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2:00pm

@TVEngagement: Does Social Media Drive TV Ratings?
    Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean for the networks promoting shows? Nearly every major network and cable outlet includes at least one social media component to compliment its linear programming, driving engagement with its viewers. But, why? This panel will explore (and hopefully answer) what is the measurement of success in multi-screen viewing. Does social media directly drive ratings? Does social/digital buzz translate to more eyeballs on the screen, or just more critics? We will delve into how social media is driving tune-in and increasing buzz surrounding linear programming. We will look at spikes in viewership associated with spikes in social media and strong SM campaigns through various case studies and examples.

    Speakers
    SVP MTV Digital Media | MTV Networks | Colin Helms is Senior...

    EVP Mktg | Shazam Entertainment | David Jones joined Shazam in...

    Sr VP Mktg | Bravo Networks | Ellen Stone Senior Vice President...

    Sr VP Mktg, Creative Svcs & Brand Strategy | Food Network | As...

    VP | Text100 | Tara O‘Donnell has 18 years of consumer and...


    Type Interactive, Panel
    Hashtag #sxsw #tvengage
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10516


2:00pm

Branding Without Bullshit: Building Social Media-Proof Brands

2:00pm

Brands As Patterns

2:00pm

Building a Jewish Presence Through Social Media

2:00pm

CNN's Black in America / Silicon Valley: Aftermath

2:00pm

Digital vs. Print: Storyboard to Digital Delivery
    Friday March 9, 2012 2:00pm - 3:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)

    This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, digital marketers, programmers and digital publishing pioneers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies and how publishers are collecting and using metadata to enhance the reader experience.

    Speakers
    VP, Hearst App Lab | Hearst Magazines | Chris Wilkes is the vice...

    CTO | Conde Nast | Joe Simon is Executive Vice President - Chief...

    CTO | Next Issue Media | KEITH BARRACLOUGH CTO, EVP Products...

    EVP & Chief Digital Officer | Meredith National Media Group...

    VP, Digital Business Dev | Time Inc | Perry Solomon is the Vice...


    Type Interactive, Panel
    Hashtag #sxsw #NextIssue
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13155


2:00pm

Get Smart! Hack Your Brain for Peak Performance

2:00pm

Making a Grand Entrance: How to Launch a Product

2:00pm

OMG Your RFP Is Killing Me

2:00pm

Popping Your Bubble: Stories of the Digital Divide

2:00pm

Raise Your Profile Using SXSW

2:00pm

Sex on the Web – The Sabotage of Relationships?

2:00pm

Social Change, Social Media & Social Filmmaking

2:00pm

The Future of Lifestyle Media
    Friday March 9, 2012 2:00pm - 3:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you break in? Once in, how do you stay current? This panel will first define the nebulous term “lifestyle media,” from national design magazines with full staffs to small, personal blogs headed by creative individuals. Who is the target market for lifestyle media? What do they want / need? How can you transition from being a lone, creative blogger to a nationally known resource? Second, we’ll discuss innovation in lifestyle media. Where is the innovation? How does the rise in online lifestyle media change the traditional media landscape? What’s the future of lifestyle media? Finally, we’ll discuss the nuts & bolts of lifestyle media. How do you hone your focus? Is your expertise more style-oriented? Are you a foodie? How can you channel your interests and knowledge in the right direction? Our panelists include the founder of one of the world's most popular design blogs, and editor-in-chief of a national lifestyle print magazine. Get a behind-the-scenes look at the relationship between print and online, and how major players in lifestyle media are working together.

    Speakers
    Dir | Krrb | Andrew Wagner is the current director of Krrb and...

    Editor | Camillestyles.com | Camille Styles is the founder and...

    Founder | DesignSponge.com | Grace Bonney is the founder and...

    Editor, Food & Prop Stylist | Sweet Paul Magazine

    Editor | Austin Eavesdropper | Tolly Moseley is a culture writer...


    Type Interactive, Panel
    Hashtag #sxsw #lifestyle
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100143


2:00pm

Why Invest in Health Tech?

3:30pm

Design from the Gut: Dangerous or Differentiator?

3:30pm

Enhanced Interrogation: The Modern-Day Interview

3:30pm

Give Me an Invite! Creating User Demand at Launch
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    Nobody likes waiting in line, whether for a party or an exclusive beta invite, unless they can skip it or be the “cool kid” who doles out invites to friends. RockMelt tested this theory when their browser initially launched under the cloak of private beta and allowed users to help their friends “jump the line”. Others have seen similar success like Google+ and Turntable.fm which left people scrambling for invites from friends. But what’s the secret behind building buzz via exclusive access without alienating potential users?

    Beta and Alpha testing is becoming increasingly popular as people vie for early adopter status. Panelists from initially exclusive products will discuss the psychology behind exclusive access, the benefits of an invite system, and how gated access helps you attract the right users. This conversation is a must for any startup looking to make a splash at launch.

    Speakers
    Exec Producer | DEMO

    CEO | RockMelt | Eric Vishria is co-founder and CEO of RockMelt...

    CEO | Fab.com

    CEO | Socialcam | Michael Seibel is the CEO of Socialcam. Socialcam...


    Type Interactive, Panel
    Hashtag #sxsw #invites
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11518


3:30pm

How to Lose Co-Founders and Alienate Startups

3:30pm

Hyper Local Public TV Station Models: Content 3.0

3:30pm

Political Humor 2.0: Teh Internetz R Leaking

3:30pm

Potterize It! Sharing the Magic of Fan Culture

    Pottermore. MuggleNet. The Leaky Cauldron. Huge conferences like Infinitus 2010 and LeakyCon 2011. What makes Potter fan communities thrive? Is the success simply due to the size of the fandom, or is there real magic happening? Melissa Anelli (LeakyCon, Leaky Cauldron, LeakyNews), Andrew Sims (Hypable, MuggleNet, Twilight Source), and Heidi Tandy (HPEF/Ascendio, FictionAlley) will share insider knowledge on creating vibrant online and "In Real Life" communities and events. Social Media Librarian Lisa Bunker (Pima County Library) will deconstruct Potterverse methodologies, with an emphasis on ways other organizations can build and Potterize their own "fanbase" to bring the magic home. With moderator Brenda Huettner (P-N Designs), they'll discuss how to spark new fires, continually adapt to new tools and media, capture attention and encourage participation, and remain fresh in a fickle realm.

    Speakers
    Co-Founder | Hypable | Andrew Sims is a 22 year old living in...

    P-N Designs Inc

    Lawyer | FIConsulting LLC | Heidi Tandy (heidi8) is an attorney...

    Social Media Librarian | Pima County Public Library | I am very...

    Author, Journalist, Founder, Owner, Head Mischief Maker, Person...


    Type Interactive, Panel
    Hashtag #sxsw #Potterize!
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12405


3:30pm

Queer Viral Practices in New Media Art and Theory
    In this panel, we will focus on queer new media art and philosophy that uses and intervenes into the viral to form a radical politics of revolt and utopia. Viral will be engaged with technically, philosophically, artistically, biologically, and effectively. Our aim is to show that while viral rhetoric and discourses have marginalized and controlled queer populations, the viral remains an allusive, volatile potential that can be experimented with toward creating new queer politics and worlds. Cárdenas and Mehrmand will discuss their current collaboration virus.cirus, an episodic series of performances using wearable electronics and live audio to bridge virtual and physical spaces that explores queer futures of latex sexuality amidst a speculative world of virus hysteria and DIY medicine. Blas will speak on new works from his ongoing Queer Technologies project that attempt to formulate a viral aesthetics based on a replicating difference of never-being-the-sameness against capital’s own modulating structure.

    Speakers
    MFA Candidate | UCSD AS Concerts & Events

    PhD Student, Media Arts & Practice | USC | Micha Cárdenas is...

    Artist/PhD Student | Duke University | Pinar Yoldas is a cross-disciplinary...

    PhD Student | Duke University | Zach Blas is an artist and theorist...


    Type Interactive, Panel
    Hashtag #sxsw #queerviral
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100223


3:30pm

Show Me the Money: Where to Get Funding and What Are They Interested In?

3:30pm

SoLoMo Redefined: Next Gen Social Local Mobile

3:30pm

Speed Tweaks: How Fast Can Audiences Drive Edits?

3:30pm

The Power of Visual Storytelling

3:30pm

This New House: Featuring Bob Vila

3:30pm

This Will Blow Your Mind: The Prius-Inspired Bike
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)

    The Prius X Parlee (PXP) bike asks the world to consider: “What if the Prius weren’t a car?” Inspired by the Prius philosophy, the PXP is the latest innovation from Toyota and Saatchi LA, as part of Toyota Prius Projects (www.toyotapriusprojects.com), an initiative developed to create conversations and advocacy within new consumer niches.Toyota has a long history of sharing their innovations to improve our way of life, and the PXP concept bike is no exception. It features eco-friendly materials, comfort, efficiency, and groundbreaking technology – including a helmet that enables a cyclist to switch gears through “thought-sensitive” technology. This first-of-its-kind bicycle helmet was developed in partnership with Deeplocal, and the bicycle design was developed with Parlee. This panel will take you behind the scenes during the brainstorming, development, testing, and execution of the coolest bike ever made.

    Speakers
    Founder | Parlee Cycles

    Natil Advertising & Strategic Planning Mgr | Toyota Motor Sales...

    Exec Creative Dir | Saatchi & Saatchi LA | Every day, Chris wakes...

    Technical Dir | Stoic Studio | ohn Watson has been programming...

    Sr Creative Engineer | Deeplocal | Patrick Miller is a Senior...


    Type Interactive, Panel
    Hashtag #sxsw #PriusBike
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12911


3:30pm

Your Brain on Multitasking

5:00pm

Build. Community Is Easy, Saving the World Is Hard

5:00pm

Designing Living Things

5:00pm

Funder vs. Funded: Fireside Chats with…

5:00pm

Future of Entertainment: Viewer Becomes User
    Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.

    Speakers
    Co-Founder | GroupMe | Jared is a Co-Founder of GroupMe, a company...

    Dir of Partnerships | GetGlue | Kimber Myers is the Director...

    VP of Wireless & MTV Mobile | MTV Networks | Michael is Vice...

    Sr Mktg Mgr | Showtime | Paul Chang is a senior manager at Showtime...

    VP of Mktg & Business Dev | Bluefin Labs Inc | Tom Thai leads...


    Type Interactive, Panel
    Hashtag #sxsw #v2u
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11413


5:00pm

How Start-Ups Do Deals with Industry Titans

5:00pm

It's Alive: Interactive Machines That Captivate

5:00pm

Launching Companies in Regulated Industries

5:00pm

MIT Media Lab: Making Connections
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The MIT Media Lab is a place for making connections: connecting peopleand technology, connecting researchers across diverse disciplines, andconnecting the physical and local to the digital and remote. Mostimportantly, though, the Lab is about connecting people to oneanother. Our kickoff panel is centered on what is fresh and exciting at the MediaLab and how the Lab and its projects connect to the world. We’ll tell you what cool stuff is happening under our new director Joi Ito, demo some exciting projects on the boundary between business, open source,and academia, show how we navigate the benefits and challenges along this boundary, introduce you to all the other activities and events we’ll be hosting at SXSW, including our ongoing hacking and demo area,and get you started on the Making Connections Installation, our platform for hooking conference attendees and distant onlookers into our digital-physical games, art, and silliness.

    Speakers
    Researcher | MIT Media Lab | Andy Bardagjy is a second year masters...

    Research Scientist/CEO | MIT Media Lab/Luminoso

    Dir | MIT Media Lab | Joichi Ito is the Director of the MIT Media...

    Graduate Student & RA | MIT Media Lab | In one short sentence...

    PhD Candidate | MIT Media Lab | Yves-Alexandre de Montjoye is...


    Type Interactive, Panel
    Hashtag #sxsw #medialab
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100066


5:00pm

Pocket Intelligence

5:00pm

Show & Smell: Marketing Experiences Beyond Visual

5:00pm

Software Alchemy and the Arc of Technology

5:00pm

The Fashion Fog: Redefining Content & Commerce

5:00pm

The Future of Access to Digital Broadcast Video

5:00pm

Why Happiness Is the New Currency
    Moments of joy... moments of happiness... moments of gratitude. These are all moments that describe our lives. It is very easy to mistake these as only moments that happen in real life. One fundamental key part of how the web has evolved has involved emotion. Emotion has become more explicit in our actions online. Companies are faster becoming aware that, as obvious as it may seem, humans are at the receiving end of the UI and design theme that you have just created. We no longer simply engage in actions; we "like". We contribute content and are immediately validated through social interactions. What is obvious is that there's another person we're interacting with. What's even more obvious is what we're supposed to feel. In this digital era, there's a field of science that has been largely underutilized until now: affective science. In our work at Kiip, we have realized just how core the "happiness moment" is to our business model. Just how raw emotion can be directly tied to an achievement in a game - we have designed not only a UI but a "emotive" experience around harnessing the elements of the happiness that surrounds a simple interaction. Do you want to share? Do you want to gift? Do you want to save it? Is it fleeting? How can you control it? How do you have more of it later? In this session we'll hear, for the first time, from companies in the mobile and web space that have harnessed not only emotional power - but pressure - to drive their business models all using the currency of happiness. Not only have some of them accidentally created models that capture this emotion beautifully, but some of them have now learned how to sustain it. Happiness is the missing resource in your company. Learn how to capture it.

    Speakers
    CEO | Formspring | Ade Olonoh is the CEO and Founder of Formspring...

    CEO & Co-Founder | KIIP | Brian Wong is the co-founder and CEO...

    CEO/Co-Founder | Path


    Type Interactive, Panel
    Hashtag #sxsw #happy
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100013


 
 

9:00am

Austin - International Tech Summit Meet Up
    Saturday March 10, 2012 9:00am - 3:00pm @ Palm Door (Palm Door) (401 Sabine St, Austin, TX 78701)
    The Austin - International Tech Summit is co-hosted by SXSW, The Austin Chamber of Commerce and High Beam events. Attendance to this special event is by advance invite only. The Austin - International Tech Summit will feature 80 representatives from the local Austin tech industries, as well as 120 delegates from various countries who will be exhibiting at the SXSW 2012 trade show. Participating countries include France (including the cities of Angers, Bordeaux, and Paris), Singapore (coordinated by IDA and MDA), Germany (incl. the cities of Berlin and Hamburg), Ireland (coordinated by Enterprise Ireland), The Netherlands (coordinated by Handelsroute.nl), UK (including Wales, Scotland N. Ireland, as coordinated by UKTI Houston & Chinwag), Australia & New Zealand (coordinated by Austrade and SXSW), Spain (as coordinated by the Embassy of Spain in Miami), Finland (as coordinated by the Finnish Mobile Association), Brazil (as coordinated by MG Limited), Japan (as coordinated by the SXSW office in Tokyo), Israel (as coordinated by the Government of Israel Economic Trade Office) and Canada (as coordinated by the Canadian Trade Commission). If you are a SXSW Interactive, Gold or Platinum registrant and you live in Austin, then please e-mail Michelle Johnson at mjohnson at austin chamber dot com to get on the waiting list invite list for this event.
    Type Interactive, Panel
    Theme Mentors, Meet Ups and Camps
    Level Intermediate
    Tags 21+
    Website http://schedule.sxsw.com/2012/events/event_IAP992452


9:30am

A Penny Press for the Digital Age
    Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)

    In the 19th century, the “penny press” revolutionized journalism by covering news that appealed to the broadest possible public. Today, as media organizations struggle to monetize online coverage and chase tech trends, they have all but abandoned less-than-affluent readers — and with them, the commitment to public service journalism. According to Pew, fewer than half of Americans who make under $75K a year go online for news. This panel will reconsider the digital divide in terms of information as well as technology. We’ll explore how low-income and working-class people – the majority of Americans – can be included in the future of online news. We'll discuss new models for participatory, data-driven local journalism. We’re not trying to save newspapers or kill them off. Our aim is to help bring journalism back to those who punch a clock. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Assoc in Research | DeWitt Wallace Center for Media and Democracy...

    COO | MetaFilter | Jessamyn West is a community technologist...

    Editor-in-Chief | Voice of OC

    Editor-in-Chief | Voice of OC

    Asst Professor | School of Journalism and Mass Communication...

    Founder & Pres | Banyan Project | Tom Stites is founder and president...


    Type Interactive, Panel
    Hashtag #sxsw #digipenny
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10427


9:30am

Big Ol' Babies: Why Baby Boomers=Public Media FAIL
    Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Public Media, or at least the public media funding model, has been cited as the future of the journalism industry. As Public Media continues to face funding challenges, there is an ongoing face-off between digital natives working towards innovation and baby boomers working to stay buoyant during uncertain times. The two groups seem to constantly disagree about what public media should be doing at this moment in time. Are the decisions made by the older generation too safe? Conversely, where are baby boomers' decisions risky but misguided? Legacy staff need to regard their younger colleagues as valuable resources necessary for the survival and success of public media moving forward. What themes of conflict are emerging between the two generations across organizations? This panel identifies the top 10 key challenges contributing to the stagnancy of public media and explores what actions we would take to ensure public media's future if we were in charge.

    Speakers
    Director of Strategy | Mindset Digital | Adam Schweigert worked...

    Educational Technologist | The University Of Texas Center For...

    Assoc Prod Mgr, Social Media | Former product manager for PBS.org...

    Chief Digital Officer | NBC News | SVP & Chief Digital Officer...


    Type Interactive, Panel
    Hashtag #sxsw #BigBabies
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11177


9:30am

Brands As Patterns

9:30am

Can Privacy Bootcamp Firm Up Your Bottom Line?

9:30am

Designing a Successful Distance Education Program

9:30am

Help Wanted: Hunting High & Low for Digital Talent
    Saturday March 10, 2012 9:30am - 10:30am @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    Everyone is looking for digital talent these days, from established tech firms, startups, advertising agencies to the biggest corporations. The ever-broadening makeup of the attendees of SXSW is a huge indicator of this. There’s a bigger crossover of technology and marketing than ever before. In many ways, we are all looking for the same talent. And it’s not just developers. We look for highly conceptual people who can come up with amazing ideas and inventions. As a result, creative technologists, digital strategists, designers and writers are in high demand. In this panel, recruiters from a variety of firms will discuss who they look for and how they find that talent. How can we improve our pipeline and process? Where are there new places to look? How can the talent make themselves easy to find? Are schools keeping up with the demand? This panel will be for companies and jobseekers alike, a look behind the curtain of how the matchmaking of employer and employee happens.

    Speakers
    Creative Recruiting Mgr | Ogilvy | Barbara brings more than seven...

    Interaction Designer+Hacker | Superpowered | Ben, a New York...

    Talent Director | TBWA Media Arts Lab | One part husband, One...

    Sr Design Recruiter | Playdom | Jami is a Senior Design Recruiter...

    Dir of Creative Recruiting | Deutsch Inc | Lionel is Director...

    CDO | Deutsch Advertising | Winston Binch is Partner/Chief Digital...


    Type Interactive, Panel
    Hashtag #sxsw #digitalent
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13176


9:30am

How to Be Yourself When Everyone Else Is Faking It
    Saturday March 10, 2012 9:30am - 10:30am @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    "Just be yourself" is great advice -- but it's time to drop that "just," because there's nothing simple about it. Our social existence is rooted in our humanity, but increasingly mediated by machines. On one hand, we try to heed the injunction to be authentic by Being Ourselves online, even as Facebook is attempting to standardize online interaction via our "real" identities; on the other, we're more conscious than ever of the way social media invite us to present our real selves as performances. When a hoax like the Amina Araf "Gay Girl in Damascus" blog is exposed, we feel betrayed. But any identity system that makes life harder for the next would-be Amina Araf to fool us might also serve the interests of repressive governments and invasive marketers. We want it all: authenticity and trusted identity, privacy and the option of anonymity. Can we have it?

    Speakers
    Wolfe Chair in Scientific & Technological Literacy | McGill...

    Web Producer | BlogHer LLC | Liz Henry is a writer, blogger...

    VP Business Dev, Content & Services | Roku | Scott Rosenberg...


    Type Interactive, Panel
    Hashtag #sxsw #beyrself
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9373


9:30am

Integrating Brands into Social Television
    In 2011, social television hit the mainstream with networks across the board embracing social media in a big way, launching a myriad of products ranging from Facebook brand pages and Twitter handles to second screen experiences on mobile devices to drive buzz around on-air programming and connect with fans. Networks also started experimenting with different creative ways to bring advertisers into the social mix. In 2012 this trend will not only continue, but grow exponentially with networks bringing advertisers deeper into socially blended experiences with linear programming. During this panel, different networks will discuss not only how social buzz is translating into ratings success, but how brands are also reaping the benefits from engaged audiences across the different social platforms through integrated advertising campaigns. The panel will also look at how social media buzz has replaced the old system of courting television and film critics and the ways networks are now courting millenials who are critics in their own right with active digital thumbprint.

    Speakers
    SVP, Digital | Oxygen Media | As Senior Vice President of Digital...

    CEO | Nielson Digital

    CEO | Nielson Digital | Jonathan Carson is CEO, Digital at Nielsen...

    SVP GM MTV.com & VH1.com | MTV Networks | Kristin Frank is General...

    SVP of Global Strategy, Business Development and Business Affairs...

    Dir, Social Media | ESPN

    Digital Editor | Adweek | Mike Shields is the digital editor...


    Type Interactive, Panel
    Hashtag #sxsw #SocialTV
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10160


9:30am

LEAN STARTUP: Dave McClure Uncensored (LOL)

9:30am

More Smart, Less Stupid: PR for Better Business

9:30am

Multi y Mono: A Cultural Advertising Battle
    With ethnic minorities now representing the largest and fastest growing segments of the consumer economy, the very definition of the general market is being challenged. Multi-cultural agency heads such as Translation’s Steve Stoute are eschewing their parent agencies (Mr. Stoute bought back a majority stake in his agency from Interpublic) in order to compete for a larger share of the marketing pie. In his book, The Tanning of America, Mr. Stoute lays out a compelling case for why he and many other multi-cultural agencies may be better suited to influence general market consumers than their largely mono-cultural counterparts.This panel explores the unprecedented opportunities for minority owned agencies and talent to move to the forefront of the advertising landscape. We’ll hear from key executives from GlobalHue, LatinWorks and Sanders\Wingo ad agencies as they lay out their visions for advertising in the 21st Century and the defining role minority media makers are playing in it.

    Speakers
    Exec Dir | Media Communications Council | Carl Settles Jr. is...

    Exec VP | GlobalHue | Kelli M. Coleman Executive Vice President...

    Senior Vice President | Sanders\Wingo | Leslie Wingo: Senior...

    Pres | LatinWorks

    Founder - CEO | Translation Advertising


    Type Interactive, Panel
    Hashtag #sxsw #tanning
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100578


9:30am

Online Therapy... Naked?

9:30am

Tech Superwomen: Mentors and Mentees, FTW

9:30am

TechStars Live!

9:30am

The Present of Print: Paper's Persistence
    Saturday March 10, 2012 9:30am - 10:30am @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    It's common to call the printing press revolutionary. But the printing press did not eliminate handwriting. To this day, we have Moleskine notebooks, Post-It Notes, hipster PDAs. Similarly, the digital revolution will not kill print. We still buy books online and mark them up with pencils and highlighters. Pens are still more ubiquitous than digital mobile apps. People pay for photographic prints to hang on their fridges and walls. Bookstores do not merely exist; they legitimate neighborhoods. Every coffee shop has a bulletin board full of printed posters. Instead of predicting "The Future of Print in the Digital Age," this panel celebrates the present of print, and focuses on emerging print-digital hybrids. The panel consists of a printer, a couple of scholars, a poster distributor, and a print photographer who started a photo booth. Together we will explore projects that capitalize on the permeability of the boundaries separating manual, print, and digital realms.

    Speakers
    Owner | motorblade | The affable Fritz Blaw is the man behind...

    Asst Professor, English | Western Carolina University | Nate...

    Photo Editor Photographer Entrepreneur | Please Shoot Yourse...

    Asst Dir/Digital Writing/Research Lab | The University of Texas...


    Type Interactive, Panel
    Hashtag #sxsw #print
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9071


9:30am

The State of Browser Developer Tools

9:30am

When Copyright Trolls Attack

11:00am

Anime: More Than Cartoons
    Back in the day, the American anime experience was limited to a couple shows on TV and a small selection at your local comic book shop. Now, anime is a multi-million dollar industry, and traditional entertainment outlets turn to anime to tell their stories with increasing frequency. Join representatives from leading anime, gaming, and digital media companies as they gather to discuss anime’s impact on pop-culture, and find out how anime impacts your life in ways you might not even suspect. From your mobile device to the movie theater, in your video games and on your DVR, anime is everywhere. It’s more than cartoons – It’s a thriving, influential culture.

    Speakers
    SVP New Media & Business Dev | Crossley Media/Smith Global Management...

    Sr Social Media Mgr | FUNimation Entertainment | Justin Rojas...

    Partner Operations Manager, Video Unlimited | Sony Network Entertainment...

    Creative Dir | Bioware (A Division Of Electronic Arts) | Reviewer...

    Anime Specialist | Nico Nico Inc | Ryo Yamaguchi began his career...


    Type Interactive, Panel
    Hashtag #sxsw #Anime
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100228


11:00am

Crowdsourcing a Revolution: Can We Fix Healthcare?
    Healthcare is 18% of US GDP and will be 37% by 2050, if nothing changes. We must reinvent how we deliver healthcare. In the past year, prizes and challenges have come in to vogue in the health sector. Prizes and challenges have a long history of benefiting humanity and driving major breakthroughs, for example a prize was used to incentivize the first flight across the Atlantic. Prizes are effective at crowdsourcing innovation, accelerating progress, and attracting new talent. Some of the leading prize evangelists will describe their platforms from big dollar prizes to more modest amounts along with lessons learned. The XPrize Foundation is launching a bid to fund a $10M XPrize for a Tricoder device; Health 2.0 has launched over 25 challenges with over 150 teams; NASA has built and open innovation strategy for health and the government is seeding grand challenges for global health. We are in the early stage of challenges for health and most are focused on apps, games, and data visualizations. Come hear how we can use challenges to fix healthcare, spur new business models, and avoid prize and app fatigue. This Future of Health Track is sponsored by Aetna.

    Speakers
    Global Dir of Strategic Alliances | Merck | Aman Bhandari works...

    Asst Dir for Grand Challenges | White House Office Of Science...

    Sr Dir | XPrize Foundation | Eileen heads Prize Development for...

    Co-Founder | Health 2.0 | Indu Subaiya, MD, MBA is Co-Chairman...

    Dir, Space Life Sciences | NASA | Jeffrey R. Davis, MD, MS currently...

    Advisor for Open Innovation | White House Office of Science...


    Type Interactive, Panel
    Hashtag #sxsw #prizes
    Theme Health and Education
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11169


11:00am

Future of Game Development on Multiple Platforms

11:00am

Get Your Startup’s Name in Lights with IBM!
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon B) (500 E 4th St, Austin, TX 78701)
    Appearing at the 2012 SXSW Interactive Festival, IBM is looking for top entrepreneurs to join our Startup Showcase Video Series. We will be in the Startup Village hosting an audience participation session where your ideas count! Bring your smart phone and have ‘real time’ interaction with our panelists as we discuss entrepreneurial perspectives on Crowdsourcing, Social Entrepreneurship and more! Your participation during the session can help influence you being selected as one of four finalists for the IBM Startup Showcase Video Series. Following SXSW, we will work with our finalists to create the Video Series, capturing conversation about their startups and hear how they are improving the lives and businesses of their customers. The video series will be delivered through multiple channels reaching tens of thousands of developers, consumers, investors, and businesses around the world. This session is sponsored by IBM.

    Speakers
    Exec Dir | RISE Global | Claire England is Executive Director...

    Vice Chancellor for Federal and State Relations | The Texas A&M...

    Dir, Strategic Ventures & Partner, Venture Capital Group | I...

    Client Representative, IBM Venture Capital Group | IBM

    Partner, IBM Venture Capital Group | IBM


    Type Interactive, Panel
    Hashtag #sxsw #IBM
    Theme Startup Village
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100647


11:00am

Intellectual Property Issues in Social Media

11:00am

Journalists Discuss the Future of Games

11:00am

LEAN STARTUP: (Not Just) Shit Startups Say - Anatomy of a Product Lifecycle

11:00am

Making Stories: Libraries & Community Publishing
    Good libraries are community-minded, technologically-aware, devoted to increasing access to information, and interested in preserving the local cultural heritage. Good newspapers aggregate and curate information for their readers, prioritize the local population, and are the record of a place, a time, a citizenry. Both believe they must tell stories for everyone, not just themselves.
    Libraries have experience with media production, and are already a known community resource. Supporting communication within their community falls within the library’s mandate to increase access to information. Building on the “maker” ethic, how can libraries help their communities make their own news, write their own stories, publish their own histories?

