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Filter: Austin Convention Center (Room 10AB)
 

2:00pm

Perfect Timing: Evolving GLBT Suicide Prevention
    Luck favors the prepared. Build it and they will come. Pithy statements like these are recited on the belief that it takes movement to start action. Shortly before the “It Gets Better” campaign took off on Facebook and YouTube in response to the increase in teen suicide and bullying of GLBT youth, The Trevor Project – one of the main beneficiaries of “It Gets Better” – worked with Sensis on a complete redesign of their Website. Sensis approached Trevor as a pro-bono client and worked with them on increasing their focus from one of traditional development to digital outreach. Sensis and Trevor engaged hundreds of GLBT youth in an online research panel which helped the organization recognize the increasing popularity of digital and social media. The new look and feel of the Website and increased focus on social media in turn created a push for an institutional rebranding that breathed new life into this critical organization. With almost miraculous timing, the site launch and new digital focus coincided with the launch of the “It Gets Better” campaign. Hundreds of individual testimonials have been seen and shared by hundreds of thousands online. Google, NBC Universal and President Obama have all contributed videos with messages of hope and encouragement. In turn, this movement has helped galvanize the Trevor Project’s suicide prevention efforts and transform them as an organization. This panel will discuss how timing, perseverance and forward thinking with digital media helped give prominence to a pervasive problem in the gay, lesbian and transgender community.

    Speakers
    Dir Strategic Planning | Sensis Agency

    Digital Mktg Mgr | The Trevor Project


    Type Interactive, Solo
    Hashtag #sxsw #Timing
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100434


3:30pm

Queer Viral Practices in New Media Art and Theory
    In this panel, we will focus on queer new media art and philosophy that uses and intervenes into the viral to form a radical politics of revolt and utopia. Viral will be engaged with technically, philosophically, artistically, biologically, and effectively. Our aim is to show that while viral rhetoric and discourses have marginalized and controlled queer populations, the viral remains an allusive, volatile potential that can be experimented with toward creating new queer politics and worlds. Cárdenas and Mehrmand will discuss their current collaboration virus.cirus, an episodic series of performances using wearable electronics and live audio to bridge virtual and physical spaces that explores queer futures of latex sexuality amidst a speculative world of virus hysteria and DIY medicine. Blas will speak on new works from his ongoing Queer Technologies project that attempt to formulate a viral aesthetics based on a replicating difference of never-being-the-sameness against capital’s own modulating structure.

    Speakers
    MFA Candidate | UCSD AS Concerts & Events

    PhD Student, Media Arts & Practice | USC | Micha Cárdenas is...

    Artist/PhD Student | Duke University | Pinar Yoldas is a cross-disciplinary...

    PhD Student | Duke University | Zach Blas is an artist and theorist...


    Type Interactive, Panel
    Hashtag #sxsw #queerviral
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100223


5:00pm

What’s ‘The Next Big Thing’ in Social Networking?
    Location-based technology has played a significant role in the recent expansion and growth of social media. That role is set to further explode in the coming years. As the leading all-male mobile location-based social network in the world, Grindr has created a global brand that in the past two years has amassed a user base of over 3 million users in 192 countries. The Grindr team hopes to evolve this mobile GPS experience with Blendr – a new location-based mobile app for everyone in the world that lets you discover, meet, and interact with the people around you. This presentation will focus on the future of location-based social networking and how we can make it easier to meet new people around us. Discussion will include issues ranging from the idea behind a start-up to the implementation and development of that idea into a product, to growing a user base and using social media options to create brand awareness and loyalty.

    Speakers
    Founder & CEO | Grindr LLC | Joel Simkhai is the Founder and...


    Type Interactive, Solo
    Hashtag #sxsw #blendr
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9528


 
 

9:30am

Social Media in Colombia: An Agent for Change

    The role of social media has been instrumental in the more recent political and economic development of Colombia, especially overcoming a devastating period of civil strife and violence. What inspired people to protest against violence? Colombia’s former Minister of Telecommunications will discuss how social media empowered people to join the war against drug trafficking and defeat the FARC, the guerillas of the revolutionary armed forces of Colombia. We discuss their own experience growing up in a drug-funded violent country known as “narcoterrorism”, which affected every level of society and became the greatest threat to social stability starting in the late 1980s. This caused them and many others to leave the country in search of freedom. The speakers will share their insight about how social media will continue to help decrease poverty levels and increase literacy in marginalized areas in Colombia, thus improving the well-being of people and promoting socio-economic equity.

    Speakers
    Sr Business Consultant/Dir LaTam | Talent Plus Inc | Andrés...

    CEO Ozmidia.com, Former Minister of Telecomunications Colombia...


