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2:00pm

Rethinking Civilization for the Social Age
    Friday March 9, 2012 2:00pm - 3:00pm @ Austin Convention Center (Exhibit Hall 5) (500 E Cesar Chavez St., Austin, TX 78701)
    The continuing global economic and political crisis should be the wakeup call to the world. We need to rethink and rebuild many of the organizations and institutions that have served us well for decades, even centuries, but are no longer able. Many traditional economic and social pillars of the industrial age have come to the end of their life cycle. Yet, enabled by the digital revolution there is dramatic change occurring everywhere, from Cairo streets to Wall Street, from the lecture halls of our universities to the halls of government. How can we rethink our economy and society for the new age? Don Tapscott is one of the world's leading thinkers about new technology, new media and innovation in business and society. He is the author of 14 widely read books, most recently Macrowikinomics, and was named one of the world’s most influential management thinkers by Thinkers50 in 2011.

    Speakers
    CEO | The Tapscott Group | Don Tapscott is CEO of The Tapscott...


    Type Interactive, Solo
    Hashtag #sxsw #rethinkciv
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100184


2:00pm

The Cloud as Skynet: Conquering Digital Overload
    Friday March 9, 2012 2:00pm - 3:00pm @ Austin Convention Center (Ballroom EF) (500 E. Cesar Chavez St., Austin, TX 78701)
    Everybody talks about the “cloud” as if it is a digital savior. A beautiful white fluffy (free) cloud on a blue-sky day. Sounds nice, huh? But what if it’s a storm cloud? Today – there is a mad rush to move pictures, video, and event private data to the cloud. We live in a world today of constant connection. We’re blessed with unlimited access to pervasive communications. We are, in fact, shifting from an era of mere content abundance to an avalanche of undifferentiated data. Our hard drives runneth over. So - you can't blame your self for wanting to move to the cloud. Unlimited space for all your crap - and free. Who wouldn't sign up? Today the noisy web has resulted in the emergence of a handful of private, walled garden webs. A closed web. Will our cloud providers become information overloads? Can we save the web from privatization, and regain control over our data and our identities? Only if we move fast. Before ‘Big Data’ becomes ‘Big Government.’ Find out how digital ‘overload’ can insure power in the human web.

    Speakers
    CEO | Magnify.net/CurationNation.org | Steven Rosenbaum, author...


    Type Interactive, Solo
    Hashtag #sxsw #GetOverloaded
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992311


2:00pm

Wireless Wellness: App-tastic or Just Fun & Games?
    Friday March 9, 2012 2:00pm - 3:00pm @ Austin Convention Center (Ballroom D) (500 E Cesar Chavez St., Austin, TX 78701)
    Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well, while technology has had a big role in making us more sedentary, it also has the potential to make us better informed, healthier and even more fit. In fact, patients are banking on this potential, which is why the AppStore offers more than 7,000 health apps for iPhone users alone. In this 60-min SXSW talk, Ina Fried of Dow Jones' All Things Digital sits down with Aetna Chairman and CEO Mark Bertolini to discuss how people are navigating this new landscape by using technology, especially mobile tech, to manage their health and make better health decisions. Already there are apps for testing eyesight, tracking exercise and even helping diabetics manage their glucose levels. Vast online communities complement these mobile apps by letting patients share, inform, and support one another. But what's next? Technology also has the potential to reshape the doctor-patient relationship, transforming it from one characterized by irregular visits to treat illness to true doctor-patient partnerships focused on wellness. And what about online health care records we hear so much about? We used to have a better chance of seeing bigfoot, but today companies like Aetna are making mobile health records a reality. Is this is a privacy breach in the making or are their real benefits to having this info on the go? This session is sponsored by Aetna.