    Speakers
    eScholarship, ePublishing & Digitization Coord | McGill University...

    Instruction Svcs Mgr & E-Learning Librarian | Claremont Colleges...

    Pres | Library Renewal | Michael is a librarian, presenter, author...

    Web Librarian | San Jose Public Library | Nate Hill is a librarian...


    Type Interactive, Panel
    Hashtag #sxsw #libstory
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9273


11:00am

More Smart, Less Stupid: PR for Better Business

11:00am

Radio-Free Yoga: Self-Realize x Social Enterprise
    Saturday March 10, 2012 11:00am - 12:00pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    No sticky mat necessary, though we'll address sticky situations arising from poor online social media manners and how to heighten our collective consciousness as upright citizens of the social media community through the lens of the yamas--the five universally ethical disciplines of yogic philosophy that govern how we interact with others. Transcending creed, country, age and time, these include non-violence, truth, non-stealing, continence, and non-coveting. We'll explore how online social media's far-reaching platform coupled with the implementation of the yamas breeds powerful potential for personal growth and philanthropic progress. No matter the model, the domain, or the product/mission/vision: the tipping point that will bring home humanity’s collective blue ribbon in advancing positive social change is perhaps best liberally paraphrased in the words of Krishna in the yogic text, the Bhagavad Gita: 'You have a voice and a purpose. For Pete’s sake, use them.' As online bodhisattvas-in-training minding our Ps and Qs and setting our integrated intentions toward information, news and POV dissemination, together we can, in the words of Gandhi, be the change we wish to see in the world. We'll share wellness tools to support you while you’re off saving the web wide world and explore the value added to both the person and the populace in bringing mindful media to the masses, one heartfelt hashtag at a time. Don’t worry, we won’t make you chant (well, maybe we will).

    Speakers
    Partner | Where Is My Guru | A New York-based, worldly-wise for-profit...

    Founder | Where Is My Guru | Jessica Durivage , founder and co-host...

    Co-Founder | Off the Mat Into the World | Seane Corn is an internationally...

    Director, "Kumaré" | DISPOSABLE | Vikram Gandhi is a New York-based...

    Founder | elephantjournal.com | Waylon Lewis is a “Dharma Brat...


    Type Interactive, Panel
    Hashtag #sxsw #radioguru
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13903


11:00am

Real-Time Newsjacking & a Cold-Blooded Tweeter
    Saturday March 10, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    At UrgentGenius.com, we've spent 2 years gathering examples of ideas that have achieved stand-out by hijacking the news or have created real-time content. For SXSWi we've searched the globe to find real-time topical genius. The result? Well, it sounds like a bad joke: What do you get when 3 strangers – a Brit, a Dutchman and a man from Taiwan - walk into an Austin bar with a lady snake that promptly escapes. Chaos and a hopefully engaging panel ensues. The sharp-tongued @BronxZoosCobra gained 200,000 followers as she live-tweeted her escape from the zoo. She is the second-most followed animal on Twitter and will be the conference's first reptile speaker. Michael Logan heads up the content arm for satirical animators NMA while Remco Marinus shot a new commercial every day for IKEA's 365 campaign. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Egyptian Cobra | C/O Urgent Genius

    Planning Director | Iris Worldwide | Esty Gorman is the Regional...

    Regional Creative Dir APAC | Iris Worldwide | Grant is the Regional...

    Head of Content & Business Dev | Next Media Animation | Michael...

    Creative Dir | Lemz | I'm a Creative Director and partner at...


    Type Interactive, Panel
    Hashtag #sxsw #UGNewsjack
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10979


11:00am

SOPA/PIPA: Why the Open Internet Needs Us

11:00am

The Building Blocks for Indoor Navigation

11:00am

The Field of Dreams Manifesto

11:00am

Top Chef: How Transmedia is Changing TV

    Bravo’s interactive late-night talk show, “Watch What Happens Live,” is coming to SXSW. Meet the on and off-screen digital mavens, including the show’s host Andy Cohen, Tom Colicchio (“Top Chef” judge), Lisa Hsia, Aimee Viles and Dave Serwatka. In Cohen’s SXSW Clubhouse, these visionaries will illustrate how “Top Chef 9” brought multi-platform storytelling beyond the linear screen. When Bravo embarked on their transmedia mission in the fall of 2011, they broke new ground with digital innovations and fostered a unique two-way fan/cast relationship. Dive deep with Bravo into their latest industry first and learn the return on investment for the network and for the fan. Through this soup-to-nuts presentation, discover why transmedia is the future of the entertainment industry.

    Speakers
    VP, Emerging Media | Bravo | Aimee Viles is Vice President of...

    EVP, Dev & Talent, Bravo Host, “Watch What Happens Live...

    VP of Current & Cross Platform Productions | Bravo | Dave Serwatka...

    EVP of Digital Media | Bravo Media | Lisa Hsia Executive Vice...

    Head Judge/Top Chef | Bravo | Tom Colicchio spent his childhood...


    Type Interactive, Panel
    Hashtag #sxsw #byBravo
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10873


12:30pm

Alternative Funding for Game Development
    Saturday March 10, 2012 12:30pm - 1:30pm @ Palmer Events Center (Room 1-2) (900 Barton Springs Rd., Austin, TX 78704)
    Independent game development is stronger than ever and this panel will highlight alternative sources of funding that are not dependent on the traditional publisher funding model. Did you know that the National Endowment for the Humanities (NEH) funds video game creation? The NEH's Michael Shirley will offer insight into their grant writing process. Kellee Santiago will discuss Indie Fund's commitment to help indie developers get, and stay, financially independent. Kickstarter's Cindy Au will review the new crowdfunding milestones reached with their vibrant, gaming community. Ted Regulski, from Sony (SCEA), will talk about Sony's PubFund. Matt Kozlov will explain how Moonshark, backed by CAA and Qualcomm, funds and publishes mobile games by pairing Hollywood creatives with developers. Join us in an informative panel that will walk through processes, present examples of successful projects funded and provide an occasion for attendees to discuss their projects with these panelists.

    Speakers
    Head of Community | Kickstarter | Cindy Au is Head of Community...

    Pres, Co-Founder | thatgamecompany | Kellee Santiago is President...

    CEO | Moonshark Inc | Matt (aka “Koz”) is the CEO of Moonshark...

    National Endowment for the Humanities | Michael Shirley is a...

    Supervisor, Developer Rel for PlayStation Network | Sony Computer...


    Type Interactive, Panel
    Hashtag #sxsw #AltFunding
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10196


12:30pm

Cloudy with a Chance of Gaming
    Saturday March 10, 2012 12:30pm - 1:30pm @ Palmer Events Center (Room 4-5) (900 Barton Springs Rd., Austin, TX 78704)
    Over 25 years ago, Super Mario was the only one who could say he was gaming in the cloud, stomping Goombas, eating mushrooms and occasionally using extraordinary leaping skills to jump from cloud to cloud in search of Princess Peach Toadstool. Fast forward to over a decade later and come hear from Rackspace, Zynga, EA Games and RightScale how they are also gaming in the cloud. Cloud Gaming is the next generation in online gaming. The main upside to using the cloud is that huge upfront costs are gone. Users don’t have to get expensive and bulky consoles - all they need is a reliable and fast Internet connection and service providers can provide an almost seamless and quick online gaming experience. The panelists will talk about how gaming leaders are using the cloud to keep track of in-game player achievements and building out the software. They can also discuss how they are relying on the cloud to provide the scalability needed as the games gain more users and functionality.

    Speakers
    CTO - Infrstructure | Zynga

    Technology Reporter | Bloomberg News | Ari Levy Technology Reporter...

    Dir of Prod Mgmt | RightScale | Darryl Eaton is the head of Product...

    Online Infrastructure R&D Mgr | Electronic Arts | George Miranda...

    Product Manager | Rackspace | Megan Wohlford is a Product Manager...


    Type Interactive, Panel
    Hashtag #sxsw #CloudyWith
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100101


12:30pm

Creative Energy: Renewing the Fight for Renewables

12:30pm

Design for Social Innovation and Public Good
    A new movement is gaining momentum in the design world— a movement to expand the applications of high design beyond its elitist client base to solve complex social problems. This panel will engage an array of leaders in the public interest design movement who use design thinking in various ways to address global challenges and engender social innovation at different scales. John Peterson will bring his experience developing the largest interactive matchmaking database for pro bono design services between top architecture firms and deserving nonprofits to the discussion; Jess Zimbabwe’s contribution will be informed by work empowering civic leaders to use design thinking to solve public problems; John Bielenberg will bring his perspective on the influence of graphic design campaigns to bring awareness to complex social problems; while Barbara Brown Wilson will draw from her work in higher education to discuss the role of active learning and interactive online project evaluation to empower students to become social innovators. Suzi Soza, from the RGK Center for Philanthropy and Community Service’s Dell Social Innovation Competition, will moderate the panel.

    Speakers
    Dir | UT Austin Center for Sustainable Development | Barbara...

    Exec Dir | ULI Daniel Rose Center For Public Leadership in Land...

    Dir | Project M | John Bielenberg

    Founder & Pres | Public Architecture | John Peterson is the founder...

    CEO and Co-Founder | VERB | I am the Co-Founder and CEO of Verb...


    Type Interactive, Panel
    Hashtag #sxsw #designgood
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11006


12:30pm

Discover the New Frontier of the Glocal Internet

12:30pm

Hunt or Be Hunted: Get the Design Job You Want
    ”Matchmaker, matchmaker, make me a match, find me a find, catch me a catch…”,lyrics from Fiddler on the Roof about finding a perfect partner. Wouldn’t it be great if you could have someone to guide you towards what is a match for you, advise you in your career life, help you weed through the losers to find the fabulous ‘one’ that will make you whistle on your way to work AND whistle on the way home?
    In Hunt or Be Hunted - How to get the Design Job you Really Want, you will be privy to the insights and success stories of three of the industry’s most respected representatives in their knowledge domains. You will also hear from a leading expert in the placement of designers. Each will relate real-world experience, guiding audience members through the maze of questions a designer has in this frenetic job market.

    Speakers
    UX Recruiter | AmyJacksonTalent LLC

    CEO & Founder | Mightybell | Gina Bianchini is an expert in creating...

    Co-founder | Votizen | Jason is Votizen’s founding product...

    User Experience Strategist | WhitneyHess.com


    Type Interactive, Panel
    Hashtag #sxsw #behunted
    Theme Featured Sessions
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10630


12:30pm

Is Social Media a Human Right?
    Saturday March 10, 2012 12:30pm - 1:30pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    Earlier this year, United Nations special rapporteur Frank La Rue overwhelmingly declared access to the internet as "an indispensable tool for realizing a range of human rights, combating inequality, and accelerating development and human progress." In particular, the report focuses on the ability of the internet to facilitate communication and collaboration -- hallmark features of social media platforms such as Twitter and Facebook, both of which played important roles in this year's Arab Spring uprisings. This panel aims to discuss the topic of social media access for populations which are typically denied internet-based contact with other humans: prisoners, the homeless, and the urban and rural poor.

    Speakers
    Assoc Professor | University of Illinois | Christian Sandvig...

    Dir, Social Media | Tribal DDB | As director of social media...

    VP, Strategy Dir | Havas Digital | Jason Rockwood is Vice President...

    Activist/author/filmmaker/running for office | Michealene Risley...

    Dir | ThousandKites.org | Nick Szuberla works nationally a media...


    Type Interactive, Panel
    Hashtag #sxsw #MediaRight
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13149


12:30pm

Keeping Kids off the Street: Wall St. vs. Startups

12:30pm

LEAN STARTUP: Wisdom from Steve Blank + 'Meet the Authors' Session

12:30pm

Mobile Payment Takes Lesson from Credit Industry
    Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The credit card industry in America has backed itself into a corner - the rest of the world moved to EMV while the U.S. drug its feet. The US is now the only G20 country not utilizing chip and PIN or contactless payment solution. The mobile payments industry is careening down a similar path. Each player in the mobile payment space is vying for control over the consumer and, in the end, profit. It is beneficial to have so many solutions to meet different consumer needs, but they must be backward and forward compatible with the ability to easily integrate into all available MNOs, FIs and other third party outlets. An open system where all of these payment methods can work together is essential to the mass adoption and success of mobile payments. This panel will discuss the history of payment (focusing on credit card use as it applies to mobile payment), security issues, open systems/competing solutions and hurdles facing the industry. This session is part of the Big Data Track sponsored by Gemalto.

    Speakers
    Dir | Gemalto Inc

    Vice President, Financial Services | Gemalto Inc

    Vice President, Telecommunications | Gemalto Inc

    CMO | ISIS

    Consultant | Toni Merschen Consulting | Dr. Toni Merschen Global...


    Type Interactive, Panel
    Hashtag #sxsw #payment101
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12698


12:30pm

Multiple Personalities–Not a Disorder but the Norm

12:30pm

Not Just Tech Support: Online in India
    Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    Most people immediately think of “outsourcing” when you mention technology businesses in India. However, there is a reason that Facebook, Zynga, GroupOn, LinkedIn, and a wave of other Web 2.0 businesses have recently opened offices in India – and no, it isn’t solely for outsourced technical support.
    There are an estimated 100+ million Indians currently online, and with advancements in 3G mobile networks, that number is estimated to double over the next 2 years. The Indian market for internet services looks similar to the USA circa 1999, with several key differences – namely the preference for accessing the internet over lost cost mobile devices and payment methods that are not credit-card based.
    In our SXSW panel last year, we brought you several start-up CEOs, angel investors, and a New York Times columnist to share their experience with capturing the Indian opportunity. If you create online or mobile services, and have a goal of reaching a massive user base, then you can’t miss attending our 2012 panel!

    Speakers
    CEO | mygola.com | Anshuman is the CEO & co-founder of mygola.com...

    Founder | Jaaga | Archana Prasad, is an artist from Bangalore...

    CEO | mDhil.com | Nandu Madhava is the CEO and Founder of mDhil...

    CEO & Founder | Babajob.com | Sean Blagsvedt is the CEO of Babajob.com...

    Co-CEO | Sher Singh | Sonny is a former New York-based corporate...


    Type Interactive, Panel
    Hashtag #sxsw #india
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9115


12:30pm

Pay-It-Forward: Building Successful Startups

12:30pm

Rude Awakening: Content Strategy Is Super Hard
    Saturday March 10, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    It's official: "content strategy" has become a trendy buzzword phrase that everyone is using to describe everything remotely related to content. SEO content strategy! Social media content strategy! Content marketing content strategy! Wait. This sucks. Weren't we just starting to focus on The Important Stuff? The messy, complicated content stuff that companies have been ignoring for years? What needs to happen now if we're finally going to get this content thing right? Four of the brightest minds in content strategy will tackle some the toughest issues our companies are facing: cross-platform distribution, governance, legacy content, distributed publishing, and trying to prepare our content for future technologies we can't possibly predict. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Content strategist & editor | Brain Traffic/Contents Magazine/Opennews...

    Dir | Gnostyx Research | Joe Gollner (http://www.gollner.ca...

    Managing Partner | Bond Art+Science

    CEO | Brain Traffic

    SVP Customer Experience | Wells Fargo | Mark McCormick is Senior...


    Type Interactive, Panel
    Hashtag #sxsw #RudeAwaken
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9137


12:30pm

Shoebox Full of Photos: Beyond Digital Storage
    Saturday March 10, 2012 12:30pm - 1:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Do you remember when you cracked open that shoebox full of snapshots in your grandmother's attic and discovered a past generation? Will your grandchildren be able to have the same experience? Will they be able to log in and dig up your Facebook albums? Will they be able to boot up your old iPhone? Hundreds of thousands of photographs are uploaded to online services every day with little consideration for the temporal nature of everything we put in the cloud. If Kodak decides to stop making film, the photographs in your closet will remain, but the same is not true if Facebook decides to shutter its photo business. And while a tattered photograph continues to tell a story, a corrupted hard drive or a hacked account can destroy a lifetime of photos in an instant. Is a shoebox full of photographs simply nostalgia, or is it more? Are the images we take just for us, or do we have a responsibility to leave behind more than just a pile of bits for future generations to discover?

    Speakers
    Founder | jcn.me


    Type Interactive, Panel
    Hashtag #sxsw #shoebox
    Theme Social Networks
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9976


12:30pm

SOPA Media Coverage Dissected

12:30pm

StartUp Health: Transforming Healthcare in America

12:30pm

The New Hollywood: Building Celebrity Brands Online

2:00pm

LEAN STARTUP: Check Yo-Self Before U Wreck Yo-Self, Startup Metrics of the Masters

3:30pm

Data Visualization and the Future of Research
    Saturday March 10, 2012 3:30pm - 4:30pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)

    Data are the building blocks of information, fueling our algorithmic digital world. But with so much data being produced, how can we process it? Visualization techniques allow users to understand vast amounts of data that we can’t parse. Get up to speed on techniques of data visualization from scientific researchers and scholars working in informatics, computer science, and physics – and see how these tools can help you understand Twitter. And data analysis and visualization isn’t just for science. The digital humanities movement shows us that innovative data practices aren’t just for science anymore. See innovative digital humanities research in data mining and visualization that will have you thinking differently about literature and history. This panel focuses on developments in data visualization strategies but will also covers the basics of data, some major issues with data analysis and data visualization, and prominent theories of visualization.

    Speakers
    Associate Professor | Indiana University | Johan Bollen is associate...

    Program Officer | Alfred P Sloan Foundation

    Dir, Education & Scholarly Comm | Microsoft Research | Lee Dirks...

    Sr Acquisitions Editor - Information Science | MIT Press | Marguerite...


    Type Interactive, Panel
    Hashtag #sxsw #dataviz
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10546


3:30pm

Decentralized Organizations: Do They Work?
    Saturday March 10, 2012 3:30pm - 4:30pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    As technology has increasingly created a number of self-organizing online or real communities, companies are also experimenting with cultural changes having a common thread of decentralization. For example, anonymous surveys, voting systems for both customers and internal employees, organic management, and peer-based recognition systems are becoming more commonly used. Firms like Burning Man, Second Life, and Zappos are exploring and using non-traditional techniques to structure their organization and develop their people. What are these alternative strategies and why are companies using them? What’s worked and what hasn’t? We’ll show you specific ways to start experimenting with decentralization at your company, with questions and discussion amongst a diverse group of experienced panelists.

    Speakers
    Human Resources Mgr | Burning Man | Kat Steinmetz currently manages...

    Founder & CEO | High Fidelity | In 1995, Philip Rosedale created...

    Professor & Dir MIT Center for Collective Intelligence | MIT...

    Campus Community Dev Dir | Zappos.com | campus/urban/startup...


    Type Interactive, Panel
    Hashtag #sxsw #DCentOrgs
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11679


3:30pm

Exploring the Top Startup Accelerator Programs

3:30pm

Fantasy Sports: Where Does It Go from Here?
    Saturday March 10, 2012 3:30pm - 4:30pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)
    Fantasy sports began in the 1960s as a way for sports junkies to "interact" more with their favorite sports by selecting their own rosters and competing against like minded sports junkies. Until the mid-1990s, distribution of the game was limited to newspapers and magazines and league scoring was done by hand, thus limiting the number of participants. Improvements in technology, specifically the Internet, led to unprecedented growth and it also helped spawn the first real online "social networks", as fantasy players went online to talk smack with one other, trade players and review expert opinions. Today, every major media company and every professional sports league operates some type of fantasy league. There are cable programs and entire satellite TV packages dedicated to serving the fantasy audience--NFL Red Zone on Direct TV. Updates come to mobile devices and there are hundreds of iPhone, Android and Facebook fantasy sports apps and games. Given the continued growth of fantasy sports, where does it go from here?

    Speakers
    Pres | Bloomberg

    VP | USA TODAY | Clay Walker is the Vice President of Affiliate...

    Wide Receiver | Green Bay Packers | Off The Field Greg is the...

    SVP & GM | CBS Sports | Jason Kint is the General Manager of...

    On Air Talent | ESPN | Stephania Bell, PT, OCS, CSCS, is a board-certified...


    Type Interactive, Panel
    Hashtag #sxsw #FantSports
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100020


3:30pm

Fighting for Your Users Without Becoming a Target
    Saturday March 10, 2012 3:30pm - 4:30pm @ Omni Downtown (Capital Ballroom) (700 San Jacinto Blvd, Austin, TX 78701)
    The Internet is a fantastic resource for sharing and storing ideas, information, and creative works. But users -- individuals and companies -- can't take advantage of that bounty without help from a network of large and small service providers, from social media services like Facebook to storage services such as DropBox and SpiderOak. Too often, these providers are cowed by legal threats into taking down perfectly legal material (like the Facebook page you use to network for your business) or revealing private information about their users. How can you earn your users' loyalty by doing better, and how can you help ensure that the services on which you rely do right by you and your customers? What legal risks do you need to watch out for, and how can you make them go away? A group of experienced lawyers and business owners will help you answer these questions from a legal and practical perspective.

    Speakers
    Exec Dir | Project DoD | Christopher Mooney is a software engineer...

    Intellectual Property Dir | Electronic Frontier Foundation...

    CEO | SpiderOak | Ethan is the founder and CEO of SpiderOak...

    Sr Counsel, Privacy | COX Communications | Senior Counsel - Privacy...


    Type Interactive, Panel
    Hashtag #sxsw #target
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11142


3:30pm

How Women Present Themselves in the Digital Age
    Saturday March 10, 2012 3:30pm - 4:30pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    Women tend to pursue what has been called the 'iconic self,' a flawless version of ourselves that we project to the world: a woman with the right job, reputation, looks, home, family -- the list goes on. When it comes to creating that ideal image, technology has arguably raised the stakes even further. Now we have to construct a perfect self to present across many channels and platforms. Who should you be on Facebook, Twitter, LinkedIn, Google+? What parts of yourself should you expose, when do you draw the line, and what if you cross it? Is it even possible to be authentic online? On this panel we'll delve into the sometimes paralyzing performance anxiety technology produces, how we can mitigate it, and discuss thorny questions about what should and should not be revealed online. And, once you've solved that dilemma, how to know who you really are in the midst of all these iterations.

    Speakers
    Senior Tech Editor | The Huffington Post | Bianca Bosker is the...

    Pres | Beau and Arrow Productions | I'm an actor, a writer, a...

    EP and Host | OWN

    Women's Editor | Huffington Post Media Group | Margaret Wheeler...


    Founder | Connected the Film | Honored by Newsweek as one of...


    Type Interactive, Panel
    Hashtag #sxsw #huffpost
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100092


3:30pm

LEAN STARTUP: From the White House to the Boardroom, What You Can Learn From Lean Giants

3:30pm

Meat is Might: Epic Meal Time Rules the Web

3:30pm

Not Your Mommy's Blog: The Evolution of Dad Blogs
    Saturday March 10, 2012 3:30pm - 4:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Mommybloggers have become a major force in electronic social media and are making an impact on traditional media, as television and print journalism cross over into the blogosphere. But what about dads? Over the past few years we're seen an increase in men writing online about their experiences as fathers. Dadbloggers are writing about a number of issues that men have traditionally shied away from discussing: work-life balance, the challenges and rewards of raising children, and how being a father affects men both physically and emotionally. With the attention given to mommybloggers by media and brands, can we expect dad bloggers to grow and have the same clout? Does the dadblogging community exist, and does it represent an accurate cross-section of American fathers? Will brands and publishers flock to dadbloggers as they have to mommybloggers? We'll explore the opportunities and challenges dads face as they look to push dadblogging into the public consciousness.

    Speakers
    Editor-At-Large | Esquire Magazine | A.J. Jacobs is the editor...

    Her Bad Mother

    Editor-In-Chief | ManoftheHouse.com | Craig J. Heimbuch is the...

    Principal | Sway Group LLC | Danielle has been successfully driving...

    Founder/Managing Editor | DadCentric | Jason Avant is the founder...

    VP/GM | Babble Media Inc


    Type Interactive, Panel
    Hashtag #sxsw #dadblogs
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11424


3:30pm

Social + Location + Mobile = The Perfect Beer
    Saturday March 10, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)

    How can the Foursquare-ification of our world change the way we get access to our favorite products to explore and discover new ones? What can brands learn about highly engaged users in niche markets, like beer enthusiasts, who use social networks and check-in services? This panel will focus on: Conversion/ROI: How can businesses in beer and other niche markets tap into the passion of consumers to find successful paths to conversion. Data: The importance of meaningful (semantic) data vs unstructured (not meaningful) data and how this information plays an important yet unique role for consumers, brands and vendors in a niche market like the beer industry. Decisions: How key data points can drive critical business decisions in niche markets like the beer industry. User Behavior: What we (marketers, product developers, businesses) can learn from highly engaged users in a niche market with these specific interests.

    Speakers
    Word Nerd | Great Divide | Hanna has worked for Rogue Ales and...

    Prod Mgr | Untappd | John Vajda is Product Manager at Untappd...

    Co-Founder | TapHunter | Check out Social + Location + Mobile...

    SVP Dir Digital Incubator | Allen & Gerritsen | @SchneiderMike...

    Founder, CEO | Antler Agency | Terry Lozoff has been on the front...


    Type Interactive, Panel
    Hashtag #sxsw #beerpanel
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP8711


3:30pm

The Curators and the Curated
    Saturday March 10, 2012 3:30pm - 4:30pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    At the heart of our conversation: the relationship between publishers of original content and the web’s most influential curators. Seems simple, right? Content creators get eyeballs and curators get work to share. But with some curators dwarfing publications in size and influence, and with some publishers investing heavily in curation projects of their own, that relationship is getting a little complicated. We’ll get our hands dirty and break down just how important curators and publishers are to each other, how money plays into things and how attribution has become a lost art. Other fun stuff you’ll learn: what makes a curator influential, how content-creators can be curator friendly (and vice versa), and the evolving distinction between curation and aggregation. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Sr Editor | The Atlantic | Alexis Madrigal is a senior editor...

    Columnist/Reporter | The New York Times

    Founder | Brain Pickings | Interestingness curator and semi-secret...

    co-founder | longform.org


    Co-Founder | Percolate


    Type Interactive, Panel
    Hashtag #sxsw #curation
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10618


3:30pm

The Hottest in Southeast Asia and Singapore's Digital Media Landscape

3:30pm

The Secrets and Surprises of DIY Promotion

5:00pm

Beyond SOPA/PIPA - Moving Forward with Engine Advocacy

5:00pm

Binary Bitches: Keeping Open Source Open to Women
    Open source communities pride themselves on the premise of egalitarian communication where every voice is valued, heard and documented. Despite this noble goal, this panel discusses how women and their communication style might nevertheless result in their marginalization or deter them from participating in open source communities in the first place.
    This dual presentation, moderated by a journalist, brings together two women with different perspectives and experiences working in open source communities. Together they will discuss how the marginalization of women in open source affects process and product outcomes, particularly with regard to design. We will also discuss strategies to improve participation in open source communities both from an industry and educational perspective. We look forward to starting a conversation about problems with, and solutions for, working in open source communities.
    To make this dual conversation engaging and interactive, it will take questions from the crowd and ask for examples/testimonials from men and women about gendered communication in open source communities.
    Have a comment, story or experience you would like to share with us before the panel? Email our moderator, Andrea Hickerson, andreahickerson21@gmail.com

    Speakers
    Asst Professor, Department of Comm | Rochester Institute of Technology...

    Sr Interaction Designer | Red Hat Inc/Fedora Project | Máirín...

    Lecturer, College of Business | Rochester Institute of Technology...


    Type Interactive, Panel
    Hashtag #sxsw #Bitches
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9833


5:00pm

Browser Wars V: The Angry Birds Era

5:00pm

Coolhunting and Coolfarming with Social Media
    'Coolhunting' was conceived by the author/futurist William Gibson in his novel "Pattern Recognition." 'Cool hunting' is now an active research area at the MIT Center for Collective Intelligence. If past is any indication, 'coolfarming' can change everything. Jared Diamond (author of "Guns, Germs, and Steels") identified a single catalytic event where civilization increased productivity ten to hundred times - when humanity emerged from hunter gatherer society to agrarian society. Are we soon about to witness an evolution of the same magnitude in the field of innovation? This panel will share insights from the academic research of the mastermind himself, Peter Gloor. We will also hear from corporate leaders where the rubber meets the road, and shed some light on recent acquisitions and emerging opportunities. New head of products at MySpace, CMO of Badoo, and the founder of W4 will provide a balanced view on projecting trends and impact on advertising.

    Speakers
    Exec VP, Prod | Specificmedia/Myspace | Jason Knapp, EVP of Product...

    Chief Mktg Officer | Badoo | Jessica leads a team focused on...

    Founder | Monad Corporation | Jun's current focus is http://SPRE.AD...

    TBD | MIT Center for Collective Intelligence | I am happily juggling...