    Type Interactive, Dual
    Hashtag #sxsw #Col
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10293


11:00am

The State of PR 2.0 Industry in Mexico
    The Association of PR Professionals in Mexico (ProPR) groups all PR professionals, consultants and agencies. Every year, ProPR conducts and publishes a research on the local industry. This is the first year that a PR2.0, social media or digital communications research will be included, along with the collaboration of the Social Media Club Mexico. Our intention is to present the digital addendum in SXSW to provide a big picture of how digital communication and social media industry is developing in our country, as well as analyze main challenges and opportunities for the immediate future. This is an excellent opportunity for all PR and digital communications professionals and companies who have presence in Mexico to take a general overview of Mexican industry.

    Speakers
    Pres & GM | Quality Control Marketing

    Sr Business Leader | Ogilvy PR Mexico | Oscar is Senior Business...


    Type Interactive, Dual
    Hashtag #sxsw #Mex
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11704


12:30pm

Brazilian Youth: Dreams, Activism, Hyperconnection

    The Brazilian Dream project is a qualitative and quantitative research - the first to promote a view that explores what the 18-24 year-old youth thinks about Brazil, and what they think they can do to impact the country development.
    This session will present an overview of the main findings of the research.
    It will cover how world and local drivers are affecting the way youngsters think, live and act for their country.
    It will provide an understanding of how the perspective they have of the main social institutions is changing and why.
    The study reveals who are the young innovators, changemakers, social activists that are already doing something that is meant to change Brazil - how they act, which projects they are involved with.
    The output of this 18-month project is rich with insights, quantitative data and inspiration for anyone who wants to go beyond the economic-based visions that have been surrounding the idea of an "emerging country". It helps understand the behaviors that are behind the take-off Brazil's being going through.

    Speakers
    Box1824 | Carla Mayumi is a Director of Innovation at Box 1824...


    Type Interactive, Solo
    Hashtag #sxsw #br_dream
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13264


3:30pm

Entrepreneurs: International Teaming Opportunities

5:00pm

The White House on the Road
 
 

9:30am

The Hispanic Persona Project
    The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.

    Speakers
    Pres | Sensis | Jose Villa is the founder and President of Sensis...


    Type Interactive, Solo
    Hashtag #sxsw #hispersona
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10544


11:00am

Mother Goose Got Punked: Next Gen Visual Stories
    Visual storytelling has the power to move public policy, influence the direction of war, and alter the course of civil society. During this panel, you’ll learn ways to turn video and photography into great visual storytelling so that it can work for your nonprofit to raise funds, build community, recruit volunteers, and incite action. We’ll give you plenty of compelling examples, but we’ll also take you behind the scenes to show you some of the most important elements of great visual communications. This panel of filmmakers and photographers who have dedicated their careers to nonprofit storytelling will lead you through both the big strategic decisions and the real-world how-to’s of compelling visual communications. If you want to be a part of the next generation of nonprofit visual storytellers, join us for this session.

    Speakers
    Exec Dir | Lights Camera Help | I am a communicator and a collaborator...

    Founder & Creative Dir | Microdocumentaries | Ben Henretig started...

    Founder | STORYTELLERS FOR GOOD | Cara Jones is a multiple Emmy...

    Pres | Nonprofit Marketing Guide.com | Kivi Leroux Miller is...

    Founder, Exec Director | PhotoPhilanthropy | Nancy Richards Farese...


    Type Interactive, Panel
    Hashtag #sxsw #mggp
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9677


12:30pm

No Brochures: Digital Storytelling for Nonprofits

    Storytelling is an inherently key aspect of non-profit business. Donors deserve to know how their gifts are having an impact; potential donors need to know how they can make a difference. But are non-profits truly "thinking digital" when it comes to getting their stories noticed? Are we stuck in brochure mode? The next generation of philanthropists—and beyond—is comprised of digital natives, far more accustomed to non-linear interactive storytelling and far more comfortable with a touchscreen than a staple-bound booklet. Donors are expecting to see complex, layered data presented in the form of colorful, entertaining, easily digestible media. This panel will discuss and explore alternate approaches to get your story noticed across a range of digital platforms.

    Speakers
    Exec Dir | Center for Digital Storytelling | Joe founded the...

    Web Manager | Oxfam America | I'm a digital communications manager...

    Principal | Treesaver Company Inc | Roger Black


    Type Interactive, Panel
    Hashtag #sxsw #NoBrochure
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9691


3:30pm

The Smart Grid Is Inseparable from the Internet
    America's electric power grid hasn't changed much since the days of Thomas Edison and George Westinghouse. Everything else has. Imminent local and global challenges from climate change to global competition make today’s approaches to planning, operating and managing the electric grid obsolete. Only the best combination of electronics, telecommunications and information technologies will ensure that consumers receive acceptable reliability, economy, sustainability, safety and customer service. The public Internet is the obvious only foundation for the new Smart Grid, but most electric utilities have yet to understand or embrace this. For this reason it’s likely that non-utility entities will have a central role in advancing the Smart Grid. Learn why a Smart Grid is essential for our future, what it’s key components are, and why electric utilities have such a hard time moving it forward. See how the Smart Grid will have to be an “e-grid” . . . or maybe the iGrid? . . . and maybe largely independent of today's incumbent electric utilities.