    Speakers
    Sr Editor, Mobilized | All Things Digital

    Chairman, CEO and President | Aetna


    Type Interactive, Dual
    Hashtag #sxsw #mhealth
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100160


3:30pm

Fireside Chat with Vic Gundotra on Google+

3:30pm

Gamify and Socialize: Beyond the Buzzwords
    Friday March 9, 2012 3:30pm - 4:30pm @ Austin Convention Center (Exhibit Hall 5) (500 E Cesar Chavez St., Austin, TX 78701)
    Bing Gordon knows how to spread magic dust: Look anywhere from Amazon to Zynga. A master of disruption, he's blessed with 20/20 vision into all things gaming and social. Go beyond the buzzwords as the former Electronic Arts executive, legendary video game pioneer, investor in online social gaming company Zynga, and partner at Kleiner Perkins Caufield & Byers sits down with Bloomberg BusinessWeek reporter Brad Stone to help us understand how both trends are changing the way people engage, behave and consume. Bing explores why gamification and socialization have moved into the mainstream - and into our bloodstream. He explains how these concepts and strategies are relevant to just about everyone, from entrepreneurs to marketing professionals to musicians and students. Bing also discusses how game and social design principles are used to heighten the "wow" quotient in products, services and change consumer experience.

    Speakers
    Investment Partner | Kleiner Perkins Caufield & Byers | Bing...

    Sr Writer | Bloomberg Businessweek


    Type Interactive, Dual
    Hashtag #sxsw #gamify
    Theme Featured Sessions
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100442


3:30pm

The Secret Lives of the Brain

5:00pm

A Crash Course in Becoming SuperBetter
    Friday March 9, 2012 5:00pm - 6:00pm @ Austin Convention Center (Exhibit Hall 5) (500 E Cesar Chavez St., Austin, TX 78701)
    In 2009, a mild traumatic brain injury changed the way that game designer Jane McGonigal thought about everything -- literally. She spent a year recovering -- struggling to think clearly, be physically active, and find a new sense of purpose. Her journey back to health led her to invent a new form of game design, aimed at having a measurable positive impact on players' real lives, and fused with scientific research at every level. In this talk, you'll see the first results of that process: a game called SuperBetter. You'll hear about the game's first clinical trials, and get a crash course in getting SuperBetter yourself: Find out how to turn weak social ties into allies. Learn how to experience "gain without pain" (or what scientists call "post-ecstatic growth"). Discover the secrets of "Lazy Exercise" and "Ninja Weight Loss". Find out what a two-minute "Future Boost" is, and why it's the most important thing you can do each week for your physical and mental health. From the mind of a game designer comes a radically disruptive model for integrating breakthrough science into our daily lives.

    Speakers
    CCO | SuperBetter


    Type Interactive, Solo
    Hashtag #sxsw #avantgame
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100349


5:00pm

The Lean Startup: The Science of Entrepreneurship
    Friday March 9, 2012 5:00pm - 6:00pm @ Austin Convention Center (Ballroom D) (500 E Cesar Chavez St., Austin, TX 78701)

    The Lean Startup debuted at #2 on the New York Times bestseller list. This talk draws on stories and insights from the book, explaining the new science of entrepreneurship. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.



    Speakers
    Entrepreneur & Author | The Lean Startup


    Type Interactive, Solo
    Hashtag #sxsw #LeanStart
    Theme Featured Sessions
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP100170


5:00pm

Why Happiness Is the New Currency
    Friday March 9, 2012 5:00pm - 6:00pm @ Austin Convention Center (Ballroom EF) (500 E. Cesar Chavez St., Austin, TX 78701)
    Moments of joy... moments of happiness... moments of gratitude. These are all moments that describe our lives. It is very easy to mistake these as only moments that happen in real life. One fundamental key part of how the web has evolved has involved emotion. Emotion has become more explicit in our actions online. Companies are faster becoming aware that, as obvious as it may seem, humans are at the receiving end of the UI and design theme that you have just created. We no longer simply engage in actions; we "like". We contribute content and are immediately validated through social interactions. What is obvious is that there's another person we're interacting with. What's even more obvious is what we're supposed to feel. In this digital era, there's a field of science that has been largely underutilized until now: affective science. In our work at Kiip, we have realized just how core the "happiness moment" is to our business model. Just how raw emotion can be directly tied to an achievement in a game - we have designed not only a UI but a "emotive" experience around harnessing the elements of the happiness that surrounds a simple interaction. Do you want to share? Do you want to gift? Do you want to save it? Is it fleeting? How can you control it? How do you have more of it later? In this session we'll hear, for the first time, from companies in the mobile and web space that have harnessed not only emotional power - but pressure - to drive their business models all using the currency of happiness. Not only have some of them accidentally created models that capture this emotion beautifully, but some of them have now learned how to sustain it. Happiness is the missing resource in your company. Learn how to capture it.

