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2:00pm

Digital vs. Print: Storyboard to Digital Delivery
    Friday March 9, 2012 2:00pm - 3:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)

    This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, digital marketers, programmers and digital publishing pioneers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies and how publishers are collecting and using metadata to enhance the reader experience.

    Speakers
    VP, Hearst App Lab | Hearst Magazines | Chris Wilkes is the …

    CTO | Conde Nast | Joe Simon is Executive Vice President - C…

    CTO | Next Issue Media | KEITH BARRACLOUGH CTO, EVP Products…

    EVP & Chief Digital Officer | Meredith National Media Group …

    VP, Digital Business Dev | Time Inc | Perry Solomon is the V…


    Type Interactive, Panel
    Hashtag #sxsw #NextIssue
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13155


2:00pm

Popping Your Bubble: Stories of the Digital Divide

2:00pm

The Future of Lifestyle Media
    Friday March 9, 2012 2:00pm - 3:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you break in? Once in, how do you stay current? This panel will first define the nebulous term “lifestyle media,” from national design magazines with full staffs to small, personal blogs headed by creative individuals. Who is the target market for lifestyle media? What do they want / need? How can you transition from being a lone, creative blogger to a nationally known resource? Second, we’ll discuss innovation in lifestyle media. Where is the innovation? How does the rise in online lifestyle media change the traditional media landscape? What’s the future of lifestyle media? Finally, we’ll discuss the nuts & bolts of lifestyle media. How do you hone your focus? Is your expertise more style-oriented? Are you a foodie? How can you channel your interests and knowledge in the right direction? Our panelists include the founder of one of the world's most popular design blogs, and editor-in-chief of a national lifestyle print magazine. Get a behind-the-scenes look at the relationship between print and online, and how major players in lifestyle media are working together.

    Speakers
    Dir | Krrb | Andrew Wagner is the current director of Krrb a…

    Editor | Camillestyles.com | Camille Styles is the founder a…

    Founder | DesignSponge.com | Grace Bonney is the founder and…

    Editor, Food & Prop Stylist | Sweet Paul Magazine

    Editor | Austin Eavesdropper | Tolly Moseley is a freelance …


    Type Interactive, Panel
    Hashtag #sxsw #lifestyle
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100143


3:30pm

Hyper Local Public TV Station Models: Content 3.0

3:30pm

Serendipity (n.): A Happy Discovery By Accident

3:30pm

The Power of Visual Storytelling

5:00pm

Get Lit: Why Story Matters

5:00pm

Public Radio Is Media’s Future. You Heard It Right

5:00pm

The Fashion Fog: Redefining Content & Commerce
 
 

9:30am

A Penny Press for the Digital Age
    Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)

    In the 19th century, the “penny press” revolutionized journalism by covering news that appealed to the broadest possible public. Today, as media organizations struggle to monetize online coverage and chase tech trends, they have all but abandoned less-than-affluent readers — and with them, the commitment to public service journalism. According to Pew, fewer than half of Americans who make under $75K a year go online for news. This panel will reconsider the digital divide in terms of information as well as technology. We’ll explore how low-income and working-class people – the majority of Americans – can be included in the future of online news. We'll discuss new models for participatory, data-driven local journalism. We’re not trying to save newspapers or kill them off. Our aim is to help bring journalism back to those who punch a clock. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Assoc in Research | DeWitt Wallace Center for Media and Demo…

    COO | MetaFilter | Jessamyn West is a community technologist…

    Editor-in-Chief | Voice of OC

    Editor-in-Chief | Voice of OC

    Asst Professor | School of Journalism and Mass Communication…

    Founder & Pres | Banyan Project | Tom Stites is founder and …


    Type Interactive, Panel
    Hashtag #sxsw #digipenny
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10427


9:30am

Big Ol' Babies: Why Baby Boomers=Public Media FAIL
    Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Public Media, or at least the public media funding model, has been cited as the future of the journalism industry. As Public Media continues to face funding challenges, there is an ongoing face-off between digital natives working towards innovation and baby boomers working to stay buoyant during uncertain times. The two groups seem to constantly disagree about what public media should be doing at this moment in time. Are the decisions made by the older generation too safe? Conversely, where are baby boomers' decisions risky but misguided? Legacy staff need to regard their younger colleagues as valuable resources necessary for the survival and success of public media moving forward. What themes of conflict are emerging between the two generations across organizations? This panel identifies the top 10 key challenges contributing to the stagnancy of public media and explores what actions we would take to ensure public media's future if we were in charge.

    Speakers
    Director of Strategy | Mindset Digital | Adam Schweigert wor…

    Educational Technologist | The University Of Texas Center Fo…

    Assoc Prod Mgr, Social Media | Former product manager for PB…

    Chief Digital Officer | NBC News | SVP & Chief Digital Offic…


    Type Interactive, Panel
    Hashtag #sxsw #BigBabies
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11177


9:30am

Entertain or Fail: Brands As the New Publishers
    Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Brands today have more consumers at their fingertips than any TV show or magazine could ever offer thanks to an abundance of multi-connected digital platforms. But entertaining those consumers on multiple platforms is a role that brands have never had to play before. The opportunities are turning brands into this generations publishers. This is the next evolution in content creation -- when brands fully take on the role of publisher and entertainer. And the brands that do this successfully will win.