    Founder | W4.Com | www.wickswalker.com


    Type Interactive, Panel
    Hashtag #sxsw #coolfarm
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9172


5:00pm

Copy Matters: Content Strategy for the Interface

5:00pm

Engineering Serendipity to Instigate and Delight
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)

    The non-mobile web has always offered on-demand experiences for users to search for and discover new online content. But with the proliferation of mobile phones that report real-time signals like location, apps and services have a new ability to serendipitously deliver contextually-relevant value through push notifications. If you’re building a mobile service and have access to this data, can you use it with push notifications to do what you do better for your users, wherever they are? Our panelists have all built products and platforms that illuminate the social and informational opportunities hidden around us everyday. We’ve balanced privacy, timing, and proximity in order to nudge our users off their familiar paths and into discovering the people and world around them, and you can too -- for fun AND profit!

    Speakers
    Co-Founder | Geoloqi.com | Aaron Parecki is co-founder of Geoloqi...

    Coder | Dropbox | Aston Motes was the first hire at Dropbox and...

    Artist | Benrik | Co-founder of Benrik, with Henrik Delehag...

    CEO | Sonar | Brett Martin is co-founder and CEO of Sonar, a...

    Co-founder | Meet Gatsby | Gabe is a game designer and engineer...


    Type Interactive, Panel
    Hashtag #sxsw #serendipity
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13228


5:00pm

Feel Rich: Health is the New Wealth
    Forty-time platinum, multi-Grammy and Emmy Award winning producer and digital guru Quincy Jones III (QD3) has turned his attention to a new creative movement: the creation of a health and fitness culture born from the urban and hip-hop community's respect for music, movement and entertainment.Feel Rich is health on your terms, fitness in your own style, and food choices that make sense on the streets where you live. The company promotes health by showing how it will make your game better, Your concerts livelier, Your grades better, Your hustle stronger. In a short few months the company has grown into a powerful movement with community and artists support. The company's mission statement is: To make every hood in the world healthyThis panel will discuss and explore the cornerstone of this new culture, promoting fitness and healthy living as the way to take your life to the next level.

    Speakers
    N/A | Crystal Wall

    Rapper | Paul Wall | MC and DJ Paul Wall (born Paul Slayton...

    CCO | Feel Rich | QD3 (QDIII prior to 2000) grew up in Stockholm...

    CEO | Feel Rich | Shawn Ullman is the Co-Founder and CEO of Feel...

    http://bosshoggoutlawz.com


    Type Interactive, Panel
    Hashtag #sxsw #FeelRich
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100642


5:00pm

Fit Together: How Fitness Goes High-Tech + Social

5:00pm

Iron Sky: Forging the Future of Film

5:00pm

LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn

5:00pm

Priming Audiences for a Truly Social Olympic Games
    The Olympic Games in London promises to be the first truly social Olympic Games in history. Significant digital and social advancements now allow consumers to personally engage with thousands of U.S. Olympic Team athletes and events, enhancing their experience even beyond traditional media coverage and inspiring them to have a greater vested interest in the games. All industry players, including sponsors, have shifted resources to develop programming and content that fuels this transition. In addition to ongoing event broadcast virtually around the clock, we now see the rise of continuous real-time coverage from analysts, check in opportunities at real life events and at home and direct updates from the competing U.S. Olympic Team athletes themselves. This panel pays particular attention to the impact of digital innovation on the Olympic Games and how convergence technology is shaping audience’s connection to Team USA and events.

    Speakers
    CEO/Founder | GetGlue | Alex Iskold is the founder & CEO of GetGlue...

    Director, Digital Media Operations | United States Olympic C...

    Sr Mgr | Samsung | Digital brand engagement strategist for Samsung...

    Co-Founder | whatstrending.com | Shira Lazar is the Host and...

    Mgr | Weber Shandwick | A pacesetter in digital media for nearly...


    Type Interactive, Panel
    Hashtag #sxsw #Connect
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100388


5:00pm

Reporters & Evangelists: Politics of Online News
    Saturday March 10, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    How much does ideology matter for online journalists and news sites? People talk about a fractured web of ideological bubbles where liberals go to Daily Kos and conservatives to The Daily Caller. But do more traditional media outlets use ideology as a way to make their brands stand out online? Does taking an ideological position on the Web damage a reporter's credibility? Is selling your ideology a good way to make a living on the internet?This panel assembles an all-star cast of reporters from the BBC, The Guardian, Politico, and even Ohmynews.com in Korea to debate that question. Between them they have written for some of the top online news sites on three continents and have appeared on ABC, CBS, CNN, CNBC, MSNBC, and FOX. Representing a range of political attitudes and journalistic creeds, the panel will seek to answer: What is the role of ideological journalism in online news? This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    PhD Candidate | University of Cambridge | Andrew is a PhD candidate...

    Journalist | The Guardian | Mary O’Hara was born and grew up...

    Co-founder, Managing Editor | Partisans.org | --Excited to be...

    Journalist/Pundit | Roll Call | Shira Toeplitz is a politics...


    Type Interactive, Panel
    Hashtag #sxsw #partisans
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11690


5:00pm

Surviving the Night: An International ARG Tell All

    Each Summer, thousands of people of all ages and interests participate in local variations of the alternate reality game known as "Journey to the End of the Night", a free, non-sponsored, community-supported race through the streets of major metropolitan cities. The rules are simple but the outcome is anything but: Players travel between checkpoints as fast as they can while avoiding being caught by chasers. Those who survive are rewarded while those who are caught become chasers themselves. Based on the successes of SFZero's model of collaborative gaming, Journey to the End of the Night has grown into an international cultural phenomenon and continues to fascinate new players year after year.

    Speakers
    Creative Director | Cluster Media | ***Updated - Brandin is leading...

    Fin.io | CompSci masters student, consultant & developer in all...

    Co-founder | Situate | Sam is a game designer from San Francisco...

    Designer / Developer | SFZero | Sean W. Mahan is a game designer...

    Data Analysis Specialist | Grockit


    Type Interactive, Panel
    Hashtag #sxsw #Journey
    Theme Gaming
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10501


5:00pm

The Public Is Present: Exhibition Subsites at MoMA

5:00pm

Think Global, Blog Local: The Regional Tech Blog

5:00pm

X of Y: How to Ensure Your Startup Is Defensible
 
 

9:30am

Accelerating Killer LatAm Startups

9:30am

Big Data: Powering the Race for the White House
    Sunday March 11, 2012 9:30am - 10:30am @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    Despite the advent of new media, campaigns for President still measure the electorate in pretty much the same way they did 40 years ago, through traditional polls to landline phones. That could all change this year. The hottest job in today’s Presidential campaigns is the Data Mining Scientist -- whose job it is to sort through terabytes of data and billions of behaviors tracked in voter files, consumer databases, and site logs. They’ll use the numbers to uncover hidden patterns that predict how you’ll vote, if you’ll pony up with a donation, and if you’ll influence your friends to support a candidate. This panel will delve deep into the world of real-time data on Presidential campaigns, showing how it’ll be used to make decisions on everything from the layout of a signup form to where to spend millions of advertising dollars in the closing days of a campaign. Forget about which candidate has the most likes on Facebook or followers on Twitter -- and learn why 2012 will be the year of Big Data in American politics.

    Speakers
    VP & Dir of Research | TargetPoint Consulting | Alex Lundry is...

    CEO | Optimizely | Dan Siroker is the Co-Founder & CEO of Optimizely...

    Global Chief Technology Officer | Hill+Knowlton Strategies...

    VP | The Winston Group | Kristen Soltis is the Vice President...

    President | Engage | Patrick Ruffini is president at Engage...


    Type Interactive, Panel
    Hashtag #sxsw #data2012
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10797


9:30am

Can Gaming Make the World Better?
    Let’s face it—games make our lives more fun, but can they also make a positive impact on the world? At the recent Games for Change Festival, Al Gore said “games are the new normal” and that “the gamification trend is really powerful” in helping to solve issues like climate change. Over the past year, we’ve seen an influx of startups using social gaming to motivate people to do good and change their lifestyles. Armed with the philosophy that it is only by inspiring a massive shift in consumer behavior that we can make a measurable impact on the world, these companies are using gaming mechanics and incentives to engage, educate and motivate a global audience. This panel will discuss if gaming for good can actually drive large-scale change, as SCVNGR’s Seth Priebatsch discussed last year at SXSW’s keynote, and examine how we can measure that impact.

    Speakers
    CTO & Co-Founder | Keas | Built Quattro, Access, first Ajax engine...

    CEO | Gamification Co

    CTO | dosomething.org | As DoSomething.org’s CTO, George manages...

    Dir of Learning & Program Dev | Learning Games Network

    Senior UX Designer, Game Mechanic | Google Inc | UX designer...

    Chief Revenue Officer | Recyclebank | Chief Revenue Officer Samantha...


    Type Interactive, Panel
    Hashtag #sxsw #game4good
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12232


9:30am

Companion Gaming: Strategies for Cross-Platform Releases

9:30am

Consumer Patterns Revealed by Dating Site Insiders
    Why is it that out of 40M online daters in the U.S., only 1.3M are on the largest paid site? Even dating sites that don’t brand themselves as catering to a niche tend to attract certain types of daters. And there are no universal rules. Take NY for example: 20something social go-getters favor HowAboutWe while professionals are on Match.com. 30something entrepreneurs crave Okcupid while the traditional-valued join eHarmony. Yet the same group of people in Austin will yield different results. How do users choose the site they’re on, what inspires brand loyalty, and how do companies uncover useful data on consumer decisions? The dating industry is a great case for this phenomenon, but the issue touches nearly every consumer-facing industry. The result? Companies are battling it out for users. What makes one person choose Foursquare over Gowalla, or Groupon over LivingSocial? In a never-before-seen meeting of the dating giants, we’ll delve into the enigmatic consumer mind.

    Speakers
    Co-Founder | How About We

    VP, Brand & Creative Strategy | eHarmony

    Founder/CEO | eFlirt Expert | Laurie Davis is the founder of...

    CEO Match, Inc/Co-Founder & CEO, OkCupid | Match Inc/OkCupid...

    Co-Founder & Co-CEO | Zoosk


    Type Interactive, Panel
    Hashtag #sxsw #lovebattle
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10064


9:30am

Food Trucks Share Social Media Tips

9:30am

Friending Pharma: Patients, Industry & New Media
    As more and more patients begin using social media as an information source and a support network, it's inevitable that they'll begin to interact with representatives of pharmaceutical companies looking to use new technologies to inform and educate. While consumer-industry interactions are not new -- Comcast crawls Twitter for those in need of tech support, and Gatorade sends electronic high-fives to high school athletes -- links between drug companies and those they serve are more fraught, with some patients celebrating dialogue and others warning that such relationships are intrinsically inappropriate. This panel -- including patients, advocates and industry -- will explore the ground rules of "friending" big pharma and the ground rules that biopharma firms must play by to ensure patients aren't taken advantage of.

    Speakers
    CEO | The Staley Foundation | Alicia is a three-time cancer survivor...

    Asst Editor | Diabetes Mine/Alliance Health | Allison Blass is...

    Dir | WCG | Public relations is entering its most exciting phase...

    Writer/Editor | Six Until Me | Kerri Sparling has been living...

    AVP of Patient Insights & Analytics | US Sanofi Diabetes | As...

    Vice President | Pfizer Inc


    Type Interactive, Panel
    Hashtag #sxsw #FrndPhrm
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11621


9:30am

Is Our Photo-Madness Creating Mediocrity or Magic?

9:30am

Multiplatform Storytelling: Frontline War Stories

9:30am

Pitching Start Ups to Ad Agencies and Clients
    Sunday March 11, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    The start up scene continues to thrive. You may have got funding and you may have an awesome product but how will you make those first key partnerships with clients and ad agencies? This is new territory for many blue chip clients and most ad agencies. They know they need to play in the start up space but they are afraid. All you guys are much younger, and cooler, you don't wear suits so how can we take you really seriously? How will I know whether you are the next FourSquare or the next pets.com? The panelists will be able to share all their different viewpoints. We have an investor and incubator, we have a recently funded start up making their first deals, we have an ad agency and we have the all important client who is making those purchasing decisions for her brand. We will hear from all of the panelists and then invite any start ups in the audience that would like some advice to ask questions. All the panelists are used to talking freely about the subject rather than inflicting death by powerpoint.

    Speakers
    Managing Partner | BoxGroup | David is the Founder and Managing...

    Chief Creative Innovation Officer | JWT

    CEO | ADstruc | John Laramie is the President, CEO and Founder...


    Type Interactive, Panel
    Hashtag #sxsw #pitchstart
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11926


9:30am

Publishing Models Transforming the Book

9:30am

Socializing the Presidency: Digital Politics 2012
    Sunday March 11, 2012 9:30am - 10:30am @ AT&T Conference Hotel (Salon B) (1900 University Ave, Austin, TX 78705)

    What are the trends in social and digital media that will help shape the 2012 presidential election? What can we learn from grassroots election efforts like Rock the Vote, now in its 20th year, contrasted with the very short history and transformational social media tactics used in recent presidential politics? Is it a natural evolution of activism, is it disruptive? If so - how? Join PBS NewsHour moderator Christina Bellantoni and panelists Mary Katharine Ham (radio host/political commentator); Maria Teresa Kumar (founding executive director, Voto Latino); Craig Newmark (founder craigslist and craigconnects); Heather Smith (president, Rock the Vote); and others to be announced, for a wide-ranging, idea-generating, big-picture discussion of trends past, present and future on how the presidential election may be shaped and transformed by social media services such as Twitter and Facebook to new location based and mobile technologies.

    Speakers
    Political Editor | PBS Newshour | Christina Bellantoni joined...

    Pres | Rock the Vote | Under Smith's leadership during the past...

    Exec Dir/Co-Founder | Voto Latino | Maria Teresa Kumar, founding...

    Fox News Contributor | WMAL, Cumulus Media | Mary Katharine Ham...


    Type Interactive, Panel
    Hashtag #sxsw #SocialPres
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12234


9:30am

Stand with Planned Parenthood: A Crisis Response

    Planned Parenthood Federation of America (PPFA) is no stranger to controversy. But when attacks on the nation’s leading provider of reproductive health care jumped beyond the usual suspects to include the majority of the House of Representatives in early 2011, the organization’s Online Advocacy and New Media teams snapped into crisis communications mode. Hear from a panel of current and former PPFA staffers as we discuss how we implemented an integrated strategy to inform the public, take control of the message, and flip a huge potential #Fail into the wildly successful “Stand With Planned Parenthood” advocacy and support campaign. Through PPFA’s story of what went right and not-so-right, learn how to defend your own organization using online and offline tactics while energizing your base to become your greatest advocates.

    Speakers
    Digital Media Coord | Planned Parenthood Federation of America...

    Digital Content Mgr | Planned Parenthood Federation of America...

    Engagement Planner | iCrossing | Gaby Lazzaro is a WOMMA-certified...

    Director of Digital Strategy, Advocacy and Fundraising | Planned...

    Dir, Social Media Strategy | The College Board | Panelist and...

    Dir Online Supporter Engagement | Planned Parenthood Federation...


    Type Interactive, Panel
    Hashtag #sxsw #StandwPP
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9166


9:30am

Storytelling Beyond Words: New Forms of Journalism
    Sunday March 11, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    We are in the midst of a digital revolution, and yet journalistic storytelling remains trapped in the Stone Age. We have all sorts of digital tools at our disposal -- video, social media, interactive graphics, etc. -- and still our stories are boring. Our panel will help you think in new ways about storytelling forms. Instead of sending users to a separate link for a video, why not embed video into the story at strategic points? Instead of writing long articles analyzing the accuracy of a politician's statements, why not invent a meter that allows the audience to quickly see that for themselves? We'll offer examples of how journalists harness digital tools to reinvent storytelling in ways that delight audiences, elucidate complex issues, improve communities and strengthen democracy. This panel is for geeks who care about storytelling; it's for storytellers who care about digital tools; and it's for anyone who cares about the future of journalism.

    Speakers
    Editor/Interactive News | The New York Times | Aron Pilhofer...

    Professor | Duke University | Bill Adair is the Knight Professor...

    Editor in Chief | The Journal Register Co | Jim Brady is the...

    Dean of Faculty | The Poynter Institute | Stephen Buckley is...


    Type Interactive, Panel
    Hashtag #sxsw #stories
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10994


9:30am

Tech Detox: Can You Survive a Day w/o Technology?

9:30am

The Connected Company: An Inventory of the Possible

9:30am

The New Black? How Digital Ed Is Everything

    …Back to school? Not necessarily appealing right? The experimental, embedded, and reflexive departments of education and training within creative industries are reinventing education. This panel gathers some visionaries to discuss the positioning of education in the modern workplace. Many traditional business functions such as PR, sales, marketing, philanthropy, recruitment, and business development are now “education initiatives.” There is a need for a 21c model of professional adult education in the workplace. We’ll discuss what the possibilities are given new cooperative models, technological tools, talent gaps, and knowledge sharing in the increasingly competitive fields of global business. We will also share thoughts on pioneering schools including ones internal and/or external to the organization, institution, start-up, and platform-specific models.

    Speakers
    Dir of Digital Dev | Goodby Silverstein & Partners | Originally...

    Global Agency Mktg Mgr | Facebook | Giselle Schmitz grew up in...

    CCO | 72andSunny

    SVP, Dir Digital Innovation | Digital Works Institute/MDC Partners...

    Lori Kent is a visual artist, education researcher, and sometimes...

    Founder | General Assembly

    Prof of Culture & Media | The New School | Trebor Scholz is an...


    Type Interactive, Panel
    Hashtag #sxsw #nwblk
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10038


9:30am

The Positive Power of Sports

9:30am

The State of Social Marketing

9:30am

What Makes Asset Sharing Platforms Thrive?

11:00am

21st Century Giving: Social Philanthropy’s Rise

11:00am

3 Screen Minimum: Convergence of TV & Social Media

11:00am

A New Culture of Learning: Gaming, Tech, Design

11:00am

Are We Killing Social with Social?
    Sunday March 11, 2012 11:00am - 12:00pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)

    Doesn’t it seem like a new social network launches every day? From geosocial to social TV, from social gaming to social news, it seems like we’re just adding a “social” layer to everything we do, online or offline. As a digital solution for seemingly every facet of human culture emerges, it’s starting to look a lot like...well, human culture, digitized.

    We have to ask: how many social networks are people willing to sign up for? Do people want a massive social network with everyone on it or are they more interested in niche networks focused on different passions? Maybe both. Or, maybe we’ll all just get sick of it and start mailing letters to each other again.

    The Austin Chronicle recommends this event in "Tumblr Today, the Tate Tomorrow: Does the rise of social media mean more art or just more noise?" Read the full feature here.



    Speakers
    Founder/Editor Daily Marauder | Daily Marauder | Caroline Giegerich...

    Global Strategy & Solutions- Google+ | Google Inc | Chris Vennard...

    Dir of Mktg | Networked Insights | Jason Kapler is the Director...

    Head of Private Shares Group | Liquidnet

    Head of Live Media Studio | iCrossing | As the head of iCrossing’s...


    Type Interactive, Panel
    Hashtag #sxsw #killsoc
    Theme Social Networks
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP12714


11:00am

Can a Social Web of Things Keep TV Cords Connected

11:00am

Community First: Lessons for Early-Stage Startups

11:00am

Discoverability and the New World of Book PR

11:00am

Driving the Change: Public Media Goes Transmedia

11:00am

How Brain Science Turns Browsers into Buyers

11:00am

How STDs Can Be Good for Your Health

11:00am

Internet Bubble the Sequel: 1999 All Over Again?

11:00am

Internet Power: After Cyber-Optimism and Pessimism

11:00am

It’s Funny ‘Cause It’s True: Battling Bad Media

11:00am

Marketing’s Shift from Waterfall to Agile

11:00am

Mother Goose Got Punked: Next Gen Visual Stories
    Visual storytelling has the power to move public policy, influence the direction of war, and alter the course of civil society. During this panel, you’ll learn ways to turn video and photography into great visual storytelling so that it can work for your nonprofit to raise funds, build community, recruit volunteers, and incite action. We’ll give you plenty of compelling examples, but we’ll also take you behind the scenes to show you some of the most important elements of great visual communications. This panel of filmmakers and photographers who have dedicated their careers to nonprofit storytelling will lead you through both the big strategic decisions and the real-world how-to’s of compelling visual communications. If you want to be a part of the next generation of nonprofit visual storytellers, join us for this session.

    Speakers
    Exec Dir | Lights Camera Help | I am a communicator and a collaborator...

    Founder & Creative Dir | Microdocumentaries | Ben Henretig started...

    Founder | STORYTELLERS FOR GOOD | Cara Jones is a multiple Emmy...

    Pres | Nonprofit Marketing Guide.com | Kivi Leroux Miller is...

    Founder, Exec Director | PhotoPhilanthropy | Nancy Richards Farese...


    Type Interactive, Panel
    Hashtag #sxsw #mggp
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9677


11:00am

No Wallet? No Problem. Enter Mobile Payments.
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    The days of having that lump of a wallet in your back pocket or forgetting your wallet at home are over. Consumers around the world could generate as much as $50 billion in sales through NFC-based mobile payments by 2014, according to Juniper Research. Google already has merchants like Macy’s and The Container Store is using Google Wallet, powered by NXP’s secure NFC chips, to increase engagement and offer deals to consumers. And Austin, our very own home of SX, is among the initial launch markets of ISIS’ NFC-driven mobile commerce trial. American Express, while recognizing the value of NFC, currently sees the technology as smoke and mirrors because it’ll take several years before the possibility of mass adaptation because of the limit and requirements of its reach. American Express’ stance is that the mobile payments ecosystem needs to look at products that are technology agonistic and as open as possible. Hear from panelists across the mobile payments ecosystem about the challenges of increasing adaption of this new technology and how to address them.

    Speakers
    VP of Emerging Media & Innovation | 360i | David Berkowitz is...

    Exec VP, Online/Mobile Business Unit | American Express | American...

    Head of Marketing | Isis | Jaymee Johnson, Head of Marketing...

    Vice President of Global Mobile Transactions | NXP Semiconductors...

    Engineer, Google Mobile Wallet | Google Inc


    Type Interactive, Panel
    Hashtag #sxsw #nowallets
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9756


11:00am

Pocket Film Studio: The iPhone Revolution

11:00am

Startup Breakthrough: Speed Coaching for Founders

11:00am

The Making of the Modern Office
    Sunday March 11, 2012 11:00am - 12:00pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    In the capital of the latest tech boom, developers work late into the night creating the next big thing. But they take office culture just as seriously, fueling behavior that is reaching a level of froth not seen in a decade. Some web startups are partying like it's 1999. Companies say the fierce competition for talent among startups has necessitated extraordinary perks meant to attract and retain employees. But what makes startups a great place to work? Are they things like creative benefits, core values, philanthropy and dogs? This session is focused on creating uniquely successful and fun working environments with disruptive leaders from cleantech, healthcare, and enterprise tech startups.

    Speakers
    Digital Platform Manager | Talk Radio News Service/KoPoint...

    VP of Mktg | Yammer | Dee Anna McPherson leads Yammer's overall...

    Sr Dir, Comm | Practice Fusion | Practice Fusion provides a free...

    Dir of Talent Acquisition | Opower | Jennifer Crystal has 15...


    Type Interactive, Panel
    Hashtag #sxsw #momo
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10586


11:00am

The Mobile Apps Value Chain

11:00am

The Rise of Brooklyn Food Scene

11:00am

The UX-Driven Startup: Lessons from the Trenches

11:00am

UX Smackdown! User Testing Techniques in the Ring

11:00am

Voices Carry: Why Authentic Brand Voices Matter

12:30pm

Better Food Through Open Data Standards
    Sunday March 11, 2012 12:30pm - 1:30pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)

    There is an explosion in the number of services created to help people make better choices about how we produce, consume, and interact with food. Challenges related to the accuracy and completeness of data hamper the rate of innovation. A panel of leading food, data and technology doers shares their initial framework for an open standard for reporting, recording and sharing food information. Hear how recipe sites, restaurant menu wranglers, open government developers, urban agronomists, provenance geeks and food policy activists are collaborating on an interoperable standard. Panelists will share their unique perspectives and invite new collaborators to expand, refine, and put into practice an open standard. The open food data standard describes all aspects of food, in a way that allows technologists to support and enhance the success of the local food economy. Come find out how you can take part in the generation of an open data standard for food that reflects the values we place in food.

    Speakers
    CEO, Chef | Foodtree

    CEO & Founder | Windowfarms.org | NYU ITP, Eyebeam Center for...

    Code for America Fellow | Code for America | Chacha is an experience...

    Founder | food+tech connect | Danielle Gould is the Founder...

    VP, Digital Prod Mgmt | Clean Plates | Niles is creating the...


    Type Interactive, Panel
    Hashtag #sxsw #openfood
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9904


12:30pm

Celebs & Causes: A Thin Line btwn #winning & #fail

12:30pm

Crowdsourcing Government: Why Access Matters
    Sunday March 11, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon C) (1900 University Ave, Austin, TX 78705)
    A public right to data is key to unlocking the biggest enterprise opportunity of our time: integrating social media with public services. Open government combines transparency with citizen participation. This is the future of government. The Open Government Partnership is a new international initiative - bringing together more than 50 countries and international civil society - to share best practice in beating corruption, improving social justice and driving growth and innovation. The UK has put Transparency at the heart of its vision of social and economic growth and is one of the founder members of the OGP. This session also hears from other key founders of the OGP from around the world – including Samantha Power, special assistant to President Barack Obama and the architect of the initiative and Rakesh Rajani, a global civil society leader. The Future is Open: find out how to become an Open Government pioneer.

    Speakers
    Advisor/Speechwriter | US Department of State

    Head | Twaweza | Rakesh Rajani is the Head of Twaweza, meaning...

    Dir of Transparency & Open Data | UK Government | Tim Kelsey...


    Type Interactive, Panel
    Hashtag #sxsw #CrowdGov
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992338


12:30pm

CSS.next: Current Experiments, CSS4 and the Future

12:30pm

Curing a Rage Headache: Internet Drama & Activism

12:30pm

Design and the Mobile Startup
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon A) (500 E 4th St, Austin, TX 78701)
    In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.

    Speakers
    CEO | Foodspotting | Alexa Andrzejewski is the Founder and CEO...

    Head of Prod | Foursquare | Alex is Head of Product at foursquare...

    Co-founder | Instagram | Mike graduated from Stanford University...

    Founder, Creative Dir | AKKO | Ron Goldin is the founding principal...


    Type Interactive, Panel
    Hashtag #sxsw #MobileDsgn
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11295


12:30pm

Designing Positive Daily Addictions
    There’s no secret behind what makes for healthy living. Don’t smoke, eat right, and get some exercise to start. The problem is, being healthy feels a lot like work.

    So our core question: How can we make healthy behavior as seductive as a kiss or as addicting as a bag of potato chips? Once you go in for one, you can’t stop.

    This panel will shed light on what’s working – and what’s not – when it comes to using interactive tools to turn good health habits into actions people crave. We’ll explore the role of rewards and recognition; the forces such as love and fear; and the effectiveness of fun, enchantment and ambient integration.

    More specifically, we’ll take a close look at innovative programs that are helping to change people’s engagement in their health, and drive new habits; and we’ll also explore the successes of non-health programs such as Angry Birds for how we can translate their stickiness to health.

    And then we’ll talk about what happens when the “game” is over. Do people relapse? How can that be prevented – if at all?

    Speakers
    CEO | BodyMedia

    CEO | Vitality/MIT Media Lab | David Rose is an award-winning...

    VP, Digital Health | Edelman | Gigi Peterkin has more than 15...

    Sr VP & Chief Innovation Officer | Humana

    Sr VP Corporate Comms | Humana Inc


    Type Interactive, Panel
    Hashtag #sxsw #DPDA
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12693


12:30pm

eSports: Enabling Gaming As a Profession

    There is no question in our minds that eSports is the next major sport that will be followed by millions of people. Competitive gaming originated in the classic arcades of the 80s and 90s, but as the new generation has shifted to the Internet to be entertained online, eSports is increasingly becoming one of their favorite pastimes. Gone are the physical requirements to become an athlete – mental agility and strategic thinking are the ruling attributes of the virtual world. The accessibility of eSports has helped it grow into a true industry, which means a bounty of opportunities for game publishers, brands and fans to get in the game. Video games are now at a level where being a successful professional player requires constant practice and commitment, and its pros deserve a payday that one day rivals other professional sports stars with millions of fans. We’ll look at why and how eSports can become the next major Internet phenomenon and create an all-new class of sports celebrities.

    Speakers
    eSports Media Personality/Mgmt | Team Evil Geniuses | Anna Prosser...

    General Manager of eSports & Vice President of Research and Development...