    Speakers
    CEO | Formspring | Ade Olonoh is the CEO and Founder of Formspring...

    CEO & Co-Founder | KIIP | Brian Wong is the co-founder and CEO...

    CEO/Co-Founder | Path


    Type Interactive, Panel
    Hashtag #sxsw #happy
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100013


 
 

11:00am

The Power of Fear in Networked Publics

11:00am

The Start-Up of YOU: 21st Century Career Strategy
    Saturday March 10, 2012 11:00am - 12:00pm @ Austin Convention Center (Exhibit Hall 5) (500 E Cesar Chavez St., Austin, TX 78701)

    Renowned entrepreneur and investor Reid Hoffman and entrepreneur/author Ben Casnocha present a new blueprint for managing your career. You will learn the best practices of some of the most successful start-ups on the planet (like PayPal and LinkedIn), and how these strategies can be applied to your career -- no matter your industry or job function. You will learn how to launch career plans amid uncertainty; how to change jobs based on what you learn; how to generate breakout opportunities; how to take intelligent risks; how to develop real relationships and build an effective professional network. Most of all, you will learn how to *think* like an entrepreneur when steering the start-up that is your career. Newark mayor Cory Booker called The Start-Up of You "profound." Jack Dorsey said it "distills the key techniques needed to succeed." Come find out how to be the entrepreneur of your own life, and take control of your professional future.

    Speakers
    Entrepreneur & Author | Start-Up Of You | Entrepreneur and co-author...

    Co-Founder & Exec Chairman | Greylock Partners | Reid Hoffman...


    Type Interactive, Dual
    Hashtag #sxsw #startYOU
    Theme Featured Sessions
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13464


11:00am

Top Chef: How Transmedia is Changing TV
    Saturday March 10, 2012 11:00am - 12:00pm @ Austin Convention Center (Ballroom D) (500 E Cesar Chavez St., Austin, TX 78701)

    Bravo’s interactive late-night talk show, “Watch What Happens Live,” is coming to SXSW. Meet the on and off-screen digital mavens, including the show’s host Andy Cohen, Tom Colicchio (“Top Chef” judge), Lisa Hsia, Aimee Viles and Dave Serwatka. In Cohen’s SXSW Clubhouse, these visionaries will illustrate how “Top Chef 9” brought multi-platform storytelling beyond the linear screen. When Bravo embarked on their transmedia mission in the fall of 2011, they broke new ground with digital innovations and fostered a unique two-way fan/cast relationship. Dive deep with Bravo into their latest industry first and learn the return on investment for the network and for the fan. Through this soup-to-nuts presentation, discover why transmedia is the future of the entertainment industry.

    Speakers
    VP, Emerging Media | Bravo | Aimee Viles is Vice President of...

    EVP, Dev & Talent, Bravo Host, “Watch What Happens Live...

    VP of Current & Cross Platform Productions | Bravo | Dave Serwatka...

    EVP of Digital Media | Bravo Media | Lisa Hsia Executive Vice...

    Head Judge/Top Chef | Bravo | Tom Colicchio spent his childhood...


