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11:00am

Future of Game Development on Multiple Platforms

11:00am

Journalists Discuss the Future of Games

12:30pm

Alternative Funding for Game Development
    Saturday March 10, 2012 12:30pm - 1:30pm @ Palmer Events Center (Room 1-2) (900 Barton Springs Rd., Austin, TX 78704)
    Independent game development is stronger than ever and this panel will highlight alternative sources of funding that are not dependent on the traditional publisher funding model. Did you know that the National Endowment for the Humanities (NEH) funds video game creation? The NEH's Michael Shirley will offer insight into their grant writing process. Kellee Santiago will discuss Indie Fund's commitment to help indie developers get, and stay, financially independent. Kickstarter's Cindy Au will review the new crowdfunding milestones reached with their vibrant, gaming community. Ted Regulski, from Sony (SCEA), will talk about Sony's PubFund. Matt Kozlov will explain how Moonshark, backed by CAA and Qualcomm, funds and publishes mobile games by pairing Hollywood creatives with developers. Join us in an informative panel that will walk through processes, present examples of successful projects funded and provide an occasion for attendees to discuss their projects with these panelists.

    Speakers
    Head of Community | Kickstarter | Cindy Au is Head of Community...

    Pres, Co-Founder | thatgamecompany | Kellee Santiago is President...

    CEO | Moonshark Inc | Matt (aka “Koz”) is the CEO of Moonshark...

    National Endowment for the Humanities | Michael Shirley is a...

    Supervisor, Developer Rel for PlayStation Network | Sony Computer...


    Type Interactive, Panel
    Hashtag #sxsw #AltFunding
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10196


12:30pm

Cloudy with a Chance of Gaming
    Saturday March 10, 2012 12:30pm - 1:30pm @ Palmer Events Center (Room 4-5) (900 Barton Springs Rd., Austin, TX 78704)
    Over 25 years ago, Super Mario was the only one who could say he was gaming in the cloud, stomping Goombas, eating mushrooms and occasionally using extraordinary leaping skills to jump from cloud to cloud in search of Princess Peach Toadstool. Fast forward to over a decade later and come hear from Rackspace, Zynga, EA Games and RightScale how they are also gaming in the cloud. Cloud Gaming is the next generation in online gaming. The main upside to using the cloud is that huge upfront costs are gone. Users don’t have to get expensive and bulky consoles - all they need is a reliable and fast Internet connection and service providers can provide an almost seamless and quick online gaming experience. The panelists will talk about how gaming leaders are using the cloud to keep track of in-game player achievements and building out the software. They can also discuss how they are relying on the cloud to provide the scalability needed as the games gain more users and functionality.

    Speakers
    CTO - Infrstructure | Zynga

    Technology Reporter | Bloomberg News | Ari Levy Technology Reporter...

    Dir of Prod Mgmt | RightScale | Darryl Eaton is the head of Product...

    Online Infrastructure R&D Mgr | Electronic Arts | George Miranda...

    Product Manager | Rackspace | Megan Wohlford is a Product Manager...


    Type Interactive, Panel
    Hashtag #sxsw #CloudyWith
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100101


3:30pm

Bridge the Gap Between Casual vs. Hardcore Games
    Saturday March 10, 2012 3:30pm - 4:30pm @ Palmer Events Center (Room 4-5) (900 Barton Springs Rd., Austin, TX 78704)
    With the emergence of highly accessible electronic games developed for Facebook and smartphones, there has been a clear democratization of electronic gaming that has led to many people discovering video games for the first time. It has also caused some to suggest that console game companies such as PlayStation, Nintendo and Xbox could struggle to survive against the games targeting casual gamers from companies like Zynga and Glu. However, what these casual gamers are really showing is that the expansion of this technology is opening up new gameplay opportunities to the advantage of developers. Technology is progressing in many ways, helping developers improve the game experience. For example, technology is making games part of everyday life. Rendering technology is also becoming increasingly available and powerful. This combination creates game experiences that are more diverse, and many games are now blurring the line between casual and hardcore games.