    Dir of GSL | Gom Tv Korea | Jung Won Chae is the Director of...

    CFO | Twitchtv | Kevin Lin is COO of TwitchTV, the world's best...


    Type Interactive, Panel
    Hashtag #sxsw #esports
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13499


12:30pm

Everybody's a Bloody Entrepreneur! Or Are They?

12:30pm

FutureShop: Virtual QR Stores, NFC Receipts & More

12:30pm

How to Run a Social Site and Not Get Users Killed

12:30pm

How to Win Friends and Influence Space Exploration

12:30pm

How We Do It in Brazil

12:30pm

Indie Games, Indie Film - DejaVu

12:30pm

Interface Technology: Gesture Systems and Beyond

12:30pm

No Brochures: Digital Storytelling for Nonprofits

    Storytelling is an inherently key aspect of non-profit business. Donors deserve to know how their gifts are having an impact; potential donors need to know how they can make a difference. But are non-profits truly "thinking digital" when it comes to getting their stories noticed? Are we stuck in brochure mode? The next generation of philanthropists—and beyond—is comprised of digital natives, far more accustomed to non-linear interactive storytelling and far more comfortable with a touchscreen than a staple-bound booklet. Donors are expecting to see complex, layered data presented in the form of colorful, entertaining, easily digestible media. This panel will discuss and explore alternate approaches to get your story noticed across a range of digital platforms.

    Speakers
    Exec Dir | Center for Digital Storytelling | Joe founded the...

    Web Manager | Oxfam America | I'm a digital communications manager...

    Principal | Treesaver Company Inc | Roger Black


    Type Interactive, Panel
    Hashtag #sxsw #NoBrochure
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9691


12:30pm

Once & Future King: Can Syndication Save Content?
    Sunday March 11, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    The publishing industry has always embraced new technology as a primary driver of success. Syndication was once the solution for an industry challenged by economics, technology, and globalism, allowing content to reach the widest audience at the greatest cost savings. But it hasn’t changed much in the last century. As new practices of media consumption emerge, publishers have seen their fortunes decline precipitously. While content may still be king, the distribution and consumption of that content have become increasingly problematic. Caught between outmoded business models and the disruptive dynamics of digital media, publishers now occupy an untenable position that impacts their ability to remain competitive and profitable. Can syndication once again save publishing by providing new modes of distribution, consumption, and revenue? This panel will discuss current syndication practices and explore the potential for reinvigorating an old idea for a new media world.

    Speakers
    Flipboard | Christel van der Boom is a communicator passionate...

    Founder | Free Range Content Inc | Jesse Levine has launched...

    CEO | Free Range Content Inc | CEO Free Range Content (Repost.Us...

    SVP & CTO | NewsRight | Todd Martin is a technology infrastructure...


    Type Interactive, Panel
    Hashtag #sxsw #syndicate
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12874


12:30pm

Psychology of Narcissism & How It Affects Brands
    Sunday March 11, 2012 12:30pm - 1:30pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Society spends increasingly more time online, watching & reading about strangers. Is peep culture creating more narcissists or simply helping us connect through the sharing of our intimacies? Do users share content that they are passionate about & believe in or do they simply share content that influences how others perceive them? This panel will duke out diverse opinions on how brands use the internet famous to spread buzz about products & services, what this means for the future of marketing & how this effects everyone's behavior online. As time passes will positive sentiment towards an influencer inevitably change to negative? Is influencer marketing changing how we behave online & in our everyday? Is peep culture & narcissism shaping our world, playing a part in marketing & influencing our sharing & buying decisions? Come join our internet culture obsessed panel consisting of a psychologist, blogging pioneer, community manager & online lifestyle blogger/ self proclaimed narcissist.

    Speakers
    Lifestyle Blogger | CasieStewart.com | Casie is a daily lifestyle...

    Clinical Psychologist | Jacob Small PhD | Jacob Small is a clinical...

    Clinical Psychologist | Jacob Small PhD | Jacob Small is a clinical...

    Pres | The Blog Studio | Lucia Mancuso is the President of The...

    Strategist | Spooky English PR | I'm a Geeky PR strategist and...


    Type Interactive, Panel
    Hashtag #sxsw #LookAtMe
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12781


12:30pm

Public Lab: Mapping, DIY Activism & Civic Science
    Sunday March 11, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)
    Are you embroiled in an cartographic dispute? Do you disagree with the official version of your geography? Do you need a up-to-date map of your area of interest?From the BP Oil Spill to the Gowanus Canal Super Fund site, Grassroots Mapping and the Public Laboratory for Open Technology and Science work to empower citizens around the world. Communities engage in citizen cartography and create aerial images with low-cost, DIY, open sourced technologies. This method of mapping creates on-demand imagery that’s 30 to 50 times higher resolution than what’s available via Google Maps. It allows people to document, to lobby and to enact change in their neighborhoods. The Public Laboratory community has expanded to organize projects around the world. Recently recognized with the award of $500,000 Knight Foundation grant, that work continues to expand. We’ll discuss the unique challenges and obstacles of scaling citizen science, IRL community development work, and online technology engagement.

    Speakers
    Web Developer | Consumer Reports | Web Developer w/ @ConsumersUnion...

    Pres Mgmt Fellow | US Department of Housing and Urban Development...

    Dir of Production Processes & Production in Education | Public...

    Dir of Outreach & Partnerships | Public Laboratory for Open Technology...


    Type Interactive, Panel
    Hashtag #sxsw #PublicLab
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9516


12:30pm

Social Media Is a Bubble and SXSW Is a Fad

12:30pm

The European Tech Art Scene

12:30pm

The Secret Path to Success in Online Video

3:30pm

5 Brands Travel the US Inspiring Entrepreneurship
    Sunday March 11, 2012 3:30pm - 4:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Grasshopper, Mailchimp, Wufoo, Shopify, and Batchbook all joined forces in 2011 to create and execute the Barcamp Tour. We journeyed across the country together to work with 10 different entrepreneurial cities and help them put on a barcamp that would inspire / energize their communities. We shared our passions, listened to other peoples, and took in the unique character of each city we visited. Boy did we learn a lot. We would love to share those observations & experiences with you in hopes that you might take that passion back to your own community. We also wanted to explain why our 5 brands so strongly believe in free beer and hugs versus banner ads and trade shows. These word of mouth branding tactics have been a major part of all 5 of our company’s growth, and we are ready to share our secrets!

    Speakers
    Head of Integrations & Partnerships | MailChimp | Amy Ellis is...

    Mgr of Brand Dev | Batchbook | Christelle is the Brand Development...

    Platform Evangelist | Shopify | Joey deVilla is Shopify's rock...

    Founder & COO | Apptopia | Jonathan is a co-founder of the Barcamp...

    Ambassador of Buzz | Grasshopper | Stephanie is the Ambassador...


    Type Interactive, Panel
    Hashtag #sxsw #BCTour
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100068


3:30pm

Adapting New Technologies for Humanitarian Aid

    Responding to medical humanitarian crises is filled with a variety of obstacles. Constraints like limited time for aid workers, uneven staff education, lousy internet and mobile phone access, as well as the frantic pace of emergency response have made aid organizations reluctant to introduce technological innovations into their practice. This panel will explore how two international aid organizations collaborated with technology companies to adapt new technologies to field conditions. In on instance, Doctors Without Borders/Médecins Sans Frontières (MSF) teamed up with Google on a spatial mapping project to better understand the cholera epidemic in Haiti in 2010. In another program, Women and Health Alliance (WAHA) are teaming up with the mobile phone carrier Expresso and Microsoft’s HealthVault in Senegal to adapt electronic medical record system to SMS. The discussion will address how the programs were implemented, how cultural differences were bridged, and what lessons were learned.

    Speakers
    N/A | Doctors Without Borders/Médecins Sans Frontières (Msf...

    Comm & Program Mgr | Waha International (Women And Health Alliance...

    Geographical Infomation System Officer | Doctors Without Borders/Médecins...

    Title Software Engineer, founding member of Google.org's Crisis...


    Type Interactive, Panel
    Hashtag #sxsw #TechInAid
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8656


3:30pm

Brands with Benefits: Hooking Up with Good Deals
    Are your customers in a long-term relationship with your brand? Do you get the feeling they are just looking for a one night stand? Or is it just…complicated? Today’s frugal consumer is increasingly likely to bounce between brands and stores to find the best deal, and competition for their love is heating up. How do you keep the flame alive with the “deal of the moment” consumer that has a bit of a wandering eye? If you’re looking for a short-term hook up with a hot little check-in app – try another panel. This session will cover long-term loyalty solutions that create the perfect marriage of today’s social, local and mobile strategies. Hear from leaders at Gilt City, Modiv Media and Linkable Networks about how brands and retailers are keeping customers loyal with in-store mobile commerce, card linked offers and daily deal programs that drive redemption. By offering your customers exactly what they want, when they want it, you can get the relationship back on track.

    Speakers
    Cofounder and President | Placemeter | I'm the co-founder and...

    CMO | Modiv Media | Bringing more than 20 years of management...

    Independent Adviser | Until May of 2009, Sarah was CEO of Aegis...

    CEO | Linkable Networks | Tom Burgess is a seasoned executive...


    Type Interactive, Panel
    Hashtag #sxsw #brands12
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11314


3:30pm

Election 2012: Campaigns, Coverage & the Internet
    From smear campaigns on Twitter to owning a domain before the opposition does to constituent hangouts on Google+, social media and the web have changed the election process for good. Candidates rely on social media to get their message out on their terms, journalists report and react to the story as it happens, and social platforms help to galvanize public opinion, support volunteers and solicit donations. With viewpoints from journalists, scholars, and campaign practitioners, this panel will reflect on the 2012 presidential campaign and how new media has made its mark. Specifically, the panel will look at which online platforms are performing the best in the 2012 election, the convergence of new and traditional mediums on the campaign trail, and analyze how campaigns are using these tools to promote their issue platforms and candidates, successfully or not.

    Speakers
    North American Editor, BBC.com/News | BBC NEWS | Claudia Milne...

    Editorial Dir | Personal Democracy Media | Micah L. Sifry is...

    White House Correspondent | Time Magazine | Michael Scherer is...

    Digital Director | Obama for America | Teddy Goff is the Digital...

    Professor | University of North Carolina Chapel Hill | Zeynep...


    Type Interactive, Panel
    Hashtag #sxsw #2012Elect
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11944


3:30pm

Fulbright: How the 1st Social Network Adapts to SM

3:30pm

Funny Or Die: Future of Comedy & Everything Else

3:30pm

How Comics Journalism Is Saving Your Media

3:30pm

How to Build Entrepreneurship Communities

3:30pm

Investor Spotting 2012

3:30pm

Libros digitales para todos/eBooks for Everybody

3:30pm

No Rainy Days: Identity Protection in the Cloud

3:30pm

Open Web, Open News: Reporters & Developers Remix

3:30pm

Preserving the Creative Culture of the Web
    For over 20 years the web has provided continuous deluge of cultural production. Digital artifacts such as websites, images, and videos have much to communicate about our social and cultural evolution, and yet their messages or moments can be fleeting or quickly lost. Both the accessibility and longevity of digital content are subject to a wide range of risks, from technological obsolescence to outright deletion by their creator or host. So what is being done to preserve these cultural objects for the long term? Approaching web content from a cultural and artistic perspective, this panel will convene leading writers, archivists, thinkers and technologists to discuss to the questions, challenges, and imperatives involving preserving the creative culture of the web. We'll cover topics like "what is the long-term significance of a website, and why would it be worth preserving?", "should web sites and artifacts be treated like works of art or architecture?", and "how do we go about archiving digital content to ensure its accessibility and longevity?". Example initiatives to be discussed will be the Archive Team's various projects (such as the Geocities torrent), the Internet Archive's Wayback Machine, Internet Archeology, and the Rhizome ArtBase. This panel will be presented by Rhizome, an organization dedicated to the creation, presentation, preservation, and critique of emerging artistic practices that engage technology.

    Speakers
    Adjunct Archivist | Internet Archive | Computer Historian, Documentary...

    Asst Professor | University of Maryland | Kari Kraus is an Assistant...

    Dir Technology | Rhizome | Nick Hasty is an artist, programmer...


    Type Interactive, Panel
    Hashtag #sxsw #digiprsrv
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100111


3:30pm

Rockstars or Roadies: Who's the Better Employee?

3:30pm

Sports Media: The Beat Goes Gone?
    Until quite recently, there was a single source of record for your favorite sports team: The beat writer. For decades, the local paper determined what sports fans would consume and how they’d consume it.Not until the explosion of the internet were sports fans able to fulfill their desire to know more about their team -- and know that stuff immediately. The web completely innovated the experience of being a sports fan. Pretty soon, athletes were communicating directly with fans. Highlight dunks were published online seconds later. Reporters began to tweet notes from practice instantly.Today's modern sports fan demands immediacy, and this appetite is driving a new kind of sports coverage, one that relies on innovation, both technically and editorially. Our panel will explore the rapid innovation that has occurred in sports journalism, and promises to continue at an exponential rate. We'll seek to answer the question: What will the sports beat look like in 10 years?

    Speakers
    Sr NBA Editor | Yahoo! Sports | Johnny Ludden was the San Antonio...

    Writer | Grantland

    President | BuzzManager Inc | Kathleen Hessert is founder and...

    NBA Writer. Editor of ESPN.com's TrueHoop Network | ESPN.com...

    Dir, Media Services | San Antonio Spurs


    Type Interactive, Panel
    Hashtag #sxsw #sportbeat
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13977


3:30pm

SSO (Single Sign On): Why Does It Suck So Often?

3:30pm

Startup Genomics: Maximize Success and Avoid Death

3:30pm

Still Invisible? Waging Stories with Social Media
    Sunday March 11, 2012 3:30pm - 4:30pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    What does it mean to wage a story? In this panel, Pulitzer prize-winning journalist Jose Antonio Vargas describes the moment of coming out as an undocumented immigrant, an "outlaw" in his own country. He explores the ways in which his radically visible story traveled from the New York Times to Facebook to Youtube and back -- and forced a toxic national debate into a human frame. As context for Jose's incredible story, Joe Sudbay, Deputy Editor of AMERICABlog, describes how bold, hi-tech storytelling transformed the political calculus during the waning months of the last Congress and landed him in a meeting with President Obama at the White House. Felipe Matos takes us on a journey that reinvents what it means to push for civil rights: a 1,500 mile walk from Miami to DC, tweeted at every turn.These hypervisible, once-invisible stories are changing what we thought we knew about the communities that are "coming out," as well as how to tap the power of social media to ignite change.

    Speakers
    Organizer | Presente.org | Felipe Matos was born to a single...

    Managing Dir | GetEQUAL | Heather joined GetEQUAL in May 2010...

    Dir of Organizing | Change.org | Jackie serves as Director of...

    Contributing Editor | AMERICABlog | Joe Sudbay serves as a Contributing...

    Co-Founder | Define American | Jose Antonio Vargas is a Pulitzer...


    Type Interactive, Panel
    Hashtag #sxsw #StoryPower
    Theme Social Networks
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10853


3:30pm

Tech + the Evolution of the In-Store Experience

3:30pm

The Power of Contemplative Play
    Play is a human thing. Before games, even before language, we play. Play is the first tactic we use for understanding our environment and each other. Let's forget about "gamification" for a second (phew!) and look at where unstructured play can take us in digital experiences. Tablets and smartphones provide a whole new context for interaction, and by all accounts it seems that whatever experiences arise there, they will be far more playful than on the desktop. The networked entertainment system, already the site of much of the culture around 'gaming', is branching out to offer all sorts of different media experiences. How can play help make sense of this new landscape? Both Planetary by Bloom Studio and Journey by That Game Company explore new types of contemplative play and help define a new genre in gaming and applications.

    Speakers
    Founder & Pres | Bloom

    Dir, Culture & Comm | ngmoco:)

    Producer | That Game Company


    Type Interactive, Panel
    Hashtag #sxsw #PowerPlay
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10263


3:30pm

WARNING: Are Online Reviews Bad for Your Health?
    Should you pick your doctor the same way you pick where to eat dinner? We are all consumers of health services. Our culture is exploding with information sharing and reviewing of services, and businesses are feeling anxious about the power of social media to damage their reputation. Yet the difference between which pizza to order and which plastic surgeon to trust is more than mere matter of words. Plus, as the numbers of angry and anonymous reviews grows, contentious battles are forming between healthcare providers and their patients, giving rise to an entire industry devoted to defending online reputations and fighting back against bogus posts. So what is the healthy balance? This panel will explore the legal rules at play (including copyright, free speech and patient privacy), the ethical obligations of healthcare providers (including confidentiality and the Hippocratic oath), and the innovative practices being developed in response.

    Speakers
    Legal Dir | Electronic Frontier Foundation | Cindy Cohn is the...

    Professor | UC Berkeley School of Law

    CEO | Medical Justice | I practiced as a neurosurgeon for ~ a...

    Licensed Psychologist | Dr Keely Kolmes Private Psychotherapy...

    Doctor | iWantGreatCare

    VP, Corp Comm & Gov Affairs | Yelp! | Vince joined Yelp in April...


    Type Interactive, Panel
    Hashtag #sxsw #DrReview
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11293


3:30pm

What Civil Society Can Learn from Social Web
    From Meet(ing)Up to borrowing Neighbor('s)Goods, civil society has come a long way since the days of Locke and Hobbes. In this era of 'Civil Society 2.0,' social web tools continue to transform local landscapes across the globe, connecting the digital with the physical with a few clicks of the mouse. But does the social web enable more informed and engaged communities? More important, does it enact significant offline change? With these questions in mind, this panel will explore how the social web connects individuals over shared interests in real time, from fixing pesky potholes to discovering drink specials at the local pub. Considering this convergence of technology and public space, it will also discuss how the social web facilitates co-presence and works to create more efficient and sustainable neighborhoods. Through online interaction, crowdsourcing tools allow us to see through the eyes and hear through the ears of people we haven’t physically met yet--emphasis on the "yet."

    Speakers
    CEO & Co-Founder | SeeClickFix.com | Ben is a Co Founder and...

    Co-Founder | NeighborGoods.net | Daniel Hengeveld is the technical...

    Chief Communications Director | City of Austin | Doug is the...

    Community Dev Lead | Meetup | Community/Media/Movement Making...

    Co-Founder/CEO | Localmind | Founder of Localmind, all around...

    GM | Entrepreneur and story-teller at the intersection of Hollywood...


    Type Interactive, Panel
    Hashtag #sxsw #socialweb
    Theme Social Networks
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9917


3:30pm

What the Internet Finds Funny: Creating & Covering Humor Online

3:30pm

When Your API Is Your Product
    Sunday March 11, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)

    Most APIs support a company's product, like how a variety of applications can access Twitter content. There's a new breed of API that isn't supporting a product, but instead supporting the entire business. In these cases, the API is the product and the product helps developers solve a problem, which means developers are happy to pay. Twilio helps developers write voice and SMS applications. Urban Airship specializes in push notifications and geographic databases. SendGrid makes sure transactional emails make it to their recipients. The panel will discuss dos, don'ts and opportunities for this new type of API-based company.

    Speakers
    Developer Communications Dir | SendGrid Inc | Adam DuVander is...

    Location Program Manager | Urban Airship | Ben Standefer is the...

    VP, Developer Platform | Mashery | Delyn Simons heads up developer...

    Dir of Developer Evangelism | Twilio | Just your average self-produced...

    Community Guy | SendGrid Inc | Tim is leading the SendGrid developer...


    Type Interactive, Panel
    Hashtag #sxsw #apibiz
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10866


5:00pm

4-Hour Work Week Is BS: Truths of Working Smarter
    Sunday March 11, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Work is everywhere. In the office, on a plane, in your car, at Peet's Coffee down the street. It's virtually inescapable. And while everyone would love to believe the 4-Hour Work Week is possible, is this the reality in today's market? Can you successfully manage and execute multiple projects within a global ecosystem with a team that has several, if not all, workers contributing remotely? Let's have a frank conversation with today's industry pioneers and thought leaders, shedding new light on how we work. With mobile devices within hand's reach at all times, there's truly no excuse or escape -- something early adopters know all too well, but the mainstream is quickly discovering as well. Here, each of the parties will discuss truths they've learned about what it really means to work smarter, and evaluate and discuss some of the false sentiments floating around like needing to "meet" more and the amount of time a brainstorm should (in truth) last — in the end, sharing the worklife heuristics they've acquired and learned over the years and that make all the difference in how they operate in their day-to-day lives.

    Speakers
    President & COO | LiquidSpace Inc | Doug is a seasoned technologist...

    Managing Dir, North America | Degw | Georgia Collins leads DEGW...

    VP, Global Dev | e-Work.com | Kate North is the VP of Global...

    Principal | eBusiness Strategies | Keith Perske has spent a career...

    Freelance Writer | Fast Company | Kevin Purdy is a freelance...


    Type Interactive, Panel
    Hashtag #sxsw #WorkSmart
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12573


5:00pm

A Brief History of the Complete Redesign of Google

5:00pm

A Dr, Patient & Insurer Walk into a Social Network
    What happens next? Mobile, social and peer-to-peer tools are blowing up politics, news, and entertainment. But what about health care? Why is it that you can connect with everyone you know online except for your doctor or your health insurance company? Why is it easier to update your status on Facebook than it is to update your health history? Why do clipboards and paper forms still play a prominent role in the doctor's office? On the flip side, patients and caregivers who have their lives on the line are literally putting their lives online. Research shows that if you enable an environment in which people can share, they will. The benefits of that sharing will entice others to join and there is mounting evidence that sharing is, in fact, caring. When people connect with the right tool, the right advice, or the right person who is just ahead of them on a treatment path, their health outcomes improve. Everyone - clinicians, health insurance companies, patients -- know we need to figure this out. So what's going to happen in that bar? A fistfight? A love connection?

    Speakers
    EVP Clinical Specialty Programs | Aetna

    Co-founder & Chairman | PatientsLikeMe

    Physician | Seattle Children's Hospital | Using my voice to improve...


    Type Interactive, Panel
    Hashtag #sxsw #ehealth
    Theme Health and Education
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12497


5:00pm

A License to RHoK

    Want to change the world? Then get a license to RHoK! Random Hacks of Kindness (RHoK) is a global initiative to create practical open source solutions to humanity's toughest challenges. Organized by Google, Microsoft, Yahoo!, HP, NASA and the World Bank, RhoK brings together thousands of the best and brightest developers from around the world - like YOU - to participate in fast–paced and competitive marathon coding events resulting in real applications that are making an impact on humanity. The RHoK community has grown rapidly over the past 2 years, with 3000 participants from 43 cities who have worked on 214 distinct solutions. This talk will bring together "RHoKstars" to provide an overview of the initiative, discuss some of the solutions developed, describe how the SxSW community can contribute to the effort and most importantly, brainstorm about what is next. …and if they let us, we'll be playing rock music and lighting off fireworks!

    Speakers
    Developer Advocate | Google Inc | Christiaan Adams is a developer...

    Project Lead | SecondMuse

    Open Innovation Program | SecondMuse

    Director, Platform Strategy, Developer & Platform Evangelism...

    SecondMuse | Todd Khozein works with SecondMuse, a firm specializing...


    Type Interactive, Panel
    Hashtag #sxsw #RHoK
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10214


5:00pm

Are Great Employees Overrated?
    Sunday March 11, 2012 5:00pm - 6:00pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    Who is worth more — one amazing employee or one hundred adequate ones? You've heard about the war for talent. If your business is looking to take over the world (or just your industry), how do you first build your talent pool? Do you fill your ranks with free-agent superstars, or foster a team of people whose names will never make the marquee, but are skilled enough to make your company a success? Your choice has implications for your culture, and your bottom line. This debate kicked up a tremendous response on the Harvard Business Review's website (hbr.org), but the jury is still out. What makes the world go 'round — individual brilliance or group genius?

    Speakers
    Managing Dir, Digital Strategy/Editorial Dir | Harvard Business...

    Author: The Rare Find | Penguin/Portfolio

    Social Media Strategist, Human Resources Expert, Career Blogger...

    Research Fellow, MIT Center for Digital Business Visiting Fellow...

    Chairman | OUYA Inc | Working on a new thing. OUYA backer zero...

    Snr VP Innovation & Workforce Solutions | Manpower Group...


    Type Interactive, Panel
    Hashtag #sxsw #GreatHire
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13858


5:00pm

Austin 2032: Shaping Future Cities with Mobile Data

5:00pm

Big Data: Privacy Threat or Business Model?
    Sunday March 11, 2012 5:00pm - 6:00pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    Technological innovation has dramatically increased the types andvolume of personal information created and captured. Social networks,mobile devices, thermostats, cars, even kitchen appliances collect andaggregate data from and about users. Personal data is among the mostvaluable assets for the current crop of tech startups. On the darkside, consumers have very little conception of the amount of data theyare creating and sharing and little appreciation of the potential risksand harms. On the bright side, data-based innovation can lead to newproducts, more efficiency, and lower costs. How can we protectourselves, without overreacting, in the age of data abundance? Can wetrust in the market to deliver the appropriate controls and usereducation, or do we need regulatory intervention? This session is sponsored by CNET / CBS Interactive.

    Speakers
    Independent researcher & consultant focused on privacy, security...

    Chief political correspondent | Cnet/Cbs Interactive

    Senior Policy Analyst, Speech, Privacy and Technology | ACLU...

    Assoc Dir | Electronic Privacy Information Center (EPIC) | Lillie...

    Executive Editor | CBS Interactive | Molly Wood is an executive...

    Privacy Counsel | Google Inc | Will DeVries is Privacy Counsel...


    Type Interactive, Panel
    Hashtag #sxsw #cnet
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100153


5:00pm

Connected Living Rooms, Contentious Networks

5:00pm

Content and Coding Are Not Commodities
    Sunday March 11, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of attitudes, it's hard to get buy-in from the other side. What coders and journalists should understand: they have more in common than not. Both sides are motivated by their craft and a desire to feel that an audience is experiencing their work, whether though prose or programming. They want to work with smart people on interesting problems. Coders and writers are not interchangeable. Great talent can be an order of magnitude more effective than mediocre talent.Though discussions of case studies from The Washington Post, New York Times, Huffington Post and the federal government, this panel will explain from both the journalists' and the programmers' perspectives how to speak a language they will understand.

    Speakers
    Interactive News Editor | The Huffington Post

    ben.balter.com | Ben Balter is a J.D./M.B.A. candidate at the...

    Galactic Organizer | Hacks/Hackers

    Managing Editor, The Wall Street Journal Digital Network/Deputy...


    Type Interactive, Panel
    Hashtag #sxsw #commodity
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10270


5:00pm

Digital Health: Borrow from Developing Countries?
    Can novel health applications in developing countries spark health innovation in the United States? Massive experimentation in mobile and interactive health is taking place overseas, often targeting poor populations in poor countries. Consider several current examples: 1) a smart card enabled health savings scheme for uninsured mothers-to-be; 2) a crowdsourcing application to identify medicine stockouts in real-time; and 3) a viral model for peer sharing audio health content using mobile phones and traditional social networks. These are services from just one country: Kenya. Worldwide, mobile and interactive innovations represent fundamental shifts in how we think about health and healthcare. These innovations are leapfrogging traditional models. What can we adapt to the US health system (and market) in the next 2-3 years?

    Speakers
    Founder/Managing Editor | Pulse+Signal

    Partner | Gobee Group | Jaspal’s primary focus is on human-centered...

    Dir of Special Programs, Dev Innovation Ventures | USAID


    Type Interactive, Panel
    Hashtag #sxsw #intlhealth
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11672


5:00pm

Digital Immortals: Preserving Life Beyond Death

5:00pm

Don't Just Sell Things: Change the World
    Our world is changing: the planet is warming, the population is growing, the water supply is being threatened and financial systems are suffering. Traditional ways of conducting business and developing products are evolving and the belief that earning a profit for profit's sake is becoming dangerously irresponsible. Hosted by Matthew Bishop from The Economist, the session will bring together Neil Powell, founder of The Information Blanket; Cindy Gallop, founder of If We Ran the World; Margaret Keene, executive creative director at Saatchi & Saatchi LA, the agency helping Toyota harness the power of their brand with programs like “Ideas for good” and “100 cars for good;” and Leo Premutico, co-founder of Johannes Leonardo, to explore the intersection of ethics and economics and look at why driving for social good has become has the guiding principle for the world's leading innovators.

    Speakers
    Founder & CEO | MakeLoveNotPorn

    Co-Founder | Johannes Leonardo

    Executive Creative Director | Saatchi & Saatchi LA | Forget The...

    Founder & CEO | iGiveMore Inc | Matt Bishop is Founder & CEO...

    Founder & Designer | The Information Blanket | As a designer...


