uncertain how or when to integrate technology into their work. When gaming or technology is mentioned at all, it is only as an addiction or liability, never as a powerful innovation. This is in part due to an age-old mistrust & disdain of technology which has its roots in issues of class & psychology. But despite this, psychotherapy has passed the point where learning about technology is negotiable. This workshop aims to critique the idea of gaming as addiction & further, discuss how understanding and using video games may improve therapeutic outcomes.

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Rise of the Indie Web
10 years ago nearly everyone at SXSW Interactive was known by their own personal site or blog.What happened?Over time we shifted our creative energies to the emergent "social web", sharecropped our content like so many serfs across Flickr/Twitter/Facebook, and watched while our work was framed with ads (or placed inside them!), sold like so much cattle, or often shut down with permalinks and conversations lost forever: Geocities, Etherpad, Pownce, Vox and others. Never forget.We've had enough and we're taking it back. Our content, our data, our online identities. We're rebuilding the Indie Web, this time with conduits to social silos so we can control our creative destinies without abandoning our friends.Join SXSW veteran Tantek as he leads a discussion on a variety of different approaches and learn how you too can get started and join the new Indie Web.

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Screw the Job Market: Young + Passionate ≠ Broke
Yes, you are an expert. Yes, you can make money doing your own thing. No, you don’t have to work for the next hot start-up or within the confines of Corporate America to do it. Michelle Ward of When I Grow Up and Molly Mahar of Stratejoy are young, profitable, and passion-fueled full-time entrepreneurs. In this core conversation, we'll all be talking about how we can do we love without living in our parent's basement. Yup - it *is* possible to create a passionate business that actually pays the bills. The job market can suck it. Not to be missed by beginner solopreneurs, recent grads, the laid off (and appreciative!), side hustlers, and those who are currently employed but looking to break free of the golden handcuffs. Come ready to share your wins, struggles and stories in this interactive conversation!

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Securing the Cloud: What's Your Cloud Entry Point?
The move to cloud computing is still froth with questions about the confidentiality, integrity and availability of data moved to the cloud. These questions, and their answers, differ depending on the cloud entry point chosen by the end-user. Potential cloud entry points include Infrastructure-as-a-Service, Platform-as-a-Service, or Software-as-a-Service (IaaS, PaaS, or SaaS) cloud computing solutions. This presentation will review the current state of affairs around cloud computing security, and delve into security considerations end-users should make for each of the differing cloud solution entry points. This session is part of the Big Data Track is sponsored by Gemalto.

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Sex Nets: Pickup Artists vs. Feminists
Are sex-positive feminism and pickup artistry inherently opposed? Are they possibly dependent on each other? In recent years, the popularity of the pickup artist movement has placed the subject in popular cultural locations such as MTV and Oprah. The internet is ever birthing new discussions on all sides of the debate, and the realities of social media and geolocation technologies makes finding and building niche communities easier than ever. Are these methods helping average guys score, or is it an avenue to breed sexual predators? For or against, people from many backgrounds are weighing in on a discussion that is rooted in the most basic mediums of the web. Join a panel of men and women ranging from seasoned pick-up artists, to outspoken feminist bloggers, to those who straddle the line. No longer talking at each other, these experts in their fields will debate with each other the realities of the new sex rules, and what these rules mean in the context of a mediated life.

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Social + Location + Mobile = The Perfect Beer
How can the Foursquare-ification of our world change the way we get access to our favorite products to explore and discover new ones? What can brands learn about highly engaged users in niche markets, like beer enthusiasts, who use social networks and check-in services? This panel will focus on:Conversion/ROI: How can businesses in beer and other niche markets tap into the passion of consumers to find successful paths to conversionData: The importance of meaningful (semantic) data vs unstructured (not meaningful) data and how this information plays an important yet unique role for consumers, brands and vendors in a niche market like the beer industryDecisions: How key data points can drive critical business decisions in niche markets like the beer industryUser Behavior: What we (marketers, product developers, businesses) can learn from highly engaged users in a niche market with these specific interests.

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Social Media and Politics Meet Up
Get together with other social media and politics experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a social media and politics expert for your campaign.

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Social Media Cures Cancer and Speaks for Survivor
In 1997, the Lance Armstrong Foundation was created by the cancer survivor and champion cyclist to serve people affected by cancer. Now known publicly by its powerful brand – LIVESTRONG – the organization is a leader in the global movement on behalf of 28 million people around the world living with cancer.

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Surviving the Night: An International ARG Tell All
Saturday March 10, 2012 TBA - TBA @ Palmer (Room 1-2) 900 Barton Springs Rd., Austin, TX 78704
Each Summer, thousands of people of all ages and interests participate in local variations of the alternate reality game known as "Journey to the End of the Night", a free, non-sponsored, community-supported race through the streets of major metropolitan cities. The rules are simple but the outcome is anything but: Players travel between checkpoints as fast as they can while avoiding being caught by chasers. Those who survive are rewarded while those who are caught become chasers themselves. Based on the successes of SFZero's model of collaborative gaming, Journey to the End of the Night has grown into an international cultural phenomenon and continues to fascinate new players year after year.

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SXSW ScreenBurn Game Developer Mixer Presented by Intel
Join Intel for our Saturday afternoon mixer to relax, grab a bite, and get to know your fellow ScreenBurn attendee!

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Teaching Technology Meet Up
Get together with teachers and academics who focus on technology skills and concepts for an hour of brainstorming, idea-building, networking, friend-making and career-enhancement. Teachers, university professors, students and other professionals interested in the ways technology is being integrated into curriculum and research should attend.

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The Basketball Jones Live Podcast
Today, The Basketball Jones is a daily NBA podcast, award-winning blog, and television show. Five years ago, it was a money-losing passion project recorded in a kitchen. The story of what happened in between is partly about five friends figuring out how to get paid for a show they loved doing. But it's also about how that show grew up with a league that exploited social media and digital content more than any other sport in North America. Many lessons can be learned from the peculiar rise of The Basketball Jones and the NBA's approach to the new media. Exactly what those lessons are? Come by and hear us talk it out. We want to be as surprised as you are.

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The Curators and the Curated
At the heart of our conversation: the relationship between publishers of original content and the web’s most influential curators. Seems simple, right? Content creators get eyeballs and curators get work to share. But with some curators dwarfing publications in size and influence, and with some publishers investing heavily in curation projects of their own, that relationship is getting a little complicated. We’ll get our hands dirty and break down just how important curators and publishers are to each other, how money plays into things and how attribution has become a lost art. Other fun stuff you’ll learn: what makes a curator influential, how content-creators can be curator friendly (and vice versa), and the evolving distinction between curation and aggregation. This Future of Journalism Track is sponsored by The Knight Foundation.

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The Dark Side of Social Networks: Malware & Fraud
The popularity of Twitter and Facebook make them attractive targets for attackers. The viral features and open APIs make it an efficient medium for attackers. In this talk, we discuss the scale and history of malicious activity on Twitter and Facebook. Based on a comprehensive research study, we demonstrate how attackers respond rapidly to the large increases of users driven by celebrity attention. We highlight popular attack techniques across trending topics, URL shorteners, fake accounts, photo tagging, and fake apps. We show how malware has been designed to steal social network credentials and use them to carry out automated attacks. In order to safeguard the future and usefulness of these platforms, the community and industry must combat these threats and control this malicious activity. We explore ways to safeguard individual users and brands. We also suggest approaches that social network providers should take to improve the security of their networks. This session is part of the Big Data Track is sponsored by Gemalto.

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The Lean Startup
YO STARTUPS – STOP WASTING YOUR TIME (AND FUNDING)! Hosted By Eric Ries (The Lean Startup) and Dave McClure (500 Startups), this 1-day track teaches pivotal metrics and actionable frameworks for building better, faster, and smarter companies. Learn to be agile, iterate quickly, and improve rapidly. Featuring leading startups and companies like Etsy, Fab.com, HubSpot, & more. This session is sponsored by The Lean Start Up.

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The Local Backbone of the SoLoMo Revolution
This is not a panel about SoLoMo metrics or the panacea Brands are looking for. This panel will show you how two community leaders are organizing their neighborhoods to leverage the latest Social and Mobile marketing strategies.

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The Public Is Present: Exhibition Subsites at MoMA
MoMA.org is home to a growing archive of exhibition subsites, each custom-designed for special exhibitions at the Museum of Modern Art. As diverse as the exhibitions they represent, they are one of the most compelling aspects of the Museum's online presence.

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The Secret Lives of Links
Links are the molecular bonds of our web sites, holding all the pages together. They are the essence of a web site.  Yet, what do we really know about them? If you create great links, your users easily find everything they need on your site. If you do a poor job, your users will find your site impossible or frustrating. We never discuss what truly makes a good link good. Until now. Jared will show you the latest thinking behind the art and science of making great links. Join him for this entertaining and amusing look at the secret lives of our site's links.

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The Secrets and Surprises of DIY Promotion
How can you use DIY strategies to get the media to give your book, blog, or startup attention? What pitfalls can you run into along the way?

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The Social Organization
Not all organizational challenges or objectives are best handled by social communities of employees, advocates, fans, etc. Gartner explains how to determine when a community can get the job done better, when it won’t and the risks of misapplying social communities for a brand's reputation, business objectives and relationships with key audiences. This session will highlight the experiences of organizations across a number of industries to illustrate the power of communities and related best practices and mishaps.

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The View from Inside Rainn Wilson's Brainstem
The brainchild of actor Rainn Wilson (Dwight from NBC's The Office), SoulPancake is a movement to "Chew on Life's Big Questions" and tackle art, philosophy, creativity, and spirituality across multiple platforms. SoulPancake offers thought-provoking content and creative engagement opportunities to help people explore what it means to be human. Now, with more than 1 million page views a month, SoulPancake's website has crossed over into multiple platforms, from print to television to video and "real world" interactions. Wilson will offer the audience a thoughtful, funny look at how art and creativity can be explored in all forms of media. He'll share some of the challenges of building an online community; developing creative content; and the interactivity and social networking that fuels it all. Please note: Rainn will not be serving pancakes, but he does encourage the audience to bring and enjoy their own stacks of flapjacks.

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The Visual Interface Is Now Your Brand
Like it or not, the digital world has changed at a wicked pace and more and more interactions between companies and customers now happen via an interface. Careful consideration of the software's design is of paramount importance to any company wishing to grow their customer base or loyalty. At the center of this change sits the user experience, which has become a huge influence in how customers perceive a company's brand. Traditional marketing principles and practices aren’t effective in software. So how do you create an experience that is usable, desirable, and still stands out? Myers, an interface and brand specialist in design, marketing, and development for 16 years, will highlight the differences of software from other forms of media, you’ll gain insight for creating a truly unique experience that guides executives and teams, and can influence your company’s culture. You’ll learn new techniques such as defining the ideal experience, exploring first impressions with visual language studies, and designing signature interactions. These techniques build a memorable experience that’s hard for your competitors to mimic and your customers will fall in love with.

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The Wars of Tech
It's easy to get caught up with the horse races of Facebook versus Google or Microsoft versus Apple or record labels versus the Internet. But in nearly 30 years of covering technology I find that the major conflicts are those of philosophy, politics and power. You could almost view the past few decades as a spectacular cycle of fantasy novels with the Hacker Spirit as the protagonist and amazing supporting characters including Steve Jobs, Richard Stallman, Bill Gates, Larry Page, Stephen Wolfram, Whitfield Diffie, Jeff Bezos, and Mark Zuckerberg (all of whom I've spent considerable time interviewing.) And as our lives are more intertwined with the giant digital shift, these conflicts are ever more vital. Here's an attempt to deconstruct a revolution--and point to what's ahead.

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The White House on the Road
With the commoditizaion of digital technologies for engagement, organizations are beginning to see the opportunity to go one step further by bridging the gap between the virtual and the physical worlds. Hear how a group inside the White House has launched a digitally-powered program to enable live engagement with Latin-America citizens throughout the US. A key component of the program is a multi-city event series where the White House will send officials to meet, engage, and work with local leaders on a wide range of projects. Featuring key White House staff leading this initiative, “THE WHITE HOUSE – ON THE ROAD” explores what could be the next frontier for interactive – “an intelligent return to the physical world.”

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Think Global, Blog Local: The Regional Tech Blog
While TechCrunch, GigaOM, ReadWriteWeb and other major tech blogs inform tech enthusiasts of the more exciting and press-savvy startups, tech blogs such as Silicon Florist, Silicon Prairie News, TECHdotMN and Technically Philly are dedicated to continual coverage of both the loud and quiet startups in their area. This panel will look at the importance of regional tech blogs, how they got their start, revenue models and methods of gathering story leads as well as case studies of startups they've discovered that have gone on to capture national and international press.

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Tracking Trends to Make Great Content
There's an adage in journalism that three of anything makes a trend. But, you and your two pals 'liking' something doesn't make it the next big thing. Internet trends are surprising, whimsical, and fast. The best trending indices are targeted and personal, distilling what you'll like from what's popular.

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Tweeting Osama’s Death: From Citizen to Journalist
Within hours of learning that Osama bin Laden had been killed in Pakistan, Twitter users realized that a man had unknowingly live-tweeted the raid. Sohaib Athar (@reallyvirtual) showed what happens when ordinary people, by chance, find themselves in the middle of newsworthy events: They act like journalists, sharing information, asking questions, and working with others to figure out what happened. The speed with which his tweets traveled the world show how Twitter can turbocharge simple acts of citizen journalism by spreading them to new audiences. Steve Myers, managing editor of the Poynter Institute’s website, will describe how Athar’s tweets illustrate citizen journalism practices and how U.S. journalists learned of them so quickly. Athar, in his first trip to the U.S. since bin Laden’s killing, will describe what happened, what it was like to be in the middle of an international media scrum, and how the incident has affected his views of the media and changed his use of Twitter.

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Viral Is a Dirty Word: Strategic Video Success
“Viral.” No word in the interactive marketing lexicon derails strategic thinking quite as effectively. Everyone wants their video to go viral, but the fantasy of millions of people discovering a video for free (without media, PR and search strategies) leads to disappointment and disillusion. Few videos ever go viral, and fewer actually need to. Good interactive video strategies don’t just rely upon massive numbers of views. From VSEO (video search engine optimization) to interactive engagement, video offers opportunities that go far beyond the limitations of viral TV2.0 strategies. Engagement and meaningful KPI’s increase the value of video to global companies as well as neighborhood cake shops – regardless of any viral impact. Learn how to optimize your video strategy to pull the levers that matter most.

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Welcome to the Chaos: The Distributed Workplace
Saturday March 10, 2012 TBA - TBA @ Courtyard Marriott (Brazos) 300 East 4th Street
The benefits of working in a distributed work environment are many. No overhead for office real estate, no employee commutes, flexible work hours, the ability to hire talent where it resides. But what are the pain points? Can working in a distributed workplace be done successfully? Workplaces often provide camaraderie; how do you get that when you’re working in isolation? How do you measure productivity when you can’t see what employees are working on? How do you ensure your employer recognizes your contributions? Since our start in August 2005, Automattic, best known for its work on WordPress.com, has employed people from all over the world. We don’t have formal offices; instead we choose to hire the most talented people to work from where they’re already located. What lessons have we learned? What should be avoided?

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What Content Strategists Can Learn from the Movies
Whether it’s Bridget Jones in pursuit of Mark Darcy or Luke Skywalker on a quest to discover himself while overcoming evil, film protagonists are on a journey inspired by the promise of adventure and reward. Real people are on a similar quest to solve problems--including the prospective customers you hope to attract with your content marketing strategy. By applying principles of film narrative you can shape the online journey of your buyers, helping them bond with fellow travelers and overcome obstacles along the way. To do that, you must look beyond the spreadsheets, diagrams and content management systems that are the tricks of your trade and think like a storyteller: Who are the heroes--and the villains? What conflicts and challenges do they face? What is their quest and what is the reward? Learn how to use film narrative to unite your team and client around a storyline, map the buyer’s journey, and align the right content to the right person in the right way and at the right time.

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When Biomechanics Attack: Hard New Sports Lessons
Where people used to just run, now they are now denigrated as heel-strikers or running around barefoot. Serious bikers use algorithms, and hours, to figure out silly things like how high to adjust their seats. The more we learn about human performance, the more geeky stuff like this seems to matter. But the more geeky stuff like this seems to matter, the more sports seem like work. A conversation about how lessons from the biomechanics lab can be best applied to playing sports in 2012.

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When Goliath Tries to Steal Your Lunch Money
It happens in every industry. A neighborhood produce market gets threatened by the new Whole Foods in town. Apple enters a market that a handful of startups were already disrupting. But, no matter how dire the situation may look, small companies can and should have a very clear edge on their Goliath competitors.

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When IT Says No: How to Create Fast Feature Flow
Saturday March 10, 2012 TBA - TBA @ Courtyard Marriott (Brazos) 300 East 4th Street
Few things frustrate designers and the business more than when we know what needs to be built, but it still takes quarters or years for features to be deployed into production. And then during deployment, massive chaos and disruption is created for the customer… and the business.

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Why & How to Use Storytelling in Your Work
Human beings have always told stories. We seem hard-wired to understand and interpret the world around us through narrative structures. As designers, content strategists, and dozens of other of other roles, many of us consciously incorporate narrative into our work. However, we often employ storytelling only instinctively, without a good understanding of the power of story or how best to harness it. This presentation will explore the science and scholarship on narrative from fields like literature, psychology, and neuroscience. You will learn how stories are structured and why they work. (For added fun, speaker Randy Hoyt may even share one of his favorite stories from mythology and folklore.) You will leave with techniques, tools, and resources to start using storytelling in your work immediately.

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Why Cleanweb Will Beat Cleantech
Most people think new technologies like solar and biofuels are the answer to crises in climate, energy, and food.What if the most leveraged way to solve these problems was infotech? This is the provocative idea of the "Cleanweb," which is the application of information technology to resource constraints. I have been involved in cleantech as an investor since 2002 (Nanosolar, Solazyme, Zeachem) and was an internet pioneer starting in 1994 (America Online, Brightmail, Linkedin, Zynga).I will explain how companies like AirBnB, Zipcar, Mosaic and others are already improving efficiency and reducing the need for fossil fuels, water, food, land, and other resources. I'll explore the scale required to impact climate and oil security and why traditional cleantech hasn't solve these problems yet. I will also identify new opportunities to create major new cleanweb companies and opportunities for corporations to leverage cleanweb for their products and services.

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Why Doesn't Congress Grok The Internet?
As January's SOPA showdown proved, intellectual property and digital fair-use questions no longer amount to a molehill on Capitol Hill. But if that episode revealed that Hollywood needs to reboot its understanding of IP politics, the run-up to it also exposed a frightening degree of ignorance in Congress about the Internet and the digital economy in general--in some cases, members all but bragged about not being familiar with the architecture of the online world.

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Why Is Anyone Dumb Enough to Try to Make an MMO?
Saturday March 10, 2012 TBA - TBA @ Palmer (Room 1-2) 900 Barton Springs Rd., Austin, TX 78704
MMOs have always been about deep experiences and gameplay that extends over weeks, months and even years. They are the beloved realm of many a hardcore gamer, but even the all-time biggest successes in the genre have never broken out of a perceived gamer niche status.

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Why Small Is the New Big and Big Is the New Small
Economic angst has taught us one thing: Size doesn’t matter. The over-riding lesson we are learning worldwide is that a business that gets ahead of the curve is a smart one, not necessarily a big one. The rapid development and adoption of information communication technologies (ICT) over the last ten years is driving this change. As consequence, businesses are leveraging these new web, mobile and social technologies to interact with customers and prospects in a whole new way. A role reversal between SMB and Large Enterprise is taking place: SMB is becoming more ubiquitous and quantitative while Enterprise is becoming more personalized and qualitative. This session explores the causes, corrections, and outcomes of the changing dynamics within the marketplace that now allow SMB and Large Enterprise companies to compete for the same customers. Attendees will experience these dynamics first-hand in an #eggcellent real-time market simulation.

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Winning the Story Wars
Everyone in marketing is shouting “TELL STORIES!” in perfect unison from their various feeds. But what is a good story? And how can you make yours great? In 60 idea-packed minutes, viral storyteller Jonah Sachs (Story of Stuff, The Meatrix) will break down what he's learned over a decade telling stories that have amused, enlightened and engaged millions worldwide.

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X of Y: How to Ensure Your Startup Is Defensible
Entrepreneurs often pitch their ideas as “the X of Y”. Match.com for farmers… Foursquare for parking lots… Gilt Groupe for grandparents. It is both efficient and lucrative to take what already works and extend it to a new niche, a new country or a new context. Innovation through localization or specialization has launched many successful businesses.

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Your Blog Is Not Your Business
For 18 months, I *poured* myself into my blog Man Vs. Debt. I had thousands of subscribers, a passionate community, dozens of comments on my posts, and recognition from many other people I looked up to. But I was lacking terribly in one area - the *business* side of things.

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Your Customers on Video Are Your Biggest Asset
Before any new customer buys your product, they need to trust your brand, and nothing can build credibility better than the testimonials of your biggest fans. But how to best capture and harness your fans’ passion and energy for maximum ROI and impact? Testimonials have graduated: customer and fan-contributed videos offer an entirely new level of authenticity that simply cannot be achieved by the written word. See how Anheuser-Busch teamed up with VideoGenie to launch a creative video campaign during the Super Bowl to drive engagement and connect with new customers and loyal fans. The talk will delve into strategy and execution, including examples of hard data around conversions, site engagement and other direct ROI metrics. It will also touch upon how brands can utilize powerful, user-generated video content to take word-of-mouth marketing to the next level.

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Your Marketing Sucks: Why You Need to Think Local
Every consumer is local. They live in a community. They’re engaging and interacting in their favorite places, online and offline. And much of today’s marketing misses the mark when it comes to connecting with local consumers online. In this session, we’ll share practical strategies about how any business - from start-ups to local businesses to national brands, agencies, and franchises - can think local in their online marketing and connect the dots between their digital strategies and their physical presence.

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Austin City Limits Concert & Networking presented by Aetna
Aetna is proud to be part of SXSW Interactive. Come by our free Austin City Limits concert and networking event. For preferred admission RSVP at http://aetnasxswevent.eventbrite.com/

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Chevy Tweet House
#ChevyTweethouse=Panels and parties celebrating the Social Web and the people creating/evangelizing technologies that define the future. RSVP required.

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Foodspotting Street Food Fest
Saturday March 10, 2012 TBA - TBA @ 2nd and Congress Lot 211 Congress Ave
Join us for the SXSW Street Food Fest, hosted by Foodspotting and CHOW.com. Good food, RVIP Lounge karaoke and more!

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Foundit! Scavenger Hunt
Saturday March 10, 2012 TBA - TBA @ Austin Convention Center 500 E Cesar Chavez St
Follow @FoundItToday. Watch for clues with the #FoundItSXSW hashtag. Win prizes! It's simple...learn more at www.foundit.net.

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Ireland@SXSW2012
Saturday March 10, 2012 TBA - TBA @ Fado Irish Pub 214 W. 4th St.
Join in celebrating Ireland’s most innovative web, gaming, film, digital media companies at our reception and visit booth 1307.

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Knight Foundation Media Innovation Fair
Saturday March 10, 2012 TBA - TBA @ East Tent, Brush Square Park Neches and 5th St.
Knight Foundation is having a Media Innovation Fair, followed by music courtesy of WFMU.

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PearHaven Launch Happy Hour
Saturday March 10, 2012 TBA - TBA @ The Madison 307-A W 5th St
See what PearHaven is all about with FREE drinks, music and giveaways.

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Razorfish Happy Hour
Saturday March 10, 2012 TBA - TBA @ Roial 120 W 5th St
Kick off SXSW with Razorfish. Your SXSW Badge or a Razorfish business card gets you in. We are hiring, bring your card!

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Skirts at South By
Saturday March 10, 2012 TBA - TBA @ Moonshine Grill 303 Red River St
Join Sharp Skirts and Turner for happy hour enjoyment and networking.

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SXSW Pre-Party with Evite
Saturday March 10, 2012 TBA - TBA @ Lanai 422 Congress Ave Austin, TX
Join us at Evite’s legendary Pre-Party before the SXSW Opening Party! Meet SXSWers and enjoy endless cocktails, apps and a taco bar. Giveaways throughout the night!

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Tech Cocktail's #Startuplife Celebration presented by .CO
Saturday March 10, 2012 TBA - TBA @ The Stage on Sixth 508 E 6th Street, Austin, Texas 78701
TechCocktail.com is kicking off the SXSW Startup Village with its mixer-style event that gives startups a space to exhibit in a fun expo style. Cocktails will be served! We welcome entrepreneurs, startups, investors and all tech enthusiasts with a SXSW badge.

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Texas Hospitality for Marketers Sponsored by Eloqua
Saturday March 10, 2012 TBA - TBA @ Club de Ville 900 Red River St.
Howdy Marketers! You’re invited to a Happy Hour to kick off SXSW Interactive. Dust off your boots and join us for live music, plenty of beer and Texas-sized fun. NOTE: RSVP is required in order to attend.

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Texas MBA ignites SXSW Startup Village
Saturday March 10, 2012 TBA - TBA @ Vince Young Steakhouse 301 San Jacinto Blvd, Austin, TX
Meet faculty, students, and alumni from The McCombs School of Business Texas MBA Program involved in the entrepreneurial community.

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The Cloud Lounge sponsored by HP
Saturday March 10, 2012 TBA - TBA @ The Belmont 305 West 6th Street, Austin, TX, 78701
The Cloud Lounge sponsored by HP invites you to come by The Belmont for drinks, networking and live music from local talent you know and love. Follow us @hpcloud to find out how to get your wristband!

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The Interactive Opening Party presented by frog design and Microsoft
Saturday March 10, 2012 TBA - TBA @ Palmer 900 Barton Springs Rd., Austin, TX 78704
The legendary interactive social experiment continues. This year frog will join with the Microsoft Coding4Fun group to create yet another playful look at technology. Take the short walk or the shorter shuttles leaving from the Convention Center to the Palmer Events Center to see what these creative minds make!

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University of Michigan Alumni reception hosted by the UM School of Information
Saturday March 10, 2012 TBA - TBA @ Lambert's 401 W 2nd St, Austin, TX 78701
All University of Michigan alumni at SXSW, munch and mash with the U-M School of Information. RSVP sxsw.rsvp@umich.edu. Go Blue!

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Waggener Edstrom Party
Saturday March 10, 2012 TBA - TBA @ Malverde 400 B W. Seventh St Austin, TX
Check-ins benefitting the Make-A-Wish Foundation with live music by Quiet Company.

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All Day Event - Filmmakers Lounge Presented by the North Carolina Film Office
Saturday March 10, 2012 9:00am - 6:00pm @ Austin Convention Center (Room 17B) 500 E Cesar Chavez St.
Located conveniently in the Austin Convention Center, the Filmmakers Lounge is the perfect place for SXSW's filmmakers to relax, enjoy complimentary hospitality and massages in a comfortable atmosphere.

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Morning Event: Java Monster Mornings
Saturday March 10, 2012 9:00am - 11:00am @ Registrant’s Lounge Neches and E 4th, Austin, TX 78701
Come and enjoy free Java Monster drinks and complimentary breakfast from Monster Energy at the Registrants Lounge presented by MOFILM!

9:00 AM

Alcatel-Lucent’s Trend Lounge
Saturday March 10, 2012 9:00am - 6:00pm @ Hilton Austin Downtown (406) 500 E 4th St, Austin, TX 78701
Alcatel-Lucent is rolling out the red carpet again and playing host at the sassy “ultra-lounge.” Devs, techies, entrepreneurs and VCs are invited to relax, recharge, drink & grub with ALU’s NG Connect team and partners. Fight the flashes on the step and repeat, cameo appearances from tech & celeb stars, and the juiciest SXSW gossip live. VentureBeat will host live interviews while TechZulu brings the hollyweird, live streaming all current events.

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All Day Event-Gemalto Mobile IDEA/NEXT Lounge
Saturday March 10, 2012 9:00am - 6:00pm @ Hilton Austin Downtown (602) 500 E 4th St, Austin, TX 78701
The Gemalto Mobile IDEA/NEXT Lounge is the hub to learn, engage and share in discussions around all aspects of mobility – from the mobile phone to the cloud – and the digital security solutions they necessitate at SXSW. You will find analysts, vendors, entrepreneurs and government officials discussing what’s next in mobile payment, mobile identity, mobile/cloud security solutions and emerging mobile technologies. At the Gemalto Mobile IDEA/NEXT lounge, you (and your devices) can recharge in a fun, fully-connected, forward-thinking atmosphere.

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All Day Event-IBM Future of Social Lounge
How Socially Forward is your Business? Want to find out? Stop by the IBM Future of Social Lounge during SXSW Interactive for a social assessment, see where Social Business is headed, listen in on live Conversations with Industry Innovators, recharge and refresh between sessions. Learn how IBM and their Business Partners are helping startups, developers and business leaders transform the future of business and get an invitation to our party.

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All Day Event-Samsung Blogger Lounge hosted by Techset
5th Year Anniversary Celebration! For the last four years, the Blogger Lounge at SXSW has served as a central hub for celebrating friendship, innovation and collaboration. We are proud to announce that TechSet is once again partnering with Samsung to host the SXSW Blogger Lounge in 2012.

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All Day Event-The Americans Elect Lounge
Pick a President, Not a Party! Americans can directly nominate a presidential ticket through our online convention in June. The nominee will be on the ballot in all 50 states. Visit the Americans Elect lounge, touch the technology, enjoy the Austin experience, and claim your place in the political process.

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All Day Event-The Beacon Lounge
The Beacon: Lounge With a Conscience returns as THE spot for cause-focused people to hang out with the best & brightest non-profit Geekerati. The WiFi will be speedy, the noms & drinks plentiful, the couches comfy and the do-gooding vibe pure awesome.

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All Day Event-The Circus Mashimus
Once again, the fun-filled big top circus that is the Mashery Lounge will be back at SXSW 2012 in March. With great furnishings and flowing refreshments, the Circus Mashimus is a great place to talk API shop with Mashery folks or simply relax while catching up on email

9:00 AM

All Day Event-The Lift presents: Latin America Innovation
Saturday March 10, 2012 9:00am - 6:00pm @ West Tent, Brush Square Park 409 E. 5th St.
The Lift invites you to discover Latin America as a source of technological development and possible investments for the years to come. With a selection of some of the best projects generated in Latin America, this lounge hosts Latin American start-ups, socially-innovative projects, a showcase of amazing artists working with technology and other creative outputs from Latin America’s prime creative industries. You know the flavour, come and get to know innovation from Chile and Argentina to Mexico.

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Morning Event: Java Monster Mornings
Saturday March 10, 2012 9:00am - 11:00am @ Registrant’s Lounge Brush Square Park
Come and enjoy free Java Monster drinks and complimentary breakfast from Monster Energy at the Registrants Lounge presented by MOFILM!

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The iTriage "Power-Up" Lounge
Need to recharge? iPhone or Tablet going dead? Feet hurting? Come relax in the iTriage Power-Up Lounge. Plug in your electronics at the charge stations and grab a healthy snack to refuel! And while you're recharging on the comfy couches, learn about the #1 downloaded healthcare app that allows you to take charge of your health!

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Beauty Bar X
Saturday March 10, 2012 9:00am - 3:00pm @ Beauty Bar 617 E. Seventh St. Austin, TX
Beauty Bar X

Ladies only! (You are allowed one male guest.)

A few SXSW alums walked around Austin last year looking for a place where women could hang out, be pampered (we needed a manicure!) and gather, but couldn't find it. So we decided to make it happen this year. We rented a space, gathered partner sponsors and decided to make it happen.

Please note the hours that the event runs. Your ticket allows you a pass to the entire 3 days (come and go as you please, but the manicures/massages/consultations are first-come, first-served).

RSVP via the link below.

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The Good Capitalist Lounge (#SocEnt)
Saturday March 10, 2012 9:00am - 5:00pm @ St David's Historic Sanctuary 301 E 8th St Austin, TX 78701
The Good Capitalist Lounge (#SocEnt)

Can capitalism really be used as a force for positive social change in the world? We think so!

 It's time we reclaim this concept from all the negative, oppressive and corrupt actions that have tarnished the reputation of a powerful economic tool!  Come meet the entrepreneurs who have proven that capitalism can be a tool to empower citizens and create sustainable and prosperous economies that work for both people and place.  

We are thrilled to have you join us for the third annual Good Capitalist Party (GCP) in Austin, Texas! This year we are bigger and better than ever with more partners, more attendees, and more good capitalists.  What started as a party in 2010 has grown into a three-day lounge experience that connects thousands of Good Capitalists from around the globe. Join us at the Good Capitalist Party Lounge located at St. David's church (only TWO blocks from the convention center!).


We have gathered some of the field’s leading organizations share the lessons and help spread the word that you can do well by doing good. You can have engaging conversations the seasoned pros of social enterprise as well as the up and comers.


The GCP lounge will feature various interactive activities, classes, fireside conversations, demos, structured networking happy hours and a few other surprises.  Meet social entrepreneurs and like-minded leaders who made a positive impact in the community while making a profit. 


GCP convenes Thought Leaders, Social Entrepreneurs, Slackvists, #SocEnt Tweeters, Social Investors & VCs, Artists, Design Thinkers, Techies, and Linchpins who want to do well while doing good.  So whether you need help to get your social venture launched or you would like to learn how to contribute your skills and experience to social enterprises, GCP is the place to be.


Come catalyze positive impact at the Good Capitalist Party Lounge with the support of amazonian tea, fair trade, locally roasted gourmet coffee and food while connecting with others.  You don’t need a SXSW badge, this party is open to the public.

 

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A Penny Press for the Digital Age
Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol ABCD) 701 E 11th St, Austin, TX 78701
In the 19th century, the “penny press” revolutionized journalism by covering news that appealed to the broadest possible public. Today, as media organizations struggle to monetize online coverage and chase tech trends, they have all but abandoned less-than-affluent readers — and with them, the commitment to public service journalism. According to Pew, fewer than half of Americans who make under $75K a year go online for news. This panel will reconsider the digital divide in terms of information as well as technology. We’ll explore how low-income and working-class people – the majority of Americans – can be included in the future of online news. We'll discuss new models for participatory, data-driven local journalism. We’re not trying to save newspapers or kill them off. Our aim is to help bring journalism back to those who punch a clock. This Future of Journalism Track is sponsored by The Knight Foundation.

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All Day Event - Startup America at SXSW
Saturday March 10, 2012 9:30am - 6:00pm @ Hilton Austin Downtown (Salon E) 500 E 4th St, Austin, TX 78701
Dedicated to helping young companies grow, the Startup America Partnership is providing a place to meet, collaborate and mingle with iconic entrepreneurs, VCs and other startups this year in the Startup Village. Unique programming elements, meeting spaces, refreshments of the caffeinated and/or adult variety, and daily giveaways will make the Startup America space a can’t-miss for startups.

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Android ≠ Android: Lessons Creating a JS Framework
Saturday March 10, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon K) 500 E 4th St, Austin, TX 78701
JavaScript is indispensable for even moderate mobile web apps as only scripts enable user interaction and integrate on device capabilities like location, camera, onboard storage or database. But while the SDKs for Google™ Android™ or Apple™ iOS™ look like a single definition with the ability to adjust to different devices – reality is not that simple. The increasing importance of JavaScript adds a whole new layer of complexity to the yet excessive fragmentation in the mobile space.
In this presentation Netbiscuits shows its experiences with developing high end – and still multi device – mobile web apps providing rich user experience. We constantly enhance our cloud software service to enable rich user experience for mobile web apps cross-platform. Many of our lessons learned during the research for our rich mobile UX framework will be shared in this session.
Based on (code) examples attendees will get to learn about the power and limits of a framework, the pitfalls in architecture and design and the challenges of testing and QA in mobile. Furthermore, you will receive clear guidelines for deciding server- or client-side, which to use when.

9:30 AM

Big Ol' Babies: Why Baby Boomers=Public Media FAIL
Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Creekside I & II) 701 E 11th St, Austin, TX 78701
Public Media, or at least the public media funding model, has been cited as the future of the journalism industry. As Public Media continues to face funding challenges, there is an ongoing face-off between digital natives working towards innovation and baby boomers working to stay buoyant during uncertain times. The two groups seem to constantly disagree about what public media should be doing at this moment in time. Are the decisions made by the older generation too safe? Conversely, where are baby boomers' decisions risky but misguided? Legacy staff need to regard their younger colleagues as valuable resources necessary for the survival and success of public media moving forward. What themes of conflict are emerging between the two generations across organizations? This panel identifies the top 10 key challenges contributing to the stagnancy of public media and explores what actions we would take to ensure public media's future if we were in charge.

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Can Privacy Bootcamp Firm Up Your Bottom Line?
Saturday March 10, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon FG) 500 E 4th St, Austin, TX 78701
From Apple to Zynga, privacy and security have dominated the headlines this year. Legislators, regulators, investors, the press, and the public are all tuning into these issues.

9:30 AM

Can You Tweet That? Social Media and the Law
A resident tweets about a moldy apartment; the apartment company sues her for libel. An employee is fired because of a photo on Facebook. A monkey takes a self portrait on a digital camera accidently left in the forest by a photographer. Who owns the copyright – the monkey or the photographer? A month after the court verdict, there are more than 40 Facebook pages entitled F*ck Casey Anthony.

9:30 AM

Creating The Code: A BBC Transmedia Documentary
The Code is a BBC documentary about Professor Marcus du Sautoy's search of a mysterious code that governs our world through numbers, shapes and patterns. It's also a next-generation transmedia treasure hunt aimed at all ages and abilities that takes place online through games, puzzles, Facebook and Twitter, in the real world, and in Lost-style clues hidden within the TV show itself.

9:30 AM

Datatainment: Soccer Sexes-Up Spreadsheets
Saturday March 10, 2012 9:30am - 10:30am @ Driskill Hotel (Maximilian) 604 Brazos Street, Austin, TX 78701
We've had data visualisation. We've had data journalism. But there's a missing layer that sport has ignored. Only the most passionate of fanatical sporting statisticians can get joy from the data that accompanies the world's most popular sport. There must be a better way of telling the stories behind the stats. Soccer has as much data as any other sport and with an estimated 3.5 billion fans, it has more audience than anyone else. But entertaining that audience, rather than simply informing them, is where the challenge lies. Richard Ayers, the digital innovator at Manchester City FC, one of the world's top soccer clubs, will reveal where the club is going and explore the best examples in the game. He'll look at the pace of change in Soccer's stats as the top club's strive to engage a wider demographic and will assess parallels in F1 Grand Prix, the differences with North American sports and the impact of second-screen experiences.

9:30 AM

Designing a Successful Distance Education Program
What creates a successful and rewarding interactive elearning or distance education program? By exploring case studies, this panel examines several distinct approaches in answering this question based on the specific needs and demands of the students involved. Educators and students from non-profit institutions as diverse as an art and design college, a seminary, and other established universities discuss their experiences and success in designing distance and distributive learning programs based on their student learning objectives.

9:30 AM

Designing Experiences for Women
Women have become the digital mainstream. In the US market, women make up just under half of the online population, but they spend 58 percent of e-commerce dollars. Women are online gamers, shoppers, bloggers, and social media consumers. And yet, we still don’t know how to design for them.

9:30 AM

Digital Vertigo
On the Internet, sharing is a trap. Today's digital cult of the social - which encourages us all to share our ideas, our habits, our friends, even our possessions on the Internet - is an assault on the individual liberty of 21st century men and women. This talk - which draws off Keen's upcoming May 2012 book, "Digital Vertigo"(st Martin's Press) - exposes the illusions and delusions of social media ideologues and reveals the dangers of collective identity and behavior in our social media age. Just as Andrew Keen exposed the idiocy of the Web 2.0 revolution with his 2007 hit "Cult of the Amateur", this talk will reveal the idiocy of our Web 3.0 social revolution.

9:30 AM

Entertain or Fail: Brands As the New Publishers
Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol View North) 701 E 11th St, Austin, TX 78701
Brands today have more consumers at their fingertips than any TV show or magazine could ever offer thanks to an abundance of multi-connected digital platforms. But entertaining those consumers on multiple platforms is a role that brands have never had to play before. The opportunities are turning brands into this generations publishers. This is the next evolution in content creation -- when brands fully take on the role of publisher and entertainer. And the brands that do this successfully will win.

Playing the role of publisher and content creator means moving beyond old-school push-message advertising. It means creating engaging content that invites the consumer in to make the experience their own, and it means allowing the consumer to be the copywriter in some cases. It also means that brands must constantly evaluate if their content is fresh, engaging, provoking and causing a reaction in their audience. It means that brands must entertain … or fail.

9:30 AM

Envisioning a Better World Together at SXSW 2013
Saturday March 10, 2012 9:30am - 10:30am @ AT&T Conference Hotel (Salon C) 1900 University Ave, Austin, TX 78705
Scheduled to take place in Austin in March 2013, the SXSW Visioning Assembly will be a collective dialogue with a large sample of SXSWi participants Based on the Agora Process, developed by the Icelandic startup and political grassroots communities and used successfully in two National Assemblies, the Visioning Assembly combines elements of crowdsourcing and brainstorming on a large face-to-face scale with realtime collective feedback. Previous participants have characterized an event as one of the most beautiful, empowering, and fun events they have ever experienced.

9:30 AM

Freefalling: Taking Your Startup to 100% Cloud
Saturday March 10, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon A) 500 E 4th St, Austin, TX 78701
Startups love the cloud. It's lean, it's agile, it's cost-effective for startups. As cloud services proliferate, it has become possible to run your web and mobile applications using 100% cloud services. This has an added benefit over using the cloud for part of your infrastructure. There are no servers to configure and no operations team to maintain the servers. There are only the code and the customers. This is the art of freefalling, where all you need to grow your application from an idea to a successful business is a laptop. This session will cover the process of moving to a pure cloud infrastructure, the advantages, and the pitfalls as well as how to avoid them.

9:30 AM

Group Deals Are Killing Your Small Business
Saturday March 10, 2012 9:30am - 10:30am @ Hilton Garden Inn (Rio Grande) 500 North IH 35, Austin, TX 78701
Everyone wants a good deal, but offering your company’s products through burgeoning deals platforms such as Groupon, Dealmap and others can erode your margins when not used strategically. Whether you sell shoes, yogurt or iPads, this panel will discuss how small businesses can uniquely and effectively tap into group deals, as a key piece of a smart overall marketing strategy, without harming their product's street cred or company's bottom line.

9:30 AM

Guerilla Marketing @ Your Library
Getting Tech Savvy in rural Texas – a few of the students will join me as we present how we turned a closed, defunct, dirty library into the happening spot on campus - now including a gaming club, open mic night, library club, blogs, podcasts and more. In just three years, we've quadrupled usage numbers, encouraged all-community relations, appeared on the local news and radio, and engaged more students with technology than ever before – all at almost a tenth of the budget of the lowest performing schools in Texas (less than $2/student/book verses $16+).
Specific grants, donors, community buy-in (Laura Bush Library Foundation, DonorsChoose.org, Project Hope, Fine Arts Department, Austin Lyric Opera) have pulled together and the students are more experienced, tech-savvy and ready to work for chances to go places and get things.
We will showcase how we did it, what we used, and provide specific ideas about student use of tech at the rural level – and how to increase it.

9:30 AM

Help Wanted: Hunting High & Low for Digital Talent
Saturday March 10, 2012 9:30am - 10:30am @ Courtyard Marriott (Brazos) 300 East 4th Street
Everyone is looking for digital talent these days, from established tech firms, startups, advertising agencies to the biggest corporations. The ever-broadening makeup of the attendees of SXSW is a huge indicator of this. There’s a bigger crossover of technology and marketing than ever before. In many ways, we are all looking for the same talent. And it’s not just developers. We look for highly conceptual people who can come up with amazing ideas and inventions. As a result, creative technologists, digital strategists, designers and writers are in high demand. In this panel, recruiters from a variety of firms will discuss who they look for and how they find that talent. How can we improve our pipeline and process? Where are there new places to look? How can the talent make themselves easy to find? Are schools keeping up with the demand? This panel will be for companies and jobseekers alike, a look behind the curtain of how the matchmaking of employer and employee happens.

9:30 AM

How to Be Yourself When Everyone Else Is Faking It
Saturday March 10, 2012 9:30am - 10:30am @ Omni Downtown (Longhorn) 700 San Jacinto Blvd, Austin, TX 78701
"Just be yourself" is great advice -- but it's time to drop that "just," because there's nothing simple about it. Our social existence is rooted in our humanity, but increasingly mediated by machines. On one hand, we try to heed the injunction to be authentic by Being Ourselves online, even as Facebook is attempting to standardize online interaction via our "real" identities; on the other, we're more conscious than ever of the way social media invite us to present our real selves as performances. When a hoax like the Amina Araf "Gay Girl in Damascus" blog is exposed, we feel betrayed. But any identity system that makes life harder for the next would-be Amina Araf to fool us might also serve the interests of repressive governments and invasive marketers. We want it all: authenticity and trusted identity, privacy and the option of anonymity. Can we have it?

9:30 AM

I Used Data Analytics to Game Online Dating
Saturday March 10, 2012 9:30am - 10:30am @ Driskill Hotel (Driskill Ballroom) 604 Brazos Street, Austin, TX 78701
I was tired of terrible first dates. When I decided to try online dating, I wasn’t going to let my profile mugshot and a few lines about me decide my fate. Instead, I did what any enterprising young woman in my position would do: I gamed the system! I created a series of male user profiles, registered a bunch of accounts and logged in as men. For weeks, I studied all the women using that service and collected data on the ones who seemed most popular.

9:30 AM

Influence: It's in Your Genes
More and more marketers are looking to tap into data to determine a value on a person. Tools like Klout, PeerIndex, and Kred are developing their businesses around your influence. We think there is a crucial data set they all are missing. We will take a look at how genotyping, and DNA sequencing can tell more about predisposition to influence. How will this data hold the key for the future of marketing, advertising, and lowering the cost of health care in the the near future?

9:30 AM

Integrating Brands into Social Television
In 2011, social television hit the mainstream with networks across the board embracing social media in a big way, launching a myriad of products ranging from Facebook brand pages and Twitter handles to second screen experiences on mobile devices to drive buzz around on-air programming and connect with fans. Networks also started experimenting with different creative ways to bring advertisers into the social mix. In 2012 this trend will not only continue, but grow exponentially with networks bringing advertisers deeper into socially blended experiences with linear programming. During this panel, different networks will discuss not only how social buzz is translating into ratings success, but how brands are also reaping the benefits from engaged audiences across the different social platforms through integrated advertising campaigns. The panel will also look at how social media buzz has replaced the old system of courting television and film critics and the ways networks are now courting millenials who are critics in their own right with active digital thumbprint.

9:30 AM

Mind Reading: Seeing Needs Users Don’t Articulate
When your product is facing serious competition, knowing what unmet need still exists is crucial to planning your next move. But in surveys you find that everyone is reasonably satisfied with all of the key features in your competitor’s products and they do not perceive that their experience could be better than it currently is. So how do you identify opportunities that seem not to exist? In this session, using Bing’s insight development practices as a case study, we will discuss techniques for gaining deep understanding of and empathy with customer’s pain to spur product innovations. We will share insights that we’ve identified that point to broad cultural shifts in how people think about knowledge that impact what is perceived as trustworthy and what is complete information required to make important decisions. We will share both how we were able to identify these needs and specifically what these needs are in an effort to encourage thinking about how better meet them. This session is sponsored by Bing.

9:30 AM

More Smart, Less Stupid: PR for Better Business
Saturday March 10, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Room 415A) 500 E 4th St, Austin, TX 78701
Panelists use “ripped-from-the-headlines” business cases to spur debate on the essential truths of corporate reputation and brand management. This session is sponsored by the Council of PR Firms.

9:30 AM

Online Therapy... Naked?
Professionals have been offering psychotherapy online since 1995. While the earlier services focused on offering therapy through email, this has changed in recent years. With the popularity of video conferencing, it was inevitable that someone would invent a form of therapy called "naked therapy."

9:30 AM

Rhapsody to Year 0: Music & Publishing Go Digital
With book sales going digital much faster than music sales did, why is the publishing industry growing, and not imploding? How threatened are publishers & labels as content creators start developing audiences directly through iTunes and Kindles? What does this mean for independent writers & musicians? And do our deranged copyright laws benefit anyone but profiteering lawyers?Rob Reid’s talk will compare the online challenges faced by publishing vs. music. Rob founded Listen.com, which created Rhapsody – the first digital music service fully licensed by every major label. Rhapsody remains one of the largest online music services, and is owned by MTV and RealNetworks. Now an author, Rob’s in the thick of another industry’s digital transformation.Rob’s book Year Zero (published by Random House this July) addresses some of these issues. In it, aliens seek to erase the ruinous fines on their vast collections of pirated American music by destroying the Earth. Parts of it are made up.

9:30 AM

Skirts at South By
Saturday March 10, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon D) 500 E 4th St, Austin, TX 78701
Reverse Pitch – organizations focused on women in business pitch their services to a panel of entrepreneurs.