    Speakers
    Sr Dir, PlayStation Digital Platforms | Sony Playstation

    Sr VP, Sony Worldwide Studios Prod Dev | Sony Playstation


    Type Interactive, Dual
    Hashtag #sxsw #GameDev
    Theme Gaming
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9956


3:30pm

Live the Game: A Lifestyle with a Gaming Sense

5:00pm

Games 4 Change: Great Power, Great Responsibility

5:00pm

Surviving the Night: An International ARG Tell All
    Saturday March 10, 2012 5:00pm - 6:00pm @ Palmer Events Center (Room 1-2) (900 Barton Springs Rd., Austin, TX 78704)

    Each Summer, thousands of people of all ages and interests participate in local variations of the alternate reality game known as "Journey to the End of the Night", a free, non-sponsored, community-supported race through the streets of major metropolitan cities. The rules are simple but the outcome is anything but: Players travel between checkpoints as fast as they can while avoiding being caught by chasers. Those who survive are rewarded while those who are caught become chasers themselves. Based on the successes of SFZero's model of collaborative gaming, Journey to the End of the Night has grown into an international cultural phenomenon and continues to fascinate new players year after year.

    Speakers
    Creative Director | Cluster Media | ***Updated - Brandin is leading...

    Fin.io | CompSci masters student, consultant & developer in all...

    Co-founder | Situate | Sam is a game designer from San Francisco...

    Designer / Developer | SFZero | Sean W. Mahan is a game designer...

    Data Analysis Specialist | Grockit


    Type Interactive, Panel
    Hashtag #sxsw #Journey
    Theme Gaming
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10501


 
 

11:00am

Unpacking the Myth of the Intuitive
    Sunday March 11, 2012 11:00am - 12:00pm @ Palmer Events Center (Room 1-2) (900 Barton Springs Rd., Austin, TX 78704)
    Marketing from Apple, Nintendo, and other companies focuses on the promise of an intuitive interface, but what does that really mean and how is it achieved? Over the last few decades we've seen QWERTY keyboards give way to an incredible diversity of interfaces: mice, trackpads, motion wands, voice-based interfaces, cameras, touch screens, and even real instruments. These devices are regarded as increasingly "natural" or "intuitive", but this marketing-speak is ill-defined, unactionable, and potentially insulting to users; if they don't get it, are they "unnatural" or stupid? In this talk, I will explore the concept of the intuitive, using case studies from Engelbart's early work on computer-human interaction, Miyamoto's work for the NES and the Wii, and my own work at Harmonix on Rock Band and Dance Central. I will ultimately arrive at a new set of goals for interfaces.

    Speakers
    Creative Designer | Harmonix Music Systems | Matt Boch is a Project...


    Type Interactive, Solo
    Hashtag #sxsw #IntuitMyth
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13723


11:00am

User Research: Lessons from Borderlands
    Sunday March 11, 2012 11:00am - 12:00pm @ Palmer Events Center (Room 4-5) (900 Barton Springs Rd., Austin, TX 78704)
    A few years ago, Gearbox Software started a user research department called "Truth" while developing Borderlands. The team started with 2 people, no budget and a stack of flyers. By treating our testers as part of a community, this program has gone from a few testers in a list to a database of thousands in a short time. Truth was vital to the success of Borderlands, and saw over 600 people participating in170 sessions in the last year of development. Stephanie Puri (Truth Team Manager and User Researcher) and Matthew Armstrong (creator, designer, and director of Borderlands) share concrete examples from the development of Borderlands that demonstrate how anyone with a need for information and some creative thinking can get the feedback they need with the resources they have.

    Speakers
    Franchise Dir | Gearbox Software

    User Research Mgr | Gearbox Software | Hi! I manage the user...


    Type Interactive, Dual
    Hashtag #sxsw #Gearbox
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100099


12:30pm

eSports: Enabling Gaming As a Profession
    Sunday March 11, 2012 12:30pm - 1:30pm @ Palmer Events Center (Room 4-5) (900 Barton Springs Rd., Austin, TX 78704)

    There is no question in our minds that eSports is the next major sport that will be followed by millions of people. Competitive gaming originated in the classic arcades of the 80s and 90s, but as the new generation has shifted to the Internet to be entertained online, eSports is increasingly becoming one of their favorite pastimes. Gone are the physical requirements to become an athlete – mental agility and strategic thinking are the ruling attributes of the virtual world. The accessibility of eSports has helped it grow into a true industry, which means a bounty of opportunities for game publishers, brands and fans to get in the game. Video games are now at a level where being a successful professional player requires constant practice and commitment, and its pros deserve a payday that one day rivals other professional sports stars with millions of fans. We’ll look at why and how eSports can become the next major Internet phenomenon and create an all-new class of sports celebrities.