    Type Interactive, Panel
    Hashtag #sxsw #byBravo
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10873


12:30pm

Emotional Equations to Connect with Your Customers
    Saturday March 10, 2012 12:30pm - 1:30pm @ Austin Convention Center (Ballroom EF) (500 E. Cesar Chavez St., Austin, TX 78701)

    Chip Conley is the founder and was the CEO of America's second largest boutique hotel company. Initially, he thought he needed to be superhuman to be successful, but after two dozen years as CEO, he realized that he just needed to be a super human to create the habitat for success that arose at Joie de Vivre Hospitality. Using iconic psychology theories from Abraham Maslow (PEAK) and Viktor Frankl (Emotional Equations), Chip wrote a couple of best-selling books dedicated to helping business leaders understand how to be more emotionally intelligent in the workplace. Using a series of equations he's created with psychologist and mathematicians, Chip will help you understand the emotional building blocks that create anxiety, disappointment, joy, authenticity, and wisdom. Perfect for anyone wanting to understand themselves, their fellow employees, and their customers.

    Speakers
    Founder | Joie de Vivre Hospitality | CHIP CONLEY


    Type Interactive, Solo
    Hashtag #sxsw #Emotions
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100117


12:30pm

Hunt or Be Hunted: Get the Design Job You Want
    Saturday March 10, 2012 12:30pm - 1:30pm @ Austin Convention Center (Ballroom D) (500 E Cesar Chavez St., Austin, TX 78701)
    ”Matchmaker, matchmaker, make me a match, find me a find, catch me a catch…”,lyrics from Fiddler on the Roof about finding a perfect partner. Wouldn’t it be great if you could have someone to guide you towards what is a match for you, advise you in your career life, help you weed through the losers to find the fabulous ‘one’ that will make you whistle on your way to work AND whistle on the way home?
    In Hunt or Be Hunted - How to get the Design Job you Really Want, you will be privy to the insights and success stories of three of the industry’s most respected representatives in their knowledge domains. You will also hear from a leading expert in the placement of designers. Each will relate real-world experience, guiding audience members through the maze of questions a designer has in this frenetic job market.

    Speakers
    UX Recruiter | AmyJacksonTalent LLC

    CEO & Founder | Mightybell | Gina Bianchini is an expert in creating...

    Co-founder | Votizen | Jason is Votizen’s founding product...

    User Experience Strategist | WhitneyHess.com


    Type Interactive, Panel
    Hashtag #sxsw #behunted
    Theme Featured Sessions
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10630


2:00pm

How to Read the World

3:30pm

Catch Me If You Can: Frank Abagnale 10 Years Later
    Saturday March 10, 2012 3:30pm - 4:30pm @ Austin Convention Center (Ballroom EF) (500 E. Cesar Chavez St., Austin, TX 78701)
    Frank Abagnale’s rare expertise began more than 40 years ago when he was known as one of the world's most famous confidence men. Between the ages of 16 and 21, he successfully posed as an airline pilot, an attorney, a college professor and a pediatrician, in addition to cashing $2.5 million in fraudulent checks in every state and 26 foreign countries. Apprehended by the French police when he was 21 years old, he served time in the French, Swedish and U. S. prison systems. After five years he was released on the condition that he would help the federal government, without remuneration, by teaching and assisting federal law enforcement agencies. Frank has now been associated with the FBI for over 35 years. More than 14,000 financial institutions, corporations and law enforcement agencies use his fraud prevention programs.

    Speakers
    Owner | Abagnale Associates | Frank W. Abagnale is one of the...


    Type Interactive, Solo
    Hashtag #sxsw #CatchFrank
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13928


3:30pm

Making the Real World Easier to Use
    Saturday March 10, 2012 3:30pm - 4:30pm @ Austin Convention Center (Exhibit Hall 5) (500 E Cesar Chavez St., Austin, TX 78701)
    The term "social media" is quickly becoming obsolete. The social graph is moving from our computers into the real world, and soon everything we experience will be overlaid with the thoughts and feelings of our friends. Early adopters are already starting to experience this phenomenon. For instance, foursquare alerts you when you're near places that your friends like, and provides you with suggestions from your friends on what to experience at those places. Other companies are attempting to create this type of engagement with television shows ("10 of your friends are watching!") and music. In this session, Dennis Crowley, Co-founder and CEO of foursquare, will have a conversation about how mobile technology is accelerating the social graph's move into the offline world, and how services like foursquare are taking this kind of augmented real-world exploration mainstream.