9:30 AM

Social Media in Colombia: An Agent for Change
The role of social media has been instrumental in the more recent political and economic development of Colombia, especially overcoming a devastating period of civil strife and violence. What inspired people to protest against violence? Colombia’s former Minister of Telecommunications will discuss how social media empowered people to join the war against drug trafficking and defeat the FARC, the guerillas of the revolutionary armed forces of Colombia. We discuss their own experience growing up in a drug-funded violent country known as “narcoterrorism”, which affected every level of society and became the greatest threat to social stability starting in the late 1980s. This caused them and many others to leave the country in search of freedom. The speakers will share their insight about how social media will continue to help decrease poverty levels and increase literacy in marginalized areas in Colombia, thus improving the well-being of people and promoting socio-economic equity.

9:30 AM

SXSW Yoga
SXSW Interactive has offered a morning yoga session for several years now—it is a “come as you are” session meant to accommodate mixed levels of experience with minimal need for special equipment or previous experience. There is enough interest now to consider: a larger space. The first day of classes has become quite crowded, which discourages repeat attendance; an additional time slot. This could be another way to manage the overflow, or give us the opportunity to have separate beginner/intermediate practices; and/or yoga therapy or a more general “wellness” space. Attendees could drop by and get more individualized attention based on their needs.

9:30 AM

Tech Superwomen: Mentors and Mentees, FTW
From the New York Times to Glamour Magazine, a universal question continues to percolate - why are women underrepresented in the tech industry? Explore the role mentorship plays in building a stronger and more inclusive community, while expanding opportunities for women to ascend to leadership roles. Panel discussion will examine the impact of women mentoring women, the positive results of enriching this community and the importance of empowering such partnerships. This panel will also look at the role men can and should play to open more doors for women in the industry. Engage, contribute and participate as a mentor or mentee! Help build a stronger, more inclusive tech community.

9:30 AM

TechStars Live!
Saturday March 10, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon H) 500 E 4th St, Austin, TX 78701
TechStars, is an elite startup accelerator in the world, and by the numbers, it is harder to get in to than any Ivy League school. One of the hurdles in the TechStars guantlet is the live interview. Come and watch the TechStars team conduct live interviews with actual finalist companies. TechStars will work to identify and push hard on the core issues and then will have a candid discussion with the audience about that company. It will be like being an insider to the selection process within TechStars, and we think it will be very educational for all early stage entrepreneurs and investors. This session has been sponsored by Mircrosoft.

9:30 AM

The Lean Startup
Saturday March 10, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon C) 500 E 4th St, Austin, TX 78701
YO STARTUPS – STOP WASTING YOUR TIME (AND FUNDING)! Hosted By Eric Ries (The Lean Startup) and Dave McClure (500 Startups), this 1-day track teaches pivotal metrics and actionable frameworks for building better, faster, and smarter companies. Learn to be agile, iterate quickly, and improve rapidly. Featuring leading startups and companies like Etsy, HubSpot, & more. This session is sponsored by The Lean Start Up.

9:30 AM

The Present of Print: Paper's Persistence
Saturday March 10, 2012 9:30am - 10:30am @ Driskill Hotel (Citadel) 604 Brazos Street, Austin, TX 78701
It's common to call the printing press revolutionary. But the printing press did not eliminate handwriting. To this day, we have Moleskine notebooks, Post-It Notes, hipster PDAs. Similarly, the digital revolution will not kill print. We still buy books online and mark them up with pencils and highlighters. Pens are still more ubiquitous than digital mobile apps. People pay for photographic prints to hang on their fridges and walls. Bookstores do not merely exist; they legitimate neighborhoods. Every coffee shop has a bulletin board full of printed posters. Instead of predicting "The Future of Print in the Digital Age," this panel celebrates the present of print, and focuses on emerging print-digital hybrids. The panel consists of a printer, a couple of scholars, a poster distributor, and a print photographer who started a photo booth. Together we will explore projects that capitalize on the permeability of the boundaries separating manual, print, and digital realms.

9:30 AM

The State of Browser Developer Tools
Your browser is the most important program on your computer and until recently there were no built-in, industrial-strength tools available for debugging web pages. As web apps become more sophisticated, so do the debugging environments. Representatives of the major browsers discuss the similarities (and differences) between the tools and we look at how they address the needs of the 2012 developer: debugging Web Workers, tweaking CSS colors to perfection, remote debugging of mobile devices and all the other functions that make in-browser development as easy as falling off a console.log().

9:30 AM

When Copyright Trolls Attack
Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol EFGH) 701 E 11th St, Austin, TX 78701
On 2010, the U.S. Copyright Group quietly targeted tens of thousands BitTorrent users for legal action in federal court in Washington DC. The defendants, who started off as unnamed "John Does", were accused of having downloaded independent films such as "Far Cry," "Steam Experiment," and "The Hurt Locker" without authorization. The organization went on to sue thousands of defendants at a time, hoping to extract quick and easy settlements. By the end of the year, U.S. Copyright Group had been joined by similar companies that sued people all over the United States for allegedly downloading porn and for reproducing newspaper articles in blogs. In less than two years, copyright trolls have sued almost 200,000 people.

10:00 AM

100 Things Designers Need to Know About People
You design to elicit responses from people. You want them to buy, read, register, or take an action. In order to design for people you need to understand how people read, how people see, how people make decisions, what motivates people, and the psychology of social behavior. Designing without understanding about people is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This session presents the top concepts from psychology that impact design. Each concept is backed up by research and examples of how to apply to real-life design situations.

10:00 AM

South By GoLab
Saturday March 10, 2012 10:00am - 5:00pm @ GoLab Austin 621 E. 6th St. Ste 200, Austin, TX 78701
South By GoLab

Come check out downtown Austin's premier coworking space for creative professionals and entrepreneurs! From March 9 to March 14th, GoLab Austin will be hosting a series of small talks and events for startups and creative professionals.  Seating is limited so it will be first come first serve - registration is NOT confirmation of a seat.  Its free and you don't need a badge to participate.

You can also stop by and get a little work done at GoLab Austin (really? It's SXSW!), we'll have free coworking all week!

GoLab Austin

 

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A Conversation with Joss Whedon
If ever Geekdom was in need of a ringleader, Joss Whedon would be a frontrunner for the position. Best known as the creator behind now iconic and cult series Buffy the Vampire Slayer, Angel and Firefly - his arsenal of other credits are what make him one of the top multi-dimensional talents today.

11:00 AM

Accessible HTML 5 Canvas? Really? How?
This workshop will cover the technical details of how to create an accessible HTML DOM structure, tie it to the visible Canvas surface, additional Canvas APIs designed to fill in the accessibility gaps, and how to keep everything in synch. The workshop will compare the implementation state of canvas accessibility across browsers. Expect code samples, and lots of them!

11:00 AM

All Day Event-Turner Revive Lounge
Saturday March 10, 2012 11:00am - 6:00pm @ Moonshine Grill 303 Red River St
Wanna meet the tech team behind March Madness Digital, Falling Skies, and Anderson Cooper? We’re Turner Broadcasting and we're changing the way you watch TV. Get to know us, pitch our start-up investors, and learn about Turner Media Camp, a brand-new accelerator helping top media startups with capital, mentorship and access. Have brunch at our Hangover Lounge, recharge yourself and devices or join our happy hours celebrating women in technology.

11:00 AM

Anime: More Than Cartoons
Back in the day, the American anime experience was limited to a couple shows on TV and a small selection at your local comic book shop. Now, anime is a multi-million dollar industry, and traditional entertainment outlets turn to anime to tell their stories with increasing frequency. Join representatives from leading anime, gaming, and digital media companies as they gather to discuss anime’s impact on pop-culture, and find out how anime impacts your life in ways you might not even suspect. From your mobile device to the movie theater, in your video games and on your DVR, anime is everywhere. It’s more than cartoons – It’s a thriving, influential culture.

11:00 AM

Apply the Lessons of Open Source to Any Business
“Open source” was once a way to describe software code and a collaborative model for its development. It's now a business model, an education model, and the future of government. It's changing our lives through its principles: Openness. Transparency. Collaboration. Rapid prototyping.

11:00 AM

Best Practices: Native + Web Hybrid Mobile Apps
Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon H) 500 E 4th St, Austin, TX 78701
Learn different ways to integrate HTML5 into native apps, what tools you can use, and when to build your own. We'll cover achieving high graphics frame rates, touch responsiveness while conserving battery life. Learn the benefits and tradeoffs of mobile graphics hardware acceleration in animation and emulating native UI in mobile web browsers. We'll also touch on Flipboard's use of HTML5.We'll cover these specific technology areas: WebKit and JavaScriptCore; native view system architecture, animated scene graphs; and hardware accelerated graphics drawing and compositing.

11:00 AM

Big Social Media Results at Small Organizations
Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Rio Grande) 500 North IH 35, Austin, TX 78701
If you're at a small organization, you might have more great ideas and willingness to serve your community than you do time, money, or help. Lots of small organizations in your shoes--associations, societies, coalitions, departments, units, health advocacy groups, community health centers, and non-profit start-ups--use social media for outreach, education, PR and promotion. Financial and human resource limitations make social media appealing for achieving organizational goals. But don't just assume that if you build it, they will come. And, don’t limit yourself to using the same strategies as larger organizations with more resources. If you want to do big things with social media at your small organization, you have to be creative and flexible, use what works, and know thyself. This presentation will help you think through developing, implementing, and measuring an effective campaign by sharing details of success stories from professional organizations and health advocacy groups.

11:00 AM

Clouds Here, Clouds There, Clouds Everywhere
Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon K) 500 E 4th St, Austin, TX 78701
There’s definitely something going on with all of this cloud talk, but what does it mean for you? If you’re involved with a gaming, entertainment or digital company, it could mean the difference of getting your product or idea to market faster without too much capital investment or being able to beat out the traditional players stuck in their old school ways. You’re cutting edge, right? So why not take advantage of cutting edge technology for your business? Josh Fraser will help peel away the layers of how you can use cloud computing, addressing the key differences types of clouds and how to choose the best cloud computing infrastructure for your company. Hear how hundreds of gaming and digital companies such as Zynga, BigFishGames, ShareThis and Tunecore are getting on the cloud and using it to grow their businesses. This session is sponsored by RightScale.

11:00 AM

Crowdsourcing a Revolution: Can We Fix Healthcare?
Healthcare is 18% of US GDP and will be 37% by 2050, if nothing changes. We must reinvent how we deliver healthcare. In the past year, prizes and challenges have come in to vogue in the health sector. Prizes and challenges have a long history of benefiting humanity and driving major breakthroughs, for example a prize was used to incentivize the first flight across the Atlantic. Prizes are effective at crowdsourcing innovation, accelerating progress, and attracting new talent. Some of the leading prize evangelists will describe their platforms from big dollar prizes to more modest amounts along with lessons learned. The XPrize Foundation is launching a bid to fund a $10M XPrize for a Tricoder device; Health 2.0 has launched over 25 challenges with over 150 teams; NASA has built and open innovation strategy for health and the government is seeding grand challenges for global health. We are in the early stage of challenges for health and most are focused on apps, games, and data visualizations. Come hear how we can use challenges to fix healthcare, spur new business models, and avoid prize and app fatigue. This Future of Health Track is sponsored by Aetna.

11:00 AM

Data Visualization for Social Change
The power of data visualization as a tool for social change can no longer be ignored. Successfully illustrating vital data can help advocates maximize the impact of sound science in public debate and policy, whether using maps and graphs or motion and info graphics. But many nonprofits still struggle with effective information design and delivery. This session aims to bring together visualization experts with advocates working for social good to discuss effective ways to visually present data in clear and meaningful ways. We welcome graphics and visualization pros to share viewpoints and lend a little knowledge towards establishing best practices for illustrating critical social issues. Advocates are encouraged to bring success stories or vexing challenges to the discussion. Participants will come away inspired and more knowledgeable, and will make connections with others facing similar challenges that can potentially lead to innovative solutions.

11:00 AM

Debate: Should Social Sites Allow Anonymous Users?
Saturday March 10, 2012 11:00am - 12:00pm @ Omni Downtown (Longhorn) 700 San Jacinto Blvd, Austin, TX 78701
Every new website that allows users to participate faces the same question: do you require users to use their real names? Facebook has taken a firm position that it will require real names, even at the cost of disappearances of human rights activists around the world. Other sites have suffered as anonymous speakers poison the conversation and use the shield of anonymity to harass women. What's a social site to do? Join two of the Internet's top lawyers, EFF's Legal Director Cindy Cohn and Colette Vogele, as they debate the question.

11:00 AM

Does Free Content Cannibalize Your Paid Consulting
Saturday March 10, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol View North) 701 E 11th St, Austin, TX 78701
How Much Do You Open Your Kimono? Does "Thought Leadership" Imperil Your Ability to Monetize What You Know?

11:00 AM

Electric Car: Lessons Learned in a Global Movement
Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Sabine) 500 North IH 35 Austin,, Texas, USA
The electric car could transform the way we think about transportation and energy. This is a disruptive technology that, if successful, may dramatically reduce dependence on oil, enable greater adoption of renewable energy, and shape how drivers think about personal mobility. However, there are many challenges and unknowns ahead. Cities around the world are collaborating to develop electric vehicle ready ecosystems, but will their efforts be successful? This presentation will provide an overview of an international movement, focusing on city leadership and the importance of information exchange.

11:00 AM

Future of Game Development on Multiple Platforms
Saturday March 10, 2012 11:00am - 12:00pm @ Palmer (Room 4-5) 900 Barton Springs Rd., Austin, TX 78704
The future of game development on multiple platforms. Game developers and studios large and small all struggle with this very question every day... At SXSW Interactive 2010, four developers spoke on a panel about how much they wish they had invested and focused on marketing and distribution. They were so concerned with their product, that they didn't realize the other half of the equation. Not every app will turn into Tiny Wings, just by releasing it into the market. This panel will be for all those developers and studios out there with great content but who need help getting their content discovered and monetized hearing it first hand from developers and publishers who, on a daily basis, review, monetize and market games across multiple platforms including Android, iOS and Facebook. This session is sponsored by SGN.

11:00 AM

Games to Enrich Meet Up Presented by Project Whitecard
Saturday March 10, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon A) 1900 University Ave, Austin, TX 78705
A meet up on crafting game technologies for personal and professional enrichment. Led by Khal Shariff, CEO of Project Whitecard and the developer behind Astronaut: Moon, Mars and Beyond, the NASA MMO, Project Moonwalk & Robomath and Matt Toner, President, Zeros2Heroes, the people's publisher for mixed media, augmented realty, data visualization & tracking.

11:00 AM

Get Your Startup’s Name in Lights with IBM!
Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon B) 500 E 4th St, Austin, TX 78701
Appearing at the 2012 SXSW Interactive Festival, IBM is looking for top entrepreneurs to join our Startup Showcase Video Series. We will be in the Startup Village hosting an audience participation session where your ideas count! Bring your smart phone and have ‘real time’ interaction with our panelists as we discuss entrepreneurial perspectives on Crowdsourcing, Social Entrepreneurship and more! Your participation during the session can help influence you being selected as one of four finalists for the IBM Startup Showcase Video Series. Following SXSW, we will work with our finalists to create the Video Series, capturing conversation about their startups and hear how they are improving the lives and businesses of their customers. The video series will be delivered through multiple channels reaching tens of thousands of developers, consumers, investors, and businesses around the world. This session is sponsored by IBM.

11:00 AM

Hacking YouTube: Science & Secrets of Viral Videos
The goal of this session is to demystify the “viral video” and demonstrate that there is in fact a science to creating viral hits. In this presentation, I will discuss my experiences producing viral videos that have received over 100 million views. I will share what I have learned about crafting a product message in the form of a viral video and maximizing video views. We'll analyze successful videos ranging from small hits (250k-500k views), medium hits (1M-5M views) and monster hits (10M+ views), breaking them down into the key “viral characteristics” that contributed to each video’s success. I will also discuss strategies for integrating product demos with these viral characteristics, and the trade-offs between including substantial product demos versus simple product placements. Finally, I will demonstrate how entrepreneurs on shoe-string budgets can employ these viral video strategies to gain widespread distribution for their products, by examining the adoption of my own product LaDiDa, which became a Top 10 Music iPhone App and has been used to create more than 20 million songs as a direct result of these viral video marketing techniques.

11:00 AM

How Your Data Can Predict the Future
Today, we have data – lots of it. We can process information – in many ways. We have models to understand our process. With these tools and a dash of creativity, we are discovering surprising patterns of human behavior and by extension, a way to accurately predict our desires and our future. In fact, we can quantify movements, behaviors, desires, and moods on a scale that wasn’t possible before a series of advances in processing power, developments in psychology, the science of social networks and collaboration, and most importantly, access to data. As we have evolved from Web 1.0 to 4.0 – in this anticipatory era – what will we dream up next? Beyond addressability and ad relevance, marketing initiatives and product development, how else can businesses utilize these advances? In advertising, industry, & humanity, can we make the leap from inductive logic to intuition? Can we supplement our brain mechanics with these new tools to finally predict what makes us happy?

11:00 AM

HTML5 APIs Will Change the Web: And Your Designs
HTML5. It's more than paving the cowpaths. It's more than markup. There's a lot of stuff in the spec about databases and communication protocols and blahdiblah backend juju. Some of that stuff is pretty radical. And it will change how you design websites. Why? Because for the last twenty years, web designers have been creating inside of a certain set of constraints. We've been limited in what's possible by the technology that runs the web. We became so used to those limits, we stopped thinking about them. They became invisible. They Just Are. Of course the web works this certain way. Of course a user clicks and waits, the page loads, like this… but guess what? That's not what the web will look like in the future. The constrains have changed. Come hear a non-nerd explanation of the new possibilities created by HTML5’s APIs. Don't just wait around to see how other people implement these technologies. Learn about HTML APIs yourself, so you can design for and create the web of the future.

11:00 AM

Intellectual Property Issues in Social Media
Saturday March 10, 2012 11:00am - 12:00pm @ Omni Downtown (Capital Ballroom) 700 San Jacinto Blvd, Austin, TX 78701
Social media have made sharing information with friends and followers easier and quicker, but federal copyright law is struggling to adapt to the challenges presented by these tools. When hot news breaks, how soon can it be tweeted? If an image is shared via Flickr or Facebook, can it be used for news or marketing purposes? Is it fair use to post portions of song lyrics, news articles, or YouTube videos on your Tumblr? What legal ramifications do mock Twitter accounts face? Will Creative Commons save us all? This panel of attorneys, scholars and media professionals discuss how courts and the industry have been handling these issues and some possible solutions to resolve them.

11:00 AM

Journalists Discuss the Future of Games
Saturday March 10, 2012 11:00am - 12:00pm @ Palmer (Room 1-2) 900 Barton Springs Rd., Austin, TX 78704
We've gathered the brightest and most opinionated minds from Kotaku, Destructoid, KillScreen and the Verge to discuss emerging topics in video game development. Topics will include: how mobile/tablet could kill consoles, connectivity across all gaming platforms, movement-based interfaces, adaptable AI, games in education and game devices as cross-over consumer products untethered from consoles. Join us in a very animated and informative conversation about the future of games.

11:00 AM

Making Stories: Libraries & Community Publishing
Good libraries are community-minded, technologically-aware, devoted to increasing access to information, and interested in preserving the local cultural heritage. Good newspapers aggregate and curate information for their readers, prioritize the local population, and are the record of a place, a time, a citizenry. Both believe they must tell stories for everyone, not just themselves.
Libraries have experience with media production, and are already a known community resource. Supporting communication within their community falls within the library’s mandate to increase access to information. Building on the “maker” ethic, how can libraries help their communities make their own news, write their own stories, publish their own histories?

11:00 AM

Manage With Care: Employees Are Your New Clients
Every leader obsesses about building a star factory, but the sad truth is you'll never keep all your best talent. While they're working for you, worry less about losing them and instead influence their thinking. Turn them into evangelists for the way you do business and be brave enough to set expectations about what it means to be a good alumnus of your organization. Invest in a strong foundation, unlock their potential and then help them get to the next level -- whether it's inside or out of your company. You'll not only have more empowered employees but you'll gain loyalists who'll turn into clients long after they leave.

11:00 AM

More Smart, Less Stupid: PR for Better Business
Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Room 415A) 500 E 4th St, Austin, TX 78701
Panelists use “ripped-from-the-headlines” business cases to spur debate on the essential truths of corporate reputation and brand management. This session is sponsored by the Council of PR Firms.

11:00 AM

NFC: No Freakin' Chance?
Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Room 616AB) 500 E 4th St, Austin, TX 78701
Ask the average American about NFC and they’ll tell you that the Green Bay Packers are the champs. For all the musing the tech community loves to make about NFC, envisioning a future of smart posters and tap payments, the technology has yet to gain much mainstream interest. The current surveys and projections send us a mixed message that while NFC-enabled phones will dominate by 2014, at present most people just don’t care about mobile payments. NFC could end up a phenomenon or a flop, and it all depends on the moves of a few key players. Is this the next big innovation or just the next Q-Cat or Gizmondo? We’ll look at the Vegas odds for an NFC win in US, the players that could make it happen and the technical and psychological challenges that could keep Americans from ever knowing NFC isn’t something you need cleats and a cup for.

11:00 AM

NoSQL Databases: Breaking the Relational Headlock
Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon FG) 500 E 4th St, Austin, TX 78701
When building applications many technologists instinctively reach for familiar relational tools. NoSQL databases, rising in popularity, have contrasting performance metrics and engineering costs that depend on a number of factors. There is no obvious winner and it is easy to make wrong decisions. What it really comes down to is your data. How you receive it, how you get at it, and what you will be using it for are factors that should be reflected in your choice of a datastore be it relational or non-relational. This session is part of the Big Data Track is sponsored by Gemalto.

11:00 AM

Philanthropy Is Not the Future of Journalism
Saturday March 10, 2012 11:00am - 12:00pm @ Sheraton Austin (Creekside I & II) 701 E 11th St, Austin, TX 78701
While donations play a key role in community support and engagement, the writing is on the wall regarding how much government, private and foundation funding will continue to be available to public media. As media that exists to serve the public, often the mass reach required to compete for the media dollars available for banner advertising is at odds with serving the public mission. We will look at specific examples of nonprofit news organizations developing mission-supported revenue streams, integrating donor relationships into marketing and advertising, and considering revenue streams that are separate from and/or compliment their mission.

11:00 AM

Programming Social Applications
Services like Facebook and Google+ have ingratiated themselves into our online relationships through our social graphs. The problem is that the methods we use for connecting to each other is so divergent from reality, where awkward connection models become the norm. New emerging open source initiatives are driving a new chapter of the social web. This talk will explore the successes and failures of online relationship and sharing models, as well as the emerging technologies that are working to unify social interactions online, such as the Open Graph Protocol, Activity Streams, WebFinger, PubSubHubbub and the Salmon Protocol. As we look into these technologies, we'll explore how cultural identity concepts like tribalism play into how people group themselves innately online. Through grouping and emerging social standards, we'll see how next generation personalization techniques can be applied to user interactions online.

11:00 AM

Radio-Free Yoga: Self-Realize x Social Enterprise
Saturday March 10, 2012 11:00am - 12:00pm @ Omni Downtown (Lone Star) 700 San Jacinto Blvd, Austin, TX 78701
No sticky mat necessary, though we'll address sticky situations arising from poor online social media manners and how to heighten our collective consciousness as upright citizens of the social media community through the lens of the yamas--the five universally ethical disciplines of yogic philosophy that govern how we interact with others. Transcending creed, country, age and time, these include non-violence, truth, non-stealing, continence, and non-coveting. We'll explore how online social media's far-reaching platform coupled with the implementation of the yamas breeds powerful potential for personal growth and philanthropic progress. No matter the model, the domain, or the product/mission/vision: the tipping point that will bring home humanity’s collective blue ribbon in advancing positive social change is perhaps best liberally paraphrased in the words of Krishna in the yogic text, the Bhagavad Gita: 'You have a voice and a purpose. For Pete’s sake, use them.' As online bodhisattvas-in-training minding our Ps and Qs and setting our integrated intentions toward information, news and POV dissemination, together we can, in the words of Gandhi, be the change we wish to see in the world. We'll share wellness tools to support you while you’re off saving the web wide world and explore the value added to both the person and the populace in bringing mindful media to the masses, one heartfelt hashtag at a time. Don’t worry, we won’t make you chant (well, maybe we will).

11:00 AM

Real-Time Newsjacking & a Cold-Blooded Tweeter
Saturday March 10, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol ABCD) 701 E 11th St, Austin, TX 78701
At UrgentGenius.com, we've spent 2 years gathering examples of ideas that have achieved stand-out by hijacking the news or have created real-time content. For SXSWi we've searched the globe to find real-time topical genius. The result? Well, it sounds like a bad joke: What do you get when 3 strangers – a Brit, a Dutchman and a man from Taiwan - walk into an Austin bar with a lady snake that promptly escapes. Chaos and a hopefully engaging panel ensues. The sharp-tongued @BronxZoosCobra gained 200,000 followers as she live-tweeted her escape from the zoo. She is the second-most followed animal on Twitter and will be the conference's first reptile speaker. Michael Logan heads up the content arm for satirical animators NMA while Remco Marinus shot a new commercial every day for IKEA's 365 campaign. This Future of Journalism Track is sponsored by The Knight Foundation.

11:00 AM

Reflections of a Zen Digital Nomad
Saturday March 10, 2012 11:00am - 12:00pm @ Courtyard Marriott (Rio Grande Ballroom) 300 E 4th St, Austin, TX 78701
In November of 2009 I gave away all my worldly possessions to a family that lost everything in a fire, and started the first great adventure of my life. Since that time, I've been "homefree" staying in bed & breakfasts, hotels, and the countless couches and spare rooms of friends I've met through social media. Ten years ago, this life wouldn't have been possible. But today, in the world of fast connections and even faster friendships - where non-traditional is in and thinking outside the box is the norm - becoming a digital nomad is a viable alternative to conventional living. Along the way, I found a teacher, embraced minimalism, and discovered the incredible power of the social graph. Fellow Digital Nomad Julia Allison will be joining me to talk about her adventures in geo-agnostic living. If you're curious about the digital nomad lifestyle and wonder if you could live for a year or more "homefree", this is a presentation you don't want to miss.

11:00 AM

Rethinking How to Communicate Science
Saturday March 10, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol EFGH) 701 E 11th St, Austin, TX 78701
It's been 30 years since Edward Tufte convinced designers that the visual display of quantitative information mattered. We illustrate evidence to promote understanding, but our choices to express science have changed. The pervasiveness of technology in our lives generates volumes of data. Increasingly, scientists and researchers make extensible versions of their datasets available. Crowdsourcing projects generate additional data sources. The result is a new diction to distinguish fact from fiction.We used to rely on science writers and designers to translate impenetrable academic and scientific studies. Today, citizens and academics alike have accessible ways to visualize information. Is that enough? Communicating about science requires balancing competing interests with conflicting evidence. The craft of science communication will evolve with new technology and the ways we decipher the political, social and economic context of available evidence will be increasingly critical.

11:00 AM

Securing Your Data in a Target-Rich Environment
Saturday March 10, 2012 11:00am - 12:00pm @ Driskill Hotel (Citadel) 604 Brazos Street, Austin, TX 78701
Each year, thousands of technophiles descend upon Austin, bringing Internet-connected laptops, phones and tablets with them, and most of them think very little about keeping their personal communications secure. Open wireless networks in the convention center – and in hotels, bars and coffee shops – offer a convenient way to keep in touch with home, but also leave any data that is transmitted over those networks open to snooping by malicious individuals. In this session, host of Revision3 podcast Hak.5 and regular contributor on the TWiT network, Darren Kitchen, will walk attendees through live demonstrations of many ways in which their personal data are vulnerable while connected to the Internet at SXSW, and the steps they can take to keep that data private and safe. The tips and information from this session will benefit those who attend not only while they are at SXSW, but any time they sit down at their own local coffee shop and open up their laptop to fire off some email.

11:00 AM

Skirts at South By
Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon D) 500 E 4th St, Austin, TX 78701
Open networking with organizations focused on women in business.

11:00 AM

Startup Passion Smack-Down
Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon A) 500 E 4th St, Austin, TX 78701
A surprisingly high percentage of entrepreneurs derail their startups because they fall in love with their idea. Emotional attachment to an idea leads to premature scaling and a number of other dangers. But, passion is a sacred topic among founders, who are often just as passionate about their passion as about their startups. Too often, we entrepreneurs equate rigorous scrutiny of our ideas with “negative thinking.” In this workshop we will transcend the false dichotomy between "positive" and "negative" thinking, and explore how entrepreneurial passion can bring danger along with its obvious benefits. Drawing on the latest psychological and business research, we will show how to scrutinize and strengthen your startup idea in a way that deepens your passion and confidence, and elevates your odds of success.

11:00 AM

Supersizing the Classroom: 3000 Students & Beyond
A standard, supposedly self-evident fact: small class size is pedagogically superior for all student learning. Poppycock! This presentation will outline our successful strategies for expanding the conventional college classroom to 3000 students...and beyond. Combining a dynamic speaker with innovative technologies, social networking tools, and non-conventional sources of knowledge can produce an environment which fosters student engagement, content retention, deep comprehension, and lifelong curiosity...even in ultra-large classes. Integrating video podcasts, graphic novels, film, Facebook, Twitter, Poll Everywhere, and Ustream into course structure can increase choices and flexibility in student-centered activities/assignments, and facilitate increased teacher-student and student-to-student interaction. This course model challenges conventional class-size wisdom, conquers the confines of physical classrooms, and defies the old-school, teacher-centered pedagogy of centuries past.

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SXSW ScreenBurn Game Developer Lounge Presented by Intel
Saturday March 10, 2012 11:00am - 6:00pm @ Palmer Events Center (Room 3) 900 Barton Springs Rd., Austin, TX 78704
Aching feet? Thirsty? Stop by Intel’s meet up lounge and decompress with internet access, refreshments, and good company.

11:00 AM

The Building Blocks for Indoor Navigation
Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon J) 500 E 4th St, Austin, TX 78701
The prevalence of location-based services has been rising over the past few years, but they have yet to venture into the place where people spend 80% of their lives: inside buildings. Startups and large corporations alike are racing to build the infrastructure to make indoor LBS possible. Hear from a few of the players in indoor mapping and indoor positioning technologies as they discuss the future of indoor navigation.

11:00 AM

The Complexity Curve: How to Design for Simplicity
Interfaces and devices are providing more and more power and functionality to people, and in many cases this additional power is accompanied by increasing complexity. Although people have more experience and are more sophisticated, it still takes time to learn new interfaces, information, and interactions. Although we are able to learn and use these often difficult interfaces, we increasingly seek and appreciate simplicity.

11:00 AM

The Field of Dreams Manifesto
With easy access to new technologies, resources, and ideas, more and more startups outside the Valley and the Alley are finding early success in places like Kansas City, Missouri and Des Moines, Iowa.Having assisted or launched several startups outside the traditional ecosystems, Dwolla’s Ben Milne and Zaarly’s Bo Fishback will discuss the role that the Internet has had in leveling the playing field for the builders of the 21st century. Moderated by Big Omaha and Silicon Prairie News founder, Jeff Slobotski, the candid conversation will provide audiences an unfettered, behind-the-scenes look at how one region is overcoming the odds and cultivating an entirely new kind of startup manifesto."

11:00 AM

The Lean Startup
Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon C) 500 E 4th St, Austin, TX 78701
YO STARTUPS – STOP WASTING YOUR TIME (AND FUNDING)! Hosted By Eric Ries (The Lean Startup) and Dave McClure (500 Startups), this 1-day track teaches pivotal metrics and actionable frameworks for building better, faster, and smarter companies. Learn to be agile, iterate quickly, and improve rapidly. Featuring leading startups and companies like Etsy, Fab.com, HubSpot, & more. This session is sponsored by The Lean Start Up.

11:00 AM

The Most Wanted Unusual Suspect: Markia Zuckerberg
In June 2011, Vivek Wadhwa wrote that we need a black Mark Zuckerberg. But, what about Markia? Is it hard to imagine that the next big thing could come from a Black woman living in an urban environment instead of one of Indian or Asian descent? What about a woman with Spanish as her first language? Where are the Black, Latino, and female Mark Zuckerbergs? There are plenty of underrepresented minorities and women who have achieved success in the tech field, but not to the level of a Mark Zuckerberg and Steve Jobs. It is a mission impossible or more like improbable?This is not a session that will re-hash and re-frame this familiar problem. This session will present out-of-the-box-thinking solutions to address the issue of diversity head on. It will also present challenges to and action items for attendees that will help to move the needle forward to truly increase diversity in the tech community.

11:00 AM

The Power of Fear in Networked Publics
This solo presentation will cover the culture of fear and the consequences of visibility. Acclaimed researcher danah boyd will weave together the predator panic and bullying phenomenon with the socio-political dynamics around otherness, the rise of fear alongside the increased ability to connect with others around the globe, the empowering rhetoric of the Arab Spring along the rise of local networks of power. She will call into question some of our utopian assumptions about all of the automatic democratic possibilities of technology and offer a challenge to folks about the need to step out of our techno-bubble and engage with people who are fearful of technology.

11:00 AM

The Sports Fan in 2015
Saturday March 10, 2012 11:00am - 12:00pm @ Driskill Hotel (Driskill Ballroom) 604 Brazos Street, Austin, TX 78701
Thanks largely to digital innovation, being a sports fan has never been so emotionally charged, or fun, as it is today.

Fans no longer just watch. They participate, analyze, critique, deconstruct, fantasize and connect with their favorite players and teams in real time. They watch with friends, regardless of where they are physically located, thanks to new mobile and social technologies that make it easier than ever to connect virtually. They share reaction and highlights instantly, despite teams’ and leagues’ persistent attempts to control retransmission rights.

11:00 AM

The Start-Up of YOU: 21st Century Career Strategy
Renowned entrepreneur and investor Reid Hoffman and entrepreneur/author Ben Casnocha present a new blueprint for managing your career. You will learn the best practices of some of the most successful start-ups on the planet (like PayPal and LinkedIn), and how these strategies can be applied to your career -- no matter your industry or job function. You will learn how to launch career plans amid uncertainty; how to change jobs based on what you learn; how to generate breakout opportunities; how to take intelligent risks; how to develop real relationships and build an effective professional network. Most of all, you will learn how to *think* like an entrepreneur when steering the start-up that is your career. Newark mayor Cory Booker called The Start-Up of You "profound." Jack Dorsey said it "distills the key techniques needed to succeed." Come find out how to be the entrepreneur of your own life, and take control of your professional future.

11:00 AM

The State of PR 2.0 Industry in Mexico
The Association of PR Professionals in Mexico (ProPR) groups all PR professionals, consultants and agencies. Every year, ProPR conducts and publishes a research on the local industry. This is the first year that a PR2.0, social media or digital communications research will be included, along with the collaboration of the Social Media Club Mexico. Our intention is to present the digital addendum in SXSW to provide a big picture of how digital communication and social media industry is developing in our country, as well as analyze main challenges and opportunities for the immediate future. This is an excellent opportunity for all PR and digital communications professionals and companies who have presence in Mexico to take a general overview of Mexican industry.

11:00 AM

Top Chef: How Transmedia is Changing TV
Bravo’s interactive late-night talk show, “Watch What Happens Live,” is coming to SXSW. Meet the on and off-screen digital mavens, including the show’s host Andy Cohen, Tom Colicchio (“Top Chef” judge), Lisa Hsia, Aimee Viles and Dave Serwatka. In Cohen’s SXSW Clubhouse, these visionaries will illustrate how “Top Chef 9” brought multi-platform storytelling beyond the linear screen. When Bravo embarked on their transmedia mission in the fall of 2011, they broke new ground with digital innovations and fostered a unique two-way fan/cast relationship. Dive deep with Bravo into their latest industry first and learn the return on investment for the network and for the fan. Through this soup-to-nuts presentation, discover why transmedia is the future of the entertainment industry.

11:00 AM

Why We Are Losing the War for Talent
Saturday March 10, 2012 11:00am - 12:00pm @ Courtyard Marriott (Brazos) 300 East 4th Street
“Why we are losing the war for talent and how technology can make a difference”

11:00 AM

Y Rappers R Better Marketers Than U
To quote Jay-Z, “I’m not a businessman, I’m a business, Man.” No one connects more deeply with their audiences than rappers. They're fearless marketers -- stirring up trouble, grabbing the mic, commanding attention, and ultimately, selling a ton of product. This session will look at (and listen to) how rappers turn personal brands into marketing platforms, including how they:

-project a consistent brand image
-market to new audiences (rappers have been doing this well since RunDMC met Aerosmith)
-innovate in a digital world (T-Pain’s popular Autotune App, for example)
-cross promote with advertisers
-leverage product placement (mmm, Cristal)
-and drive culture

Last year, Bing won the 2011 Grand Prix at Cannes International Festival of Creativity by launching Jay-Z’s new book. The question is, which brand was the bigger winner?

11:00 AM

Canada Lounge (North of 41)
Saturday March 10, 2012 11:00am - 11:00am @ Old School Bar & Grill 401 E 6th St
Canada Lounge (North of 41)

The North of 41 lounge is back for our annual event at SxSW Interactive.  This year is going to be better than ever!  We have a ton of activities that are planned for you starting at 5:30pm on Friday March 9th.  We are located at 401 E. Sixth St. @ the Old School grill.  Canada Lounge is a 30 second walk from the Convention Center. 

We will be doing various product giveaways all weekend.  We will be hosting a number of parties including a "Welcome to Austin Party" on March 9th.  There will also be a couple of panel discussions taking place starting at 4:00pm on Sat March 10th.  For more information and to sign up for each individual event, go to our website. www.northof41.org .

We also want to thank Digby/Metabridge for hosting our VIP Lounge at the venue.  While you are there check out the cutting edge mobile e-commerce technology to come out of Digby! http://www.digby.com/

Make sure to stop in at the Canada Lounge to charge up your laptop and grab a drink with friends.  We have plenty of space for meetings and while you are in the venue, check out the companies who are displaying at the lounge.

The Showcase Companies are:
Clearfit
Empire Avenue
Syzzle
Wattpad
Yapagame

Make sure to follow us on Twitter for the latest updates. @northof41. We look forward to seeing you in Austin at North of 41.

To contact us, email:  info@northof41.org

 

11:00 AM

Google Village
Saturday March 10, 2012 11:00am - 10:00pm @ Rainey St 97 Rainey St., Austin, TX 78701
Get a glimpse at Google’s view of the future. Visit the Google Village on Rainey Street. Details at google.com/events/sxsw.

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Empathy-Building Tools for Better Collaboration
Kyra Edeker will discuss three concrete communication tools pulled from user research techniques, mindfulness practice and modern psychology that can improve your happiness, your team’s dynamic and your product. Whether you work as a solo consultant or within in a large company’s product team, there are constantly competing user needs, business pressures, design timelines, and development constraints. Collaborating with stakeholders isn’t always easy. Empathy-building tools are often used in user research but most of us don’t turn this same open ear toward our own team. By using some simple practices to create empathy for others, you can improve communication with your collaborators. With better communication comes better decision making and better products.

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Likeable Social Media
Are you using social media the right way in order to grow your brand? By following Dave Kerpen's 18 ways to succeed, your brand can become irresistible in the social media space. Based on his new book "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& other social networks)" Dave will present how brands can thrive by using social media. You will learn the best ways to use each of the social networks, business success stories, and find out how to apply Dave's advice to your brand. 5 Takeaways for attendees: 1. Best Practices for Facebook, Twitter, YouTube, LinkedIn2. 18 rules to apply to and test your social media strategy3. Why listening and responding is so valuable to brands4. What sorts of content to put out to your audience5. How to be likeable!

11:30 AM

P-Cubed: Building a Happy, Positive Startup
Smiling is more than just the result of happiness – it can actually help create happiness. And creating happiness at work is essential to building a highly successful company.

11:30 AM

Molson Coors Beer Tasting (North of 41)
Saturday March 10, 2012 11:30am - 5:00pm @ Old School Bar & Grill 401 E 6th St
Molson Coors Beer Tasting (North of 41)

North of 41 is an organization whose sole mission is to help entrepreneurs expand their contacts across country borders.  We bring technology from local to global!

12:00 PM

All Day Event - ScreenBurn Arcade
The 2012 SXSW ScreenBurn Arcade is where the latest video game industry announcements, product demos and exciting game tournaments happen. ScreenBurn brings together the different worlds of gaming, including console, PC, mobile, toys, board games and comics to SXSW registrants and the general public through hands-on demos, panels, tournaments, networking events and more. Anyone can experience the FREE and open-to-the-public ScreenBurn Arcade, where industry and enthusiasts engage.

12:00 PM

SXSW ScreenBurn Arcade
The 2012 SXSW ScreenBurn Arcade sponsored by Alienware is the place to be for the latest gaming announcements, product demos, cosplay competitions and exciting professional gaming tournaments.

12:00 PM

12:00 PM

Traveling Band: Road Trip to Happiness?
In this talk, musician and web developer Joris Verbogt will tell you how his experiences in a traveling band influence the way he does his other job. How musicians deal with the endless hours on the road, uncertain of a decent place to sleep, working hard on stage trying to entertain the audience. But also stories about the amazing number of people wanting to help, supporting you in ways you couldn't have imagined and, last but not least, about the incredible moments of pure magic.

12:00 PM

Ask.com Sugar Rush
Saturday March 10, 2012 12:00pm - 4:00pm @ Residence Inn 300 E 4th St., Austin, TX 78701
A dessert lounge presented by Ask.com, a place for SXSW badge holders to rest, recharge, relax and mingle.

12:00 PM

Tech Career Expo
Saturday March 10, 2012 12:00pm - 5:00pm @ Austin Music Hall 208 Nueces St

Land a new (or better) job at SXSW. Chat with over 30 hot companies, from startups to established firms. Openings include development, design, engineering, management, marketing and sales. http://TechCareerExpo.com/

12:15 PM

Trover Photowalk
Saturday March 10, 2012 12:15pm - 5:15pm @ Liberty Tavern 500 East 4th Street Austin, TX 78701

Take A Shot & A Walk With Trover

Bottoms up! Join Trover for a 45-minute, tequila-fueled walking tour of East Austin's secret gardens, food trailers and street art. Tours leave every hour starting at 12:15 pm through 5:15 pm each day, Friday March 9 through Monday March 12. Meet outside the Liberty Tavern at the big orange balloon, south side of the Hilton, across from the Convention Center. 

 

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Accessibility Meet Up
Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Room 615AB) 500 E 4th St, Austin, TX 78701
Get together with other accessibility professionals for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire an accessibility expert for your company

12:30 PM

Alternative Funding for Game Development
Saturday March 10, 2012 12:30pm - 1:30pm @ Palmer (Room 1-2) 900 Barton Springs Rd., Austin, TX 78704
Independent game development is stronger than ever and this panel will highlight alternative sources of funding that are not dependent on the traditional publisher funding model. Did you know that the National Endowment for the Humanities (NEH) funds video game creation? The NEH's Michael Shirley will offer insight into their grant writing process. Kellee Santiago will discuss Indie Fund's commitment to help indie developers get, and stay, financially independent. Kickstarter's Cindy Au will review the new crowdfunding milestones reached with their vibrant, gaming community. Ted Regulski, from Sony (SCEA), will talk about Sony's PubFund. Matt Kozlov will explain how Moonshark, backed by CAA and Qualcomm, funds and publishes mobile games by pairing Hollywood creatives with developers. Join us in an informative panel that will walk through processes, present examples of successful projects funded and provide an occasion for attendees to discuss their projects with these panelists.

12:30 PM

Brazilian Youth: Dreams, Activism, Hyperconnection
The Brazilian Dream project is a qualitative and quantitative research - the first to promote a view that explores what the 18-24 year-old youth thinks about Brazil, and what they think they can do to impact the country development.
This session will present an overview of the main findings of the research.
It will cover how world and local drivers are affecting the way youngsters think, live and act for their country.
It will provide an understanding of how the perspective they have of the main social institutions is changing and why.
The study reveals who are the young innovators, changemakers, social activists that are already doing something that is meant to change Brazil - how they act, which projects they are involved with.
The output of this 18-month project is rich with insights, quantitative data and inspiration for anyone who wants to go beyond the economic-based visions that have been surrounding the idea of an "emerging country". It helps understand the behaviors that are behind the take-off Brazil's being going through.

12:30 PM

Bridging the Lawyer-Social Media Manager Divide
From trademark and patent infringement claims to sweepstakes compliance, legal matters have started to impact businesses social media use in a meaningful way. But can marketers and PR teams create and launch social media campaigns quickly and effectively…in partnership with legal teams? Join Sprint in-house marketing counsel June Casalmir and her former Sprint PR client and current Capital One Senior Marketing Manager Rich Pesce for an honest and entertaining dialogue on building partnerships between social media managers and the lawyers who support them. Find out firsthand what it’s like to be the lawyer who deals with company social media strategies on a daily basis, and then hear a client’s perspective on best strategies for negotiating the legal review process.

12:30 PM

Building Community Engagement Around Open Content
Meet the team that undertook the initiative of opening up one of Harvard College’s most popular undergraduate course, “Justice” with Michael Sandel (justiceharvard.org/). Find out how their focus on social integration increased engagement and online discussion on the Justice site and other social platforms, empowering the audience to join open conversations creating a global intellectual resource. Hear how the team shifted focus to topic rather than brand to allow for the creation of user-generated content without negatively affecting the Harvard’s brand. The team will share the social and digital approach used to build engagement, including their ongoing strategy to leverage user generated content to keep the course and the topics relevant. Lessons include:-Making the case to loosen brand control for the sake of engagement-Maintaining brand strength when opening content-Combining online learning with social media-Managing and engaging in conversations on multiple platforms

12:30 PM

Building Great Games in HTML5
I took a platform game published on Win/Mac/iOS and its 100,000 line C++ code-base and turned it into an HTML5 game running on desktop, mobile and even TVs. This talk is the story of how that happened and also gives some great tips and tools for anyone aspiring to make games using HTML5.Building a game is never a trivial job and doing it on a platform in constant development can be even harder. That said, the advantages of HTML5 greatly outweighs the disadvantages. HTML5 is quickly turning into a great game development platform which offers well tested solutions to many of the peripheral problems you normally have to deal with when making games.With these solved for you already you can focus on creating a great game and an awesome user experience!I'll share what I've learned and hopefully the talk will make the process easier for anyone else building games in HTML5. I'll also talk about a new exciting open source project allowing you to leverage WebGL and COLLADA in your games.

12:30 PM

Cloudy with a Chance of Gaming
Saturday March 10, 2012 12:30pm - 1:30pm @ Palmer (Room 4-5) 900 Barton Springs Rd., Austin, TX 78704
Over 25 years ago, Super Mario was the only one who could say he was gaming in the cloud, stomping Goombas, eating mushrooms and occasionally using extraordinary leaping skills to jump from cloud to cloud in search of Princess Peach Toadstool. Fast forward to over a decade later and come hear from Rackspace, Zynga, EA Games and RightScale how they are also gaming in the cloud. Cloud Gaming is the next generation in online gaming. The main upside to using the cloud is that huge upfront costs are gone. Users don’t have to get expensive and bulky consoles - all they need is a reliable and fast Internet connection and service providers can provide an almost seamless and quick online gaming experience. The panelists will talk about how gaming leaders are using the cloud to keep track of in-game player achievements and building out the software. They can also discuss how they are relying on the cloud to provide the scalability needed as the games gain more users and functionality.

12:30 PM

Creative Energy: Renewing the Fight for Renewables
Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Garden Inn (Sabine) 500 North IH 35 Austin,, Texas, USA
Electronic musician, turntablist and author DJ Spooky (Paul D. Miller) joins Ed Morris (Canary Project), James Slezak (Purpose.com) and Tara DePorte (Human Impacts Institute) in an interactive session to explore how social entrepreneurs, artists and creative technologists are combining forces to reinvent the movement to evolve beyond fossil fuels.

12:30 PM

Crowd Sourcing Community Projects Like Tom Sawyer
Saturday March 10, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol View North) 701 E 11th St, Austin, TX 78701
Customers are part of your culture. By inviting them to participate in your campaigns and community, you can speed progress, gain candid market insight, and have some fun. This conversation will share tips about wrangling your passionate users to help with specific tasks for mutual benefit. The tips and tactics will include: understanding motivations, providing rewards, setting boundaries, understanding types of volunteers, organizing disappearing task forces, avoiding "cat herding,” and thwarting confusion and conflicts.

12:30 PM

Design for Social Innovation and Public Good
A new movement is gaining momentum in the design world— a movement to expand the applications of high design beyond its elitist client base to solve complex social problems. This panel will engage an array of leaders in the public interest design movement who use design thinking in various ways to address global challenges and engender social innovation at different scales. John Peterson will bring his experience developing the largest interactive matchmaking database for pro bono design services between top architecture firms and deserving nonprofits to the discussion; Jess Zimbabwe’s contribution will be informed by work empowering civic leaders to use design thinking to solve public problems; John Bielenberg will bring his perspective on the influence of graphic design campaigns to bring awareness to complex social problems; while Barbara Brown Wilson will draw from her work in higher education to discuss the role of active learning and interactive online project evaluation to empower students to become social innovators. Suzi Soza, from the RGK Center for Philanthropy and Community Service’s Dell Social Innovation Competition, will moderate the panel.

