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TBA

SoundCloud Open House

8:00am

The Regulars Coffee Mixer

8:30am

Open Coffee

9:00am

All Day Event - AT&T Lounge

9:00am

All Day Event - Canon Imagination Lounge

9:00am

All Day Event - Chevrolet Volt Recharge Lounge

9:00am

All Day Event - Dell Lounge

9:00am

All Day Event - PepsiCo Central

9:00am

All Day Event - SXcycles
    Friday March 9, 2012 9:00am - 10:00am @ SXCycles Tent (513 E Cesar Chavez St, Austin, TX 78701)

    SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!


    Type Film, Lounge
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_OE01432


9:00am

All Day Event - AT&T Lounge

9:00am

All Day Event - Chevrolet Volt Recharge Lounge

9:00am

All Day Event - Isis Lounge

9:00am

All Day Event - Microsoft Lounge

9:00am

All Day Event - PepsiCo Central

9:00am

All Day Event - Samsung Smart Wall

9:00am

All Day Event - SXcycles
    Friday March 9, 2012 9:00am - 10:00am @ SXCycles Tent (513 E Cesar Chavez St, Austin, TX 78701)

    SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!


    Type Interactive, Lounge
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_OE01437


9:00am

TalentNet Live Social Recruiting Conference
    Friday March 9, 2012 9:00am - 2:00pm @ Iron Cactus (606 Trinity St)

    From the Office of Social Recruiting Intelligence: “Your social recruiting process is barely alive… we can rebuild it.  We have the technology.  We have the capability to make the world’s best bionic (human + technology) social recruitment strategy.  Better than it was before.  Better…stronger…faster.”

    Get ready for an interactive day with top talent industry thinkers from around the world.  We’ll learn the latest techniques for Better Employer Branding, Stronger Talent Communities, Faster Sourcing, Location-based / Mobile recruiting, Blogging, Twitter, Facebook, Linkedin, and the newest Cool Tools!

    Those who have attended TalentNet Live events in Dallas, Chicago, San Antonio and Austin know that this is no ordinary conference.  This will be FAST, FURIOUS, and FUN!  Get hands-on methods for a stronger grip on social recruiting to put into practice immediately.  The future is now.

    Amazingly, all this won’t cost you six million dollars.  In fact, it will cost around $60 bucks if you hurry.

     


    Type Party, Unofficial


9:00am

Coworking Treasure Hunt & GCUC Closing Party
    Friday March 9, 2012 9:00am - 11:00pm @ Conjunctured (1309 E. 7th St., Austin, TX 78702)

    Austin, Texas: home to a diverse landscape of coworking spaces, the Global Coworking Unconference Conference (GCUC), and the Coworking Space Ship’s first stop on its North American tour. It starts with a treasure hunt roving all across Austin, and ends with a party at Conjunctured coworking space.

    9am-5pm: The Coworking Treasure Hunt

    We have prepared a self-guided tour for you in the form of a Treasure Hunt as a part of day two of the GCUC. Follow our map and visit as many of the coworking spaces in the Austin area that you can to collect the coworking clues, for a chance to win 3 one-month tickets (up to €250/US$330 each) to any coworking space or spaces in the world, and other prizes.

    The Coworking Treasure Hunt will lead your exploration of the diverse landscape of coworking in Austin.

    As Austin is large and the terrain tough, it may be advisable to make a friend, team-up, rent a car, take a bus, divide the task, or simply run!

    So far nine spaces are on the map: Conjunctured, CoSpace, GoLab Austin, HubAustin Coworking, Link Coworking, Perch Coworking, Soma Vida, Space 12 and Tech Ranch.

    On Friday 9 March they will be ready for all visitors with smiles, information, mini-tours, and of course the ever important clues. Maps and further information coming soon.

    The winners will be announced at the closing party.

    6pm-11pm: The GCUC Coworking Closing Party

    All conference participants are invited to Conjunctured for a final evening of information, mixing, mingling, connecting, live music, and cheers over some locally brewed beers – on Deskwanted & Deskmag of course. The party is free and open to everyone – half of the tickets are reserved for GCUC participants, but also all local coworkers and people who are interested in coworking can take part in for free.


    Type Party, Unofficial
    Info Y


9:30am

Mini TOC Austin (O'Reilly Tools of Change)
    Friday March 9, 2012 9:30am - 5:30pm @ St. David's Episcopal Church (301 E 8th St, Austin, TX 78701)

    So, you may be asking yourself, what is a mini TOC? Well, for one - it's small. The attendance for Mini TOCs are limited - at Mini TOC Austin, we'll have a maximum crowd of 200 smart, engaging bookish, techy people.

    And small is good. While the focus at mini TOC is on the intersection of technology and publishing -- just like at the "big" TOCs, at Mini TOCs, the crowd is small, the atmosphere is intimate and informal, and all the emphasis is on attendees and presenters sharing the conversations.

    At Mini TOC Austin, the presentations are just the jumping off point for discussions that involve everyone in attendance. We mix up the format so there will be some "thinky" idea-oriented sessions where presenters will lead discussions post-preso -- and some "do-y" technical Q+As, where attendees can ask the experts about things like digital conversion, layout and UX. It's FOO Camp meets BookCamp, meets unconference, meets TOC, meets (sorta kinda) MakerFaire.

     


    Type Party, Unofficial
    Info Y


10:00am

SXSW Film Hideout Lounge

10:00am

Girl Geek Brunch
    Friday March 9, 2012 10:00am - 12:00pm @ TRIO Restaurant (98 San Jacinto Blvd., Austin, TX 78701)

    Last year we took the Michigan Girl Geek dinners on the road to SXSW with smashing success and we're doing it again this year! Join us for a Girl Geek Brunch - SXSW Style!

    Tired of being one of the only females at a tech event? You're not the only one! There's more of us! It's time all of us Girl Geeks got together, had dinner (or in this case brunch) and learned from each other. Since the evenings at SXSW can get quite busy, we decided to change it up a bit and have brunch before things get crazy.

    We're meeting up this year on Friday, March 9th from 10am -12pm at the TRIO restaurant in the Four Seasons Hotel. 

    TRIO has generously offered to host our group and will be offering their prix fix brunch menu with several choices. Attendees will be responsible for their own brunch as this is an un-sponsored event. 

    ***Men are more than welcome to attend. You just need an invite from a female attending the event! Just mention the female who invited you in the event comments.

    You can learn more about Girl Geek dinners here: http://girlgeekdinners.com/

    PLEASE RSVP NO LATER THAN MONDAY MARCH 5th. 


    Type Party, Unofficial
    Info Y


10:00am

10:00am

South By GoLab
    Friday March 9, 2012 10:00am - 5:00pm @ GoLab Austin (621 E. 6th St. Ste 200, Austin, TX 78701)

    Come check out downtown Austin's premier coworking space for creative professionals and entrepreneurs! From March 9 to March 14th, GoLab Austin will be hosting a series of small talks and events for startups and creative professionals.  Seating is limited so it will be first come first serve - registration is NOT confirmation of a seat.  Its free and you don't need a badge to participate.

    You can also stop by and get a little work done at GoLab Austin (really? It's SXSW!), we'll have free coworking all week!

    GoLab Austin


    Type Party, Unofficial


11:00am

BBQ Crash Course

11:00am

Tech Career Expo

12:00pm

Afternoon Event - SXSW Filmmakers Lounge Presented by the North Carolina Film Office

12:00pm

12:00pm

Rx:SM Film Expo

12:15pm

Trover Photowalk
    Friday March 9, 2012 12:15pm - 5:15pm @ Liberty Tavern (500 E 4th St., Austin, TX 78701)

    Take A Shot & A Walk With Trover

    Bottoms up! Join Trover for a 45-minute, tequila-fueled walking tour of East Austin's secret gardens, food trailers and street art. Tours leave every hour starting at 12:15 pm through 5:15 pm each day, Friday March 9 through Monday March 12. Meet outside the Liberty Tavern at the big orange balloon, south side of the Hilton, across from the Convention Center. 

     


    Type Party, Unofficial
    Free Stuff Alcohol


12:30pm

Taco Table
    Friday March 9, 2012 12:30pm - 1:30pm @ Palm Park (200 N. IH 35, Austin, TX 78701)
    Hungry for some of Austin’s best Tex-Mex food during your stay at SXSW? Then don’t miss SXSW’s first-ever Taco Table on Friday, March 9 at 12:30 pm at Palm Park (711 East 3rd Street; just one block from the Austin Convention Center). Your $25 ticket to this top-notch networking event will be good for admission and savory, satisfying and spicy lunchables from several of Austin's best-loved taco outlets. This event is a great chance to conveniently sample some killer Tex-Mex in the company of like-minded souls. Participating restaurants include Taco Deli, Habanero Mexican Café, and Matt's Famous El Rancho. In addition to tacos, there will be plenty of queso and a variety of tangy salsas. Attendees also receive two complimentary adult beverages and incredible pre-event networking. Tickets to the Taco Lunch on Friday, March 9 are available to all SXSW Interactive, SXSW Film, SXSW Gold and SXSW Platinum badgeholders. Tickets available on-site at Palm Park.
    Type Party, Film
    Website http://schedule.sxsw.com/2012/events/event_OE01809


12:30pm

Taco Table
    Friday March 9, 2012 12:30pm - 1:30pm @ Palm Park (200 N. IH 35, Austin, TX 78701)
    Hungry for some of Austin’s best Tex-Mex food during your stay at SXSW? Then don’t miss SXSW’s first-ever Taco Table on Friday, March 9 at 12:30 pm at Palm Park (711 East 3rd Street; just one block from the Austin Convention Center). Your $25 ticket to this top-notch networking event will be good for admission and savory, satisfying and spicy lunchables from several of Austin's best-loved taco outlets. This event is a great chance to conveniently sample some killer Tex-Mex in the company of like-minded souls. Participating restaurants include Taco Deli, Habanero Mexican Café, and Matt's Famous El Rancho. In addition to tacos, there will be plenty of queso and a variety of tangy salsas. Attendees also receive two complimentary adult beverages and incredible pre-event networking. Tickets to the Taco Lunch on Friday, March 9 are available to all SXSW Interactive, SXSW Film, SXSW Gold and SXSW Platinum badgeholders. Tickets available on-site at Palm Park.
    Type Party, Interactive
    Website http://schedule.sxsw.com/2012/events/event_OE01808


1:00pm

All Day Event - Alcatel-Lucent’s Trend Lounge

1:00pm

All Day Event - GE Garage

1:00pm

Half Day Event-Gemalto Mobile IDEA/NEXT Lounge

1:00pm

Half Day Event-IBM Future of Social Lounge

1:00pm

Half Day Event-Samsung Blogger Lounge hosted by Techset

1:00pm

Half Day Event-The Americans Elect Lounge

1:00pm

Half Day Event-The Beacon Lounge

1:00pm

Half Day Event-The Circus Mashimus

1:00pm

Half Day Event-The Lift presents: Latin America Innovation

1:00pm

1:00pm

Alcatel-Lucent Trend Lounge

1:30pm

Office Hours (Foursquare)

2:00pm

Newsjacking: How to Inject Your Ideas
    The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. Marketing and PR expert and bestselling author David Meerman Scott prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news

    Speakers
    Mktg Strategist | Freshspot Marketing | David Meerman Scott'…


    Type Interactive, Book Reading
    Hashtag #sxsw #newsjack
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992310


2:00pm

Afternoon Event - Registrants Lounge presented by MOFILM

2:00pm

Beginners Guide to SXSW Film

2:00pm

Man Vs. Algorithm: Online Video Curation Face-Off
    Human or Machine? Who really knows what videos you're going to like best? Online video curation is in a heated battle between algorithmic curation and human, editorial selection. Let's settle this debate once and for all.The war of humans versus machines has hit the battlefield of online video curation. Recommendation engines and discovery algorithms are rapidly taking over on some of the world's biggest video sites including YouTube. But a tight band of master human curators are fighting back, like Philip DeFranco and Neetzam Zimmerman (The Daily Wh.at). This session will take test subjects from the audience in a blind face-off to see whether the humans can beat the picks of YouTube's "AL" algorithm. Session is hosted by Marc Hustvedt (Chill, Tubefilter)

    Speakers
    Chill | Marc is currently Head of Strategic Partnerships at …

    Editor | The Daily Wh.at


    Type Film, Panel
    Hashtag #sxsw #VideoPicks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_FP990224


2:00pm

@TVEngagement: Does Social Media Drive TV Ratings?
    Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean for the networks promoting shows? Nearly every major network and cable outlet includes at least one social media component to compliment its linear programming, driving engagement with its viewers. But, why? This panel will explore (and hopefully answer) what is the measurement of success in multi-screen viewing. Does social media directly drive ratings? Does social/digital buzz translate to more eyeballs on the screen, or just more critics? We will delve into how social media is driving tune-in and increasing buzz surrounding linear programming. We will look at spikes in viewership associated with spikes in social media and strong SM campaigns through various case studies and examples.