    Speakers
    CEO & Co-founder | Foursquare

    GM | CrunchFund


    Type Interactive, Dual
    Hashtag #sxsw #EasyWorld
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100167


3:30pm

The Secret Lives of Links

5:00pm

Abundance: The Future Is Better Than You Think
    Saturday March 10, 2012 5:00pm - 6:00pm @ Austin Convention Center (Ballroom EF) (500 E. Cesar Chavez St., Austin, TX 78701)
    Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed. But it is closing—fast. Diamandis will address how progress in artificial intelligence, robotics, infinite computing, ubiquitous broadband networks, digital manufacturing, nanomaterials, synthetic biology, and many other exponentially growing technologies will enable us to make greater gains in the next two decades than we have in the previous two hundred years. We will soon have the ability to meet and exceed the basic needs of every man, woman, and child on the planet. Abundance for all is within our grasp. Diamandis explores how four emerging forces—exponential technologies, the DIY innovator, the Technophilanthropist, and the Rising Billion—are conspiring to solve our biggest problems.

    Speakers
    Chairman/CEO | X PRIZE Foundation | Brief Biographical Sketch...


    Type Interactive, Solo
    Hashtag #sxsw #Abundance
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100360


5:00pm

The View from Inside Rainn Wilson's Brainstem
    Saturday March 10, 2012 5:00pm - 6:00pm @ Austin Convention Center (Exhibit Hall 5) (500 E Cesar Chavez St., Austin, TX 78701)
    The brainchild of actor Rainn Wilson (Dwight from NBC's The Office), SoulPancake is a movement to "Chew on Life's Big Questions" and tackle art, philosophy, creativity, and spirituality across multiple platforms. SoulPancake offers thought-provoking content and creative engagement opportunities to help people explore what it means to be human. Now, with more than 1 million page views a month, SoulPancake's website has crossed over into multiple platforms, from print to television to video and "real world" interactions. Wilson will offer the audience a thoughtful, funny look at how art and creativity can be explored in all forms of media. He'll share some of the challenges of building an online community; developing creative content; and the interactivity and social networking that fuels it all. Please note: Rainn will not be serving pancakes, but he does encourage the audience to bring and enjoy their own stacks of flapjacks.

    Speakers
    Founder | SoulPancake | Rainn Wilson is a writer and an actor...


    Type Interactive, Solo
    Hashtag #sxsw #rainn
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100248


5:00pm

The Wars of Tech
 
 

11:00am

Barry Diller Interview: State of the Content Industry 2012

11:00am

Tapping Into America's Secret Sauce: Entrepreneurs
    Sunday March 11, 2012 11:00am - 12:00pm @ Austin Convention Center (Exhibit Hall 5) (500 E Cesar Chavez St., Austin, TX 78701)
    During this session, Steve Case, one of America’s most iconic entrepreneurs, and Tim O’Shaughnessy, CEO and co-founder of LivingSocial, will explore the role entrepreneurship plays in launching some of the world’s fastest growing businesses. As LivingSocial’s first investor, Steve (and his investment firm, Revolution) was one of the earliest believers in the transformative power of local commerce. Tim will share his experience working with early investors and building one of today’s most promising new companies, as well as his vision for how LivingSocial is poised to bring local commerce to a new level. And looking more broadly, Steve will talk about his efforts to support entrepreneurs through his investments at Revolution, as chair of the Startup America Partnership and a member of the President’, and what we can all do to tap into “America’s secret sauce” to ensure that the US continues to be a leader in innovation and growth.

