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Filter: Austin Convention Center (Ballroom D)
 

2:00pm

Wireless Wellness: App-tastic or Just Fun & Games?
    Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well, while technology has had a big role in making us more sedentary, it also has the potential to make us better informed, healthier and even more fit. In fact, patients are banking on this potential, which is why the AppStore offers more than 7,000 health apps for iPhone users alone. In this 60-min SXSW talk, Ina Fried of Dow Jones' All Things Digital sits down with Aetna Chairman and CEO Mark Bertolini to discuss how people are navigating this new landscape by using technology, especially mobile tech, to manage their health and make better health decisions. Already there are apps for testing eyesight, tracking exercise and even helping diabetics manage their glucose levels. Vast online communities complement these mobile apps by letting patients share, inform, and support one another. But what's next? Technology also has the potential to reshape the doctor-patient relationship, transforming it from one characterized by irregular visits to treat illness to true doctor-patient partnerships focused on wellness. And what about online health care records we hear so much about? We used to have a better chance of seeing bigfoot, but today companies like Aetna are making mobile health records a reality. Is this is a privacy breach in the making or are their real benefits to having this info on the go? This session is sponsored by Aetna.

    Speakers
    Sr Editor, Mobilized | All Things Digital

    Chairman, CEO and President | Aetna


    Type Interactive, Dual
    Hashtag #sxsw #mhealth
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100160


3:30pm

Fireside Chat with Vic Gundotra on Google+

5:00pm

The Lean Startup: The Science of Entrepreneurship

    The Lean Startup debuted at #2 on the New York Times bestseller list. This talk draws on stories and insights from the book, explaining the new science of entrepreneurship. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.



    Speakers
    Entrepreneur & Author | The Lean Startup


    Type Interactive, Solo
    Hashtag #sxsw #LeanStart
    Theme Featured Sessions
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP100170


 
 

11:00am

Top Chef: How Transmedia is Changing TV

    Bravo’s interactive late-night talk show, “Watch What Happens Live,” is coming to SXSW. Meet the on and off-screen digital mavens, including the show’s host Andy Cohen, Tom Colicchio (“Top Chef” judge), Lisa Hsia, Aimee Viles and Dave Serwatka. In Cohen’s SXSW Clubhouse, these visionaries will illustrate how “Top Chef 9” brought multi-platform storytelling beyond the linear screen. When Bravo embarked on their transmedia mission in the fall of 2011, they broke new ground with digital innovations and fostered a unique two-way fan/cast relationship. Dive deep with Bravo into their latest industry first and learn the return on investment for the network and for the fan. Through this soup-to-nuts presentation, discover why transmedia is the future of the entertainment industry.

    Speakers
    VP, Emerging Media | Bravo | Aimee Viles is Vice President o…

    EVP, Dev & Talent, Bravo Host, “Watch What Happens Live”…

    VP of Current & Cross Platform Productions | Bravo | Dave Se…

    EVP of Digital Media | Bravo Media | Lisa Hsia Executive Vic…

    Head Judge/Top Chef | Bravo | Tom Colicchio spent his childh…


    Type Interactive, Panel
    Hashtag #sxsw #byBravo
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10873


12:30pm

Hunt or Be Hunted: Get the Design Job You Want
    ”Matchmaker, matchmaker, make me a match, find me a find, catch me a catch…”,lyrics from Fiddler on the Roof about finding a perfect partner. Wouldn’t it be great if you could have someone to guide you towards what is a match for you, advise you in your career life, help you weed through the losers to find the fabulous ‘one’ that will make you whistle on your way to work AND whistle on the way home?
    In Hunt or Be Hunted - How to get the Design Job you Really Want, you will be privy to the insights and success stories of three of the industry’s most respected representatives in their knowledge domains. You will also hear from a leading expert in the placement of designers. Each will relate real-world experience, guiding audience members through the maze of questions a designer has in this frenetic job market.