    Type Interactive, Panel
    Hashtag #sxsw #DJSTChange
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12341


5:00pm

Funny People Can Make You Buy Dumb Things
    Find out why funny “works” with consumers from a panel of experts and professional comedy people including: Jim Beiderman, exec producer of The Onion News Network, The Whitest Kids U Know, and Michael and Michael Have Issues; Andy Currie, advertising creative director and writer of the award-winning Dos Equis “Most Interesting Man In The World” campaign; Tony Mennuto, former TV comedy writer and award-winning creative director of RadioFace - a marketing and branding company specializing in funny content; PLUS, a recognizable guest from the comedy world. Our panel will show examples, and discuss the funniest, most effective ways of reaching people across all marketing platforms including: TV, radio, digital, social, live performances, and stranger mediums. A fake ad campaign (for a ridiculous product) will be presented to the crowd to illustrate the power and possibilities of a far-reaching, humor-based ad campaign.

    Speakers
    Exec Creator Dir | Mr. Youth

    Exec Producer | JimCo

    Creative Dir | Mister Face | Tony Mennuto is the creative face...


    Type Interactive, Panel
    Hashtag #sxsw #FunnyPeep
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992498


5:00pm

Innovation Case Studies: Austin and Beyond

5:00pm

New Media Strategies & Insights for Election 2012

5:00pm

Occupying Media: 24 Hour Protest People

5:00pm

On the Internet, Everyone Knows You're a Dog
    Sunday March 11, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    As former Representative Anthony Weiner discovered the hard way, remaining anonymous in this hyper-social world is becoming nearlyimpossible. But what sucks for Anthony Wiener has been great for conversations on the Web – with the rise of authenticated platforms, anonymous comments and posts are giving way to real dialogs between authors and their audiences.

    For example, when comments on popular sites like TechCrunch became tied to real Facebook profiles, the experience went from a juvenile insult-fest to a civil value-add information exchange. There’s undoubtedly progress to be made, but authentication and social platforms are giving us a glimpse of what the future holds: low friction ways to connect your opinion to a piece of content, easier ways to see what your friends care about, and better ways to insert your POV.

    For better or worse, it’s becoming harder to remain anonymous online. In this panel discussion, we will discuss how technology is changing online self-expression.

    Speakers
    Founder | 4chan/Canvas | Christopher "moot" Poole is the founder...

    Community & Content | Findery | Heather Champ built her first...

    Community Evangelist/Instagram Queen | jayzombie | Jessica is...

    Advisor | Twitter

    Investor

    GM | Dogster/SAY Media | Founder, innovator, investor, advisor...


    Type Interactive, Panel
    Hashtag #sxsw #SAY
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9824


5:00pm

Social, Mobile, Location-Based Games
    Developers are tapping into mobile devices’ built in features to produce feature-rich, social game experiences. Hear from gaming startups who are offering social education (Andrew Hsu, Airy Labs), alternate-reality (Gregory Trefry, Gigantic Mechanic) and competitive virtual crime gameplay experiences (Mike Ouye and Pete Hawley, Red Robot). Andrew Hsu, a Ph.D. candidate at Stanford University left the program to found Airy Labs, a startup building the next generation of global, social learning games. Creator of the Come Out & Play Festival, author and teacher on casual game design, Gregory Trefry co-founded Gigantic Mechanic to make the everyday world more fun and help people connect with others. Mike Ouye and Pete Hawley from Red Robot will offer insight on building a location-based game platform, why they launched on Android first and how their Facebook and console game backgrounds influenced the direction of Life Is Crime.

    Speakers
    CEO and Founder | Airy Labs

    Co-founder | Gigantic Mechanic | Greg Trefry has wide array of...

    President | Plugged In PR | Heather Sorensen is the Founder and...

    CEO & Co-founder | Red Robot | Mike is CEO and Co-Founder of...

    Chief Prod Officer & Co-Founder | Red Robot Labs | Hi - I'm the...


    Type Interactive, Panel
    Hashtag #sxsw #SMLGames
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100397


5:00pm

Taking a RISK: From Board Game to Facebook

5:00pm

Talent Wars: Sourcing the Créme from the Crowd

5:00pm

The Attention Drug Wars of 2012

5:00pm

Virtual Gets Physical: The Future of Installations
 
 

9:30am

2012: You Bet Your Asteroid the World Won't End
    Monday March 12, 2012 9:30am - 10:30am @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    Niburu! Comet Elenin! Asteroid YU55! It's not the end of the world, really. NASA and Discover's "Bad Astronomer" Phil Plait are here to explain why. This panel discussion will take on the Internet factor in the cause and cure of 2012 hysteria. We'll look at how urban legends spread, data gets shared and myths get debunked online. See the web-based tools the Near-Earth Objects office at NASA's Jet Propulsion Laboratory uses to keep an eye on asteroids and comets (and let you know about them), and how the amateur astronomy community is helping in the effort to track low-flying space rocks. The Bad Astronomer himself shares rumor-slaying tales from behind the scenes of his popular blog. The sky isn't falling, but misconceptions are. Join us.

    Speakers
    Scientist, Mgr of NASA’s Near Earth Object Program Office...

    Astronomer, Author, Blogger | Bad Astronomy LLC | Phil Plait...

    Social Media Specialist | NASA Jet Propulsion Laboratory | Getting...

    News & Social Media Mgr | NASA Jet Propulsion Laboratory | Veronica...


    Type Interactive, Panel
    Hashtag #sxsw #asteroid
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9535


9:30am

@BettyDraper's Guide to Social Storytelling

9:30am

Are Wired Hospitals Losing the Patient Connection?

    From high-tech to high-touch: are wired hospitals losing the patient connection? This panel of nationally recognized leaders in healthcare has applied technology solutions to enhance quality of patient care across disciplines. The impact of mobile, remote monitoring, the Internet, video education, and patient portals on the patient experience will be discussed. With so many technology tools available is face-to-face interaction with the doctor necessary? What role can patient portals play in improving communication with patients? How do we place the right amount of value on the patient-doctor relationship (high-touch) while improving care delivery and efficiency? We turn to innovators in two healthcare segments – telemedicine and end-of-life care – to find answers, and to a leading provider of online solutions for healthcare to tell us how to effectively coordinate technology tools to improve the patient experience.

    Speakers
    Founder, Nous Foundation; Internist, Massachusetts General Hospital...

    Dir | Center for Connected Health

    Founder & Dir | Center for Connected Health | Joseph (Joe) C...

    Founding Partner and CEO | MedTouch | Paul Griffiths is Founding...


    Type Interactive, Panel
    Hashtag #sxsw #futuremed
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11015


9:30am

Bootcamp for a UX Team of None

9:30am

Brand Journalism in the Real-World
    Monday March 12, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Brand journalism is often defined by what it isn’t. It’s not just blogging, it’s not PR, but it isn’t traditional reporting either. This session will focus not only on defining brand journalism, but also will go in-depth on what brand journalism looks like in action, how organizations can incorporate editorial practices and how traditional journalists can make the shift. MarketingProfs Chief Content Officer Ann Handley will sit down with Twitter’s Editorial Director Karen Wickre, Eloqua’s in-house reporter Jesse Noyes and Erica Swallow of Southern Swallow Productions to discuss what adaptations need to be made in corporate environments, how to mitigate bias, and what policies you should institute to ensure the emerging practice’s integrity. It’s brand journalism, with a real world emphasis. This session is sponsored by Eloqua.

    Speakers
    Chief Content Officer | MarketingProfs | Ann Handley is the Chief...

    Owner | Southern Swallow Productions | Erica Swallow is the owner...

    Corporate Reporter | Eloqua | Jesse Noyes is Corporate Reporter...

    Editorial Dir | Twitter | Karen Wickre is Editorial Director...


    Type Interactive, Panel
    Hashtag #sxsw #BrandJour
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100155


9:30am

But Are You a Real Journalist? #jan25 #occupy
    The Whole World is Watching: From Tahrir Square to Homs to Zuccotti Park, citizen journalists and ordinary people are using social media, video and cell phones to document their stories and revolutions. New York Times reporter Jennifer Preston will moderate a panel w/ Jigar Mehta of the "18 Days in Egypt" project; Tim Pool, live stream video reporter of Occupy Wall Street movement; Eric Carvin, social media editor, Associated Press and Chris Michael from Witness.org. The panelists would like this to be a conversation so please bring your thoughts and questions about how technology is blurring the lines between traditional and citizen journalism -- and what that means. We will also remember those who lost their lives in recent months trying to report what was going on.#citizensx

    Speakers
    Social Media Editor | Associated Press | Eric Carvin is the social...

    Staff Writer/Social Media Reporter | The New York Times

    Media Innovation Strategist | 18 Days In Egypt | Jigar Mehta...

    Independent Journalist | Tim Pool is a journalist whose unique...


    Type Interactive, Panel
    Hashtag #sxsw #citizensx
    Theme Late Break and Future15
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100706


9:30am

Can Bloggers Put Hope Back into the 2012 Election?

9:30am

Creativity and Innovation in the UK's Tech City

9:30am

How Not to Die: Using Tech in a Dictatorship

9:30am

How to Work in B2B and Keep Your Creative Shirt On
    Monday March 12, 2012 9:30am - 10:30am @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    You know who you are: Your clients are large and their marcom departments, though not as highly funded as the advertising departments, need rich media to get the job done. Both big budget ads and small B2B marketing efforts want to achieve the same things: behavior change, message recall, and positive brand effect. So why is the level of creativity in our executions so different? Why are we producing fewer strong creative ideas? If the blog world’s murmurs about a creative crisis in interactive advertising are true, then what do we call what’s going on in our own B2B interactive marketing? A creative meltdown? Because the interactive space is the prime medium for B2B marketing, it’s important to ask these questions to assess how we can challenge ourselves to raise the creative bar to execute great creative ideas that assure client satisfaction.

    Speakers
    Creative Director | Somnio Solutions Inc | Jon Stefaniak is the...

    Exec Creative Dir | Somnio Solutions Inc | As head of the creative...

    Creative Lead | Somnio Solutions Inc | Melissa Messer’s specialty...


    Type Interactive, Panel
    Hashtag #sxsw #B2Bshirt
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11200


9:30am

HTML5 for Film: Leading Edge or Bleeding Edge?

9:30am

Maps of Time: Data As Narrative
    What's the relationship between visualized data and the story we want to tell? Living in the eternal now, surrounded by our tweets, facebook posts and other copious amounts of social and highly personalized information, we forget the importance of history and historical reasoning and influence in our work. Which events were the most important in my last year or decade of tweets? How would I know? What would a map of time look like, fashioned out of the data? How would one map one's own life? In this panel, a mix of academics, news media professionals and narrative tool developers talk about how to turn data into maps of time. Together we will go on a journey to understand and visualize time, history and context, to reason about what it means to gather and express collective history.

    Speakers
    Interactive Developer | Guardian News and Media | Alex is an...

    Founder | Hacks/Hackers | Burt Herman is co-founder of Storify...

    PhD Candidate | MIT Media Lab | Drew Harry is a fourth year PhD...

    Research Scientist | Visual Communication Lab At Ibm Research...

    Knight-Mozilla Fellow | Scraperwiki | A journalist by training...


    Type Interactive, Panel
    Hashtag #sxsw #timeMap
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13159


9:30am

Rev Up Your Product Design, the “Concept Car” Way

9:30am

Social Media Comes of Age Without the Help of Porn
    Years ago, it was porn sites always pushing the envelope on graphics, interactivity, engagement, commerce, and stickiness (ewww). Now, it’s social media that’s getting lucky and monetizing eyeballs. In just the past two years, social technology has changed radically: Sure, previous advances in web, commerce and web content were largely driven by the adult market. But the current focus on collaboration and content sharing is being driven by individuals sharing their actual (as opposed to fantasy) experiences with brands, products and services. Social technology is redefining—and being redefined by—the interplay among organizations, customers and communities in what’s coming to be known as social business. Our speakers are social technology hotties. They have Klout scores ranging from the high 60s to the high 80s—so these are leaders of the social media pack. They’re here to lay out the future of social business so you can jump on it and profit from it. We promise a memorable, thrill-a-minute session that’ll leave you begging for more. We promise this will be the most fun you can have at the conference with your clothes on. This session is sponsored by NetBase.

    Speakers
    VP, Social Strategy | Lithium | Dave is the VP of Social Strategy...

    Founder & CEO | Social Media Explorer | Jason Falls is a social...

    Pres | Crowd Companies | Jeremiah is the Chief Catalyst and Founder...

    CEO | Salience/KDPaine & Partners | Katie Delahaye Paine is the...

    Chief Mktg Officer | NetBase


    Type Interactive, Panel
    Hashtag #sxsw #SocTechAge
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100154


9:30am

State of the Media Democracy

9:30am

Street-Level Genius: An African Maker Safari

9:30am

Sunspots: The Promise and Pitfalls of Gov 2.0
    Monday March 12, 2012 9:30am - 10:30am @ AT&T Conference Hotel (Salon C) (1900 University Ave, Austin, TX 78705)
    Open government and transparency activists asked for it: data available through open APIs and digital formats. Now that we have some of it, the dark spots on the sun are beginning to appear. The data are sometimes poor cousins to the records actually used to administer government or do its business, created as side systems or even fake records for public consumption and suffering from neglect at the hands of their overtaxed makers. Balancing privacy with widespread data releases sometimes leave the records too general for use in holding government accountable, and leave crucial data locked in technological and physical file cabinets. Records stored on paper and its electronic siblings are the forgotten members of the family. The panel, representing three viewpoints on transparency and its role in democracy, will highlight successes and failures in the recent transparency and open government movements and suggest solutions for data users and providers.

    Speakers
    Director, Reporter's Lab and Knight Professor | Duke University...

    Director | Sunlight Labs

    Fellow | Harvard University | Vivek Kundra is executive vice...


    Type Interactive, Panel
    Hashtag #sxsw #Sunspots
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11808


9:30am

Taming the Market in Your Pocket

9:30am

Tech Cooperatives: A Better Way to Make a Living

9:30am

The Hyperlocal Hoax: Where's the Holy Grail?

9:30am

The iPad: The Second Coming of the CD-ROM
    Monday March 12, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Back in the early 1990’s CD-ROMS were all the rage and an amazing amount of very cool content such as interactive storybooks, immersive games, and multimedia product catalogs were constantly being released. When the web started to gain popularity, the CD-ROM market quickly eroded primarily due to the dynamic nature of the web and the perceived cost and “old school” label of the CD-ROM.

    However, when the web arrived in 1995 most people’s connection to the internet remained at dialup speeds for many years and the web was unable to deliver anything like the experience previously achievable on a CD-ROM. In 1995, most CD-ROMs provided bandwidth that is still 7 times faster than the average American’s connection to the Internet is in 2011.

    Enter the iPad and the app marketplace and suddenly you have an environment to provide the same immersive and engaging experiences that were provided nearly 20 years ago on CD-ROMs. And we have the apps to prove it. More and more interactive storybooks, themed contents, games and such are being released that never would have worked on today’s current web. And we are just beginning.

    This session will discuss in more detail the reasons for this transition, and more importantly present the tremendous opportunities that now exist to create amazing content for the iPad and other tablets.

    Speakers
    Pres | Smashing Ideas Inc | Brian Burke joined Smashing in 2005...

    Founder & President | Bottle Rocket Apps | Calvin Carter is the...

    VP, Digital Dev | Random House Digital | As the Vice President...

    CEO | Enlighten | Steve Glauberman founded Enlighten in 1983...


    Type Interactive, Panel
    Hashtag #sxsw #iPadCDROM
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12193


9:30am

The New Aesthetic: Seeing Like Digital Devices

9:30am

Three Innovative Approaches to Mobile Learning

    Ready to throw out the heavy textbooks and jump into the world of mobile learning? Yes, but how do you do it? Are you on the mobile learning train but feel the content and teachers aren't quite there yet? This panel will explore three different ways mobile learning is being incorporated today in the elementary school environment. Katherine Burdick from Learning A-Z argues that it is better to take the safe approach and blend traditional book learning, online, and mobile apps. Tom Wolf from eSpark Learning takes a bit bolder step and states that all after school programs should adopt mobile technology only. Finally, Matt Federoff from Vail School District has had teachers throw the textbook out the window as Vail has gone totally wireless making everyone operate off of laptops and iPads to the point that even the school buses are wireless. Angela Maeirs, author of Classroom Habitudes, serves as referee.

    Speakers
    Three Innovative Approaches to Mobile Learning | Angela Maiers...

    VP of Dev | Learning A-Z | Katherine Burdick has worked in the...

    Chief Information Officer | Vail School District | Matt Federoff...

    Dev Lead | Espark Learning | Tom has spent a lifetime working...


    Type Interactive, Panel
    Hashtag #sxsw #mobilearn
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9768


9:30am

Voting’s Viral: Voters, Election Officials & Social

9:30am

What’s Good for the World Is Good for the Agency
    Ask anyone at a digital agency, from account directors, strategists, designers, writers, and engineers, if they’d rather work on selling more of product X or work on something that provides a social good. The answer is obvious.Yet, the priorities of agencies often make it difficult to dedicate and allocate the required resources and commitment. Certainly many agencies try to take a few pro bono projects every year, but even these projects don’t typically generate the attention, commitment, and enthusiasm from senior leaders of an agency. But they should.In this session, we will present several case studies where agencies made a strong commitment to let people work on a project that they were both passionate about and provided social value. The results of these efforts are both wide and deep – more engaged and happy employees, work that allows an agency to showcase new and different talents, and fundamentally making something that makes the world a better place.

    Speakers
    CEO | PereiraO'Dell | Tennessee-born Andrew O’Dell, 40, is...

    Chief Innovation Officer | Agent Innovateur Inc | Angele is founder...

    CEO | Reactive | CEO of Reactive New York with over 14 years...

    CEO/Founder | Zemoga | DJ Edgerton is the Founder and CEO of...

    Pres | Enlighten | Tom Beck is President of Enlighten, one of...


    Type Interactive, Panel
    Hashtag #sxsw #socialgood
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12345


9:30am

Your iPhone Is Political: Mobile Democracy

11:00am

Anything You Can Do, I Can Do Backwards in Heels

11:00am

Artists in Labs: Participatory Design at Eyebeam
    Monday March 12, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Eyebeam Art & Technology Center provides a context for creative collaboration and the cross-pollination of ideas & practice. In our lab at any given time, there are up to 20 resident artists onsite at our 15,000 sq-ft facility, developing work for open dissemination through online, primarily open-source, publication. Three Eyebeam fellows will discuss their work, how they blend creative strategies & technology to build communities, share information, and create spaces for play & participation. Kaho Abe will present her work with youth and adults to demystify the black box of consumer electronics and create their own custom interfaces for games and play. Nova Jiang will present recent projects that leverage individual desire with risk & reward to create a low barrier for entry and increased participant investment. Jon Cohrs will share insights into his work combining tactical media, software and DIY interventions with location-based experiences to engage participants in meaningful dialogue about social issues.

    Speakers
    Fellow | Eyebeam Art & Technology Center | Fran Ilich is a writer...

    Fellow | Eyebeam Art & Technology Center | Jon Cohrs is a recording...

    Fellow | Eyebeam Art & Technology Center | Kaho Abe is currently...

    Fellow | Eyebeam Art & Technology Center | Nova Jiang’s current...

    Resident | Eyebeam


    Type Interactive, Panel
    Hashtag #sxsw #Eyebeam
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9816


11:00am

Branded Documentary: Cause Marketing's Best Media?
    Procter & Gamble recently commissioned Flow Nonfiction to create a documentary film capturing one of its signature cause programs: Pantene Beautiful Lengths. PBL has donated over 272,000 ponytails for real-hair wigs to the American Cancer Society, and also generated significant ROI for the brand itself. How and why has the program succeeded in making good on doing good? Through communication innovation, like branded documentary film. Marketers and filmmakers, your union is at hand. Film-driven campaigns are setting a new standard of authenticity and ROI. PR and digital agencies are leveraging branded film assets through interactive, integrated campaigns -- building brand platforms and driving user-generated content. But how do marketers sell in films to clients? How do filmmakers and brand managers execute the process? How is branded content best leveraged? And does it actually deliver? This panel’s case study provides a 360 view - and best practices - from the campaign’s key partners.

    Speakers
    Co Founder & Creative Dir | Flow Nonfiction | Texas Monthly recently...

    Chief Marketing Officer | Bazaarvoice | As CMO of Bazaarvoice...

    Brand Mgr | Procter & Gamble | Sarah Montante is a brand lover...

    Pres & CCO | DeVries Public Relations | I'm a PR executive by...


    Type Interactive, Panel
    Hashtag #sxsw #BrandedDoc
    Theme Convergence
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12607


11:00am

Building Digital Products with Passionate Users

11:00am

Credits Coins Cash: Social Currency & Finance 2.0
    Monday March 12, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    While Second Life and other online worlds have propagated virtual economies with their own "millionaires", 2011 saw virtual currencies break into the marketing mainstream. Facebook Credits were launched with the backing of brands including Walmart and Zynga; Google Wallet was announced and BitCoin rose, then fell, then rose then – who knows? As we enter 2012 the question ‘what is currency?’ has never been more relevant for so many people. And more applicable to marketers, how does our understanding of the 4 P's (product, price, promotion, place) change in a world of virtual currencies? This is both a philosophical and highly practical question: if you buy something with Microsoft points – have you really bought it? How much did you pay? What if you are hacked or get kicked off the platform – it is still yours?This panel will examine the state of virtual currency, where it is heading, and consider how marketers should be evolving their strategies to account for virtual currencies.

    Speakers
    VC | Greycroft Partners | Ellie is a VC with Greycroft Partners...

    Mgr of Prod Mktg | Facebook

    Sr. Director, PlaySpan BD | Visa Inc | Jeremy helps companies...

    Founder and CEO | Milyoni | John Corpus leads the management...

    Dir, Social Strategy | Tribal DDB

    Professor | Concordia University | Mia Consalvo is Canada Research...

    Pres, Tribal DDB U.S | Tribal DDB Worldwide

    CEO | Tribal DDB Worldwide | Paul Gunning is Chief Executive...

    Founder | Virtual Policy Network | Ren Reynolds is the founder...

    Sr Dir, Global Mktg | Playfish | Robert brings a career-long...

    Exec Dir, UX | DDB California | Over the past 15+ years Vincent...


    Type Interactive, Panel
    Hashtag #sxsw #CCCSocial
    Theme New Business
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13077


11:00am

Dealing with the Media Data Explosion

11:00am

Designing Games for Documentary

11:00am

Hack [ANYTHING] with Microsoft Kinect
    Monday March 12, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    If you're reading about this panel, you're likely familiar with - or at least interested in - the Microsoft Kinect. The Kinect's RGB camera and "depth" cameras simplify computer vision problems that were previously very difficult -- like interpreting skeletal motion. How else can gesture and speech technology change the way people interact with each other, find information, or perhaps locate the best nearby sandwich? The answer: Kinect meets the Internet. Join representatives from Microsoft and Yelp for a discussion about designing user interfaces for Kinect; some of the challenges of the technology; and how to build experiences optimized for hands-free interaction. Additionally, see demos of hacks, and learn how you can incorporate Kinect into your everyday -- both professionally or personally!

    Speakers
    Principal UX Mgr | Microsoft

    N/A | Microsoft | Dan Fernandez is a Director in the Developer...

    Engineer | Yelp | John Boiles graduated from UT Austin with a...

    Prod Mgr | Yelp


    Type Interactive, Panel
    Hashtag #sxsw #KinectHack
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10528


11:00am

Has Twitter Made the Sports Reporter Obsolete?
    Monday March 12, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    An NFL star live tweets his own traffic stop. An accidental DM reveals a shocking trade rumor. Instead of press releases, Tiger Woods breaks news about Tiger Woods by having @TigerWoods share a link to TigerWoods.com. These are just a few examples of sports stars bypassing traditional media outlets to tell their stories directly to fans. Athletes and teams no longer just control the message, they can be their own messenger. So what is a sports reporter to do? In an era of real-time box scores and self-created scoops, has the role of the traditional reporter doing locker room interviews and post-game recaps become irrelevant? Two respected and highly engaged sports journalists discuss how the immediacy and reach of Twitter have changed the very nature of their jobs—and how sports media must adapt to the "always on" world.

    Speakers
    College Football Reporter | CBS Sports | Bruce Feldman is a New...

    Writer | The Atlantic Wire | Dashiell is a freelance writer and...

    Reporter | ESPN

    Media Reporter | Sports Illustrated | Richard Deitsch is a writer...


    Type Interactive, Panel
    Hashtag #sxsw #SportTweet
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10343


11:00am

How Social Media Imperils Political Parties
    Monday March 12, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)
    Most things in our lives are now custom fit. If we want coffee, we can order it 50 ways. If we want to watch a movie, we can choose between Netflix, iTunes, On Demand, etc. If we need a restaurant review, we have OpenTable, Yelp, etc. However, for one of the most important aspects of our life, politics, we still have only two "meat or fish" options. We are also at a point where people are more disaffected than ever by political parties. A Pew post-election poll in 2010 found for the first time in modern American history, Independents outnumbered Democrats and Republicans in terms of party affiliation. This need for tailoring our lives has now met our distaste for political institutions. While political parties will always be a piece of American politics, their relevance is being severely diminished by the growth of social media. The biggest political movements in the last year (Wisconsin, the Arab Spring, the Tea Party movement) all came together OUTSIDE of political institutions, not from within (and largely due to social media). This panel will discuss this trend.

    Speakers
    Founder & Pres | Joe Trippi & Associates | Joe Trippi is one...

    CEO | POPVOX | Entrepreneur, lawyer, former Congressional Staffer...

    Global Vice Chairman | Hill and Knowlton Strategies LLC DBA Hill+Knowlton...

    New York Times Magazine Political Writer | The New York Time...

    CEO | Ruck.us


    Type Interactive, Panel
    Hashtag #sxsw #ruckus
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8744


11:00am

How to Harvest Consumer Intent from the Social Web

11:00am

In-App Mobile Ad Implementation Challenges

11:00am

LiberationTech: How Geeks Overthrow Governments

11:00am

Online Personality Disorder: Resumes & Profiles
    Monday March 12, 2012 11:00am - 12:00pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    An editor, researcher, and program manager walk into a bar. They are looking to help talented people who have personality and technical chops. As they down a Shiner, they look for a coherent story that tells who you are, what you’ve done, and where you can go. In this session we'll share our tips then jump into live reviews of resumes and a variety of online profiles. Beyond the action verbs and a Google search, these three will help you synchronize what you show on paper and online. They'll show how your online presence (LinkedIn, Facebook, Twitter, About.me) can help an employer picture you in their organization. How can you show yourself to be unique? How do your other digital selves support your claims? Hear how these three, with years of hiring experience, approach evaluating job candidates. Bring us your resumes, your profiles and your questions.

    Speakers
    VP Consumer Insights | AOL | Carla is an urban mermaid extraordinaire...

    Dir of Production | Annual Reviews | Professionally, I'm an STM...

    CEO | Music Intelligence Solutions | I'm a nerd-turned-CEO. I've...

    Sr Program Mgr | Microsoft | I've managed through the good, the...


    Type Interactive, Panel
    Hashtag #sxsw #opdrp
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9226


11:00am

Own the Media. Or the Media Will Own You

11:00am

Principles and Practices for Privacy by Design

11:00am

Sexy Data Solutions for Public Transit Systems
    Monday March 12, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon D) (1900 University Ave, Austin, TX 78705)
    Gas prices are up, suburban areas are adopting near-transit, mixed-use philosophies of development, and everyone wants to get to work on time. It's no surprise that use of public transportation is rising. With the ubiquity of the internet and smartphones, up-to-date information shouldn't be hard to find. And yet, some major cities and transit systems aren't using digital tools to update riders. Others have developed hyper-current feeds and channels to make sure citizens are in the know. In short, the amount of transit-related information that needs to be disseminated is tremendous. This panel will discuss: 1) How riders have created their own sources and channels for breaking news and providing current information. 2) The newest platforms chosen by official transit agencies for getting information out, and why some work better than others. 3) How crowd-sourced information can help create "smart cities"? 4) Ways the public can apply similar tactics to other areas in their cities.

    Speakers
    Comm Specialist | Champaign-Urbana Mass Transit District | Amy...

    Founder & Lead Developer | OneBusAway | Brian Ferris is a software...

    Co-founder | Muni Diaries | Eugenia Chien is the co-founder of...

    Mktg Mgr | formspring.me | Laura Oppenheimer is a marketing manager...

    Founder | Caltrain Tweets | Ravi Pina is a network engineer at...