    Speakers
    SVP MTV Digital Media | MTV Networks | Colin Helms is Senior…

    EVP Mktg | Shazam Entertainment | David Jones joined Shazam …

    Sr VP Mktg | Bravo Networks | Ellen Stone Senior Vice Presid…

    Sr VP Mktg, Creative Svcs & Brand Strategy | Food Network | …

    VP | Text100 | Tara O‘Donnell has 18 years of consumer and…


    Type Interactive, Panel
    Hashtag #sxsw #tvengage
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10516


2:00pm

Afternoon Event - Registrants Lounge presented by MOFILM

2:00pm

Branding Without Bullshit: Building Social Media-Proof Brands

2:00pm

Brands As Patterns

2:00pm

Building a Jewish Presence Through Social Media

2:00pm

Change Happens: Improv for an Unpredictable World

2:00pm

CNN's Black in America / Silicon Valley: Aftermath

2:00pm

Designing for Context

2:00pm

Digital vs. Print: Storyboard to Digital Delivery
    Friday March 9, 2012 2:00pm - 3:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)

    This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, digital marketers, programmers and digital publishing pioneers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies and how publishers are collecting and using metadata to enhance the reader experience.

    Speakers
    VP, Hearst App Lab | Hearst Magazines | Chris Wilkes is the …

    CTO | Conde Nast | Joe Simon is Executive Vice President - C…

    CTO | Next Issue Media | KEITH BARRACLOUGH CTO, EVP Products…

    EVP & Chief Digital Officer | Meredith National Media Group …

    VP, Digital Business Dev | Time Inc | Perry Solomon is the V…


    Type Interactive, Panel
    Hashtag #sxsw #NextIssue
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13155


2:00pm

Formula 1: Driving Global Technology & Innovation

2:00pm

Get Smart! Hack Your Brain for Peak Performance

2:00pm

How 21st Century Tools Are Disrupting Global Power

2:00pm

Keeping Loyal Consumers Engaged by Shaking Sh*t Up

2:00pm

Making a Grand Entrance: How to Launch a Product

2:00pm

Man vs. Algorithm: Online Video Curation Face-off

2:00pm

OMG Your RFP Is Killing Me

2:00pm

Perfect Timing: Evolving GLBT Suicide Prevention
    Luck favors the prepared. Build it and they will come. Pithy statements like these are recited on the belief that it takes movement to start action. Shortly before the “It Gets Better” campaign took off on Facebook and YouTube in response to the increase in teen suicide and bullying of GLBT youth, The Trevor Project – one of the main beneficiaries of “It Gets Better” – worked with Sensis on a complete redesign of their Website. Sensis approached Trevor as a pro-bono client and worked with them on increasing their focus from one of traditional development to digital outreach. Sensis and Trevor engaged hundreds of GLBT youth in an online research panel which helped the organization recognize the increasing popularity of digital and social media. The new look and feel of the Website and increased focus on social media in turn created a push for an institutional rebranding that breathed new life into this critical organization. With almost miraculous timing, the site launch and new digital focus coincided with the launch of the “It Gets Better” campaign. Hundreds of individual testimonials have been seen and shared by hundreds of thousands online. Google, NBC Universal and President Obama have all contributed videos with messages of hope and encouragement. In turn, this movement has helped galvanize the Trevor Project’s suicide prevention efforts and transform them as an organization. This panel will discuss how timing, perseverance and forward thinking with digital media helped give prominence to a pervasive problem in the gay, lesbian and transgender community.

    Speakers
    Dir Strategic Planning | Sensis Agency

    Digital Mktg Mgr | The Trevor Project


    Type Interactive, Solo
    Hashtag #sxsw #Timing
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100434


2:00pm

Popping Your Bubble: Stories of the Digital Divide

2:00pm

Raise Your Profile Using SXSW

2:00pm

Rethinking Civilization for the Social Age
    The continuing global economic and political crisis should be the wakeup call to the world. We need to rethink and rebuild many of the organizations and institutions that have served us well for decades, even centuries, but are no longer able. Many traditional economic and social pillars of the industrial age have come to the end of their life cycle. Yet, enabled by the digital revolution there is dramatic change occurring everywhere, from Cairo streets to Wall Street, from the lecture halls of our universities to the halls of government. How can we rethink our economy and society for the new age? Don Tapscott is one of the world's leading thinkers about new technology, new media and innovation in business and society. He is the author of 14 widely read books, most recently Macrowikinomics, and was named one of the world’s most influential management thinkers by Thinkers50 in 2011.

    Speakers
    CEO | The Tapscott Group | Don Tapscott is CEO of The Tapsco…


    Type Interactive, Solo
    Hashtag #sxsw #rethinkciv
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100184


2:00pm

Sex on the Web – The Sabotage of Relationships?

2:00pm

Social Change, Social Media & Social Filmmaking

2:00pm

Startup Marketing: Big Results with a Small Budget

2:00pm

SXSW Yoga

2:00pm

The Cloud as Skynet: Conquering Digital Overload
    Everybody talks about the “cloud” as if it is a digital savior. A beautiful white fluffy (free) cloud on a blue-sky day. Sounds nice, huh? But what if it’s a storm cloud? Today – there is a mad rush to move pictures, video, and event private data to the cloud. We live in a world today of constant connection. We’re blessed with unlimited access to pervasive communications. We are, in fact, shifting from an era of mere content abundance to an avalanche of undifferentiated data. Our hard drives runneth over. So - you can't blame your self for wanting to move to the cloud. Unlimited space for all your crap - and free. Who wouldn't sign up? Today the noisy web has resulted in the emergence of a handful of private, walled garden webs. A closed web. Will our cloud providers become information overloads? Can we save the web from privatization, and regain control over our data and our identities? Only if we move fast. Before ‘Big Data’ becomes ‘Big Government.’ Find out how digital ‘overload’ can insure power in the human web.

    Speakers
    CEO | Magnify.net/CurationNation.org | Steven Rosenbaum, aut…


    Type Interactive, Solo
    Hashtag #sxsw #GetOverloaded
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992311


2:00pm

The Concrete Jungle: Nature in an Urban Ecosystem
    Friday March 9, 2012 2:00pm - 3:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    For the first time in history, the majority of people worldwide are living in cities. What does this mean for ecosystems across the planet and how does this change the way we experience the natural world? According to E.O. Wilson's biophilia hypothesis, humans have an instinctive bond with other living things, but as rapid urbanization continues, the nature near us disappears. How can we develop new ways to reconnect with nature and what roles do technology and digital media play in this effort? With backgrounds in the hard sciences, technology development and environmental activism, the panelists will share their experiences tackling these issues on the front lines of New York City. From the building of a popular city-wide festival for celebrating biodiversity to the launching of an award-winning mobile platform for citizen science, this panel will be of interest to urbanophiles, technologists, strategists, policy makers, and anyone else concerned about nature deficit disorder.

    Speakers
    Founder & Exec Dir | NYC Wildflower Week | Marielle Anzelone…

    Co-founder & Chief Leaf | Networked Organisms | Yasser Ansar…


    Type Interactive, Dual
    Hashtag #sxsw #UrbanEco
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP11236


2:00pm

The Future of Lifestyle Media
    Friday March 9, 2012 2:00pm - 3:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you break in? Once in, how do you stay current? This panel will first define the nebulous term “lifestyle media,” from national design magazines with full staffs to small, personal blogs headed by creative individuals. Who is the target market for lifestyle media? What do they want / need? How can you transition from being a lone, creative blogger to a nationally known resource? Second, we’ll discuss innovation in lifestyle media. Where is the innovation? How does the rise in online lifestyle media change the traditional media landscape? What’s the future of lifestyle media? Finally, we’ll discuss the nuts & bolts of lifestyle media. How do you hone your focus? Is your expertise more style-oriented? Are you a foodie? How can you channel your interests and knowledge in the right direction? Our panelists include the founder of one of the world's most popular design blogs, and editor-in-chief of a national lifestyle print magazine. Get a behind-the-scenes look at the relationship between print and online, and how major players in lifestyle media are working together.

    Speakers
    Dir | Krrb | Andrew Wagner is the current director of Krrb a…

    Editor | Camillestyles.com | Camille Styles is the founder a…

    Founder | DesignSponge.com | Grace Bonney is the founder and…

    Editor, Food & Prop Stylist | Sweet Paul Magazine

    Editor | Austin Eavesdropper | Tolly Moseley is a culture wr…


    Type Interactive, Panel
    Hashtag #sxsw #lifestyle
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100143


2:00pm

Why Invest in Health Tech?

2:00pm

Wireless Wellness: App-tastic or Just Fun & Games?
    Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well, while technology has had a big role in making us more sedentary, it also has the potential to make us better informed, healthier and even more fit. In fact, patients are banking on this potential, which is why the AppStore offers more than 7,000 health apps for iPhone users alone. In this 60-min SXSW talk, Ina Fried of Dow Jones' All Things Digital sits down with Aetna Chairman and CEO Mark Bertolini to discuss how people are navigating this new landscape by using technology, especially mobile tech, to manage their health and make better health decisions. Already there are apps for testing eyesight, tracking exercise and even helping diabetics manage their glucose levels. Vast online communities complement these mobile apps by letting patients share, inform, and support one another. But what's next? Technology also has the potential to reshape the doctor-patient relationship, transforming it from one characterized by irregular visits to treat illness to true doctor-patient partnerships focused on wellness. And what about online health care records we hear so much about? We used to have a better chance of seeing bigfoot, but today companies like Aetna are making mobile health records a reality. Is this is a privacy breach in the making or are their real benefits to having this info on the go? This session is sponsored by Aetna.