    Speakers
    UX Recruiter | AmyJacksonTalent LLC

    CEO & Founder | Mightybell | Gina Bianchini is an expert in …

    Co-founder | Votizen | Jason is Votizen’s founding product…

    User Experience Strategist | WhitneyHess.com


    Type Interactive, Panel
    Hashtag #sxsw #behunted
    Theme Featured Sessions
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10630


3:30pm

The Secret Lives of Links

5:00pm

The Wars of Tech
 
 

11:00am

Barry Diller Interview: State of the Content Industry 2012

12:30pm

Computation and Its Impact on the Future

3:30pm

The Payment Revolution is Coming: Welcome to Interchange Zero
    When money flows frictionlessly, good things happen. Good things for small businesses. Good things for consumers. Good things for the economy as a whole. The game layer and the mobile payments space are on a crash course, and it's going to be awesome. So awesome that it’ll force credit card interchange rates to zero and pump 50 billion dollars a year back into the economy. Sounds crazy, but before Al Gore invented the internet, we never imagined information would flow so freely. As soon as the friction was removed from information-transfer, a new economy emerged that changed the way we do business. The same is about to happen with money. It's just another medium of information, and it's high time to suck the friction out of the economy. There are two elements driving this transition to interchange zero 1) the technology that’s driving fees down (along with some far-reaching legislation thanks to Dick Durbin) and 2) the information inherent in payments that’s being leveraged to drive revenues up. Join Seth Priebatsch, Chief Ninja of SCVNGR + LevelUp for a fast-paced session on how a combination of mobile payment startups (even the ones being formed by big companies), The Durbin Amendment, and a tipping point in consumer behavior will completely change the way we think about money -- maybe even re-wire how our economy works.

    Speakers
    CEO | SCVNGR+LevelUp


    Type Interactive, Solo
    Hashtag #sxsw #interchangezero
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100035


5:00pm

Network Effect: Building a Business Around Sharing
 
 

11:00am

The Future of The New York Times

12:30pm

Create More Value Than You Capture
    One of the great failures of any company - for that matter of a capitalist economy - is ecosystem failure. Great companies build great ecosystems, one in which value is created not just for a single company or group of industry players, but for partners who didn't even exist when the product or service was introduced. Many companies start out creating huge value. Consider Microsoft, whose vision of a computer on every desk and in every home changed the world of computing forever, and created a rich ecosystem for developers. But as Microsoft's growth stalled, they gradually consumed more and more of the opportunity for themselves, and innovators moved elsewhere, to the Internet. Internet innovators like Google, Amazon, Facebook, and Twitter have also created a rich ecosystem of opportunity, but like Microsoft before them, they are leaving less and less on the table for others. This is a bad trend. Wall Street firms, which got their start trading on behalf of clients, then began trading against them, then created vast Ponzi economies to drain the value from entire segments of the economy are even more dire examples of this trend. But this crisis of capitalism goes beyond individual industry segments. For example, the race by companies to eliminate labor costs has been a short term profit win but a long term loss. Since the cycle of capitalism depends on consumers as well as producers, and consumers are less and less able to find employment, at some point, we're going to have to start thinking about how to put people to work, rather than how to put them out of work. At O'Reilly, we've always tried to live by the slogan "Create more value than you capture." It's a great way to build a sustainable business and a sustainable economy.
    Andrew McAfee, author of "Race Against the Machine," will engage with Tim about these ideas, and about how rethinking the economy becomes even more urgent in the face of the trend he explores in his book, in which jobs are being outsourced not just to low-wage countries, but increasingly to machines.

    Speakers
    Principal Research Scientist | MIT | Andrew McAfee, a princi…

    Founder, CEO | O'Reilly Media


    Type Interactive, Dual
    Hashtag #sxsw #values
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100142


3:30pm

The End of Business As Usual

5:00pm

Don't Shoot the Player While They're Learning
 
 

11:00am

Pinterest Explained: Q&A with Co-Founder Ben Silbermann

12:30pm

Surviving Technology

2:00pm

Coding the Next Chapter of American History

3:30pm

Digital Debauchery with Anthony Bourdain

5:00pm

The Ultimate Bruce Sterling Talk
 
 

11:00am

Prelude Music: Woody Guthrie Tribute

12:00pm

SXSW Keynote: Bruce Springsteen
 

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