    Type Interactive, Panel
    Hashtag #sxsw #PubTrans
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9470


11:00am

Shut Up & Draw: A Non-Artist Way to Think Visually

11:00am

Social Media in the Underground World of B2B
    Monday March 12, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    We’ve seen multiple examples at SXSW in years past of consumer brands successfully leveraging social media and aligning to business objectives to generate ROI, many of which have millions of consumers interacting with their products on a daily basis. While B2B brands don’t always have the flash and sizzle of consumer brands, social media has the power to drive innovation, sales and success in every industry – consumer and enterprise alike. This session will focus on social media advice and best practices for B2B companies. Hear from some of the world’s leading B2B brands, including two Fortune 100 brands, about leveraging social media as a competitive advantage and engaging with and activating internal and external stakeholders. They’ll focus on how to make the case within a B2B organization and to the C-suite to invest in social media, as well as how they measure impact within their respective companies.

    Speakers
    VP, Brand & Social Mktg | Xerox Corporation | Duane Schulz is...

    Sr Mgr, Digital & Social Strategy | IBM | Ethan McCarty is part...

    Sr. Director, Social & Digital Mktg | Cisco Systems Inc | I lead...

    Dir | Text100 | Melissa Chanslor is an account director and digital...

    Social Media Strategist | NVIDIA | Shanee is a geek who talks...

    Program Mgr, Social Business Enablement | IBM


    Type Interactive, Panel
    Hashtag #sxsw #SMB2B
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8760


11:00am

Technology and Fashion
    Monday March 12, 2012 11:00am - 12:00pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)

    The Technology and Fashion session shows the language of art and design expressed through the intertwining of technology and fashion. Using recent and new technologies, amazing things are happening to clothes: face masks that are a perfect fit using 3D scanning, 3D printed shoes, clothes that display carefully designed lighting as art and 'print' words from Twitter and other sources interactively on the fabric. This session highlights just a few of the amazing things that can be done when technology is combined with creativity.Join Ping Fu, Alison Lewis, Janet Hansen and Sheridan Martin as they show the processes and thoughts that go into producing wearable works of technology.

    Speakers
    CEO | Switch Embassy | Alison Lewis is a fashion technology designer...

    Chief Fashion Engineer | Enlighted Designs Inc | Janet Hansen...

    VP | Jon Peddie Research | Kathleen Maher is a researcher and...

    Founder & CEO | Geomagic Inc | Ping Fu, CEO, Geomagic Honored...

    Sr UX Designer | Microsoft | Sheridan Martin works for Xbox incubation...


    Type Interactive, Panel
    Hashtag #sxsw #geo
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100180


11:00am

The Frontline Report of Japanese Interactive Arts

11:00am

The Future of Digital Health
    Digital health is an emerging industry at the intersection of technology and health, radically changing how we access and use personal health information. It unites smartphones/tablets (new means of 24/7 access to information), with big data in the cloud (enabling personalization), game dynamics / mechanics (new engagement mechanisms), the increased engagement of physicians online (interactive doctors), and a vibrant social conversation about health. The panel, composed of pioneers in this new space (WIRED Magazine, HealthTap, Rock Health, Massive Health, CakeHealth, others), will explore why Digital Health is happening now, and how it is poised to forever transform how we access and use personal health information, how we manage our personal health, and how we interact with physicians using online/mobile applications. The panel will discuss the future of online/mobile health information, apps, and interactions, and disruptive emerging trends in the health space.

    Speakers
    Co-Founder & CEO | Rock Health | Halle is the Founder & CEO of...

    Dir, Medical Expert Network | HealthTap

    Director, Medical Expert Network | HealthTap | Dr. Pollard is...

    CEO & Co-founder | Curious | Co-founder of 23andMe and Curious...

    Co-founder & CEO | Cake Health | Rebecca is the founder of Cake...

    Sr Advisor to the US CTO at the White House | The White House...

    Founder | Massive Health

    founder, 1+1 Labs | Wired | Thomas Goetz is a writer and entrepreneur...


    Type Interactive, Panel
    Hashtag #sxsw #DigiHealth
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10591


11:00am

The Human Cost of Failed Government Technology
    Monday March 12, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon C) (1900 University Ave, Austin, TX 78705)
    In 2005, the State of Texas signed a contract worth close to $900 million dollars with an alliance of private firms to manage the eligibility process for applying for Food Stamps, TANF, Medicaid and Children’s Health Insurance programs. The project was a failure - so much so that Texas cancelled the contract just over a year later. Applications were lost. People went hungry. Kids lost health insurance. Technology projects failed.In 2009, Indiana cancelled a $1.3 billion dollar social service privatization contract - citing poor service delivery.Big changes were necessary to modernize the delivery of these important services in Texas and Indiana, no doubt. In the end, some really good things were done by both States and the private firms they hired. But there was a lot of pain in between that could have been avoided. People unnecessarily suffered. Three people in the know will discuss what went down so that we can all learn from the mistakes and help prevent them in the future.

    Speakers
    Sr Policy Analyst | Center for Public Policy Priorities

    National Correspondent | Reuters, print | Corrie MacLaggan is...

    Founder | Aunt Bertha Inc | Erine has been working on business...


    Type Interactive, Panel
    Hashtag #sxsw #govfail
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP11990


11:00am

Time Bandits: The Next Revolution in Social
    Monday March 12, 2012 11:00am - 12:00pm @ Omni Downtown (Capital Ballroom) (700 San Jacinto Blvd, Austin, TX 78701)
    In the last decade, Facebook and other social networks have focused on mapping and documenting our existing relationships. The recent rise of Twitter and Foursquare has transitioned the emphasis to what is happening right now in our lives and the lives of those around us. With the past and present of our lives established online, the next frontier is future-tense social networking. Learn from both established players as well as new startups exploring ways for users to share plans and facilitate real-world connections. Will these new location services enable intent-based marketing? Can they disrupt the advertising and marketing industries in tangible, long-lasting ways? We have brought together the brightest minds in mobile social networking to debate how future-tense social networking will revolutionize the way we live, shop, and play.

    Speakers
    Head of Location Based Mktg | WCG | Aaron is the head of location...

    Co-Founder | Whim | Ben is a software engineer and entrepreneur...

    Founder & CEO | Ditto | I am founder and CEO of Ditto, a mobile...

    CEO & Founder | RedRover | Kathryn Tucker is Founder and CEO...

    CEO & Designer | Forecast | René Pinnell is CEO and Co-Founder...


    Type Interactive, Panel
    Hashtag #sxsw #future
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11643


11:00am

“But Is It Art?”: The Aesthetics of Social Culture
    Monday March 12, 2012 11:00am - 12:00pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)

    Media theorist Marshall McLuhan famously envisioned a cultural “global village,” a collective identity shaped by the media we share. To a remarkable extent he foresaw how social media would change the game of culture, putting the power of creation in more hands than ever before, and this change in itself would be the new culture. Now that that future has arrived, have the inherent limitations and transitory nature of YouTube videos and Facebook postings made the new aesthetic canvas so small that no great work could emerge – like a (Rebecca) Black hole collapsing in on itself? While McLuhan insisted that the value of the content itself wasn’t as important as the channel that served it, in a quick-hit landscape where the memes of “Charlie Bit My Finger” and “Friday” are major touchstones, it’s fair to ask whether the changes in media have raised mediocrity and banality to an art form. So is the new social culture a vital democracy or decomposing exquisite corpse?

    The Austin Chronicle recommends this event in "Tumblr Today, the Tate Tomorrow: Does the rise of social media mean more art or just more noise?" Read the full feature here.



    Speakers
    Dana Vachon's writing has appeared in Vanity Fair, Slate, Salon...

    Professor | Harvard University | Before moving to Harvard in...

    Creative Dir | Razorfish | Tim Sheridan is a writer, creative...


    Type Interactive, Panel
    Hashtag #sxsw #isitart?
    Theme Social Networks
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP9582


12:30pm

3-2-1 Publish: Prepping the News Room for D-Day
    Monday March 12, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    3-2-1 Publish: Fine-tuning Your CMS, Digital Staff & Social Feedback Loops for D-Day: You can’t predict an earthquake, flood, or tornado, or revolution, but you can plan for major news events – like the World Series, a royal wedding, or an upcoming presidential election. How can real-time news organizations prep their reporters, technology infrastructure, and social feedback loops for a big news event? In today’s real-time, instant-feedback news cycle, what do readers expect in event coverage? News organizations will find out how to apply new data-mining techniques and content management algorithms to “predict” what readers will want to read about, so you can cover the “big events” in a way that will drive optimum traffic and ad revenues.

    Speakers
    Sr Mgr, WatchESPN | ESPN | I manage SEO/search and social media...

    Publisher & CEO | Philadelphia Media Network

    Senior Product Manager, Social Media and Search | Boston Globe/Boston.com...

    VP & Managing Editor | CNN

    Exec Editor | UberMedia | Sheigh Crabtree is Executive Editor...

    Chief Reveune Officer | Perfect Market | As Chief Revenue Officer...


    Type Interactive, Panel
    Hashtag #sxsw #321Publish
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10180


12:30pm

Alternative Channels of Digital Distribution

12:30pm

An Unusual Arsenal: Tech Tools to Topple a Tyrant

12:30pm

Bridging the Digital and the Divine
    Monday March 12, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)

    Surveys regularly show 80% of Americans consider themselves religious or spiritual. How do religion and faith play out online, and how are organizations trying to engage diverse faith audiences? In this panel, 3 highly successful faith organizations and the interactive agency that has supported them will discuss their success and frustrations as they try to bridge the digital and the divine. Patheos will share their expertise in social media engagement and talk about how to monetize content in the faith space without losing your soul. Odyssey Networks will show how they are using multiple applications, including a mobile app, to distribute content. Interfaith Youth Core (IFYC) will discuss their new digital strategies, via their Webby-nominated website and social media platforms. Digitaria will bring its extensive interactive knowledge and the new technologies they use for both non-profit and Fortune 500 clients to drive engagement and dynamic user experiences.

    Speakers
    Online Comm Mgr | Interfaith Youth Core | Adrienne Baker, online...

    Managing Editor | Beliefnet

    VP of Comm | Interfaith Youth Core | Dan Pawlus currently serves...

    Head of New Media & Distribution | Odyssey Networks | Mathew...

    Executive Editor | Patheos | Patton Dodd is executive editor...

    Sr Creative Dir | Digitaria Interactive | Paul Drohan specializes...


    Type Interactive, Panel
    Hashtag #sxsw #D2D
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8710


12:30pm

Building the Next Generation of Innovators

12:30pm

Crowdsourcing: Next Gen Consumers in the Driver's Seat
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    At 100 million strong, Millennials are the biggest generation in American history. They possess nearly a trillion dollars in spending power. They're flipping every social custom and convention known to man on its head. You can't beat them so how can you join them?Chevrolet, in partnership with MTV through its swat team Scratch, is re-imagining the automotive experience from concepts to ownership and recently put young buyers in charge of product planning through two concept coupes. Taking a cue from the software industry, the Chevrolet concepts serve as prototypes to start a discussion, to iterate and co-create the future of transportation. This isn’t just a slight change in workflow, it’s a complete reboot with direct consumer input taking center stage. Hear Director of GM Advanced Design Frank Saucedo and Viacom Media Networks' Senior Vice President of Scratch Anne Hubert discuss how the cars and relationships came to be and how the process will transform Chevrolet for the future.

    Speakers

    SVP | MTV Scratch At Viacom

    Dir of GM Advance Design California | General Motors

    Nick Pudar, Vice President of OnStar Strategy and Business Development...

    Global Infotainment PM | General Motors


    Type Interactive, Panel
    Hashtag #sxsw #SXchevy
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100676


12:30pm

Data Breaches: Taking the Bull by the Horns
    Over the past year, 90% of businesses have been hit by at least one IT security breach. What does this mean? Businesses should consider breaches a statistical certainty and be prepared. Breaches are not the only thing to worry about–most security incidents are not cyber-attacks, but process or other non-hacker issues, like employee activities outside the firm. And it’s not just an IT problem. The manner in how breaches occur, how companies respond and ensuing media coverage can destroy a brand, impacting the whole business. Today, leaders must know about technologies that enable companies to quickly respond and protect customers, plus communication techniques to ensure their brand weathers the storm. In this panel, you’ll hear from experts regarding crisis communications, legal issues and consumer concerns in the event of a breach. Learn how to be ready with a smart plan that includes proactive protection, company preparedness, customer communications and media outreach.

    Speakers
    Pres | CSID | Joe Ross is president and co-founder of CSID, with...

    Partner | DeVore & DeMarco | Joseph V. DeMarco is a partner at...

    VP Data Breach | Experian Consumer Direct | Currently leading...

    Assoc | Hunton & Williams | Monika Jedrzejowska is an associate...

    Sr Lecturer & Advisory Council Member | The University of Texas...


    Type Interactive, Panel
    Hashtag #sxsw #Breach
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12514


12:30pm

Data Vis Is Dead, Long Live Data Vis!

12:30pm

Future of Cities: Technology in Public Service

12:30pm

Get Excited and Make Things with Science
    Monday March 12, 2012 12:30pm - 1:30pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)

    The relationship most adults have with science is one of observation: watching government agencies explore on behalf of us, but not actually exploring it ourselves. Science should be disruptively accessible – empowering people from a variety of different backgrounds to explore, participate in, and build new ways of interacting with and contributing to science. By having a fresh set of eyes from those who solve different types of problems, new concepts often emerge and go on to influence science in unexpected ways. A grassroots effort called Science Hack Day aims to bridge the gap between the science, technology and design industries. A Hack Day is a 48 hour all-night event that brings different people with good ideas together in the same physical space for a brief but intense period of collaboration, hacking, and building ‘cool stuff’. By collaborating on focused tasks during this short period, small groups of hackers are capable of producing remarkable results.

    Speakers
    Spacehack.org | Ariel Waldman is the founder of Spacehack.org...

    Web Developer | Clearleft Ltd | An Irish web developer living...

    Research Assoc | Northern Illinois University | Matt is a particle...


    Type Interactive, Panel
    Hashtag #sxsw #getexcited
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10977


12:30pm

Lessons from Disruptors: Game-Changing Start-Ups

12:30pm

Location Tracking: Threatening or Value-added?
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    The ability of consumer electronics to sense location has no doubt opened the doors to a new dimension of mobile services that include navigation, local search, contextual social connectivity, and mobile advertising/marketing. And consumers have clearly iterated a preference to have these services delivered through their mobile devices, as evidenced by sharp declines in personal navigation device businesses over the past two years. But the vast opportunities of this new dimension come with an equally vast array of technological, safety, privacy and marketing issues, among others, that must be evaluated and addressed. In this session, leaders from different groups invested in the future of location technologies - from the device side to content developers to mobile marketers - will discuss the importance of location capabilities in mobile devices for evolving the consumer’s relationship to and affinity for their brands. Panelists will illustrate examples of value-added consumer use cases and discuss how marketers and application developers must prioritize the development of contextually relevant, sticky services to drive mobile advertising growth.

    Speakers
    EVP, Digital Prod | The Weather Channel | Cameron Clayton Executive...

    Head of Location & Advertising Svcs | Nokia | Christopher Peralta...

    Editor-in-Chief | Gizmodo.com | NYC Native Popular Science...

    CNN VP Mobile | CNN | Louis Gump

    Prod Mgr | Foursquare | Siobhan is the Engagement Product Manager...


    Type Interactive, Panel
    Hashtag #sxsw #loctrack
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12406


12:30pm

Moms vs. Management: Parents Make Awesome Managers
    Monday March 12, 2012 12:30pm - 1:30pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    How many books on management have your read and how many parenting manuals and apps have you downloaded since your kids arrived on the scene? How much of what you’ve learned has been “on the job” of parenting — and all the multi-tasking and emotional resilience that requires? Have you ever thought to apply those same techniques to managing clients or people inside your own organization? Hear a light-hearted conversation from our experts on techniques they’ve used and how to make the best of both worlds. Learn about how the principles of raising children directly apply to being a good manager of people. Topics may include: Parallel play is not real play — challenges of cooperation, collaboration and negotiation; Use your inside voice — the importance of communication and active listening; No means no — applying praise, understanding consequences and other disciplinary measures; You can’t have it all — challenges of working parents towards achieving a healthy live/work balance.

    Speakers
    Project Mgr | Pixar Animation Studios | Lourdes Alba has been...

    Dir of UX | YouTube/Google | Margaret Gould Stewart is the Director...

    Dir of Prod Design | Facebook

    Head of User Experience | SAP | Mike Tschudy has been creating...


    Type Interactive, Panel
    Hashtag #sxsw #MomsVsMgt
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12484


12:30pm

Sex in the Digital Age

12:30pm

Sex, Lies and Cookies: Web Privacy EXPOSED!
    Monday March 12, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon B) (1900 University Ave, Austin, TX 78705)
    During "Sex, Lies, and Cookies: Web Privacy EXPOSED!", panelists look into the world of data collection and privacy on the internet, asking tough questions about what “tracking” really entails. The discussion focuses on how data collection is integrated into the current structure of the web, and what (if anything) people can do to make informed choices about how they allow their information to be used. Moderated by Andy Kahl, Ghostery’s product manager, the panel includes Lydia Parnes (former director, Bureau of Consumer Protection at FTC), Christopher Soghoian (graduate fellow at Center for Applied Cybersecurity Research), Lorrie Cranor (associate professor of Computer Science and Engineering, Carnegie Mellon), and Berin Szoka (founder, TechFreedom).

    Speakers
    Prod Mgr | Evidon | Andy does all of the strategerizing for Ghostery...

    Pres | TechFreedom | Berin Szoka is the founder of TechFreedom...

    ACLU | Dubbed the “Ralph Nader for the Internet Age” by Wired...

    I'm a professor at Carnegie Mellon University where I direct...

    Partner | Wilson Sonsini Goodrich & Rosati | Lydia Parnes is...


    Type Interactive, Panel
    Hashtag #sxsw #ghostery
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8735


12:30pm

Social Role-Playing: Brands and Publishers

12:30pm

Tech Unity Beyond the #SpecialNeeds Hashtag
    Monday March 12, 2012 12:30pm - 1:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Special needs communities unite! This brainstorming session will take a look at how some people have been able to harness the power of online community to bring special needs parents together. We will look at what social tools work and don't work when parents look for ways to get support for their special needs kids. Talk to a special needs parent and you'll realize, this community does not come together often enough to share how we make advocating for our children work. This is not a session looking to find funding for our child's challenges. This is a conversation where anyone with a link to any type of special need can talk about the need for community and advocacy in a culture where abilities of all types should be celebrated.

    Speakers
    Mom Advocate | Born Just Right LLC | Reeves is passionate about...

    Consultant | Kate’s business card has the official title of...

    Author | St Martin's Press | Robert Rummel-Hudson's memoir, Schuyler’s...


    Type Interactive, Panel
    Hashtag #sxsw #sn
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11932


12:30pm

text4baby: The Power of Public-Private Partnership

12:30pm

The Future of Money
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    This panel will offer an in-depth look into the rise of financial tools available in the cloud and on mobile. It will discuss the idea of how these services have changed the way consumers deal with money and how it is affecting small businesses and merchants. With the social web, ecommerce and mobile offerings infiltrating our financial lives on a daily basis, consumers are more empowered than ever. With the click of a mouse or a swipe of a Smartphone, we can buy or sell items, make or lose money in an instant. Mobile tools make it easy to process purchases in real time, and on-the-go payments will soon be the default for shoppers around the world. Small businesses can flourish within minutes on the Web, and consumers can thoroughly analyze their personal flow of money with effortless online tools. So what do all of these developments mean for businesses, consumers and everyone in between? This panel will explore the future of payments, purchases and financial tools that will empower consumers and fuel small businesses throughout the digital age.

    Speakers
    CEO/co-founder | WEPAY Inc | Bill is CEO and co-founder of WePay...

    Principal | Highland Capital Partners | Dan is a Principal at...

    CEO | Fundly | Dave Boyce is the CEO of Fundly, the #1 online...

    Founder | SV Angel | David Lee is the Founding Managing Partner...

    CEO | Stripe | Patrick is cofounder and CEO of Stripe. He previously...


    Type Interactive, Panel
    Hashtag #sxsw #MoneyTalks
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13097


12:30pm

The Promise and Pitfalls of Real-Time Marketing

3:30pm

Changing the Channel: The New Golden Age of TV
    If you're a storyteller with big ideas, the challenge is often seeking out the right partners who can support your vision and attract an audience. With the Internet coming of age, independent storytellers have access to a greater stable of digital distribution partners eager to creatively and financially support these works. Come hear some of the industry's leading producers share their insights on how to work with digital distribution partners like Hulu to create and debut long-form original programming. The panel will include exclusive content premieres introduced by Hulu Senior Vice President of Content Andy Forssell, documentarian Morgan Spurlock, ("A Day in the Life"), as well as filmmaker Richard Linklater and the star of his Hulu original series "Up to Speed," Timothy "Speed" Levitch.

    Speakers
    SVP, Content | Hulu LLC | Andy Forssell is senior vice president...

    Director/ Filmmaker | Warrior-Poets | Morgan Spurlock is a New...

    Bernie/Up To Speed | Writer/Director Richard Linklater’s credits...

    Actor | Speed Levitch | Timothy “Speed” Levitch (born 1970...


    Type Interactive, Panel
    Hashtag #sxsw #Hulu
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100056


3:30pm

Civic Media Projects in Latin America
    In this panel we will hear from the actors who developed, designed, implemented or applied projects that use social media and digital technologies to attempt social change. It is fundamental to evaluate the projects from the point of view of the strategic choices their creators made in order to generate analytic common basis and accumulate knowledge. It is also important to hear from the actors themselves on what has worked in their particular contexts and what has not. Latin America is still a space where technological innovation is put to the test by implementation, budget restraints, and connectivity limitations. The adaptation of technologies, the language constraints and the cultural challenges will be discussed in respect to the ways in which social change is motivated by technology. This panel will amass experience from Mexico, Panamá, and Chile.

    Speakers
    Knight International Journalism Fellow at the International Center...

    CEO | Nova Mexico Digital Solutions | Currently Luisa is the...

    Founder & CEO | Poderopedia.com | Journalist and entrepreneur...

    Dir & Research Affiliate | HERO REPORTS/CRONICAS DE HEROES...


    Type Interactive, Panel
    Hashtag #sxsw #SXSWLatino
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11448


3:30pm

Classroom 2020: VCs and the Education Revolution

3:30pm

Deploying Social Media to Share the Army Story
    As one of the largest employers in the country and with a workforce charged with national security, one would think the military wouldn’t take any risks when it comes to communication. However, the U.S. Army is leading the industry in transparency and authenticity in the social media space across social networks, building unfiltered Soldier blogs, interactive web experiences, and designing award-winning blogger outreach campaigns (e.g., throwing Twitter followers out of airplanes). Come hear from those in the trenches about how these programs were established, how Soldiers access social media when deployed, and how the Army has succeeded despite strict security, limited staff and stringent ROI. The panel features Soldier panelists from diverse Army backgrounds who are active in Army's social media programs.

    Speakers
    Major | US Army | MAJ Grimes has been in the Army since graduating...

    VP, Digital Strategy | Weber Shandwick | Greg Swan, VP of dig­i­tal...

    First Lieutenant | US Army Reserve | 1st Lt. Kayley Nammari currently...

    Staff Sergeant | US Army Reserve | SSG Levi Peffer is a native...

    Staff Sgt | U.S. Army | SSG Levi Peffer is a native of Ludington...


    Type Interactive, Panel
    Hashtag #sxsw #goarmy
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10847


3:30pm

Greek to Geek: Classical Rhetoric & the Modern Web

3:30pm

Hacking Cybersecurity: A New Approach

3:30pm

Help, My Avatar Is Sick
    A recent article in Health Affairs titled: “Games for Health: the Latest Tool in the Medical Care Arsenal” stated that “computer-based simulations and interactive programs are introducing a powerful new force in health care: FUN”. At the same time the article also noting that “new tools in health care are proliferating like viral spoors in a virtual pond.” While there is a growing proliferation of stand alone health games, this panel will consider the specific use of health games embedded in persistent avatar-based worlds where users manage the health and well being of their avatars as virtual substitutes for their own health and wellness. The panel will present actual data from use cases ranging from tweens to boomers, including what evidence is available to suggest that virtual behavior crosses into behavior in the real world. The panel will also discuss how new mobile health devices are likely to contribute to the blending of virtual and real worlds.

    Speakers
    Pres | Digitalmill | Ben Sawyer is the co-founder of Digitalmill...

    Dir, New Media | Office of National Drug Control Policy | Erin...

    Professor | Numedeon.com | Dr. Bower is CEO of Numedeon Inc...

    Professor | Rutgers University | Professor Fefferman is an Assistant...

    Strategic Consultant and Principal Scientist with the Emerging...


    Type Interactive, Panel
    Hashtag #sxsw #sickava
    Theme Health and Education
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9161


3:30pm

Intent & Impact: How Visualization Makes a Change
    The rising amount of data exhaust of the past years has created the need for more and better tools to analyze what lies within this massive amount of raw material. Visualization leveraging the human cognition proves to be an invaluable tool to explore, digest, analyze and communicate the information. We reveal patterns, trends, relations or dependencies that were buried before. But, what happens after we have created such an elaborate and powerful visualization and released it to the world? How does the it affect the beholder? How does it help shaping his opinions or even changing his behavior? Because, at the end of the day, visualization is simply a means to an end — a tool to achieve a bigger goal. We have agreed that visualization as an instrument for analysis and communication works. Now, let's answer the question how visualization can make an actual impact on education, economics, politics, society and the digital revolution.

    Speakers
    Founder | Visualizing.org | Adam Bly founded Seed, ScienceBlogs...

    Co Founder & VP of Prod | Visual.ly | Adam Breckler brings 10...

    Managing Dir | Interactive Things | Benjamin is User Experience...

    Truth & Beauty Operator | Moritz.Stefaner.eu | Moritz Stefaner...

    Information Design Dir | JESS3 | Born on St Helena Island, in...

    CMO | Visual.ly


    Type Interactive, Panel
    Hashtag #sxsw #VisImpact
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9587


3:30pm

It's Not News, It's Business

3:30pm

Mega-Mergers & the Future of the Internet
    Comcast swallowed up NBC. Microsoft scooped up Skype. AT&T tried to take over T-Mobile. What's next? This panel will explore the new face of media consolidation, what it means for the future of the Internet and free speech, and whether there's anything that can — or should — be done to change course before we’re staring at GoogizonFoxBookfinity&T. This panel of scholars, policy experts, and public interest advocates will look at how we got here, measure the impact of the mega-mergers happening now or coming soon, explain what policymakers should be doing to confront the next wave of media concentration, and discuss what alternatives might be possible. The panel will include former FCC Commissioner Michael Copps, Craig Aaron of the media advocacy group Free Press and Andrea Quijada of New Mexico's Media Literacy Project, and will be moderated by tech journalist Sam Gustin.

    Speakers
    Executive Director | Media Literacy Project

    Pres & CEO | Free Press

    Former Commissioner | FCC

    Business Reporter | Time Magazine | Sam Gustin is a business...


    Type Interactive, Panel
    Hashtag #sxsw #megamerge
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13238


3:30pm

My Financial Advisor Is an Algorithm
    Monday March 12, 2012 3:30pm - 4:30pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )

    The panel will explore the role of digital in selling complex services and products - using financial advisory as an example. For years, financial institutions have sought ways to make true financial advice available online. But did they find a way to satisfy their more independent customers? We will talk about the ways in which digital technology is transforming the way we market (and receive) financial advisory services. Take a peek at projects from our research labs. One features a room designed in a joint effort with the University of Applied Sciences in Darmstadt, Germany: It provides a digitally enhanced advisor-client conversation, using a multitouch table and a screen wall. The other is seeking to grant investors more control in a more integrated process by creating a platform for both, advisors and investors. We will investigate whether digital technologies will – one day – create the category killer for personal financial advising or take it to the next level.

    Speakers
    CEO | Peridrome Corporation | Gib Veconi is President of Peridrome...

    Managing Partner | mediaman GmbH | Co-founder of mediaman, a...

    Dir of User Experience | Mediaman | Sylke is Director of User...


    Type Interactive, Panel
    Hashtag #sxsw #Algovisor
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13017


3:30pm

New Mafia: Rise of the Chicago Startups
    Monday March 12, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)

    With the meteoric rise of Chicago-based Groupon, interest in the Windy City startup scene has spread to both coasts and beyond, bringing new companies and hundreds of millions of VC dollars to the region. This panel features top Chicago investors, entrepreneurs, and journalists with diverse perspectives on the emergence of a Chicago startup community. Combining lifelong Midwesterners and recent transplants, young founders and seasoned venture capitalists, the panel will discuss how the Chicago startup scene has evolved in the past year, what it will look like in 5, why they chose Chicago over New York and the Valley, and the unique challenges of building a business in the Midwest.

    Speakers
    Co-Founder & CEO | GrubHub.com | Matt Maloney is the co-founder...