    Speakers
    Sr Editor, Mobilized | All Things Digital

    Chairman, CEO and President | Aetna


    Type Interactive, Dual
    Hashtag #sxsw #mhealth
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100160


2:00pm

Half Day Event - Startup America at SXSW

2:00pm

Ping Pong Tourney

2:00pm

Play Werewolf (Game) Like a Mother Killing Pro

2:00pm

Tweak Your Talk (A Cranky Talk Workshop)
    Friday March 9, 2012 2:00pm - 6:00pm @ Holiday Inn Town Lake (Marigold) (20 N. IH-35, Austin, TX 78701)
    Who gives a crap that you spoke at South By Southwest? It only counts if you crush it. We created the Cranky Talk Workshops a couple of years ago in a dedicated effort to eradicate mediocre conference presentations and now we’re bringing our six-pack of kickass to Austin. If you want to test drive your SXSW panel or solo presentation in front of a critical, but highly supportive workshop audience, consider participating in this intense event. (You must sign up in advance at http://www.crankytalk.com). And if you’re speaking at another conference soon after SXSW, we can help with that, too. Just stop by during the workshop with your prepared presentation and get some Cranky one-on-one coaching. (No advance sign-up required.) What’s the deal is with all this Crankiness? Cranky means that we don't waste our time or the time of others. It means that we have no patience for bullshit so feedback is direct and blunt. You have been warned.

    Speakers
    UX Strategist | Bottle Rocket Apps | For a long time now, Ad…

    Dir of Mobile Experience Design | Marriott


    Type Interactive, Workshop
    Hashtag #sxsw #CrankyTalk
    Theme Mentors, Meet Ups and Camps
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100125


2:30pm

Meaningful Use and Beyond: Health Software etc.

2:35pm

3:00pm

Eric Ries Book Signing

3:00pm

SXSW ScreenBurn Game Developer Lounge Presented by Intel

3:00pm

SXSW ScreenBurn Workshop with TheArtDepartment.org and ConceptArt.org

3:00pm

All Day Event - ScreenBurn Arcade

3:00pm

LANFest

3:00pm

SXSW ScreenBurn Arcade

3:00pm

3:05pm

3:15pm

Don Tapscott Book Signing

3:15pm

3:30pm

Unstuck: Get (and Keep) Your Creativity Flowing

3:30pm

Don't Forget About Me! Remember Everything at SXSW

3:30pm

Speed Tweaks: How Fast Can Audiences Drive Edits?

3:30pm

ASL: The Evolution and Future of Online Dating
    The 90’s introduced people to the wonders of dial-up internet, screen names, and the pursuit of digital romance. The only problem was, we never really knew who was on the other end of the screen. Today, there’s a higher level of transparency thanks to the explosion of social networks and dating sites. We voluntarily share our real names, photos, and personal information. But has our capacity for honesty changed online dating? Traditionally, dating sites have used algorithms that rely on user profiles and personal preferences to create matches, but what if the information submitted isn’t true? Sites such as Match.com are evolving their methods to provide more accurate results – like pairing algorithms with user behavior. We’ll hear from innovators in the digital dating world and get unique insights from people who’ve searched for love online. We’ll also see how technology is changing the dating game. Come find out the answer to the burning question: Has the internet made dating easier?

    Speakers
    Cultural Strategist | RAPP | Shon Mogharabi is a Dallas nati…


    Type Interactive, Solo
    Hashtag #sxsw #datingtech
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP14011


3:30pm

Can Growing a Moustache Change the World?

3:30pm

Crowdfunding 2.0 Meet Up Presented by SoKap

3:30pm

Design from the Gut: Dangerous or Differentiator?

3:30pm

Effective Social Media Presence in Higher Ed

3:30pm

Enhanced Interrogation: The Modern-Day Interview

3:30pm

Faster Design Decisions with Style Tiles

3:30pm

Fireside Chat with Vic Gundotra on Google+

3:30pm

Gamify and Socialize: Beyond the Buzzwords
    Bing Gordon knows how to spread magic dust: Look anywhere from Amazon to Zynga. A master of disruption, he's blessed with 20/20 vision into all things gaming and social. Go beyond the buzzwords as the former Electronic Arts executive, legendary video game pioneer, investor in online social gaming company Zynga, and partner at Kleiner Perkins Caufield & Byers sits down with Bloomberg BusinessWeek reporter Brad Stone to help us understand how both trends are changing the way people engage, behave and consume. Bing explores why gamification and socialization have moved into the mainstream - and into our bloodstream. He explains how these concepts and strategies are relevant to just about everyone, from entrepreneurs to marketing professionals to musicians and students. Bing also discusses how game and social design principles are used to heighten the "wow" quotient in products, services and change consumer experience.

    Speakers
    Investment Partner | Kleiner Perkins Caufield & Byers | Bing…

    Sr Writer | Bloomberg Businessweek


    Type Interactive, Dual
    Hashtag #sxsw #gamify
    Theme Featured Sessions
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100442


3:30pm

Give Me an Invite! Creating User Demand at Launch
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    Nobody likes waiting in line, whether for a party or an exclusive beta invite, unless they can skip it or be the “cool kid” who doles out invites to friends. RockMelt tested this theory when their browser initially launched under the cloak of private beta and allowed users to help their friends “jump the line”. Others have seen similar success like Google+ and Turntable.fm which left people scrambling for invites from friends. But what’s the secret behind building buzz via exclusive access without alienating potential users?

    Beta and Alpha testing is becoming increasingly popular as people vie for early adopter status. Panelists from initially exclusive products will discuss the psychology behind exclusive access, the benefits of an invite system, and how gated access helps you attract the right users. This conversation is a must for any startup looking to make a splash at launch.

    Speakers
    Exec Producer | DEMO

    CEO | RockMelt | Eric Vishria is co-founder and CEO of RockM…

    CEO | Fab.com

    CEO | Socialcam | Michael Seibel is the CEO of Socialcam. So…


    Type Interactive, Panel
    Hashtag #sxsw #invites
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11518


3:30pm

Hacking SXSW for Smiles and DorkBot Street Cred
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)

    How do we take social media off laptops and phones and create real-world devices that surprise and delight? First, we take the top Arduino hackers around the globe and give them a brief: make SXSW smile. Then we watch them bring their web-connected Dorkbot action to the streets of Austin. The team with the most social interactions on and offline wins. And we get to present the results to you.

    What’s this about? We’re excited about the Internet of Things, but we’re also impatient. We won’t wait for R&D. We’re nerds and we want to make a point. We’ll walk the line between integrated experiences being useful tools to make our lives easier, and the ever-looming digital frontier of “over-helpful” electronics that analyze our every move. As we aim to create ever-smaller devices that connect us to our social grid, is it possible we’ll overstep a line? iPhone apps that analyze sleep patterns are great, but would we be intimidated by a bed which analyzed us while we slept?

    Speakers
    Creative Technology Dir | iris | David Caygill is a creative…

    CTO | cr3ative media


    Type Interactive, Core Conversation
    Hashtag #sxsw #DorkBot
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12418


3:30pm

How to Be Acquired & Stay Happy

3:30pm

How to Lose Co-Founders and Alienate Startups

3:30pm

Hyper Local Public TV Station Models: Content 3.0

3:30pm

Juice Without Wires: The Future of Wireless Power

3:30pm

Mentor Session: Christopher Schmitt

3:30pm

Mentor Session: Chuck Martin

3:30pm

Mentor Session: Courtney Hemphill

3:30pm

Mentor Session: Jordan Kretchmer

3:30pm

Mentor Session: Olivia Khalili

3:30pm

Mentor Session: Rob Wu

3:30pm

My Robotic Kitchen Planned This Dinner Party

3:30pm

Political Humor 2.0: Teh Internetz R Leaking

3:30pm

Potterize It! Sharing the Magic of Fan Culture

    Pottermore. MuggleNet. The Leaky Cauldron. Huge conferences like Infinitus 2010 and LeakyCon 2011. What makes Potter fan communities thrive? Is the success simply due to the size of the fandom, or is there real magic happening? Melissa Anelli (LeakyCon, Leaky Cauldron, LeakyNews), Andrew Sims (Hypable, MuggleNet, Twilight Source), and Heidi Tandy (HPEF/Ascendio, FictionAlley) will share insider knowledge on creating vibrant online and "In Real Life" communities and events. Social Media Librarian Lisa Bunker (Pima County Library) will deconstruct Potterverse methodologies, with an emphasis on ways other organizations can build and Potterize their own "fanbase" to bring the magic home. With moderator Brenda Huettner (P-N Designs), they'll discuss how to spark new fires, continually adapt to new tools and media, capture attention and encourage participation, and remain fresh in a fickle realm.

    Speakers
    Co-Founder | Hypable | Andrew Sims is a 22 year old living i…

    P-N Designs Inc

    Lawyer | FIConsulting LLC | Heidi Tandy (heidi8) is an attor…

    Social Media Librarian | Pima County Public Library | I am v…

    Author, Journalist, Founder, Owner, Head Mischief Maker, Per…


    Type Interactive, Panel
    Hashtag #sxsw #Potterize!
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12405


3:30pm

Queer Viral Practices in New Media Art and Theory
    In this panel, we will focus on queer new media art and philosophy that uses and intervenes into the viral to form a radical politics of revolt and utopia. Viral will be engaged with technically, philosophically, artistically, biologically, and effectively. Our aim is to show that while viral rhetoric and discourses have marginalized and controlled queer populations, the viral remains an allusive, volatile potential that can be experimented with toward creating new queer politics and worlds. Cárdenas and Mehrmand will discuss their current collaboration virus.cirus, an episodic series of performances using wearable electronics and live audio to bridge virtual and physical spaces that explores queer futures of latex sexuality amidst a speculative world of virus hysteria and DIY medicine. Blas will speak on new works from his ongoing Queer Technologies project that attempt to formulate a viral aesthetics based on a replicating difference of never-being-the-sameness against capital’s own modulating structure.

    Speakers
    MFA Candidate | UCSD AS Concerts & Events

    PhD Student, Media Arts & Practice | USC | Micha Cárdenas i…

    Artist/PhD Student | Duke University | Pinar Yoldas is a cro…

    PhD Student | Duke University | Zach Blas is an artist and t…


    Type Interactive, Panel
    Hashtag #sxsw #queerviral
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100223


3:30pm

Serendipity (n.): A Happy Discovery By Accident

3:30pm

Shift & Reset: Solving Complex Problems

3:30pm

Show Me the Money: Where to Get Funding and What Are They Interested In?

3:30pm

Social Media Sharecropping: Black Tech Adoption
    This panel is about the many ways in which modern internet adoption and use mirrors the development of agrarian sharecropping in the South following the Civil War- whereby African Americans provided massive amounts of labor to make other people rich, but could never move beyond basic subsistence living. According to the Pew Internet& American Life Project,as of May 2011, 25% of online African Americans now use Twitter, compared with 9% of such whites. African-American and Latino internet users are each significantly more likely than whites to be Twitter adopters. One out of ten African-American internet users now visit Twitter on a typical day—that is double the rate for Latinos and nearly four times the rate for whites. Pew research has also indicated that Blacks and Latinos are significantly more likely to use mobile devices to text message, use social networking sites, use the internet, watch and record videos, make charitable donation, use email, play games, listen to music, instant message and post multimedia content online. Yet disproportionate consumption of technology among Blacks, does not appear to be translating into wealth building and job creation in a community facing a 16.1 unemployment rate. Techcrunch founder, Michael Arrington caused a minor controversy when CNN’s Soledad O’Brien asked him about Black entrepreneurs in Silicon Valley and Arrington replied “I don’t know a single Black entrepreneur.” In 2012, the definition of Digital Divide appears to have shifted from access to technology to how communities of color leverage that technology.