12:30 PM

Designing for Content Management Systems
The job of a web designer these days includes designing for content that changes, is highly dynamic, and often does not yet exist. Gone are the halcyon days of static, 5 page websites that are just as rigid as a printed brochure (let's be honest, we don't miss that). This reality has created a great deal of debate within our industry and a fair amount of difficulty in our design processes.

12:30 PM

Digital Detox: Revealing Life Unplugged
How does our devotion to digital technology truly impact our lives? The only way to find out is to actually experience what life was like before the Internet—a digital detox if you will. For four weeks I will to return to a pre-web world by living without pervasive modern technologies, platforms or devices. I'll give up my smartphone, tablet, iPod and DVR - my email, Twitter and Facebook - my Yelp, Google Maps and online banking - to reconnect with life before the digital age (pre-1990). I'll attempt to cope and adjust to life with answering machines, pagers, Walkman cassette players, the US Postal Service, and good old–fashioned rabbit ears. At SXSW, I'll share my experiences from the digital detox, discuss what my journey was like, and identify key insights relating to people, companies, and shifts in societal norms.

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Discover the New Frontier of the Glocal Internet
Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon B) 500 E 4th St, Austin, TX 78701
The modern internet, web and mobile, is giving way to "glocalization". If you're not already going glocal, you're not growing.Welcome to an active and adaptive experience, where companies engage with users who operate in a realtime mesh of web and mobile, who live & work anywhere, and who speak English, Spanish, Chinese, Portuguese. This is the glocal internet. If you’re not delivering dynamic, multilingual content for any device, you’re not glocal. If you're not addressing a global audience, with the insights and attention of a local experience, you are missing the number one trend in today's digital economy. Users from India -- to Indiana -- are on the web, tablets, and smartphone, and expect to play, to learn, and to buy in their native tongue.See how start-up leaders are applying glocal-centric experiences to drive their businesses.

12:30 PM

Do People Really Want Participatory Government?
President Obama’s Open Government Directive established a system of transparency, public participation, and collaboration. Federal agencies were required to expand citizen participation, leading to an abundance of dialogs, town halls, dashboards, open data, challenges, and other ways for people to collaborate with the government.

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Does Real Time Data Make Us Better Consumers?
Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Room 616AB) 500 E 4th St, Austin, TX 78701
Real-time data can enslave or set you free. It can also make you dumber. The combination of feedback loops and real-time data can cause great shifts in behavior very quickly. The challenge is to align your interests with those of your users. But real-time data is only useful to customers when it's delivered in the right modality and at the right time and place. Josh Reich of Simple discusses the limits of real-time data and the curation necessary to empower people to make better decisions.

12:30 PM

Education and Technology Meet Up
Saturday March 10, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon A) 1900 University Ave, Austin, TX 78705
Get together with other education technology experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a education technology expert for your company.

12:30 PM

Emotional Equations to Connect with Your Customers
Chip Conley is the founder and was the CEO of America's second largest boutique hotel company. Initially, he thought he needed to be superhuman to be successful, but after two dozen years as CEO, he realized that he just needed to be a super human to create the habitat for success that arose at Joie de Vivre Hospitality. Using iconic psychology theories from Abraham Maslow (PEAK) and Viktor Frankl (Emotional Equations), Chip wrote a couple of best-selling books dedicated to helping business leaders understand how to be more emotionally intelligent in the workplace. Using a series of equations he's created with psychologist and mathematicians, Chip will help you understand the emotional building blocks that create anxiety, disappointment, joy, authenticity, and wisdom. Perfect for anyone wanting to understand themselves, their fellow employees, and their customers.

12:30 PM

Everything Is a Remix, so Steal Like an Artist
While many have described the new world of remix culture where “nothing is original,” few have provided practical advice for those of us who find ourselves living and making things in it. Join filmmaker Kirby Ferguson (creator of the video series EVERYTHING IS A REMIX) and artist Austin Kleon (author of NEWSPAPER BLACKOUT and STEAL LIKE AN ARTIST) as they show clips from Kirby's work and discuss how one best goes about being a creator in the digital age.

12:30 PM

Extracting an Emotional Story from Mobile Datasets
The information contained within our smartphones has the potential to influence human memory trends. Extracting a personal, emotional and accurate story from this vast amount of data can provide us with an invaluable insight into the way we live our lives. Automatic capture, storage and presentation of this data can be used to create a detailed, evocative and multi-perspective representation of our real-life activities.

12:30 PM

How Brands Build Advocates By Anticipating Needs
Why are brands constantly pissing us off online? Despite the opportunities for engagement that digital technologies provide, most companies’ customer service-focus has been reactionary. Brands only reach out to their customers when there is already a problem, if at all. Hello Pepco, “Most Hated” company in America, I’m talking to you.

12:30 PM

HTML5 and CSS3: Does Now Really Mean Now?
The browser vendors love them! The browser fans and cutting edge designers are producing some really remarkable stuff, but what do HTML5 and CSS3 really mean for you, the pragmatic designer on the street? If you sidle up to one of those guys and whisper "but what about IE6 support", they are likely to slap you in the face, or run away with their hands clamped over their ears, yelling "la lala lala, I can't hear you." In this talk, Chris Mills will have a look at some of the new features of HTML5 and CSS3 - new semantics, video, media queries, rounded corners, web fonts, drop shadows and more. He will show real world examples, and then look at how they actually perform on those shady older browsers we are often called on to support. He will then look at strategies for providing support for those older browsers, including using JavaScript, fallbacks, and progressive enhancement.

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Hunt or Be Hunted: Get the Design Job You Want
”Matchmaker, matchmaker, make me a match, find me a find, catch me a catch…”,lyrics from Fiddler on the Roof about finding a perfect partner. Wouldn’t it be great if you could have someone to guide you towards what is a match for you, advise you in your career life, help you weed through the losers to find the fabulous ‘one’ that will make you whistle on your way to work AND whistle on the way home?
In Hunt or Be Hunted - How to get the Design Job you Really Want, you will be privy to the insights and success stories of three of the industry’s most respected representatives in their knowledge domains. You will also hear from a leading expert in the placement of designers. Each will relate real-world experience, guiding audience members through the maze of questions a designer has in this frenetic job market.

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Investigating Social Mechanisms with Mobile Phones
Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon J) 500 E 4th St, Austin, TX 78701
Imagine an imaging chamber placed around an entire community. What if we could, with permission, record and display nearly every facet of behavior, communication, and social interaction among its members as they live their everyday life? This potential would afford rich insights into humanity - how societies operate, how real world relationships form and change over time, and how behavior and choices spread from one person to another. We could diagnose the health of a community, and of its individuals. We could even measure the effects of feeding this information back to them.

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Is Social Media a Human Right?
Saturday March 10, 2012 12:30pm - 1:30pm @ Driskill Hotel (Citadel) 604 Brazos Street, Austin, TX 78701
Earlier this year, United Nations special rapporteur Frank La Rue overwhelmingly declared access to the internet as "an indispensable tool for realizing a range of human rights, combating inequality, and accelerating development and human progress." In particular, the report focuses on the ability of the internet to facilitate communication and collaboration -- hallmark features of social media platforms such as Twitter and Facebook, both of which played important roles in this year's Arab Spring uprisings. This panel aims to discuss the topic of social media access for populations which are typically denied internet-based contact with other humans: prisoners, the homeless, and the urban and rural poor.

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Keeping Kids off the Street: Wall St. vs. Startups
Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon A) 500 E 4th St, Austin, TX 78701
New York is now the #2 startup hub in the country and rapidly rising; however, single most consistent reason given for NYC’s failure to nurture a culture of innovation is Wall Street: it sucks engineers in, drains them of their creativity, and stuffs them with so much cash they can never be “lean” again. This panel includes people arguing against Wall Street as a force for good, people arguing for Wall Street as a natural career path to startups, and people working to “keep kids off the Street” (i.e., keep engineering students from joining Wall Street hedge funds and I-banks).

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Mobile Payment Takes Lesson from Credit Industry
Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) 500 E 4th St, Austin, TX 78701
The credit card industry in America has backed itself into a corner - the rest of the world moved to EMV while the U.S. drug its feet. The US is now the only G20 country not utilizing chip and PIN or contactless payment solution. The mobile payments industry is careening down a similar path. Each player in the mobile payment space is vying for control over the consumer and, in the end, profit. It is beneficial to have so many solutions to meet different consumer needs, but they must be backward and forward compatible with the ability to easily integrate into all available MNOs, FIs and other third party outlets. An open system where all of these payment methods can work together is essential to the mass adoption and success of mobile payments. This panel will discuss the history of payment (focusing on credit card use as it applies to mobile payment), security issues, open systems/competing solutions and hurdles facing the industry. This session is part of the Big Data Track is sponsored by Gemalto.

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Multiple Personalities–Not a Disorder but the Norm
Saturday March 10, 2012 12:30pm - 1:30pm @ Omni Downtown (Longhorn) 700 San Jacinto Blvd, Austin, TX 78701
In today’s online social world, most people maintain several different social profiles that span across friends, business networking, online dating and entertainment/lifestyle. One person’s public persona on each of these different types of social sites could be vastly different than the information they will share on the others. What are the psychologies and mental models at play that provide a preconceived notion of what personal information should be shared in different contexts? What challenges does each profile team face in overcoming such pre-existing beliefs?

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Not Just Tech Support: Online in India
Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon K) 500 E 4th St, Austin, TX 78701
Most people immediately think of “outsourcing” when you mention technology businesses in India. However, there is a reason that Facebook, Zynga, GroupOn, LinkedIn, and a wave of other Web 2.0 businesses have recently opened offices in India – and no, it isn’t solely for outsourced technical support.
There are an estimated 100+ million Indians currently online, and with advancements in 3G mobile networks, that number is estimated to double over the next 2 years. The Indian market for internet services looks similar to the USA circa 1999, with several key differences – namely the preference for accessing the internet over lost cost mobile devices and payment methods that are not credit-card based.
In our SXSW panel last year, we brought you several start-up CEOs, angel investors, and a New York Times columnist to share their experience with capturing the Indian opportunity. If you create online or mobile services, and have a goal of reaching a massive user base, then you can’t miss attending our 2012 panel!

12:30 PM

Pay-It-Forward: Building Successful Startups
This workshop session is taught by Black Founders Startup Ventures. Black Founders Startup Ventures was founded to increase the success of black entrepreneurs in tech through educational workshops and events. What is little known about Black Founders is the stories of its co-founders and how helping others has led to a path of opportunity for their own independent tech startups. Meet the co-founders of Black Founders, a coder, lawyer, marketing guru, and product guy, and learn how their contributions to their community has ultimately taught them to be better entrepreneurs.

12:30 PM

Rebuilding LEGO
In June 2003, Jørgen Vig Knudstorp presented the results of his internal study to the Board of LEGO. In a devastating report, he told them that 2003 was going to be a terrible year and 2004 was likely to be worse. The company had defaulted on its loans, was running out of cash, and might not survive.

How did LEGO get in such trouble? In a word, innovation. LEGO’s managers had followed the advice of academics and consultants – advice that is still being given today – about how to manage innovation: head for blue ocean markets, practice creative disruption, build an innovation culture. That advice almost led LEGO to ruin.

After verifying Knudstorp’s findings, the Board restructured the management team and appointed him CEO. Within two years, Knudstorp and his team had fundamentally redesigned how LEGO managed innovation, and built one of the most sophisticated innovation systems in the world. Today, LEGO is the most profitable and fastest growing company in the toy industry, with growth and profitability rates similar to Apple’s.

The goal of this talk is tell the SXSW audience the LEGO story and the lessons they can learn from the company’s fall and rebirth

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Rise of Analytics: Impacting the Editorial Process?
Saturday March 10, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol EFGH) 701 E 11th St, Austin, TX 78701
The rapid proliferation of choices at the readers' fingertips for accessing content has made the editor's job more complicated than ever. Behavioral analytics will uncover when readers want what content, where they are when they want it, and if they want it on their phones, tablets, or PCs. Understanding user behavior across these platforms will not only guide the editor on how to deliver digital and mobile content but also offer new insights on how to deliver traditional, offline content to improve the readers' overall experience with the brand.

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Rude Awakening: Content Strategy Is Super Hard
Saturday March 10, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol ABCD) 701 E 11th St, Austin, TX 78701
It's official: "content strategy" has become a trendy buzzword phrase that everyone is using to describe everything remotely related to content. SEO content strategy! Social media content strategy! Content marketing content strategy! Wait. This sucks. Weren't we just starting to focus on The Important Stuff? The messy, complicated content stuff that companies have been ignoring for years? What needs to happen now if we're finally going to get this content thing right? Four of the brightest minds in content strategy will tackle some the toughest issues our companies are facing: cross-platform distribution, governance, legacy content, distributed publishing, and trying to prepare our content for future technologies we can't possibly predict. This Future of Journalism Track is sponsored by The Knight Foundation.

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Salary Tutor: Become a Salary Negotiation RockStar
You've networked like a politician, found your dream job, and nailed the interview. It's crunch time, and the Evil HR Lady leans back and asks: "Sooo… what kind of salary were you looking for?" Salary negotiation is a critical skill needed throughout your career, but one that no one ever taught you. Freezing up at this key moment can cost you thousands. You need to become a Salary Negotiation Rock Star. Jim Hopkinson will read from his book “Salary Tutor: Learn The Salary Negotiation Secrets No One Ever Taught You,” which uses storytelling, case studies, illustrations, and just the right touch of humor. Learn what to say and when to say it. Master successful FBI negotiation techniques. Harness your social media network to gather information. Create a one-of-a-kind document to secure the highest salary range. Based on Jim’s real-world experience at Wired, ESPN, and a tech startup, this presentation will help you get paid what you deserve.

12:30 PM

Shoebox Full of Photos: Beyond Digital Storage
Saturday March 10, 2012 12:30pm - 1:30pm @ Omni Downtown (Lone Star) 700 San Jacinto Blvd, Austin, TX 78701
Do you remember when you cracked open that shoebox full of snapshots in your grandmother's attic and discovered a past generation? Will your grandchildren be able to have the same experience? Will they be able to log in and dig up your Facebook albums? Will they be able to boot up your old iPhone? Hundreds of thousands of photographs are uploaded to online services every day with little consideration for the temporal nature of everything we put in the cloud. If Kodak decides to stop making film, the photographs in your closet will remain, but the same is not true if Facebook decides to shutter its photo business. And while a tattered photograph continues to tell a story, a corrupted hard drive or a hacked account can destroy a lifetime of photos in an instant. Is a shoebox full of photographs simply nostalgia, or is it more? Are the images we take just for us, or do we have a responsibility to leave behind more than just a pile of bits for future generations to discover?

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StartUp Health: Transforming Healthcare in America
Legendary CEO Jerry Levin and Futurist and Health Investor Esther Dyson are interviewed by StartUp Health Co-founder Steven Krein in a dynamic session to discuss how to transform health and wellness entrepreneurship in America. Steve will engage Jerry and Esther and the audience in a thought provoking discussion on how entrepreneurs are the solution to changing healthcare in our country and how to establish the entrepreneurship culture throughout the nation in sectors like health and wellness. They will discuss how can entrepreneurs, investors, healthcare professionals and organizations can be collaborate in this revolution. This Future of Health Track is sponsored by Aetna.

12:30 PM

The Freelance Rockstar
Working independently. It's fairly common in the tech world, but there are also many, many misconceptions and stereotypes. Josh has been working independently as a developer for the better part of the past fifteen years and has learned many lessons not only about what it means to work freelance as far as lifestyle goes, but also many practical bits of info about dealing with money, contracts, clients, personal marketing, and how to fix things when it all seems to go wrong. Christin Roman has just made the big jump from working as a full-time user experience designer to working independently. She will speak about the process of making the big leap -- what sort of planning it took, what the dangers were, and how it's turned out so far. And we can both speak to the idea of working freelance as a lifestyle choice -- balancing work and life, etc. We would also like to keep this open to audience discussion about experiences and techniques for living the life of a freelance rockstar!

12:30 PM

The Great Library Swindle: Your Rights Are at Risk
Libraries, oft loved and honored are under attack from the most unlikely of sources. Book publishers, municipal governments and others seem hell-bent on library destruction, while many wonder if libraries are even relevant at all in the digital age. But – if the library disappears, who will really defend your right to confidentially access free information? Business? The megaminds of the Interwebs? Think again, compadre. Libraries - and librarians - care about your rights. Come to learn what the library offers you, what's really at risk, and how the library is more relevant today than ever.

12:30 PM

The Lean Startup
Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon C) 500 E 4th St, Austin, TX 78701
YO STARTUPS – STOP WASTING YOUR TIME (AND FUNDING)! Hosted By Eric Ries (The Lean Startup) and Dave McClure (500 Startups), this 1-day track teaches pivotal metrics and actionable frameworks for building better, faster, and smarter companies. Learn to be agile, iterate quickly, and improve rapidly. Featuring leading startups and companies like Etsy, Fab.com, HubSpot, & more. This session is sponsored by The Lean Start Up.

12:30 PM

The New Hollywood: Building Celebrity Brands Online
Saturday March 10, 2012 12:30pm - 1:30pm @ Sheraton Austin (Creekside I & II) 701 E 11th St, Austin, TX 78701
Lights, Camera, Log-on. The evolution of social media has provided personalities the opportunity to manage & build their brand online. Celebrities create & share original content with followers & often interact with them directly. Leveraging the existing fan base, celebrities are building huge online followings for their sites, Twitter, Facebook & more. Join the innovators of social media platforms for Lauren Conrad, Meghan McCain, the Jonas Brothers & Kraft and Walgreens as they discuss the impact for celebrities & brands. Online celebrity communities provide significant value to marketers & brands & financial opportunity for the personalities. This panel discusses the value, growth and phenomenon of celebrity brands online.

12:30 PM

The Solid Verbal Live Podcast
Saturday March 10, 2012 12:30pm - 1:30pm @ Driskill Hotel (Maximilian) 604 Brazos Street, Austin, TX 78701
Four years ago, The Solid Verbal was a little-known, low-rent college football podcast started by two guys in different states who had never met. Now, after an incredible journey, hosts Ty Hildenbrandt and Dan Rubenstein find themselves at the epicenter of the sport’s online universe, covering national championships, landing spots on satellite radio and ESPN’s Grantland Network, and earning a cameo in the New York Times. How did they do it? Stop by for the full story. (And stay for the college football.)Fledgling bloggers, corporate brand managers, and agency content strategists can learn from these experiences in building a strong content brand, developing a differentiated voice, and creating a dedicated community in the age of participation. Meanwhile, fans can swing by for a candid discussion about all the latest musings in the world of college football within the comfy confines of a town that knows a thing or two about the game.

12:30 PM

Two Decades of Trajan in Movie Posters
Soon after its appearance on the font market more than 20 years ago, the Adobe Original Trajan was embraced by Hollywood. Now it seems to grace more movie posters than any other typeface. Its stately and classic character shapes made it the go-to choice for Oscar material. Yet in recent years the popular font has apparently fallen from grace, and a pretender to the throne is vying to take its place.

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Rogers Communication Afternoon Happy Hour (North of 41)
Saturday March 10, 2012 1:00pm - 4:00pm @ Old School Bar & Grill 401 E 6th St
Rogers Communication Afternoon Happy Hour (North of 41)

North of 41 is an organization whose sole mission is to help entrepreneurs expand their contacts across country borders.  We bring technology from local to global!

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Afternoon Event: Registrants Lounge presented by MOFILM
Saturday March 10, 2012 2:00pm - 7:00pm @ Registrant’s Lounge Neches and E 4th, Austin, TX 78701
The Registrants Lounge presented by MOFILM, located on the corner of 4th and Neches right in front of the Austin Convention Center, is the meeting place for SXSW registrants to network and grab a drink.

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Spare Beats (SpareFoot + Uncle Bob's)
Saturday March 10, 2012 2:00pm - 2:00pm @ Molotov Lounge 719 W Sixth St Austin, TX
Spare Beats (SpareFoot + Uncle Bob

SpareFoot and Uncle Bob's are going big this year with a day-to-night unofficial SXSWi party and live DJ showcase. It will be free and open to the public with Do512 RSVP, with drink specials (including free Sailor Jerry's at TBA time) and Dogwood food galore.

Prepare for some major national acts (names dropping soon), as well as a slew of talented local DJs (names dropping soon). Sounds will range from throwback hip-hop to electronic to dancehall/reggae, etc.

RSVP on Do512 now to be automatically entered in our drawing to win a Free Drinks All Day wristband from SpareFoot. 

Mega thanks to our sponsors: Knuckle RumblerGroovesharkKeep It LocalSecession EntertainmentBassmaxxRent WeirdTable Manners CrewTheory Hair Salon

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Yeast By Sweet Beast
Saturday March 10, 2012 2:00pm - 10:00pm @ Headhunters 720 Red River Austin, TX
Yeast By Sweet Beast

Yeast by Sweet Beast 2012, presented by Anne Heller of Aurora Plastics Company and Church of the Friendly Ghost, is a three-day experimental improvisation and outsider music festival, now in its 12th year. Poet, musician and filmmaker Anne Heller (of the experimental improv band Aurora Plastics Company) began the fest in the year 2000 to celebrate still being alive and to return a bit of happiness to the community by creating a manifestation of “flying the freak flag.” She organizes and funds the fest herself, paying the performing bands equally from the profits, if any. Inspired by Andy Warhol’s legendary “Exploding Plastic Inevitable” happenings, this showcase of up-and-coming tonal artists is accompanied by the film installations of video artist Paul Baker and others, creating a hypnotic ambiance throughout. 

Experimental improvisational music is “art for art’s sake,” creation as a means of intense personal expression. The bands featured in Yeast by Sweet Beast are all experienced improvisers who feel comfortable and relish the magic which is creativity in the moment. Many also perform in other musical genres. Each band gets a 30-minute set with 8 or 9 bands performing each night of the fest.


Yeast by Sweet Beast 2012 will feature Louisville, Kentucky’s Bosco Stravinsky and Houston’s Future Blondes, as well as such Austin-based experimental stalwarts as ST-37, Plutonium Farmers, Attic Ted, Book of Shadows and organic-electric soundtrack conjurers Aurora Plastics Company. Paul Baker of Sub Oslo and others will visually accompany the musical performances, in traditional Yeast by Sweet Beast fashion.

For more info visit http://www.facebook.com/pages/Yeast-by-Sweet-Beast-Fest/321347237877510

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Film Texas Reception
Saturday March 10, 2012 4:00pm - 6:00pm @ Iron Cactus 606 Trinity St
Come network over a bite & a drink with SXSW Filmmakers and Panelists, and meet representatives from the Texas Association of Film Commissions. **SXSW Filmmaker, Film Panelist or ScreenBurn Panelist Badge Required**

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Panel Discussion: Let's Talk Innovation Canadian Style! (North of 41)
Saturday March 10, 2012 4:15pm - 4:45pm @ Old School Bar & Grill 401 E 6th St
Panel Discussion: Let

You want to learn about Innovation, forget about Silicon Valley, focus instead  on a country called Canada!!  Bet you are surprised eh?  Canada is leading the world in tech innovation.  On March 10th at 4:15pm, come and hear first hand from our panellists about their drive to success.

Canada has alot to offer tech companies that postively impact their bottom line.  From being leaders in financial services and mobile development along with having a low cost of living, provides a perfect mix of talent and opportunity.

 

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Panel Discussion: Tapping into the Canadian Tech Eco-system (North of 41)
Saturday March 10, 2012 4:45pm - 5:15pm @ Old School Bar & Grill 401 E 6th St
Panel Discussion: Tapping into the Canadian Tech Eco-system (North of 41)

Make sure you stop by the North of 41 Lounge for a drink and you will learn something.  You will hear from some leading experts about the benefits associated with connecting into the Canadian Tech Eco-System.  You will hear first hand from companies and other stakeholders who have profited from having a significant presence in the Canadian marketplace.

Canada has alot to offer tech companies that postively impact their bottom line.  From being leaders in financial services and mobile development along with having a low cost of living, provides a perfect mix of talent and opportunity.

 

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Awesomest Journalism Party Ever
Saturday March 10, 2012 5:00pm - 8:00pm @ Palm Door 401 Sabine Street, Austin, Texas 78701

Are you coming to SXSW and do you love news and technology?

You must come to Awesomest Journalism Party. Ever.  

At the Palm Door (right across the street from the Austin Convention Center)

Cohosted and sponsored by The Huffington Post, Upriser, Hacks/HackersONA, the Poynter Institute, the Association of Alternative NewsmediaUSC Annenberg School of JournalismScribd, and more to come.

Please RSVP. However, RSVPing is no guarantee of entry, as there is a capacity limit to the Marq.

 

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Tech Career Expo Happy Hour
Saturday March 10, 2012 5:00pm - 8:30pm @ Austin Music Hall 208 Nueces St

Mix, mingle, enjoy a beverage, and wind down after the Tech Career Expo.

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Company Showcase and Reception (North of 41)
Saturday March 10, 2012 5:15pm - 7:15pm @ Old School Bar & Grill 401 E 6th St
Company Showcase and Reception (North of 41)

Do you want to see some of the coolest tech on display at SxSW Interactive?  Make sure you stop by the North of 41 Lounge on March 10th at 5:15 pm  to hear 5 company CEO's pitch there company's products.  The company showcase is an on stage pitch session where companies have 3 minutes each to pitch infront of judges.  At the end of the pitch session, the judges will reserve their decisions and at this point it is up to the company participants to get as many votes as they can from SxSW attendees throughout the night.  The final score will tally the judges score for 50% and the other 50% will be from audience voting. 

We would like to thank our friends at Jetjaw.com for providing the voting system for the competition all weekend.

 

The participating companies are:

1) Clearfit

2) Empire Avenue

3) Syzzle

4) Wattpad

5) Yapagame

 

Stop by and cast your vote for your favourite company.  Final results will be revealed on Sunday March 11th, at the North of 41. 

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End of Session Drinks (Uberlife)
Saturday March 10, 2012 6:00pm - 6:00pm @ Lustre Pearl 97 Rainey St.

An open invitation to all SxSW attendees who can't be bothered to go back to their hotels at the end of the sessions on Saturday to come hang out for beers, chilling, chatting and the rest. Meet and get to know a whole bunch of fellow SxSW-ers from across the world and find a crew to head over to the opening party with.

To keep in touch during SXSW join the uberlife.com hangout at http://uberlife.com/hangouts/sxsw-saturday-end-of-session-drinks & get the app.

Rsvp via uberlife to guarantee your place and keep up with what else is going on at SxSW!

 

See everyone soon!

 

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Identity Biergarten
Saturday March 10, 2012 6:00pm - 8:00pm @ GoLab Austin 621 E. 6th St. Ste 200, Austin, TX 78701

Want some German-inspired malted beverages and other refreshments from local producers? Come to the Identity Biergarten for an informal identity and personal data networking event.

Thanks to our sponsors!
Unbound IDSailpointGluuoneIDConnect.ME

 

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Tech Cocktail's #Startuplife Celebration (.CO)
Saturday March 10, 2012 6:00pm - 6:00pm @ The Stage on Sixth 508 E 6th Street, Austin, Texas 78701
Tech Cocktail

Join TechCocktail.com as we celebrate some of the hottest startups in all the land on the grand stage at SXSW.

To wrap up the day of activities at SXSW, Tech Cocktail will be hosting its third annual mixer style event at SXSW (check these links out in case you missed the last two years – SXSW 2011 and SXSW 2010).

Past showcased startups at our events have gotten great feedback, been funded on the spot, met new employees, investors, and some have even be acquired. Some of our SXSW showcased startup alumni include Foodspotting, Khush, Mobile Roadie, Storify, Udemy, Tango, Sifteo, Sphero, Votizen, and many more. 

This event is free with a SXSW badge.

 

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Pure Michigan Event (MSU)
Saturday March 10, 2012 7:00pm - 10:00pm @ Parkside 307 E 6th St, Austin, Texas 78701
Pure Michigan Event (MSU)

Michigan State Alumni Association and Pure Michigan are partnering to host an event for any MSU Alumni as well as anybody who is from the State of Michigan. Food and drinks will be free while it lasts.

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Women in Tech Meetup (Uberlife)
Saturday March 10, 2012 7:00pm - 7:00pm @ Four Seasons 98 San Jacinto Boulevard, Austin, TX 78701
Women in Tech Meetup (Uberlife)

An opportunity for any women attending SXSW Interactive 2012 who feel like hooking up for a few cocktails at the Four Seasons near the start of the conference.

A chance to meet fellow women in tech, hang out and then head to one of the many parties going on that night - perhaps stop off for some food on the way:

To confirm your place, see who else is booked on and get any updates in the run up, RSVP on the uberlife hangout:

Girls in tech

 

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ExpressionEngine Party
Saturday March 10, 2012 8:00pm - 12:00am @ Opal Devine's Freehouse 700 W 6th St, Austin, TX 78701
ExpressionEngine Party

Maybe you're an experienced ExpressionEngine developer. Maybe you just want to learn about EE or CodeIgniter. Maybe you manage a site built in EE. If any of these words make sense to you just come to the party. We'll sort it out over drinks.

Seriously though, the EE community is amazing and we love being a part of it. So come eat, drink and swap war stories with your fellow designers and developers.

Who knows… if we’re lucky maybe there will be an old-timey gunslinger duel outside the bar at some point… that happens all the time in Texas, right?

 

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Mobile Music Invasion (Vivogig + DejaSet)
Saturday March 10, 2012 8:00pm - 3:00am @ Swan Dive 615 Red River St
Mobile Music Invasion (Vivogig + DejaSet)

Free with RSVP on Do512!

THE OCTOPUS PROJECT head up mobile music startups, vivogig and DejaSet's Mobile Music Invasion unofficial (no badge wrist band required) SXSW Interactive party with FREE DRINKS.

Prepare for a sensory overload as vivogig projects photos taken by the crowd on their soon-to-be released band photography app and DejaSet shoots the gig audio directly to your phone!

BANDS
- Octopus Project 
- Fresh Millions
- Sphynx
- DJ Joe Mirasole from The Bright Light Social Hour (DJ Set) 
And more...

VIVOGIG (www.vivogig.com)
shoot, share and vote on your favorite live music photos. You can upload your gig pics to the website right now and through the app at SXSW. 

DEJASET (www.dejaset.com)
Bands can record and immediately sell recordings of their set the minute they put down their guitars. Fans get to re-live the experience with the sound from the actual show! 

MEDIA PARTNERS: 
KSTW (http://ktsw.txstate.edu/)
Eye In The Sky Collective (http://eyeintheskycollective.com/)

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The Computer Blue Party (Copyblogger Media)
Saturday March 10, 2012 8:00pm - 9:30pm @ The Rattle Inn 610 Nueces St, Austin, TX 78701

The Copyblogger team is throwing another unforgettable SxSW party this year, only this time, the one and only Brian Clark will be spinning awesome '80s music for the duration of the open bar happy hour. Held at Stubb's newest venue, The Rattle Inn, the Computer Blue party will feature several floors of great people, music, and of course, cocktails.

A free open bar will be held from 8:30 - 9:30pm. Last year's event had lines around the block, so be sure to arrive early if you want to join the fun!

This event is free, although you must RSVP via the link below in order to attend. See you there!

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House Party
Saturday March 10, 2012 10:00pm - 12:00am @ Big Red Sun 1311 E Cesar Chavez St, Austin, TX 78702

Must be 21+ to attend. Invitation is non transferable.

Enjoy Dos Equis® Responsibly, © 2012 Cervezas Mexicanas, White Plains, NY

RSVP via the link below.

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TBA

#NoFailWhale: Tweet More, Drop Out Less
Join Rey for an engaging, lively, beat-box-a-licious discussion about how the college classroom can be transformed into an engaging, collaborative learning community with the help of Twitter. Last year at SxSWi, Rey presented research to show that using Twitter can help increase student engagement and improve grades. This year, he’s back with fresh and compelling data to show that Twitter can not only be used to engage students, but improve understanding of course content and reduce the college dropout rate after the first year. Rey will summarize analyses of qualitative data describing how students interact on Twitter and what this means for the learning process; he’ll also provide quantitative data to explain how Twitter use affects acquisition of course content, engagement and persistence. In addition to presenting these results, Rey will discuss specific applications of Twitter technology higher education professionals can utilize to maximize educational good.

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4-Hour Work Week Is BS: Truths of Working Smarter
Work is everywhere. In the office, on a plane, in your car, at Peet's Coffee down the street. It's virtually inescapable. And while everyone would love to believe the 4-Hour Work Week is possible, is this the reality in today's market? Can you successfully manage and execute multiple projects within a global ecosystem with a team that has several, if not all, workers contributing remotely? Let's have a frank conversation with today's industry pioneers and thought leaders, shedding new light on how we work. With mobile devices within hand's reach at all times, there's truly no excuse or escape -- something early adopters know all too well, but the mainstream is quickly discovering as well. Here, each of the parties will discuss truths they've learned about what it really means to work smarter, and evaluate and discuss some of the false sentiments floating around like needing to "meet" more and the amount of time a brainstorm should (in truth) last — in the end, sharing the worklife heuristics they've acquired and learned over the years and that make all the difference in how they operate in their day-to-day lives.

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5 Brands Travel the US Inspiring Entrepreneurship
Grasshopper, Mailchimp, Wufoo, Shopify, and Batchbook all joined forces in 2011 to create and execute the Barcamp Tour. We journeyed across the country together to work with 10 different entrepreneurial cities and help them put on a barcamp that would inspire / energize their communities. We shared our passions, listened to other peoples, and took in the unique character of each city we visited. Boy did we learn a lot. We would love to share those observations & experiences with you in hopes that you might take that passion back to your own community. We also wanted to explain why our 5 brands so strongly believe in free beer and hugs versus banner ads and trade shows. These word of mouth branding tactics have been a major part of all 5 of our company’s growth, and we are ready to share our secrets!

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A Brief History of the Complete Redesign of Google
In the summer of 2011, Google completely redesigned nearly all of its applications to be more focused, elastic, and effortless. For the first time in Google’s history, hundreds of millions of users could use a suite of products – from Search and Maps to Gmail, Docs, and Calendar – with a unified, modern look and feel. Join the designers who led the effort for war stories and lessons learned in bringing beauty to Google’s flagship products.

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A Dr, Patient & Insurer Walk into a Social Network
What happens next? Mobile, social and peer-to-peer tools are blowing up politics, news, and entertainment. But what about health care? Why is it that you can connect with everyone you know online except for your doctor or your health insurance company? Why is it easier to update your status on Facebook than it is to update your health history? Why do clipboards and paper forms still play a prominent role in the doctor's office? On the flip side, patients and caregivers who have their lives on the line are literally putting their lives online. Research shows that if you enable an environment in which people can share, they will. The benefits of that sharing will entice others to join and there is mounting evidence that sharing is, in fact, caring. When people connect with the right tool, the right advice, or the right person who is just ahead of them on a treatment path, their health outcomes improve. Everyone - clinicians, health insurance companies, patients -- know we need to figure this out. So what's going to happen in that bar? A fistfight? A love connection?

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A License to RHoK
Want to change the world? Then get a license to RHoK! Random Hacks of Kindness (RHoK) is a global initiative to create practical open source solutions to humanity's toughest challenges. Organized by Google, Microsoft, Yahoo!, HP, NASA and the World Bank, RhoK brings together thousands of the best and brightest developers from around the world - like YOU - to participate in fast–paced and competitive marathon coding events resulting in real applications that are making an impact on humanity. The RHoK community has grown rapidly over the past 2 years, with 3000 participants from 43 cities who have worked on 214 distinct solutions. This talk will bring together "RHoKstars" to provide an overview of the initiative, discuss some of the solutions developed, describe how the SxSW community can contribute to the effort and most importantly, brainstorm about what is next. …and if they let us, we'll be playing rock music and lighting off fireworks!

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Adapting New Technologies for Humanitarian Aid
Responding to medical humanitarian crises is filled with a variety of obstacles. Constraints like limited time for aid workers, uneven staff education, lousy internet and mobile phone access, as well as the frantic pace of emergency response have made aid organizations reluctant to introduce technological innovations into their practice. This panel will explore how two international aid organizations collaborated with technology companies to adapt new technologies to field conditions. In on instance, Doctors Without Borders/Médecins Sans Frontières (MSF) teamed up with Google on a spatial mapping project to better understand the cholera epidemic in Haiti in 2010. In another program, Women and Health Alliance (WAHA) are teaming up with the mobile phone carrier Expresso and Microsoft’s HealthVault in Senegal to adapt electronic medical record system to SMS. The discussion will address how the programs were implemented, how cultural differences were bridged, and what lessons were learned.

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Afternoon Event: Registrants Lounge presented by MOFILM
Sunday March 11, 2012 TBA - TBA @ Registrant’s Lounge Brush Square Park
The Registrants Lounge presented by MOFILM, located on the corner of 4th and Neches right in front of the Austin Convention Center, is the meeting place for SXSW registrants to network and grab a drink.

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Ambient Location and the Future of the Interface
UX designer Amber Case will share insights from her research in cyborg anthropology and talk about what really makes us human.

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Are Great Employees Overrated?
Sunday March 11, 2012 TBA - TBA @ Courtyard Marriott (Brazos) 300 East 4th Street
Who is worth more — one amazing employee or one hundred adequate ones? You've heard about the war for talent. If your business is looking to take over the world (or just your industry), how do you first build your talent pool? Do you fill your ranks with free-agent superstars, or foster a team of people whose names will never make the marquee, but are skilled enough to make your company a success? Your choice has implications for your culture, and your bottom line. This debate kicked up a tremendous response on the Harvard Business Review's website (hbr.org), but the jury is still out. What makes the world go 'round — individual brilliance or group genius?

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Austin 2032: Shaping Future Cities with Mobile Data
The ubiquity of mobile devices gives us an unprecedented view into human mobility. Smartphones of today provide precise information on location, orientation, and trajectories of their users. Study of anonymized, aggregate collections of data allow insight into human behavior that can greatly benefit our understanding of society while preserving individual privacy rights.

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Beautiful Data? No, That Data is a Sex Machine
Yes data is beautiful–but SEXY?! That’s right. It’s powerful, self-sufficient; it can write its own ticket. Data doesn’t need you anymore...or does it?We’re all looking for ways to pull useful information from the overwhelming amount of data flooding the Internet. Two solutions have surfaced–dataviz and semantic web. Both are taking on a life of their own but they’re tackling the problem in very different ways.Data visualizations give us the means to understand the multitude of data out there. But what’s next? Ever heard of XBRL? RDF? These and other semantic web technologies are changing the way we understand data. They give data context. Without context, data is meaningless, and data can’t organize itself.Back end semantic web & front end visualizations both make data more usable but require a human catalyst. Are we entering a time that data will make itself more usable by organizing itself contextually and representing itself visually?Moderator: Greg Ebert, Rivet Software

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Big Business: The Future of Marijuana Journalism
Gawker says William Breathes, the nation’s first medical marijuana critic, has the “best job in journalism,” which may be why he’s been featured by the New York Times, CNN and The Daily Show. Meet him at our panel about how to cover the medical marijuana industry. Breathes and Patricia Calhoun, editor of the Westword, are based in Denver, Colorado, the Wild West of “MMJ,” where there are more dispensaries than Starbucks'. We'll show you how to report on and earn revenue from the medical marijuana industry in your community in a way that's useful to all involved. We'll share advice about handling MMJ politics, culture and how the multi-million dollar industry sprang up around it. And yes, how to cover pot culture without pandering. MMJ still remains a taboo subject for the old guard of journalism, who at best cover pot with a wink and a nod. And finally, we'll talk about being a pot critic – which may not always be the best job in journalism, but it sure beats writing obits.

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Big Data: Privacy Threat or Business Model?
Technological innovation has dramatically increased the types andvolume of personal information created and captured. Social networks,mobile devices, thermostats, cars, even kitchen appliances collect andaggregate data from and about users. Personal data is among the mostvaluable assets for the current crop of tech startups. On the darkside, consumers have very little conception of the amount of data theyare creating and sharing and little appreciation of the potential risksand harms. On the bright side, data-based innovation can lead to newproducts, more efficiency, and lower costs. How can we protectourselves, without overreacting, in the age of data abundance? Can wetrust in the market to deliver the appropriate controls and usereducation, or do we need regulatory intervention? This session is sponsored by CNET / CBS Interactive.

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Brands with Benefits: Hooking Up with Good Deals
Are your customers in a long-term relationship with your brand? Do you get the feeling they are just looking for a one night stand? Or is it just…complicated? Today’s frugal consumer is increasingly likely to bounce between brands and stores to find the best deal, and competition for their love is heating up. How do you keep the flame alive with the “deal of the moment” consumer that has a bit of a wandering eye? If you’re looking for a short-term hook up with a hot little check-in app – try another panel. This session will cover long-term loyalty solutions that create the perfect marriage of today’s social, local and mobile strategies. Hear from leaders at Gilt City, Modiv Media and Linkable Networks about how brands and retailers are keeping customers loyal with in-store mobile commerce, card linked offers and daily deal programs that drive redemption. By offering your customers exactly what they want, when they want it, you can get the relationship back on track.

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Can The Biggest Ideas Fit in Smallest of Ad Spaces?
How do we use technology in ads that people will love, remember and share 50 years from now? In 2011, Google partnered with 4 global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns (the real Mad Men).

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Co-Founder Speed Dating with DreamIt Ventures
Meet potential co-founders in a live "speed-dating" session, preceded by advice from DreamIt alums on dos & don'ts of co-founder hunting.

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Connected Living Rooms, Contentious Networks
The celestial jukebox. Cloud gaming. On-demand movies on your mobile phone. The dream of having all the entertainment you want as soon as you want it, has never been so close. There’s just one catch: network contention. You know it by many forms: A spinning hourglass; a “Buffering” window; a stuttering video. Though full of promise, cloud-based, streaming entertainment is still a long way from the seamless, instant response we’ve come to expect from a DVD player or a console game system.

TBA

Content and Coding Are Not Commodities
Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of attitudes, it's hard to get buy-in from the other side. What coders and journalists should understand: they have more in common than not. Both sides are motivated by their craft and a desire to feel that an audience is experiencing their work, whether though prose or programming. They want to work with smart people on interesting problems. Coders and writers are not interchangeable. Great talent can be an order of magnitude more effective than mediocre talent.Though discussions of case studies from The Washington Post, New York Times, Huffington Post and the federal government, this panel will explain from both the journalists' and the programmers' perspectives how to speak a language they will understand.

TBA

Creating Engagement: Brains, Games & Design
This segment gives you a psychological dashboard for creating compelling and engaging interaction experiences. Learn to manage the trigger points for critical psychological processes that determine the mental states of immersion, engagement, and flow so you can motivate your audience to keep playing, start buying, or even change the world. Your design starts in the senses and is translated by the brain into emotion, experience and behavior. With neurocognition and positive psychology, we unlock the translation process for engagement, flow, story, and pleasure. Get a checklist to create more successful and satisfying interactive media, whether it’s on a single platform, across media, or a transmedia, to improve the outcomes of your projects, from design and marketing to advocacy. Avoid unintended consequences of design. Learn to engage the brain to create engaging user experience, motivation and influence behavior.

TBA

Creative Leadership: Reimagine the Design Process
Design groups the world over are littered with the remains of design process initiatives gone horribly useless. But, unless you are a one man band — and, let’s face it, few of us are — getting a group of designers, developers, and business owners to get a fantastic design out the door can feel like herding cats. What’s a design leader to do? Change our framework. Design process is not a technical problem to be solved (like designing a clock) but a living emergent system (like a cloud) to be exposed, evaluated and iterated.

TBA

Customer Experience Meet Up
Where is the Customer in Customer Experience? With the democratization of the web, customer experience is consistently a top meme. Now that ordinary citizens have a voice with large brands, what does the future hold for Customer Experience? Get together with other customer experience experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a customer experience expert for your company.

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Data Is the New Oil: Wealth and Wars on the Web
Oil has an unnerving ability to blow up the economy, cause wars and disrupt ecosystems. It’s a paramount resource and industry creator, spurring trillion dollar economies mining, refining and managing the asset.

TBA

Data Mining Music
Data mining is the process of extracting patterns and knowledge from large data sets. It has already helped revolutionized fields as diverse as advertising and medicine. In this talk we dive into mega-scale music data such as the Million Song Dataset (a recently released, freely-available collection of detailed audio features and metadata for a million contemporary popular music tracks) to help us get a better understanding of the music and the artists that perform the music.

TBA

Demystifying Design: Fewer Secrets, Greater Impact
Even in today's experience-obsessed world, Design is often perceived as a tactic to simply “make things pretty.” To combat that oversimplification, designers often shroud their work in a mysterious cloud of specialized tools and jargon. This mystery gives designers (of every sort - visual, UX, interaction, et al) a false perception of value, uniqueness and control over their process and work. In actuality, this self-imposed mystery drives divisions between designers and their teams. To lay foundations for greater collaboration and inclusion, designers need to stop looking at their work in terms of “trade secrets” and start opening up about their process. Through this transparency, the cloud lifts and the true value of Design becomes clear while designers are revealed to be the indispensable product people they truly are.

TBA

Design for Your Audience Not for Yourself
With Dribbble, Forrst and other curated sites, the designer's attention has shifted focus to impressing his fellow peers and mimicking influences rather than who we should be focusing on: our audience. We're beginning to lose sight on delivering content in a meaningful way to the people who regularly traffic our sites.Design is beginning to look homogenous and more like a pattern of trends within the design community. Original design should be presented in a way that resonates with the audience and helps the designer grow without losing his own identity in the community.

TBA

Design. Build. Transform.
Emily Pilloton is a designer and builder, disguised as a high school teacher. In this session, she will tell the story of Studio H, a high school design/build curriculum based in Bertie County, North Carolina, the poorest, most sparsely populated and racially divided county in the state. In one year, her students design and construct a full-scale piece of architecture for their hometown (last year, a 2000-square foot farmers market, along with 3 public chicken coops). This session will make the case for bringing back new, design-infused models of vocational learning as a means to engage students in hand-to-mind creativity, and real-world progress in their own backyards.

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Designing for Awareness in the Attention Economy
In today’s digitally-connected online world, everything competes for your attention. An attention economy exists for consumers. We have more information and easier ways to deliver it. Yet, consumers have a finite set of attention to "pay" to these competing messages.

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Dewey Community Service Honorees Meet Up, Pt 1
Network with, learn from and be inspired by the honorees for the 2012 Dewey Winburne Community Service Award. If you can't attend this Meet Up, then be sure to attend the Dewey Awards Ceremony at 7:00 pm on Sunday at St. David's Episcopal Church (301 E 8th St). The 10 Dewey Winburne Community Service Award honorees for SXSW 2012 are Judy Brewer (World Wide Web Consortium), Laura Deutch (Messages in Motion), Brian Elliot (Friendfactor), Izzy Johnston (Developers for Good), Jacquie Jones (National Black Programming Consortium), Becci Manson (All Hands Volunteers), Jose Gomez Marquez (Innovations in International Health initiative at MIT), Aleph Molinari (Fundación Proacceso), Josh Nesbit (Medic Mobile), and Humberto Perez (Cinema Du Cannes Project).

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Dewey Community Service Honorees Meet Up, Pt 2
Network with, learn from and be inspired by the honorees for the 2012 Dewey Winburne Community Service Award. If you can't attend this Meet Up, then be sure to attend the Dewey Awards Ceremony at 7:00 pm on Sunday at St. David's Episcopal Church (301 E 8th St). The 10 Dewey Winburne Community Service Award honorees for SXSW 2012 are Judy Brewer (World Wide Web Consortium), Laura Deutch (Messages in Motion), Brian Elliot (Friendfactor), Izzy Johnston (Developers for Good), Jacquie Jones (National Black Programming Consortium), Becci Manson (All Hands Volunteers), Jose Gomez Marquez (Innovations in International Health initiative at MIT), Aleph Molinari (Fundación Proacceso), Josh Nesbit (Medic Mobile), and Humberto Perez (Cinema Du Cannes Project).

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Dick Durbs <$ Mobile Payment Startups (By Accident)
Dick Durbin is no Michael Arrington, but if your startup touches mobile payments, local deals or anything to do with the financial industry, it’s time to stop fearing Michael and start kowtowing to "the Durbs.” Hidden deep within the 2600 pages of barely comprehensible legal gobbledy-gook that is the Durbin Amendment is a series of unbelievably wide-ranging regulatory changes that will reshape the future of payments for the big boys and the little guy alike. These changes range from trust-busting the MasterCard-Visa interchange duopoly, to a massive price-fixing scheme for debit-card transactions and even allowing merchants to charge different prices for the same product depending on what you pull out of your pocket at the cash register. It’s far too early (and way too subjective) to tell if it’s “good” or “bad”, but it’s certainly a massive disruptive force for all of us. In shifts like this, there’s more than just big winners and big losers, there’s also huge opportunity for new players to travel down some exceptionally profitable paths. Join Seth Priebatsch, Chief Ninja of SCVNGR and LevelUp for a semi-technical session on how the Durbin Legislation affects the payment/deals/location-based ecosystem all the way from Bank of America on down to your just-conceived startup.