    Playing the role of publisher and content creator means moving beyond old-school push-message advertising. It means creating engaging content that invites the consumer in to make the experience their own, and it means allowing the consumer to be the copywriter in some cases. It also means that brands must constantly evaluate if their content is fresh, engaging, provoking and causing a reaction in their audience. It means that brands must entertain … or fail.

    Speakers
    Chairman & CEO | Machinima Inc | Allen DeBevoise is the Chai…

    Pres | Katalyst | Anthony Batt is the President of Katalyst,…


    Type Interactive, Core Conversation
    Hashtag #sxsw #entertain
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13175


9:30am

When Copyright Trolls Attack

11:00am

Does Free Content Cannibalize Your Paid Consulting

11:00am

Philanthropy Is Not the Future of Journalism

11:00am

Real-Time Newsjacking & a Cold-Blooded Tweeter
    Saturday March 10, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    At UrgentGenius.com, we've spent 2 years gathering examples of ideas that have achieved stand-out by hijacking the news or have created real-time content. For SXSWi we've searched the globe to find real-time topical genius. The result? Well, it sounds like a bad joke: What do you get when 3 strangers – a Brit, a Dutchman and a man from Taiwan - walk into an Austin bar with a lady snake that promptly escapes. Chaos and a hopefully engaging panel ensues. The sharp-tongued @BronxZoosCobra gained 200,000 followers as she live-tweeted her escape from the zoo. She is the second-most followed animal on Twitter and will be the conference's first reptile speaker. Michael Logan heads up the content arm for satirical animators NMA while Remco Marinus shot a new commercial every day for IKEA's 365 campaign. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Egyptian Cobra | C/O Urgent Genius

    Planning Director | Iris Worldwide | Esty Gorman is the Regi…

    Regional Creative Dir APAC | Iris Worldwide | Grant is the R…

    Head of Content & Business Dev | Next Media Animation | Mich…

    Creative Dir | Lemz | I'm a Creative Director and partner at…


    Type Interactive, Panel
    Hashtag #sxsw #UGNewsjack
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10979


11:00am

Rethinking How to Communicate Science
    Saturday March 10, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    It's been 30 years since Edward Tufte convinced designers that the visual display of quantitative information mattered. We illustrate evidence to promote understanding, but our choices to express science have changed. The pervasiveness of technology in our lives generates volumes of data. Increasingly, scientists and researchers make extensible versions of their datasets available. Crowdsourcing projects generate additional data sources. The result is a new diction to distinguish fact from fiction.We used to rely on science writers and designers to translate impenetrable academic and scientific studies. Today, citizens and academics alike have accessible ways to visualize information. Is that enough? Communicating about science requires balancing competing interests with conflicting evidence. The craft of science communication will evolve with new technology and the ways we decipher the political, social and economic context of available evidence will be increasingly critical.

    Speakers
    Pres | Chicago Justice Project | Laura serves as a senior vi…


    Type Interactive, Solo
    Hashtag #sxsw #RethinkSci
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12326


12:30pm

Crowd Sourcing Community Projects Like Tom Sawyer

12:30pm

Rise of Analytics: Impacting the Editorial Process?

12:30pm

Rude Awakening: Content Strategy Is Super Hard
    Saturday March 10, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    It's official: "content strategy" has become a trendy buzzword phrase that everyone is using to describe everything remotely related to content. SEO content strategy! Social media content strategy! Content marketing content strategy! Wait. This sucks. Weren't we just starting to focus on The Important Stuff? The messy, complicated content stuff that companies have been ignoring for years? What needs to happen now if we're finally going to get this content thing right? Four of the brightest minds in content strategy will tackle some the toughest issues our companies are facing: cross-platform distribution, governance, legacy content, distributed publishing, and trying to prepare our content for future technologies we can't possibly predict. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Content strategist & editor | Brain Traffic/Contents Magazin…

    Dir | Gnostyx Research | Joe Gollner (http://www.gollner.ca)…

    Managing Partner | Bond Art+Science

    Founder/CEO | Brain Traffic | Kristina Halvorson (CEO and fo…

    SVP Customer Experience | Wells Fargo | Mark McCormick is Se…


    Type Interactive, Panel
    Hashtag #sxsw #RudeAwaken
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9137


12:30pm

The New Hollywood: Building Celebrity Brands Online

3:30pm

Data Visualization and the Future of Research
    Saturday March 10, 2012 3:30pm - 4:30pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)

    Data are the building blocks of information, fueling our algorithmic digital world. But with so much data being produced, how can we process it? Visualization techniques allow users to understand vast amounts of data that we can’t parse. Get up to speed on techniques of data visualization from scientific researchers and scholars working in informatics, computer science, and physics – and see how these tools can help you understand Twitter. And data analysis and visualization isn’t just for science. The digital humanities movement shows us that innovative data practices aren’t just for science anymore. See innovative digital humanities research in data mining and visualization that will have you thinking differently about literature and history. This panel focuses on developments in data visualization strategies but will also covers the basics of data, some major issues with data analysis and data visualization, and prominent theories of visualization.