    Speakers
    Chairman & CEO | Revolution Ventures

    CEO | LivingSocial | Tim serves as Chief Executive Officer and...


    Type Interactive, Solo
    Hashtag #sxsw #USASauce
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100351


11:00am

The Nick Denton Interview: The Failure of Comments
    Sunday March 11, 2012 11:00am - 12:00pm @ Austin Convention Center (Ballroom EF) (500 E. Cesar Chavez St., Austin, TX 78701)
    The internet was supposed to allow media outlets not only to display the talent of their writers -- but to capture the intelligence of the audience. Remember that rhetoric? We've abandoned it; the most that publishers can claim is that their comments are not quite as bad as the competition's. Trolls and spammers are not the problem. They can be dealt with by brute-force moderation. The real tragedy: the triumph of mediocrity. People with time on their hands drown out more valuable contributors. We've all designed discussion systems with the most avid commenters in mind. We've given them stars and moderating powers and allowed them to develop cliques and a sense of ownership that shades into entitlement. They are not the only readers. They are not even the smartest of our readers. If we're truly to capture the intelligence of the audience, we need to design for the most intelligent of the audience.

    Speakers
    Founder | Activate | I live at anildash.com

    Publisher | Gawker Media | Nick Denton is founder of Gawker Media...


    Type Interactive, Dual
    Hashtag #sxsw #DentonInt
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100127


12:30pm

Computation and Its Impact on the Future

12:30pm

Optimism: The Ultimate Revolutionary Act

2:00pm

Ambient Location and the Future of the Interface

3:30pm

Design. Build. Transform.

3:30pm

Kevin Systrom Interview: Inside Instagram

3:30pm

The Payment Revolution is Coming: Welcome to Interchange Zero
    Sunday March 11, 2012 3:30pm - 4:30pm @ Austin Convention Center (Ballroom D) (500 E Cesar Chavez St., Austin, TX 78701)
    When money flows frictionlessly, good things happen. Good things for small businesses. Good things for consumers. Good things for the economy as a whole. The game layer and the mobile payments space are on a crash course, and it's going to be awesome. So awesome that it’ll force credit card interchange rates to zero and pump 50 billion dollars a year back into the economy. Sounds crazy, but before Al Gore invented the internet, we never imagined information would flow so freely. As soon as the friction was removed from information-transfer, a new economy emerged that changed the way we do business. The same is about to happen with money. It's just another medium of information, and it's high time to suck the friction out of the economy. There are two elements driving this transition to interchange zero 1) the technology that’s driving fees down (along with some far-reaching legislation thanks to Dick Durbin) and 2) the information inherent in payments that’s being leveraged to drive revenues up. Join Seth Priebatsch, Chief Ninja of SCVNGR + LevelUp for a fast-paced session on how a combination of mobile payment startups (even the ones being formed by big companies), The Durbin Amendment, and a tipping point in consumer behavior will completely change the way we think about money -- maybe even re-wire how our economy works.

    Speakers
    CEO | SCVNGR+LevelUp


    Type Interactive, Solo
    Hashtag #sxsw #interchangezero
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100035


5:00pm

Network Effect: Building a Business Around Sharing

5:00pm

The Attention Drug Wars of 2012

6:30pm

PostSecret + BLUEBRAIN: A Multimedia Presentation
 
 

11:00am

Invention & Inspiration: Building a Better World
    Monday March 12, 2012 11:00am - 12:00pm @ Austin Convention Center (Exhibit Hall 5) (500 E Cesar Chavez St., Austin, TX 78701)
    Dean Kamen is a prolific inventor who has been compared to Edison for his contributions to humanity. Perhaps best known for inventing the Segway, Dean has also invented ground breaking medical technologies that benefit lives around the world; from drug pumps to revolutionary wheelchairs, to the “Luke” robotic arm and pioneering inventions in energy and water. In this session, Dean will provide an inside view into the innovations that have driven his success. You'll also learn about FIRST – Dean’s global program designed to experientially engage and inspire the next generation of young technology innovators. Finally, Dean will discuss the responsibilities and opportunities that exist for innovators in all fields (developers, designers, engineers, technologists, inventors and business leaders) to use their gifts to benefit mankind. Sponsored by IEEE.