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Digital Health: Borrow from Developing Countries?
Can novel health applications in developing countries spark health innovation in the United States? Massive experimentation in mobile and interactive health is taking place overseas, often targeting poor populations in poor countries. Consider several current examples: 1) a smart card enabled health savings scheme for uninsured mothers-to-be; 2) a crowdsourcing application to identify medicine stockouts in real-time; and 3) a viral model for peer sharing audio health content using mobile phones and traditional social networks. These are services from just one country: Kenya. Worldwide, mobile and interactive innovations represent fundamental shifts in how we think about health and healthcare. These innovations are leapfrogging traditional models. What can we adapt to the US health system (and market) in the next 2-3 years?

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Digital Immortals: Preserving Life Beyond Death
When you kick the bucket, you'll leave behind a vast amount of digital information: a lifetime's worth of Tweets, emails, blogs, photos, videos and more. They're the product of a creative life well lived.

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Discardia: More Life, Less Stuff
Let go of everything that doesn't make your life awesome! With three key principles and numerous practical tips, Discardia helps you solve specific issues, carve away the nonsense of physical objects, habits, or emotional baggage, and uncover what brings you joy. This SXSW reading from Dinah Sanders' new book Discardia: More Life, Less Stuff will feature staying on target, little decisions, and big priorities. Maintaining focus on what you most want to achieve in the face of a world of distractions is hard, but you can do it – even when you don't always have anyone above you helping to maintain that big picture perspective. Come hear about techniques which can help you in your work—whether you're part of a team or working on your own. Learn how to make your hour-to-hour decisions serve your longer-term priorities.

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Don't Just Sell Things: Change the World
Our world is changing: the planet is warming, the population is growing, the water supply is being threatened and financial systems are suffering. Traditional ways of conducting business and developing products are evolving and the belief that earning a profit for profit's sake is becoming dangerously irresponsible. Hosted by Matthew Bishop from The Economist, the session will bring together Neil Powell, founder of The Information Blanket; Cindy Gallop, founder of If We Ran the World; Margaret Keene, executive creative director at Saatchi & Saatchi LA, the agency helping Toyota harness the power of their brand with programs like “Ideas for good” and “100 cars for good;” and Leo Johannes Leonardo to explore the intersection of ethics and economics and look at why driving for social good has become has the guiding principle for the world's leading innovators.

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dot.wtf?top.level.domain.names.will.change.the.web
With ICANN's rollout of new vanity TLD's this year, marketers, IT, and legal professionals have many questions the implications and impact on their respective areas of business. While conceivably anything past the "." can now be registered and used as a proprietary presence or open registry, the price of entry makes this a heavy consideration for even the largest enterprise businesses. This session will discuss the implications of new TLDs, discuss the birth of the "search optimized gTLD," review a history of other gTLDs such as .travel, .jobs, .asia, and .museum, and review some of the possible proprietary and registry applications of a new TLD. An overview of the registration, auction, and challenge process will also be presented. Voteforthispanel.now, and we look forward to SeeingYou.There.

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Election 2012: Campaigns, Coverage & the Internet
From smear campaigns on Twitter to owning a domain before the opposition does to constituent hangouts on Google+, social media and the web have changed the election process for good. Candidates rely on social media to get their message out on their terms, journalists report and react to the story as it happens, and social platforms help to galvanize public opinion, support volunteers and solicit donations. With viewpoints from journalists, scholars, and campaign practitioners, this panel will reflect on the 2012 presidential campaign and how new media has made its mark. Specifically, the panel will look at which online platforms are performing the best in the 2012 election, the convergence of new and traditional mediums on the campaign trail, and analyze how campaigns are using these tools to promote their issue platforms and candidates, successfully or not.

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Everybody's a Bloody Entrepreneur! Or Are They?
There was an article - or 100 - the other day that said something about entrepreneurs being...The life blood of society! The new drivers of our economy! The largest employers of our citizens! The solution to our problems!

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F**k Privacy: Neuromarketing Is the Web's Future
Consumers are uninformed, and consequently paranoid, about data collection and privacy standards. They presume marketers are peering into their personal lives and equate web analysts to identity thieves. What they fail to understand are the hidden costs to cracking down on privacy, for the capitalist and consumer in us all. Privacy restrictions will result in decreased sales, lost jobs, poor content, irrelevant advertising and shitty consumer experiences. It will set digital technology back a decade. One could argue this pro-privacy is almost rooted in anti-capitalism.

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For Better or for Work: Married to an Entrepreneur
How does someone who is obsessed live peacefully with someone who isn’t? That question—posed by an entrepreneur—elegantly summarizes the quandary faced by company founders and their spouses. In “Balancing Acts,” Meg's regular column in Inc. Magazine, she examines the impacts—for better and for worse—of entrepreneurial businesses on families.

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From Dorm Room to Board Room
This dual format will focus on how to grow your dorm room idea into an overnight success-- and by 'overnight' we mean 10 years of ridiculously (fun and) hard work! When they launched Mental Floss magazine at Duke University in 2001, co-founders Will Pearson and Mangesh Hattikudur knew they had a seed of an idea. They wanted to create a magazine that blurred the lines between education and entertainment-- a place “where knowledge junkies get their fix.” A decade later their brand would include books, board games, a thriving t-shirt line, and a website that attracts over 2.5 million unique visitors per month. In the last three years, their brainchild has appeared on Inc. magazine’s 50 fastest growing media companies. Pearson and Hattikudur will discuss how to shepherd a brand through new mediums and formats, the digitization of traditional media platforms, and building successful & meaningful e-commerce ventures, all while staying true to your brand.

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Fulbright: How the 1st Social Network Adapts to SM
Sixty years before Zuckerberg, Senator J. William Fulbright had a revolutionary idea: connect people around the world to share ideas. Born out of WWII, his vision was “public diplomacy”: exchange regular citizens of various countries to interact, share knowledge, become friends, and stay connected for life.

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Funny People Can Make You Buy Dumb Things
Find out why funny “works” with consumers from a panel of experts and professional comedy people including: Jim Beiderman, exec producer of The Onion News Network, The Whitest Kids U Know, and Michael and Michael Have Issues; Andy Currie, advertising creative director and writer of the award-winning Dos Equis “Most Interesting Man In The World” campaign; Tony Mennuto, former TV comedy writer and award-winning creative director of RadioFace - a marketing and branding company specializing in funny content; PLUS, a recognizable guest from the comedy world. Our panel will show examples, and discuss the funniest, most effective ways of reaching people across all marketing platforms including: TV, radio, digital, social, live performances, and stranger mediums. A fake ad campaign (for a ridiculous product) will be presented to the crowd to illustrate the power and possibilities of a far-reaching, humor-based ad campaign.

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Geo Interfaces for Actual Humans
Location, Location, Location!!! These days people are excited to find and share web content using location data. Flickr has helped lead this with innovative concepts such as reverse geolocation, and more recently with the geoprivacy feature Geofence. The concepts and technologies involved in making these a reality are complicated and still emerging.

In this talk, We will explain how interfaces can be designed and developed to guide users into understanding these complicated concepts while having fun. We will also spend some time talking about how these technologies are implemented at the scale of Flickr which is currently the largest repository for geotagged photos. Finally, we will answer questions on how to use our APIs to create better geo-based experiences with your own internet-enabled projects.

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Go Forth & Make Awesomeness: Core Values & Action
Passion. Purpose. Promise. Pursuit. These are the 4 P’s that create a Map for Awesomeness. Discover how to: embrace your passion, define your purpose, foster your promise, and engage your pursuit. Find out how to do this in a creative environment that encourages collaboration.

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Hacking the Citizen Experience
Citizens interact with their governments (local or national) every day, and they increasingly do this via websites, phone apps, or other types of technology. Many of these interfaces are uninformed by the design and experience practices that have become a standard part of commercial product and service development. In fact, few government agencies have the budget in these times to hire a staff of web and experience practitioners. Over the last several years, a vibrant culture of hackathons has grown up, with developers spending weekends building apps based on government data. Designers and researchers, however, haven't yet begun to participate in numbers.

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High On Line: Applying Psychology to Web Design
Design is becoming an applied behavioral science, and your art school background is no longer sufficient.

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How Comics Journalism Is Saving Your Media
While traditional journalism struggles to find its footing, comics journalism is inherently stylish, uniquely suited to sharing via social media, and popular as hell. During this panel, we'll share findings gleaned from editors, journalists and artists who have stretched the limits of comics to tell complicated stories in a variety of formats, from traditional paneled storytelling to interactive web pieces. We’ll also discuss how this creative nonfiction can impact public policy and reach a broader audience.

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How Great Design Can Ruin Experience
Why do some of the most high quality designs have trouble finding an audience while poor design is celebrated? How can aspiring designers make things that they're proud of but also make a real impact in the marketplace?

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How Is Internet Helping People Make Their Own Laws
Brazil's Marco Civil da Internet is a proposed new national law regulating the rights and responsibilities of Internet users and service providers. Crafted through an open, participatory process, it sets a new standard for national laws governing privacy, freedom of expression, online liability, net neutrality and open government. It is also a real example of "wiki government" in action. After the inovative Marco Civil da Internet, that is now being debated at Brazilian Congress, a huge reform in the Brazilian Copyright Law, a Personal Data Law and even the Code of Civil Procedure are being discussed on open plataforms on the internet, which allows a whole new model of direct democracy. Come learn about what has been accomplished in Brazil and might come to a government near you.

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How to Be an Idea Factory
As a New Yorker cartoonist, Matthew Diffee comes up with ten ideas every week to pitch to the magazine. For every one idea that makes it into print, nine are rejected. The creative life is a numbers game. The more ideas you have, the better a few of them will be. After twelve years of cranking it out, Diffee has learned a few things about being consistently creative. As editor of The Rejection Collection books, he's got some important things to say about dealing with rejection too. This is nuts and bolts, hands-on, day-at-the-idea-factory stuff that you can really use to increase the quantity and quality of your creative output and it might also be funny.

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How to Build Entrepreneurship Communities
Why do some tech communities thrive while other fail? What can you do to start, fix or grow your city's startup scene?This panel will take a grounded look at the key ingredients of successful startup communities in any geography. We'll look the role that events, spaces, accelerators, VC, angels, universities, and government play in the equation, and we'll dissect the intangibles as well - including culture, philosophy, mentorship, education, and more. We'll also have some time at the end for audience questions. Panelists include Brad Feld, Paige Craig, Mark Davis, Nick Seguin, Marc Nager and Andrew Yang.

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How to Build Privacy By Design into Web and Mobile
Building great online and mobile products is hard enough with a small team and limited resources, so why add to the difficulty by embracing “privacy by design” principles? With so many free, easy web tools available and an “everyone else is doing it” mentality, why take time to create extra user controls and transparency? The reality is your users are starting to understand the issues and will soon demand it. You should demand it too. But most online tools compromise user privacy at some level, and almost none provide the new benefits that result when privacy is baked in from the start. So, what to do? You can build your own tools, requiring time, skill, patience, and functionality trade-offs; pay a third party for their tools; or adapt open source solutions. Or you can shrug your shoulders and roll the dice... In this session, learn how the CTO of Personal, a private personal network and data vault service, has built privacy into the company’s DNA and how you can too.

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How to Personalize Without Being Creepy II
For content developers struggling to generate engagement, personalization is a type of salvation. Centenarian news organizations are looking to revive their relevance in an era of unlimited free content. For them, mass-personalizing for each audience of one is an extremely compelling means to regain influence and earn back reader loyalty. At the same time, advertisers are under more and more pressure to optimize ad performance and deliver results.

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How to Run a Social Site and Not Get Users Killed
Facebook helped foment an uprising. Twitter kept the world rapt as revolution unfolded. But for all of their benefits, the use of social networks often puts activists--in Egypt, Syria, China, or even the United States--at great risk. Your privacy policy and terms of use, as well as how you enforce them, could mean life or death for an activist (or an ordinary user) using your site. What can you, the social media company, do to help keep your users safe?

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How to Win Friends and Influence Space Exploration
Not unlike a zombie horde ready to devour red tape and uninspired project managers, this enthusiastic movement sees brains as valuable assets to take over the world. Learn why these people got so passionately involved in space, how they became good friends over the Internet, and what they’ve created to make measurable change toward a more awesome tomorrow. While established membership organizations struggle to survive, these Internet-enabled groups are flourishing with new members from far outside traditional demographic lines that are creating large-scale activities. If you don’t already know a space tweep, learn why you will.

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How We Do It in Brazil
You already know that Brazil is one of the fastest-growing economies in the world, that it will host the 2016 Olympics and the 2014 FIFA World Cup, that it has more than 1 mobile phone per capita, is second in the world in number of hours spent online… But what's beyond that?

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I'd Bump That: NFC Growth from Play Will Pay
NFC is not a new or particularly sexy technology. For years it has failed to gain traction amongst consumers and businesses as a mobile payment solution. Yet recently, NFC has been a major focus of tech giant uber-disruptors, venture capitalists, start-ups and marketers. Why? NFC yields a much broader opportunity than what arises from contact-free payments and a slice of transaction fees. NFC can connect a consumer with the physical world in ways that generate an infinite number of new engaging interactions for consumers and valuable data points for businesses. This panel will discuss which engaging NFC consumer experiences will drive user adoption, and how NFC will ignite billions of dollars of incremental revenue from user data, marketing services and new mobile powered products.

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Interface Technology: Gesture Systems and Beyond
In 1963 Douglas Englebart invented the first mouse prototype. Unfortunately for him, the devices took so long to become widely used that he didn’t get the recognition he deserved and received no royalties for his contribution. Can you imagine using a computer without a mouse these days? Well, if you think about it, maybe you can - you’re one of the hundreds of millions of people that use touch-pads on laptops and desktops.

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Investor Spotting 2012
All investors are not created equal and the right investor for your startup is just as important as the right team and the right idea. VCs, big bad-ass funds, angels, super-angels, rich uncles, big giant incubators, little tiny incubators, cozy co-working spaces. Where is the smart money for startups in 2012? Where is the dangerous money? How much of your company should you give up when investors step up and how do you choose the right investor for your startup? We will take a look at a panel of investors from across the country to get a feeling of how they view what makes a great investment and the kinds of businesses they are looking at in 2012. This session is sponsored by Mircrosoft.

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Isn’t It Time for an Online Presidential Primary?
The Presidential Primary system is broken. It’s a hodgepodge of partisan elections that form a strange serpentine journey through the calendar and each state’s public opinion -- always playing to the extremes of the respective parties to capture their “base.” It's also the only system we had to choose presidential candidates. Until now.

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Jeffrey Tambor's Acting Workshop
Jeffrey Tambor (Arrested Development, The Hangover) returns to SXSW with a version of his workshop that film conference attendees have loved for years. By breaking down the performing process, he’s explored the practical and philosophical approaches that lead to a great performance. Jeffrey has worked with some of SXSW’s favorite actors on stage, helping them (and the audience) to identify and release those fears that keep us all from true artistic freedom. This year, Mr. Tambor will bring his Workshop to both Film and Interactive conference attendees. His career as a Master Teacher of actors has given him insight into human behavior that translates to helping ALL people. Part one-man show, part seminar, part question and answer and endlessly entertaining, Jeffrey’s hilarious and empowering presentation inspires the viewer to discover the artist within.

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Liberating Data with Interactive Charts
Data has been freely available on the web since its inception, but it has always been difficult to access and even harder to digest. Recently, a small but growing group of intrepid data geeks have been scrounging the web for data and turning it into something useful and comprehensible: an interactive visualization! This presentation will show you some of the most intriguing visualizations that have been published in the past year and even how to create your own. Perhaps most importantly, you will leave understanding why these visualizations and their creators are so important to the future of the web.

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Libros digitales para todos/eBooks for Everybody
12% of U.S. adults currently own an e-reader; Hispanics are the largest demographic in that group with 15% owning an e-reader. Though there are many Spanish-language options available for this reading community, mainstream offerings still cater to a largely English language community. Smithsonian Institution Libraries (SIL), as part of its efforts to move beyond page image presentation of library content, is making a focused effort to bring quality, scholarly and other materials in Spanish to the e-reading community. With a grass-roots effort to identify appropriate materials, SIL hopes to build a space where there are "Libros digitales para todos".

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Light Field: Turning Light into Living Pictures
The next generation of photography, light field cameras will unleash capabilities that were never before possible with conventional 2D digital cameras. Lytro’s Eric Cheng will walk participants through the possibilities of light field technology, which will include focusing a picture after it’s taken, re-orienting the scene by shifting the perspective view, and even switching between 2D and 3D views. Get an in-depth, hands on look at this new camera technology and work with a professional photographer to see how light field technology will revolutionize the way the world takes pictures.

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Mad CSS3 Skillz
In this one hour tutorial workshop, you will become skilled in CSS3 selectors, transforms, transitions and animations. We will work through an animation examples, creating different paths, timing and effects, exploring linear gradients opacity, alpha transparency, border-radius, text-shadows, transforms, transitions and mostly animations. The code example will be provided participants can play with the code, going from novice to skilled without heavy note taking.

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Maintaining Sanity and Profitability in Adult
From modeling to producing and website building to marketing, there are many many ways to make money in adult entertainment... and many many ways to lose your mind. Whether pursuing the industry as a hobby for some extra pocket money on up to dedicating your life to its powerful forces, trappings, and high risk / high reward opportunities, this panel of experts will provide you with a survival guide to keep your bank account, and sanity, in check.

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Memoirs of a Data Security Street Fighter
From Brain.A to Stuxnet: we've been fighting PC viruses for 25 years now. What was once an annoyance has become a sophisticated tool for crime and espionage. Computer security expert Mikko Hypponen tells us how we got into this mess and shows us the way out.

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Mixel: Art, Tablets and the Creator Economy
What comes after just reading on iPad? A new form of creation that's much closer to consumption than what we saw on desktops and laptops. Mixel co-founder and CEO Khoi Vinh takes a look at the journey that led him to create Mixel, the world's first social collage app. Its goal is to get non-artists making art, and Vinh will look at the ways in which the social network has met, exceeded and fallen short of that goal.

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Music Apps Gone Wild
Everyone's heard of I Am T-Pain, Pandora, and Turntable.fm but app developers on the next bleeding edge are pushing the envelope with features from the stunningly practical to the wildly "out-there" that many within the industry may not have heard of before. Within these entertaining apps lies advanced technology with practical applications across the board. Let's take a tour of the most advanced, wackiest music apps that exist -- or are on their way to existing.

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NASA’s Mission Possible: Tweeting thru Space
With 110 twitter accounts, 20 tweeting astronauts, an Image of the day posted to Facebook and more, NASA's social media strategy is all about extending the space "experience". For the last shuttle launch of Atlantis, 150 lucky individuals were invited to attend the official NASA Tweetup to experience the lift-off first-hand, with exclusive behind the scenes access to astronauts, facilities, lectures and more. Hear from Erik Sowa, NASA Tweetup attendee and director of engineering at ExactTarget's Social Media Lab, and Stephanie Schierholz, NASA's head of social media, as they discuss the process behind this groundbreaking event.

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Network Effect: Building a Business Around Sharing
Drew Houston, CEO and Co-Founder of Dropbox, has led Dropbox's growth from a simple idea to a service millions around the world rely upon – a modern day Network Effect. Drew will discuss the business and customer values of creating a product that is centered around sharing.

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No Brochures: Digital Storytelling for Nonprofits
Storytelling is an inherently key aspect of non-profit business. Donors deserve to know how their gifts are having an impact; potential donors need to know how they can make a difference. But are non-profits truly "thinking digital" when it comes to getting their stories noticed? Are we stuck in brochure mode? The next generation of philanthropists—and beyond—is comprised of digital natives, far more accustomed to non-linear interactive storytelling and far more comfortable with a touchscreen than a staple-bound booklet. Donors are expecting to see complex, layered data presented in the form of colorful, entertaining, easily digestible media. This panel will discuss and explore alternate approaches to get your story noticed across a range of digital platforms.

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No Rainy Days: Identity Protection in the Cloud
Cloud computing has made the move from new concept to technology that your mother uses. We now are entrusting so many different types of data to the cloud from financial statements and credit card numbers to our music collection and private emails. Yet how secure is the cloud and how much control do we have over the data that we entrust to it? If that data is stolen, will we know and what can we do? Who has jurisdictional authority over the data we store and under what circumstances can it be given away? This panel will try to answer these questions and more as we explore the impact of the cloud and what it means for personal identity and security.

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Occupying Media: 24 Hour Protest People
The Occupy Wall Street Movement began in September, 2011 with the goal of holding a 24/7 public protest at the nerve center of American finance. Uniquely among American mass protest movements, the "occupation" used a variety of specially configured audio, video and social media resources to built an independent media capacity to extend the reach of its message and bypass mainstream media filters. These systems emphasized the role of the citizen observer over traditional media engagement strategies, and by creating "news" and validating events through shared experience, they helped the occupation movement achieve and sustain critical mass. This panel features members from various occupation sites who have worked on national media efforts.

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Oh, the Places You'll End Up Hanging Around!
BOOK READING: The Bygone Bureau (bygonebureau.com) presents their first book, "Oh, the Places You’ll End Up Hanging Around!" (Quirk Books/Random House; due out spring of 2012), an earnest, humorous essay collection about graduating from college. Editor Kevin Nguyen will read excerpts from the book, and speak briefly about how the recession has affected graduates and turning a website of long-form into a book. (Setup permitting, there may also be a ridiculous PowerPoint presentation.) Kevin is a SXSW Interactive alum. The Bygone Bureau won the Web Award for Best Blog in 2009.

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On the Internet, Everyone Knows You're a Dog
As former Representative Anthony Weiner discovered the hard way, remaining anonymous in this hyper-social world is becoming nearlyimpossible. But what sucks for Anthony Wiener has been great for conversations on the Web – with the rise of authenticated platforms, anonymous comments and posts are giving way to real dialogs between authors and their audiences.

For example, when comments on popular sites like TechCrunch became tied to real Facebook profiles, the experience went from a juvenile insult-fest to a civil value-add information exchange. There’s undoubtedly progress to be made, but authentication and social platforms are giving us a glimpse of what the future holds: low friction ways to connect your opinion to a piece of content, easier ways to see what your friends care about, and better ways to insert your POV.

For better or worse, it’s becoming harder to remain anonymous online. In this panel discussion, we will discuss how technology is changing online self-expression.

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Once & Future King: Can Syndication Save Content?
The publishing industry has always embraced new technology as a primary driver of success. Syndication was once the solution for an industry challenged by economics, technology, and globalism, allowing content to reach the widest audience at the greatest cost savings. But it hasn’t changed much in the last century. As new practices of media consumption emerge, publishers have seen their fortunes decline precipitously. While content may still be king, the distribution and consumption of that content have become increasingly problematic. Caught between outmoded business models and the disruptive dynamics of digital media, publishers now occupy an untenable position that impacts their ability to remain competitive and profitable. Can syndication once again save publishing by providing new modes of distribution, consumption, and revenue? This panel will discuss current syndication practices and explore the potential for reinvigorating an old idea for a new media world.

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Online Sports and the Internet's Meaning Machine
Ron Prince went from being a disgraced former Kansas State head football coach to being the internet's first job candidate for everything from coaching vacancies to the Presidency of Libya. How did this happen? Via the chaotic and boundlessly enthusiastic meme-building of the sporting internet, the ever-expanding space that has surpassed ESPN as the primary destination for sports fans who want something more than a box score and canned television commentary to feed their bottomless appetite. Spencer Hall of SBNation.com and EDSBS.com will outline the basic growth of the online sports community from its origins in message board and single author blogs to its current configuration of content farms, networks, independent sites, and Twitter feeds. The discussion will trace the current trajectories of online sports communities, follow the money to see what's attracting investors' dollars, and make a few guesses about where it's all headed. There will also be at least one hundred photoshopped pictures of athletes doing silly things, so if the rest disappoints you the pictures definitely will not.

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Open APIs: What's Hot? What's Not?
Open APIs are hot. Developers can now choose from thousands of open APIs, with hundreds more released every month. Some of these APIs serve billions of calls per day. But the API universe is changing rapidly with new opportunities and challenges on the horizon. This session will help by taking an "API deep dive" and answering many of the key questions about the state of the open API market today: What are the key trends? Who are the API leaders? What are the business models? What are the key technology debates and issues? What strategies are working today and where should you look to see where this is headed?

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Open Art, Open Audiences: The Edinburgh Festivals
Arts festivals are all about bringing people together, creating shared experiences and introducing them to cultural gems that they might not otherwise have found. How can festivals make best use of new technology to develop their audiences, enhance the impact of their content and remain relevant in the Information Age? What role can festival data play in the semantic web, and does it have more to offer than just what's on where? How might social platforms, ticketing innovations and mobile applications help audiences to navigate and explore the content available at a major arts festivals? In 2011 we opened our data to the developer community through www.culturehackscotland.com. Culture Hack Scotland was an outstanding event and was one of the strongest ever demonstrations of the value of open data in the arts. Hear how Edinburgh's Festivals Innovation Lab is beginning to answer some of these questions and explore what value the Edinburgh Festivals, a significant test bed environment, can add to the SXSW community.

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Open Source Government, Enterprise and Innovation
What happens when you throw open the doors of government and let the public decide what happens? Join Rohan Silva, senior policy adviser to the British Prime Minister David Cameron, as he shares his stories about the British Government's adventures in crowdsourcing - and the UK's radical agenda to harness the best ideas and innovations to build a better government. Silva will also be talking about the future of open data, open government and technology policy in the UK - and the entrepreneurial opportunities being opened up in the UK and beyond.

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Open Web, Open News: Reporters & Developers Remix
We're experiencing the birth of a new era: Legacy news organizations are beginning the process of moving beyond their print and broadcast past, while new, all-web reporting outfits begin to chart a path into a new future. In the process, exciting new discussions of how the culture of the open web intersects with the culture of the newsroom are growing ever more frequent. All of this has kicked off a wave of innovation throughout the journalism space that has seen leaps forward in real-time reporting, data visualization, back-end technology, and much more. But it's nothing compared to the innovations to come.

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Optimism: The Ultimate Revolutionary Act
It takes optimism to launch revolutions, to believe that you can end decades of dictatorship and that you deserve freedom and dignity. Why are the people of the Middle East and North Africa - all too aware of the challenges they face in rising up to despots - more optimistic about their revolutions and uprisings than those outside the region - who all too often take for granted their own freedoms?

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Passion For Typography Meet Up
Sunday March 11, 2012 TBA - TBA @ Palm Park (Meet Up Tent) 750 E. 3rd street
Do you often annoy your friends and associates with your banter about typefaces? Do you own a t-shirt that references kerning? Do you pay close attention to the "clothes that words wear"? Then you might be passionate about typography. Join other SXSW Interactive, Gold and Platinum registrants who feel the same way about fonts at this special get-together.

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Personal Identity Management: Why It Matters
The marketing ecosystem as it stands is unsustainable. Consumers don’t trust marketers to respect their privacy, and unfortunately, marketers have done a poor job explaining how data is collected, managed and applied to improve the customer experience.

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PostSecret + BLUEBRAIN: A Mulitimedia Presentation
PostSecret, BLUEBRAIN and Fireman Creative team-up for an exciting new live multimedia performance.  Always innovative, BLUEBRAIN will live score the latest PostSecret video composed of artful, funny, sexual and heart-breaking secrets. Bring your own secrets and be ready for some surprises. Free and open to the general public.

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Preserving the Creative Culture of the Web
For over 20 years the web has provided continuous deluge of cultural production. Digital artifacts such as websites, images, and videos have much to communicate about our social and cultural evolution, and yet their messages or moments can be fleeting or quickly lost. Both the accessibility and longevity of digital content are subject to a wide range of risks, from technological obsolescence to outright deletion by their creator or host. So what is being done to preserve these cultural objects for the long term? Approaching web content from a cultural and artistic perspective, this panel will convene leading writers, archivists, thinkers and technologists to discuss to the questions, challenges, and imperatives involving preserving the creative culture of the web. We'll cover topics like "what is the long-term significance of a website, and why would it be worth preserving?", "should web sites and artifacts be treated like works of art or architecture?", and "how do we go about archiving digital content to ensure its accessibility and longevity?". Example initiatives to be discussed will be the Archive Team's various projects (such as the Geocities torrent), the Internet Archive's Wayback Machine, Internet Archeology, and the Rhizome ArtBase. This panel will be presented by Rhizome, an organization dedicated to the creation, presentation, preservation, and critique of emerging artistic practices that engage technology.

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Psychology of Narcissism & How It Affects Brands
Society spends increasingly more time online, watching & reading about strangers. Is peep culture creating more narcissists or simply helping us connect through the sharing of our intimacies? Do users share content that they are passionate about & believe in or do they simply share content that influences how others perceive them? This panel will duke out diverse opinions on how brands use the internet famous to spread buzz about products & services, what this means for the future of marketing & how this effects everyone's behavior online. As time passes will positive sentiment towards an influencer inevitably change to negative? Is influencer marketing changing how we behave online & in our everyday? Is peep culture & narcissism shaping our world, playing a part in marketing & influencing our sharing & buying decisions? Come join our internet culture obsessed panel consisting of a psychologist, blogging pioneer, community manager & online lifestyle blogger/ self proclaimed narcissist.

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Public Lab: Mapping, DIY Activism & Civic Science
Are you embroiled in an cartographic dispute? Do you disagree with the official version of your geography? Do you need a up-to-date map of your area of interest?From the BP Oil Spill to the Gowanus Canal Super Fund site, Grassroots Mapping and the Public Laboratory for Open Technology and Science work to empower citizens around the world. Communities engage in citizen cartography and create aerial images with low-cost, DIY, open sourced technologies. This method of mapping creates on-demand imagery that’s 30 to 50 times higher resolution than what’s available via Google Maps. It allows people to document, to lobby and to enact change in their neighborhoods. The Public Laboratory community has expanded to organize projects around the world. Recently recognized with the award of $500,000 Knight Foundation grant, that work continues to expand. We’ll discuss the unique challenges and obstacles of scaling citizen science, IRL community development work, and online technology engagement.

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QR Codes, Technology and a New Era of Fine Art
Throughout history, technology has been responsible for artistic movements often influencing entire genres. Typically, these movements impacted styles, composition, or more subtle, conceptual meaning implied by the work. In recent years, a few, key technical advances have produced an interesting twist changing not simply popular subjects or composition but changing the way we may experience art.This session will look at how today's technology impacts the industry of art, define a digital "art experience", and what it means to extract work off the gallery walls. We will cover what new ways art will be consumed, how it will be distributed and owned, and what it means to be both an artist and an art lover of the future.

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Reinventing the Graphic Novel for the iPad
Nobody foresaw the dramatic impact the iPad would make on us as media consumers. However, it looks like the “giant ipod” is here to stay, and with it comes brand new never before methods and tools for story telling.

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Reprogram Your Yard, Then Eat It
If you’re like most people, you probably get most of your produce from the supermarket or, if you’re lucky, a local farmer’s market. You may have opted out of “growing your own” because you think you don’t have the time, space or know-how to maintain a garden. In reality, however, you can grown your own fruits and vegetables with little effort almost anywhere if you’re willing to get creative.

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Right to Be Forgotten: Forgiveness or Censorship?
The digital age has eternalized information that was once fleeting, and the Right to be Forgotten has gained traction in the EU. A controversial aspect of these rights is that truthful, newsworthy information residing online may be removed after a certain amount of time in an attempt to make the information private again.

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Roads to Power
From 1790 to 1830, the first government-sponsored information revolution hit Europe, an interkingdom highway system of thousands of miles of roads that connected London with her capital cities. How deep a role should government play in regulating traffic, many wondered? The first round of answers bear a striking resemblance to conversations today about the nature of the internet. Advocates of centralized regulation advocated limits to tolls -- a geographical version of net neutrality. Critics argued that eminent domain meant tearing down the houses of the poor. The new roads sped traffic to poor areas, promoting commerce and industrialization, for a time. Critics claimed that soon the earth's peoples would speak a single language. But soon mounting evidence showed that the road's users were speaking to each other less than they ever had before. What had gone wrong?

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Rockstars or Roadies: Who's the Better Employee?
Sunday March 11, 2012 TBA - TBA @ Courtyard Marriott (Brazos) 300 East 4th Street
When building a team, what should you be looking for -- those talented, amazing people that can do it all, need no supervision, and will drive faster than you can keep up… OR those easy-to-get-along-with, everyone-loves-them, pulls-a-team-together types who just do the dirty work no one else wants to do, keep everything humming along, and DO WHAT THEY'RE TOLD?

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Security and Privacy in Social Networks
This panel will explore the interplay between user privacy, social networking sites, law enforcement, and the teams of people that are tasked with both enforcing and protecting the users of these sites. We'll discuss best practices for protecting your company and your users and if you are a frequent user of social networking sites, you can learn how minimize the information that can be exposed about you in your travels online. We'll show you how we fight for the users, every day.

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Shit Code: When Good Code Is Betrayed
We’ve all been there. You work meticulously to craft lean, efficient, elegant code. Beaming proudly, you hand your little sweetie off to a client, a contractor, a colleague, or even a CMS, but the next time you check in, everything has gone to hell. Or worse – you’re on the receiving end of a long line of shitty code, trying to make sense of deprecated tags, naming collisions, arbitrary plugins, and other code soup.

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Simplify CSS Development with Sass & Compass
Simplify and speed up your CSS development with Sass. Overcome browser differences – particularly with CSS3 – and build grids the right way with Compass. Sass is a CSS meta language that brings more functional programming to the css language and complies to standard browser supported CSS. It adds tools like variables, functions, and mixins, as well as compilation tools for debugging and optimization. Compass builds an additional framework of tools on top of Sass. It adds mixins for almost all the new CSS3 modules to abstract away syntax inconsistencies and browser prefixes. It also enables the development of CSS frameworks *the right way*, using semantic classes instead of presentation oriented classes. Compass has ports Frameworks like Blueprint, YUI, 960.gs, as well as even some Compass only ones like Susy. On top of that, there are also loads of extensions to Compass for everything from CSS3 button generators to more complex sprite and image generators.

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Skynet vs. Mad Max: Battle for the Future
Forget the hype surrounding the social web for a moment, what about something a little further out? This talk will paint a picture of two possible futures, along the way asking the audience to help decide in 2012 if either has a snowball's chance in hell of becoming a reality. Choose between:

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Social Business Meet Up
Get together with other social business experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.

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Social Media Is a Bubble and SXSW Is a Fad
As the entrepreneur Prince sang, “So, tonite I’m gonna party like its nineteen ninety-nine.”
Social media is a means to end.
Social media is also increasingly horizontal in its application across the marketing funnel.
And it is a bubble.
As in 1999, this bubble is marked by four attributes:
Escalating valuations: Our panel will prove how Groupon cannot sustain growth, and the valuations of current social marketing stocks are not sustainable

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Social, Mobile, Location-Based Games
Developers are tapping into mobile devices’ built in features to produce feature-rich, social game experiences. Hear from gaming startups who are offering social education (Andrew Hsu, Airy Labs), alternate-reality (Gregory Trefry, Gigantic Mechanic) and competitive virtual crime gameplay experiences (Mike Ouye and Pete Hawley, Red Robot). Andrew Hsu, a Ph.D. candidate at Stanford University left the program to found Airy Labs, a startup building the next generation of global, social learning games. Creator of the Come Out & Play Festival, author and teacher on casual game design, Gregory Trefry co-founded Gigantic Mechanic to make the everyday world more fun and help people connect with others. Mike Ouye and Pete Hawley from Red Robot will offer insight on building a location-based game platform, why they launched on Android first and how their Facebook and console game backgrounds influenced the direction of Life Is Crime.

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Sports Media: The Beat Goes Gone?
Until quite recently, there was a single source of record for your favorite sports team: The beat writer. For decades, the local paper determined what sports fans would consume and how they’d consume it.Not until the explosion of the internet were sports fans able to fulfill their desire to know more about their team -- and know that stuff immediately. The web completely innovated the experience of being a sports fan. Pretty soon, athletes were communicating directly with fans. Highlight dunks were published online seconds later. Reporters began to tweet notes from practice instantly.Today's modern sports fan demands immediacy, and this appetite is driving a new kind of sports coverage, one that relies on innovation, both technically and editorially. Our panel will explore the rapid innovation that has occurred in sports journalism, and promises to continue at an exponential rate. We'll seek to answer the question: What will the sports beat look like in 10 years?

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SSO (Single Sign On): Why Does It Suck So Often?
Single sign-on was a great promise: let the big identity providers handle authentication/identity, and your website gets all the benefits of a streamlined registration process for free! Anyone who has ever tried to implement it however, knows it never really works that way. In the real world, it’s a lot more messy: especially when you add in mobile, multiple providers and mixing it up with an existing account system. We’ll discuss best practices for making it work, handling the gnarly edge cases with security and identity issues, and how to make sure the user experience is as painless as possible.Panel will include platform representatives from Facebook, Twitter, and Google.

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Startup Genomics: Maximize Success and Avoid Death
Ivy League degree? 401K? VP of what? Screw that. Entrepreneurship on a global scale is exploding, facilitated by a growing ecosystem of resources and supporting institutions to help startups succeed. However, there is a significant difference in quality amongst these varying institutions, people and content. In this panel we will help the audience discover and navigate the emerging startup support ecosystem. Whether you're currently fielding inquiries from Pepsi, applying to TechStars, or negotiating an angel investment for your third startup, the members of this panel will lend expertise within the following four core areas:

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StartupBus Grand Final
Imagine getting on a bus with a group of strangers and three days later, while traveling at 60 miles per hour, conceive, build and launch a startup. That's what over 300 people have done for three years, with the cream of the crop battling it out at the grand finals. Come see who will be crowned the 2012 winner...but only after being grilled by a high profile panel of investors and entrepreneurs.

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Still Invisible? Waging Stories with Social Media
What does it mean to wage a story? In this panel, Pulitzer prize-winning journalist Jose Antonio Vargas describes the moment of coming out as an undocumented immigrant, an "outlaw" in his own country. He explores the ways in which his radically visible story traveled from the New York Times to Facebook to Youtube and back -- and forced a toxic national debate into a human frame. As context for Jose's incredible story, Joe Sudbay, Deputy Editor of AMERICABlog, describes how bold, hi-tech storytelling transformed the political calculus during the waning months of the last Congress and landed him in a meeting with President Obama at the White House. Felipe Matos takes us on a journey that reinvents what it means to push for civil rights: a 1,500 mile walk from Miami to DC, tweeted at every turn.These hypervisible, once-invisible stories are changing what we thought we knew about the communities that are "coming out," as well as how to tap the power of social media to ignite change.

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Successful Journalism Startups: Global Lessons
More and more journalists are either facing layoffs or zero-job market around the world. Some of them take their passion online and start their own publications. Research project "Sustainable Business Models for Journalism" has interviewed these brave journos that have actually made the move to entrepreneurship _and_ are making living out of it. 30 very different cases from around the world - from international success stories (ArsTechnica) to small hyperlocal sites serving just 10.000 strong communities (DavidsonNews). What are the key elements for sustainability and how they are building a whole new ecosystem of news? The future of journalism is not built on grants, 401k's or VC funding. It's built on single individuals that are not afraid of long hours and wearing multiple hats.

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Successful Onboarding: Ship Code, See Bathroom
Sunday March 11, 2012 TBA - TBA @ Courtyard Marriott (Brazos) 300 East 4th Street
Do you want a happier, more empowered team with an attitude of ownership and a focus on productivity? I thought so. We get the party started right at Cheezburger by having our new developers write and commit code to our production software on Day One. (Yes, you heard that right…we throw a newbie into the fire before they even have time to know what hit them!) Yet, given that there are only eight hours on the first day that means there are a few puzzle pieces you need to have in place to prevent this from being a complete disaster. I will show you how we do this, so you can do it too!

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SXSW Action: Collectively Outsmarting Malaria
Each year there are more than 225 million cases of Malaria, killing around 781,000 people. That's 2.23% of deaths worldwide every year- the majority of them young children. Please stop by this session, because together we’re going to do something about it:The session will lay out a program through which members of the SXSW community (this means you!) can lend their special talents –- in data visualization, UI design, game design, social media, web development, and more –- to build a collaborative system to outsmart Malaria.Join us to find out how it works- and how you can participate…

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SXSW ScreenBurn Power Up Party Presented by GREE, Bands Presented by Alternative Press
Come join us a the massively multiplayer Power Up Party, presented by GREE, with live bands presented by Alternative Press. Celebrate with live music from I Fight Dragons and Motion City Soundtrack.

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Taking a RISK: From Board Game to Facebook
We will explore some of the current issues facing game production through a case study of EA’s Risk: Factions. This panel will address some of the perceived differences between console games and social games and will attempt to answer questions about the future of social games in regards to Flash-based production methods.

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Talent Wars: Sourcing the Créme from the Crowd
It doesn't matter if you're a tech startup, ad agency or production company - getting the best talent on board is always key to making good ideas a great reality. How can new technologies help us identify, work with, and afford stellar skill sets? With crowdsourcing on one end and traditional approaches on the other, we'll explore the middle ground where new tools can help you assemble the craftiest team possible.

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Tech + the Evolution of the In-Store Experience
With a focus on the future of the physical store and the consumer experience inside it, we have put together an intriguing mix of forward thinking panel technologists and retail executives to explore the trends, possibilities, challenges and realities impacting today’s $3.4 trillion retail sector.

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The Art of the No-Decision Decision
The art of the no-decision decision: getting people to change without thinking. How do you change behavior? We are at mental capacity, and most external attempts to change our behavior fail because they require too much mental energy; any deviation from the status quo is asking too much. Behavioral economists and corporations alike are tapping into this idea of the no-decision decision, from combating obesity with the size of our popcorn buckets to engineering higher game engagement with an ugly carpet. How can we pull this lever to improve user experiences? Which companies are already doing this successfully? By employing semantic technologies we can lower the barrier to behavior change and engineer structures that facilitate the very change we seek – whether it is improving the health of a generation or propelling a social movement from 'awareness' to 'action'.

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The Attention Drug Wars of 2012
We live in the age of the attention trigger wars: the world’s major sharing services use powerful tactics to instantly snap our attention, keep us hooked, trigger us through emails and push notifications to keep coming back for more - drug users on demand.

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The European Tech Art Scene
Turin, once the capital of Italian cinema, has created a tech art scene. Turin's "Share Festival" began six years ago as an international fiesta of Internet art, and has since become famous for installations, interventions, provocations and freedom-of-expression issues. Share director Simona Lodi will show video work by Paolo Cirio, Liens Invisibles, Stelarc, Lia, and Lucas Bambozzi. Bruce Sterling and Jasmina Tesanovic will describe the work of judging tech art, and how a Texan and a Serbian gleefully participate in a European creative scene.

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The Infinite Resource: Growth on a Finite Planet
The sun strikes the earth with as much energy in 14 and a half seconds as all of human society consumes in a day. In 88 minutes it provides as much energy as humanity uses, from all sources, in a year. Our world is home to a thousand times more water than humans tap into, mineral deposits that stagger our needs, and enough arable land to grow food for tens of billions.

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The Love You Make
As Freeman Dyson said, “There is a great satisfaction in building good tools for other people to use.” It’s hard to communicate this motivation to a new generation of entrepreneurs. There are so many conferences these days, so many voluble, charismatic leaders, and so much noise. Lots of entrepreneurs in their 20s are knowledgeable about the valuations various Y Combinator startups have attained, know the names of all the angel investors in the Valley, have in-depth knowledge of the Facebook diaspora and their doings, have opinions on various Zynga acquisitions, and know exactly how to get Andrew Mason on the line…it boggles the mind. These are good things to have in your tool kit. But let’s talk about the things out there that that people love. About loving the things they’re building. If we’re talking about inspiration, let’s look at the stuff people actually make. The people who make things should be our leaders. Most of the time we don’t know their names. Sometimes we’re lucky and do. So, to hell with all that noise. It’s just a big mass of envy, chatter and FOMO. Let’s get excited and make things.

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The Moral Psychology and Big Data Singularity
Moral psychology and data analysis will eventually converge because successful organizations no longer serve physical, but psychological needs. This presentation will show how, in an age where consumption is about values (e.g. Whole Foods) and happiness (e.g. Zappos) rather than survival, moral psychology is essential knowledge for any organization. Leveraging our work at YourMorals.org, I will present research showing: 1) why emotional profiles are more important than demographic profiles, 2) how social networks form from moral agreement, and 3) why the ideological identification of employees and customers is important knowledge. Organizations will both use and contribute to the world's knowledge of moral psychology. Leveraging my dual experience as a data scientist for Ranker.com and as a moral psychologist at USC, I will illustrate how you can use recent moral psychology research to better help your customers and employees understand and live up to their values.

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The Power of Contemplative Play
Play is a human thing. Before games, even before language, we play. Play is the first tactic we use for understanding our environment and each other. Let's forget about "gamification" for a second (phew!) and look at where unstructured play can take us in digital experiences. Tablets and smartphones provide a whole new context for interaction, and by all accounts it seems that whatever experiences arise there, they will be far more playful than on the desktop. The networked entertainment system, already the site of much of the culture around 'gaming', is branching out to offer all sorts of different media experiences. How can play help make sense of this new landscape? Both Planetary by Bloom Studio and Journey by That Game Company explore new types of contemplative play and help define a new genre in gaming and applications.

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The Secret Path to Success in Online Video
There is a clear path to success with online video, but it's counter to conventional wisdom and everything you've learned about traditional media. Learn from the best in the business how producers are creating sustainable series, growing audiences and brand so they can hire staffs and production companies to support them and become the new media mogul. The answers to how and why they do this, and succeed, will surprise you.

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The Smart Grid Is Inseparable from the Internet
America's electric power grid hasn't changed much since the days of Thomas Edison and George Westinghouse. Everything else has. Imminent local and global challenges from climate change to global competition make today’s approaches to planning, operating and managing the electric grid obsolete. Only the best combination of electronics, telecommunications and information technologies will ensure that consumers receive acceptable reliability, economy, sustainability, safety and customer service. The public Internet is the obvious only foundation for the new Smart Grid, but most electric utilities have yet to understand or embrace this. For this reason it’s likely that non-utility entities will have a central role in advancing the Smart Grid. Learn why a Smart Grid is essential for our future, what it’s key components are, and why electric utilities have such a hard time moving it forward. See how the Smart Grid will have to be an “e-grid” . . . or maybe the iGrid? . . . and maybe largely independent of today's incumbent electric utilities.

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The Trend of Trending
All around the web we're seeing trending content. From Twitter's trending topics to Mashable's Trending list, from CNN's NewsPulse to the NYT's most emailed articles, trending topics are swarming the web. This trending content is giving us a new and exciting curation platform in which we're seeing how the world is interacting with online content in real time. Why the interest? What's to gain in following these trends? Incredible insight into the news & social media ecosystem.

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The UnCollege: Learning Outside University
Since 1980, the cost of college has risen more than 350% and the average student has more than $25,000 in debt. It used to be that each year of college correlated to an significant increase in lifetime earnings, but 44.4% of college graduates under the age of twenty-five are unemployed or working jobs that don’t require their degree. College teaches us conformity rather than innovation, rather than learning, and theory rather than application. Imagine if the millions of kids sitting in class started their own companies, their own causes, their own initiatives. Imagine if we approached learning in small groups like the French Salons, gathering to discuss, challenge, and support each other in changing the world. This may sound crazy, but I’m an unschooler. While my peers went to school, I started businesses, helped build a library, worked on political campaigns, lived in France, found mentors, and worked at a start-up. College isn't the only path to success.

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Turning Slacktivism into Online Activism
In this presentation, Boyd Neil a former political activist and trade unionist looks at the fallacy that social web advocacy and activism channels energy away from making real-world social and political change. Using experience as a political and union organizer in the 70s and early 80s, Boyd demonstrates that slacktivism online is a failure not of the social web but of poor 'organizing'.

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Using Big Data Takes Machines & Humans
Using Big Data Takes Machines & Humans Man vs. machine – usually, good (man) versus evil (machine) – has long been the stuff of scary science fiction. And now as machines master more advanced processes, the prospect that thinking machines will outperform and ultimately replace thinking humans becomes more real and threatening. Example: IBM’s Watson, an advanced AI machine that’s squared off against Jeopardy’s best human contestants and won.But Arnab Gupta, CEO of Big Data analytics firm Opera Solutions, believes “humans vs. machines” is the wrong construct. Humans PLUS machines is far more powerful. Marrying machines’ ability to discern patterns in Big Data with humans’ ability to derive meaning from this output enables far better decisions. It’s the next wave in productivity.How to accomplish this, when machines and people speak different languages and “think” differently? At SXSW, Arnab will explore the power of “machine + humans” and discuss ways to create collaboration.