    Speakers
    Associate Professor | Indiana University | Johan Bollen is a…

    Program Officer | Alfred P Sloan Foundation

    Dir, Education & Scholarly Comm | Microsoft Research | Lee D…

    Sr Acquisitions Editor - Information Science | MIT Press | M…


    Type Interactive, Panel
    Hashtag #sxsw #dataviz
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10546


3:30pm

Rise of the Indie Web

3:30pm

The Curators and the Curated

3:30pm

Tweeting Osama’s Death: From Citizen to Journalist
    Saturday March 10, 2012 3:30pm - 4:30pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Within hours of learning that Osama bin Laden had been killed in Pakistan, Twitter users realized that a man had unknowingly live-tweeted the raid. Sohaib Athar (@reallyvirtual) showed what happens when ordinary people, by chance, find themselves in the middle of newsworthy events: They act like journalists, sharing information, asking questions, and working with others to figure out what happened. The speed with which his tweets traveled the world show how Twitter can turbocharge simple acts of citizen journalism by spreading them to new audiences. Steve Myers, managing editor of the Poynter Institute’s website, will describe how Athar’s tweets illustrate citizen journalism practices and how U.S. journalists learned of them so quickly. Athar, in his first trip to the U.S. since bin Laden’s killing, will describe what happened, what it was like to be in the middle of an international media scrum, and how the incident has affected his views of the media and changed his use of Twitter.

    Speakers
    Software Consultant

    Former Poynter.org Managing Editor, Current Managing editor …


    Type Interactive, Dual
    Hashtag #sxsw #OBLtweet
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10307


5:00pm

Copy Matters: Content Strategy for the Interface

5:00pm

Monetizing Mommy

5:00pm

Reporters & Evangelists: Politics of Online News
    Saturday March 10, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    How much does ideology matter for online journalists and news sites? People talk about a fractured web of ideological bubbles where liberals go to Daily Kos and conservatives to The Daily Caller. But do more traditional media outlets use ideology as a way to make their brands stand out online? Does taking an ideological position on the Web damage a reporter's credibility? Is selling your ideology a good way to make a living on the internet?This panel assembles an all-star cast of reporters from the BBC, The Guardian, Politico, and even Ohmynews.com in Korea to debate that question. Between them they have written for some of the top online news sites on three continents and have appeared on ABC, CBS, CNN, CNBC, MSNBC, and FOX. Representing a range of political attitudes and journalistic creeds, the panel will seek to answer: What is the role of ideological journalism in online news? This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    PhD Candidate | University of Cambridge | Andrew is a PhD ca…

    Journalist | The Guardian | Mary O’Hara was born and grew …

    Co-founder, Managing Editor | Partisans.org | --Excited to b…

    Journalist/Pundit | Roll Call | Shira Toeplitz is a politics…


    Type Interactive, Panel
    Hashtag #sxsw #partisans
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11690


5:00pm

Think Global, Blog Local: The Regional Tech Blog
 
 

9:30am

Publishing Models Transforming the Book

9:30am

Storytelling Beyond Words: New Forms of Journalism
    Sunday March 11, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    We are in the midst of a digital revolution, and yet journalistic storytelling remains trapped in the Stone Age. We have all sorts of digital tools at our disposal -- video, social media, interactive graphics, etc. -- and still our stories are boring. Our panel will help you think in new ways about storytelling forms. Instead of sending users to a separate link for a video, why not embed video into the story at strategic points? Instead of writing long articles analyzing the accuracy of a politician's statements, why not invent a meter that allows the audience to quickly see that for themselves? We'll offer examples of how journalists harness digital tools to reinvent storytelling in ways that delight audiences, elucidate complex issues, improve communities and strengthen democracy. This panel is for geeks who care about storytelling; it's for storytellers who care about digital tools; and it's for anyone who cares about the future of journalism.

    Speakers
    Editor/Interactive News | The New York Times | Aron Pilhofer…

    PolitiFact Editor | PolitiFact | Bill Adair is the creator a…

    Editor in Chief | The Journal Register Co | Jim Brady is the…

    Dean of Faculty | The Poynter Institute | Stephen Buckley is…


    Type Interactive, Panel
    Hashtag #sxsw #stories
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10994


11:00am

140 Characters vs. 14000 Words: The New Long Form
    Sunday March 11, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    In the age of shortened attention spans and journalism that exists in 140 characters or less, how does long-form journalism not only compete but prevail in the digital space? Slate editor David Plotz, creator of Slate’s noted fresca program, will showcase some of the latest and most engaging interactive features that are redefining long-form journalism on the web. Evan Ratliff, contributing editor at Wired and founder and editor of The Atavist, will present the newest opportunities for interactivity within long-form in-app. This isn’t your grandmother’s long-form -- the innovations showcased in this presentation move us to the next phase of the medium, helping to transform long-form journalism pieces into traffic success stories, and a boon for advertisers.