    Speakers
    Founder | Blogging While Brown LLC | Called “the Dean of B…


    Type Interactive, Solo
    Hashtag #sxsw #Sharecrop
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100251


3:30pm

SoLoMo Redefined: Next Gen Social Local Mobile

3:30pm

Speed Tweaks: How Fast Can Audiences Drive Edits?

3:30pm

Storytelling for Entrepreneurs & Startups
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon B) (500 E 4th St, Austin, TX 78701)
    Storytelling is one of the most powerful forms of communication you have as an entrepreneur to assist you in starting a company, recruiting employees, raising capital, securing clients and getting press. Stories are universal and almost 100% relatable to people from all walks of life enabling the entrepreneur to inspire and catalyze an audience. Stories also help us structure meaning around complex situations and enable entrepreneurs to make the intangible tangible. Drawing from the experience gained from filming over 300 entrepreneurs, this panel is designed to share thoughts and examples on why and how storytelling should be weaved into your startup, launch and growth activities. Key points covered: Speaking from the heart and connecting emotionally with your audience; Crafting a memorable story and creating champions to share your story; making sure your baby is not ugly and stands apart from the crowd; and telling people why we do and what we do. Specific examples and techniques for digital storytelling will be shown and explained

    Speakers
    Chief Storyteller & Founder | LG Pictures | LG. Director. Pr…


    Type Interactive, Solo
    Hashtag #sxsw #startup
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11224


3:30pm

SXSW Newbies Meet Up

3:30pm

Teaching Touch: Tapworthy Touchscreen Design

3:30pm

The Bombastic Brilliance of "Black Twitter"
    "Black Twitter" has captured the imagination of the online world. In 2010, a Pew Research Study highlighted trends demonstrating Twitter usage was disproportionately Black and female. Next, journalists for Slate, The Huffington Post, Time, etc., began to explore and analyze the world of "Black Twitter" and kept getting most of it wrong. The fascination continues; but explorations into "what Black people are doing on Twitter" tend to get it wrong, most of the time. Like the innovation of Hip Hop, Black Twitter shows that despite the seeming universality of technology, people and culture matter. This session will demonstrate the "Black Twitter" phenomenon's intelligence, humor, unique language production, emoticons, hashtags, corrective narratives, cultural critique, organizing and entrepreneurial success, enhanced by fictive kin relationships that stun, amaze and inspire the world. Learn from an American / Africana Studies scholar, artist and activist writing a book on "Black Twitter.”

    Speakers
    Pres | Dr Goddess Arts Education & Management | Affectionate…


    Type Interactive, Solo
    Hashtag #sxsw #BlackTweet
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13848


3:30pm

The Power of Visual Storytelling

3:30pm

The Secret Lives of the Brain

3:30pm

The World Turns to Ustream in Times of Crisis

3:30pm

This New House: Featuring Bob Vila

3:30pm

This Will Blow Your Mind: The Prius-Inspired Bike
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)

    The Prius X Parlee (PXP) bike asks the world to consider: “What if the Prius weren’t a car?” Inspired by the Prius philosophy, the PXP is the latest innovation from Toyota and Saatchi LA, as part of Toyota Prius Projects (www.toyotapriusprojects.com), an initiative developed to create conversations and advocacy within new consumer niches.Toyota has a long history of sharing their innovations to improve our way of life, and the PXP concept bike is no exception. It features eco-friendly materials, comfort, efficiency, and groundbreaking technology – including a helmet that enables a cyclist to switch gears through “thought-sensitive” technology. This first-of-its-kind bicycle helmet was developed in partnership with Deeplocal, and the bicycle design was developed with Parlee. This panel will take you behind the scenes during the brainstorming, development, testing, and execution of the coolest bike ever made.

    Speakers
    Founder | Parlee Cycles

    Natil Advertising & Strategic Planning Mgr | Toyota Motor Sa…

    Exec Creative Dir | Saatchi & Saatchi LA | Every day, Chris …

    Technical Dir | Stoic Studio | ohn Watson has been programmi…

    Sr Creative Engineer | Deeplocal | Patrick Miller is a Senio…


    Type Interactive, Panel
    Hashtag #sxsw #PriusBike
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12911


3:30pm

Waste 2.0: 3 Ways Tech Is Making Waste a Resource
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    Organizations are spending time and money to become more sustainable but they are not leveraging new software and web technologies to maximize their positive environmental impact. This panel will discuss three ways technology is making waste a resource. Topics discussed will include the use of new technologies to manage waste and resources like other parts of the organization are managed. Enabling technologies for more transparency and reporting to help to solve environmental problems and create a more efficient eco-system. We will also discuss how knowledge sharing and collaboration across the enterprise and even competitors can create new and innovative solutions to environmental problems.

    Speakers
    COO | RecycleMatch | Chad is the Co-Founder of RecycleMatch …


    Type Interactive, Solo
    Hashtag #sxsw #waste
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9777


3:30pm

We Made This, and It's Not an Ad
    What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling things like product design, creating new businesses or building complex real-world experiences requires a creative, technical, managerial and entrepreneurial spirit more associated with Silicon Valley than Madison Avenue. It demands new roles, agile approaches, external partnerships, technologies, investments and compensation models that can drive even the most hardened finance director crazy. And in some cases, it may even require a complete reboot from the ground up. The ability to make something that isn’t an “ad” is no longer optional in modern advertising. But it's certainly not easy, either. So what can we learn from the makers, technologists and agencies already playing in this space? Turns out, a whole heckuva lot.

    Speakers
    Dir of Creative Tech & Production | Duncan/Channon


    Type Interactive, Solo
    Hashtag #sxsw #wemadethis
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12751


3:30pm

Your Brain on Multitasking

3:30pm

Your Energy Use: Too Busy/Lazy/Apathetic to Care?

3:45pm

4:00pm

4:00pm

The Accidental Creative

4:00pm

Techcraver.com Meetup (Jason Harris)
    Friday March 9, 2012 4:00pm - 5:00pm @ Ginger Man Pub (301 Lavaca St, Austin, TX 78701)

    We had so much fun at SXSWi Mobile Meetup last year that I'm doing it again!

    Are you a mobile nut, mobile blogger,mobile developer, mobile entrepreneur?  Come commensurate with your fellow mobile nuts over a few beers (or ciders or whatever).

    We don't care if you carry an iPhone, Nokia, BlackBerry, Windows Phone or Android - come hang out and lets talk mobile and get to know each other. We'll gather at the Ginger Man Pub - a short 5 minute walk from the Convention Center.  They have like 50+ taps of some amazing beers and a large selection of cider as well

    Brought to you thanks to the help of Nokia and Wireless Industry Partnership.


    Type Party, Unofficial


4:00pm

Startup Spotlight

4:00pm

Conduit Corner Happy Hours

4:00pm

4:00pm

Women In Wireless Lounge

4:00pm

Free Drinks courtesy of HBO

4:05pm

Noah Scalin Book Signing

4:30pm

SXSW ScreenBurn Arcade Extended Happy Hour Presented by FUNimation

4:30pm

Kickoff BBQ (TaskRabbit)

4:35pm

4:45pm

4:45pm

5:00pm

5:00pm

Uncertainty: Fuel for Brilliance

5:00pm

when you find me presented by Canon

5:00pm

Future of Entertainment: Viewer Becomes User
    Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.

    Speakers
    Co-Founder | GroupMe | Jared is a Co-Founder of GroupMe, a c…

    Dir of Partnerships | GetGlue | Kimber Myers is the Director…

    VP of Wireless & MTV Mobile | MTV Networks | Michael is Vice…

    Sr Mktg Mgr | Showtime | Paul Chang is a senior manager at S…

    VP of Mktg & Business Dev | Bluefin Labs Inc | Tom Thai lead…


    Type Film, Panel
    Hashtag #sxsw #v2u
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_FP990222


5:00pm

The Opening Act: Making of the SXSW Film Bumpers

5:00pm

A Crash Course in Becoming SuperBetter
    In 2009, a mild traumatic brain injury changed the way that game designer Jane McGonigal thought about everything -- literally. She spent a year recovering -- struggling to think clearly, be physically active, and find a new sense of purpose. Her journey back to health led her to invent a new form of game design, aimed at having a measurable positive impact on players' real lives, and fused with scientific research at every level. In this talk, you'll see the first results of that process: a game called SuperBetter. You'll hear about the game's first clinical trials, and get a crash course in getting SuperBetter yourself: Find out how to turn weak social ties into allies. Learn how to experience "gain without pain" (or what scientists call "post-ecstatic growth"). Discover the secrets of "Lazy Exercise" and "Ninja Weight Loss". Find out what a two-minute "Future Boost" is, and why it's the most important thing you can do each week for your physical and mental health. From the mind of a game designer comes a radically disruptive model for integrating breakthrough science into our daily lives.

    Speakers
    CCO | SuperBetter


    Type Interactive, Solo
    Hashtag #sxsw #avantgame
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100349


5:00pm

Applying Behavior Design
    More and more products and services are designed around motivating users and incentivizing change. Products and services in finance, health and the environment, among other areas, are increasingly designed around influencing behavior. There are useful academic models and patterns for applying persuasion techniques. Now it's time to understand how this is applied practically to our products and services. While understanding how powerful behavior design can influence people to be better, we will also discuss and illustrate how we design these products and services so that they serve the interest of customers, as well as meet business needs. As designers, the choices we make invariably influence users, and now we are harnessing what we know about designing around behavior to produce products and services that have a positive social impact on people's lives. It's time to move beyond just the concepts and theories and understand how to apply persuasive design responsibly.

    Speakers
    Lead Experience Designer | Adaptive Path | Chris is a lead e…


    Type Interactive, Solo
    Hashtag #sxsw #behavior
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13438


5:00pm

Bootstrapping Meet Up

5:00pm

Build. Community Is Easy, Saving the World Is Hard

5:00pm

City of Austin Meet Up

5:00pm

Designing Living Things

5:00pm

Funder vs. Funded: Fireside Chats with…

5:00pm

Future of Entertainment: Viewer Becomes User
    Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.

    Speakers
    Co-Founder | GroupMe | Jared is a Co-Founder of GroupMe, a c…

    Dir of Partnerships | GetGlue | Kimber Myers is the Director…

    VP of Wireless & MTV Mobile | MTV Networks | Michael is Vice…

    Sr Mktg Mgr | Showtime | Paul Chang is a senior manager at S…

    VP of Mktg & Business Dev | Bluefin Labs Inc | Tom Thai lead…


    Type Interactive, Panel
    Hashtag #sxsw #v2u
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11413


5:00pm

Get Lit: Why Story Matters

5:00pm

Hammurabi, Horseshoes and Hookers in Social Media

5:00pm

How Start-Ups Do Deals with Industry Titans

5:00pm

Iranian Outlaws: Satire vs. Censorship

    Saman Arbabi will use his signature wit to relate how the satirical TV program challenges the oppressive Iranian regime all the while influencing the direction of the country’s political landscape. The program, “Parazit,” has become a runaway hit in Iran despite the gov’s strict censorship practices. The program uses alternate channels of distribution to reach their audience which has driven the program further underground and contributed to its outlaw status and popularity. The show has so completely seeped into the Iranian psyche that the president and his supporters have launched a counter-Parazit program. Saman will give insight into their innovative methods of growing an audience that was previously all but unreachable. At SXSW, he will unveil his latest: "Weapons of Mouse Destruction," the largest global art project against government Internet censorship. Raina Kumra BBG Director of Innovation will open the session with an overview of closed media environments around the world.