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Video Games: The Supreme Court and What’s Next
The video game industry faces a transformative moment in its history. A recent landmark victory before the Supreme Court in the case of Brown v. EMA/ESA affirmed that free speech protections apply every bit as much to video games as they do to other forms of creative expression, and underscored the constitutional protections afforded to video games, developers and industry artists. Video games have also become a mass medium with widespread appeal for people of all ages, and increasingly influence areas of daily life such as education, health and the workplace. In this session, Entertainment Software Association President and CEO Michael Gallagher will discuss what the Supreme Court decision means for video games and artistic expression, and what is next for this innovative and ever-evolving industry.

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Virtual Gets Physical: The Future of Installations
Touch technology is all the rage in the consumer electronics market. The proliferation of tablet computers, next generation game consoles, and advanced smart phones are pushing the evolution of human interaction with technology into a much more physical realm. Beyond the small, intimate devices, there is a second digital frontier emerging: large-scale, grand-gesture, digital installations in museums, live events, at retail, and on trade show floors.

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WARNING: Are Online Reviews Bad for Your Health?
Should you pick your doctor the same way you pick where to eat dinner? We are all consumers of health services. Our culture is exploding with information sharing and reviewing of services, and businesses are feeling anxious about the power of social media to damage their reputation. Yet the difference between which pizza to order and which plastic surgeon to trust is more than mere matter of words. Plus, as the numbers of angry and anonymous reviews grows, contentious battles are forming between healthcare providers and their patients, giving rise to an entire industry devoted to defending online reputations and fighting back against bogus posts. So what is the healthy balance? This panel will explore the legal rules at play (including copyright, free speech and patient privacy), the ethical obligations of healthcare providers (including confidentiality and the Hippocratic oath), and the innovative practices being developed in response.

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What Civil Society Can Learn from Social Web
From Meet(ing)Up to borrowing Neighbor('s)Goods, civil society has come a long way since the days of Locke and Hobbes. In this era of 'Civil Society 2.0,' social web tools continue to transform local landscapes across the globe, connecting the digital with the physical with a few clicks of the mouse. But does the social web enable more informed and engaged communities? More important, does it enact significant offline change? With these questions in mind, this panel will explore how the social web connects individuals over shared interests in real time, from fixing pesky potholes to discovering drink specials at the local pub. Considering this convergence of technology and public space, it will also discuss how the social web facilitates co-presence and works to create more efficient and sustainable neighborhoods. Through online interaction, crowdsourcing tools allow us to see through the eyes and hear through the ears of people we haven’t physically met yet--emphasis on the "yet."

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When Your API Is Your Product
Most APIs support a company's product, like how a variety of applications can access Twitter content. There's a new breed of API that isn't supporting a product, but instead supporting the entire business. In these cases, the API is the product and the product helps developers solve a problem, which means developers are happy to pay. Twilio helps developers write voice and SMS applications. Urban Airship specializes in push notifications and geographic databases. SendGrid makes sure transactional emails make it to their recipients. The panel will discuss dos, don'ts and opportunities for this new type of API-based company.

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White Space: Shaping Nothing for Clean Design
There is little compliment for a design greater than saying that it "looks clean." But clean design is much more than just a look. To make a clean design, you have to know how to communicate clearly by using white space wisely. In this solo presentation, David Kadavy, author of the #18 Amazon best-seller "Design for Hackers: Reverse-Engineering Beauty," breaks down the invisible forces that shape white space and make a design look "clean." Using fascinating examples that have explained mysteries such as "Why You Hate Comic Sans," Mr. Kadavy illuminates how geometry, typography, and the grid all work together to shape white space, communicate clearly, and create clean design.

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Why Location Matters for Your Personal Data
Where is your data? It’s a simple question, yet it’s maddeningly hard to answer in the era of cloud computing. Everything from family photos to bank transactions seem to be floating around in ether, yet they are inevitably stored somewhere. And even though you may not know it, that data is serviced and hosted by multiple subcontractors you’ve never heard of--it may not even be in the same country as you are. This data can be subject to a vast array of contractual agreements, as well as overlapping jurisdictions and regulations. And sometimes, it gets messy and confusing enough to end up in court. Likewise, the integration with cloud services that is common on most smartphones and tablets is outpacing the law, raising questions that have only fuzzy legal precedent.This session is intended to be a discussion about the topic with and amongst the audience, so I’ll give a presentation based on my reporting on the topic, then open up the subject to attendees for conversation and comments.

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Why Mobile Apps Must Die
Mobile apps are on a clear trajectory for failure. It’s just not possible to have an app for every device in my house, every product I own and every store I enter. Much like Yahoos original hierarchy gave way to Google’s search. Applications have to give away to a ‘just in time’ approach to applications.

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Americans Elect Happy Hour
Sunday March 11, 2012 TBA - TBA @ Skinny's Ballroom 115 San Jacinto Blvd. Austin, TX 78701
Crash the Party! Americans Elect thanks SXSW. Eat food. Drink drinks. Listen to awesome music. Disrupt today. Improve tomorrow.

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Backplane's Managers Hack
Sunday March 11, 2012 TBA - TBA @ Hotel St Cecilia 112 Academy Dr., Austin, TX 78704
Backplane presents the Managers Hack, a global hackathon dedicated to building the future of digital music distribution. Hacker participation is invite only.

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Chinwag's Global G & Tea Party
Sunday March 11, 2012 TBA - TBA @ East Tent, Brush Square Park Neches and 5th St.
Join our Global G&Tea Party, sample the delights of British Afternoon Tea, with cocktails, food & excellent company. RSVP http://globalgandteaparty.eventbrite.com.

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Dewey Awards Ceremony
Sunday March 11, 2012 TBA - TBA @ St David's Bethell Hall 301 E 8th St
Honor the achievements of 10 new media do-gooders from around the world. Food and drink, plus music from Mother Falcon!

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FLUENT Party Rock
Kick off SXSW with the FLUENT team by Party Rocking it up at Maria Maria.
Featuring live performances by Mobb Deep and DJ Mikey Millions and much
more! RSVP http://fluentsxsw.eventbrite.com/

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Foundit! Scavenger Hunt
Sunday March 11, 2012 TBA - TBA @ Austin Convention Center 500 E Cesar Chavez St
Follow @FoundItToday. Watch for clues with the #FoundItSXSW hashtag. Win prizes! It's simple...learn more at www.foundit.net.

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Gokit and Black Enterprise SXSW Launch Social
Sunday March 11, 2012 TBA - TBA @ Copa 217 Congress Ave
Gokit is officially launching at SXSW and Black Enterprise is connecting socially with the interactive community. RSVP Only!

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Latitudes: A Global Mixer presented by Society of Digital Agencies
Sunday March 11, 2012 TBA - TBA @ Maggie Mae's 323 E. 6th St.
Join SoDA at historic Maggie Mae’s to meet with the movers and shakers in digital marketing from around the globe.

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Mashable SXSWi House
Sunday March 11, 2012 TBA - TBA @ Buffalo Billiards 201 E 6th St

Mashable will be hosting one of the biggest parties at SXSWi, featuring exciting music and networking! To RSVP, visit www.mashablehouse.eventbrite.com.

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Open Innovation Mixer
Sunday March 11, 2012 TBA - TBA @ Lanai 422 Congress Ave Austin, TX
Join TopCoder as we toast Open Innovation, global communities, and productivity in the 21st century. Plus a competition and prizes!

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PBS Party celebrating @MasterpiecePBS "Sherlock"
Sunday March 11, 2012 TBA - TBA @ The Parish 214 E Sixth St Austin, TX
Meet @MasterpiecePBS "Sherlock" creator Stephen Moffat (Doctor Who) and co-star Lara Pulver (Google her). Music, food, fun and suds.

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Ross Road Rules Mix + Pitch Party
Sunday March 11, 2012 TBA - TBA @ Beauty Bar 617 E. Seventh St. Austin, TX
Presented by The University of Michigan and the X PRIZE Foundation, the party mixes pitches from top UofM students, with baller judges, DJ, drinks, and more. See www.RossRoadRules.com RSVP: Eventbrite.

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SapientNitro SXSW 2012 Party
Sunday March 11, 2012 TBA - TBA @ Roial 120 W 5th St
Everyone knows Idea Engineers throw the best parties. Join us for free booze! DJ Spider! Grand prize giveaway! Oh and free booze!

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SXSW Eco Startup Showcase Launch Party
Sunday March 11, 2012 TBA - TBA @ Lanai 422 Congress Ave Austin, TX
Announcing the launch of the SXSW Eco Startup Showcase venture capital pitch competition, which will take place October 4th, 2012 at SXSW Eco in Austin, Texas.

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The .net Seven Second Pitch Challenge
Sunday March 11, 2012 TBA - TBA @ Mohawk 912 Red River
Join us for drinks, food, and comedians this Sunday night from 8 to midnight at the Mohawk for a VIP event complements of .net. Record your seven-second pitch for a new product, business (anything really) and our judges might declare it the best idea of SXSW!

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The Crowdtap VIP Party - The SXSWi Can't Miss Party Returns
Sunday March 11, 2012 TBA - TBA @ Haven 401 colorado st, Austin, TX 78701
Last year's top party is back @ Austin's hottest venue. Featuring internationally-acclaimed VJ Culture, special performance by Jingle Punks Hipster Orchestra, aerial dancers, battle of food trucks. VIP-only @ crowdtap.com/VIP.

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The Interactive + Film Fusion Party presented by Meebo
Sunday March 11, 2012 TBA - TBA @ The Stage on Sixth 508 E 6th Street, Austin, Texas 78701
SXSW is all about convergence and there's no better event to celebrate this than at the official Interactive + Film Fusion Party hosted once again by Meebo. In true Austin style, this party will have you on your feet enjoying the complimentary libations and live music from local rockers the John Evans Band. Follow us @Meebo for more updates.

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All Day Event - Filmmakers Lounge Presented by the North Carolina Film Office
Sunday March 11, 2012 9:00am - 6:00pm @ Austin Convention Center (Room 17B) 500 E Cesar Chavez St.
Located conveniently in the Austin Convention Center, the Filmmakers Lounge is the perfect place for SXSW's filmmakers to relax, enjoy complimentary hospitality and massages in a comfortable atmosphere.

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Morning Event: Java Monster Mornings
Sunday March 11, 2012 9:00am - 11:00am @ Registrant’s Lounge Neches and E 4th, Austin, TX 78701
Come and enjoy free Java Monster drinks and complimentary breakfast from Monster Energy at the Registrants Lounge presented by MOFILM!

9:00 AM

Alcatel-Lucent’s Trend Lounge
Sunday March 11, 2012 9:00am - 4:00pm @ Hilton Austin Downtown (406) 500 E 4th St, Austin, TX 78701
Alcatel-Lucent is rolling out the red carpet again and playing host at the sassy “ultra-lounge.” Devs, techies, entrepreneurs and VCs are invited to relax, recharge, drink & grub with ALU’s NG Connect team and partners. Fight the flashes on the step and repeat, cameo appearances from tech & celeb stars, and the juiciest SXSW gossip live. VentureBeat will host live interviews while TechZulu brings the hollyweird, live streaming all current events.

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All Day Event-Gemalto Mobile IDEA/NEXT Lounge
Sunday March 11, 2012 9:00am - 6:00pm @ Hilton Austin Downtown (602) 500 E 4th St, Austin, TX 78701
The Gemalto Mobile IDEA/NEXT Lounge is the hub to learn, engage and share in discussions around all aspects of mobility – from the mobile phone to the cloud – and the digital security solutions they necessitate at SXSW. You will find analysts, vendors, entrepreneurs and government officials discussing what’s next in mobile payment, mobile identity, mobile/cloud security solutions and emerging mobile technologies. At the Gemalto Mobile IDEA/NEXT lounge, you (and your devices) can recharge in a fun, fully-connected, forward-thinking atmosphere.

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All Day Event-IBM Future of Social Lounge
How Socially Forward is your Business? Want to find out? Stop by the IBM Future of Social Lounge during SXSW Interactive for a social assessment, see where Social Business is headed, listen in on live Conversations with Industry Innovators, recharge and refresh between sessions. Learn how IBM and their Business Partners are helping startups, developers and business leaders transform the future of business and get an invitation to our party.

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All Day Event-Samsung Blogger Lounge hosted by Techset
5th Year Anniversary Celebration! For the last four years, the Blogger Lounge at SXSW has served as a central hub for celebrating friendship, innovation and collaboration. We are proud to announce that TechSet is once again partnering with Samsung to host the SXSW Blogger Lounge in 2012.

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All Day Event-The Americans Elect Lounge
Pick a President, Not a Party! Americans can directly nominate a presidential ticket through our online convention in June. The nominee will be on the ballot in all 50 states. Visit the Americans Elect lounge, touch the technology, enjoy the Austin experience, and claim your place in the political process.

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All Day Event-The Beacon Lounge
The Beacon: Lounge With a Conscience returns as THE spot for cause-focused people to hang out with the best & brightest non-profit Geekerati. The WiFi will be speedy, the noms & drinks plentiful, the couches comfy and the do-gooding vibe pure awesome.

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All Day Event-The Circus Mashimus
Once again, the fun-filled big top circus that is the Mashery Lounge will be back at SXSW 2012 in March. With great furnishings and flowing refreshments, the Circus Mashimus is a great place to talk API shop with Mashery folks or simply relax while catching up on email

9:00 AM

All Day Event-The Lift presents: Latin America Innovation
Sunday March 11, 2012 9:00am - 6:00pm @ West Tent, Brush Square Park 409 E. 5th St.
The Lift invites you to discover Latin America as a source of technological development and possible investments for the years to come. With a selection of some of the best projects generated in Latin America, this lounge hosts Latin American start-ups, socially-innovative projects, a showcase of amazing artists working with technology and other creative outputs from Latin America’s prime creative industries. You know the flavour, come and get to know innovation from Chile and Argentina to Mexico.

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Morning Event: Java Monster Mornings
Sunday March 11, 2012 9:00am - 11:00am @ Registrant’s Lounge Brush Square Park
Come and enjoy free Java Monster drinks and complimentary breakfast from Monster Energy at the Registrants Lounge presented by MOFILM!

9:00 AM

The iTriage "Power-Up" Lounge
Need to recharge? iPhone or Tablet going dead? Feet hurting? Come relax in the iTriage Power-Up Lounge. Plug in your electronics at the charge stations and grab a healthy snack to refuel! And while you're recharging on the comfy couches, learn about the #1 downloaded healthcare app that allows you to take charge of your health!

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Beauty Bar X
Sunday March 11, 2012 9:00am - 3:00pm @ Beauty Bar 617 E. Seventh St. Austin, TX
Beauty Bar X

Ladies only! (You are allowed one male guest.)

A few SXSW alums walked around Austin last year looking for a place where women could hang out, be pampered (we needed a manicure!) and gather, but couldn't find it. So we decided to make it happen this year. We rented a space, gathered partner sponsors and decided to make it happen.

Please note the hours that the event runs. Your ticket allows you a pass to the entire 3 days (come and go as you please, but the manicures/massages/consultations are first-come, first-served).

RSVP via the link below.

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The Good Capitalist Lounge (#SocEnt)
Sunday March 11, 2012 9:00am - 5:00pm @ St David's Historic Sanctuary 301 E 8th St Austin, TX 78701
The Good Capitalist Lounge (#SocEnt)

Can capitalism really be used as a force for positive social change in the world? We think so!

 It's time we reclaim this concept from all the negative, oppressive and corrupt actions that have tarnished the reputation of a powerful economic tool!  Come meet the entrepreneurs who have proven that capitalism can be a tool to empower citizens and create sustainable and prosperous economies that work for both people and place.  

We are thrilled to have you join us for the third annual Good Capitalist Party (GCP) in Austin, Texas! This year we are bigger and better than ever with more partners, more attendees, and more good capitalists.  What started as a party in 2010 has grown into a three-day lounge experience that connects thousands of Good Capitalists from around the globe. Join us at the Good Capitalist Party Lounge located at St. David's church (only TWO blocks from the convention center!).


We have gathered some of the field’s leading organizations share the lessons and help spread the word that you can do well by doing good. You can have engaging conversations the seasoned pros of social enterprise as well as the up and comers.


The GCP lounge will feature various interactive activities, classes, fireside conversations, demos, structured networking happy hours and a few other surprises.  Meet social entrepreneurs and like-minded leaders who made a positive impact in the community while making a profit. 


GCP convenes Thought Leaders, Social Entrepreneurs, Slackvists, #SocEnt Tweeters, Social Investors & VCs, Artists, Design Thinkers, Techies, and Linchpins who want to do well while doing good.  So whether you need help to get your social venture launched or you would like to learn how to contribute your skills and experience to social enterprises, GCP is the place to be.


Come catalyze positive impact at the Good Capitalist Party Lounge with the support of amazonian tea, fair trade, locally roasted gourmet coffee and food while connecting with others.  You don’t need a SXSW badge, this party is open to the public.

 

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Accelerating Killer LatAm Startups
The genome to create a great startup fast has been cracked. With proper funding and mentoring provide by a series of Lat Am-based accelerators, we can expect that a new wave of brave and savy Latin American entrepreneurs will be entering the global market soon. Meet the people who are making this happen and learn why a regional network of accelerators is the way to make a real difference in this continent.

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All Day Event - Startup America at SXSW
Sunday March 11, 2012 9:30am - 6:00pm @ Hilton Austin Downtown (Salon E) 500 E 4th St, Austin, TX 78701
Dedicated to helping young companies grow, the Startup America Partnership is providing a place to meet, collaborate and mingle with iconic entrepreneurs, VCs and other startups this year in the Startup Village. Unique programming elements, meeting spaces, refreshments of the caffeinated and/or adult variety, and daily giveaways will make the Startup America space a can’t-miss for startups.

9:30 AM

Big Data: Powering the Race for the White House
Sunday March 11, 2012 9:30am - 10:30am @ Hilton Garden Inn (Rio Grande) 500 North IH 35, Austin, TX 78701
Despite the advent of new media, campaigns for President still measure the electorate in pretty much the same way they did 40 years ago, through traditional polls to landline phones. That could all change this year. The hottest job in today’s Presidential campaigns is the Data Mining Scientist -- whose job it is to sort through terabytes of data and billions of behaviors tracked in voter files, consumer databases, and site logs. They’ll use the numbers to uncover hidden patterns that predict how you’ll vote, if you’ll pony up with a donation, and if you’ll influence your friends to support a candidate. This panel will delve deep into the world of real-time data on Presidential campaigns, showing how it’ll be used to make decisions on everything from the layout of a signup form to where to spend millions of advertising dollars in the closing days of a campaign. Forget about which candidate has the most likes on Facebook or followers on Twitter -- and learn why 2012 will be the year of Big Data in American politics.

9:30 AM

Can Gaming Make the World Better?
Let’s face it—games make our lives more fun, but can they also make a positive impact on the world? At the recent Games for Change Festival, Al Gore said “games are the new normal” and that “the gamification trend is really powerful” in helping to solve issues like climate change. Over the past year, we’ve seen an influx of startups using social gaming to motivate people to do good and change their lifestyles. Armed with the philosophy that it is only by inspiring a massive shift in consumer behavior that we can make a measurable impact on the world, these companies are using gaming mechanics and incentives to engage, educate and motivate a global audience. This panel will discuss if gaming for good can actually drive large-scale change, as SCVNGR’s Seth Priebatsch discussed last year at SXSW’s keynote, and examine how we can measure that impact.

9:30 AM

Consumer Patterns Revealed by Dating Site Insiders
Why is it that out of 40M online daters in the U.S., only 1.3M are on the largest paid site? Even dating sites that don’t brand themselves as catering to a niche tend to attract certain types of daters. And there are no universal rules. Take NY for example: 20something social go-getters favor HowAboutWe while professionals are on Match.com. 30something entrepreneurs crave Okcupid while the traditional-valued join eHarmony. Yet the same group of people in Austin will yield different results. How do users choose the site they’re on, what inspires brand loyalty, and how do companies uncover useful data on consumer decisions? The dating industry is a great case for this phenomenon, but the issue touches nearly every consumer-facing industry. The result? Companies are battling it out for users. What makes one person choose Foursquare over Gowalla, or Groupon over LivingSocial? In a never-before-seen meeting of the dating giants, we’ll delve into the enigmatic consumer mind.

9:30 AM

Excessive Enhancement: JavaScript's Dark Side
Are we being seduced by the animation and rich UI capabilities of modern browsers at the expense of the underlying platform of the Web?

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Fixing Broke(n) Governments Through Serious Games
It’s no secret. Local, state and federal governments face budget shortfalls, spending cuts and reduced service—in a political climate that favors gridlock. Serious games have emerged as a viable approach to budgeting that is both participatory and scalable. In this session, we’ll discuss why serious games are a particularly good tool for budgeting and their advantages over alternatives such as deliberative democracy, participatory budgeting, or majority voting through polls. Participants will learn to conduct in-person and online games built specifically for resolving multi-scalar budget problems. These models are based on Budget Games, which we designed and played in San Jose, CA, on Jan. 29, 2011 in which more than 100 community leaders collaboratively re-crafted the city’s proposed budget. Because the game revealed real consensus, San Jose officials were able to act on the game’s results with more confidence than traditional polling.

9:30 AM

Food Trucks Share Social Media Tips
Sunday March 11, 2012 9:30am - 10:30am @ Driskill Hotel (Citadel) 604 Brazos Street, Austin, TX 78701
From New York to Los Angeles, Korean barbecue to waffles, food trucks are popping up across the country and taking the nation by storm. Kicking storefronts to the curb, chefs and entrepreneurs are hitting the pavement to sell their culinary creations on wheels—more affordably and innovatively than if they’d been boxed in by a four-wall restaurant.

9:30 AM

Friending Pharma: Patients, Industry & New Media
As more and more patients begin using social media as an information source and a support network, it's inevitable that they'll begin to interact with representatives of pharmaceutical companies looking to use new technologies to inform and educate. While consumer-industry interactions are not new -- Comcast crawls Twitter for those in need of tech support, and Gatorade sends electronic high-fives to high school athletes -- links between drug companies and those they serve are more fraught, with some patients celebrating dialogue and others warning that such relationships are intrinsically inappropriate. This panel -- including patients, advocates and industry -- will explore the ground rules of "friending" big pharma and the ground rules that biopharma firms must play by to ensure patients aren't taken advantage of.

9:30 AM

HATCH Startup Pitch Competition
Sunday March 11, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon B) 500 E 4th St, Austin, TX 78701
Kickoff of pitch competition and more for tech startups with revolutionary ideas.

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Is Our Photo-Madness Creating Mediocrity or Magic?
Sunday March 11, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon K) 500 E 4th St, Austin, TX 78701
Over 100 million photos are uploaded to Facebook every day. There are 3.5 billion cameraphones in use around the world. Instagram reached 13 million users in just 13 months. We are nearing the end of what Philip Gourevitch of The New Yorker called “the decade in which the world went camera-mad...the decade where everything is depicted, and every picture must be shared.”This panel will address the many ways in which the rise of mobile photography is affecting how we express our creativity, and how we connect and communicate every day. BONUS: We'll conclude with @Koci explaining how he builds his images and sharing a recipe toolkit for audience members to build their own.

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Killer App Design with Javascript and HTML 5
HTML5 paves the way for a browser-based universe, and javascript is its shining star. Go beyond rounded corners and <section> tags and bask in the glory of dynamic stylesheets, CSS3 and responsive UI! Wield the awesome power of web storage, web sockets and device access! Conquer your single page app with event-oriented programming and client-side MVC! Even if you're not launching spaceships from the Chrome Web Store, you'll work faster and code better with emerging technologies and tool sets designed to manage complex, browser-based apps, viewed on any device. Websites are for wusses. Web apps = world domination.

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Learn to Code and Make the Software You Want
Sunday March 11, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon A) 500 E 4th St, Austin, TX 78701
You're a "product person," the "idea guy," the "business gal."Let's face it: You don't know how to code and it's killing your creativity and your career.Learn from two people who went from "business guys" to lead developers of venture-backed startups in less than a year.After attending this talk, you will not only be convinced it's possible for you to learn to code but have a roadmap on how to do it.Attendees who bring their (Mac) laptops will also be given an opportunity to follow along, as they write tiny bits of code and take the first steps of their new life as people who don't ask for what they want, but make what they want!Come join us! Empower yourself! Learn to code.

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Material Change-Tackling Human Rights with Artists
Story-telling is a process for healing. As we hold in our hands the technology to address global problems, we can foster a new world of creativity & community through individual expression & shared visions. Globally, artists and technologists are empowering other artisans and creators by celebrating their spirit, talents and traditions - giving them a stronger voice for their future. Eve Blossom, founder of Lulan Artisans and author of Material Change, will share stories of her journey of creating a business that merges design and social change. Material Change offers actionable holistic models for designers and social entrepreneurs, and explains an open-source model for others to adapt, customize and share. Eve will debut We've, a digital extension of Lulan Artisans: a novel approach for buying, and selling artisanal goods through relationships and story. We've allows new forms of communication and business to evolve from communal creativity, capturing the zeitgeist of the planet.

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Multiplatform Storytelling: Frontline War Stories
While the academics preach of the wonders and promise and “mechanics” of “transmedia” storytelling, there are pioneering producers on the ground really doing it. There are good days and bad. There is money and there is not. And then there are the fans. What does it take to pull off successful multiplatform storytelling?

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Pitching Start Ups to Ad Agencies and Clients
Sunday March 11, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon C) 500 E 4th St, Austin, TX 78701
The Start Up scene continues to thrive. You may have got funding and you may have an awesome product but how will you make those first key partnerships with clients and ad agencies? This is new territory for many blue chip clients and most ad agencies. They know they need to play in the start-up space but they are afraid. All you guys are much younger, and cooler, you don't wear suits so how can we take you really seriously? How will I know whether you are the next FourSquare or the next pets.com? The panelists will be able to share all their different viewpoints. We have an investor and incubator, we have a recently funded start-up making their first deals, we have an ad agency and we have the all important client who is making those purchasing decisions for her brand. We will hear from all of the panelists and then invite any start-ups in the audience that would like some advice to ask questions. All the panelists are used to talking freely about the subject rather than inflicting death by powerpoint.

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Porn's Democratization: Opportunity & Risk Collide
Sunday March 11, 2012 9:30am - 10:30am @ Driskill Hotel (Maximilian) 604 Brazos Street, Austin, TX 78701
Modern consumer technologies, mobile technologies in particular, have transformed our world in a number of ways, including by significantly reducing the barrier of entry where publishing and distribution of content is concerned. From smartphone videos documenting crimes in progress to social media-driven marketing campaigns, producing and distributing original content is arguably easier, faster and cheaper than at any other time in history.

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Publishing Models Transforming the Book
Sunday March 11, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol EFGH) 701 E 11th St, Austin, TX 78701
By the end of 2011 it is projected that E-books will account for a quarter of frontlist book sales. Bricks and mortar stores are fighting for a fraction of the retail business. Publishers are being more selective about—and paying less money for—the books they acquire. In short, the publishing industry is changing dramatically. With change comes opportunity and everyone from legacy publishing houses to entrepreneurial individuals are creating new business models that locate talent and package content in new ways. Is the book dead? No—it’s being re-imagined and redefined by these very people.

9:30 AM

Socializing the Presidency: Digital Politics 2012
What are the trends in social and digital media that will help shape the 2012 presidential election? What can we learn from grassroots election efforts like Rock the Vote, now in its 20th year, contrasted with the very short history and transformational social media tactics used in recent presidential politics? Is it a natural evolution of activism, is it disruptive? If so - how? Join PBS NewsHour moderator Christina Bellantoni and panelists Mary Katharine Ham (radio host/political commentator); Maria Teresa Kumar (founding executive director, Voto Latino); Craig Newmark (founder craigslist and craigconnects); Heather Smith (president, Rock the Vote); and others to be announced, for a wide-ranging, idea-generating, big-picture discussion of trends past, present and future on how the presidential election may be shaped and transformed by social media services such as Twitter and Facebook to new location based and mobile technologies.

9:30 AM

Stand with Planned Parenthood: A Crisis Response
Planned Parenthood Federation of America (PPFA) is no stranger to controversy. But when attacks on the nation’s leading provider of reproductive health care jumped beyond the usual suspects to include the majority of the House of Representatives in early 2011, the organization’s Online Advocacy and New Media teams snapped into crisis communications mode. Hear from a panel of current and former PPFA staffers as we discuss how we implemented an integrated strategy to inform the public, take control of the message, and flip a huge potential #Fail into the wildly successful “Stand With Planned Parenthood” advocacy and support campaign. Through PPFA’s story of what went right and not-so-right, learn how to defend your own organization using online and offline tactics while energizing your base to become your greatest advocates.

9:30 AM

Startup Mentoring with Dreamit Ventures
Sunday March 11, 2012 9:30am - 2:00pm @ Hilton Austin Downtown (400, 402) 500 E 4th St, Austin, TX 78701
Advice on how to kickstart your biz! Register at bit.ly/disxsw or swing by for a 20-min mentoring session with DreamIt partners or alumni.

9:30 AM

Storytelling Beyond Words: New Forms of Journalism
Sunday March 11, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol ABCD) 701 E 11th St, Austin, TX 78701
We are in the midst of a digital revolution, and yet journalistic storytelling remains trapped in the Stone Age. We have all sorts of digital tools at our disposal -- video, social media, interactive graphics, etc. -- and still our stories are boring. Our panel will help you think in new ways about storytelling forms. Instead of sending users to a separate link for a video, why not embed video into the story at strategic points? Instead of writing long articles analyzing the accuracy of a politician's statements, why not invent a meter that allows the audience to quickly see that for themselves? We'll offer examples of how journalists harness digital tools to reinvent storytelling in ways that delight audiences, elucidate complex issues, improve communities and strengthen democracy. This panel is for geeks who care about storytelling; it's for storytellers who care about digital tools; and it's for anyone who cares about the future of journalism.

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Tech Detox: Can You Survive a Day w/o Technology?
Sunday March 11, 2012 9:30am - 10:30am @ Courtyard Marriott (Brazos) 300 East 4th Street
Join us for a technology-free panel where we hear from industry leaders, entrepreneurs and tech titans as they share their secrets of unplugging, and how they're given more power in their day to day lives by creating sacred “no connection” time every week. Inspired by Reboot’s National Day of Unplugging, this is a tweet-free, in-the-moment event. Be there then, or never. http://www.causes.com/unplug

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The Hispanic Persona Project
The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.

9:30 AM

The Mind & Consciousness As an Interface
Sunday March 11, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon FG) 500 E 4th St, Austin, TX 78701
This session is about the role and form that brain interfaces might take on in coming years. It draws from the science, the facts, the fictions and products currently on the market.

9:30 AM

The New Black? How Digital Ed Is Everything
…Back to school? Not necessarily appealing right? The experimental, embedded, and reflexive departments of education and training within creative industries are reinventing education. This panel gathers some visionaries to discuss the positioning of education in the modern workplace. Many traditional business functions such as PR, sales, marketing, philanthropy, recruitment, and business development are now “education initiatives.” There is a need for a 21c model of professional adult education in the workplace. We’ll discuss what the possibilities are given new cooperative models, technological tools, talent gaps, and knowledge sharing in the increasingly competitive fields of global business. We will also share thoughts on pioneering schools including ones internal and/or external to the organization, institution, start-up, and platform-specific models.

9:30 AM

The Potion for Motion: Interactive Interfaces/Apps
Decades ago, the mouse and graphical user interface (UI) transformed the computer industry, ushering in an easier and more efficient way to control the user experience. Consumers ultimately abandoned the “conventional” up-down-left-right arrow keys as the primary means to control the computer. The TV industry is on the verge of a similar transformation, as service providers face increasing pressure to make UIs better suited for interactive content coming from the Internet. This session will discuss key methodologies for improving the UI beyond today’s rudimentary navigation approaches, to discover choices buried under hierarchical layers of media and content menus. This session will explore the benefits of motion control and in-air pointing for common uses on TVs and next-gen devices, such as navigation, text entry and casual gaming. It will also compare contending technologies that enable pointer-based controls, including touchpad, camera-based and in-air pointing motion technology.

9:30 AM

The Social Network for Computers
Sunday March 11, 2012 9:30am - 10:30am @ Hilton Garden Inn (Sabine) 500 North IH 35 Austin,, Texas, USA
In today's connected world, we humans are always on, always ready to switch to the next task at hand -- and *in* hand, on a multitude of powerful devices. Soon there will be up to a trillion connected devices on the Internet. To power the resulting massive computational need, our entire computer infrastructure is being redesigned. Moore's Law is not enough anymore. The requirements of new media on a global scale can only be supported by a powerful "Social Network for Computers" -- aka the Cloud. Through the cloud, servers quickly switch from one task to another, making efficient use of idle compute, storage and networking resources. Cloud computing is "fungible" - dynamically expanding and contracting to meet the world's compute load, and it is the only way to serve the growing Internet.

9:30 AM

The State of Social Marketing
Brad McCarty, the North American editor of The Next Web, will give a 10 minute long, rapid-fire presentation on what he believes are the most important 3 changes in social marketing. Understanding what's said in these ten minutes could shape your marketing strategy for the next 12 months.

9:30 AM

What Makes Asset Sharing Platforms Thrive?
Sunday March 11, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon D) 500 E 4th St, Austin, TX 78701
Zipcar and Netflix signaled its coming, and smart money bets on peer-to-peer platforms like Airbnb, RelayRides, Taskrabbit, ThredUp, and Zimride announced its arrival: the Sharing Economy is here.

9:30 AM

PBS KIDS Breakfast: The Cool Kids - What’s New for Today’s Digital Kids
Sunday March 11, 2012 9:30am - 11:00am @ Finn & Porter 500 E 4th St, Austin, TX 78701
How do you create content that's both educational & entertaining? Join the creative minds at PBS KIDS for breakfast & Q&A.

10:00 AM

The Power of Unpopular
You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a specific demographic, whom have YOU identified as the demographic that will never like you? Get introduced to author Erika Napoletano and the Power of Unpopular: a better way to run your business – and your life. Erika's the voice behind @RedheadWriting and RedheadWriting.com, as well as a monthly columnist for Entrepreneur Magazine and the author of two books. While she was never the prom queen (thank heavens), she's figured out how to leverage one word with seemingly negative implications into powerful fodder to build brands with staying power in the marketplace. You won't find case studies from corporate behemoths here - you'll find stories and advice from people just like you who want to wake up every day, do what they love, and do it for the people who will love them. Because that's who truly matters.

10:00 AM

CloudCamp Austin
Sunday March 11, 2012 10:00am - 4:00pm @ The Bat Bar 218 E 6th St

About CloudCamp

As an informal, member-supported gathering, CloudCamp relies entirely on volunteers to help with meeting content, speakers, meeting locations, equipment and membership recruitment. We also have corporate sponsors that provide financial assistance with venues, food, drink, software, services and other valuable donations

If you are interested in helping or sponsoring, contact Dave Nielsen (dave at platformd dot com)

Schedule:
- See http://www.cloudcamp.org/workshop

Organizer:
- Dave Nielsen 

Interested in more about CloudCamp?
-  http://www.cloudcamp.org/schedule

 

10:00 AM

South By GoLab
Sunday March 11, 2012 10:00am - 5:00pm @ GoLab Austin 621 E. 6th St. Ste 200, Austin, TX 78701
South By GoLab

Come check out downtown Austin's premier coworking space for creative professionals and entrepreneurs! From March 9 to March 14th, GoLab Austin will be hosting a series of small talks and events for startups and creative professionals.  Seating is limited so it will be first come first serve - registration is NOT confirmation of a seat.  Its free and you don't need a badge to participate.

You can also stop by and get a little work done at GoLab Austin (really? It's SXSW!), we'll have free coworking all week!

GoLab Austin

 

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140 Characters vs. 14000 Words: The New Long Form
Sunday March 11, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol ABCD) 701 E 11th St, Austin, TX 78701
In the age of shortened attention spans and journalism that exists in 140 characters or less, how does long-form journalism not only compete but prevail in the digital space? Slate editor David Plotz, creator of Slate’s noted fresca program, will showcase some of the latest and most engaging interactive features that are redefining long-form journalism on the web. Evan Ratliff, contributing editor at Wired and founder and editor of The Atavist, will present the newest opportunities for interactivity within long-form in-app. This isn’t your grandmother’s long-form -- the innovations showcased in this presentation move us to the next phase of the medium, helping to transform long-form journalism pieces into traffic success stories, and a boon for advertisers.

11:00 AM

21st Century Giving: Social Philanthropy’s Rise
Leaders from top social networking sites share case studies to discuss the trend of social philanthropy. People around the world are using social media in engaging and creative ways to raise money for the causes that are most meaningful to them. Our distinguished panel will enlighten you on what's happening now and what's likely to happen next.

11:00 AM

3 Screen Minimum: Convergence of TV & Social Media
A full 70 percent of US tablet owners say they use their devices while watching TV. Companies like Verizon are baking social into their products and enabling users to tweet, watch online videos and update Facebook directly from their TVs. Channels like Bravo capitalize on this by weaving emerging tech like Foursquare, Foodspotting and Shazam into their TV output, as well as having personalities engage actively with fans and critics on Twitter and other social media. Google Hangouts allows people to watch web video together online. Join as forward thinkers from Verizon, Foodspotting, SportsNet NY (SNY) discuss what's next for the convergence of social media and TV.

11:00 AM

A New Culture of Learning: Gaming, Tech, Design
Gaming, mentorship, increasing connection, and design thinking converge in a world of constant change -- and invite us to imagine a future of learning that is as powerful as it is optimistic. By exploring play, innovation, and the cultivation of the imagination as cornerstones of learning, we can create a vision that is achievable, scalable and one that grows along with the technology that fosters it and the people who engage with it.

11:00 AM

All Day Event-Turner Revive Lounge
Sunday March 11, 2012 11:00am - 6:00pm @ Moonshine Grill 303 Red River St
Wanna meet the tech team behind March Madness Digital, Falling Skies, and Anderson Cooper? We’re Turner Broadcasting and we're changing the way you watch TV. Get to know us, pitch our start-up investors, and learn about Turner Media Camp, a brand-new accelerator helping top media startups with capital, mentorship and access. Have brunch at our Hangover Lounge, recharge yourself and devices or join our happy hours celebrating women in technology.

11:00 AM

Are We Killing Social with Social?
Sunday March 11, 2012 11:00am - 12:00pm @ Omni Downtown (Longhorn) 700 San Jacinto Blvd, Austin, TX 78701
Doesn’t it seem like a new social network launches every day? From geosocial to social TV, from social gaming to social news, it seems like we’re just adding a “social” layer to everything we do, online or offline. As a digital solution for seemingly every facet of human culture emerges, it’s starting to look a lot like...well, human culture, digitized.

We have to ask: how many social networks are people willing to sign up for? Do people want a massive social network with everyone on it or are they more interested in niche networks focused on different passions? Maybe both. Or, maybe we’ll all just get sick of it and start mailing letters to each other again.

11:00 AM

Big Data for Everyman: Help Liberate the Data Serf
Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Rio Grande) 500 North IH 35, Austin, TX 78701
It's no secret that the world now contains staggering amounts of machine-generated data. In fact, according to a recent study by the McKinsey Global Institute, 15 out of 17 industry sectors in the United States have more data stored per company than the US Library of Congress. The sheer volume of data, driven by new kinds of devices and disparate data sources, requires a massive shift in how to capture and analyze this information. Illuminating this data can reveal patterns that help people in every industry make more insightful operating and business decisions. So, instead of relying on a new crop of data scientists to decipher the information, we call for a democratization of data software. This session will explore a new generation of software that real people want to use and can use readily, so that analyzing big data is as easy as surfing the web. We will demonstrate interesting data mashups such as music lyrics combined with economic data, for instance "what is the most popular word in rap lyrics by year and looking at economic conditions during that period." The session will be interactive—we'll take live requests from the crowd.

11:00 AM

Can a Social Web of Things Keep TV Cords Connected
It's 2015 and over half of the devices in your home are connected to the Internet. On the drive home you consider taking a longer route, but when you ask for directions the GPS system reminds you that you need to get home soon - you have a viewing party.

11:00 AM

Client-Side Templating in jQuery
This session will review the options available today and in the future for client-side templating in jQuery. We will show the libraries available today, including jQuery Templates, knockout.js, and JsRender/JsViews.The past year has been rather tumultuous in the jQuery Templating space. Before the jQuery Templates plug-in even had a chance to come out of beta, the project was terminated in favor of newer templating libraries currently under development. However, even though it is still unclear which templating library is the best to use, the concept of client-side templating is too important to ignore or put off using. This talk will review the various options Web developers have today for performing client-side templating, and will present guidance on what to look for in the coming year as newer libraries are released.

11:00 AM

Community First: Lessons for Early-Stage Startups
Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon D) 500 E 4th St, Austin, TX 78701
Tech startups have long known that a strong community will amplify a company’s successes, bolster growth, and make work worth waking up for. Today's unstoppable startups understand that putting community first means putting community management first. And yet, the field of online community management is still in its early days, and we haven’t stopped figuring it out as we go along. Through case studies and never-before-told stories of three veteran community managers from SoundCloud, foursquare, and Airbnb, we’ll reveal what it takes to build a community to last.

11:00 AM

Community Regenerati​on Through Digital Literacy
Imagine turning one of your city's most beleaguered and notorious neighborhoods into the home of some of the country's most innovative media projects. This panel examines how the Knowle West Media Centre in Bristol achieved just that. The KWMC's University of Local Knowledge project has inspired astounding community growth and regeneration through collaborative media. The KWMC created 800 videos about local crafts and skills; then they brought professionals together with local experts to learn from one another about everything from cars to photography to horse whispering. The project was organized through a green, word-class media centre established in one of the more troubled parts of Bristol. The panel examines how the project directors used digital media and digital art to make the ULK project a success in engaging and teaching digital literacy, as well assisting in community regeneration.
This process involved a creative use of public space, media centre space, wikis, blogging, videography, computer classes, and sound mixing studios to combine the physical and digital into one cohesive learning environment. KWMC Director Carolyn Hassan will explain the process and answer question about the use of collaborative media for successful community regeneration.

11:00 AM

Culture Networks and the Codes That Drive Them
Culture networks historically have spun narrative for how we live. Think about it. After WWII, an emerging American middle class decided to expand its options for commerce and camaraderie. So they built highways and a networked culture of early suburbanites was born.

11:00 AM

Cultures of Basketball: Sports in Higher Education
In this presentation, I will share the story of a groundbreaking pedagogical experiment that quickly gained national and international attention: teaching “Cultures of Basketball” at the University of Michigan. Inspired by my lifelong love of the game and informed by my scholarly interests in the role that stories, particularly informal stories, play in shaping our daily lives at the individual and collective level, “Cultures of Basketball” quickly surpassed my wildest expectations. Its appearance in university course listings provoked hundreds of student e-mails begging for one of the 24 spots in the course. The impromptu course diary I posted on my blog drew the attention of local newspapers, ESPN.com and other major online venues in this country and abroad, as well as hundreds of readers per day. Finally, the in-class experience provided challenges unlike any I’d faced in my 20 years of university teaching: negotiating the balance between formality and informality, emotional experience and intellectual inquiry, student and student-athlete (students included 8 members of Michigan’s men’s basketball team), the freedom to openly explore uncharted pedagogical ground and the imperatives of academic integrity, all while making my first foray into blogging and micro-blogging social media.

11:00 AM

Data Is Sexier Than Sex... And I'll Prove It
Big. Complicated. Often dirty. Sexy? Interactive data visualizations (charts and graphs) have helped make data consumable, accessible, and yes, sexy. It’s that sex appeal that has us clamoring to see our twitter, AdWords, conversion, and other data in a sleek, interactive, “I want the answers now” views. Data has snuck its way into our lives – from our offices, to our bedrooms. It’s everywhere. And as it continues to penetrate all areas of our lives it also continues to be delivered in a variety different formats – some better than others. From the corny quick-stat charts in USA today to smart interactive graphs embedded in blogs, posted in online publications, and now frequently dominating the screens of our work computers. We’re starting to become obsessed, and more importantly, held accountable for much of the data consuming our lives. So, we admit it. Data is sexy. Especially when it’s easy to understand, interactive, and is in a format that easily facilitates smart business decision making. Luckily it doesn’t have to be as scary, or intimidating, or (potentially) as uncomfortable as that first time…

11:00 AM

Designing Tomorrow’s Digital/Physical Interfaces
Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon FG) 500 E 4th St, Austin, TX 78701
The Mobile Revolution has reduced the costs of components and production to the point that the Davids now build and ship their device ideas quicker than the Goliaths. Gadgets are getting faster and smaller and big companies are learning more than ever on the community at large to make them shine.

But this shift has done little to move interface design forward. The prevailing school of thought constrains us to develop devices within the ‘brain+fingertips+glass=interaction’ metaphor, making little use of our perceptual and motor potential. There’s only so far we can go with multi-touch in bridging physical with digital.

The biggest leaps in interface innovation have come from the speculative designers, who’ve taken tremendous risks to forge a new set of digital hand tools, building a new breed of devices that do not limit users to finger movements and visual/auditory feedback, but instead utilize our spatial and sensory abilities to escape the Glass Slab - especially in the area of play.

11:00 AM

Discoverability and the New World of Book PR
Sunday March 11, 2012 11:00am - 12:00pm @ Sheraton Austin (Creekside I & II) 701 E 11th St, Austin, TX 78701
Shelf space isn't what it used to be. A search on "leadership books" on Amazon returns more than 60,000 results. The same search on Google returns more than 130 million results. With retail bookstores increasingly giving way to digital devices, success in publishing is no longer about distribution, it's about discoverability.

11:00 AM

Driving the Change: Public Media Goes Transmedia
Sunday March 11, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol EFGH) 701 E 11th St, Austin, TX 78701
Public media—especially radio—has emerged as a seedbed for inventive producers driving a new culture of experimentation across traditional and digital platforms. Its unique legacy blends technical ingenuity, a vision aimed at serving the "greater good" of society, and a hybrid business model that combines government and foundation funding with support from users. We'll bring together producers at the vanguard of reinvention to consider how they are crossing both platform and industry boundaries to create pathbreaking transmedia documentaries, participatory installations, and storytelling tools.

11:00 AM

Fast CSS: How Browsers Lay Out Web Pages
This session explains the basic concepts in browser implementations of core Web document technologies (HTML, XHTML, CSS, and SVG), explains their general performance characteristics and how they interact with Javascript, and explains common optimizations (such as coalescing changes) that browsers make. Rather than presenting specific techniques authors can use, the goal is to build understanding of the performance characteristics of the Web platform so authors can have ideas of what things are likely to be fast or slow, and what types of changes they can experiment with to improve the performance of their Web pages.

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How Brain Science Turns Browsers into Buyers
Need to boost website conversion and sales? Want to accomplish more with fewer resources? You need appeal to and engage your customer’s brain. The vast majority of your buyer’s decision-making is driven by emotion and unconscious processes, and if you are only selling features, benefits, and prices you aren’t maximizing your success.Learn how to apply cutting-edge neuroscience, neuromarketing, and behavior research in designing your site, crafting persuasive copy, and more. But don’t worry, this is a jargon-free presentation. The expert panelists, all from different backgrounds, will focus on techniques that produce bottom-line results.

11:00 AM

How Digital Softened Brazil's Iron Lady
In 2010 Brazil elected their first female president, Dilma Rousseff. Not only was she the first female to be elected, she was also unique in being the first candidate in Brazil to connect with millions of voters online to solidify public opinion. While many emerging markets, South America in particular, love social media, their electorate had never participated in elections through an online medium. The session will explore the future of digital in Brazil (and emerging markets) that have thus far embraced the evolution of new media, mostly by embracing it via traditional media channels. We will look at how, by leveraging diverse social media channels, Dilma’s team was able to introduce and humanize her in a way never before seen by the Brazilian people.

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Internet Bubble the Sequel: 1999 All Over Again?
The blogosphere is abuzz with bubble talk and predictions of a spectacular collapse just over the horizon. Is the Internet finally coming home to roost? Or have investors and entrepreneurs thrown caution to the wind and are recklessly ignoring the lessons of 1999?

11:00 AM

Internet Power: After Cyber-Optimism and Pessimism
A year ago one could have had an honest argument about whether the Internet was increasing the power of the oppressor or the oppressed. Events in Tunis, Cairo, Daraa, Tehran, Moscow, and Beijing have shown that it can benefit both and that the effect of digital technology on power will be complex and contradictory. What are we to make of freelance hacker orgs, transparency activists and covert cyber war? In the annals of citizen empowerment and institutional vulnerability, democracy and anarchy share an interesting paired history, we intend to ask how the global system may handle this latest disequilibrium.