    Speakers
    Editor | Slate | David Plotz is editor of Slate. Before join…

    Founder & Editor | The Atavist | Evan Ratliff is the co-foun…


    Type Interactive, Dual
    Hashtag #sxsw #longform
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11046


11:00am

Discoverability and the New World of Book PR

11:00am

Driving the Change: Public Media Goes Transmedia

11:00am

Rise of the Interactive Director As Creative Lead

12:30pm

All Eyes on You: Visual Effects & Viewer Engagement
    Sunday March 11, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Why do certain videos capture your attention, while others fall flat? Whether you realize it or not, visual effects touch over 80% of the minutes you see on television or in a movie theater today. These effects are often self-evident but sometimes can be subtly woven into video – acting as a supplement rather than the main action. So why are visual effects so important to you? How can the use of effects affect who watches your video content and how they engage with it? Katherine Hays, CEO of visual effects powerhouse GenArts is making it her mission to ‘democratize the power of visual effects’. Katherine will discuss the impact of visual effects on various audiences and forms of video content and share practical advice on how content producers (even on amateur levels) can put themselves in the director’s chair and make their videos play better.

    Speakers
    CEO | GenArts Inc | Katherine joined GenArts as CEO in June …


    Type Interactive, Core Conversation
    Hashtag #sxsw #vfx4views
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9321


12:30pm

Once & Future King: Can Syndication Save Content?
    Sunday March 11, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    The publishing industry has always embraced new technology as a primary driver of success. Syndication was once the solution for an industry challenged by economics, technology, and globalism, allowing content to reach the widest audience at the greatest cost savings. But it hasn’t changed much in the last century. As new practices of media consumption emerge, publishers have seen their fortunes decline precipitously. While content may still be king, the distribution and consumption of that content have become increasingly problematic. Caught between outmoded business models and the disruptive dynamics of digital media, publishers now occupy an untenable position that impacts their ability to remain competitive and profitable. Can syndication once again save publishing by providing new modes of distribution, consumption, and revenue? This panel will discuss current syndication practices and explore the potential for reinvigorating an old idea for a new media world.

    Speakers
    Flipboard | Christel van der Boom is a communicator passiona…

    Founder | Free Range Content Inc | Jesse Levine has launched…

    CEO | Free Range Content Inc | CEO Free Range Content (Repos…

    SVP & CTO | NewsRight | Todd Martin is a technology infrastr…


    Type Interactive, Panel
    Hashtag #sxsw #syndicate
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12874


12:30pm

Psychology of Narcissism & How It Affects Brands
    Sunday March 11, 2012 12:30pm - 1:30pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Society spends increasingly more time online, watching & reading about strangers. Is peep culture creating more narcissists or simply helping us connect through the sharing of our intimacies? Do users share content that they are passionate about & believe in or do they simply share content that influences how others perceive them? This panel will duke out diverse opinions on how brands use the internet famous to spread buzz about products & services, what this means for the future of marketing & how this effects everyone's behavior online. As time passes will positive sentiment towards an influencer inevitably change to negative? Is influencer marketing changing how we behave online & in our everyday? Is peep culture & narcissism shaping our world, playing a part in marketing & influencing our sharing & buying decisions? Come join our internet culture obsessed panel consisting of a psychologist, blogging pioneer, community manager & online lifestyle blogger/ self proclaimed narcissist.

    Speakers
    Lifestyle Blogger | CasieStewart.com | Casie is a daily life…

    Clinical Psychologist | Jacob Small PhD | Jacob Small is a c…

    Clinical Psychologist | Jacob Small PhD | Jacob Small is a c…

    Pres | The Blog Studio | Lucia Mancuso is the President of T…

    Strategist | Spooky English PR | I'm a Geeky PR strategist a…


    Type Interactive, Panel
    Hashtag #sxsw #LookAtMe
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12781


12:30pm

The Secret Path to Success in Online Video

3:30pm

How Comics Journalism Is Saving Your Media

3:30pm

How to Be an Idea Factory

3:30pm

Open Web, Open News: Reporters & Developers Remix

3:30pm

The Trend of Trending

5:00pm

Content and Coding Are Not Commodities
    Sunday March 11, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of attitudes, it's hard to get buy-in from the other side. What coders and journalists should understand: they have more in common than not. Both sides are motivated by their craft and a desire to feel that an audience is experiencing their work, whether though prose or programming. They want to work with smart people on interesting problems. Coders and writers are not interchangeable. Great talent can be an order of magnitude more effective than mediocre talent.Though discussions of case studies from The Washington Post, New York Times, Huffington Post and the federal government, this panel will explain from both the journalists' and the programmers' perspectives how to speak a language they will understand.