    Speakers
    MultiMedia Specialist | Voice of America

    Dir, Innovation | US Broadcasting Board of Governors | Raina…

    Co-Creator & Exec Producer, Parazit & Founder, Weapons of Mo…


    Type Interactive, Dual
    Hashtag #sxsw #Outlaws
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10465


5:00pm

It's Alive: Interactive Machines That Captivate

5:00pm

Launching Companies in Regulated Industries

5:00pm

Leaving Flatland: Getting Started with WebGL

5:00pm

Mentor Session: Aaron Fulkerson

5:00pm

Mentor Session: John Bracken

5:00pm

Mentor Session: Matthew Scharpnick

5:00pm

Mentor Session: Sara Santiago

5:00pm

Mentor Session: Sarah Szalavitz

5:00pm

Mining Diversity: Developing a Community of Color

5:00pm

MIT Media Lab: Making Connections
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The MIT Media Lab is a place for making connections: connecting peopleand technology, connecting researchers across diverse disciplines, andconnecting the physical and local to the digital and remote. Mostimportantly, though, the Lab is about connecting people to oneanother. Our kickoff panel is centered on what is fresh and exciting at the MediaLab and how the Lab and its projects connect to the world. We’ll tell you what cool stuff is happening under our new director Joi Ito, demo some exciting projects on the boundary between business, open source,and academia, show how we navigate the benefits and challenges along this boundary, introduce you to all the other activities and events we’ll be hosting at SXSW, including our ongoing hacking and demo area,and get you started on the Making Connections Installation, our platform for hooking conference attendees and distant onlookers into our digital-physical games, art, and silliness.

    Speakers
    Researcher | MIT Media Lab | Andy Bardagjy is a second year …

    Research Scientist/CEO | MIT Media Lab/Luminoso

    Dir | MIT Media Lab | Joichi Ito is the Director of the MIT …

    Graduate Student & RA | MIT Media Lab | In one short sentenc…

    PhD Candidate | MIT Media Lab | Yves-Alexandre de Montjoye i…


    Type Interactive, Panel
    Hashtag #sxsw #medialab
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100066


5:00pm

Pocket Intelligence

5:00pm

Public Radio Is Media’s Future. You Heard It Right

5:00pm

Seafood Watch vs. Yelp: Future of Social Food
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    World food systems hang in a balance--the latest tech only hints at what’s coming. Consider the future of social tools with us, using a seafood lens. DNA testing, barcode scanning, big data and ubiquitous computing mean we can hack the food system like never before. Corporations have yet to provide consumers with tools to understand the impacts of our food choices. This is a change that we will have to lead. Let’s build it today. The open food system will be social. Disruption from a social food system may be as powerful as social media has been in the media world. We can demassify food like social tools have demassified media. Just as we have increasingly turned to the web to learn about—and influence—world and local events, so too we will turn to an open and social food system, managed online, to learn about and acquire food.

    Speakers
    Researcher | Institute for the Future | Upon graduating from…

    Dir | Upwell | Rachel Weidinger loves saving the world, bind…


    Type Interactive, Core Conversation
    Hashtag #sxsw #socialfood
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13661


5:00pm

Show & Smell: Marketing Experiences Beyond Visual

5:00pm

Size Matters: Why Little Houses Are So Awesome

5:00pm

Small Business Career Thinking in a Large Company

5:00pm

Smokey Bear Tweetup

5:00pm

Software Alchemy and the Arc of Technology

5:00pm

Sparking Real World Action with Social Media

5:00pm

The Fashion Fog: Redefining Content & Commerce

5:00pm

The Future of Access to Digital Broadcast Video

5:00pm

The Future of Work: Serial Monogamy

5:00pm

The Lean Startup: The Science of Entrepreneurship

    The Lean Startup debuted at #2 on the New York Times bestseller list. This talk draws on stories and insights from the book, explaining the new science of entrepreneurship. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.



    Speakers
    Entrepreneur & Author | The Lean Startup


    Type Interactive, Solo
    Hashtag #sxsw #LeanStart
    Theme Featured Sessions
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP100170


5:00pm

Understanding Start-Up Equity and Compensation
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon B) (500 E 4th St, Austin, TX 78701)
    Equity is the main driver of employee compensation at start-ups, yet a lot of the terminology and machinations around how to manage stock is shrouded in mystery. This session will explore how employees can maximize the returns from their hard work and how founders can structure equity packages to be the most lucrative tools possible for recruiting top talent while being fair to their employees. From day one, understand how to compare the financials behind job offers. Learn standard terms from vesting, cliffs, accelerations and triggers to the differences between incentive stock options (ISOs), non-qualified stock options (NSOs) and restricted stock units (RSUs). Know your options for maximizing the value of your equity including what it means to do an 83(b) election. Arm yourself with knowledge to hire qualified tax advisors and know what pitfalls to look for when talking to wealth management advisors. Find out what resources are available for free online and how to best protect yourself.

    Speakers
    Partner | 137 Ventures | Justin is the founder and managing …


    Type Interactive, Solo
    Hashtag #sxsw #equity
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10053


5:00pm

What’s ‘The Next Big Thing’ in Social Networking?
    Location-based technology has played a significant role in the recent expansion and growth of social media. That role is set to further explode in the coming years. As the leading all-male mobile location-based social network in the world, Grindr has created a global brand that in the past two years has amassed a user base of over 3 million users in 192 countries. The Grindr team hopes to evolve this mobile GPS experience with Blendr – a new location-based mobile app for everyone in the world that lets you discover, meet, and interact with the people around you. This presentation will focus on the future of location-based social networking and how we can make it easier to meet new people around us. Discussion will include issues ranging from the idea behind a start-up to the implementation and development of that idea into a product, to growing a user base and using social media options to create brand awareness and loyalty.

    Speakers
    Founder & CEO | Grindr LLC | Joel Simkhai is the Founder and…


    Type Interactive, Solo
    Hashtag #sxsw #blendr
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9528


5:00pm

Where Do Science Fiction and Science Fact Meet?
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    What kind of future do you want to live in? What excites or concerns you about the future? Intel Futurist Brian David Johnson poses these questions as part of The Tomorrow Project, an initiative to investigate not only the future of computing but also the broader implications on our lives and the planet. Science and technology have progressed to the point where what we build is only constrained by the limits of our own imaginations. The future is not a fixed point in front of us that we are all hurtling helplessly towards. The future is built everyday by the actions of people. The Tomorrow Project engages in ongoing discussions with superstars, science fiction authors and scientists to get their visions for the world that's coming and the world they'd like to build.

    Speakers
    Director of Future Casting, Intel Corporation   | The fut…


    Type Interactive, Solo
    Hashtag #sxsw #SciFiFact
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10471


5:00pm

Why Happiness Is the New Currency
    Moments of joy... moments of happiness... moments of gratitude. These are all moments that describe our lives. It is very easy to mistake these as only moments that happen in real life. One fundamental key part of how the web has evolved has involved emotion. Emotion has become more explicit in our actions online. Companies are faster becoming aware that, as obvious as it may seem, humans are at the receiving end of the UI and design theme that you have just created. We no longer simply engage in actions; we "like". We contribute content and are immediately validated through social interactions. What is obvious is that there's another person we're interacting with. What's even more obvious is what we're supposed to feel. In this digital era, there's a field of science that has been largely underutilized until now: affective science. In our work at Kiip, we have realized just how core the "happiness moment" is to our business model. Just how raw emotion can be directly tied to an achievement in a game - we have designed not only a UI but a "emotive" experience around harnessing the elements of the happiness that surrounds a simple interaction. Do you want to share? Do you want to gift? Do you want to save it? Is it fleeting? How can you control it? How do you have more of it later? In this session we'll hear, for the first time, from companies in the mobile and web space that have harnessed not only emotional power - but pressure - to drive their business models all using the currency of happiness. Not only have some of them accidentally created models that capture this emotion beautifully, but some of them have now learned how to sustain it. Happiness is the missing resource in your company. Learn how to capture it.

    Speakers
    CEO | Formspring | Ade Olonoh is the CEO and Founder of Form…

    CEO & Co-Founder | KIIP | Brian Wong is the co-founder and C…

    CEO/Co-Founder | Path


    Type Interactive, Panel
    Hashtag #sxsw #happy
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100013


5:00pm

Pre-Happy Hour & Happy Hour (WOMMA + Spredfast)

    WOMMA is teaming up with Spredfast to bring WOMMA members together at SXSW for a Happy Hour.

    It's Wine Wednesday, Southern Style, except we swapped the wine for beer and Wednesday for Friday. But, the objective is still the same...to drink, network, and talk WOMM! So join fellow WOMMA members before all the craziness of SXSW kicks off and get the scoop on what SXSWi has to offer...from the Word of Mouth ambassadors who'll be there with you.

    Space is limited to 50 WOMMA members, so RSVP ASAP!

    As an added bonus, attendance gives you Spredfast VIP badge and status with:

    • Complimentary attendance at Spredfast's SXSW Happy Hour, beginning at 6 pm at Speakasy on the Avenue, located directly below Spredfast HQ
    • Entrance into Social Spot, Spredfast's VIP blogger lounge where customers and industry infuencers are invited to use the space to network, kick-back, grab a drink and/or catch up on work through their free wi-fi.

    Type Party, Unofficial
    Free Stuff Alcohol
    Info Y


5:00pm

Best of Vimeo Shorts: Vimeo Loves
    Friday March 9, 2012 5:00pm - 6:30pm @ Vimeo Theater (501 East 4th St)
    It’s hard to construct a program from the world’s most impressive collection of short-form media. With millions of incredible videos to choose from, it’s not a question of finding good stuff, it’s how does one ignore so much brilliance? The curators at Vimeo have taken on the task, though, and their existential pain is your gain. Vimeo Loves showcases the diversity and stunning quality of the Vimeo community’s work. From timelapse experiments that depict the Earth in new ways, to tours of new worlds never before visited, get ready for some of the most captivating videos on Vimeo.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12989


5:00pm

Small Business Showcase

5:00pm

TechMix Happy Hour
    Friday March 9, 2012 5:00pm - 7:00pm @ Annie's (319 Congress Ave, Austin, TX 78701)

    Oh how we love SXSWi. We know how to get the party started. Join Pervasive, Convio, Marketo, Oracle | RightNow and Zuora for a networking happy hour at Annie’s. Attendees will have a chance to meet and speak with the hosting teams, customers and SXSW attendees on a variety of topics. 