11:00 AM

It’s Funny ‘Cause It’s True: Battling Bad Media
Are programs like the Daily Show with Jon Stewart providing better access to news and current events than traditional news outlets? Why are we subjected to hours of reality TV that portray women as appearance-obsessed maniacs? And people of color are just in the media to fulfill stereotypes, right? Something is very wrong with this picture. But it does put a lot of fuel on the comedic fire…

11:00 AM

Marketing’s Shift from Waterfall to Agile
Sunday March 11, 2012 11:00am - 12:00pm @ Omni Downtown (Lone Star) 700 San Jacinto Blvd, Austin, TX 78701
As consumers get more real-time, marketing’s traditionally slow, phased, methodical approach to researching and reaching consumers doesn’t work any more. Just as software developers have needed to become more agile, so too does the marketer. CMOs and Senior Marketers will share what they are doing and what they WISH they were doing to be more real-time. Technology builders, join us and you will come away with 100 new ideas for technologies that need to exist.

11:00 AM

Mother Goose Got Punked: Next Gen Visual Stories
Visual storytelling has the power to move public policy, influence the direction of war, and alter the course of civil society. During this panel, you’ll learn ways to turn video and photography into great visual storytelling so that it can work for your nonprofit to raise funds, build community, recruit volunteers, and incite action. We’ll give you plenty of compelling examples, but we’ll also take you behind the scenes to show you some of the most important elements of great visual communications. This panel of filmmakers and photographers who have dedicated their careers to nonprofit storytelling will lead you through both the big strategic decisions and the real-world how-to’s of compelling visual communications. If you want to be a part of the next generation of nonprofit visual storytellers, join us for this session.

11:00 AM

No Wallet? No Problem. Enter Mobile Payments.
Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon J) 500 E 4th St, Austin, TX 78701
The days of having that lump of a wallet in your back pocket or forgetting your wallet at home are over. Consumers around the world could generate as much as $50 billion in sales through NFC-based mobile payments by 2014, according to Juniper Research. Google already has merchants like Macy’s and The Container Store are using Google Wallet, powered by NXP’s secure NFC chips, to increase engagement and offer deals to consumers. And Austin, our very own home of SX, is among the initial launch markets of ISIS’ NFC-driven mobile commerce trial. American Express, while recognizing the value of NFC, currently sees the technology as smoke and mirrors because it’ll take several years before the possibility of mass adaption because of the limit and requirements of its reach. American Express’ stance is that the mobile payments ecosystem needs to look at products that are technology agonistic and as open as possible. Hear from panelists across the mobile payments ecosystem about the challenges of increasing adaption of this new technology and how to address them.

11:00 AM

Open Source & the Changing Tech Landscape
Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Room 616AB) 500 E 4th St, Austin, TX 78701
From data center architecture to cloud computing software to the way we explore space to even mobile applications, open source has breathed new life into our everyday operations. By creating open dialogue, open source is driving forward new ways for us to conduct business and think about established principles. Come see how Rackspace's Jonathan Bryce and Facebook's Frank Frankovsky have leveraged the power of their open source communities to their advantage and discuss the past, present and future of open sourcing.

11:00 AM

Out of this World Engagement
The nation's space agency and the world's largest museum and research complex have embraced the use of social media to reach out, engage new audiences, engage existing audiences in new ways, and give the public behind-the-scenes access. This conversation with NASA and the Smithsonian's Air and Space Museum will explore successes and failures in these new ways of engaging and solicit your input for new opportunities they have yet to try.

11:00 AM

Pocket Film Studio: The iPhone Revolution
Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon K) 500 E 4th St, Austin, TX 78701
Do you have an iPhone™, iPod Touch™ or iPad2™? Then there’s a film studio in your pocket! Apple iOS devices are powerful filmmaking tools that have dramatically leveled the playing field and now allow anyone with a story to tell access to robust shoot & edit technology that enables them to produce it. Our panel brings together filmmakers and technology experts to discuss the creative possibilities and personal & professional opportunities available because of this new digital filmmaking equipment and the community supporting it.

11:00 AM

Rise of the Interactive Director As Creative Lead
Sunday March 11, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol View North) 701 E 11th St, Austin, TX 78701
Much like live action directors, the interactive director has evolved into a role in which the technologist is directing the experience and creative. From interactive music videos and social entertainment to leveraging HTML5 to interactive installations, we're seeing an explosion in innovative ways that interactive directors are allowing viewers to experience stories. In this discussion, we're going to have one of the industries brightest interactive directors share their perspective on their approach to interactive storytelling. He will be joined by Executive Producer of Digital at production company Tool of NA, which has a unique model of representing interactive directors for productions that require innovative thinking.

11:00 AM

Social CRM Meet Up
Get together with other social CRM experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a social CRM expert for your company.

11:00 AM

Startup Breakthrough: Speed Coaching for Founders
Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon C) 500 E 4th St, Austin, TX 78701
Five of the world's top startup-focused executive coaches choose entrepreneurs from the audience who want volunteer with a problem or area for improvement. In speed coaching sessions, they attempt to make quick and dramatic shifts in beliefs and behaviors which will bring more success and happiness for the subjects' work and companies. In this dramatic demonstration you'll see the power and effectiveness of coaching for startup founders and leaders, and why coaching is a hot trend for high-performing founders recommended by top VCs.

11:00 AM

SXSW CraftMakerCamp Day 1
Sunday March 11, 2012 11:00am - 6:00pm @ Palm Park (Presentation Tent) 750 E. 3rd street
Are you a designer, maker, mover & shaker selling your goods online? If so, then stop by the first-ever SXSW CraftMakerCamp to meet like-minded souls. With a full day of programming specifically developed for creative entrepreneurs, SXSW CraftMakerCamp will inspire and educate you for a more successful and productive year ahead.

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SXSW ECO Meet Up
Sunday March 11, 2012 11:00am - 1:30pm @ Palm Park (Meet Up Tent) 750 E. 3rd street
Get together with sustainability professionals and other like-minded individuals to discuss solutions to the issues facing our economy, the environment, and civil society. Network, brainstorm, and discover how SXSW Eco is providing the creative platform to discuss solutions to these recognized challenges. Attend this Meet Up to better learn about the SXSW Eco conference's initiatives and to talk about ideas for SXSW Eco 2012, October 3-5th in Austin Texas.

11:00 AM

SXSW ScreenBurn Game Developer Lounge Presented by Intel
Aching feet? Thirsty? Stop by Intel’s meet up lounge and decompress with internet access, refreshments, and good company.

11:00 AM

Tapping Into America's Secret Sauce: Entrepreneurs
During this session, Steve Case, one of America’s most iconic entrepreneurs, and Tim O’Shaughnessy, CEO and co-founder of LivingSocial, will explore the role entrepreneurship plays in launching some of the world’s fastest growing businesses. As LivingSocial’s first investor, Steve (and his investment firm, Revolution) was one of the earliest believers in the transformative power of local commerce. Tim will share his experience working with early investors and building one of today’s most promising new companies, as well as his vision for how LivingSocial is poised to bring local commerce to a new level. And looking more broadly, Steve will talk about his efforts to support entrepreneurs through his investments at Revolution, as chair of the Startup America Partnership and a member of the President’, and what we can all do to tap into “America’s secret sauce” to ensure that the US continues to be a leader in innovation and growth.

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The Making of the Modern Office
Sunday March 11, 2012 11:00am - 12:00pm @ Courtyard Marriott (Brazos) 300 East 4th Street
In the capital of the latest tech boom, developers work late into the night creating the next big thing. But they take office culture just as seriously, fueling behavior that is reaching a level of froth not seen in a decade. Some web startups are partying like it's 1999. Companies say the fierce competition for talent among startups has necessitated extraordinary perks meant to attract and retain employees. But what makes startups a great place to work? Are they things like creative benefits, core values, philanthropy and dogs? This session is focused on creating uniquely successful and fun working environments with disruptive leaders from cleantech, healthcare, and enterprise tech startups.

11:00 AM

The Nick Denton Interview: The Failure of Comments
The internet was supposed to allow media outlets not only to display the talent of their writers -- but to capture the intelligence of the audience. Remember that rhetoric? We've abandoned it; the most that publishers can claim is that their comments are not quite as bad as the competition's. Trolls and spammers are not the problem. They can be dealt with by brute-force moderation. The real tragedy: the triumph of mediocrity. People with time on their hands drown out more valuable contributors. We've all designed discussion systems with the most avid commenters in mind. We've given them stars and moderating powers and allowed them to develop cliques and a sense of ownership that shades into entitlement. They are not the only readers. They are not even the smartest of our readers. If we're truly to capture the intelligence of the audience, we need to design for the most intelligent of the audience.

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The Rise of Brooklyn Food Scene
Sunday March 11, 2012 11:00am - 12:00pm @ Driskill Hotel (Citadel) 604 Brazos Street, Austin, TX 78701
Could Brooklyn be to food what Seattle was to music --- a hotbed of creative people doing new things? There are tons of artisans finding new businesses and launching new products in the biggest NYC borough whether it be from the Brooklyn Flea or the local store front. Clarkson Potter publishes cookbooks from several Brooklyn food entreprenuers: One Girl Cookies (Dawn Casale & David Crofton), Brooklyn Brew Shop (Erica Shea & Steven Valand), The Butcher's Guide to Well Raised Meat (Joshua and Jessica Applestone), Momofuku Milk Bar (Christina Tosi)and more!

11:00 AM

The Science of Habits: Why We Do What We Do
Why do some people and companies seem to change easily, while others struggle for years? How do firms like Target, Apple and Proctor and Gamble anticipate (and manipulate) shoppers' habits? Why was the product Febreze a flop - until consumer psychologists figured out to target one specific cleaning habit, and it became a $1 billion hit? In the past decade, neurology, sociology and economic psychology has revolutionized our understanding of habits. Go into neurology laboratories where amnesiacs re-learn their most basic habits, and corporate boardrooms where shoppers' habits are turned on and off like flicking a switch. The moderator - Charles Duhigg - is an investigative reporter at the New York Times. His book on the science of habits will be Random House's major spring 2012 release.

11:00 AM

The UX-Driven Startup: Lessons from the Trenches
Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon A) 500 E 4th St, Austin, TX 78701
We've all heard the story of The Technical Guy and The Business Guy getting together and starting a company. But what happens when a company puts User Experience at the helm? Hint: It doesn't just mean your product will be prettier!

11:00 AM

Unpacking the Myth of the Intuitive
Sunday March 11, 2012 11:00am - 12:00pm @ Palmer (Room 1-2) 900 Barton Springs Rd., Austin, TX 78704
Marketing from Apple, Nintendo, and other companies focuses on the promise of an intuitive interface, but what does that really mean and how is it achieved? Over the last few decades we've seen QWERTY keyboards give way to an incredible diversity of interfaces: mice, trackpads, motion wands, voice-based interfaces, cameras, touch screens, and even real instruments. These devices are regarded as increasingly "natural" or "intuitive", but this marketing-speak is ill-defined, unactionable, and potentially insulting to users; if they don't get it, are they "unnatural" or stupid? In this talk, I will explore the concept of the intuitive, using case studies from Engelbart's early work on computer-human interaction, Miyamoto's work for the NES and the Wii, and my own work at Harmonix on Rock Band and Dance Central. I will ultimately arrive at a new set of goals for interfaces.

11:00 AM

User Research: Lessons from Borderlands
Sunday March 11, 2012 11:00am - 12:00pm @ Palmer (Room 4-5) 900 Barton Springs Rd., Austin, TX 78704
A few years ago, Gearbox Software started a user research department called "Truth" while developing Borderlands. The team started with 2 people, no budget and a stack of flyers. By treating our testers as part of a community, this program has gone from a few testers in a list to a database of thousands in a short time. Truth was vital to the success of Borderlands, and saw over 600 people participating in170 sessions in the last year of development. Stephanie Puri (Truth Team Manager and User Researcher) and Matthew Armstrong (creator, designer, and director of Borderlands) share concrete examples from the development of Borderlands that demonstrate how anyone with a need for information and some creative thinking can get the feedback they need with the resources they have.

11:00 AM

UX Smackdown! User Testing Techniques in the Ring
Is your usability budget a little leaner than you’d like? Are you confused about the latest testing tools? Have you wondered which approach is best for your project? If you’ve answered “yes” to any of these questions, we have a session for you.

11:00 AM

Voices Carry: Why Authentic Brand Voices Matter
A well thought out, authentic, and strategic digital content program is more important than ever for driving social media strategy, increasing user engagement, and building syndication relationships. This panel will debate and discuss the business case for well crafted editorial and video content as well as the necessity for authenticity, properly marrying a brand's voice with SEO and the defining line between farmed, borrowed and genuine expert Branded Content. The panel will feature executives from Amos Content Group, CAA, Associated Press and will be moderated by What's Trending co-host Melissa Rowley.

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11:00 AM

WEF to SXSW: The Global Cloud Revolution
What if we put our collective technical expertise and resources to creating something more impactful than the next incremental addition to Twitter? Developing nations have an untapped potential to become regional hubs for research and development. Ideas are in abundance, but how can we help fuel this drive with essential tools and make them a reality? How can the cloud revolution enable these nations to grow into global think tanks?

11:00 AM

Welcome to the Age of Hyperspecialization
The work of the future will be atomized, with many workers doing pieces of what is today a single job. The hyperspecialization of workers may be inevitable given the quality, speed and cost advantages it offers- and the power it gives individuals to devote flexible hours to tasks of their choice. Just like craft workers of the past, knowledge workers, or hyperspecialists, will engage in peripheral activities that could be done better or more cheaply by others. Using real world business examples the panel will explore directed innovation through hyperspecialization.

11:00 AM

Will Accessibility Rain on Your Cloud Parade?
Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Sabine) 500 North IH 35 Austin,, Texas, USA
The hype around cloud computing has created a storm of standards and open source activity. Many IT and business leaders have either defined or are in the process of defining their cloud strategy. At the same time government legislation and high-profile lawsuits are emphasizing the need for accessibility. Although significant energy has been put into defining the business case and value for cloud computing, adopting cloud computing and implementing cloud computing, very little focus has been given to ensuring the accessibility of cloud computing models. At first glance, it may seem that adhering to W3C’s Web Content Accessibility Guidelines will ensure accessibility of cloud services; however, those guidelines apply to browser-based access. Other models of access, including remote desktop connections, require additional thought and planning. Also, by including assistive technologies as part of the service, services can be enhanced to more broadly meet the needs of all users. This session identifies the “gotchas” and provides guidelines to help with planning and implementing an accessible cloud computing service.

11:00 AM

Google Village
Sunday March 11, 2012 11:00am - 10:00pm @ Rainey St 97 Rainey St., Austin, TX 78701
Get a glimpse at Google’s view of the future. Visit the Google Village on Rainey Street. Details at google.com/events/sxsw.

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Advanced API Design: How APIs Change the World
APIs are becoming ubiquitous, but they are really hard to design well. In this talk, we'll discuss how to design and implement an API that isn't just functional, but makes people stand up and cheer. We'll also cover tips for integrating with other people's APIs.

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Bam!: When Every Device Is Cloud-Connected
Imagine a world where cloud connectivity is a non-issue. A world where going online in an airport or a cab is as easy as powering on your laptop. Think back to the day when radio ruled the world. The day you got that shiny new boom box, pulled it out of the box and flicked the switch. Bam! – There on the radio was your favorite song. There was no separate bill or complicated set-up process to get there.

11:30 AM

The Plugged-In Manager
These are times of rapid change. Innovative technologies—from the latest social media platforms to high-tech automated warehouses—reinvent the way we do work every day. Globalization and new nonlinear career paths continually transform our workforce. You know you must adapt, but simple awareness of these sweeping changes is not enough. How can you go beyond merely understanding this new world to creating unique new opportunities?The answer lies in being "plugged in"—not just to new technology, but also to processes and people, and, most crucially, to the way these elements fit together. The Plugged-in Manager presents and easy-to-understand and share framework, explained through three core practices:Stop-Look-Listen: What do you already know and have access to that will help you with this project?Mixing: How do you create a recipe that works for your situation?Sharing: How can you do more by getting others to join in this approach?

11:45 AM

Brain As Interface: Future of Bio-Computing
Computing interfaces are evolving rapidly. The mouse and keyboard are becoming passe. Voice recognition is getting much better, enabling new possibilities. Motion interfaces (think XBox Kinect) allow us to use our bodies, and motion, to drive ocmputing. But the ultimate interface is your brain- biology connected to technology, wetware connected to hardware. We'll take a brief look at the evolution of interfaces for a historical perspective, then discuss the potential and perils of biological computing.

12:00 PM

All Day Event - ScreenBurn Arcade
The 2012 SXSW ScreenBurn Arcade is where the latest video game industry announcements, product demos and exciting game tournaments happen. ScreenBurn brings together the different worlds of gaming, including console, PC, mobile, toys, board games and comics to SXSW registrants and the general public through hands-on demos, panels, tournaments, networking events and more. Anyone can experience the FREE and open-to-the-public ScreenBurn Arcade, where industry and enthusiasts engage.

12:00 PM

SXSW ScreenBurn Arcade
The 2012 SXSW ScreenBurn Arcade sponsored by Alienware is the place to be for the latest gaming announcements, product demos, cosplay competitions and exciting professional gaming tournaments.

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12:00 PM

Using Technology to Thwart Human Traffickers
Traffickers use technology every day to outsmart law enforcement, non-profit organizations, government agencies and concerned citizens around the world. Human trafficking is a highly lucrative business - the third largest organized crime following drug and arms trafficking. It is time that we take a collective stand against this horrendous crime against humanity. If traffickers can use technology to run their illegal business, why can't we use it for good - to thwart them and prevent human trafficking? We just have to be as creative, relentless and savvy as these criminals.

12:00 PM

Ask.com Sugar Rush
Sunday March 11, 2012 12:00pm - 4:00pm @ Residence Inn 300 E 4th St., Austin, TX 78701
A dessert lounge presented by Ask.com, a place for SXSW badge holders to rest, recharge, relax and mingle.

12:00 PM

PulsePoint Rooftop Party
Sunday March 11, 2012 12:00pm - 5:00pm @ Parkside 307 E 6th St, Austin, Texas 78701
PulsePoint Rooftop Party

RSVP for our party on March 11th and automatically be entered to win a free trip to SXSW

RSVP below for PulsePoint’s rooftop party at Parkside on Sunday, March 11th and automatically be entered to win a free trip to SXSW. This trip includes an Interactive Badge, hotel accommodations from March 10th-March 12th at the Hyatt Regency, and a flight voucher up to $500! Total Value of $3000! Don’t miss out on this great opportunity. RSVP today!

 

12:15 PM

Trover Photowalk
Sunday March 11, 2012 12:15pm - 5:15pm @ Liberty Tavern 500 East 4th Street Austin, TX 78701

Take A Shot & A Walk With Trover

Bottoms up! Join Trover for a 45-minute, tequila-fueled walking tour of East Austin's secret gardens, food trailers and street art. Tours leave every hour starting at 12:15 pm through 5:15 pm each day, Friday March 9 through Monday March 12. Meet outside the Liberty Tavern at the big orange balloon, south side of the Hilton, across from the Convention Center. 

 

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100 Plus: The Coming Age of Longevity
Humanity is on the cusp of an exciting longevity revolution. The first person to live to 150 years has probably already been born. What will your life look like when you live to be over 100? Will you be healthy? Will your marriage need a sunset clause? How long will you have to work? Will you finish one career at 65 only to go back to school to learn a new one? And then, will you be happily working for another sixty years? Maybe you'll be a parent to a newborn and a grandparent at the same time. Will the world become overpopulated? And how will living longer affect your finances, your family life, and your views on religion and the afterlife? In this short talk, Arrison will address these questions which she examines in depth in her recently published book, 100 Plus: How the Coming Age of Longevity Will Change Everything, From Careers and Relationships to Family and Faith.

12:30 PM

Adding Value As a Non-Technical No Talent Assclown
Let’s face it, if you’re not an engineer or a designer, odds are you’re a no talent assclown. However, there’s a place for no talent assclowns to be useful in every company. I’m the no talent assclown at Path and my job is to serve the engineers and designers to make their lives easier. The key to building great products is enabling talented people to focus. There are many distractions threatening to destroy that focus at every company. From managing investors to potential hires, no-talent assclowns sacrifice their time for the greater good.
In this conversation we will discuss the secrets to getting hired and creating value as a no talent assclown.

12:30 PM

All Eyes on You: Visual Effects & Viewer Engagement
Why do certain videos capture your attention, while others fall flat? Whether you realize it or not, visual effects touch over 80% of the minutes you see on television or in a movie theater today. These effects are often self-evident but sometimes can be subtly woven into video – acting as a supplement rather than the main action. So why are visual effects so important to you? How can the use of effects affect who watches your video content and how they engage with it? Katherine Hays, CEO of visual effects powerhouse GenArts is making it her mission to ‘democratize the power of visual effects’. Katherine will discuss the impact of visual effects on various audiences and forms of video content and share practical advice on how content producers (even on amateur levels) can put themselves in the director’s chair and make their videos play better.

12:30 PM

Better Food Through Open Data Standards
Sunday March 11, 2012 12:30pm - 1:30pm @ Driskill Hotel (Citadel) 604 Brazos Street, Austin, TX 78701
There is an explosion in the number of services created to help people make better choices about how we produce, consume, and interact with food. Challenges related to the accuracy and completeness of data hamper the rate of innovation. A panel of leading food, data and technology doers shares their initial framework for an open standard for reporting, recording and sharing food information. Hear how recipe sites, restaurant menu wranglers, open government developers, urban agronomists, provenance geeks and food policy activists are collaborating on an interoperable standard. Panelists will share their unique perspectives and invite new collaborators to expand, refine, and put into practice an open standard. The open food data standard describes all aspects of food, in a way that allows technologists to support and enhance the success of the local food economy. Come find out how you can take part in the generation of an open data standard for food that reflects the values we place in food.

12:30 PM

Big Data Smackdown on Cybersecurity
Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Room 616AB) 500 E 4th St, Austin, TX 78701
What do modern day cybersecurity attacks look like? This panel will evaluate of the current state and evolution of cybersecurity, and discuss how big data plays a role in understanding where to dig in and monitor for suspicious activity. Attacks are financed by governments and organized crime, combining various attack techniques that skirt traditional tools — come learn how to keep your company off the front page of The New York Times. While this session will highlight hands-on tactics, the panel is intended to stretch the audience and invite them to engage with panelists on concepts that are forward-looking and challenge the mundane.

12:30 PM

Brand As API: Connect Differently
As brands finally begin to deliver on the promise of a 1-to-1 relationship with their customers (through social media, mobile, and data-driven tools), it is critical to develop a new foundation for that relationship. This requires brands to leave the “broadcast relationship” and, instead, build a relationship sharing communication, innovation, and the very product/service itself. Insight into this relationship can be found in the structure, language, and use of APIs (Application Programming Interface). APIs provide a set of rules – a language for connecting to data and services. To remix. To build. To leverage. To extend. Many API calls provide explicit metaphors for the ways brands can connect to customers. Generally, the API relationship provides insights into the role of brands in the customers’ life. This conversation will explore these metaphors, share case studies, and work to build a language for better connecting consumers with their brands.

12:30 PM

Brands: The Cost of Being Human
Why do brands resist being human? Understanding the question, and its answer, reveals much as to the reasons why companies continue to struggle with the adoption of social business practices. Fear not! You can do something to make your company more connected, more human, and you can do it now.

12:30 PM

But Hasn't Politics Always Been Social?
Everyone is talking about how "social media" is changing politics and elections. But hasn't politics always been social?

12:30 PM

Celebs & Causes: A Thin Line btwn #winning & #fail
Social media gives celebrities powerful new ways to mobilize millions to get involved in social causes – but it’s easy to get it wrong. On World AIDS Day 2010, Alicia Keys and a number of A-listers “digitally died,” calling on the public to resurrect them by donating $1M for HIV/AIDS initiatives. Was asking celebs to stop tweeting the best way to fight AIDS? Or was Dan Savage’s It Gets Better campaign a better approach, asking celebs and everyday people to use their social graph to address LGBT intolerance and bullying?

12:30 PM

Computation and Its Impact on the Future
Stephen Wolfram is a distinguished scientist and inventor who is most recently known for the launch of the computational knowledge engine Wolfram|Alpha. Along with the computational software system Mathematica, Wolfram|Alpha has put into action some concepts Wolfram has been developing throughout his remarkable career, most notably documented in his book A New Kind of Science (NKS).

12:30 PM

Creating Responsive HTML5 Touch Interfaces
Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) 500 E 4th St, Austin, TX 78701
The proliferation of touch-based mobile phones and tablets means that users are accustomed to using touch gestures navigate - but so far primarily on native applications – how about web content? Creating responsive touch interfaces in HTML5 is not just possible, but its an amazing evolution of web user interfaces. At Flickr we've learned that because of the nature of touch events, the "feel" of the interface is more important than performance by the numbers. This session will guide you through how to create touch interfaces, with a focus on interfaces that FEEL responsive. Topics covered will include device support, hardware acceleration and handling complex gestures. We'll also focus on how to prioritize the work done in JavaScript so that the interface feels as responsive as possible.

12:30 PM

Crowdsourcing Government: Why Access Matters
A public right to data is key to unlocking the biggest enterprise opportunity of our time: integrating social media with public services. Open government combines transparency with citizen participation. This is the future of government. This is a gold rush for entrepreneurs: extracting human value from the data assets of the state – from weather to health to transport to education to international development. The UK has put Transparency at the heart of its vision of social and economic growth and is one of the founder members of the Open Government Partnership - an unprecedented international collaboration between more than 50 countries and global civil society to share best practice in beating corruption, improving social justice and driving growth and innovation. The Future is Open: find out how to become an Open Government pioneer

12:30 PM

CSS.next: Current Experiments, CSS4 and the Future
In this panel, you will get to ask questions and be informed about the state of CSS, where we are at, what is pending, what we can look forward to, to some of the working group members who are hard at work to implement the various specs.

12:30 PM

Curing a Rage Headache: Internet Drama & Activism
Does this proposal piss you off? In recent years, the Internet has honed its use as a platform for righteous rage, from ranting blog posts to Facebook campaigns.

12:30 PM

Customers Are Irrational: Stop Fighting It
Why do people knock wood for luck? Why do people press elevator buttons 20 times, even though they know it won’t make the elevator come any faster? People are irrational. Why do people love inanimate objects like smartphones? Why do people cry when they see an artist’s work? People are irrational.Who are your customers? Irrational people. So why then do organizations design rational experiences? Emotions comprise more than half the typical customer experience. With the immediacy of information and social media, you must embrace that irrationality and use it to your advantage by building a deliberate experience. Effectively managing and engaging subconsciously with these irrational customers is essential.Join international bestselling customer experience author Colin Shaw as he presents new psychological research that reveals examples of irrationality, the mistakes organizations are making today, and how you can embrace irrationality and build an emotionally engaging experiences.

12:30 PM

Design and the Mobile Startup
Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon A) 500 E 4th St, Austin, TX 78701
In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.

12:30 PM

Designing Positive Daily Addictions
There’s no secret behind what makes for healthy living. Don’t smoke, eat right, and get some exercise to start. The problem is, being healthy feels a lot like work.

So our core question: How can we make healthy behavior as seductive as a kiss or as addicting as a bag of potato chips? Once you go in for one, you can’t stop.

This panel will shed light on what’s working – and what’s not – when it comes to using interactive tools to turn good health habits into actions people crave. We’ll explore the role of rewards and recognition; the forces such as love and fear; and the effectiveness of fun, enchantment and ambient integration.

More specifically, we’ll take a close look at innovative programs that are helping to change people’s engagement in their health, and drive new habits; and we’ll also explore the successes of non-health programs such as Angry Birds for how we can translate their stickiness to health.

And then we’ll talk about what happens when the “game” is over. Do people relapse? How can that be prevented – if at all?

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eBay to VC: Lessons from the Trenches
Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon D) 500 E 4th St, Austin, TX 78701
He’s done it all—and with class. Jeff Jordan redefined online commerce as the head of eBay Marketplaces, popularized digital payments by scaling PayPal and brought the restaurant industry into the Internet Age as the CEO of OpenTable. As a general partner at Andreessen Horowitz, he’s now funding the next wave of online innovation. In this one-on-one conversation with the New York Times' Jenna Wortham, Jeff will share his insights into the digital consumer and what’s next for all of us on the information superhighway (we’re rooting for the ability to make reservations for dinner on the moon or bid on someone to do our daily—erm—okay, weekly gym workouts). Hailed as the ultimate team player, Jeff will also delve into what it takes to lead a company that has to scale exponentially. Join Jeff as he takes us into the future.

12:30 PM

eSports: Enabling Gaming As a Profession
Sunday March 11, 2012 12:30pm - 1:30pm @ Palmer (Room 4-5) 900 Barton Springs Rd., Austin, TX 78704
There is no question in our minds that eSports is the next major sport that will be followed by millions of people. Competitive gaming originated in the classic arcades of the 80s and 90s, but as the new generation has shifted to the Internet to be entertained online, eSports is increasingly becoming one of their favorite pastimes. Gone are the physical requirements to become an athlete – mental agility and strategic thinking are the ruling attributes of the virtual world. The accessibility of eSports has helped it grow into a true industry, which means a bounty of opportunities for game publishers, brands and fans to get in the game. Video games are now at a level where being a successful professional player requires constant practice and commitment, and its pros deserve a payday that one day rivals other professional sports stars with millions of fans. We’ll look at why and how eSports can become the next major Internet phenomenon and create an all-new class of sports celebrities.

12:30 PM

The B2B Social Media Book
This session is a book reading of the forthcoming, The B2B Social Media Book: Become a Marketing Superstar By Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email and More to be released in January of 2012 by John Wiley & Sons Publishing.

12:30 PM

Allhat IV (Chevrolet)
Sunday March 11, 2012 12:30pm - 2:30pm @ Guero's Taco Bar 1412 S Congress Ave, Austin, TX 78704
Allhat IV (Chevrolet)

Join Co-hosts Richard Binhammer & David Armano for their fourth installment of the most popular brunch of SXSW, Allhat IV "Mootown's Greatest Hits". 

Limited drink tickets & the best breakfast tacos Austin has to offer. 

*Follow the conversation on Twitter at #allhat.
**Boots not included. Hats optional but recommended.
***No baseball caps unless you are Peter Kim or Jim Storer (Apologies Michael Brito, get a cowboy hat). 
****BYOHS (bring your own hot sauce and be prepared to share).

RSVP is currently full and is only open for waitlisting.

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Boxee Kegger
Sunday March 11, 2012 1:00pm - 6:00pm @ TBA 434 W 2nd St

Come out and meet good people, have some food, and have a few drinks.  
It'll feel like a family BBQ, without all the drama. 

RSVP now, and we'll send out more updates as the date gets closer.

 

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Worldwide InstaMeet: Photowalk (Instagram)
Sunday March 11, 2012 1:30pm - 1:30pm @ The Boiling Pot 700 E 6th St, Austin, TX 78701

Are you ready for the fourth Worldwide InstaMeet?! This time around, we're asking everyone to go on a photowalk together. Join members of the Instagram Team for a very special South by Southwest photowalk! We'll be meeting at 1:30 PM next to The Boiling Pot at 6th & Sabine. Details to come!

For more information keep an eye on our InstaMeets page at http://blog.instagram.com/instameets.

We'll be featuring some of our favorite images & group shots on our blog once the big day has arrived, so be sure to join your city's meetup group and use the tips above to spread the word about your InstaMeet!

 

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Afternoon Event: Registrants Lounge presented by MOFILM
Sunday March 11, 2012 2:00pm - 7:00pm @ Registrant’s Lounge Neches and E 4th, Austin, TX 78701
The Registrants Lounge presented by MOFILM, located on the corner of 4th and Neches right in front of the Austin Convention Center, is the meeting place for SXSW registrants to network and grab a drink.

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Yeast By Sweet Beast
Sunday March 11, 2012 2:00pm - 7:30pm @ Headhunters 720 Red River Austin, TX
Yeast By Sweet Beast

Yeast by Sweet Beast 2012, presented by Anne Heller of Aurora Plastics Company and Church of the Friendly Ghost, is a three-day experimental improvisation and outsider music festival, now in its 12th year. Poet, musician and filmmaker Anne Heller (of the experimental improv band Aurora Plastics Company) began the fest in the year 2000 to celebrate still being alive and to return a bit of happiness to the community by creating a manifestation of “flying the freak flag.” She organizes and funds the fest herself, paying the performing bands equally from the profits, if any. Inspired by Andy Warhol’s legendary “Exploding Plastic Inevitable” happenings, this showcase of up-and-coming tonal artists is accompanied by the film installations of video artist Paul Baker and others, creating a hypnotic ambiance throughout. 

Experimental improvisational music is “art for art’s sake,” creation as a means of intense personal expression. The bands featured in Yeast by Sweet Beast are all experienced improvisers who feel comfortable and relish the magic which is creativity in the moment. Many also perform in other musical genres. Each band gets a 30-minute set with 8 or 9 bands performing each night of the fest.


Yeast by Sweet Beast 2012 will feature Louisville, Kentucky’s Bosco Stravinsky and Houston’s Future Blondes, as well as such Austin-based experimental stalwarts as ST-37, Plutonium Farmers, Attic Ted, Book of Shadows and organic-electric soundtrack conjurers Aurora Plastics Company. Paul Baker of Sub Oslo and others will visually accompany the musical performances, in traditional Yeast by Sweet Beast fashion.

For more info visit http://www.facebook.com/pages/Yeast-by-Sweet-Beast-Fest/321347237877510

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Ross Road Rules Mix & Pitch Party
Sunday March 11, 2012 4:00pm - 7:00pm @ Beauty Bar 617 E. Seventh St. Austin, TX
Ross Road Rules Mix & Pitch Party

Ross by Southwest presents the Ross Road Rules second Annual Mix & Pitch Party at South by Southwest Interactive in Austin, Texas. An eclectic mix of University of Michigan students will be making the 24 hour bus ride from Ann Arbor to Austin to sharpen the best start-up ideas UofM has to offer. Co-presented with the X RIZE Foundation, the Mix & Pitch Party will mix in the ten best and most entertaining pitches, live judging from a panel of VCs and entrepreneurs (including serial entrepreneur Jay Adelson), live DJ, and hoppy beer. Come on by and hang out with some of the most creative people in Tech and experience all the weirdness SXSWi has to offer.

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Shearwater
Sunday March 11, 2012 5:00pm - 6:00pm @ Waterloo Records 600 N. Lamar Blvd., Austin, TX 78703
Shearwater

Refreshments provided by Shiner!

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"Wonder Women! The Untold Story Of American Superheroines" Benefit for GENaustin
Sunday March 11, 2012 5:00pm - 7:00pm @ Gallery Black Lagoon 4301 Guadalupe Street, Austin, 78751

The team behind Wonder Women! The Untold Story Of American Superheroines, a 2012 SXSW Film Festival premiere, will host a community event benefitting the Girls Empowerment Network (GENaustin).

Attendees will have the opportunity to: 
·         See snippets from the documentary Wonder Women! The Untold Story Of American Superheroines. 
·         Listen to a Q&A with Wonder Women! Director Kristy Guevara-Flanagan and Producer Kelcey Edwards, moderated by Mary Celeste Kearney, Associate Professor of Radio-Television-Film and Women’s and Gender Studies at the University of Texas at Austin. 
·         Enter a superheroine/superhero costume contest. 
·         Enjoy food and refreshments. 
·         See superheroine artwork created by girls in GENaustin programs. 

The event is free and open to the Austin community, a SXSW badge or film pass is not required to attend. Staff from GENaustin will be on hand to collect $5.00 donations for the organization. Created in 1996, GENaustin,www.genaustin.org, supports and guides girls as they navigate the unique pressures of girlhood.

Wonder Women! The Untold Story Of American Superheroines traces the fascinating evolution and legacy of Wonder Woman. From the birth of the comic book superheroine in the 1940s to the blockbusters of today, WONDER WOMEN! looks at how popular representations of powerful women often reflect society’s anxieties about women’s liberation. WONDER WOMEN! goes behind the scenes with Lynda Carter, Lindsay Wagner, comic writers and artists, and real life superheroines such as Gloria Steinem, Shelby Knox and others who offer an enlightening and entertaining counterpoint to the male dominated superhero genre.

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South By Streetwise Happy Hour
Sunday March 11, 2012 5:00pm - 7:00pm @ The Side Bar 602 E 7th St, Austin, TX 78701
South By Streetwise Happy Hour

Join Streetwise Media as we host a startup happy hour at SXSW Interactive!

Everyone is welcome for some mixing and mingling with cocktails and beers. We'll have team members from Streetwise Media's local innovation news sites: Boston's BostInno, D.C.'s recently launched InTheCapital, and our soon-to-launch New York site InTheEmpire.

See you there!

(RSVP via the link below.)

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The Big Data Blowout (Carnegie Mellon University)
Sunday March 11, 2012 5:00pm - 8:00pm @ Threadgill's 301 West Riverside Drive Austin, Texas 78704
The Big Data Blowout (Carnegie Mellon University)

Even the data's bigger in Texas.
Carnegie Mellon University's H. John Heinz III College invites you to network with us during SXSW 2012 and learn about our research and education initiatives strategically positioned at the intersection of information systems and entertainment industry management.


Data Talk, Music & Food -- Enjoy an open bar, Texas-syle dinner, and conversation with marketing executives and big data experts from CMU, PepsiCo, the Pittsburgh Technology Council, R/GA, and Thomson Reuters. In addition, CMU Professor Ari Lightman will moderate a panel on the impact big data analysis has on developing winning marketing strategies.

The event will culminate with a performance by the uniquely entertaining Austin band The White Ghost Shivers, a six-piece amalgam of blues, hillbilly swing, country and jazz.

Request an invitation by March 1st: http://www.heinz.cmu.edu/bigdatablowout/invite-request.html

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OMG DIY BBQ
Sunday March 11, 2012 6:00pm - 8:00pm @ J Mueller's BBQ 1502 S. 1st St, Austin, TX 78704
OMG DIY BBQ

Hot damn, it's time for the first (but soon-to-be-legendary) OMG DIY BBQ @ SXSW, brought to you by the rule-breaking rascals at DIYthemes.com.

 

We've hand-picked the best brisket on Earth, paired it with beef ribs that SHAME steakhouse filets, and thrown in some pork ribs that make vegetarians reconsider.

Toss in a couple of great brews from central Texas (a blonde ale and a delicious IPA), and friends—we've got ourselves an epic BBQ.

And the best part? We want to share it with you for FREE.

But there's a catch...

Only the first 100 attendees will get free BBQ and beer. 

There's only so much BBQ and beer to go around, ya know? And if you're not one of the first 100 people to arrive, you're gonna be a sad panda when you get a whiff of the brisket.

Anyway, if you like Thesis, code, nerds, free barbecue, and free beer, this event will probably be the single greatest experience of your life. And if it's not, then you can always drink until it is :D

 

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Dewey Ceremony + AIR-Interactive Awards
Sunday March 11, 2012 7:00pm - 9:00pm @ St. David's Episcopal Church 301 E 8th St, Austin, TX 78701
Dewey Ceremony + AIR-Interactive Awards

In today's world, technology is more than just a convenience; it is a vessel through which visionaries can tackle tough problems, raise their voices, and improve lives. The 2012 Dewey Ceremony and AIR-Interactive Awards celebrates the potential of technology for good - and those who are driving the change!

The Dewey Winburne Community Service Awards
Dewey Winburne, a co-founder of the SXSW Interactive Festival, was a teacher who spent much of his energy training at-risk youth to make use of digital technology. Dewey believed that the new media revolution could help level the playing field between the haves and the have-nots in our society. SXSW Interactive honors his vision each spring with the Dewey Winburne Community Service Award.

In 2012, ten honorees from around the country and the globe will be recognized for their contribution to society through technology.

AIR-Interactive
The Accessibility Internet Rally, started in Austin in 1999, is a web-development competition that teaches the importance of making information technology accessible for all people - including those with disabilities. Each year, teams of volunteer web developers come together to learn accessible design skills and to build a website for an artist, musician, or non-profit organization in their community.

In 2012, seven teams are competing from Austin and across the nation in this dynamic program.

Join us at 7:00 pm on Sunday, March 11 at St. David's Church (301 East 8th St) to honor these outstanding community activitists! Plus, enjoy the music of Mother Falcon, a local favorite, after the ceremony!

Appetizers will be served at 7:00pm; a cash bar with a selection of beer and wine will be available.

Admission to the Dewey Ceremony does NOT require a SXSW badge. The public is welcome!

 

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The Interactive + Film Fusion Party presented by Meebo
Sunday March 11, 2012 7:00pm - 10:00pm @ The Stage on Sixth 508 E 6th Street
SXSW is all about convergence and there's no better event to celebrate this than at the official Interactive + Film Fusion Party hosted once again by Meebo. In true Austin style, this party will have you on your feet enjoying the complimentary libations and live music from local rockers the John Evans Band. Follow us @Meebo for more updates.

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Livefyre Fyre Bash
Sunday March 11, 2012 8:00pm - 2:00am @ The Fyre Pit 141 Red River Street Austin, TX 78701

Livefyre & Janrain are proud to present: SXSW FYRE BASH 2012

Anyone and everyone. Just come party.

Hey everyone! On March 11, 2012 we are throwing a massive SXSW party in Austin. Here is what you need to know:

A parking lot the size of a football field. Austin's very own DJ Markus. Two Bonfires. Two bars. Fire Dancers. Lots of attractive tech nerds.

That’s right everyone, we’re throwing our first official Fyre Bash of 2012. So instead of queuing up in a tent or some low-ceiling basement on 6th Street, come shotgun a beer under the stars.

Join the Livefyre crew, along with our wonderful sponsor Janrain, for a good old-fashioned backyard get-together. But with more exposed flame.

Hope to see you there!

 

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CNET Party
Sunday March 11, 2012 9:00pm - 9:00pm @ Maggie Mae's 323 E 6th St

CNET presents Delta Spirit

Listen up and live it up!  RSVP now and join our CNET Editors. 

Delta Spirit kicks off their 2012 tour with their new album at SXSW. The group combines unconventional instruments such as trash cans lids and orchestral bass drums, multi-instrumentalism and spiritually themed lyrics into a hybrid of rock and northern soul. 

The event is open to everyone aged 21 and over, on a first come first served basis. RSVP does not guarantee admission if capacity is reached at Maggie Mae's. 

 

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SXOI Mixer
Sunday March 11, 2012 9:00pm - 11:00pm @ Lanai 422 Congress Ave., Suite C
SXOI Mixer

Heading to SXSW for the annual pilgrimage? Great, so is TopCoder and we cordially invite you to join us for:

 

SXOI - An Open Innovation Mixer !!!

Into Open Innovation, Crowdsourcing and the Future of Work? Then this is the networking event for you. 

Pros Include:

  • Location! Lanai Rooftop Lounge - What better place to toast "Open" Innovation than atop an "Open" rooftop lounge in the heart of downtown Austin?
  • Free - Drink, Food, Music, Fun ... Free
  • Prizes - Good ones like free trips to the TopCoder Open!

This event is closed for RSVP.

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The Crowdtap Party (Invite Only)
Sunday March 11, 2012 9:00pm - 9:00pm @ Haven 401 colorado st, Austin, TX 78701
The Crowdtap Party (Invite Only)

Last year's hottest party at SXSW Interactive is back! Crowdtap launched at SXSWi 2011 with a bang and an amazing event covered by CNN, check it out here. We've since been named as Mashable's Up and Coming Social Media Startup of the Year and are coming back to where it all started. 

This year we are back with what will surely be the top party of SXSWi 2012; however, due to overwhelming response last year, this party will be VIP-invite only for leading marketers at brands and agencies.

If you already received an invite, continue on and register yourself and a guest (full contact info needed). If you have not received an invite, feel free to e-mail vip@crowdtap.com with your full info and if we can accomodate you, we will. We will send out an e-mail to all those on the final list by a week prior to the event and confirm details.

 

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Yeast By Sweet Beast
Sunday March 11, 2012 9:30pm - 2:00am @ Skinny's Ballroom 115 San Jacinto Blvd. Austin, TX 78701
Yeast By Sweet Beast

Yeast by Sweet Beast 2012, presented by Anne Heller of Aurora Plastics Company and Church of the Friendly Ghost, is a three-day experimental improvisation and outsider music festival, now in its 12th year. Poet, musician and filmmaker Anne Heller (of the experimental improv band Aurora Plastics Company) began the fest in the year 2000 to celebrate still being alive and to return a bit of happiness to the community by creating a manifestation of “flying the freak flag.” She organizes and funds the fest herself, paying the performing bands equally from the profits, if any. Inspired by Andy Warhol’s legendary “Exploding Plastic Inevitable” happenings, this showcase of up-and-coming tonal artists is accompanied by the film installations of video artist Paul Baker and others, creating a hypnotic ambiance throughout. 

Experimental improvisational music is “art for art’s sake,” creation as a means of intense personal expression. The bands featured in Yeast by Sweet Beast are all experienced improvisers who feel comfortable and relish the magic which is creativity in the moment. Many also perform in other musical genres. Each band gets a 30-minute set with 8 or 9 bands performing each night of the fest.


Yeast by Sweet Beast 2012 will feature Louisville, Kentucky’s Bosco Stravinsky and Houston’s Future Blondes, as well as such Austin-based experimental stalwarts as ST-37, Plutonium Farmers, Attic Ted, Book of Shadows and organic-electric soundtrack conjurers Aurora Plastics Company. Paul Baker of Sub Oslo and others will visually accompany the musical performances, in traditional Yeast by Sweet Beast fashion.

For more info visit http://www.facebook.com/pages/Yeast-by-Sweet-Beast-Fest/321347237877510

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TBA

#140conf @ SXSW 2012
The #140conf events provide a platform to: listen, connect, share and engage, while collectively exploring the effects of the emerging real-time internet on business and on “me” the people. Background: The format at the #140conf events is unique. Individual talks are 10 minutes, keynotes are 15 minutes and panel discussions are no more than 20 minutes. At SXSW the format has been changed slightly to better fit into the SXSW schedule. Each of our sessions are set to run 15 minutes. At #140conf SXSW we will be taking a hard look at something Jeff Pulver calls “The State of NOW” and the continued effects the worldwide adoption of social communication platforms such as twitter is having on a number of industries. The sessions presented at SXSW are a sampling of the type of content one can expect to experience at our worldwide #140conf events. This proposal is to deliver 10 individual sessions, each of which will take place over 15 minutes during SXSW. These sessions will be offered consecutively during a 3 hour window. The take aways from #140conf @ SXSW 2012 will provide the attending delegates knowledge, perspectives and insights to the next wave of effects of the real-time internet will have on business in 2012 and beyond. For an example of the programming we did at SXSW in 2011, please see: http://sxsw2011.140conf.com/schedule. For a better idea of all of the #140conf events, please see: http://140conf.com

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3-2-1 Publish: Prepping the News Room for D-Day
3-2-1 Publish: Fine-tuning Your CMS, Digital Staff & Social Feedback Loops for D-Day: You can’t predict an earthquake, flood, or tornado, or revolution, but you can plan for major news events – like the World Series, a royal wedding, or an upcoming presidential election. How can real-time news organizations prep their reporters, technology infrastructure, and social feedback loops for a big news event? In today’s real-time, instant-feedback news cycle, what do readers expect in event coverage? News organizations will find out how to apply new data-mining techniques and content management algorithms to “predict” what readers will want to read about, so you can cover the “big events” in a way that will drive optimum traffic and ad revenues.

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5 Reasons You Should Stop Investing in Facebook
Brands have been diving head first into Facebook over the past few years but their social reality has failed to live up to their lofty expectations. Guided by a sea of experts who can say "social" but can't do social, brand pages often resemble online ghost towns with engagement that consists of mere small talk and fake smiles. To make matters worse, Facebook went from a friendly handhold to a ruthless chokehold of world-wide-web domination. This Future 15 session will help you put Facebook back in its rightful place.

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A Bigger World: The Dreams of Youth Realized
There is more opportunity today than at every point in the past combined. As technology and innovation drive us forward, the scope of human potential increases exponentially. But the amount of time we have to experience such opportunities stays constant. And that's the heart of the dilemma - as the world becomes more expansive, we're forced to keyhole ourselves ever more into narrower and narrower domains. I don't think that's right. My dream is for everyone in the world to be able to experience as much or as little of it as they desire. There are two ways to do this: increase the amount of time we have, and increase the amount we can do in the time we have. And so those are the two first life goals I'd like to present to everyone here: longevity and cognitive augmentation. Solving these two problems opens the gate to everything else. This is the leap humanity has been waiting for to take us to the next stage in our evolution. So how do we do it? We don't have all the answers, but we know the problems, and we know that they're solvable. Physical aging is 100% biological just like any other disease (and really - it is a disease. "Age-related" diseases such as Alzheimer's, Parkinson's, cancer, heart-disease, and more are all better seen as "symptoms" of the over-arching disease of aging which is the true cause of our ailments). And as such, we can cure it just like any other disease. There are numerous promising leads as expounded on in the stellar exposition "Ending Aging" by leading biogerontologist Aubrey de Grey. The problem is - we're not going to be able to tackle any of them at the level of intensity we should without mainstream support. Not only is funding critical, but so is widespread acceptance. Drugs that treat aging won't even be approved by the FDA as aging isn't recognized as a disease. The same is true for cognitive augmentation. Until we come to terms with the possibility of a technological singularity, we won’t be able to prepare for it to the extent that we need to. And so now is the time to begin our movement. If we truly want to live in a world where freedom of all opportunity is extended to everyone, this is where we start. Come hear the talk and connect with likeminded dreamers!