    Business Columnist | Chicago Tribune | Melissa Harris is a business...

    Partner | Lightbank | Paul Lee joined Lightbank as a Partner...

    Co-founder & CEO | gtrot | Zachary Smith is Co-Founder and CEO...


    Type Interactive, Panel
    Hashtag #sxsw #NewMafia
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12008


3:30pm

New Media and CSR: Communicating Corporate Good

3:30pm

Podcasting: Breeding A New Class of Comedy Nerd

3:30pm

Prototype vs. Sim: Validating Software & UX Design

    How much smoke and mirrors does it take to validate interaction models during the software design process? When do you have to stop faking it and start making it? How do you handle the traps of realistic demos slipping into production or permanent beta? Simulation, spike, proof-of-concept, interactive demo, prototype, and other artifacts often come with loose definitions and inflated expectations or lose their primary purpose during collaborative software design and realization. Design technology experts from frog who regularly push and pull on the boundaries of art and science will define bounds and discuss challenges, opportunities, risks, and rewards of going too far in real code during design or not going far enough. Topics will include defining needs and socializing intent for code-driven design assets across stakeholders, balancing speed and fidelity during interaction design, and understanding where early target platform development best informs and validates design.

    Speakers
    Principal Design Technologist | frog design | Principal Technologist...

    Sr Principal Design Technologist | frog design | Every March...

    Exec Technology Dir | frog | Executive Technology Director at...


    Type Interactive, Panel
    Hashtag #sxsw #frogsxswi
    Theme Design and Development
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10104


3:30pm

QR Codes & NFC: When Physical & Digital Collide

3:30pm

Reaching Teens on the Digital Streets

3:30pm

Robot Panelists, AI and the Future of Identity

3:30pm

Social Discovery: Implicit and Explicit Graphs
    The term “social graph” was coined originally to describe the network of connections we already knew we had such as friends on Facebook or professional contacts on LinkedIn.More recently, graphs that are inferred as a result of other primary activities – e.g. - commenting on a website (Disqus), expressing a taste preference (Foursquare), sharing a new website (Tumblr), etc. – have emerged in a big way, particularly in advancing discovery and recommendations. Even platforms for which explicit connections are core – e.g. Twitter, Tumblr, Foursquare and others – are realizing the value in the implicit relationships that form over time.Some of these actions are explicit, such as checking in, buying a product from amazon - both which influence the future experience on both services.We plan to delve into examples within Foursquare, Disqus, Tumblr, and others to provide an understanding of both implicit and explicit social graphs and actions.

    Speakers
    Dir of Business Dev | Foursquare | Eric Friedman is Director...

    VP | DISQUS | Ro is responsible for business development and...


    Type Interactive, Panel
    Hashtag #sxsw #SocialDisc
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8500


3:30pm

Utah.gov: Breaking the Mold for eGovernment

3:30pm

What's So [Bleeping] Hard About Social ROI?
    Social media marketing is a beautiful mash-up of cultural connection and commerce creation, but it's been walking around with a ball-and-chain: the nagging question "How can you show this has a Return on Investment?"
    It's time to set social media free. We've assembled a crack team of the best and brightest authors, brand-builders and marketers together to finally put this question to rest with some real answers, honest talk, and genuine experiences. We will ask the hard questions that your CFO wants answered, and we'll talk about the tools they use to get those answers. We'll also discuss how to get to ROI when "conversion" doesn't necessarily equal a "sale" - such as often is the case for non-profit organizations.
    So join us and turn your own ROI off of this hour, by finding the answers you need to answer others.

    Speakers
    Social Media Mgr, US | Ford Motor Company | Craig Daitch, Digital...

    Prod Mgr/Analytics Dir | BuzzShift | Eric Swayne is the Director...

    Co-Founder & CEO | SideraWorks | Matt is a business strategist...

    Principal | BrandBuilder Marketing

    Dir of Mktg, Comm & Digital Strategy | Make-A-Wish Foundation...


    Type Interactive, Panel
    Hashtag #sxsw #SMROI
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9012


5:00pm

Africa, Tech & Women: The New Faces of Development

5:00pm

Better Living with Motion Sensors

5:00pm

Can Washington Make Your App Illegal?
    Monday March 12, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    So you've worked for months writing code, assembling creative, and testing out your app until it it's finally ready for mass consumption. The App Store has approved it and you are getting solid reviews. But how are you storing your users' registration information? Have you taken adequate steps to ensure its authenticity? Do you know how old your users are or what information is being passed on to advertisers? A wrong answer to these questions could land you in hot water with the authorities. And Congress is considering regulations to strictly monitor the relationships you have with your customers. Our panel discusses avoiding privacy pitfalls. Experts will share their experiences negotiating with Congress and explain how to modify your app to avoid enforcement action by regulators.

    Speakers
    CEO, Developer | Go Go Mongo | Ahmed Siddiqui is a Tech Entrepreneur...

    Dir of Communications | Association for Competitive Technology...

    Pres | Sax.net | My name is Mike Sax. I enjoy helping to build...


    Type Interactive, Panel
    Hashtag #sxsw #IllegalApp
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12528


5:00pm

Community & Influence: How Not to Piss People Off

5:00pm

Detroit Future: A Media Based Economy
    When they built the interstate highways through Detroit, they divided neighborhoods and paved a path to the suburbs. When we look at the digital divide, we see the information superhighway is doing the same thing: setting communities apart and giving the more affluent a path to abandon the city. For all of the Internet’s power to unite those of us who use it, how can we ensure that it does not divide us from those who don’t?
    Since 2009 the Detroit Digital Justice Coalition has been using media and technology for community organizing and development. We won a federal grant of $2 million to support this effort. We have learned from our experience with the auto industry that getting trained to wait for corporate investment will not put everyone to work. Encouraging poor people to give their money to Comcast and AT&T does not create wealth. And there is no use in telling people to go online if their local businesses and organizations aren’t there, and instead all they find are news articles about how hopeless Detroit is.
    Instead of trying to fit our communities to existing technology, we are trying to reshape technology to fit to our communities. We are building our offline communities, then going online together with new sites for their most important institutions and conversations. We are teaching people to teach, as well as learn; to be entrepreneurs, and not just consumers; to build their own communications networks that match to the social networks in their neighborhoods.

    Speakers
    Co-Dir | Allied Media Projects

    Co-Director | Allied Media Projects | Diana Nucera, teaching...

    Program Coord | Allied Media Projects

    Co-Director | Allied Media Projects | Mike Medow is a Co-Director...

    Principle | The Work Department | Nina Bianchi's passion for...

    Organizer | Detroit Environmental Justice Project of the Sierra...


    Type Interactive, Panel
    Hashtag #sxsw #Detroit
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10696


5:00pm

Everything You Need to Know About B2B Marketing

5:00pm

Financial Services & Technology Rockstar Women
    Monday March 12, 2012 5:00pm - 6:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    Tweet, trade, and be fabulous doing it. Hear from global financial services and technology leaders, who happen to be women, how they use social media to drive innovation and change in this highly regulated industry. In an easy to understand format, you’ll learn what social media regulation means in the day-to-day workings of financial services organizations. Insights into the use of social data and measurement metrics to support and promote your organization’s foray into social media will also be offered. With smarts, humor and grace, this group will share their secrets of success, and will give you the essential tools you’ll need to be a Financial Services & Technology Rockstar in your own organization.

    Speakers
    Dir of Social Media | Greenlight | Prior to moving to London...

    Founder & CEO | SocMediaFin Inc | Joyce Sullivan, social media...

    Special Projects Editor | Finextra | Elizabeth Lumley is an American...

    VP | Actiance Inc | At 17 I joined the workforce as a taxi driver...

    Head of Internet Community | ASB Bank | A Kiwi girl comes to...


    Type Interactive, Panel
    Hashtag #sxsw #FTRW
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9392


5:00pm

Media Measurement: Science, Art or a Load of Crap

5:00pm

Modern Weaponry: Using Digital Media to End a War
    Crimes against humanity no longer occur in total isolation; digital platforms are a stage on which global citizens can watch and respond to world events. This panel is comprised of experts in the digital field and pioneers of modern humanitarian endeavors. Participants will discuss the capacity of digital media to catalyze adequate response to international crises. Invisible Children (IC), an NGO devoted to exposing the perpetrators of Africa’s longest-running conflict, the LRA, through documentary film, will host. Since its founding, the company has established itself as an outlier in the humanitarian sector for its innovative and unconventional model. Through cutting-edge media, it has ignited youth activism in an international, grassroots movement, substantially intervening in the conflict and improving lives in the region. In September 2011, IC and Digitaria launched the LRA Crisis Tracker, which collects data and maps LRA attacks in one of the world’s most remote regions.

    Speakers
    Ugandan Student & Advocate | Kyambogo University

    Mentor | Invisible Children Uganda

    CEO | Invisible Children

    CEO | Digitaria

    Managing Dir | Menlo Ventures


    Type Interactive, Panel
    Hashtag #sxsw #Kony2012
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8845


5:00pm

Not Your Average G-Men: Delivering Awesome.gov

5:00pm

Open Innovation: Millions of Us Solving Problems
    Monday March 12, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    Co-presentation from Dwayne Spradlin of InnoCentive & Jack Hughes of TopCoder, Inc., leaders in the open innovation market. Led by Jacob Ward of Popular Science magazine, the panel will discuss how open innovation and crowdsourcing can transform your business, either through a breakthrough ‘eureka‘ idea or continuous and incremental improvement of a product or service. Find out what companies from Netflix to NASA to Toyota have gained from putting their biggest challenges out in front of the general public, and how you can do the same. This practical and candid conversation will uncover the key issues you need to address when incorporating open innovation communities into your own business plans, and how professional problem-solving communities will evolve in the coming years.

    Speakers
    CEO | Health Data Consortium

    Chairman & Founder | TopCoder Inc | Jack Hughes is founder and...

    W Coast Bureau Chief | Popular Science


    Type Interactive, Panel
    Hashtag #sxsw #OpenInno
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9603


5:00pm

Performance and Technology: Keeping Arts Alive

    The survival of arts and cultural activities has never been more crucial, nor more in jeopardy. This survival will rely on illustrating relevance and increasing accessibility via digital delivery, including affordable real-time broadcast and methods that support interactivity. We will discuss methods and emerging expertise in scaling works of performing art and culture to the Internet and to the computing platforms that support performance and interaction, as well as methods for integrating new technologies with performance for aesthetic value. Join us as we explore how arts and culture can participate in digital media and emerging technology to reach more people and retain immediacy and value.

    Speakers
    Dir, Media Arts | National Endowment for the Arts | Alyce Myatt...

    Sr Technical Staff | Walt Disney Imagineering Research & Development...

    Artistic Dir | The Hidden Room Theatre | The Hidden Room is a...

    Head of Broadcast & New Media / NESTA Fellow | Roundhouse | Currently...

    Web, mobile, social dev/PM | Polycot Associates LLC | A theater-maker...


    Type Interactive, Panel
    Hashtag #sxsw #ArtHack
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10345


5:00pm

Race: Know When to Hold It and When to Fold It
    This panel seeks to change the conversation from “What can technology conferences do about diversity?” to “What can attendees do about diversity at technology conferences?” The panel is composed of speakers who have each presented at multiple technology conferences on topics that did not focus on race or diversity but instead spoke on topics of sci-fi, electronic ownership of email and digital wills, the influence of mobile development via comic books, social media for youth and business automation lessons from Amazon. While the diversity of some major tech conferences has steadily improved over the years, geek culture - which remains overwhelmingly white and male - is still the norm. This can be daunting for people who, despite being experts in technology and new media, don’t see themselves reflected in the marketing materials or content. Panelists will share how individuals can contribute to making technology conferences more inclusive.

    Speakers
    Tech Consultant | ButYoureAGirl.com | Adria empowers people through...

    CEO | Jannua Multiverse | Anjuan Simmons is a technologist with...

    Tech Blogger, Social Media Consultant | SheGeeks.net | Founder...

    Racialicious.com | Latoya Peterson is a writer, blogger, and...

    Me | Scott Hanselman works for Microsoft as Principal Community...


    Type Interactive, Panel
    Hashtag #sxsw #techdiv
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13715


5:00pm

Saying Good Bye to Your Digital Self

5:00pm

Self-Publishing: A Revolution for Midlist Authors?

5:00pm

Sex, Dating and Privacy Online Post-Weinergate

5:00pm

Silicon Alley: Startup Ecosystem That Never Sleeps

5:00pm

Snackable Content: Working in a Bite-Sized Future
    Monday March 12, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    The future is in Snackable Content, but is that a good or bad thing, and how can it be linked to existing paradigms of content distribution and goals? The Snackable Content panel will cover aspects of the changes that have occurred with regards to the proliferation of mobile, social, and aggregation of content on the web. Making content into bite-sized, beautiful and (ideally) meaningful pieces makes it more likely to be shared, but what should be considered in terms of design, discovery, conversion and community? This panel will consider these ideas from multiple perspectives including social design, web trends, community, and advertising/marketing; along with some purely observational and theoretical perspectives on social networks and sharing. Listen and ask questions to thought leaders from the arenas of new media publishing, design, marketing, local community, international brands; and hear from deep thinkers about the web and network interactions in general.

    Speakers
    Dir of Strategy | JESS3 | I'm the Director of Strategy for JESS3...

    The Curiosity Collective | Hi there! I'm a freelance Communications...

    Director of Computering | Barton F Graf 9000 LLC | aka @evil...

    CEO | Little Bird | Marshall Kirkpatrick (@marshallk) is the...

    NIKEiD Digital Lead | NIKE | Todd Ames is the NIKEiD Digital...


    Type Interactive, Panel
    Hashtag #sxsw #Snackable
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11059


5:00pm

Social Flubs: Can Bad Publicity Be Good?

5:00pm

The Future of Innovation and Consumer Electronics

5:00pm

Tricking People into Reading Again
    Monday March 12, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Despite its reputation as a kitten video landfill, the Internet has been responsible for more reading than most high schools. Every day of the week, Cracked.com publishes at least one 2,000 – 3,000 word article, most of which are read by over a million people.

    The tradition of written humor was in a rough spot before the web. There was National Lampoon in the 70s that acted as a feeder / launching pad for SNL and a bunch of movies, but the magazine was mostly dead by the mid-80s. There was Spy in the 80s. But by the time the 90s rolled around, all you had was lad mags like Maxim and Mad Magazine. If you didn’t live in a big city that carried the Onion, were too ashamed to have a magazine with a half naked reality TV star on your coffee table (Maxim) or were 12 (Mad), you didn’t have a place to read humor. It’s an important art form with a long history all the way back to Swift.

    Whether the online audience knows it or not, when they’re goofing off at work reading Cracked, The Onion and McSweeney’s, they’re partaking in one of the oldest, and most important forms of art and social commentary.

    Speakers
    Editor | McSweeney's | Chris Monks is the managing editor of...

    Founder and Editor | Cracked.com

    Editor | The Onion

    Account Coord | Cracked.com


    Type Interactive, Panel
    Hashtag #sxsw #Comedy
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9617


5:00pm

Web Originals: Television’s New Guinea Pigs

5:00pm

What WebGL Will Mean for the Web
 
 

9:30am

#Kony2012: What Does 70+ Million Views Mean?
    Tuesday March 13, 2012 9:30am - 10:30am @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)

    The recent campaign film on Uganda by Invisible Children - 'Kony 2012' calling for the arrest of war criminal Joseph Kony has had a dramatic reach unseen for any previous human rights video online. Within one week it has been seen over 70 million times on YouTube. How has it spread so far and so fast? It has also drawn a strong backlash of criticism - is it promoting stereotypes and paternalistic, is it promoting the wrong solution for the problems of Uganda? This panel will include perspectives from online advocacy, from video documentary, and human rights activism to ask: What can we learn from the spectacular online reach of the Kony 2012 film, what are the critiques of it from perspectives of representation and advocacy choices, and can we evaluate and prioritize these different perspectives?



    Speakers
    Partner | Fission Strategy | Cheryl Contee, Partner at Fission...

    Director | New Media Ventures

    Chief Data Scientist | Betaworks | Gilad is the Chief Scientist...

    Program Dir | Witness | Sam Gregory is the Program Director at...

    Cofounder | Project Diaspora | TMS “Teddy” Ruge is currently...


    Type Interactive, Panel
    Theme Government and Global Issues
    Level Intermediate
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_IAP992508


9:30am

3 Secrets to a Killer Elevator Pitch
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    Everyone in a startup should be able to give the "elevator pitch", even the programmers! Having the right pitch can help you land a big customer, attract investors, and just explain what you do to your mom. Learn about the 3 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator and Ignite. Then pitch your startup and get feedback on the spot. Not for beginners! We have seen thousands of pitches and invested in hundreds of companies. Come after you’ve already practiced your pitch a 100 times and are ready to take it to the next level. First I’ll spend 15 minutes talking about the 3 secrets and show some killer examples. Then YOU get up on stage and give YOUR 90 second pitch, and then one of the panel will give YOUR pitch showing how we would improve it. If you want to pitch your startup, send a link to your 90 second pitch video to sxsw@killerelevator.com

    Speakers
    Sr Editor | Texas Monthly

    Dir | Capital Factory | Joshua Baer is an email marketing pioneer...

    Founder | AngelList


    Type Interactive, Panel
    Hashtag #sxsw #KILLER
    Theme Startup Village
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13601


9:30am

Epic Battle: Creativity vs. Discipline in Social

9:30am

Gaming Tools Kids Want to Use
    Limited choices exist when kids seek to author, not just play, their own video games. If video games are on track to topple film as the last big media mammoth, how can we build a video game workforce that we need? Instead of reinforcing the divide between artists and programmers, can we get more kids interested in learning the complex work that game development involves, and foster a really great game development community? What kids like to use for game development may surprise you. Come hear what they like, why the like it, and how new tools need to be built to meet the demands of future game developers. Join a conversation about authorship, identity, creativity, and the tools kids really use for developing serious and social games. Gain insight on elements of game tools that kids would use--if they existed!

    Speakers
    Computer Science Professor | University of Colorado | Alexander...

    Associate Professor, School of Media Arts | Columbia College...

    Exec Dir | Girlstart

    Executive Producer | Zynga Inc | Virginia McArthur is an Executive...

    Dir, Global Community Affairs | Advanced Micro Devices | Ward...


    Type Interactive, Panel
    Hashtag #sxsw #GameTools
    Theme Health and Education
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10541


9:30am

Health As a Team Sport

9:30am

How to Raise Awareness Through Blogger Outreach

9:30am

IRL: Improving Communities with Social Media

9:30am

Music Discovery: Man vs. Machine
    Spotify, Pandora, MOG, Aweditorium and many more aim to provide the ultimate experience in music discovery -- they claim to have the "winning strategy" with their unique combination of an extensive catalog, social media integration, and algorithms. But what about the human element in music discovery? Not just your friend who tells you what’s cool -- which is cool -- but real DJs, with a passion for music and the evolution of an artist. What about websites and blogs like Pitchfork and Stereogum -- humans who write about music and even present the music they write about? In the age of machines, is the human dead? Is there still a need for the knowledgeable, passionate, quirky but unpredictable human?Are hybrid models like We Are Hunted and WahWah.fm the future?In "Man vs. Machine for Music Discovery" KCRW, the noted station in Los Angeles, CA will convene a diverse panel to discuss their potential for success and what they might portend for the future of man vs. machine.

    Speakers
    Dir of New Media | KCRW | Anil Dewan Bio Anil Dewan is director...

    CEO | MOG | DAVID HYMAN, a self-proclaimed music junkie, is CEO...

    Editor/Music Writer | Fuel/Friends Music Blog | HEATHER BROWNE...

    CEO | wahwah.fm | Philipp Eibach (30) has been working on wahwah.fm...

    GM & Co-Founder | We Are Hunted

    Founder | Sperry Media | SCOTT PERRY's consulting and marketing...


    Type Interactive, Panel
    Hashtag #sxsw #musicdisc
    Theme Convergence
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13061


9:30am

Second Screen Dashboard: Cover Live Events Better

9:30am

The Right Tool for the Job: Native or Mobile Web?

9:30am

Vetting in the Age of Social: Who Do You Trust?

9:30am

Wall-E or Terminator: Predicting the Rise of AI

11:00am

Advise THIS! Matchmaking Startups & High Profile Advisors

11:00am

Agile Apps: Effective Mobile & Native Development
    As the rise of iOS, Android, and the Mac App Store brings more web developers into the world of native applications can our existing processes and best practices survive the transition? How can we release early and often in an environment where each update must pass through a review process? How do we aggressively refactor code when outdated clients must be supported? Can we iterate efficiently on features when design changes require more than a stylesheet update? A group of experienced web, mobile, and native app designers and developers will discuss our experiences working on native applications. We will explain what unexpected challenges we encountered coming from a web background, what strategies have helped us design and develop native applications, what did not work, and what we should learn from experienced native application developers.

    Speakers
    Dir, Mobile Technology | Pivotal Labs

    CTO & Co-Founder | Hyperspace | Amanda Wixted is the co-founder...

    Prod Designer | Quora | Anne Halsall is a product designer at...

    Sr Software Engineer | Carbon Five | Jonah is a developer at...

    Dir of Design | GitHub | Kyle Neath is something like a designer...


    Type Interactive, Panel
    Hashtag #sxsw #agileapps
    Theme Design and Development
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10625


11:00am

Becoming a CEO: Lessons from Four Techette Leaders

11:00am

Can Printed Electronics Save the Music Industry?

11:00am

Confessions of a Community Moderator
    Tuesday March 13, 2012 11:00am - 12:00pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    Double agent. First Responder. Cheerleader.They’re all fair descriptors of the rising role of Community Manager. Whether you are one yourself or just morbidly curious about “the man behind the curtain,” you know there are incredible stories from those who have the rare opportunity to interact with both the brand and the customers.No matter how much they love their communities, moderators have their fair share of “I can’t believe this is happening” moments. All in real time. We’re here to confirm you are not alone. There is a community of Community Managers who have been in your shoes. Let’s come together to share, commiserate and learn about best practices in technology, fan management, governance and more from those representing Converse, Peanuts, Aveda, and Humana. Consider it your 12 Step Program. Don’t worry, all names will be changed to protect identities of the victims.

    Speakers
    Director of Social Media | Intrapromote | Annalise Kaylor built...

    Pres | Critical Mass | With Critical Mass for nearly a decade...

    VP Social Media | Critical Mass | A social media strategist and...

    Assoc Producer, Social Media | Charles M Schulz Creative Associates...

    Community Manager | Anomaly | Rebecca grew up right outside of...


    Type Interactive, Panel
    Hashtag #sxsw #ModConfess
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12142


11:00am

Creating an Internet of Entities
    Tuesday March 13, 2012 11:00am - 12:00pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    The Internet today consists of a morass of partial and redundant content: the ~17m businesses and POI in the US, for example, are duplicated over 1.2 billion website across over 5 million domains. This tangle of duplicate, fragmentary, and often incorrect information ensures that unequivocally identifying a person, place or thing on the Internet will always be a challenge. The members of this panel are working to fix this, and will discuss their projects in the Library, Government, and Big Data sectors to create an Internet where real-world people, places, and things can be referenced unambiguously. It focuses on pragmatic, real-world examples: the panelists from Factual, the Sunlight Foundation, Jetpac, and the Internet Archive each highlight their specific experiences in creating platforms and apps that identify and disambiguate individual entities across applications and verticals, and describe both the pitfalls and benefits of working towards an Internet of Entities.

    Speakers
    Software Developer | Sunlight Foundation

    Dir | Internet Archive

    CTO | Jetpak Inc

    Dir of Prod | Factual Inc | Tyler Bell (@twbell) leads Factual's...


    Type Interactive, Panel
    Hashtag #sxsw #netentity
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9597


11:00am

Educating the Future of Austin Technology
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon D) (500 E 4th St, Austin, TX 78701)

    Today's technology is changing the world at a quicker pace than any prior period of time. In order to keep up with this transformation, our education system will need to react at a much faster rate to develop new skills, curriculum, and resources. This session will bring some of the top educators and influencers from the area together to share how they plan to influence and support this need. The roundtable discussion will include speakers from the private and educational sector, specifically business and engineering academicians from the Austin Independent School District (AISD), Austin Community College (ACC), Concordia University, Texas State University and the University of Texas.

    Speakers
    Dean | Concordia University | Dr. Donald Christian serves as...

    Dean | UT Austin Cockrell School | Gregory L. Fenves is dean...

    Dean, Computer Sciences & Advanced Tech | Austin Community College...

    VP of IT Solutions | SureScore | Nathan Green is the founder...

    Dir | Texas State University | Terry Chase Hazell has advanced...


    Type Interactive, Panel
    Hashtag #sxsw #AustinTech
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100410


11:00am

Gaming the Environment for Positive Change with Philippe Cousteau
    Join explorer and environmentalist Philippe Cousteau and panelists to explore how gaming innovations can improve the world. In 2010, The University of Virginia launched the UVA Bay Game, a large-scale game simulation of the Chesapeake Bay watershed that allows players to take the roles of various stakeholders (farmers, developers, policy makers) and to see how their choices affect the health and economy of the watershed. Since its launch, Cousteau’s Azure Worldwide has collaborated on the game’s development. From college courses and virtual classrooms to corporate board rooms and Capitol Hill, learn how the potential impact of the game has intrigued legislators, corporate leaders and other stakeholders. Panelists will discuss: How can games/simulations allow a variety of stakeholders to solve complex problems? Can games not only create solutions but also create new ways of thinking and interaction? What applications does the UVA Bay Game have outside of the Chesapeake Bay Watershed?

    Speakers
    Co-Founder & CEO | Bennu LLC | Ashok Kamal is Co-Founder & CEO...

    Director of Sustainable Business Innovation | Intel Corporation...

    Associate Vice President for Research | University of Virginia...

    Co-Founder | Azure Worldwide | Explorer, social entrepreneur...


    Type Interactive, Panel
    Hashtag #sxsw #uvabaygame
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100610


11:00am

Get Lucky: Create Serendipity to Spur Innovation

11:00am

Government As a Catalyst: Prizes 4 Tech Innovation
    Tuesday March 13, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon B) (1900 University Ave, Austin, TX 78705)

    Want to make some money? Federal agencies have recently been given the authority by Congress to sponsor competitions for individuals, groups, and companies to develop new ideas and technology innovations for a chance to win potentially lucrative prizes. These competitions can range from new mobile outreach technologies to web-based data analytics tools to even vehicle-to-vehicle communications; the government is looking for breakthrough technologies from the minds of the most innovative and forward thinking Americans, many of whom are at SXSW. This session will highlight some of the coolest prizes for technology development that the government has been involved in to date, including the DOT’s Connected Vehicle Challenge, the VA’s Open Source and blue button projects, and NASA’s centennial challenges. Additionally you will learn about some prizes government did NOT play a role in to explore what role the government should be playing in these activities moving forward.

    Speakers
    Open Government Initiative | NASA | http://about.me/gerty

    Team Leader for Program Mgmt & Evaluation in the USDOT ITS Joint...

    Prizes & Challenges Program Exec | NASA | Ms. Gustetic’s experience...

    Co-Founder & Pres | GlobalGiving | Mari co-founded GlobalGiving...

    Michael O’Neill is an acting, directing, Commedia Dell’Arte...


    Type Interactive, Panel
    Hashtag #sxsw #TechPrize
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11048


11:00am

How the Wallet Was Won: The End of Paper Receipts

11:00am

Is Aggregation Theft?

11:00am

New Career for Journalists: Online Video Producer

11:00am

Philanthropy for Everyone: Community Grantmaking
    Philanthropy is changing. Social change makers face continuing economic uncertainty. Government programs are downsizing. And traditional grantmakers can be hard to reach, requiring long proposal and reporting cycles. Despite these challenges, exciting new trends in giving and fundraising are on the rise. The new philanthropy is driven by the DIY maker ethic, powered by social media, and draws on both entrepreneurial and good, old school community organizing practices. Everyone knows Kickstarter's crowdfunding model, but there is so much more to the story. Awesome Foundation chapters worldwide are launching crazy brilliant ideas, $1,000 at a time. Kiva Detroit brings micro-lending strategies back home from the developing world, while Detroit Soup brings people together for dinner and fundraising. The Next Generation Giving Project is a group of cross-class people under 40 years old collectively raising $100,000+ and granting it to social change organizations in the Northwest. This is just the start, and anyone can do it. Come meet the new face of philanthropy, learn about innovative models -- the tough lessons and the best practices. Most importantly, find out how you can join the rise of the new philanthropy crowd today.

    Speakers
    Co-Collaborator | Detroit Soup

    Office Director | DARPA | Mr. Dan Kaufman joined DARPA in August...