    Speakers
    eSports Media Personality/Mgmt | Team Evil Geniuses | Anna Prosser...

    General Manager of eSports & Vice President of Research and Development...

    Dir of GSL | Gom Tv Korea | Jung Won Chae is the Director of...

    CFO | Twitchtv | Kevin Lin is COO of TwitchTV, the world's best...


    Type Interactive, Panel
    Hashtag #sxsw #esports
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13499


12:30pm

Indie Games, Indie Film - DejaVu

3:30pm

The Power of Contemplative Play
    Sunday March 11, 2012 3:30pm - 4:30pm @ Palmer Events Center (Room 1-2) (900 Barton Springs Rd., Austin, TX 78704)
    Play is a human thing. Before games, even before language, we play. Play is the first tactic we use for understanding our environment and each other. Let's forget about "gamification" for a second (phew!) and look at where unstructured play can take us in digital experiences. Tablets and smartphones provide a whole new context for interaction, and by all accounts it seems that whatever experiences arise there, they will be far more playful than on the desktop. The networked entertainment system, already the site of much of the culture around 'gaming', is branching out to offer all sorts of different media experiences. How can play help make sense of this new landscape? Both Planetary by Bloom Studio and Journey by That Game Company explore new types of contemplative play and help define a new genre in gaming and applications.

    Speakers
    Founder & Pres | Bloom

    Dir, Culture & Comm | ngmoco:)

    Producer | That Game Company


    Type Interactive, Panel
    Hashtag #sxsw #PowerPlay
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10263


3:30pm

Video Games: The Supreme Court and What’s Next
    Sunday March 11, 2012 3:30pm - 4:30pm @ Palmer Events Center (Room 4-5) (900 Barton Springs Rd., Austin, TX 78704)
    The video game industry faces a transformative moment in its history. A recent landmark victory before the Supreme Court in the case of Brown v. EMA/ESA affirmed that free speech protections apply every bit as much to video games as they do to other forms of creative expression, and underscored the constitutional protections afforded to video games, developers and industry artists. Video games have also become a mass medium with widespread appeal for people of all ages, and increasingly influence areas of daily life such as education, health and the workplace. In this session, Entertainment Software Association President and CEO Michael Gallagher will discuss what the Supreme Court decision means for video games and artistic expression, and what is next for this innovative and ever-evolving industry.

    Speakers
    Pres & CEO | Entertainment Software Association


    Type Interactive, Solo
    Hashtag #sxsw #BrownvEMA
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12158


5:00pm

Social, Mobile, Location-Based Games
    Sunday March 11, 2012 5:00pm - 6:00pm @ Palmer Events Center (Room 1-2) (900 Barton Springs Rd., Austin, TX 78704)
    Developers are tapping into mobile devices’ built in features to produce feature-rich, social game experiences. Hear from gaming startups who are offering social education (Andrew Hsu, Airy Labs), alternate-reality (Gregory Trefry, Gigantic Mechanic) and competitive virtual crime gameplay experiences (Mike Ouye and Pete Hawley, Red Robot). Andrew Hsu, a Ph.D. candidate at Stanford University left the program to found Airy Labs, a startup building the next generation of global, social learning games. Creator of the Come Out & Play Festival, author and teacher on casual game design, Gregory Trefry co-founded Gigantic Mechanic to make the everyday world more fun and help people connect with others. Mike Ouye and Pete Hawley from Red Robot will offer insight on building a location-based game platform, why they launched on Android first and how their Facebook and console game backgrounds influenced the direction of Life Is Crime.

    Speakers
    CEO and Founder | Airy Labs

    Co-founder | Gigantic Mechanic | Greg Trefry has wide array of...

    President | Plugged In PR | Heather Sorensen is the Founder and...

    CEO & Co-founder | Red Robot | Mike is CEO and Co-Founder of...

    Chief Prod Officer & Co-Founder | Red Robot Labs | Hi - I'm the...


    Type Interactive, Panel
    Hashtag #sxsw #SMLGames
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100397


5:00pm

Taking a RISK: From Board Game to Facebook
 
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  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
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