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A Tale of Loyalty: Virtual Brand Currency Wars
Loyalty used to be simple, drink a soda and get rewarded for it. As brands expand their “social currencies” into a virtual Federal Reserve, based around larger partnerships, what will the future look like? Consumer loyalty is being targeted in exchange for virtual cash. From the utopic to the dystopic, we’ll take a look at alternate futures: The idealist agency perspective that each brand should have its own economy. What could go wrong? We’ll explore visions of consumers making transactions with 50+ currency options. “I’ll pay with ‘widget’ points ma’am, they’re trading well today.” Then let’s shift into brand-based personal economies, with each consumer having their own “virtual exchange.” What happens when brands go to war over your “loyalty economy?” Lastly, what if everyone cashes out, flooding our economy with virtual cash? Complete devaluation of our current economy? I’m sure we’ll be fine, I’ll just drink a bitcoin and shut the %@! up.

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A Tale of Two City Hackathons
In the fall of 2011 the cities of Philadelphia and Baltimore were the sites for civic hackathons organized by a collective of developers and activists. Separated by one month and roughly 100 miles, each city's event focused on a different area of civic activity, used a different format, employed different strategies and attracted different participants. Both sought the same outcomes; meaningful civic change and the long-term viability of hackathon projects. Looking back on these events, which hackathon will be judged to be more successful? Which projects survived and are prospering in 2012? Which strategies work the best when conducting civic hackathons? This session aims to identify some answers to these questions.

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Adprovising: Agile Marketing Made Easy
Thanks to digital and social media, Marketers and Ad Agency folks have gone from having a one-way conversation with customers into a million-way conversation. We’ve added capabilities to create digital work. But that misses the point. What we really need to do is learn how to create work for a digital world. We know we need to be agile, but we don't know how to do it. "Moving quickly" doesn't play well with "covering your ass." We want everything: work that's creative, gets noticed, maximizes results and minimizes risk. (And, preferably, is affordable.) Adprovising is a simple set of rules to help us get there – joyfully stolen from the world of improv comedy and repurposed to suit our own needs.

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Africa, Tech & Women: The New Faces of Development
This panel provides a rare glimpse into the multitude of ways African women are applying technology to advance Africa’s development. The panel aims to dispel the myths about African women as breeders and victims -- incapable of participating in their own continent’s development, by: (1) showcasing contributions they are making in the technology field – through entrepreneurship, philanthropy, and community leadership; and (2) providing insights into how they are using technology to raise awareness about, mobilize campaigns against and address human rights violations.

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Afternoon Event: Registrants Lounge presented by MOFILM
Monday March 12, 2012 TBA - TBA @ Registrant’s Lounge Brush Square Park
The Registrants Lounge presented by MOFILM, located on the corner of 4th and Neches right in front of the Austin Convention Center, is the meeting place for SXSW registrants to network and grab a drink.

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Agency Innovation in 15-Minutes or Less
Unlocking innovation within an organization is a mystery for most, especially those within advertising and marketing agencies. For agencies there are limitations to our business model putting business practicality and unpaid innovation at odds. Without investing in innovation, clients won’t pay for skills that you have not demonstrated—the ultimate chicken or egg question. In addition to the business challenges, there are a lot more practical questions as well, like where to start innovating? While we are dealing with where to start innovating, we look back and realize how many hours went unbilled, unused every year. We just do not know where to start. This talk will put actionable steps to innovating at any organization, focusing on agencies, and discuss how to harness the power of the unbilled hour to innovate. Harnessing the energy of your organization has the ability to win new business, empower your teams and finally uncover that elusive word innovation.

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Agency Meet Up: Career Seekers in Ad, PR, Social and Digital
You are invited to attend this meet up and network with career seekers in the advertising, PR, and media fields Monday, March 12 from 12:00pm-1:00pm.. SXSW draws top talent and agencies, and this is an opportunity to meet talent and agency representatives in person and survey the landscape of SXSW-attending career seekers. The Meet Up will be a time and space where leading agencies and talented individuals can meet each other at their own pace. Agencies in attendance will include Fleishman-Hillard, TBWA/Media Arts Lab, Deustch Inc, Edelman Digital, Razorfish, Weber Shandwick, and Saatchi & Saatchi LA.

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All the Lessons! (from SciFi)
With the publication of their work: Make it So (Interaction Design Lessons from Scifi), Nathan Shedroff and Chris Noessel discuss how interface designers can learn lessons by studying interfaces in scifi. In this presentation, Shedroff will describe the methodology used in the book and then share the most entertaining, insightful, and useful lessons to come out of their work.

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Alternative Channels of Digital Distribution
Digital Advertising is on the rise while consumer engagement with online advertising is on the decline. With so many messages competing for attention, today's consumer expects to be rewarded for their choices. Join an exclusive panel of digital content experts to discuss:

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An Emerging Solution to How We Teach Our Students
Besides the Great Depression, we are living in what I believe is the hardest time to be a student. The reason for this is that we are going through a revolution. For the last 150 years we have lived in an industrial economy, which was sparked by the Industrial Revolution. But now we are coming into the information stage and what some people call the Social Revolution. In this revolutionary change, the people who succeed are those who live their passion, invest in relationships, and start movements that matter. The “one-size fits all” track to educating our kids is no longer relevant in the new economy. Public schools were created in the industrial age to train people to work for the companies. The more education you got, the better corporate job you received. But now, jobs are declining so there are a lot of qualified candidates who remain unemployed. In fact, college was never created for the majority. Over 62 percent of America high school graduates went to college this year. This number sounds great but a scarier number is that nearly 81 percent of college graduates this year are moving back home with their parents. I went to public school and I remember how my school functioned: assembly lines, long hallways with rows of lockers, and loud bells to tell us to change shifts. This system had many benefits for students whose strengths were conventional academics but even now those students are falling face first in the new economy. I look back at my high school days and say, “If only there was a class in school called Success—who knows where I would be today.” I believe that there is a difference between being educated and being successful. I think school gives us the subjects and basic skills to think for ourselves. But we are not taught how to succeed with the skills given to us. In this session, I will explain the importance of teaching our students the subject of success. I will also talk about how online learning can allow all students to have their own personal life consultant that allows them to personalize their curriculum. As adults, we can teach students to be indispensible no matter the state of the economy.

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An Unusual Arsenal: Tech Tools to Topple a Tyrant
Instead of guns and knives, the revolutionaries who descended upon Tahrir Square on Feb. 1 packed a potent arsenal of technological tools that ended the corrupt, 30-year reign of President Hosni Mubarak. Their weapons of choice: Twitter, Facebook and YouTube – everyday tools that can be used to plan a party or plot a revolution.

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Auto Meets Mobile: Building In-Vehicle Apps
NPR and Toyota share their insights on what it takes to build an App for the connected car. With the launch of Entune, Toyota has entered the world of mobile applications and has created a vehicle app ecosystem. Other automotive manufacturers are also launching ‘telematics’ platforms that allows internet based content into vehicles. In contrast to smartphone app stores, there are relatively few apps available in cars today. Learn how governance, utility, perceived value, time, effort, cognitive processing, and simplicity all have a voice in the process for successful automotive application implementation.

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Avoiding Bullshit Personas: A Case Study
Bad personas can make your skin crawl. The ones that offer no real insight into an audience and play make-believe with random facts are not useful in any context. Good personas theoretically inspire and guide innovation, but like any good story, it's difficult to create relatable characters. This session outlines a project where we developed five nameless personas for lynda.com.Our method uses no names, psychology, or broad habits. The philosopher Harry Frankfurt explained, "it is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction." We removed the things that didn't matter even if they were true from our personas. We communicated the major distinctions across the personas so lynda.com could immediately understand the lifetime value of their site to customers. In this session, we go over how we identified and eliminated the B.S. that creeps into personas, and how we made a video instead of the traditional paper approach.

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Being Considered Obsolete Is Awesome
Lomography, a film camera community and company has faced annihilation from not only digital photography, but now from mobile photo-sharing applications. We will talk about why, as a brand, they still grow and succeed; as well as tactics to refocus dying brands and most importantly, why it's a good idea to not please everyone.

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Better Living with Motion Sensors
All the major game consoles now have movement sensors, as do most smart phones, and cameras capable of motion detection are everywhere in our daily lives. Taking full advantage of this radical change in input possibilities requires an equally radical shift in design thinking and aims. Our panel will show and discuss examples of playful movement-based experiences on a range of platforms that take on challenges such as reducing math anxiety, building trust and connection, and making login so pleasurable we *want* to do it often. The panel includes three researcher/designers with experience building and writing about/discussing movement-based interaction, and a moderator who manages one of NYC’s best-known independent game venues. Why does movement design matter for everyday interface design?

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Big Brands and You: Make the Love Connection
Brands want a piece of the social media pie. Content creators want to make money without compromising their voice and audience. The Rolling Stones once said you can’t always get what you want. But they were wrong. Big brands and content creators can get what they want while working together. Many brands and content creators collaborate in ways that bring value to their shared audiences. It just takes a little care, and a lot of trust. Panelists Alejandra Carvallo from Intel and one of the all time most subscribed personalities on YouTube, Craig Benzine (aka Wheezy Waiter), show what’s worked for them and earned hundreds of thousands of views of their content.

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Big Data + Social Graph
All we read about these days is the promise of “Big Data.” Companies like Google, Facebook, and Amazon are just beginning to tap into the mass information they possess, and one shudders to imagine just how much these companies know about what we’re up to online. There’s no telling how much data there currently is, and may become available in the future, and still no clear path on how to balance the opportunity with the risk. The only thing that is certain is that data is the hottest topic this industry’s seen in a long time – and all of the data in the world won’t help marketers without the right filter. The real power lies here: in the Social Graph. The Social Graph is the missing link between advertising and our interactions on the Web. By tapping into the social connections and relationships between a brand’s loyalists and her closest friends, the Social Graph revolutionizes the degree of advertising effectiveness, with infrastructure that respects consumer privacy.

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Big Data Meet Up
Get together with other Big Data professionals for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a Big Data expert for your company.

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Blogging: Why So Many Women Are Doing It
Blogging is nothing new, however the number of bloggers continues to grow. Mom bloggers, fashion bloggers, food bloggers, and life style bloggers have seemingly taken over Blogger, Wordpress, and Tumblr, and most of these types of blog authors are women. Young, female bloggers have become a force to be reckoned with: the most popular ones have their lives made into movies, they write and sell books that top best seller lists, and they guest design for major brands. The lesser known bloggers still influence their readers in big ways, and companies have sat up and have taken notice. Let's discuss why women blog, how they use social media differently than men, and why brands are eager to connect with these women.

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Brands That Believe in Sex After Marriage
We work so hard to get people to like us. Buy this! Click here! Love me! So why is it that so many people—and most brands—suck at keeping things lively once they have us on the hook?

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Bridging the Digital and the Divine
Surveys regularly show that up to 80% of Americans consider themselves religious or spiritual. How do religion and faith play out online, and how are organizations trying to engage diverse faith audiences? In this panel, 3 highly successful faith organizations and the interactive agency that has supported them will discuss their success and frustrations as they try to bridge the digital and the divine. Beliefnet, online’s largest inspiration and multi-faith property, will share their expertise in social media engagement, discussing relationships among faith organizations consistently in the top 10 most engaging Facebook pages, topping the likes of Gaga/Bieber; as well as a clear-eyed explanation of how to monetize content in the faith space without losing your soul. Odyssey Networks, the nation's largest multi-faith coalition dedicated to promoting tolerance and social justice through the production and distribution of media, will show how they are using multiple applications,including Roku and a multi-platform mobile app, to distribute content. Interfaith Youth Core (IFYC), the top interfaith youth movement organization, will discuss how they’ve implemented new digital strategies, via their Webby-nominated website and social media platforms. Digitaria, a full-service digital agency will bring its extensive interactive world knowledge and explore many of the new technologies they use for both non-profit and Fortune 500 clients to drive engagement and dynamic user experiences.

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Bringing Back the Scientific Method
If you look back at the history of human civilization, and the last 100 years in particular, you will see a history that is, for the most part, dominated and driven by science. The scientific method and its results have transformed humanity from superstitious tribesmen to gods that can control almost every aspect of themselves and the environment. Yet, beneath the glamorous technology that science has enabled lays a system that is outdated, inefficient, and broken. From the education of future scientists to the equipment needed to carry out basic research, the process of discovery and innovation is hampered by commercialization and inefficiency. The university, once a bastion of knowledge and exploration, is now nothing more than a toll booth. First, students must spend up to $200,000 (much of it with debt that follows them through bankruptcy) for the privilege of teaching themselves from outdated textbooks that cost thousands more. They then enter the modern laboratory, funded by organizations that value the quantity of research over quality and stocked by research equipment manufacturers that gouge their clients by pricing equipment five or ten times what they are worth. Here they start their journey of pumping out research articles, for which they don’t get paid, so that companies like Wiley and Elsevier can make 40% profit margins for simple file hosting. Professorship and tenure is their only respite, the so called white light at the end of the tunnel, yet if they take that path they will be relegated to spending the rest of their lives teaching and writing grants. If instead these scientists decide to enter the corporate world, they will most likely spend their lives trying to increase the efficiency of ammonia synthesis or engine output by 3% instead of curing cancer or building the next rocket that will fly to Mars. The rapid growth of scientific research and knowledge in the last century is unsustainable under the weight of all of these problems. In order to maintain humanity’s momentum and tackle the global problems that we face now and in the next 50 years, in order to save future generations from the problems we’ve created, we need to open science up to the masses, making it more democratic and efficient. This talk is about how citizens, without involvement from the government or private industries, can help solve science’s problems.

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Building the Next Generation of Innovators
Do you believe the geek shall inherit the earth? Technology is changing our world and geeks are reaping the benefits. This innovation is built on a foundation of science, technology, engineering and math (STEM). President Obama issued a rally cry about the importance of supporting STEM in his January 2011 State of the Union to “out-innovate, out-educate, and out-build the rest of the world, [because] innovation doesn’t just change our lives, it is how we make our living.” Yet the U.S. is still lagging behind.

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Can Washington Make Your App Illegal?
So you've worked for months writing code, assembling creative, and testing our your app until it it's finally ready for mass consumption. The App Store has approved it and you are getting solid reviews. But how are you storing your users' registration information? Have you taken adequate steps to ensure its authenticity? Do you know how old your users are or what information is being passed on to advertisers? A wrong answer to these questions could land you in hot water with the authorities. And Congress is considering regulations to strictly monitor the relationships you have with your customers. Our panel discusses avoiding privacy pitfalls: experts will share their experiences negotiating with Congress and explain how to modify your app to avoid enforcement action by regulators.

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Can You Be a Comedian Without a Podcast?
What can podcasts offer comics that no other medium is able to? How are comedians shaping the evolution of digital broadcasting? Does a comedy-focused podcast need to be “funny”? We’ve got some of the top names in podcasting on hand to talk about the ways hosting and promoting their shows has changed the way they approach comedy — and the way we experience it.

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Changing the Channel: The New Golden Age of TV
If you're a storyteller with big ideas, the challenge is often seeking out the right partners who can support your vision and attract an audience. With the Internet coming of age, independent storytellers have access to a greater stable of digital distribution partners eager to creatively and financially support these works. Come hear some of the industry's leading producers share their insights on how to work with digital distribution partners like Hulu to create and debut long-form original programming. The panel will include exclusive content premieres introduced by Hulu Senior Vice President of Content Andy Forssell, documentarian Morgan Spurlock, ("A Day in the Life"), as well as filmmaker Richard Linklater and the star of his Hulu original series "Up to Speed," Timothy "Speed" Levitch.

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Character Building As an Attention Magnet
Lets skip over the bluster and the bragging of social media storytelling. Instead, lets talk about the kinds of stories that get people’s respect and attention. When you think of the leading voices who are crushing it online, their influence seems almost effortless. Because you feel like you’ve known them forever. What’s the secret? They’ve developed a style of personal narrative that reveals more of who they are and how they think, to the point of death-defying vulnerability. So lets talk about developing your own storytelling mojo for greater recognition and playing on a bigger stage.

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Civic Media Projects in Latin America
In this panel we will hear from the actors who developed, designed, implemented or applied projects that use social media and digital technologies to attempt social change. It is fundamental to evaluate the projects from the point of view of the strategic choices their creators made in order to generate analytic common basis and accumulate knowledge. It is also important to hear from the actors themselves on what has worked in their particular contexts and what has not. Latin America is still a space where technological innovation is put to the test by implementation, budget restraints, and connectivity limitations. The adaptation of technologies, the language constrains and the cultural challenges will be discussed in respect to the ways in which social change is motivated by technology.This panel will amass experience from Mexico, Panamá, and Chile

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Classroom 2020: VCs and the Education Revolution
In his 1999 The Age of Spiritual Machines, renowned futurist Ray Kurzweil envisioned education in 2020 to consist of students learning through intelligent software delivered on hand-held computers and interacting with teachers and fellow students through remote networked communities. Looking back, it’s amazing how prescient he was.

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Cloud Entrepreneurs Meet Up
Get together with other cloud-related entrepreneurs for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a cloud-related expert for your company.

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Co-Opting Black Market Innovation
What do pirates, terrorists, computer hackers, and inner city gangs have in common with Silicon Valley? Innovation.

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Community & Influence: How Not to Piss People Off
Marketing is social. We're all sold. But how do you maximize your return in social without appearing like a douchebag? One the one hand, top influencers in the social space are the ones who can truly drive action back to your brand. Yet, on the other hand no one likes a brand who refuses to interact with the little guy. As social marketing becomes more serious, more serious metrics are being demanded -- learn what works and what doesn't. And what about service -- should influence affect whom you help first?

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Connected Cars, Connected Cities and Urban Driving
As population density in major urban areas changes, cities across the globe are inputting measures aimed at reducing urban congestion. At the same time, in response to environmental concerns, government regulations, and rising gas prices, automakers are developing and manufacturing electric vehicles at a faster pace. These EVs are becoming increasing connected, passing and receiving information from the cloud, primarily to manage their charge but increasingly to optimize the driving experience. How will population density, digitally connected cities, lowered investment in public transportation, and connected cars change the needs and behaviors of urban drivers? How should digital technologies (including NFC, LBS, social networks) be leveraged to meet their needs both inside and outside the vehicle? Amy and Neal, members of Razorfish’s automotive practice, will lead an exploration of the digital tools that will support the future of urban mobility.

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Connecting with Your Future Customers, the Net Gen
Calling all marketers: we know it’s key to know how to reach the brains of the future, the social savvy net generation (the millennials). Millennials influence their friends or “followers” into buying decisions, or “what’s cool”. Actually you may not think so, but teens know marketing very well, and if they like an advertisement or funny commercial – they instantly love the brand and become ambassadors or advocates by promoting it to their friends, and so on. 93% of teens and young adults go online. They consume so much media, almost 11 hours of it a day! Social media plays a big role in where kids spend their time online, so we will use other brands as examples proving how they connect and engage their fans over such networks. We’ll also take a look at current trends and analyze many successful branding and marketing campaigns that are well liked by myself and other kids. Learn the demographics of the future customers, their consumer behaviors, tips to implement for any business along with best practices, what millennials expect from businesses like authenticity, how they interact with brands, & why they like marketing campaigns. Learn all of this from a 14-year-old with an innate sense of social media and technology offering an unusual, unique perspective.

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Content As a Means for Social Change
As social and internet entrepreneurs search for ways to effect IRL social change by using online tools and platforms, the focus has been on social media. However, while social media has been the Internet's buzzword for some time now, research shows that content consumption actually represents 53% of all time spent online. Given that content takes up most consumers' time on the web, it's time to harness it as the most effective way to drive social change in the real world.

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Create More Value Than You Capture
One of the great failures of any company - for that matter of a capitalist economy - is ecosystem failure. Great companies build great ecosystems, one in which value is created not just for a single company or group of industry players, but for partners who didn't even exist when the product or service was introduced. Many companies start out creating huge value. Consider Microsoft, whose vision of a computer on every desk and in every home changed the world of computing forever, and created a rich ecosystem for developers. But as Microsoft's growth stalled, they gradually consumed more and more of the opportunity for themselves, and innovators moved elsewhere, to the internet. Internet innovators like Google, Amazon, Facebook, and Twitter have also created a rich ecosystem of opportunity, but like Microsoft before them, they are leaving less and less on the table for others. This is a bad trend. Wall Street firms, which got their start trading on behalf of clients, then began trading against them, then created vast Ponzi economies to drain the value from entire segments of the economy are even more dire examples of this trend. But this crisis of capitalism goes beyond individual industry segments. For example, the race by companies to eliminate labor costs has been a short term profit win but a long term loss. Since the cycle of capitalism depends on consumers as well as producers, and consumers are less and less able to find employment, at some point, we're going to have to start thinking about how to put people to work, rather than how to put them out of work. At O'Reilly, we've always tried to live by the slogan "Create more value than you capture." It's a great way to build a sustainable business and a sustainable economy.
Andrew McAfee, author of _Race Against the Machine_, will engage with Tim about these ideas, and about how rethinking the economy becomes even more urgent in the face of the trend he explores in his book, in which jobs are being outsourced not just to low-wage countries, but increasingly to machines.

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Crowdsourced Creative: Friend to Advertising?
Perhaps no segment of interactive marketing is as provocative as crowdsourcing, a rapidly emerging approach to media creation that can cut traditional production costs by as much as 90% and is having profound effects on in-house and agency marketers alike. Hear pros and cons and see real-life examples, case studies, and lessons from the perspectives of leading global brands, agencies and crowdsourcing production companies on how the crowd is going mainstream and what it could all mean to you. Joining Neil will be Delia Vallejo, Dell Computer's director of marketing for business and consumer.

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Crowdsourcing: Next Gen Consumers in the Driver's Seat
Millennials are unlike any generation before them. Understanding what makes this diverse and unique segment tick is critical for any business. Take Chevrolet and MTV for instance. Both have had to innovate to remain relevant. Both pride themselves on being youthful and engaging. Both have had to change the way they fundamentally do business to provide next gen consumers a reason to engage and participate. Chevrolet is re-imagining the automotive experience from concepts to ownership and recently put young buyers in charge of product planning through two concept coupes. Just like a piece of software, the Chevrolet concepts serve as prototypes to start a discussion and test, tweak and co-create the future.

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CrowdTV: Crowd-Sourcing Documentaries
CrowdTV is steaming ahead with the next iteration of crowd-sourcing, and is asking viewers to collaborate in deciding the direction and content of the documentary. For our pilot we gave the online community bare bones topic - water issues in Western Sydney. But beyond that, we threw open the doors to anyone who wants to have a say with the hope the result would be fun and a little bit gritty, but when starting out we had no idea what the outcome would be.

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Data Breaches: Taking the Bull by the Horns
Over the past year, 90 percent of businesses have been hit by at least one IT security breach. What does this mean? Simply put, that businesses should consider cyber-attacks a statistical certainty and be prepared. And it’s not just a problem for the IT department. The manner in which companies respond to these issues and the ensuing media coverage can wreak havoc on a brand, which impacts marketing and communications professionals.

In these times, smart marketers need to know about data breach reactionary technologies that enable companies to quickly respond and protect customers who were cyber attack victims in addition to communications techniques to ensure their brand weathers the storm. In this panel, you will hear learning experiences from businesses that confronted and survived high profile data breach incidents of their own. If you are a marketer, come learn about the data breach technologies you can put in place ahead of the hack and be ready to take action on the communications front with a smart plan that includes social media, customer communications and media outreach.

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Data Vis Is Dead, Long Live Data Vis!
Data visualization is everywhere! It’s in your health records and in the advertising section of your morning news paper (if you still read such things.) It makes us laugh, it makes us wonder and it can make us outright angry. It’s used for art and it’s used to sell you cereal, all the while helping scientists cure cancer. What will come of data visualization as a medium? Are our concerns unnecessary or should we take swift action to save this form of communication? Join our controversial conversation where we’ll discuss the many uses of data visualization and what the future might (or should) hold in store.

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Deconstructing the Myth of Viral Video
Every marketer dreams of their video going "viral" and getting passed along by millions. Sure, it happens. But how and why? The reality is, "viral video" is a myth. The biggest and most successful online video campaigns are the result of carefully crafted and well-funded strategies - not friends sharing videos with friends. Mitchell Reichgut is CEO of Jun Group, a premiere social video platform. His company distributes hundreds of such programs every year, reaching hundreds of millions of people. Mitchell will give you a look behind the scenes at what works and what doesn't work in online video. He'll analyze strategies, debunk myths, and decode the structures and technologies that make successful social videos happen.

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Demographics Are Dead: Unlocking Flock Behavior
Trends rise and fall in a matter of minutes across the social web as consumers flock from one hot topic to another. Pair that with the savvy and skepticism of today’s consumer, and brands have a huge problem on their hands: How to find and engage consumers in a meaningful way online? Gathering and analyzing the massive streams of data (public and private) to predict trends and being able to react in the moment are keys to getting in front of the flock online. Demographics are dead – or at least mean very little as it relates to engaging consumers on social networks. It’s all about unlocking flock behavior. Great opportunities are being missed every day because marketers can’t get in front of the right people at the right time with a relevant message.

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Demystifying the Future of the Web and Apps
Part of being a great web designer is understanding the medium you are designing for, recognizing its weaknesses and pushing its strengths. Understanding this balance as we are thrust into the world of mobile and "progressive enhancement" will go a long way in making you a success. In this session, Adobe Evangelist Paul Trani will demystify the technology alphabet soup of CSS, HTML5, jQuery Mobile, PhoneGap, TypeKit and Sencha Touch so you can boldly execute on your next project (or at least sound really smart in meetings).

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Deploying Social Media to Share the Army Story
As one of the largest employers in the country and with a workforce charged with national security, one would think the military wouldn’t take any risks when it comes to communication. However, the U.S. Army is leading the industry in transparency and authenticity in the social media space across social networks, building unfiltered Soldier blogs, interactive web experiences, and designing award-winning blogger outreach campaigns (e.g., throwing Twitter followers out of airplanes). Come hear from those in the trenches about how these programs were established, how Soldiers access social media when deployed, and how the Army has succeeded despite strict security, limited staff and stringent ROI. The panel features Soldier panelists from diverse Army backgrounds who are active in Army's social media programs.

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Designing Creative Online Communities for Kids
In this presentation I will tell the story of the Scratch Online Community, a website where kids from around the world learn to program, share, and remix their own video games and animations. Today, the community has more than one million members, and two million projects. I will describe the design decisions, experiments, successes, and failures, that went into building and supporting this online community, and present a framework for the design of systems that support social creativity. I will end by connecting this framework to the social components of Kodu, a new programming language for kids. *The Scratch Online Community is a project I created as part of my work at the Lifelong Kindergarten Group at the MIT Media Lab. Kodu is developed by FUSE Labs at Microsoft Research.

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Detached Messages: Immersive and Spatial Systems
Messages tend to exist attached to a surface. Billboards are pasted to sides of buildings, emails come to us on a computer screen, and words in a book are attached to bound pages. What if our information came to us floating freely in the open air? This SXSW panel will be a discussion on messages that are not attached, physical messages suspended in space and filling our surroundings. We already have skywriting, fireworks and laser light, but what’s next? Adam and Chris will share their ideas of the fast-approaching development of floating media by showcasing projects that are pushing this trend forward thanks to advancements in light, sensor and pervasive technologies. New immersive and spatial media systems could create wonderful interactive experiences... but if designers, developers and architects don’t plan properly, media may just smack us in the face!

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Detroit Future: A Media Based Economy
When they built the interstate highways through Detroit, they divided neighborhoods and paved a path to the suburbs. When we look at the digital divide, we see the information superhighway is doing the same thing: setting communities apart and giving the more affluent a path to abandon the city. For all of the Internet’s power to unite those of us who use it, how can we ensure that it does not divide us from those who don’t?
Since 2009 the Detroit Digital Justice Coalition has been using media and technology for community organizing and development. We won a federal grant of $2 million to support this effort. We have learned from our experience with the auto industry that getting trained to wait for corporate investment will not put everyone to work. Encouraging poor people to give their money to Comcast and AT&T does not create wealth. And there is no use in telling people to go online if their local businesses and organizations aren’t there, and instead all they find are news articles about how hopeless Detroit is.
Instead of trying to fit our communities to existing technology, we are trying to reshape technology to fit to our communities. We are building our offline communities, then going online together with new sites for their most important institutions and conversations. We are teaching people to teach, as well as learn; to be entrepreneurs, and not just consumers; to build their own communications networks that match to the social networks in their neighborhoods.

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Digital and Social Learning: Transforming Education
Digital and social learning has changed dynamics in the classroom and new opportunities for engagement and collaboration arise daily. Keeping up with change and innovation requires continuous hands-on experimentation. Yet, Higher ed accreditation, tenure (teacher unions), and the academic journal publication system are not equipped for innovation. A lack of understanding and training and no incentive to change the status quo make the cultural shift needed a daunting task. More than a few individuals and schools are moving forward while others are so entrenched in the current system that they are fortifying positions against Social Media. How can we shift the culture of education to harness digital & social learning to embrace change & innovation and transform education.

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Digital Leaders Are Made, Not Born. But How!?
Twitter, Foursquare, StumbleUpon, Facebook, Texts, e-mail, blogging, apps...how do the best keep up with it all? How do the best have technology work for them and avoid being a slave to it? Learn how the best and brightest from Hsieh to Jobs to Cuban simplify their way to success. Learn: + How to become a Digital Leader + How to achieve your best life and legacy. + Avoid multi-tasking as it is junk food for the brain + How to influence and attract thousands of followers + 92% of children under the age of two have a digital footprint what does this mean for business today + Where privacy ends and your legacy begins + Why digital shadows are more important than your digital footprint + How to empower others

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Don't Shoot the Player While They're Learning
Designers of all kinds are key players in the game of change that so typifies the opening decades of the 21st century. Called on to imagine, build, guide, demystify, explain, provoke, enable and inspire game designers deal daily in the currency of transformation—of places, practices, and perspectives. Play is a key strategy in developing a design practice that is agile enough to entertain a constant need for transformative thinking but substantive enough to throw its strategic weight around when needed. This talk will delve into a set of tasty truisms gleaned from professional game designers about what happens to play when approached from the perspective of learning. What they have to say will both surprise and inform.

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Don’t Build a Power Glove: Talk to Your Users
“Throw away your joysticks, kids,” began the 1989 article of “Design News” praising that year’s must-have Christmas accessory: the Power Glove. At the time it seemed as if traditional video game controllers would soon be a thing of the past.But the Power Glove was anything but a success. While it was a design and technology coup, coolness is unfortunately a poor metric for product success. What the Power Glove lacked was customer insight. During the technology and design crunch nobody stopped to ask, “How is this device for playing games? Do people want to use it?” Thus, the teams rushed blindly into building the wrong thing.Customer insight is the most critical piece of the application and software creation process. You can build something sweet, but if nobody uses it you’re left with little more than a colossal waste of time, effort and money. On the flip side, customer insight applied to the process can result in more customers, increased market share and a better ROI.

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DotAnything 101: Demystifying New Domain Extensions
After months of discussion and debate, ICANN, the governing body that oversees the use of domain names, has finally approved the creation of suffixes based on brands, hobbies, political causes, and just about anything else. This means that major brands like Apple can create addresses ending in ".ipad," Citi and Chase could compete over ".bank" and cities like New York can—and are— leveraging “.nyc”. However, starting a new registry to manage a new gTLD (generic top level domain) will be expensive ($185,000 for the application alone), and many people still have questions about if, or how, these new extensions will ultimately benefit their brand. This session will discuss the most important things entrepreneurs, business owners, and marketers need to understand in regards to the new gTLDs, the impact they will have on search and SEO, and the unique ways companies and organizations can use them not only to increase brand awareness but also to improve customer loyalty.

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Drugs, Milk & Money: Social & Regulated Industries
Social media presents countless opportunities to engage target audiences. But many marketers in regulated industries are missing out because they constantly hear “we’re not allowed to” when it comes to social marketing. Previous bad experiences with regulatory agencies paralyze companies once known for their marketing prowess. In the meantime, customers continue to actively search for information online, share their brand experiences and sometimes get scooped up by competitors that have figured out how to engage while still remaining compliant. This session will discuss how brands in regulated industries like pharma, healthcare, food/beverage and financial services can successfully use social marketing to connect with and activate key constituents. Learn how organizations can effectively work with their legal and regulatory teams, create value-added content to engage current and prospective customers, build brand equity, drive sales and loyalty, and gain competitive advantage.

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En/Forced Femme: Sex Workers and Social Media
Social media has become ubiquitous, with everyone from celebrities to businesses jumping on the chance to communicate with customers directly. It comes as no surprise that sex workers have equally utilized these mediums to market themselves. In the wake of issues like Porn Wikileaks, G+'s nym wars and Twitter's hashtag censorship, sex worker Kitty Stryker will speak on what are the benefits and hurdles of this growing trend in the world of professional sex.

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Europe Is Different, so Adapt Your Strategy!
Nowadays, everyone seems to be focused on China as the worlds 'next' market. However, the European Union has a larger combined economy than the US, with the largest markets within it being Germany, France, the UK and Italy. With European social media use dominated by Facebook, you might assume that the an identical platform allows for easy application of US-focused social media marketing approaches to the countries of the EU.

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Everyone Is Gay: Social Media As Social Action
Everyone Is Gay (EIG) began as a humorous pseudo-advice blog, but has quickly become a safe haven for young people-particularly LGBTQ youth, their families, & friends. Through a combination of social networking sites (Tumblr, Twitter, Facebook, YouTube & Vimeo), the creators of EIG have successfully built a “big gay sandbox” where their audience can anonymously ask them everything from "Will people think I’m a gym teacher if I cut my hair?" to "What do I do if my religious parents disown me when they find out I’m trans?”The relatable advice gurus offer frequently funny & often poignant guidance, personal anecdotes, & professional resources, effectively establishing themselves as the cool big sisters of Tumblr who are there when you need a helping hand or a Beyoncé playlist.This panel will cover the effectiveness of EIG's multiplatform approach, discuss the ways in which the site utilizes anonymity & offer tips on how the Internet can be harnessed to create a positive social impact.

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Everything You Need to Know About B2B Marketing
Ninety-nine percent of marketing workshops/panels/discussions at SXSW are focused on business to consumer marketing. What about those who market primarily to other businesses? How can online marketing help the B2B marketer? Are B2B and B2C marketing really all that different? As more B2B marketers jump into the social media pool, answering those questions becomes even more important. The writers of the recently published Wiley bestseller Online B2B Marketing: A Practitioner's Guide will wade through the turgid waters of these questions and more.

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Expanding Our Intelligence Without Limit
Legendary visionary Ray Kurzweil will join writer Lev Grossman from TIME Magazine for a mind-expanding keynote conversation about our future.

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F1 Meet Up
Get together with other F1 professionals (and enthusiasts) for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement.

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Fashion Meet Up
Monday March 12, 2012 TBA - TBA @ Palm Park (Meet Up Tent) 750 E. 3rd street
Get together with other fashion experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.

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Financial Services & Technology Rockstar Women
Tweet, trade, and be fabulous doing it. Hear from global financial services and technology leaders, who happen to be women, how they use social media to drive innovation and change in this highly regulated industry. In an easy to understand format, you’ll learn what social media regulation means in the day-to-day workings of financial services organizations. Insights into the use of social data and measurement metrics to support and promote your organization’s foray into social media will also be offered. With smarts, humor and grace, this group will share their secrets of success, and will give you the essential tools you’ll need to be a Financial Services & Technology Rockstar in your own organization.

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From Collegiate Soccer to Professional Business
Garrett Gee will be speaking on the 7 FACTORS that can make you fundable in the eyes of the world's top investors. Hear the unique story that took him from small-town boy playing collegiate soccer at BYU in Utah, to successful Silicon Valley funded founder and CEO of Scan. Scan creates web and mobile tools which enable both enterprises and individuals to benefit from mobile transaction technologies (QR codes, NFC, and more). These benefits include mobile commerce, social media, lead generation, analytics, networking, and more. Their iPhone app, generated 7 million+ downloads in their first 10 months of operation. Their site, scan.me, launched in January of 2012. More information can be found about Garrett online at garrettgee.me.

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Future of Cities: Technology in Public Service
This panel will look at how to support a more participatory, responsive city government through hackathons, apps competitions, open source technology, social media, location-based platforms and more with examples from Boston (Jacob), Chicago (Tolva), New York City (Sterne) and across the US and world (Pahlka & Vein).

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Genius or Feeble? Ranking Luxury Brands Digital IQ
How do Chanel, Louis Vuitton, BMW and Rolex stack up across digital platforms. NYU Stern Professor of Marketing Scott Galloway, has developed the L2 Digital IQ Index® evaluates the digital competence of brands across more than 350 datapoints. The flagship Luxury Index ranks 100 iconic luxury brands across four dimensions: Site & E-commerce, Digital Marketing, Social Media and Mobile, and assigns them a Digital IQ.

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Get Excited and Make Things with Science
The relationship most adults have with science is one of observation: watching government agencies explore on behalf of us, but not actually exploring it ourselves. Science should be disruptively accessible – empowering people from a variety of different backgrounds to explore, participate in, and build new ways of interacting with and contributing to science. By having a fresh set of eyes from those who solve different types of problems, new concepts often emerge and go on to influence science in unexpected ways. A grassroots effort called Science Hack Day aims to bridge the gap between the science, technology and design industries. A Hack Day is a 48 hour all-night event that brings different people with good ideas together in the same physical space for a brief but intense period of collaboration, hacking, and building ‘cool stuff’. By collaborating on focused tasks during this short period, small groups of hackers are capable of producing remarkable results.

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Getting a Crowd to Work for You: For Pay or Play?
Monday March 12, 2012 TBA - TBA @ Courtyard Marriott (Brazos) 300 East 4th Street
Crowdsourcing companies like CrowdFlower have access to more than two million contributors to get real work done, meanwhile companies like Kaggle can tap into the world's best data scientists to call upon their intellectual property to solve real world challenges. So what makes this crowd work? Is it money or something greater?Today, workers are willing to do real work for virtual compensation just as much as they are willing to work for cold-hard cash. In this presentation Lukas Biewald, Founder of CrowdFlower, and Anthony Goldbloom, Founder of Kaggle, discuss the merging incentives of the crowd worker. What is the essential driving force for workers to accomplish tasks for real or virtual work? What does the crowdsourcing worker want more in exchange for their work- real or virtual compensation?

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Getting Good: Practical Tips for New Designers
Being new in a rapidly changing industry is scary. Luckily, as young designers in the web industry we have access to boundless tutorials, resources and mentors willing to share their knowledge. Actually, the abundance of information out there can be overwhelming!

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Hacking Cybersecurity: A New Approach
The future of cybersecurity is indeterminable. While the threat at times remains ambiguous, its effects are real, affecting government agencies around the globe. At a time when we are met with seemingly innocuous hacking efforts, such as a text change to the CIA website, as well as data breaches that compromise whole companies, such as the Epsilon and Sony data breaches of early 2011, qualifying, managing and developing appropriate responses to these threats will be imperative.

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Have Latin American Media Become Social?
The digital era has taken media in Latin America by surprise. While some media groups jumped in right away, others are still trying to decide how to (or if they should) join the digital and Social Media sphere. At the same time, new social media are approaching the Web audience by delivering relevant, timely and sometimes ad-free content. For example, YouTube recently broadcast the entire Copa America (a very popular regional soccer tournament) using a dedicated channel on its website, thus challenging the TV monopolies in several countries of the region.
This session will focus on presenting the various approaches to Web and 2.0 in media across Latin America. Attendees will gain a better perspective on demographic, political and cultural differences within the region, and the correlation with the main media groups accross the various countries. The session will include success stories to provide a more thorough picture.

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Help, My Avatar Is Sick
A recent article in Health Affairs titled: “Games for Health: the Latest Tool in the Medical Care Arsenal” stated that “computer-based simulations and interactive programs are introducing a powerful new force in health care: FUN”. At the same time the article also noting that “new tools in health care are proliferating like viral spoors in a virtual pond.” While there is a growing proliferation of stand alone health games, this panel will consider the specific use of health games embedded in persistent avatar-basedl worlds where users manage the health and well being of their avatars as virtual substitutes for their own health and wellness. The panel will present actual data from use cases ranging from tweens to boomers, including what evidence is available to suggest that virtual behavior crosses into behavior in the real world. The panel will also discuss how new mobile health devices are likely to contribute to the blending of virtual and real worlds.

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How One Will Change the World
How many times have you seen someone you wanted to talk to, but did not quite know how? This is the question that led to the creation of One, a mobile application that notifies you when there is someone right next to you with similar interests. People meet their best friends and their spouses by coincidence. Why is that? I found that people are aware of very little around them. At the University of Illinois, I used to walk down the Engineering Quad every single day. Hundreds of people pass me, and I do not know any of them. This is so silly. Technology is replacing face-to-face interaction. Technology is making people unsocial. One is the opposite. I am trying to turn coincidence into a science. One helps you create face-to-face interactions. One connects you to the 99% of the world you haven’t met yet. The implications of the product are boundless, being utilized by students wanting to connect with classmates, people seeking new friends, businesses seeking customers (or vice-versa), or helping potential lovebirds meet. One helps remove the barrier that often exists between people and reveals meaningful opportunities you would have otherwise been unaware of. For example, if you list a major interest as smoothies, you may be alerted that another smoothie-lover is in the room. Or, that a local Smoothie King is giving away discounted smoothies. If you receive no notifications, you can simply click on “smoothies” and learn about a new blend receiving awards, or read recent reviews on popular mixes. Right now, people around you are strangers. This is not by choice, but by technical limitations. We think one day very soon, our kids will say "there was a time when we you didn't know everything about the people right next to you?" One allows you to fill in the blanks. One helps you form meaningful connections with people who would otherwise be strangers.

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How to Live Forever
It’s been decades since we first made an organism live longer. What have we done in the interim, and how does it affect you? Can we slow human aging? Covering everything from the secrets of the centenarians to hacked lungs and livers, this talk will illustrate how we plan to tweak genes and engineer tissues to extend the human healthspan. Laura Deming, Thiel Fellow with the 20under20 program, stopped out of college to start commercializing anti-aging research. Find out why the science is exciting enough to take the leap.

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HOW: Why HOW We Do Anything Means Everything
In today's interconnected and even morally interdependent world, we rise and fall together. The way to forge a better, more sustainable path of growth and progress lies in the realm of human behavior- HOW we do what we do. Leaders have become successful at measuring how much by out-selling and out-spending. But instead of asking how much, we should be examining HOW. How we behave, lead, consume, build trust in our relationships, and relate to others has always mattered but in an age when everything can be tweeted and blogged about and where there is no such thing as private behavior, HOW matters more than ever and in ways it never has before. Through entertaining anecdotes and illuminating examples, Dov Seidman will discuss why, in light of the recent financial and environmental crises of epic proportions, how is no longer just a question: HOW is the answer.

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Humanizing B2B Brands with Video & Comedy
Research shows that nearly 73% of people who read corporate blogs are in fact people. And one of the strongest connections we can make with another human is to make them laugh.. We'll share a few comedy lessons learned from freelancing on The Onion and Conan and show how those rules can be used to create corporate social media content to breaks through the clutter. We’ll share case studies on how humorous corporate videos earned headlines in the New York Times and inclusion on ComedyCentral.com and helped expand the online community. We'll discuss simple, fun, low-budget approaches to transmedia storytelling, including web documentary series, for both consumer and B2B companies.

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IEEE/FIRST Robotics Meet Up: A Reception with Dean Kamen & Maywa Denki
This is a rare opportunity to meet two remarkable inventors with surprisingly common ground. Dean Kamen is the Founder of DEKA and FIRST. Perhaps best known for inventing the Segway, his devices, such as drug pumps, revolutionary wheelchairs and the robotic “Luke Arm” for amputees have touched and improved lives around the globe. Be inspired and learn about FIRST, a program that teaches kids of all ages the principles of math, science and physics via robotics competitions. Novmichi Tosa is President of Maywa Denki, a Japanese sensation that is one-part Toy Company, one-part musical performance art and one-part cultural icon. Maywa Denki’s unforgettable performances, viral videos, music, toys and “nonsense” instruments have taken Asia by storm. It also runs workshops that teach Japanese children how to make instruments out of dime-store items. Join us to discuss innovation, education and how you can engage to build a better world. Sponsored by IEEE.

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Independent Manufacturing with Social Media
Ten years ago, we had this idea to make a product that'd keep our coffee and chips fresher. We researched, designed, and manufactured it all with sweat equity and many late nights on the Internets. Today people call that being a Maker. Back then we were just trying to make a buck. This talk will share how our product ended up in the Space Shuttle, Antarctica, pantries, and Grandma's looms.

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Integrate the Best of the East into Social Gaming
Asia cultivates a very lively and active gaming community. Known for their strengths in MMO and RPG style games, they have made large strides in mobile gaming as well. As US companies look to the East to integrate best practices and find top developers, they must understand the differences in gaming models, user behaviors, and social hooks.

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Intent & Impact: How Visualization Makes a Change
The rising amount of data exhaust of the past years has created the need for more and better tools to analyze what lies within this massive amount of raw material. Visualization leveraging the human cognition proves to be an invaluable tool to explore, digest, analyze and communicate the information. We reveal patterns, trends, relations or dependencies that were buried before.But, what happens after we have created such an elaborate and powerful visualization and released it to the world? How does the it affect the beholder? How does it help shaping his opinions or even changing his behavior? Because, at the end of the day, visualization is simply a means to an end — a tool to achieve a bigger goal.We have agreed that visualization as an instrument for analysis and communication works. Now, let's answer the question how visualization can make an actual impact on education, economics, politics, society and the digital revolution.

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iPlant: Advanced Computing to Feed the World
In the developing world today, the average person consumes 25% more calories than in 1960. This tremendous progress has come from manysources: improved irrigation, new fertilizers, and the breeding of hybrid species, to name a few. But there are signs that traditional techniques forimproving production are stagnating while pressure to produce more mounts. Limited supplies of water, fuel, and land combine with climate change, population growth and changing food habits to put increasing demands on ourability to grow plants. Surprisingly, the future of agriculture turns out to be a computational challenge. By exploring genomic and metabolic networks, scientists are gaining critical insights into how plants work, but the amount of data produced and the computational power required is growing exponentially. This session will describe The iPlant Collaborative, a large-scale project bringing high-end computing, data, and software resources to bear on the grand challenges of plant biology.

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Is Technology Making Our Lives Richer or Poorer?
A conversation between Nicholas Thompson, a senior editor covering technology for the New Yorker, and computing pioneer Jaron Lanier. They'll discuss the virtues of technology, but also the ways it has made us less imaginative, more distracted, and less connected too other people. Lanier is one of the founders of "virtual reality," but he has since become the most prominent critic of what technology has wrought. Last year, he published “You Are Not a Gadget: A Manifesto,” a provocative critique of digital technologies, including Wikipedia (which he called a triumph of “intellectual mob rule”) and social-networking sites like Facebook and Twitter, which Lanier has described as dehumanizing and designed to encourage shallow interactions.

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It's Not News, It's Business
Journalism's future hinges on one thing, and it's not content, readers or devices. It's money. Producing stories, no matter what the form, takes money, and now journalists and media entrepreneurs alike must figure out how to make a product that serves the public and meets the bottom line. Our collection of editors, designers and entrepreneurs will talk about getting past any misgivings about the business side of journalism, and thinking creatively about products, events and partnerships off news.

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Kill the Company
According to IBM’s 2010 CEO Survey, the pace of change is accelerating and next-generation businesses must thoughtfully build and sustain the right corporate culture to remain relevant through turbulent times. Too often, our natural response to this accelerating pace of change is to try our hardest to dictate permanence. In doing so, we install risk-mitigating processes that trump culture. In fact, the very mechanisms we put in place to promote productivity are robbing us of the ability and time to be creative and add value.

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Knitting a Long Tail in Niche Publishing
Larger publishers and distributors are often unwilling to take a chance on what they consider "niche." Yet consumers want specialization and more advanced content rather than lowest common denominator material. What's a creative professional to do? Using the example of knit publishing and its evolving presence in the e-book market, as well as best practices for designers and creatives relating to publishing, we'll explore ways to increase creators' revenue and buck the established publishing system.

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Lessons from Disruptors: Game-Changing Start-Ups
It’s not every startup that revolutionizes an industry, changing and sometimes reversing the direction of a long-standing space. But some, like our panelists, have done just that — Jawbone in re-shaping mobile lifestyle; RockMelt in revolutionizing the way we browse the web; Lytro in changing the way we take and experience photos; and MeLLmo in re-defining mobile solutions for business. These game-changing startups will share their secrets of success and give insight to how they developed the visions that have guided them to be true disruptors. We’ll also look at how more established disruptors – Google, Apple, etc. – changed the game and maintained a leadership position.