    Speakers
    Interactive News Editor | The Huffington Post

    ben.balter.com | Ben Balter is a J.D./M.B.A. candidate at th…

    Galactic Organizer | Hacks/Hackers

    Managing Editor, The Wall Street Journal Digital Network/Dep…


    Type Interactive, Panel
    Hashtag #sxsw #commodity
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10270


5:00pm

How to Personalize Without Being Creepy II

5:00pm

On the Internet, Everyone Knows You're a Dog
    Sunday March 11, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    As former Representative Anthony Weiner discovered the hard way, remaining anonymous in this hyper-social world is becoming nearlyimpossible. But what sucks for Anthony Wiener has been great for conversations on the Web – with the rise of authenticated platforms, anonymous comments and posts are giving way to real dialogs between authors and their audiences.

    For example, when comments on popular sites like TechCrunch became tied to real Facebook profiles, the experience went from a juvenile insult-fest to a civil value-add information exchange. There’s undoubtedly progress to be made, but authentication and social platforms are giving us a glimpse of what the future holds: low friction ways to connect your opinion to a piece of content, easier ways to see what your friends care about, and better ways to insert your POV.

    For better or worse, it’s becoming harder to remain anonymous online. In this panel discussion, we will discuss how technology is changing online self-expression.

    Speakers
    Founder | 4chan/Canvas | Christopher "moot" Poole is the fou…


    Community Evangelist/Instagram Queen | jayzombie | Jessica i…

    Twitter | Michael Sippey is Group Product Manager at Twitter…

    Investor

    GM | Dogster/SAY Media | Founder, innovator, investor, advis…


    Type Interactive, Panel
    Hashtag #sxsw #SAY
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9824


5:00pm

Successful Journalism Startups: Global Lessons
 
 

9:30am

Brand Journalism in the Real-World
    Monday March 12, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Brand journalism is often defined by what it isn’t. It’s not just blogging, it’s not PR, but it isn’t traditional reporting either. This session will focus not only on defining brand journalism, but also will go in-depth on what brand journalism looks like in action, how organizations can incorporate editorial practices and how traditional journalists can make the shift. MarketingProfs Chief Content Officer Ann Handley will sit down with Twitter’s Editorial Director Karen Wickre, Eloqua’s in-house reporter Jesse Noyes and Erica Swallow of Southern Swallow Productions to discuss what adaptations need to be made in corporate environments, how to mitigate bias, and what policies you should institute to ensure the emerging practice’s integrity. It’s brand journalism, with a real world emphasis. This session is sponsored by Eloqua.

    Speakers
    Chief Content Officer | MarketingProfs | Ann Handley is the …

    Owner | Southern Swallow Productions | Erica Swallow is the …

    Corporate Reporter | Eloqua | Jesse Noyes is Corporate Repor…

    Editorial Dir | Twitter | Karen Wickre is Editorial Director…


    Type Interactive, Panel
    Hashtag #sxsw #BrandJour
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100155


9:30am

State of the Media Democracy

9:30am

The Hyperlocal Hoax: Where's the Holy Grail?

11:00am

Artists in Labs: Participatory Design at Eyebeam
    Monday March 12, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Eyebeam Art & Technology Center provides a context for creative collaboration and the cross-pollination of ideas & practice. In our lab at any given time, there are up to 20 resident artists onsite at our 15,000 sq-ft facility, developing work for open dissemination through online, primarily open-source, publication. Three Eyebeam fellows will discuss their work, how they blend creative strategies & technology to build communities, share information, and create spaces for play & participation. Kaho Abe will present her work with youth and adults to demystify the black box of consumer electronics and create their own custom interfaces for games and play. Nova Jiang will present recent projects that leverage individual desire with risk & reward to create a low barrier for entry and increased participant investment. Jon Cohrs will share insights into his work combining tactical media, software and DIY interventions with location-based experiences to engage participants in meaningful dialogue about social issues.

    Speakers
    Fellow | Eyebeam Art & Technology Center | Fran Ilich is a w…

    Fellow | Eyebeam Art & Technology Center | Jon Cohrs is a re…

    Fellow | Eyebeam Art & Technology Center | Kaho Abe is curre…

    Fellow | Eyebeam Art & Technology Center | Nova Jiang’s cu…

    Resident | Eyebeam


    Type Interactive, Panel
    Hashtag #sxsw #Eyebeam
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9816


11:00am

Has Twitter Made the Sports Reporter Obsolete?
    Monday March 12, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    An NFL star live tweets his own traffic stop. An accidental DM reveals a shocking trade rumor. Instead of press releases, Tiger Woods breaks news about Tiger Woods by having @TigerWoods share a link to TigerWoods.com. These are just a few examples of sports stars bypassing traditional media outlets to tell their stories directly to fans. Athletes and teams no longer just control the message, they can be their own messenger. So what is a sports reporter to do? In an era of real-time box scores and self-created scoops, has the role of the traditional reporter doing locker room interviews and post-game recaps become irrelevant? Two respected and highly engaged sports journalists discuss how the immediacy and reach of Twitter have changed the very nature of their jobs—and how sports media must adapt to the "always on" world.