    **No SXSW badge needed to attend.

     


    Type Party, Unofficial


5:00pm

BestBuzz Party

5:00pm

Afternoon Event - Canon Lounge at the Canon Imagination Screening Room

5:00pm

Cooking Channel Beer Garden
    Friday March 9, 2012 5:00pm - 12:00am @ Easy Tiger (709 E 6th St)

    We're coming to Austin and taking over Easy Tiger Bake Shop & Beer Garden for three nights! Join us for great food, great beer and live music…with a special appearance by Nadia G of Nadia G's Bitchin Kitchen on Friday & Saturday!

    First come, first serve. Must be 21 and over. RSVP is for all 3 nights. 

     


    Type Party, Unofficial
    Free Stuff Alcohol, food
    Info Y


5:00pm

The Sony Club @ Red 7

5:15pm

Melissa Anelli Book Signing

5:30pm

5:30pm

5:30pm

Canada Lounge (North of 41)
    Friday March 9, 2012 5:30pm - 6:30pm @ Old School Bar & Grill (401 E 6th St)

    The North of 41 lounge is back for our annual event at SxSW Interactive.  This year is going to be better than ever!  We have a ton of activities that are planned for you starting at 5:30pm on Friday March 9th.  We are located at 401 E. Sixth St. @ the Old School grill.  Canada Lounge is a 30 second walk from the Convention Center. 

    We will be doing various product giveaways all weekend.  We will be hosting a number of parties including a "Welcome to Austin Party" on March 9th.  There will also be a couple of panel discussions taking place starting at 4:00pm on Sat March 10th.  For more information and to sign up for each individual event, go to our website. www.northof41.org .

    We also want to thank Digby/Metabridge for hosting our VIP Lounge at the venue.  While you are there check out the cutting edge mobile e-commerce technology to come out of Digby! http://www.digby.com/

    Make sure to stop in at the Canada Lounge to charge up your laptop and grab a drink with friends.  We have plenty of space for meetings and while you are in the venue, check out the companies who are displaying at the lounge.

    The Showcase Companies are:
    Clearfit
    Empire Avenue
    Syzzle
    Wattpad
    Yapagame

    Make sure to follow us on Twitter for the latest updates. @northof41. We look forward to seeing you in Austin at North of 41.

    To contact us, email:  info@northof41.org

     


    Type Party, Unofficial


5:30pm

Welcome to Austin Reception (North of 41)

5:35pm

6:00pm

Jane McGonigal Book Signing

6:00pm

Afternoon Event - NVIDIA Lounge
    Friday March 9, 2012 6:00pm - 7:00pm @ The Loft on 6th (215 E 6th St, Austin, TX 78701)
    Join us for Happy Hour and talk with thought leaders in Media and Entertainment. Be first to get your hands on just-released Z1 workstation, powered by NVIDIA® Quadro® graphics solutions. Expand your expertise with free daily hands-on editing tutorials with RED, Avid and more. And hear from celebrated film, video and music professionals such as Oscar-winning visual effects wizard Rob Legato (Hugo, Titanic), film director Jacob Rosenberg (Act of Valor, Waiting for Lightning), Ted Schilowitz (RED founding member), and Xlantic’s Chris Brickler (Love in a Circus) as they share their insights and advice.
    Type Film, Lounge
    Website http://schedule.sxsw.com/2012/events/event_OE01406


6:00pm

The Last Fall

6:00pm

The Mix at Six presented by CanWeNetwork

6:00pm

Trover's Live Graffiti Party
    Friday March 9, 2012 6:00pm - 8:00pm @ East Side Drive-In (1001 East 6th Street, Austin, TX 78702)

    Join Trover and local street artists for a Live Art Party!

    Participating artists include; Slokeone, Kristopher Kotcher, Mez One, Micca Toone. Please check our Facebook page for additional artist announcements.

    Each day a different artist will paint a Hidden Gem unique to Austin. You can even tag the walls of our urban art gallery too.

    Have a drink on us while you get your art and food trailer fix on.


    Type Party, Unofficial
    Free Stuff Alcohol


6:00pm

View512

6:00pm

Blacks in Technology Meet Up
    Friday March 9, 2012 6:00pm - 9:00pm @ Carver Museum (1165 Angelina St)
    The annual Blacks in Technology Meet Up offers the perfect networking opportunity to renew connections and sync up itineraries for the weekend. We will have free-flowing libations and serve a Texas inspired hors d’ oeuvres menu. This event will also feature remarks from digital guru Quincy Jones, III and presentation of the first ever BiT Top Ten Awards recognizing the top ten African Americans who made the biggest impact on the technology sector in 2011. And you can’t experience the Live Music Capital Music of the World™ without live music – right? We’ll have a sizzling live soul auditory experience for your pleasure — along with DJ Phife spinning the best in eclectic neo-sounds. This event is FREE — no badge required to attend.
    Type Interactive, Meet Up
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_OE01504


6:00pm

AT&T Mobile App Hackathon

6:00pm

Video Games and Beers: First Day Chill Out Session (Uberlife)
    Friday March 9, 2012 6:00pm - 11:00pm @ Kung Fu Saloon (510 Rio Grande)

    It does exactly what it says in the title! Here's some info from the bar themselves: Kung Fu Saloon has a variety of vintage arcade games and table games you can enjoy while celebrating with friends or just hanging out enjoying the great atmosphere.

    Open to everyone - so come on down and join us for a well deserved SXSW 2012 chill out!

    To guarantee your spot, make sure you also RSVP over on the official uberlife hangout page so you can keep up to date with fellow attendees ahead of the hangout and we'll post any updates there:

     


    Type Party, Unofficial


6:00pm

Bandpage HQ

6:00pm

The ListenerApproved.com Launch Party

6:15pm

Safe Harbor Room

6:15pm

Safe Harbor Room

6:15pm

Fat Kid Rules The World
    Friday March 9, 2012 6:15pm - 7:49pm @ Alamo Lamar A (1120 South Lamar Blvd)
    Troy Billings is seventeen, overweight, and suicidal. Just as he's about to jump in front of a bus, he's saved by Marcus, a charming high school dropout/street musician. The two begin an uneasy friendship when Marcus enlists the musically challenged Troy to become the drummer in a new punk rock band. As Troy’s relationship with Marcus grows, Troy's father becomes increasingly concerned about his son's new friendship. Jake Wysocki (TERRI), Matt O'Leary (NATURAL SELECTION) and Billy Campbell (THE KILLING) star in Matthew Lillard's directorial debut based on the novel by K. L. Going and produced by Whitewater Films.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12415


6:30pm

Thale

6:30pm

Indie Game: The Movie

6:30pm

SXEncore: That Evening Sun

6:30pm

A Celebration of American Startups
    Friday March 9, 2012 6:30pm - 12:00am @ ACL Live at the Moody Theater (310 W Willie Nelson Blvd 78701)
    Showcasing some of the country’s most successful entrepreneurs, as well as an array of corporate and elected leaders and some of the hottest music on the planet, this special event will provide a world-wide platform to celebrate entrepreneurship and startup companies throughout the country. The evening event, co-sponsored by The Startup America Partnership, SXSW and the Technology Partnership of the Austin Chamber will feature technology leaders including Reid Hoffman, Steve Case, Steve Blank, Amos Winbush III, and many others. A special dedication to Steve Jobs will be debuted and music provided by some great Texas artists. The evening will be second to none. Music from Austin’s own Ghostland Observatory -- band will perform at 10:45 pm. For more information about the Celebration of American Startups, please click here (link to https://www.facebook.com/events/256609114414593/ )
    Type Party, Interactive
    Website http://schedule.sxsw.com/2012/events/event_OE01144


7:00pm

Ignite Social Media Party
    Friday March 9, 2012 7:00pm - 12:00am @ Molotov Lounge (719 W 6th St)

    You are invited to the 3rd Annual Ignite Social Media Party!

    Join Jim TobinJason FallsTim HaydenExpion and other gracious hosts to fire up the lights of Austin!

    Each March, swarms of bright minds fly into Austin, landing in one corner of town on a Friday night.  This is the place to see and meet them all at once.

    Tasty BBQ, drinks, a silly photo or two, and a surprise way we'll capture the moments shared at the party! 

    Two floors, one big party - Kick back downstairs or boogie on the rooftop deck of Molotov

    Get your swerve on at the 3rd Annual Ignite Social Media Party and bring your friends (no SXSW badge required).

     

    This event made possible by these gracious partners: 

    Ignite Social Media
    Social Media Explorer
    Expion
    44Doors

     


    Type Party, Unofficial


7:00pm

SXEncore: NY Export: Opus Jazz

7:00pm

SXEncore: Phillip The Fossil
    Friday March 9, 2012 7:00pm - 8:13pm @ SXSatellite: Alamo Slaughter (5701 W Slaughter Ln, Austin, TX 78739)

    *SXSW 2012 SXEncore screenings were determined by popular vote on Tugg.com. An aging party animal chases the now extinct glory days of his youth. Blowing lines, strip clubs, and pawing barely legal girls are all part of his endless summer. He chuckles along as the carefree town jester, but beneath this suffocating guise Phillip feels increasingly isolated. When an old love returns home and the opportunity to run his own landscaping business knocks, he must first ditch the insecure seventeen year-old that’s been his shadow. Dealing with her jealous, steroid-pumping ex and a best friend with an acutely hostile form of PTSD, it isn’t long before Phillip gets tangled in a tornado of violence.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS13038


7:00pm

SXEncore: 45365
    Friday March 9, 2012 7:00pm - 8:34pm @ Violet Crown 1 (434 W 2nd St)

    *SXSW 2012 SXEncore screenings were determined by popular vote on Tugg.com. 45365 explores the congruities of daily life in an American town. From the patrol car to the courtroom, the playground to the nursing home, the parade to the prayer service, it explores relationships and interactions - with people and their environment. The stories of a father and son, a young relationship, cops and criminals, officials and their electorate coalesce into a mosaic of faces, places, and events. 45365 is a portrait of a city and its people.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12643


7:00pm

The Cabin in the Woods
    Friday March 9, 2012 7:00pm - 8:35pm @ Paramount Theatre (713 Congress Ave)

    Five friends go to a remote cabin in the woods. Bad things happen. If you think you know this story, think again. From fan favorites Joss Whedon and Drew Goddard comes THE CABIN IN THE WOODS, a mind blowing horror film that turns the genre inside out. Produced by Whedon and directed by Goddard from a script by both, the film stars Kristen Connolly, Chris Hemsworth, Anna Hutchison, Fran Kranz, Jesse Williams, Richard Jenkins and Bradley Whitford. Lionsgate presents a Mutant Enemy production.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12405


7:00pm

Feast of Fun Queer Meetup

7:00pm

State of NOW (#140conf) Cocktail Party
    Friday March 9, 2012 7:00pm - 9:00pm @ Lanai (422 Congress Ave Austin, TX)

    Catch up with the #140conf Community while you are at SXSW. Jeff Pulver is holding a Texas style cocktail party at Lanai. The lights will be up, the music low, the energy will be high, and you can enjoy interacting in a space just right for making connections and creating lasting relationships. You decide which state is bigger, the State of NOW or the State of Texas.