    Donor Organizer | Social Justice Fund

    Consultant

    Dir | The John S and James L Knight Foundation


    Type Interactive, Panel
    Hashtag #sxsw #CommGrant
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10031


11:00am

Sneakers & Technology: A True Love Story

11:00am

Social Commerce: Not Yet Taking Off Like Farmville
    Tuesday March 13, 2012 11:00am - 12:00pm @ Omni Downtown (Capital Ballroom) (700 San Jacinto Blvd, Austin, TX 78701)
    Connecting the power of social media with commerce should be a no brainer -- the next chapter in eCommerce. Indeed, Facebook has shown that people are 4x more likely to buy something when it's recommended by a friend and 10x more likely to buy a deal after a friend buys it. But despite all this intuitive rightness, it doesn't appear to be taking off like Zynga games.This panel will explore the boundaries of social commerce -- it's a popular meme but what is it really? How are the big ecommerce players looking at this big opportunity? And what big things are already happening in this next chapter of online commerce?Local and Social also go together like Peanut Butter & Jelly. This panel will also explore the local aspects of social commerce, which touches mobile, geo-location, check-ins, deals and good old fashion local businesses.

    Speakers
    Senior Analyst & Editor | Sterling Market Intelligence, Opus...

    Dir, Product Marketing | Facebook

    Dir, Brand Development & Strategy | QVC

    CEO & Co-Founder | Buyosphere


    Type Interactive, Panel
    Hashtag #sxsw #ecommerce
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13746


11:00am

Social Media Boundaries: Personal/Personnel Policy

11:00am

Social Shopping: The Zeros & Ones Changing Fashion

11:00am

Software Patents: Great, Dangerous or Pointless?
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    Software patents have a mixed reputation. They make some millions, are labeled a scourge by others, and are generally just overlooked or misunderstood by the general public. In the end, it's an open question whether they drive innovation or hamper it.The panel will discuss patent issues as relating to startups and emerging technologies. Topics covered include: Whether acquiring patents makes sense, issues about building on third-party platforms, the growth of patent litigation, and the relationship between patents and innovation; relying on real-world examples when possible.Julie Samuels of EFF will discuss an emerging trend of suing startups over patents. Ruben Rodrigues of Foley & Lardner LLP will discuss when startups might consider patents, when not to, and different perspectives on patents and innovation. Having reported on "patent trolls" for NPR, Laura Sydell will discuss her impressions of the patent system and its effect on innovation.

    Speakers
    Exec Dir | Engine Advocacy | Julie Samuels, a Staff Attorney...

    Digital Culture Correspondent | NPR | Laura Sydell reports on...

    Assoc | Foley & Lardner LLP | Ruben Rodrigues is an associate...


    Type Interactive, Panel
    Hashtag #sxsw #SWPatent
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11635


11:00am

We Are Legion: Digital (R)Evolution

11:00am

Who Needs a Fashion Cycle? I've Got Social Media
    Tuesday March 13, 2012 11:00am - 12:00pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)

    The traditional cycles of fashion trends, consumer buying patterns and clothing manufacturing no longer exist in the fashion industry – fashion is ‘now’ in all its capacity and its current pace brings with it a variety of side effects. A traditional fashion cycle refers to the processes of adoption and rejection of a particular trend/activity etc. We will discuss how this definition has evolved in the today’s fashion digital era. We will investigate how digital and technological developments have affected today’s fashion industry from a media, consumer and retail perspective. We will assess the growing importance of social gaming and community to the fashion industry. We will examine social shopping, instant gratification and the saturated world of fashion information and moving trends. In conclusion, we will discuss whether we will be able to sustain the current consumption of information and flow of material and how best to operate in this new world.

    Speakers
    VP of Marketing | Quincy Apparel | Anthony Santagati III is a...

    Founder & CEO | Lyst | Chris is the CEO and cofounder of Lyst...

    Founder & Editor in Chief | Business of Fashion | Imran Amed...

    Digital Comm Consultant | Karla Otto International | Michelle...

    Director of Digital Strategy, Tribal DDB | Tribal DDB | Nikolas...


    Type Interactive, Panel
    Hashtag #sxsw #fcycle
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12334


12:30pm

2012: Social Media’s New Role in Politics
    Tuesday March 13, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)
    Social media has earned a prominent seat at the table with the large media companies of the world and has birthed an entirely new way to cover the world of politics. As we approach the electoral year, political chatter will continue to snowball and generate enormous heaps of data. Data can drastically impact how we determine the importance of a given story, the ways that we gauge public opinion and eventually may even revolutionize the way we cast our votes. This panel will discuss the many ways that the web is providing entirely new tools and resources to track and cover the world of politics and discuss the unique perspective social media data paints for the voice of a bolder and broader demographic. This panel will feature experts in political news, new media, data crunching and the real-time web debating the future of political coverage and the impact of new social technologies on political news and research.

    Speakers
    Editor-at-Large | The Peep Project | Ben Parr is a respected...

    Co-Founder & CEO | Echo | Khris Loux has a strong 15-year track...

    Sr Polling Editor | The Huffington Post | Mark Blumenthal is...

    CTO & Co-Founder | Viralheat Inc | Vishal Sankhla is the CTO...


    Type Interactive, Panel
    Hashtag #sxsw #SMPolitics
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13056


12:30pm

Branded Content: We're All Publishers Now
    Tuesday March 13, 2012 12:30pm - 1:30pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)

    The Internet has made everyone a publisher. Even brands are now doing what used to solely be the domain of media companies: creating compelling content. Great content is being used to gain fans, inform customers and increase exposure on the Internet. This panel will discuss the principles of successful viral content - whether articles, infographics or videos and how companies can apply these to branded content. And we're talking about more than just slapping your logo on a pie chart. We'll discuss how to get started, measure results and set goals, as well as the importance of a consistent strategy. You've heard the phrase "content is king" over and over again; this panel will show how and why.

    The Austin Chronicle recommends this event in "The End of the Double Rainbow: Does it take a pot of gold now to go viral?" Read the full feature here.



    Speakers
    Head Honcho | amyvernon.net | Amy spent nearly 20 years as a...

    VP, Exec Comm | American Express | Audrey joined American Express...

    Sr Creative Editor | Buzzfeed.com | Lindsey cares about the Internet...

    Co-Founder | Contently | Shane Snow is cofounder of New York-based...


    Type Interactive, Panel
    Hashtag #sxsw #Branded
    Theme Journalism and Online Content
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP9996


12:30pm

Breaking Down Walls, a Decentralised Social Web?

12:30pm

Can Social Music Save the Music Industry?
    Can making the musical experience more social and shareable help the music industry survive? The degree to which any new digital music company will be successful will be based on their ability to engage people. Music is a social construct, and while people still sit at home listening to music alone, they are more likely to share their music experiences if given the tools.
    The cloud has enabled people to do much more with music from interacting with the art, songs, and ephemera around their music, to being able to create their own content and layers around their music discoveries.
    Will rich social functions - discovery, visualization, playlists, interactivity, maybe even game aspects, coupled with ease of use around multiple connected devices (i.e., go seamlessly from computer to phone to car to living room), find enough success to save the music industry?
    This panel will investigate the different social and interactivity tools the music industry can use to add to their bottom line.

    Speakers
    CEO and Founder | RootMusic

    Chief Product Officer | Official.FM | Jason is Chief Product...

    CEO & Founder | RootMusic | J is the CEO & Founder of RootMusic.com...

    VP Prod | Rdio

    Co-Founder Chief Prod Officer | Songkick.com Inc | Michelle is...

    VP Research | Gartner Inc | Mike McGuire is a research vice president...

    Label Mgr | Polyvinyl Record Co | SETH HUBBARD is the Label Manager...


    Type Interactive, Panel
    Hashtag #sxsw #savemusic
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8587


12:30pm

Facebook Credits: Not Just for Virtual Goods
    Tuesday March 13, 2012 12:30pm - 1:30pm @ Omni Downtown (Capital Ballroom) (700 San Jacinto Blvd, Austin, TX 78701)
    Facebook Credits, the social network's virtual currency, at first was only used as a payment method for virtual goods in social games. However, with Facebook now that all Facebook Games exclusively use Credits for payments, more users are maintaining a balance of Credits, and more users want them. This has opened new business and marketing opportunities. Content owners can license streaming access or downloads of their content in exchange for Facebook Credits. Meanwhile, ecommerce companies can reward users with Credits for marking purchases or signing up for email lists. Representatives of companies pioneering the use of Facebook Credits outside of social games will discuss the current state of Facebook Credits and their typical uses, explain how virtual currencies are already disrupting several industries, and debate which types of transactions are the next to be changed by the emergence of a virtual currency that is in demand and cheap to distribute.

    Speakers
    Managing Editor | Inside Network

    Lead Writer, Inside Facebook | Inside Network

    VP of Mktg | Milyoni

    Co-Founder & VP of Prod | Ifeelgoods


    Type Interactive, Panel
    Hashtag #sxsw #NotVirtual
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13852


12:30pm

Flash: F Bomb or Da Bomb?
    Flash. For some, it’s Da Bomb—the Holy Grail of interactive web design. For others, it’s the F Bomb—the virtual thorn in their web experience. Flash has been, for years, a tool programmers have gone to in order to create a more interactive online experience. However, those who are blind/visually impaired and SEO experts have long railed against Flash’s usability issues. Screen readers can’t read it, and neither can Google when Flash is improperly programmed. Join our panelists for a lively discussion on Flash—from the frustrations encountered by the blind to the developer’s belief that it’s THE tool to have in their arsenal. Phillip Gross, a blind, life-long technology geek; Kristine Schachinger, SEO and accessibility expert and owner of SitesWithoutWalls.com; and David Greene, owner of Creative Spark and long-time programmer, will discuss the benefits and disadvantages of using Flash. Anyone who interacts with Flash should attend this debate on how to use and how not to use Flash.

    Speakers
    Mktg Mgr | Apogee Results | Lover of all things marketing and...

    Owner | Creative Spark | David is the rare interactive professional...

    Owner | SitesWithoutWalls.com

    Owner | Blind Eye Design | Technology lover, avid reader and...


    Type Interactive, Panel
    Hashtag #sxsw #flashbomb
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12657


12:30pm

Harnessing the Power of the Benevolent Internet
    Despite the mainstream portrayal of the web as a den of pedophiles and hackers, the Internet is capable of doing a whole lot of good. Panelists Alexis Ohanian (co-founder of Reddit; founder of Breadpig), Dan McComas and Jessica Moreno (founders, RedditGifts), Christina Xu (founder, Institute on Higher Awesome Studies; co-founder, ROFLCon), and Zach Walker (Donor Relations Manager, DonorsChoose.org) will give the low-down on the benevolent side of the hivemind. From communities of pizza-sending well-wishers to campaigns that generate hundreds of thousands of dollars and tons of attention for nonprofits, this panel will examine and discuss the unexpected phenomenon of strangers helping each other (and the world) en masse. We’ll debate whether these actions make a real impact and lead to long-term engagement, identify the unique benefits (and disadvantages) of pseudonymous grassroots philanthropy, give tips on getting your very own do-goodery snowball rolling, and show you so many heartwarming stories that you’ll think someone is cutting onions.

    Speakers
    Startup Guy | Alexis Ohanian | Alexis Ohanian is a startup founder...

    Chancellor | The Institute On Higher Awesome Studies | Christina...

    Co-founder | RedditGifts | I am the founder of redditgifts where...

    Donor Rel | DonorsChoose.org | Zach works to create and maintain...


    Type Interactive, Panel
    Hashtag #sxsw #netgood
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10229


12:30pm

How the Austin Region Supports Technology Companies

12:30pm

Mobile Privacy: Developer Kits & Tips

12:30pm

Music 2.0: Engaging Fans with Mobile Social Apps
    Tuesday March 13, 2012 12:30pm - 1:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)

    In the intersecting worlds of music and social, how are startups and artists working together to enhance the music experience? By embracing mobile and social networks, bands are able to connect with their fans and interact with them directly. Companies like GroupMe, Mobile Roadie and GetGlue provide platforms for direct communication between fans and music labels, artists and festivals, fans use them to pull in info about their favorites and share the experience with their friends. During live events, mobile networking apps are helping people connect, coordinate plans and interact with their favorite musical personalities. By using technologies like these, artists and festivals can grow their fanbase, maintain loyalty and utilize a direct channel to provide relevant information to their fans, wherever they are, in real-time. These panelists will share their experiences working with music labels and how they went about building apps to provide consumers with the best music experience.

    Speakers
    Sr Writer/Editor, O Music Awards | MTV Networks | Brenna Ehrlich...

    Digital Mktg Exec | Creative Artists Agency | Glenn Miller is...

    Dir of Business Dev | GetGlue | Matt Thomas is the Director of...

    CEO | Mobile Roadie | Michael is the CEO of Mobile Roadie, the...

    Head of Business Development | GroupMe | Steve Cheney is head...


    Type Interactive, Panel
    Hashtag #sxsw #Music2pt0
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13806


12:30pm

PolySocial Reality and the Enspirited World

12:30pm

The Airbnb of Anything: The Growth of P2P Markets

12:30pm

The Facebook Customer Service Challenge for Brands

12:30pm

The Future of Work and the Free Radical

12:30pm

Turntable.fm: The Future of Music Is Social

12:30pm

Worldchanging 2.0: Evaluating Inspiration

3:30pm

American Copyright: Will Government Go Too Far?
    Tuesday March 13, 2012 3:30pm - 4:30pm @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)

    During the week of SXSW in 2011, the White House’s Intellectual Property Coordinator, Victoria Espinel, released a whitepaper calling for increased government crack-down on copyright infringement. Espinel’s paper called for: Stronger criminal laws related to online copyright infringement; increased surveillance of foreign websites marketing to US consumers; enabling law enforcement to wiretap purported “infringers” and share the results of those wiretaps with private “rightsholders.” Law makers and big media rightsholders have concerns that piracy causes “economic harm and threaten the health and safety of American consumers.” The legislature is reviewing the PROTECT IP Act and the Stop Online Piracy Act to address these concerns.Are the proposals commensurate with the purported threat? Will they even address the threat? Are the invasions on consumers’ rights necessary and do such privacy concerns outweigh the supposed threat to the “health and safety” of American consumers?

    Speakers
    Attorney at Law | W David Snead Attorney At Law | David Snead’s...

    Owner | CopyByte | Jonathan Bailey is a copyright and plagiarism...

    Attorney at Law | Lorance & Thompson PC | Before joining Lorance...

    Sr Assoc | Mudd Law Offices | My practice is mainly in civil...

    Owner | iFroggy Network | Patrick O'Keefe is the founder of the...


    Type Interactive, Panel
    Hashtag #sxsw #AMERCOPY
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12068


3:30pm

Artists Scoring Film: New Trends in Composing

3:30pm

Audience-Centric Media: Wants and Needs in News
    Tuesday March 13, 2012 3:30pm - 4:30pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    The big dilemma for digital news publishing platforms is how to balance what people “want” to know with what people “need” to know. Most algorithms learn readers’ news consuming habits but have no ability to predict people’s interests when the next tsunami strikes. Likewise, publishers around the world are learning their assumptions of how, when and where people want their news are all wrong. For example, tablets have given a second life to long-form reading, thought to be dead because of the move towards shorter stories online. We will discuss the right formula for news publishers – both platforms and news media companies – to help them define the content they push to readers. We will examine readers' wants, needs and desires based on their consumption patterns, or touch points: when, where and how they want to get their news and how to create the right mix of news offerings to satisfy a reader that has more choices – and more control over those choices – than ever. And we will discuss the topic of serendipity: how to accurately predict interests ahead of time without missing something important, fascinating or plain interesting that’s out of people’s favorite topics. Panel includes executives from Pulse, Evri and Hearsay plus experienced media observers.

    Speakers
    VP of Product | Evri.com | Boston-baked web enthusiast, now working...

    Business Dev | Alphonso Labs (Pulse) | Cristina leads business...

    Co-Founder | Rest of the World Media | Gabriel Sama is a co-founder...

    Founder | Hearsay

    Digital Projects Editor | Digital First Media | Mandy Jenkins...

    Internet & Social Media Strategist | Stanford School of Engineering...


    Type Interactive, Panel
    Hashtag #sxsw #ACN
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12550


3:30pm

Boost Fundraising & Engagement with “Gamification”

3:30pm

Cool Like You, Gov Private Sector Envy

3:30pm

Digital Debauchery with Anthony Bourdain

3:30pm

Fashion and the New Taste Graph

3:30pm

Forget Radio. Let Your Fans Market Your Music
    Tuesday March 13, 2012 3:30pm - 4:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Radio no longer drives music sales - social does. In fact, if you get your strategy right, you can drive sales almost entirely through your existing fans.This panel session will be led by Crowd Factory CEO Sanjay Dholakia along with 4 other Music Industry Leaders who specialize in Social Media in order to look at new social marketing techniques that mobilize a fan base to rapidly build awareness and buzz around new music and artists. The discussion will focus around fan-fueled social marketing strategies being used by top artists such as Jennifer Lopez, Britney Spears and Robin Thicke as well as emerging artists such as Cady Groves. The panel will examine group deals in the music industry and as well as how radio has shifted to social. In addition panel members will provide tips for social marketing that work for both established and emerging artists including insights into the group deal that helped land Britney Spears' "Femme Fatale" at #1 on the Billboard charts.

    Speakers
    Dir, CRM & Social | Interscope | Chris Mortimer oversees fan...

    Artist Manager | Stiletto Entertainment | Cyndi spent seven years...

    Epic Records | David has 14 years experience in the music business...

    Director, Online Marketing | Razor & Tie | As Director of Online...

    CEO | Crowd Factory | Sanjay is the CEO at Crowd Factory, the...


    Type Interactive, Panel
    Hashtag #sxsw #FanMarket
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12711


3:30pm

How The X Factor USA "Got Social" in Season One

3:30pm

Investments in Austin Technology

3:30pm

Let's Get Lost: Surprise in the Social Media Age

3:30pm

Let’s Play: Motivate Healthy Behavior Using Games

3:30pm

Misuse the Internet and Make People Love You

3:30pm

Mobile Ads: Best Practices for the Music Industry
    Tuesday March 13, 2012 3:30pm - 4:30pm @ St David's Bethell Hall (301 E 8th St)

    Navigating the mobile-digital music landscape is difficult at best. The growing number of mobile music providers who is focused on or struggle with - how to distribute, monetize, drive downloads, and engage in consumer behaviors. This session will feature insights from key stakeholders in the mobile music space, including service providers, managers, musicians, lawyers, and platform technologies. We will discuss pain points within this space and effective best practices to minimizing barriers. Music downloads to mobile phones is a $2.4 billion industry today and is expected to hit $5.5 billion by 2015 (Jupiter Research), yet the discourse between the stakeholders has yet to mature. Come join the conversation and be at the forefront of the mobile music revolution. This session is sponsored by InMobi.

    Speakers
    Partner/Head of Digital | The Collective | Aaron Ray is a Partner...

    Head of Business Dev, North America | InMobi

    Shareholder | Greenberg Traurig, LLP

    Dir, Consumer Mktg | Shazam | At Shazam, Jeff is responsible...

    Senior Mgr, Performance Sales | Pandora

    Head of Product | Muve Music

    Dir Mobile & Emerging Media | Pandora


    Type Interactive, Panel
    Hashtag #sxsw #MusicAds
    Theme Branding and Marketing
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100159


3:30pm

Old School to New School: Games & Mobile Learning
    Education is stuck in the past. Yet, after decades of incubation, technology is revolutionizing teaching, learning, and assessment. Around the world, people are increasingly using mobile devices to connect with each other and the Internet. This transition is laying the foundation for exponential growth in mobile learning. Simultaneously, games are being adopted as tools for teaching and assessment of higher-order thinking. This panel consists of experts from industry, higher education, and K-12. They will discuss and answer questions about technology’s potential to solve today’s most pressing education issues. Dr. Paul Resta is a professor at UT Austin. Dr. Michael Mayrath was a Harvard Postdoctoral Fellow and is CEO of GYLO (GetYa Learn On) – an educational software company specializing in mobile learning & game-based assessment. Dr. Priya Nihalani was a UT University Fellow and is GYLO’s Chief Scientist. David Conover teaches game design at Connally High School, Pflugerville ISD.

    Speakers
    Digital Interactive Media Instructor | Pflugerville ISD

    CEO | GYLO (GetYa Learn On, LLC) | Dr. Mayrath is an expert in...

    Managing Dir | Knod.net - Global Learning Network | Dr. Michael...

    Director | Learning Technology Center-UT Austin

    Chief Scientist | Gylo (Getya Learn On LLC) | I co-founded GYLO...


    Type Interactive, Panel
    Hashtag #sxsw #games4edu
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100103


3:30pm

Radically Open Cultural Heritage Data on the Web
    What happens when tens of thousands of archival photos are shared with open licenses, then mashed up with geolocation data and current photos? Or when app developers can freely utilize information and images from millions of books? On this panel, we'll explore the fundamental elements of Linked Open Data and discover how rapidly growing access to metadata within the world's libraries, archives and museums is opening exciting new possibilities for understanding our past, and may help in predicting our future. Our panelists will look into the technological underpinnings of Linked Open Data, demonstrate use cases and applications, and consider the possibilities of such data for scholarly research, preservation, commercial interests, and the future of cultural heritage data.

    Speakers
    Senior Technical Innovations Coordinator at Mimas, Director at...

    Strategic Partnership Dir | Historypin | Jon is the Historypin...

    Digital Library Mgr | University of York | I'm currently Digital...

    Dir, Digital Library Federation | CLIR/DLF | Director of the...


    Type Interactive, Panel
    Hashtag #sxsw #LODLAM
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12278


3:30pm

Social Media & Young Children: Our Kids' Futures

3:30pm

SXSW Stories Open Mic

3:30pm

The iPad Theater: The Convergence of Film and Interactive Media

3:30pm

Women Drive Change: Tech in the Global South

3:30pm

Your Social Media Job Is Dead: Now What?

5:00pm

Austin Browncoats: From Fan Group to Non-Profit
    Austin Browncoats is a 501(c)(3) Non-Profit Organization located in Austin, Texas. We started as a small fan group, but, in 2007, changed paths and became a non-profit organization. We are often asked about this journey, from fan-group to non-profit and how we: created our identity, transitioned from fun to business (and fun!) and maintained the integrity of the original group, while allowing it to adapt for business needs. We want to share our unique take of raising money for charity, while still maintaining close ties to our fan group community. We will show individuals how to make the most of their grassroots, street team marketing, as well as social networking. We have an entire team who costumes for charity who will be at our panel, as live models, for photography. We will also demonstrate how an effective use of conventions and genre-fan events can lead to a very generous donor pool. We will also talk about the best way to find a dedicated team of volunteers who are willing to work 20+ hours a week, for free, in order to make the world a better place!

    Speakers
    Chair Man | Austin Browncoats

    Treasurer | Austin Browncoats

    Vice Chair | Austin Browncoats


    Type Interactive, Panel
    Hashtag #sxsw #browncoats
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100034


5:00pm

Beyond Dance Dance Revolution

    Throughout the last decade, Dance Dance Revolution (DDR) swept the globe, heralding a new craze for dance & gaming experiences. But as with many dance games, the harder it gets (as players advance through levels), the less movement is used (as players conserve stamina to score points). Can we bring the dance back into dance games? Can we hijack this genre to deliver game experiences that encourage users to ‘freestyle’? Can we use new robotic technologies, sound engineering, rigorous quantum mechanics & motion capture to do it?
    This panel will focus on two new projects: quantum mechanics based ‘Danceroom Spectroscopy’ & the motion sensor based ‘Guerilla Dance Project’. Using art, science & game mechanics, these projects encourage collective action & harness our fascination with social play. And unlike DDR, the more artistically users interact, the more rewarding the results, regardless of age or fitness levels. Watch older people outplay teenagers. It’s a totally different experience of dance & game play. The panel will discuss the development process, the hurdles (including how to make artists understand quantum mechanics), the vision of these projects, & what they reveal in terms of gestural experience & game design.
    Chaired by Choreographer Laura Kriefman the panel will explore the practices of David Glowacki, chemical physicist; Joseph Hyde, composer; Matthew Bickerton, Digital technologist; & Victoria Tillotson, Producer at Pervasive Media Studio, Bristol.

    Speakers
    Scientist | University of Bristol | David Glowacki, originally...

    Professor, Course Dir MMus Creative Sound & Media Technology...

    Choreographer | Guerilla Dance Project | Laura Kriefman is 2011-2012...

    Specialist | Matthew has an extensive background in electronic...

    Producer | iShed | Victoria Tillotson is a Producer at iShed...


    Type Interactive, Panel
    Hashtag #sxsw #BeyondDDR
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11191


5:00pm

Crowdsource This! Harnessing the Crowd for Content

5:00pm

From Leather to Smartphone: The Wallet Evolves
    Tuesday March 13, 2012 5:00pm - 6:00pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    As the smartphone evolves into a mobile commerce device, is the traditional wallet becoming an endangered species? What exactly is this elusive digital wallet and what can it do that a leather wallet can’t? Imagine a wallet that gives you real-time status of all your money and bills, before you make that next purchase. A wallet that holds offers personalized for you – no more clipping coupons or forgetting to redeem a deal. This session will look at the vision for – and reality of –digital wallets. Beyond waving your smartphone at the register, a digital wallet makes you smarter about your finances, gives you tailored offers and remote control over all your accounts.WSJ All Things Digital eMoney Columnist Tricia Duryee will moderate a panel bringing together the perspectives from three companies at the heart of the wallet of the future — Pageonce, Visa and PayPal. Get a 360-degree perspective on what tomorrow’s wallet will bring.

    Speakers
    Vice President, Product Strategy | American Express | Devaraj...

    VP of Retail & Prepaid Prod | PayPal Inc | As vice president...

    CEO | Goldstar | Jim McCarthy is the CEO of Goldstar, the world’s...

    Sr Editor | All Things D

    COO | Pageonce | Pageonce helps people make sense out of their...

    Sr Editor, eMoney | Wall Street Journal All ThingsD


    Type Interactive, Panel
    Hashtag #sxsw #pageonce
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11533


5:00pm

Help! I Have an Internet Stalker or Blackmailer!
    The benevolent Internet promotes expression, collaboration and experimentation. But the current legal scheme can make the Internet a place where digital tracks persist long after their intended use. In a world of d0xing and h8ing, we face a critical juncture for reconciling freedom of speech with privacy. This panel will review of norms of online and offline conduct and suggest possible ways of striking a balance, without breaking the Internet along the way.1. Reputation Bankruptcy may be an option to rehabilitate a ruined reputation in the reputation economy, and a solution to peer-to-peer privacy problems.2. (Re)Contextualization has pros and cons as a remedy in a legal scheme when third-party online speech is treated differently from printed speech.3. Disownership of Content: Should "disown this" features become the norm, allowing users to release content into the wild?4. Ephemerality: Should certain types of content be designed to degrade over time?

    Speakers
    Clinical Asst Professor of Law | USC Law School

    Professor of Law & Co-Founder, Berkman Institute | Harvard Law...

    Attorney | Lisa Borodkin is passionate about popularizing technology...


    Type Interactive, Panel
    Hashtag #sxsw #FreeWeb
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10878


5:00pm

How Social Media Drives a Student’s Success

5:00pm

How to Write an RFP for Social Media

5:00pm

JavaScript Performance MythBusters™ (via JSPerf)

5:00pm

Scaling to Infinity: Dealing with Rocket Growth

5:00pm

SXTown Hall

5:00pm

The Austin Tech Incubator Landscape
    Tuesday March 13, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon D) (500 E 4th St, Austin, TX 78701)
    In the 1980s, several seeds were planted that led to the entrepreneurial environment Greater Austin enjoys today. Among these seeds were the State’s winning bid for the MCC, the founding of Austin Ventures, and the founding of Tivoli Systems. These seeds and many more grew the need for today’s incubator, accelerator, and other hybrid programs. Some programs are comprehensive with office space, mentorship, and year-round access to resources. Others are more virtual and episodic, but no less critical to company founders. With the growth in the pool of entrepreneurs, the diversity of programs has grown, for sports, packaged goods, university students, and more. Who are the people behind these programs? What kinds of companies are being developed via the incubators & accelerators? What does the future hold? Speakers include Bryan Menell of Capital Factory, Mellie Price of Source Spring, Isaac Barchas of ATI, & Mark Pannes of RaptorAccelerator, and Steve Guengerich of BroadBrush Ventures.

    Speakers
    Co-Founder | Austin Tech Happy Hour | A finalist for Ernst...

    Director | Austin Technology Incubator

    Managing Dir | Raptor Accelerator LLC | MD for RaptorAccelerator’s...

    Managing Partner | Capital Factory | Mellie Price has 20 years...

    Managing Dir | BroadBrush Ventures LLC | Steve is managing director...


    Type Interactive, Panel
    Hashtag #sxsw #Incubator
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100413


 

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