    Speakers
    College Football Reporter | CBS Sports | Bruce Feldman is a …

    Writer | The Atlantic Wire | Dashiell is a freelance writer …

    Reporter | ESPN

    Media Reporter | Sports Illustrated | Richard Deitsch is a w…


    Type Interactive, Panel
    Hashtag #sxsw #SportTweet
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10343


11:00am

iVision Africa: New Media's Role in Reframing Africa

11:00am

Language of Mutilation: Grammar for Ads & Life
    Monday March 12, 2012 11:00am - 12:00pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Grammar is like K-Y Jelly — when used correctly, everyone benefits. But copywriters and art directors find equal pleasure wreaking grammatical havoc, the results of which Strunk and White deemed “the mutilation of language” back in 1918. They’d likely cringe at Honda Civic’s tagline “To Each Their Own.” (Do you know why?) And sometimes there are good reasons to disregard the evolving commandments of English language construction, like how pronouns must agree with their antecedents, especially when following the “rules” will turn off your reader. But even in 2012, some things should be right every time. Who the hell are Strunk and White? And what are these things we should get right? Come find out. We’ll talk about where these “rules” came from, the assumptions made about those who appear not to follow them and a few grammar basics. Punctuation isn’t so boring if you think about quotation marks as little hugs, ravishing commas and periods. It’s almost hot, in a syntactic kind of way.

    Speakers
    Content Editor | McKinney


    Type Interactive, Solo
    Hashtag #sxsw #grammar
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12181


12:30pm

3-2-1 Publish: Prepping the News Room for D-Day

12:30pm

Bridging the Digital and the Divine
    Monday March 12, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)

    Surveys regularly show 80% of Americans consider themselves religious or spiritual. How do religion and faith play out online, and how are organizations trying to engage diverse faith audiences? In this panel, 3 highly successful faith organizations and the interactive agency that has supported them will discuss their success and frustrations as they try to bridge the digital and the divine. Patheos will share their expertise in social media engagement and talk about how to monetize content in the faith space without losing your soul. Odyssey Networks will show how they are using multiple applications, including a mobile app, to distribute content. Interfaith Youth Core (IFYC) will discuss their new digital strategies, via their Webby-nominated website and social media platforms. Digitaria will bring its extensive interactive knowledge and the new technologies they use for both non-profit and Fortune 500 clients to drive engagement and dynamic user experiences.

    Speakers
    Online Comm Mgr | Interfaith Youth Core | Adrienne Baker, on…

    Managing Editor | Beliefnet

    VP of Comm | Interfaith Youth Core | Dan Pawlus currently se…

    Head of New Media & Distribution | Odyssey Networks | Mathew…

    Executive Editor | Patheos | Patton Dodd is executive editor…

    Sr Creative Dir | Digitaria Interactive | Paul Drohan specia…


    Type Interactive, Panel
    Hashtag #sxsw #D2D
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8710


12:30pm

Character Building As an Attention Magnet

12:30pm

Social Role-Playing: Brands and Publishers

3:30pm

Big Brands and You: Make the Love Connection

3:30pm

It's Not News, It's Business

3:30pm

Knitting a Long Tail in Niche Publishing

3:30pm

Subtext and Shipping: The Lesbian Community Online

5:00pm

Self-Publishing: A Revolution for Midlist Authors?

5:00pm

Snackable Content: Working in a Bite-Sized Future
    Monday March 12, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    The future is in Snackable Content, but is that a good or bad thing, and how can it be linked to existing paradigms of content distribution and goals? The Snackable Content panel will cover aspects of the changes that have occurred with regards to the proliferation of mobile, social, and aggregation of content on the web. Making content into bite-sized, beautiful and (ideally) meaningful pieces makes it more likely to be shared, but what should be considered in terms of design, discovery, conversion and community? This panel will consider these ideas from multiple perspectives including social design, web trends, community, and advertising/marketing; along with some purely observational and theoretical perspectives on social networks and sharing. Listen and ask questions to thought leaders from the arenas of new media publishing, design, marketing, local community, international brands; and hear from deep thinkers about the web and network interactions in general.

    Speakers
    Dir of Strategy | JESS3 | I'm the Director of Strategy for J…

    The Curiosity Collective | Hi there! I'm a freelance Communi…

    Director of Computering | Barton F Graf 9000 LLC | aka @evil…

    CEO | Plexus Engine | Marshall Kirkpatrick is the CEO of Ple…

    NIKEiD Digital Lead | NIKE | Todd Ames is the NIKEiD Digital…


    Type Interactive, Panel
    Hashtag #sxsw #Snackable
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11059


5:00pm

Tricking People into Reading Again
    Monday March 12, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Despite its reputation as a kitten video landfill, the Internet has been responsible for more reading than most high schools. Every day of the week, Cracked.com publishes at least one 2,000 – 3,000 word article, most of which are read by over a million people.