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Let Patients Help: Why Healthcare Must Wake Up
As boomers age, healthcare’s in a nutcracker: a surging population of elders waits to be served by a rising shortage of doctors and nurses. It will be a healthcare famine – extremely unpleasant for all involved – if we don’t change things fast. We must empower patients and families to do more themselves.

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Location Tracking: Threatening or Value-added?
The ability of consumer electronics to sense location has no doubt opened the doors to a new dimension of mobile services that include navigation, local search, contextual social connectivity, and mobile advertising/marketing. And consumers have clearly iterated a preference to have these services delivered through their mobile devices, as evidenced by sharp declines in personal navigation device businesses over the past two years. But the vast opportunities of this new dimension come with an equally vast array of technological, safety, privacy and marketing issues, among others, that must be evaluated and addressed. In this session, leaders from different groups invested in the future of location technologies - from the device side to content developers to mobile marketers - will discuss the importance of location capabilities in mobile devices for evolving the consumer’s relationship to and affinity for their brands. Panelists will illustrate examples of value-added consumer use cases and discuss how marketers and application developers must prioritize the development of contextually relevant, sticky services to drive mobile advertising growth.

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Marketers Meet Up Presented by Marketo
B2B Marketers unite and connect! Come to the Marketers Meet Up and join other marketers who share your passion for everything marketing. Chat with guest social media and marketing technology experts. Learn how to make the latest strategies and techniques pay off for you. Also, don’t forget the Marketers Remix evening party at Stage Six on Monday, March 12th. www.marketo.com/sxsw. Marketers Unite!

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Media Measurement: Science, Art or a Load of Crap
We are quickly moving to a time where PR is transitioning from a cost center to a highly measurable conduit to client/customer acquisition tool. Accountability and measurement is key in all campaigns from product launches to company profiles and beyond. Whether you are on the agency side or lead an internal pr department, measuring pr success has never been easier.

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Mega-Mergers & the Future of the Internet
Comcast swallowed up NBC. Microsoft scooped up Skype. AT&T tried to take over T-Mobile. What's next? This panel will explore the new face of media consolidation, what it means for the future of the Internet and free speech, and whether there's anything that can — or should — be done to change course before we’re staring at GoogizonFoxBookfinity&T. This panel of scholars, policy experts, and public interest advocates will look at how we got here, measure the impact of the mega-mergers happening now or coming soon, explain what policymakers should be doing to confront the next wave of media concentration, and discuss what alternatives might be possible. The panel will former FCC Commissioner Michael Copps, Craig Aaron of the media advocacy group Free Press and Andrea Quijada of New Mexico's Media Literacy Project, and will be moderated by tech journalist Sam Gustin.

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Meme Meet Up
Monday March 12, 2012 TBA - TBA @ Palm Park (Meet Up Tent) 750 E. 3rd street
Get together with other meme experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.

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Mixed-Reality Gaming: Evolution in Entertainment
The rise of smartphones, tablets and social gaming has led to an explosion of mobile gamers. Just as Angry Birds and Farmville took mainstream gaming away from the console, the rise of mixed and augmented reality – where virtual worlds interact with physical objects – is already forming the next epoch of play. As an emerging area of gaming, mixed reality finds a new load of challenges for both the creators and the user as a consumer. Falling within a spectrum between the real world and digital world, mixed reality is an undiscovered spot that will quickly find its way on the rise.

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Mobility Aids, and Their Future in Healthcare
As our population ages, and demands from our already distressed healthcare system continue to climb in a dire economic time, how will the needs of all of these people be met? Although many would agree there is much work to be done on the side of government policy, innovation will also play a key role in fixing this problem. In my presentation I will point out where we are headed in terms of the demands on the healthcare system by the growing aging population, and how innovation in mobility aids will play a major role in solving this problem. Mobility solutions will not only help to allow aging citizens to lead active and independent lifestyles, but will decrease heavy traffic in healthcare centers, and promote a new revolution of home based healthcare that will still satisfy the physical requirements of disabled persons, but bring about positive social benefits for them as well. The era my parents grew up in is different from my grandparents, and as younger, more educated citizens start to age and succumb to debilitation, their demands and requirements of the healthcare system will be different, and they will lead much different lives as seniors compared to past generations. I am currently founder and CEO at GET Mobility Solutions Inc. My company has taken steps to develop novel mobility solutions that I believe will help to address the needs of disabled users, especially current and future citizens, and as a result can impact the healthcare system in beneficial ways. My presentation at SXSW will identify how my solutions are solving more obvious problems today, but how they will play a bigger picture role in the years to come.

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Modern Weaponry: Using Digital Media to End a War
Crimes against humanity no longer occur in total isolation; digital platforms are a stage on which global citizens can watch and respond to world events. This panel is comprised of experts in the digital field and pioneers of modern humanitarian endeavors. Participants will discuss the capacity of digital media to catalyze adequate response to international crises. Invisible Children (IC), an NGO devoted to exposing the perpetrators of Africa’s longest-running conflict, the LRA, through documentary film, will host. Since its founding, the company has established itself as an outlier in the humanitarian sector for its innovative and unconventional model. Through cutting-edge media, it has ignited youth activism in an international, grassroots movement, substantially intervening in the conflict and improving lives in the region. In September 2011, IC and Digitaria launched the LRA Crisis Tracker, which collects data and maps LRA attacks in one of the world’s most remote regions.

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Moms vs. Management: Parents Make AWESOME Managers
Monday March 12, 2012 TBA - TBA @ Courtyard Marriott (Brazos) 300 East 4th Street
How many books on management have your read and how many parenting manuals and apps have you downloaded since your kids arrived on the scene? How much of what you’ve learned has been “on the job” of parenting — and all the multi-tasking and emotional resilience that requires? Have you ever thought to apply those same techniques to managing clients or people inside your own organization? Hear a light-hearted conversation from our experts on techniques they’ve used and how to make the best of both worlds. Learn about how the principles of raising children directly apply to being a good manager of people. Topics may include:Parallel play is not real play — challenges of cooperation, collaboration and negotiationUse your inside voice — the importance of communication and active listeningNo means no — applying praise, understanding consequences and other disciplinary measuresYou can’t have it all — challenges of working parents towards achieving a healthy live/work balance

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Motivating Employees: Gamification at Work
Monday March 12, 2012 TBA - TBA @ Courtyard Marriott (Brazos) 300 East 4th Street
The research has shown that employees (and people in general) are motivated by autonomy, mastery, purpose, progress and recognition, yet most jobs are severely lacking on all counts. Games, on the other hand, provide all of the above, and through them get people leaning forward, engaged, and working individually and collectively toward their goals. In this session we’ll discuss how to leverage game mechanics in the workplace to motivate your employees around sales, recognition, business transformation, health & wellness, training, and overall job performance. We’ll also discuss how companies have successfully “flipped the bit” that turns work into play, and conversely, from play into work. Join us for this deep dive into enterprise gamification programs and come away with ideas that you can apply in your own workplace.

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My Financial Advisor Is an Algorithm
The panel will explore the role of digital in selling complex services and products - using financial advisory as an example. For years, financial institutions have sought ways to make true financial advice available online. But did they find a way to satisfy their more independent customers? We will talk about the ways in which digital technology is transforming the way we market (and receive) financial advisory services. Take a peek at projects from our research labs: One features a room designed in a joint effort with the University of Applied Sciences in Darmstadt, Germany: It provides a digitally enhanced advisor-client conversation, using a multitouch table and a screen wall. The other is seeking to grant investors more control in a more integrated process by creating a platform for both, advisors and investors. We will investigate whether digital technologies will – one day – create the category killer for personal financial advising or take it to the next level.

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My Voice Is My Passport. Verify Me
Start warming up your vocal chords. With an expected growth rate of 13 percent for 2012, voice authentication is going to be the biometric protocol of choice as businesses, government organizations and consumers look for ways to further protect personal identities and secure data.

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New Mafia: Rise of the Chicago Startups
With the meteoric rise of Chicago-based Groupon, interest in the Windy City startup scene has spread to both coasts and beyond, bringing new companies and hundreds of millions of VC dollars to the region. This panel features top Chicago investors, entrepreneurs, and journalists with diverse perspectives on the emergence of a Chicago startup community. Combining lifelong Midwesterners and recent transplants, young founders and seasoned venture capitalists, the panel will discuss how the Chicago startup scene has evolved in the past year, what it will look like in 5, why they chose Chicago over New York and the Valley, and the unique challenges of building a business in the Midwest.

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New Media and CSR: Communicating Corporate Good
Since the early days of philanthropy, companies have sought to communicate their corporate social responsibility and sustainability accomplishments. Too often these communications are the are staid stacks of paper that no one reads, or worse, the banal press release that falls on indifferent ears.

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Next Stage presents: Maywa Denki
Maywa Denki is an unforgettable Japanese performance art unit led by Novmichi Tosa that has taken Asia by storm. One part musical performance, one-part toy company and one part cultural icon, Maywa Denki is widely recognized for its exhibitions, live stage performances, music, viral videos and collectible toys, electronic instruments and other merchandise. Clothed in the typical working uniform of the Japanese electronics factories of the seventies, Maywa Denki embodies the values of the small-to-medium-sized enterprises that once supported Japan during its high-growth period. This "product demonstration" will showcase a number of Maywa Denki original and nonsense instruments, including Melodica, Otamatone, percussion drums and other surprising devices. Novmichi Tosa will engage the SXSW audience in his art and his mission with surprising insight and a sense of humor. Sponsored by IEEE Standards Association.

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Next Stage: Behind the Scenes with Indiewire
Indiewire, a leading digital outlet for film industry news and networking, will be taking you behind the scenes of the hottest SXSW independent films with their daily director interviews. Come to the Next Stage to meet these talented directors and actors and enjoy an intimate discussion about their creative processes.

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Next Stage: Cinematic Storytelling and Journalism
New technology is paving the way for journalists to tell amazing stories in a cinematic way. At the crossroads of creativity and innovation, Cinematic journalism at SXSW takes a moment to discuss style, tone, and quality in journalism. Consumers have less time then ever and can get their news anywhere. The elements and authenticity of cinema makes it easy to get lost in a story. Video journalists can now apply that authenticity to non-fiction storytelling that arrests the audience with the stories of our time - but should they? Does the viewer care? As the ease and quality of cinematic execution increases - we must all remember the most important element: What's the story?

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Next Stage: Immersion 101: Inventing the Future of Entertainment
Thanks to the Internet, a new type of narrative is emerging – one that's told through many media at once in a way that's nonlinear, participatory, and above all immersive. Yet every time a new medium has come along in the past—movies, radio, television—it has taken people 20 years or more to figure out what to do with it. Last year was the 20th anniversary of the birth of the Web. So, how are we doing?

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Next Stage: Nardwuar vs. Harley of Epic Meal Time (Live interview!)
Nardwuar the Human Serviette conducts a live interview with Harley from the legendary Epic Meal Time cooking show! http://www.epicmealtime.com/ Oh and who is Nardwuar ? Only Vancouver, B.C., Canada, could produce a media personality like Nardwuar and allow him to thrive. He's unique: annoying, insightful, relentlessly probing, and, above all, daring. His moniker comes from a complicated afternoon of juvenile goofing around. Doot doola doot doo … doot doo ! http://www.nardwuar.com

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Nonprofit Meet Up
Nonprofits are different by definition, but they have no less lofty goals and dedicated leaders than the other businesses at SXSW. Come network with other nonprofit professionals Monday, March 12 from 1:30pm-2:30pm.

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Not Your Average G-Men: Delivering Awesome.gov
Whether integrating hospital ratings in your web search results, serving up Farmers Market open data, texting health tips to expecting mothers, or striving for no official website at all (what?!), your government is making moves to serve the public better in ways and places that make sense to you. This seemingly disparate collection of federal agencies are in fact collaborating in more ways than you might imagine to utilize new apps, tools, challenges, and technology allows for better citizen engagement, better access to information, and more creative thinking. As your government, we need to create an environment where we bring the information to the American people rather than making people search for the information.

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Online with Adobe Business Catalyst and Dreamweaver
Learn how Adobe's Business Catalyst unified platform and Dreamweaver CS5.5 can propel you to build everything from powerful online stores to beautiful brochure-ware sites to lead generation mini-sites without back-end coding. Through this session, you'll learn how to: Create a fully featured web site in minutes, manage an intuitive, flexible content management, integrate social Media "in a click", add database‐driven content without the need for coding, build and customize web forms for capturing customer leads, and generate reports on site performance and customer activity. Follow @AdobeSXSW for the latest information.

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Open Innovation: Millions of Us Solving Problems
Co-presentation from Dwayne Spradlin of InnoCentive & Jack Hughes of TopCoder, Inc., leaders in the open innovation market. Led by Jacob Ward of Popular Science magazine, the panel will discuss how open innovation and crowdsourcing can transform your business, either through a breakthrough ‘eureka‘ idea or continuous and incremental improvement of a product or service. Find out what companies from Netflix to NASA to Toyota have gained from putting their biggest challenges out in front of the general public, and how you can do the same. This practical and candid conversation will uncover the key issues you need to address when incorporating open innovation communities into your own business plans, and how professional problem-solving communities will evolve in the coming years.

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Performance and Technology: Keeping Arts Alive
The survival of arts and cultural activities has never been more crucial, nor more in jeopardy. This survival will rely on illustrating relevance and increasing accessibility via digital delivery, including affordable real-time broadcast and methods that support interactivity. We will discuss methods and emerging expertise in scaling works of performing art and culture to the internet and to the computing platforms that support performance and interaction, as well as methods for integrating new technologies with performance for aesthetic value.Join us as we explore how arts and culture can participate in digital media and emerging technology to reach more people and retain immediacy and value.

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Personal Lifestreams Provide Data for Public Good
We move through our days with our smartphone apps in hand and mind, noticing and tracking our ideas and experiences into personal lifestreams of information. Can the data we're recording about our daily progress be used for the greater public good? This conversation will explore the potential for integrating information from individuals' mobile apps into aggregated data sets in areas as diverse as cultural trends, medicine and environmental science.

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Positively Inspired Change Campaigns
Social change agents often use guilt, fear, pity, or outrage to rally an audience around a cause. But does tapping into negative emotions with the hope of creating positive change make sense? Could focusing our common attention and intention on positive emotions more effectively transform our world? This panel will explore the experiences of recent positivity-based campaigns by Epic Change and HopeLab and other examples. Contribute to the discussion and learn how you can infuse these principles in your next campaign. Questions will include:How do positive (versus negative) emotions influence audiences?How can you build happiness, joy, inspiration and love into your next campaign?How do we inspire these best parts of ourselves in the pursuit of social change and meaningful engagement?Is positivity-based messaging more sustainable than its opposite?How do we balance some of the difficult realities of the world and the work we are doing with a positive message?

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Predictive Technology and Marketing Meet Up
Get together with other predictive technology and marketing experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a predictive technology and marketing expert for your company.

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Prototype vs. Sim: Validating Software & UX Design
How much smoke and mirrors does it take to validate interaction models during the software design process? When do you have to stop faking it and start making it? How do you handle the traps of realistic demos slipping into production or permanent beta? Simulation, spike, proof-of-concept, interactive demo, prototype, and other artifacts often come with loose definitions and inflated expectations or lose their primary purpose during collaborative software design and realization. Design technology experts from frog who regularly push and pull on the boundaries of art and science will define bounds and discuss challenges, opportunities, risks, and rewards of going too far in real code during design or not going far enough. Topics will include defining needs and socializing intent for code-driven design assets across stakeholders, balancing speed and fidelity during interaction design, and understanding where early target platform development best informs and validates design.

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PurpleSight: A New Way to Look at Politics
PurpleSight is a startup focused on building technology that will make consuming, aggregating, and analyzing political news more efficient. Our vision is to modernize the way political campaigns operate by applying Lean Startup methodologies to create innovative, turn-key solutions. PurpleSight was developed in the University of Texas at Austin 1SemesterStartup incubator.

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QR Codes & NFC: When Physical & Digital Collide
New mobile technologies are emerging that bring the physical and digital worlds closer than ever. As QR Codes and Near-Field Communication take mobile marketing by storm, navigating the space can become increasingly convoluted. This panel will be an in-depth discussion about how these technologies are being used, how they are changing the marketing landscape, and where they are headed.

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Race: Know When to Hold It and When to Fold It
This panel seeks to change the conversation from “What can technology conferences do about diversity?” to “What can attendees do about diversity at technology conferences?” The panel is composed of speakers who have each presented at multiple technology conferences on topics that did not focus on race or diversity but instead spoke on topics of sci-fi, electronic ownership of email and digital wills, the influence of mobile development via comic books, social media for youth and business automation lessons from Amazon.While the diversity of some major tech conferences has steadily improved over the years, geek culture - which remains overwhelmingly white and male - is still the norm. This can be daunting for people who, despite being experts in technology and new media, don’t see themselves reflected in the marketing materials or content. Panelists will share how individuals can contribute to making technology conferences more inclusive.

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Reaching Teens on the Digital Streets
Teens are a powerful force … they don’t just aimlessly watch videos and chat for hours online. They actively participate in meaningful, and at times altruistic, gameplay. Ranging from political activism and charitable campaigns to drug awareness programs and anti-bullying initiatives, cause marketing campaigns and non-profit organizations are increasingly tapping the power of social gaming to authentically connect with millions of teens.

Join a panel of top digital marketers as they describe the current opportunities for cause campaigns targeting teens in social games. They’ll also share examples and data from successful campaigns that educate teens about substance abuse prevention and anti-bullying.

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Rise of the Social Spammers
Are you a social spammer? Is the social sphere simply supplying brands with new and interesting channels in which to spam people? Brands want to be relevant to their audience, but many marketers believe personalization of every message and interaction is far too difficult, time consuming, and too expensive. So some have just settled for second best, making do with their current “mass blast” marketing systems – are they now going to try that via social channels? Engaging marketing isn’t as hard as you think...In his presentation, Scott Briggs, Sr. Director of Social Strategy and Insights, will provide hard facts and examples indicating how consumers call out specific brands to address the issue of relevance. He will show how marketers can become more relevant quickly by utilizing data assets they’ve been capturing, storing, and all but ignoring. The presentation will also provide practical social insights into how brands can measureand refine their strategies immediately.

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Robot Panelists, AI and the Future of Identity
In the future, we aren't going to fight the robots, we're going to become the robots. In fact, it may be even sooner -- like, now. We’ll have two AI-powered panelists taking questions from the audience.

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Saying Good Bye to Your Digital Self
April 2011: Friendster announces they would delete their entire database of user photos, posts, and profiles. This was met with an outcry from long-lost members who were not ready to let go of that part of their digital lives. Like Geocities before them, Friendster has a rather contemporary dilemma: what happens when you’re responsible for thousands of digital memories?

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Self-Hacking: Self-Knowledge & Data Literacy
Self-hacking is about self-awareness, pattern spotting and behaviour change. It focuses on the end result of data collection: understanding and action. As important is "data literacy" i.e. data expertise at individual level, not just for businesses and institutions. Uncovering hidden cause and effect in one's behaviour increases individual's autonomy. To self-hack, we need to have access to analytical tools and raw data. Current 'info-graphics' are a far cry from the power a sophisticated data analysis could give to an individual user. What if I want to analyse my data differently to the analysis, let's say, Withings scales app provides, cross-analyse it with my travel data from Tripit to see if my weight is related to change in my diet during travel. Or any other activity I care to track. The possibilities are endless, if only individual users had access to their data and to far more sophisticated tools for data analysis and visualisation.

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Self-Publishing: A Revolution for Midlist Authors?
Self-publishing's moment has arrived. Authors both famous and obscure are releasing their own ebooks,cutting out the middleman, bypassing the gatekeepers of a notoriously hard-to-break-into industry, and sometimes making huge profits. But it's midlist authors, established but not bestselling, who stand to benefit the most from the self-publishing boom. This panel, comprised of already-published authors who are either trying to or intending to self-publish, will examine the benefits, pitfalls, and potential of self-publishing, and will point the way toward a new self-reliant digital future for book writers.

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Sex in the Digital Age
As the internet has become an increasingly integral part of our daily lives, it's transformed virtually everything about how we live--from how we communicate with friends and family, how we get our jobs done, and, yes, how we flirt, find lovers, and explore our sexuality. In many ways, this evolution has been a positive one, bringing us amazing new ways to connect with the rest of the world, but it's also had some unforeseen consequences: just over a decade ago, when the country was reeling from the aftermath of the Lewinsky scandal, who could have imagined that one day a congressman would be forced to resign from his post after a scandal that involved no sex, no illicit meetings--in fact, nothing more than some online flirting and a few ill advised sexts?

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Sex, Dating and Privacy Online Post-Weinergate
We’re living in an age when even powerful politicians can’t keep track of their digital dating trail. Employers and exes are likely reading your words. How can you write about sex, participate in online dating and social networking sites, and still maintain your privacy? Bloggers and authors Violet Blue (sex author, tech columnist; @violet blue and tinynibbles.com), Rachel Kramer Bussel (Lusty Lady, Best Sex Writing series editor), Twanna A. Hines (Funky Brown Chick®, The Late Sex Show with Twanna Hines), and Samhita Mukhopadhyay (author, Outdated: Why Dating is Ruining Your Love Life, Executive Editor, Feministing.com).

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Sex, Lies and Cookies: Web Privacy EXPOSED!
During "Sex, Lies, and Cookies: Web Privacy EXPOSED!", panelists look into the world of data collection and privacy on the internet, asking tough questions about what “tracking” really entails. The discussion focuses on how data collection is integrated into the current structure of the web, and what (if anything) people can do to make informed choices about how they allow their information to be used. Moderated by Andy Kahl, Ghostery’s product manager, the panel includes Lydia Parnes (former director, Bureau of Consumer Protection at FTC), Christopher Soghoian (graduate fellow at Center for Applied Cybersecurity Research), Lorrie Cranor (associate professor of Computer Science and Engineering, Carnegie Mellon), and Berin Szoka (founder, TechFreedom).

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Sharing Privately in the Context of Health
Social sharing about all topics is now commonplace, and the trend of increasingly open sharing about historically “private” aspects of our lives reflect changing standards about what’s appropriately public information. At the same time, for certain subjects – including health – privacy and confidentiality concerns remain often keep us from open sharing.

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Sharing: A Window into the Human Psyche
Like the proverbial tree falling in the forest, content might as well not exist if there's no one to acknowledge it. Every time you "Like" that cute cat video, tweet the latest controversial current event, or share an awesome deal with a friend, you validate the existence of that content. If it's shared, it matters, has value and is impactful. Luckily for content publishers – be it a media conglomerate or just that kid who wants you to share a YouTube video of him reenacting Britney's "Oops!…I Did It Again" – you're also engaging in a behavior that's hard-wired as a basic human impulse. We love to share, but we're a selective bunch.

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Shut Up & Draw: A Non-Artist Way to Think Visually
There's been a near-explosion in the desire for visual language to be incorporated into sales, presenting, innovating and prototyping. But how do you use visual language if you're not an artist? We'll show you how to take any statement or concept and rapidly transform it into a visual display that gets people thinking rather snoozing. Kill the noise. Send the signal. All systems go.

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Silicon Alley: Startup Ecosystem That Never Sleeps
Start spreading the news...the New York City tech renaissance is underway. ‘Silicon Alley,’ as NYC’s booming tech startup cluster is known, has a vibrant culture with unique competitive advantages. Through its recent rapid expansion, Silicon Alley has outpaced Boston and begun to rival Silicon Valley. What will Silicon Alley look like in 10 years, and how does tech community collaboration and competition foster its growth? Can your startup 'Make it in NYC?' Join us as leading NYC entrepreneurs discuss the strategic factors contributing to the ongoing evolution of NYC’s diverse, cross-industry startup ecosystem.

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Smart Home Meet Up
Get together with other smart home experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a smart home expert for your company.

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Snackable Content: Working in a Bite-Sized Future
The future is in Snackable Content, but is that a good or bad thing, and how can it be linked to existing paradigms of content distribution and goals? The Snackable Content panel will cover aspects of the changes that have occurred with regards to the proliferation of mobile, social, and aggregation of content on the web. Making content into bite-sized, beautiful and (ideally) meaningful pieces makes it more likely to be shared, but what should be considered in terms of design, discovery, conversion and community? This panel will consider these ideas from multiple perspectives including social design, web trends, community, and advertising/marketing; along with some purely observational and theoretical perspectives on social networks and sharing. Listen and ask questions to thought leaders from the arenas of new media publishing, design, marketing, local community, international brands; and hear from deep thinkers about the web and network interactions in general.

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Social Apps and Charitable Giving
We'll take a close look at best practices for working with verified facebook and google+ apps to drive philanthropy and increase fan loyalty. How do you increase online giving, what are the do's and dont's for contests around charity, how does a brand measure the value of engagement? We'll take a closer look at forecasting trends in social app engagement and micro-philanthropy with some of the country's leading brand marketers, nonprofits and social agency thought-leaders.

Previous Speaking Experience for Moderator Erin DeRuggiero: DMA 2010 Panelist "Loyalty Leaders Tell All: Harness the Power of Cause Marketing," Digital Hollywood Panelist: Brand Stewards, Social Cause, and the Brands that Make it Work.

Targeting: Brand Marketers, Agency Executives, Strategists, Creatives and Media Planners

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Social Broadcasting in Open Source Communities
In the past, open source communities were at the forefront of social broadcasting, from newsgroups to IRC, all before social media was cool. The advent of new technology within the social broadcasting space has changed the way open source communities build relationships within and outside their walls. If you're interested in the history and current state of social broadcasting within open source communities, come learn about some real world case studies of how twitter, eclipse.org and fedoraproject.org communicate with their constituents.

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Social Discovery: Implicit and Explicit Graphs
The term “social graph” was coined originally to describe the network of connections we already knew we had such as friends on Facebook or professional contacts on LinkedIn.More recently, graphs that are inferred as a result of other primary activities – e.g. - commenting on a website (Disqus), expressing a taste preference (Foursquare), sharing a new website (Tumblr), etc. – have emerged in a big way, particularly in advancing discovery and recommendations. Even platforms for which explicit connections are core – e.g. Twitter, Tumblr, Foursquare and others – are realizing the value in the implicit relationships that form over time.Some of these actions are explicit, such as checking in, buying a product from amazon - both which influence the future experience on both services.We plan to delve into examples within Foursquare, Disqus, Tumblr, and others to provide an understanding of both implicit and explicit social graphs and actions.

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Social Flubs: Can Bad Publicity Be Good?
PR Soup bloggers rate and debate the worst social communication flubs of the year. LuAnn Glowacz (Ballet Austin), Andrea Schulle (As Such Communication), and Christine Cox (Christine Cox PR) will dissect social bloopers like the Anthony Weiner and Ashton Kutcher tweets shown 'round the world as well as corporate flubs from Amazon, FedEx and others, with tips on mitigating social flubs for your own organization. Essential for business owners, digital marketing and PR professionals, and community managers responsible for making lemonade while sh*t is hitting the fan.

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Social Media in the Underground World of B2B
We’ve seen multiple examples at SXSW in years past of consumer brands successfully leveraging social media and aligning to business objectives to generate ROI, many of which have millions of consumers interacting with their products on a daily basis. While B2B brands don’t always have the flash and sizzle of consumer brands, social media has the power to drive innovation, sales and success in every industry – consumer and enterprise alike. This session will focus on social media advice and best practices for B2B companies. Hear from some of the world’s leading B2B brands, including two Fortune 100 brands, about leveraging social media as a competitive advantage and engaging with and activating internal and external stakeholders. They’ll focus on how to make the case within a B2B organization and to the C-suite to invest in social media, as well as how they measure impact within their respective companies.

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Social Networking: Giving Cancer Patients a Voice
Their Story Is Our Story (TSOS) is inspired by witnessing my dad’s fight against cancer. Sharing our experiences helps keep his memory alive, and hopefully, provides comfort and support to those in similar situations. Each cancer journey is unique and deserves to be told. Their stories are our stories.
My project aims to support those affected by this horrible disease. They can connect with others in similar situations through a website where they will be able to share their cancer stories and their loved ones’ story while giving and receiving support. Think of it as a “Cancer Facebook.” A TSOS Profile allows cancer patients and their loved ones to share status updates, pose questions and post inspirational quotes. Individuals can further their relationships and stories by creating groups and forums. Getting involved with TSOS online is simple and quick.
In addition to an online and print presence, TSOS’s goal is to become a pillar in the community by holding cancer awareness events and providing college scholarships.
TSOS will host community events such as cancer walks, concerts and sports competition fundraisers. These ideas would raise cancer awareness in the community and bring the community together for the cause.
My dad will always be an inspiration to me. Through TSOS I can continue his story and maintain the connection that I’ve had with him. His story will live on and as TSOS grows we will all contribute to a story that will all be ours.

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Social Role-Playing: Brands and Publishers
If the advent of social media platforms causes brands to become publishers then what do publishers become? Whether the ultimate role reversal or just a momentary identity crisis, brands and publishers know that they don’t want to be the last to the party, struggling to keep up with the current conversation and void of “Likes.” Brands and publishers alike are now storytellers -- curators -- and seek the expertise of those who understand that social media platforms are an extension of their branding and serve the same purpose -- retaining consumers, attracting new ones and encouraging a deeper relationship. Both groups seek to create and optimize content, and better yet, deliver a seamless consumer experience with consistent, integrated advertising.

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Spacebits: Awesomeness, Balloons, Space and DIY
Slightly over a year ago we had this idea of trying to launch a ballon into the stratosphere (~100,000 feet) with a couple of cameras and get it back down safely.

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SpacePoints: Space Outreach at Ludicrous Speed
When NASA's budget was drastically cut and the commercial aerospace industry found itself in charge of getting man into space, a group of "space geeks" consisting of web developers, aerospace scientists and engineers, and people who have a dream of living in space started meeting up and designed the rules, developed the application, and are sharing Space Points and are increasing awareness publicly about space policy, increasing funding to aerospace-related research (commercial and government), and having fun playing to win!

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Star Trek and Social Media
Is Twitter the Borg? Will social media help solve our global challenges? Who's the better captain -- Kirk or Picard? We'll answer these and many other questions from Professor Rotolo's course, "Star Trek and the Information Age," which explores modern issues of technology, society and leadership through examples from Star Trek. The session will also highlight how social media are used as a central component of the course, providing tips and best practices.

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Startup Balance: Being Awesome Outside the Office
The startup scene preaches hustle more than anything. It's all fun and great. You have to make sacrifices, yes. It's risky, yes. You're bound for failure, yes. It's freaking awesome while you're doing it, yes.

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Startup Finances For Dummies
Entrepreneurs are throwing their money at solutions to the wrong problems -- they aren't using metrics to drive what really matters to their strategy. I'll talk about how inDinero has wasted a huge chunk of its investors money, chasing the wrong problems, building features that we thought had value but actually had negligible impact, among other things the company should have done differently.

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Startup Village at the Meet Up Pavilion
Startup Village brings together the startups, entrepreneurs, investors, and cutting-edge digital tastemakers within the 2012 SXSW Festival. You are invited to come network with others interested in startups Monday, March 12 from 4:30pm-5:30pm. The Meet Up Pavilion provides a space for representatives in media, technology, and capital to interact within the greater Trade Show floor. Startup Village at the Meetup Pavilion cuts across all of the industries present in Austin for SXSW (Music, Interactive and Film).

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Subtext and Shipping: The Lesbian Community Online
Jo and Blair on Facts of Life; Cagney & Lacey; Marlene Dietrich and any woman she shared the screen with. Before lesbians were allowed to be part of mainstream pop culture, gay women lived for subtext. As visibility increases, queer women dominate blogs, forums and social media sites like Twitter and Tumblr, “shipping” or “slashing” these fictional female couples (and the actresses who play them). The result is a whole new kind of relationship between online content and users. AfterEllen.com editor Trish Bendix and video remixer Elisa Kreisinger will discuss how cultivating these female-heavy fandoms though editorial and video has encouraged a consistent demand for new content for this active and ever growing niche audience.

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SXSW CraftMakerCamp Day 2
Monday March 12, 2012 TBA - TBA @ Palm Park (Presentation Tent) 750 E. 3rd street
Are you a designer, maker, mover & shaker selling your goods online? If so, then stop by the first-ever SXSW CraftMakerCamp to meet like-minded souls. With a full day of programming specifically developed for creative entrepreneurs, SXSW CraftMakerCamp will inspire and educate you for a more successful and productive year ahead.

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SXSW Interactive Accelerator
Mobile Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

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SXSW Interactive Accelerator
News Related Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

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SXSW Interactive Accelerator
Innovative Web Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

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SXSW Interactive Accelerator
Social Media and Social Networking Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

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SXSW Interactive Accelerator
News Related Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

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SXSW Interactive Accelerator
Entertainment Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

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SXSW Interactive Accelerator
Monday March 12, 2012 TBA - TBA @ Hilton Austin Downtown 500 E 4th St, Austin, TX 78701
Innovative Web Technologies start-up companies pitching their products and/or services in round two to high profiled industry expert judges.

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SXSW Interactive Accelerator
Social Media and Social Networking Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

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SXSW Interactive Accelerator
Health Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

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SXSW Interactive Accelerator
Innovative Web Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

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Tech Unity Beyond the #SpecialNeeds Hashtag
Special needs communities unite! This brainstorming session will take a look at how some people have been able to harness the power of online community to bring special needs parents together. We will look at what social tools work and don't work when parents look for ways to get support for their special needs kids. Talk to a special needs parent and you'll realize, this community does not come together often enough to share how we make advocating for our children work. This is not a session looking to find funding for our child's challenges. This is a conversation where anyone with a link to any type of special need can talk about the need for community and advocacy in a culture where abilities of all types should be celebrated.

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Technology and Fashion
I will feature some new trends in Technology and Fashion. More specifically, the use of 3D scanning and LED lighting for choreographed illumination (you may have seen it in Dancing with the Star), "printing dress" where everything is functional, from buttons to hem. Perfect fit 3D face mask, arm pieces and shoes using 3D scanning and 3D printing. I will need a stage (place) where fashion pieces that I describe in the talk can be displayed and viewed (experienced) by the attendees. I will wear some pieces onto the stage and interact with the Printing dress. i.e. if I text or twit, the message will show up on the dress, not web browser. Besides being entertaining and showcase new technology in fashion, the main goal is to get girls and young women to be interested in STEM education and as their career choices, to show them that women in technology are not nurds, we are fun, techie, and artsy.

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text4baby: The Power of Public-Private Partnership
More than 500,000 babies are born prematurely and an estimated 28,000 children die before their first birthday each year in the U.S. Text4baby, the first free health text messaging service in the U.S., addresses this issue by providing pregnant women and new moms accessible, relevant health information—via text messages.

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The $100 Startup
In the strange new world of micro-entrepreneurship, roaming, independent publishers operate from Buenos Aires and Bangkok. Indian bloggers make $200,000 a year. Product launches from one-man or one-woman businesses bring in $100,000 in a single day, causing nervous bank managers to shut down the accounts when they don't understand what's happening. Oddly enough, many of these unusual businesses thrive by giving things away, recruiting a legion of fans and followers who support their paid work whenever it is finally offered. How is this possible? And how is this model different from all other Internet businesses? *** To be published by Crown/Random House in May 2012, 'The $100 Startup' is based on a comprehensive, multi-year study, and is accompanied by the world's first 7-continent book tour. This session at SXSW will be the first public presentation of the data.

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The Algorithm Method: Love in the Social Media Age
Social media has made finding love easier: reconnecting with your college sweetheart on Facebook, broadcasting emotions on Twitter and maybe even finding our soul mate on a mobile dating app.

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The Big Squeeze: Communications Crisis in America
My new book, The Big Squeeze, will be coming out from Yale Press after SXSW, and I'll have a chapter for attendees. Did you know that a couple of enormous cable distributors control wired Internet access in America, and that they never compete with one another? Did you know that we have a grinding, crushing duopoly in wireless access? Did you know that the wireless guys (AT&T/VZ) have quietly divided up the world with the cable guys (Comcast/TW) and never compete across these markets? Did you know that many companies are afraid of criticizing any of these actors for fear of retribution? Did you know that the carriers treat the FCC as (at best) a peer and have zero fear of oversight, competition, or regulation? It's a genuine crisis. You guys - the public - are going to have to jump in, because politicians don't respond to arguments. They only respond to pressure and money.

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The Dark Art of Digital Music Recommendations
People have always been the primary vehicle by which music spread around the world – from the days of the wandering minstrels to the heyday of radio DJs and then on to tight-knit circles of fans rallying together around photocopied ‘zines. Fast forward to today digital’s world and social networks as well as social music services such as turntable.fm have dramatically changed the way people share music. Recommendations technology guru, Michael Papish, will dive into the different approaches to deploying recommendations—from tools to match our mood to the personal touch of editorial, the impact that the interplay of computer-generated recommendations within social networks will have, and the importance of tagging/curating data as part of the recommendation process. Michael will also tackle the million-dollar questions for music recommendations: Are we making good recommendations? How do we make them better? Do we possess tools to evaluate success or do recommendations remain a Dark Art?

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The End of Business As Usual
My new book, The End of Business as Usual, will set the stage for a passionate and engaged conversation March 2012.

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The Future of Innovation and Consumer Electronics
From broadband spectrum to HDTV, from gaming to Hollywood and social media, innovation is happening through industry, entrepreneurs and technology advances. How is consumer electronics driving innovation in the U.S. and abroad – and what role does design play in consumer electronics innovation? Come hear from the head of an organization that represents 2,000 technology companies and produces the International CES Conference – in conversation with a CE innovation and design leader.

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The Future of Innovation and Young Entrepreneurs
Entrepreneurship has been growing exponentially, Teen Entrepreneurship has been rising alongside. What motivates teens to start their companies at such a young age? I would like to share the statistics of successful teen entrepreneurs who started at an early age, and encourage younger entrepreneurs to start pursuing their dreams at an early age.

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The Future of Money
This panel will offer an in-depth look into the rise of financial tools available in the cloud and on mobile. It will discuss the idea of how these services have changed the way consumers deal with money and how it is affecting small businesses and merchants. With the social web, ecommerce and mobile offerings infiltrating our financial lives on a daily basis, consumers are more empowered than ever. With the click of a mouse or a swipe of a Smartphone, we can buy or sell items, make or lose money in an instant. Mobile tools make it easy to process purchases in real time, and on-the-go payments will soon be the default for shoppers around the world. Small businesses can flourish within minutes on the Web, and consumers can thoroughly analyze their personal flow of money with effortless online tools. So what do all of these developments mean for businesses, consumers and everyone in between? This panel will explore the future of payments, purchases and financial tools that will empower consumers and fuel small businesses throughout the digital age.

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The Next Big Thing
The Internet is delivering its next tectonic shift upon society - disruption of the global labor markets. There are 7 billion people in the world, but only 2 billion people on the Internet. The other 5 billion are connecting now, at double and triple digit rates. Remarkably, they live today on around $8 a day or less. The first thing they are looking to do when they connect is raise their standard of living- by finding a job online. This is the vanguard of an economic revolution that is sweeping emerging economies and the developing world. Find out from Matt Barrie, CEO of the world's largest outsourcing marketplace, what this means for society, business and how you live your personal life. Discover how a new entrepreneurial class is arising on both sides of the world as both developing and developed world small business owners serendipitously work together, and find out how YOU can transform YOUR business into a virtual multinational corporation on a shoe string budget!

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The Next Frontier of Public Services
What comes after Gov 2.0? In this fast-paced and highly immersive session, best-selling author William Eggers takes you on a worldwide tour of the future of public services. You’ll hear how some technology-enabled, disruptive innovations are slashing the cost of public services dramatically, yet delivering the same if not better quality. You’ll learn about the citizen markets springing up to serve community needs that previously were either handled by governments or were not addressed at all. And you’ll get an inside look at some of the new public services delivery models pioneered by entrepreneurs and social enterprises who are redefining the purview of government.

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The Not So Allied Forces of Social TV Comedy
The US and UK have joined forces enough over the years, so with tweet-powered comedy, we Brits are going it alone. Sorry Team CoCo and Fallon. This talk’s all about what’s happening in the Mother Country when Twitter and Facebook fuel the funny on the telly. Why listen to us? From Monty Python to The Office, the BBC produces more comedy than any broadcaster in the world. But the web changed everything. What happens when Auntie Beeb focuses on developing new comedy talent from the web up? Or when it teams with social TV consultants like Urgent Genius to make immersive second-screen experiences? The keys to the next generation of Britcom are in the hands of TV viewers tapping on iPads. But what kind of TV comedy will that create? Hecklers, come one, come all. Sit in the front row and let us pick on you as we tell you about some experiments we've been doing with live comedy and social media including a live Twitter-powered experiment just for SXSW.

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The Open-Source Cult(ure) of Hatsune Miku
When the Web unites millions of users into large networks around creative and free new media practices, how does this "open source culture" challenge assumptions about the production of content and the use of online social platforms?Vocaloid is a music production software from Japan that synthesizes voices for songs. In 2007, Crypton Future Media released Hatsune Miku, a young, female version of Vocaloid. Thousands of musicians use the software and character to make innovative songs and videos, which are circulated on Nico Nico Douga & YouTube for free, and many receive millions of hits within weeks. Vocaloid has helped amateur musicians land professional contracts, produced live concerts with holographic singers, and made Miku into a global virtual idol.This talk looks at one case study of a peer-produced media franchise that exploded into a global phenomenon using social media and free distribution, and the issues and successes of networked creative production.

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The Page Is Dead
Responsive web design is changing the definition of a "page," as it aims to address the growing variety of device form factors and locations where content is consumed. Additionally, as the web evolves, rules and limitations must be better understood in order to create truly unique content. This session will focus on design philosophy and development techniques to create and adapt your content for maximum impact, regardless of where and how it is consumed. Topics will include: • Proper elements for the proper content • Design for context • Adapt your UI and adapt your content • Design with ratios vs. design with pixels • Know the limitations • Designing with limitations • Let the limitations set you free.

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The Psychology and Interfaces of Social Design
"Social" isn't something new on the web, but its design and implementation are. Great products and services depend on their users having great experiences. As the Internet continues to mimic the interactions we have in the real world, so too must the social interfaces and product design. This session will take a look at the social interfaces of the past and present and help you to understand how the simple psychological principles of social design can lead to great products.

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This Spartan Life: Frag Me Gently
Acclaimed “talk show in game space” This Spartan Life will conduct live interviews “under fire” in the videogame Halo, projected on the screen before the audience. Dodging virtual bullets in the mixed reality of SXSW and Halo, This Spartan Life’s creator and producer, Chris Burke and Josephine Dorado, will present ideas on extending game culture, filmmaking, DIY media and the importance of play. They’ll do their best to keep their guests safe from plasma rifle-wielding aliens. How will they fare? See for yourself.Using Halo as its backdrop, the show began as an underground sensation and has since become a breakthrough hit, scoring glowing reviews in Wired Magazine, the BBC, BusinessWeek and BoingBoing. Described by Wired Magazine as “a mash-up of The Charlie Rose Show and Doom,” TSL combines high-brow interviews with the likes of the late Sex Pistols manager, Malcolm McLaren and the rock band OK Go with the frag-fest of current generation videogame culture. www.thisspartanlife.com

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Tricking People into Reading Again
Despite its reputation as a kitten video landfill, the internet has been responsible for more reading than most high schools. Every day of the week, Cracked.com publishes at least one 2,000 – 3,000 word article, most of which are read by over a million people.

The tradition of written humor was in a rough spot before the web. There was National Lampoon in the 70s that acted as a feeder / launching pad for SNL and a bunch of movies, but the magazine was mostly dead by the mid-80s. There was Spy in the 80s. But by the time the 90s rolled around, all you had was lad mags like Maxim and Mad Magazine. If you didn’t live in a big city that carried the Onion, were too ashamed to have a magazine with a half naked reality TV star on your coffee table (Maxim) or were 12 (Mad), you didn’t have a place to read humor. It’s an important art form with a long history all the way back to Swift.

Whether the online audience knows it or not, when they’re goofing off at work reading Cracked, The Onion and McSweeney’s, they’re partaking in one of the oldest, and most important forms of art and social commentary.

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Utah.gov: Breaking the Mold for eGovernment
Utah.gov's recent redesign delivers a fully immersive, search-centric, data-driven, and user sourced experience. Find out how the team in Utah has redefined online government using emerging technology, a cutting-edge layout and over four years of analytics.

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Web Originals: Television’s New Guinea Pigs
The statistics don’t lie: online video viewership is at an all time high, as 176 million U.S. internet users watched online video content for a staggering average of 15.9 hours in May 2011 alone. Time equals money, with Nielsen reporting that Americans viewed 4.6 billion video ads in May, racking up 2.0 billion minutes spent on advertisements alone.
The web is becoming a critical outlet for TV networks to grow their audiences and revenues. Understanding the statistics regarding the number of minutes internet users are spending watching online video, television executives are spending more energy on developing their online counterparts, creating more serialized original web content than ever before to give advertisers more sponsorship opportunities. For example, L Studio’s Web Therapy and Adult Swim's "Children's Hospital" were eventually turned in to television shows.
This panel which will include influential actors and executives involved in successful original web programming to discuss this nascent online media and how this will impact the future of television.

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What Large Companies Can Learn from Startups
Google, Facebook, and Twitter were all startups once. Today they are some of the world’s most successful companies because they learned the first lesson to succeeding in a digital economy: take care of your users and they’ll take care of your business. To survive in today’s digital economy, where half of all purchases are made or influenced online, today’s largest companies will need to become truly digital businesses. Join Aaron Shapiro, CEO of Huge, as he discusses his new book Users Not Customers: Who Really Determines the Success of Your Business and how companies can make the transformation to digital. Shapiro will outline the seven lessons large companies can learn from the smartest digital businesses around - startups and successful Internet companies - including how to evolve management, operations, marketing, and customer service around meeting user needs and driving sales in the process.

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What the London Riots Taught Us About Social Media
In 1985 London boiled in a summer of unrest known as the Boardwater Farm Riots. Some 26 years later, last summer's London Riots began under much the same circumstances yet grew to be dramatically more destructive. The primary difference between the two events: the present-day existence of social media. As a result the London Riots of 2011 were meticulously documented in millions of Tweets, BBM messages, Internet news mentions, and Facebook posts. The electronic record tells a fascinating tale of social media’s role in the chaos, from its provision of “utilities” for riot planners and onlookers to its ability to steer the event’s emotional tone. Framed in the context of the Arab Spring uprising that came before and the Occupy Movement that would follow, this presentation offers a unique view into one of the most devastating illustrations of social media's power the world has known and the role it plays for revolutionaries, rioters, and rebels alike.

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What WebGL Will Mean for the Web
WebGL is bringing hardware accelerated 3D to modern web browsers. This means you can launch a full game or any other rich 3D experience by for instance simply clicking a link your friend sent you in an email. The promise of 3D with dramatically lowered friction has been shown in early WebGL applications and exciting things are in the pipeline.

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What's So [Bleeping] Hard About Social ROI?
Social media marketing is a beautiful mash-up of cultural connection and commerce creation, but it's been walking around with a ball-and-chain: the nagging question "How can you show this has a Return on Investment?"
It's time to set social media free. We've assembled a crack team of the best and brightest authors, brand-builders and marketers together to finally put this question to rest with some real answers, honest talk, and genuine experiences. We will ask the hard questions that your CFO wants answered, and we'll talk about the tools they use to get those answers. We'll also discuss how to get to ROI when "conversion" doesn't necessarily equal a "sale" - such as often is the case for non-profit organizations.
So join us and turn your own ROI off of this hour, by finding the answers you need to answer others.

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What’s the Holy Grail of Social/Mobile/Local?
Consumers are increasingly looking for dynamic, personalized content and services that will help them engage and exchange with others, and share common experiences while on the go. Such applications are the mobile holy grail of modern times and premium brands are rushing to deliver them, although with limited success. What does it take to deliver such services? What is the role of the content curator? And how can you serve consumers who sometimes just don’t know what they want? Melbourne-based Lonely Planet CEO Matt Goldberg and BBC Worldwide Digital Director Daniel Heaf of London will use the platform to address these questions, examine the technologies and consumer behaviour that are changing the way content providers think, influencing their investment decisions and share their experiences of working with this dilemma across BBC Worldwide’s portfolio of premium passion brands – among them Lonely Planet, Doctor Who and Top Gear.

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Why Hasn't the Internet Made Voting Awesome?
In the United States, only 50% of people vote in presidential elections. That drops to 40% for midterm elections, and 10% for primary, local and special elections. Worldwide, we rank 138th in voter turnout. The Internet has made it easy to find your old friends from college; download any song you want; get shoes delivered the very next day, and help create social change by signing petitions, making donations and lobbying congress.So why hasn't the Internet made voting awesome? Seth Flaxman and Paul Schreiber of Democracy Works will talk about why the voting system is so broken, and how the Internet can route around inefficiency and bureaucracy to increase voter turnout and make voting fit the way we live today.