    Speakers
    VP Mktg & Business Dev | Milsoft Utility Solutions Inc | Steve...


    Type Interactive, Solo
    Hashtag #sxsw #smartgrid
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9159


5:00pm

The Infinite Resource: Growth on a Finite Planet
 
 

9:30am

Structural Defects in the Software Ecosystem
    There are deep-running problems in the way current software systems are structured. Perhaps the most visible symptom is an unacceptably high barrier to creativity (programming). To produce anything significant, redundant structures must be rebuilt from absurdly low levels of abstraction. Thus what may seem conceptually trivial often requires a tedious exercise in implementation, prone to human error. This is because our abstractions don't faithfully reflect the concepts they are meant to represent, which in turn is due to an unfortunate shortsightedness in seeing computers ultimately as machines for mutating state in a desirable way, instead of as a medium for expressing mathematical ideas. This talk will attempt to illuminate some of these largely unaddressed fundamental issues in computer science, and introduce some of the theoretical and design work being done that may point the way to solving them.

    Speakers

    Type Interactive, Future15
    Hashtag #sxsw #SDSE
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100325


9:45am

Light and the Unexplored Communications Frontier
    Free-space optical communications stand to fundamentally change how humans use wireless networks. Whereas fiber-optic communications enabled the formation of the global network, free-space optical communication will facilitate the explosive growth of local, infrastructure-free networks. Leveraging LED bulbs, displays, phone screens, and other ubiquitous light sources, we can create scalable, local networks. These networks will not be used simply to gain Internet access, but rather, will be used to facilitate communication between humans and devices in an interactive way that cannot be achieved with RF. Light (and thus data) can easily be covered, focused, diffused, and directed - allowing the user a unique level of control regarding where and how data is sent. The shift from RF to optics is not an evolution, but rather a revolution in the way we think about wireless networking and device interaction.

    Speakers
    Researcher | MIT Media Lab | Travis is currently a student at...


    Type Interactive, Future15
    Hashtag #sxsw #light
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100335


10:00am

Do Gamers Dream of HTML5 Sheep?
    The recent wave of social and mobile games has been a boon for the game industry by making games more accessible to new players. However, this has only intensified fragmentation, making it difficult for developers to deploy on many platforms. This then prevents players from enjoying their favorite games on any device, whether at home or on the road. Emerging technologies like HTML5 and WebGL provide the ideal solution to solve these problems with true cloud gaming in the browser. This talk will discuss the present and future advantages of HTML5 game development, why HTML5 is on course to become the prevalent medium for cross-platform game development, and the roadblocks that still remain before we reach this ultimate future over the next few years. The talk will also look at the emerging tools and engines that will put HTML5 games on par with other platforms. I will conclude by talking about the kinds of games to expect as well as multiplayer’s role in all of this.

    Speakers
    CEO & Founder | GoldFire Studios Inc | James Simpson is 23 years...


    Type Interactive, Future15
    Hashtag #sxsw #html5games
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100337


11:00am

Disrupting the Entrepreneurial Process
    Since when did university become places to churn out mindless working drones for BFC’s (Big F**kin’ companies)? The verticals that have been built in universities that are based on profession have completely deviated from the humanities, which teach skills transferable to any job. Unfortunately, students, like me, have been put through a system that encourages herd behavior instead of a culture of innovation and leadership. We have been so closed from each other that we rarely get to work with people of different skillsets until we hit the “real” world. I believe projects should be cross-disciplinary. Perhaps, a business major teams up with a computer science major and an advertising major to create the next best IPhone app that you’ll be Tweeting about tomorrow. Maybe a fashion designer joins an architect to build an art museum with inspiration from the history of fashion. There’s no end to the combination of creativity that can occur when diverse minds come to bear. It’s the system itself that has given students a hard time finding the expertise they need for competent cofounders. Schools like Babson have turned initiatives into full blown colleges where every student has their own venture; a trial by fire. Now finding mentors is even harder. The city is the “real” world and has an ecosystem of its own, but it doesn’t have to be that way. There are millions of interactions made possible by an open accessible campus and city that allows students to get out of its “bubble”. Imagine a platform that could bridge the gap from capitalism 1.0 into capitalism 2.0, where resources are distributed and democratic. I dream of a world that doesn’t stand for stop-gap solutions, but gets to the heart of the problem and proposes many solutions, and allowing anyone to learn how to create wealth. No longer a world where you are born at the top, but where anyone can share their idea, find a team, execute, and prosper. There will be less for-profit focus and more for-benefit focus. So far there are many scattered solutions springing up: Startup America Partnership, Angel List, Y Combinator, but what will horizontally integrate them all to make one hub for easy collaboration and action?