    The tradition of written humor was in a rough spot before the web. There was National Lampoon in the 70s that acted as a feeder / launching pad for SNL and a bunch of movies, but the magazine was mostly dead by the mid-80s. There was Spy in the 80s. But by the time the 90s rolled around, all you had was lad mags like Maxim and Mad Magazine. If you didn’t live in a big city that carried the Onion, were too ashamed to have a magazine with a half naked reality TV star on your coffee table (Maxim) or were 12 (Mad), you didn’t have a place to read humor. It’s an important art form with a long history all the way back to Swift.

    Whether the online audience knows it or not, when they’re goofing off at work reading Cracked, The Onion and McSweeney’s, they’re partaking in one of the oldest, and most important forms of art and social commentary.

    Speakers
    Editor | McSweeney's | Chris Monks is the managing editor of…

    Founder and Editor | Cracked.com

    Editor | The Onion

    Account Coord | Cracked.com


    Type Interactive, Panel
    Hashtag #sxsw #Comedy
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9617


5:00pm

What’s the Holy Grail of Social/Mobile/Local?
    Monday March 12, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Consumers are increasingly looking for dynamic, personalized content and services that will help them engage and exchange with others, and share common experiences while on the go. Such applications are the mobile holy grail of modern times and premium brands are rushing to deliver them, although with limited success. What does it take to deliver such services? What is the role of the content curator? And how can you serve consumers who sometimes just don’t know what they want? Melbourne-based Lonely Planet CEO Matt Goldberg and BBC Worldwide Digital Director Daniel Heaf of London will use the platform to address these questions, examine the technologies and consumer behaviour that are changing the way content providers think, influencing their investment decisions and share their experiences of working with this dilemma across BBC Worldwide’s portfolio of premium passion brands – among them Lonely Planet, Doctor Who and Top Gear.

    Speakers
    BBC Worldwide’s Digital Director | BBC Worldwide

    CEO | Lonely Planet


    Type Interactive, Core Conversation
    Hashtag #sxsw #wenzani
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP8622


 
 

9:30am

Reported Aggregation: A Truce in the Content Wars?
    Tuesday March 13, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    2011 was a big year for news—from the Arab Spring uprisings to the debt-ceiling meltdown, to quakes, floods hurricanes and the Republican presidential smackdown. Fortunately, the year also saw the emergence of a new approach to presenting breaking news—reported aggregation, a form that offers the chance of a truce in the battle over original reporting vs. aggregation (aka Bill Keller vs. Arianna Huffington). Reported aggregation blends curation, social media, and traditional, pick-up-the-phone-or-hit-the-streets reporting to deliver up-to-the-minute coverage of breaking news and, increasingly, ongoing coverage of in-depth stories. Successes include Andy Carvin's breathtaking Twitter feed, which combines you-are-there retweets with crowdsourced verification and original contributions, is one example; Mother Jones' highly popular explainers, which Nieman Labs called "a fascinating fusion between a liveblog and a Wikipedia page;" HuffPo's and Slate's ongoing experiments with curation/reporting blends; and more. In this session, we'll look at what makes this form so successful, share ideas and best practices, review tools that will work for even the most tech-hating hack, and discuss the potential of reported aggregation as a new gold standard for breaking news.

    Speakers
    Co-Editor | Mother Jones | Clara Jeffery is co-editor of Mot…

    News Editor | Mother Jones | Nick Baumann is the News Editor…


    Type Interactive, Dual
    Hashtag #sxsw #aggreport
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100019


9:30am

Vetting in the Age of Social: Who Do You Trust?

11:00am

Creating an Internet of Entities
    Tuesday March 13, 2012 11:00am - 12:00pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    The Internet today consists of a morass of partial and redundant content: the ~17m businesses and POI in the US, for example, are duplicated over 1.2 billion website across over 5 million domains. This tangle of duplicate, fragmentary, and often incorrect information ensures that unequivocally identifying a person, place or thing on the Internet will always be a challenge. The members of this panel are working to fix this, and will discuss their projects in the Library, Government, and Big Data sectors to create an Internet where real-world people, places, and things can be referenced unambiguously. It focuses on pragmatic, real-world examples: the panelists from Factual, the Sunlight Foundation, Jetpac, and the Internet Archive each highlight their specific experiences in creating platforms and apps that identify and disambiguate individual entities across applications and verticals, and describe both the pitfalls and benefits of working towards an Internet of Entities.

    Speakers
    Software Developer | Sunlight Foundation

    Dir | Internet Archive

    CTO | Jetpak Inc

    Dir of Prod | Factual Inc


    Type Interactive, Panel
    Hashtag #sxsw #netentity
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9597


11:00am

Is Aggregation Theft?

11:00am

Journalism’s Got 99 Problems: Design Is #1

11:00am

New Career for Journalists: Online Video Producer

12:30pm

Branded Content: We're All Publishers Now
    Tuesday March 13, 2012 12:30pm - 1:30pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)

    The Internet has made everyone a publisher. Even brands are now doing what used to solely be the domain of media companies: creating compelling content. Great content is being used to gain fans, inform customers and increase exposure on the Internet. This panel will discuss the principles of successful viral content - whether articles, infographics or videos and how companies can apply these to branded content. And we're talking about more than just slapping your logo on a pie chart. We'll discuss how to get started, measure results and set goals, as well as the importance of a consistent strategy. You've heard the phrase "content is king" over and over again; this panel will show how and why.