    Speakers
    CEO | FIRST/DEKA Research & Development Corporation | Dean Kamen...


    Type Interactive, Solo
    Hashtag #sxsw #dkamen
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100629


11:00am

Net Smart: How to Thrive Online

11:00am

The Future of The New York Times

12:30pm

Create More Value Than You Capture
    Monday March 12, 2012 12:30pm - 1:30pm @ Austin Convention Center (Ballroom D) (500 E Cesar Chavez St., Austin, TX 78701)
    One of the great failures of any company - for that matter of a capitalist economy - is ecosystem failure. Great companies build great ecosystems, one in which value is created not just for a single company or group of industry players, but for partners who didn't even exist when the product or service was introduced. Many companies start out creating huge value. Consider Microsoft, whose vision of a computer on every desk and in every home changed the world of computing forever, and created a rich ecosystem for developers. But as Microsoft's growth stalled, they gradually consumed more and more of the opportunity for themselves, and innovators moved elsewhere, to the Internet. Internet innovators like Google, Amazon, Facebook, and Twitter have also created a rich ecosystem of opportunity, but like Microsoft before them, they are leaving less and less on the table for others. This is a bad trend. Wall Street firms, which got their start trading on behalf of clients, then began trading against them, then created vast Ponzi economies to drain the value from entire segments of the economy are even more dire examples of this trend. But this crisis of capitalism goes beyond individual industry segments. For example, the race by companies to eliminate labor costs has been a short term profit win but a long term loss. Since the cycle of capitalism depends on consumers as well as producers, and consumers are less and less able to find employment, at some point, we're going to have to start thinking about how to put people to work, rather than how to put them out of work. At O'Reilly, we've always tried to live by the slogan "Create more value than you capture." It's a great way to build a sustainable business and a sustainable economy.
    Andrew McAfee, author of "Race Against the Machine," will engage with Tim about these ideas, and about how rethinking the economy becomes even more urgent in the face of the trend he explores in his book, in which jobs are being outsourced not just to low-wage countries, but increasingly to machines.

    Speakers
    Principal Research Scientist | MIT | Andrew McAfee, a principal...

    Founder, CEO | O'Reilly Media


    Type Interactive, Dual
    Hashtag #sxsw #values
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100142


12:30pm

Is Technology Making Our Lives Richer or Poorer?

2:00pm

Expanding Our Intelligence Without Limit

3:30pm

Content As a Means for Social Change

3:30pm

The End of Business As Usual

3:30pm

The Next Big Thing
    Monday March 12, 2012 3:30pm - 4:30pm @ Austin Convention Center (Ballroom EF) (500 E. Cesar Chavez St., Austin, TX 78701)
    The Internet is delivering its next tectonic shift upon society - disruption of the global labor markets. There are 7 billion people in the world, but only 2 billion people on the Internet. The other 5 billion are connecting now, at double and triple digit rates. Remarkably, they live today on around $8 a day or less. The first thing they are looking to do when they connect is raise their standard of living- by finding a job online. This is the vanguard of an economic revolution that is sweeping emerging economies and the developing world. Find out from Matt Barrie, CEO of the world's largest outsourcing marketplace, what this means for society, business and how you live your personal life. Discover how a new entrepreneurial class is arising on both sides of the world as both developing and developed world small business owners serendipitously work together, and find out how YOU can transform YOUR business into a virtual multinational corporation on a shoe string budget!

    Speakers
    Chief Exec | Freelancer.com | Matt Barrie is an award winning...


    Type Interactive, Solo
    Hashtag #sxsw #freelancer
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100148


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  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
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  • Free Stuff
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