    Type Party, Unofficial


7:00pm

Back To The Future (Airbnb + Vayable + Getaround)
    Friday March 9, 2012 7:00pm - 10:00pm @ TBA

    What better way to kick off SXSW than going Back to the Future? Airbnb, Vayable, and Getaround invite you to jump into your time machine, Tesla, sailboat, or other transportation mode of choice to share an evening with us. 
    We're celebrating the future of travel, with an ode to old-school travel, and the inspiring people and places that are alongside us as we lead the way. You'll get to meet all the great Austinites who provide places to stay and things to do in Austin during SXSW, as well as the founders and core communities of Airbnb, Vayable, and Getaround! 
    We have a few surprises up our sleeves, too. So come early, enjoy a few drinks on us, snack on some appetizers, and meet some amazing people. The first 50 people to show up will get a SXSW survival pack full of things that will help sustain you through the next week (or two) of parties. 

    Featuring:
    DJ Kidhack

    Generously powered by our friends at:
    Taskrabbit
    Sponsorfied
    Moonshine Whiskey
    Prezel Crisps          

    For invites, please message us with some information about yourself at party@vayable.com. Please note that because there is limited capacity, not everyone will receive an invite. Thanks! 


    Type Party, Unofficial


7:00pm

Hello Somebody Party
    Friday March 9, 2012 7:00pm - 11:00pm @ CTC Gardens | Cazamance Cafe (1102 E Cesar Chavez, Austin, TX 78703)

    Hello Somebody along with Kammok brings the musical act Seryn, named by Paste Magazine “The best live act of SXSW 2011”, to headline an evening that will be honoring Malaria No More’s battle to end malaria deaths in Africa by 2015.

    This show is all ages and free. Doors Open at 7pm: Show begins at 8pm

    Opening for Seryn will be Austin’s own Lamar Stockton and the Mourning Doves, a country/folk band that is made up of some of Austin’s brightest emerging musicians including violinist Brian Batch from Alpha Rev. Ryan Edgar, an emerging talent from Dallas, TX will be opening the evening. Ryan appears on the Hello Somebody compilation album that features The Rocket Summer, The Almost, and other national artists.

    We will have free raffle giveaways during the night, including Hello Somebody and Kammok products and will be donating a % of profits to Malaria No More for any product sales throughout the night.

    This evening is brought to you by Hello Somebody and is a Kuai Studios production. Hops and Grain brewery will have local craft beer on tap along with 360 Vodka for those over 21. Cazamance Cafe will have their incredible West African Cuisine available for purchase.

    The space will be open during the day with internet hotspots for those that need a SXSW break to work/check emails. We will close the doors around 5pm for sound check and re-open doors at 7pm for the show. Tell your friends. Be early. Don't be stuck waiting in line! 


    Type Party, Unofficial


7:00pm

Epic Interactive (AirCover + Tabbedout + Do512)

7:00pm

App Dev Hackathon
    Friday March 9, 2012 7:00pm - 9:00am @ 208 Nueces (208 Nueces St., Austin, TX 78701)

    App Dev Hack @ SXSW is for developers working on mobile and HTML5 apps. Developers will learn new skills, build mobile apps, compete for prizes, meet people and find teammates for new or current projects. Not your traditional hack, AppDev Hackathon features hands on training classes on the latest technologies and trends that can help developers build better apps.

    The AppDev Hackathon is free to SXSW badge holders. There is a $10 at the door charge for non-badge holders.

    Schedule

    7:00p Check-in
    —————————
    8:00p Introduction, Rules, Prizes
    —————————
    9:00p Hack begins
    —————————
    10:00p Bootcamp begins
    —————————
    12:00a Midnight Lunch!
    —————————
    1:00a Hack Continues
    —————————
    6:30a Presentations begin
    —————————
    8:30a Winners Announced
    —————————
    9:00a Hack Ends

     


    Type Party, Unofficial


7:00pm

App Hackathon Presented by Zypr

7:15pm

SXEncore: The Way We Get By
    Friday March 9, 2012 7:15pm - 8:39pm @ Violet Crown 2 (434 W 2nd St)

    *SXSW 2012 SXEncore screenings were determined by popular vote on Tugg.com. "The Way We Get By" is a deeply moving film about life and how to live it. Beginning as a seemingly idiosyncratic story about troop greeters-- a group of senior citizens who gather daily at a small airport to thank American soldiers departing and returning from Iraq and Afghanistan, the film quickly turns into a moving, unsettling and compassionate story about aging, loneliness, war and mortality. More important, regardless of your politics, "The Way We Get By" celebrates three unsung heroes who share their love with strangers who need and deserve it.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12644


7:30pm

Girl Walk // All Day
    Friday March 9, 2012 7:30pm - 8:45pm @ Vimeo Theater (501 East 4th St)

    Girl Walk // All Day is a feature-length dance music video and tale of urban exploration that follow three dancers across New York City. They turn the city's sidewalks, parks, and stadiums into an evolving stage as a story of rebellion, love, and discovery unfolds. Shot entirely in public spaces, and funded entirely by crowd-sourcing, Girl Walk // All Day is a statement about the power of community and public space. Set to the album All Day by mashup musician Girl Talk, it's also an insanely fun love letter to New York.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12398


7:30pm

Chasing Ice
    Friday March 9, 2012 7:30pm - 8:46pm @ Alamo Ritz 1 (320 East 6th St)

    Photographer James Balog was once a skeptic about climate change. But through his Extreme Ice Survey, he discovers undeniable evidence of our changing planet. In "Chasing Ice", Balog deploys revolutionary time-lapse cameras to capture a multi-year record of the world's changing glaciers. Traveling with a team across the brutal Arctic, Balog risks his career and his well-being in pursuit of the biggest story facing humanity. As the debate polarizes America, and the intensity of natural disasters ramps up globally, "Chasing Ice" depicts a heroic photojournalist on a mission to deliver fragile hope to our carbon-powered planet.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12544


7:30pm

Samuel Davidson

7:30pm

Electrick Children
    Friday March 9, 2012 7:30pm - 9:06pm @ Stateside Theatre (719 Congress Ave)

    Pregnant by music? On her 15th birthday, Rachel, a young Mormon girl from a fundamentalist Utah community, discovers a forbidden cassette tape with rock music on it. Having never heard anything like it, she has a miraculous experience and three months later, claims to have had an immaculate conception from listening to the music. Her parents arrange a marriage, but Rachel runs away to the closest city, Las Vegas, to search for the man who sings on the tape, thinking he has something to do with her mysterious pregnancy...
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12378


8:00pm

Locals Only

8:00pm

20x2

8:00pm

PromaxBDA Party
    Friday March 9, 2012 8:00pm - 10:00pm @ CNN Grill (207 San Jacinto Blvd, Austin, TX 78701)

    Join PromaxBDA at SXSW as we help kick off the annual Austin conference. This two-hour event will include cocktails, appetizers and special session “From Market to Make It: How Social TV Technologies are Guiding Audiences To The Content They’ll Love” with industry leaders from GetGlue, Lost Remote, and i.TV. This is an invite only event and seating is limited, so please be sure to RSVP below.

    Don’t miss out on this great event -- RSVP today.

    From Market to Make It: How Social TV Technologies are Guiding Audiences to The Content They’ll Love
    There was a time when Content was King; but success today depends on the size, quality and engagement of the Kingdom. In other words, the audience. PromaxBDA presents this insightful discussion with leaders in Social TV, where you’ll learn about the technologies, platforms and social strategies that aggregate audiences, drive engagement and create legions of passionate fans. 

    Panelists:
    Alex Iskold, CEO, GetGlue
    Justin Whittaker, Co-Founder, i.TV
    Cory Bergman, GM, Breaking News and Editor, Lost Remote
    Additional panelist to be announced

     


    Type Party, Unofficial
    Info Y


8:00pm

OnStar Kickoff Party
    Friday March 9, 2012 8:00pm - 11:00pm @ The Parish (214-C E 6th St)

    For the 5th consecutive year SXSW Interactive opens with your party…The OnStar Kick-off Party hosted by @TechSet   We will once again open SXSW Interactive on Friday night with an evening that brings together the new influencers (that's you) to celebrate everything we've done and everything we will do together. This is the only party that designed around you…literally. The venue (The Parish), the guest list, the people who meet you at the door, the entertainment, the ambiance, it's all curated to spark the experiences and memories that kick off SXSW Interactive for you and your social graph the only way we know how…by rocking it.

    Join @OnStar for your chance pitch the latest idea to work with OnStar’s API. We will be showcasing the latest technology so you can get your hands-on experience first, including the Chevy at SxSW Mobile app. Download the app and see where Catch A Chevy vehicles are traveling and what’s hot at SxSW.

    Find OnStar on TwitterGoogle+  and Facebook.

    Sign up early as the event sells out every year. Let's make this year's TechSet the most #epic event ever. 

    RSVPs are currently closed for non-VIP guests.


    Type Party, Unofficial


8:00pm

Techset Party

8:00pm

DJ Christian Baruto
    Friday March 9, 2012 8:00pm - 2:00am @ Kingdom (103 E 5th St Ste B, Austin, TX 78701)

    Startup Weekend, Zaarly and Twilio have teamed up to bring you the must attend party at SXSW this year! Stop by and have some drinks on us and dance into the night with DJ Christian Barbuto and DJ Remmington Steele behind the booth. Did we mention free drinks? This is where the whos who of the startup world will be at Friday night... and hey maybe even some celebrities (wink, wink). We hope to see you there!

    Also, did we mention free drinks?

    More info at http://kingdomaustin.com/

     **RSVP does not guarantee entrance. First come first serve. 

    DJ Christian Barbuto, DJ Remmington Steele



    Artists

    Type Band, Unofficial
    Tags Music


8:00pm

DJ Remmington Steele
    Friday March 9, 2012 8:00pm - 2:00am @ Kingdom (103 E 5th St Ste B, Austin, TX 78701)

    Startup Weekend, Zaarly and Twilio have teamed up to bring you the must attend party at SXSW this year! Stop by and have some drinks on us and dance into the night with DJ Christian Barbuto and DJ Remmington Steele behind the booth. Did we mention free drinks? This is where the whos who of the startup world will be at Friday night... and hey maybe even some celebrities (wink, wink). We hope to see you there!

    Also, did we mention free drinks?

    More info at http://kingdomaustin.com/

     **RSVP does not guarantee entrance. First come first serve. 

    DJ Christian Barbuto, DJ Remmington Steele



    Artists

    Type Band, Unofficial
    Tags Music


8:00pm

Startup Weekend, Zaarly & Twilio Party
    Friday March 9, 2012 8:00pm - 2:00am @ Kingdom (103 E 5th St Ste B, Austin, TX 78701)

    Startup Weekend, Zaarly and Twilio have teamed up to bring you the must attend party at SXSW this year! Stop by and have some drinks on us and dance into the night with DJ Christian Barbuto and DJ Remmington Steele behind the booth. Did we mention free drinks? This is where the whos who of the startup world will be at Friday night... and hey maybe even some celebrities (wink, wink). We hope to see you there!

    Also, did we mention free drinks?

    More info at http://kingdomaustin.com/

     **RSVP does not guarantee entrance. First come first serve. 

    DJ Christian Barbuto, DJ Remmington Steele


    Type Party, Unofficial
    Free Stuff Alcohol


8:00pm

TechKaraoke (Blog World & New Media Expo)
    Friday March 9, 2012 8:00pm - 2:00am @ The Stage on Sixth (508 E 6th Street, Austin, Texas 78701)

    We're back for our third straight year at SXSW, and we cannot wait to rock out with all of you!

    Join the TechKaraoke team and our sponsors (TBA) as, this time, we begin SXSW Interactive with a real bang!  We're taking over The Stage on Sixth for an evening full of live band karaoke and classic DJ karaoke (in-between sets), as well as additional surprises from our sponsors!