    The Austin Chronicle recommends this event in "The End of the Double Rainbow: Does it take a pot of gold now to go viral?" Read the full feature here.



    Speakers
    Head Honcho | amyvernon.net | Amy spent nearly 20 years as a…

    VP, Exec Comm | American Express | Audrey joined American Ex…

    Sr Creative Editor | Buzzfeed.com | Lindsey cares about the …

    Co-Founder | Contently | Shane Snow is cofounder of New York…


    Type Interactive, Panel
    Hashtag #sxsw #Branded
    Theme Journalism and Online Content
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP9996


12:30pm

Digital Age Editing: A Magazine Editor’s View
    Tuesday March 13, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    For magazine editors today, the delivery of digital content is an undeniable reality, and a terrific opportunity. Digital platforms–the web, tablets, and mobile–allow editors to take their magazines to places they’ve never been before. In this conversation, Lucky Editor-in-Chief, Brandon Holley, and The New Yorker’s Deputy Editor, Pamela Maffei McCarthy, will explore the new magazine landscape. How do editors make the leap from print magazines to multi-platform brands? Holley and McCarthy will explore the evolution of the editorial process –from article choice and presentation to workflow issues to the role of social media—as well as the changes in their audiences’ expectations. Holley, formerly Editor-in-Chief of Jane magazine who also launched Yahoo! Shine, has extensive experience working primarily for younger brands as well as digital environments. McCarthy first worked on reconceiving iconic titles for new eras as Managing Editor of Vanity Fair and Executive Editor of Esquire.

    Speakers
    Editor In Chief, Lucky | Lucky | Brandon Holley Editor-in-Ch…

    Deputy Editor, The New Yorker | The New Yorker | Pamela Maff…


    Type Interactive, Core Conversation
    Hashtag #sxsw #digmags
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9279


12:30pm

Surviving Lulz: Behind the Scenes of LulzSec

12:30pm

What Journalism Can Learn from Science

3:30pm

Audience-Centric Media: Wants and Needs in News
    Tuesday March 13, 2012 3:30pm - 4:30pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    The big dilemma for digital news publishing platforms is how to balance what people “want” to know with what people “need” to know. Most algorithms learn readers’ news consuming habits but have no ability to predict people’s interests when the next tsunami strikes. Likewise, publishers around the world are learning their assumptions of how, when and where people want their news are all wrong. For example, tablets have given a second life to long-form reading, thought to be dead because of the move towards shorter stories online. We will discuss the right formula for news publishers – both platforms and news media companies – to help them define the content they push to readers. We will examine readers' wants, needs and desires based on their consumption patterns, or touch points: when, where and how they want to get their news and how to create the right mix of news offerings to satisfy a reader that has more choices – and more control over those choices – than ever. And we will discuss the topic of serendipity: how to accurately predict interests ahead of time without missing something important, fascinating or plain interesting that’s out of people’s favorite topics. Panel includes executives from Pulse, Evri and Hearsay plus experienced media observers.

    Speakers
    VP of Product | Evri.com | Boston-baked web enthusiast, now …

    Business Dev | Alphonso Labs (Pulse) | Cristina leads busine…

    Co-Founder | Rest of the World Media | Gabriel Sama is a co-…

    Founder | Hearsay

    Digital Projects Editor | Digital First Media | Mandy Jenkin…

    Internet & Social Media Strategist | Stanford School of Engi…


    Type Interactive, Panel
    Hashtag #sxsw #ACN
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12550


3:30pm

Making eBooks Smarter: Responsive Page Design
    Tuesday March 13, 2012 3:30pm - 4:30pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Some ebooks are print edition replicas, some are overstuffed mediafests. Neither fulfill one of screen publishing’s biggest promises: adapting content to meet readers’ needs. The digital page can do much more than its “dumb” static counterpart. Possibilities range from memory-coaxing character summaries embedded “beneath” the digital canvas to continuously streamed in updates. Join author Pete Meyers (“Breaking the Page”, O’Reilly) for a lively group chat. He’ll kick off with a fast-paced tour of digital document design principles and best practices. From there he’ll help attendees compare modern readers’ most pressing needs to the kinds of just-in-time services digital books can deliver. Together we’ll swipe away the notion that digital book design is just about picking fonts or adding video. It’s about shaping content on an infinite canvas so that ebook readers become ebook lovers.
    Type Interactive, Core Conversation
    Hashtag #sxsw #smartebook
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9737


3:30pm

Misuse the Internet and Make People Love You

3:30pm

News Entrepreneurs vs. Traditional Journalism

5:00pm

Crowdsource This! Harnessing the Crowd for Content

5:00pm

Death of Digital Downloads: MP3s the New 8-track?

5:00pm

This Talk Is NSFW: Nudity and Online Journalism
 

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