    Type Party, Unofficial


8:30pm

Wildness
    Friday March 9, 2012 8:30pm - 9:44pm @ Alamo Lamar B (1120 South Lamar Blvd)

    Rooted in the tropical underground of Los Angeles nightlife, "Wildness" is a portrait of the Silver Platter, a historic bar that has been home to Latin/LGBT immigrant communities since 1963. With a magical-realist flourish the bar itself becomes a character, narrating what happens when a weekly party (organized by Director Wu Tsang, DJs NGUZUNGUZU, and Total Freedom) called Wildness explodes into creativity and conflict. What does “safe space” mean? Who needs it? And how does it differ among us? At the Silver Platter, the search for answers creates coalitions across generations.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12485


9:00pm

Startups Taking Flight
    Friday March 9, 2012 9:00pm - 2:00am @ Scoot Inn (1308 E. 4th St.)

    Savling, DwinDeal and 4Mads are proud to present “Startups Taking Flight” at SXSW. Come and meet the people behind some of the hottest new online startups. Have a drink and network with VC’S and Angels in the lounge while enjoying the sounds of local Fort Worth rockers, Green River Ordinance. Event will be held at Austin’s legendary Scoot Inn Saloon. Get ready to take flight. 


    Type Party, Unofficial


9:00pm

Charles Bradley: Soul of America
    Friday March 9, 2012 9:00pm - 10:14pm @ Alamo Ritz 2 (320 East 6th St)

    "Charles Bradley: Soul of America" captures the extraordinary late in life rise of 62 year old aspiring soul singer Charles Bradley, whose debut album, "No Time For Dreaming," took him from a hard life of poverty, homelessness and tragedy and rocketed him onto Rolling Stone magazine’s top 50 albums of 2011. This documentary follows Charles from his 62nd birthday through the electrifying and transformative months leading up to his unprecedented debut, world tour and ultimate triumph over an impossible dream 48 years in the making.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12425


9:00pm

SXEncore: Man on a Mission: Richard Garriott's Road to the Stars

9:00pm

SXEncore: The Loved Ones

9:00pm

God Bless America

9:00pm

GuideHop Party
    Friday March 9, 2012 9:00pm - 11:00pm @ Jackalope Bar (404 E 6th St, Austin, TX 78701)

    Join GuideHop crew and members in a tribute to our spiritual guide, the elusive jackalope. The conversation will lean towards fascinating, since GuideHop is a community of locals sharing the wild, unexpected elements of their hometowns.

    We invite all SXSW Interactive party-hoppers (including those without badges) to enjoy free drinks at The Jackalope.


    Type Party, Unofficial
    Free Stuff Alcohol


9:00pm

Friday Night Party (North of 41)

9:00pm

@NIGHT Hosted by Samsung Mobile

9:00pm

First Night Meetup (Uberlife)

9:00pm

FEED @NIGHT Day 1, Friday March 9 2012

9:15pm

Degenerate Art: The Art and Culture of Glass Pipes.
    Friday March 9, 2012 9:15pm - 10:29pm @ Alamo Lamar C (1120 South Lamar Blvd)

    “Degenerate Art” tells the story of glass pipe-making from the origins of the “color-changing” pipe, to the radical emerging art movement it has become today. Despite federal laws, pipe-makers have created a whole new genre of American folk art. A huge multi-million dollar industry has formed around this taboo culture. This subversive art challenges our right to free speech and expression, as well as reflecting the nature of the people who make and collect the pieces. One of the last true underground American scenes, glass pipe art remains invisible to mainstream culture.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12432


9:15pm

SXEncore: Motherland
    Friday March 9, 2012 9:15pm - 10:35pm @ Violet Crown 2 (434 W 2nd St)

    *SXSW 2012 SXEncore screenings were determined by popular vote on Tugg.com. The award-winning documentary film Motherland explores the timeless subjects of grief and healing through the story of a very unique journey. Six women from the US, all of whom have experienced a devastating loss, travel together to South Africa to work as volunteers. In Africa, where the AIDS epidemic leaves no one without a story of loss, the women learn how solidarity and shared suffering promote healing and grace. The film focuses specifically on the grieving processes of these six women, however its lessons are universal— ultimately, it is a heartwarming story about resilience and triumph of the human spirit.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12975


9:30pm

Re:Generation Music Project

9:30pm

Ernest Gonzales

9:30pm

Just Like Being There
    Friday March 9, 2012 9:30pm - 11:08pm @ Alamo Ritz 1 (320 East 6th St)
    In the gig poster community, artists such as Daniel Danger and Jay Ryan prove that creating this artwork is a way of life, more than just a career. These artists are at the forefront of an expansion of the gig poster genre. MONDO's reinvigoration of "the film poster as an art form," and Gallery 1988’s theme based exhibits are only two ways in which this artwork is reaching a greater public. In a community with strong roots, dating back to the 1960s, this expansion is controversial- refreshing to some, sacrilegious to others.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12491


9:30pm

Pompeya

9:45pm

Wikileaks: Secrets & Lies
    Friday March 9, 2012 9:45pm - 11:06pm @ Vimeo Theater (501 East 4th St)

    Produced by Oxford Film and Television, Wikileaks: Secrets and Lies is Bafta winner Patrick Forbes' seventy-six-minute documentary of the Wikileaks affair as told by the people involved: personal, moving and frequently hot tempered, it documents history in the making and establishes a new frontier for technology and journalism. A definitive factual account of the Wikileaks affair, the film features the first major television interview with Wikileaks founder Julian Assange.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12384


10:00pm

The Rocketboys

10:00pm

The Babymakers
    Friday March 9, 2012 10:00pm - 11:33pm @ Paramount Theatre (713 Congress Ave)

    After trying everything to get his wife Audrey (Olivia Munn) pregnant, Tommy Macklin (Paul Schneider) realizes to his horror that he may be “shooting blanks.” Terrified that his marriage may fall apart, Tommy recruits his friends (and an Indian ex-mobster) to rob a sperm bank where he made a deposit years ago. As with any half-baked scheme, everything can and does go wrong, testing the limits of Tommy and Audrey’s relationship. THE BABYMAKERS is a hilarious twist on the heist film genre, a laugh-out loud comedy showing how far one couple will go in hopes of creating a new life.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12479


10:00pm

CNN Grill Live Jam

10:00pm

COME PLAY with Alienware & Dailymotion

10:00pm

Nightcap 2 (Edelman Digital)
    Friday March 9, 2012 10:00pm - 2:00am @ The Dogwood (715 W. 6th St.)

    Kick off SXSW right with some of the brightest minds in the business and join us for the second annual Night Cap with Edelman Digital!

    Your co-hosts for the evening are: Kevin King, Global Practice Chair for Edelman digital, David Armano, Executive Vice President, Global Innovation & Integration and Natasha Avery, Vice President US Director Digital Recruitment (look for the pink flower).  Join them along with a cast of "Edelmanites" as we kick off the first of many sleepless nights in Austin. 

    Please join the party for a hosted bar at one of Austin’s most awesome venues, The Dogwood.http://www.thedogwoodaustin.com/

    Follow tweets for this event at #nightcap

    This event is currently sold out.


    Type Party, Unofficial
    Hashtag #nightcap


10:00pm

SXSW Film Opening Party presented by WeVideo

10:15pm

PAVILION

11:00pm

Zeale

11:00pm

Eclectic Method

11:30pm

Cheap Extermination

11:30pm

Cherry On Top

11:30pm

Don't Hug Me I'm Scared

11:30pm

Duck Sauce, "Big Bad Wolf"

11:30pm

11:30pm

I Am Your Grandma

11:30pm

J.P.B.F.

11:30pm

J@cuzzi B0ys, "Gl@zin''

11:30pm

Machines of the Working Class

11:30pm

Man & Gun

11:30pm

Merman

11:30pm

Midnight Shorts
    Friday March 9, 2012 11:30pm - 12:58am @ Alamo Lamar B (1120 South Lamar Blvd)
    Cheap Extermination Director: Minka Farthing-Kohl For Ernst, the perfect disguise was to play himself. Cherry On Top Director: Mike Damanskis A prostitute finds new ways to attract business. Don't Hug Me I'm Scared Directors: Rebecca Sloan, Joseph Pelling A short film about teaching creativity—by This Is It Collective. Duck Sauce, “Big Bad Wolf” Director: Keith Schofield Keith Schofield’s original, outrageous and very, very funny promo for Duck Sauce’s single Big Bad Wolf has been burning up the internet, causing millions of pelvises to be thrust worldwide. An instant classic. I Am Your Grandma Director: Jillian Mayer An autobiographical video diary log (vlog) that Jillian Mayer records for her unborn grandchildren. J.P.B.F. Director: Steve Collins A woman interviews for a job at a nefarious company that may or may not f**k b**ts. Jacuzzi Boys, “Glazin'' Directors: Lucas Leyva, Jillian Mayer Glazin' is part of a larger narrative where a group of 6 anonymous girls innocently paint their privates and rig them to lip-synch their favorite song as a gift to the band. Machines of the Working Class Directors: James Dastoli, Robert Dastoli Two robotic blue-collar workers take a brief hiatus to discuss delusions of grandeur. Man & Gun Director: Brian McOmber A post 9/11 fairy tale about a man’s love affair with guns. Merman Director: Jono Foley Harrison swims through the darkest recesses of his mind. Other Director: Daniel DelPurgatorio Patrick is a brilliant doctor in an obsessive race to alter his own grim prognosis. During a series of unconventional experiments, he discovers a scientific loophole unlike anything he had ever imagined. Perished Directors: Aaron McCann, Stefan Androv Radanovich Sometimes survival is worse than death. Zombie Chic Director: Todd Cobery A stuffy dinner party is interrupted by the zombie apocalypse.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12627


11:30pm

Other

11:30pm

Perished

11:30pm

Tumult

11:30pm

Zombie Chic 3D

11:30pm

Hard Labor

11:59pm

REC 3: Genesis
    Friday March 9, 2012 11:59pm - 1:19am @ Alamo Lamar A (1120 South Lamar Blvd)
    Koldo and Clara are about to celebrate the most important day of their lives: their wedding. Everything appears to be running smoothly and the bride, the groom and their families are enjoying a wonderful day in the countryside until some of the guests start showing signs of a strange illness. Before they know what’s happening, the bride and groom find themselves in the middle of a hellish ordeal, as an uncontrollable torrent of violence is unleashed on the wedding. What started off as an idyllic day quickly descends into a nightmare of the worst kind…
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12648


11:59pm

Girls Against Boys
    Friday March 9, 2012 11:59pm - 1:26am @ Alamo Ritz 1 (320 East 6th St)
    "Girls Against Boys" is a character-driven, psychological thriller about two girls on a killing spree in New York. With edgy and ironic humor and a darkly meditative tone that is far more European or Asian than typically American, it is also a coming-of-age story about a young woman coming to understand how the world really works. It’s a ride for sure, and it even gets more than a little gruesome, but it's character-driven rather than action-driven, and it has a psychological twist that's more like a way of reading the film than a big reveal.
    Type Film, Screening
    Website http://schedule.sxsw.com/2012/events/event_FS12444


12:30am

RAC
 

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  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
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  • Free Stuff
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