    Speakers
    CEO | uThinkTank | Future15 Speaker: Disrupting the Entrepreneurial...


    Type Interactive, Future15
    Hashtag #sxsw #Disrupt
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100330


11:15am

The Future of Innovation and Young Entrepreneurs

11:30am

Startup Balance: Being Awesome Outside the Office

11:45am

Startup Finances For Dummies

12:30pm

From Collegiate Soccer to Professional Business

12:45pm

An Emerging Solution to How We Teach Our Students
    Besides the Great Depression, we are living in what I believe is the hardest time to be a student. The reason for this is that we are going through a revolution. For the last 150 years we have lived in an industrial economy, which was sparked by the Industrial Revolution. But now we are coming into the information stage and what some people call the Social Revolution. In this revolutionary change, the people who succeed are those who live their passion, invest in relationships, and start movements that matter. The “one-size fits all” track to educating our kids is no longer relevant in the new economy. Public schools were created in the industrial age to train people to work for the companies. The more education you got, the better corporate job you received. But now, jobs are declining so there are a lot of qualified candidates who remain unemployed. In fact, college was never created for the majority. Over 62 percent of America high school graduates went to college this year. This number sounds great but a scarier number is that nearly 81 percent of college graduates this year are moving back home with their parents. I went to public school and I remember how my school functioned: assembly lines, long hallways with rows of lockers, and loud bells to tell us to change shifts. This system had many benefits for students whose strengths were conventional academics but even now those students are falling face first in the new economy. I look back at my high school days and say, “If only there was a class in school called Success—who knows where I would be today.” I believe that there is a difference between being educated and being successful. I think school gives us the subjects and basic skills to think for ourselves. But we are not taught how to succeed with the skills given to us. In this session, I will explain the importance of teaching our students the subject of success. I will also talk about how online learning can allow all students to have their own personal life consultant that allows them to personalize their curriculum. As adults, we can teach students to be indispensible no matter the state of the economy.

    Speakers
    Co-Founder and Director of Expansion | Student Success Academy...


    Type Interactive, Future15
    Hashtag #sxsw #Learn2Grow
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100340


1:00pm

Thiel Fellowship: Challenging Current Paradigms

3:30pm

How One Will Change the World
    How many times have you seen someone you wanted to talk to, but did not quite know how? This is the question that led to the creation of One, a mobile application that notifies you when there is someone right next to you with similar interests. People meet their best friends and their spouses by coincidence. Why is that? I found that people are aware of very little around them. At the University of Illinois, I used to walk down the Engineering Quad every single day. Hundreds of people pass me, and I do not know any of them. This is so silly. Technology is replacing face-to-face interaction. Technology is making people unsocial. One is the opposite. I am trying to turn coincidence into a science. One helps you create face-to-face interactions. One connects you to the 99% of the world you haven’t met yet. The implications of the product are boundless, being utilized by students wanting to connect with classmates, people seeking new friends, businesses seeking customers (or vice-versa), or helping potential lovebirds meet. One helps remove the barrier that often exists between people and reveals meaningful opportunities you would have otherwise been unaware of. For example, if you list a major interest as smoothies, you may be alerted that another smoothie-lover is in the room. Or, that a local Smoothie King is giving away discounted smoothies. If you receive no notifications, you can simply click on “smoothies” and learn about a new blend receiving awards, or read recent reviews on popular mixes. Right now, people around you are strangers. This is not by choice, but by technical limitations. We think one day very soon, our kids will say "there was a time when we you didn't know everything about the people right next to you?" One allows you to fill in the blanks. One helps you form meaningful connections with people who would otherwise be strangers.

    Speakers
    Co-Founder & COO | ONE | Cory is the Co-Founder and COO of One...


    Type Interactive, Future15
    Hashtag #sxsw #ONE
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100341


3:45pm

How to Live Forever

4:00pm

A Bigger World: The Dreams of Youth Realized
    There is more opportunity today than at every point in the past combined. As technology and innovation drive us forward, the scope of human potential increases exponentially. But the amount of time we have to experience such opportunities stays constant. And that's the heart of the dilemma - as the world becomes more expansive, we're forced to keyhole ourselves ever more into narrower and narrower domains. I don't think that's right. My dream is for everyone in the world to be able to experience as much or as little of it as they desire. There are two ways to do this: increase the amount of time we have, and increase the amount we can do in the time we have. And so those are the two first life goals I'd like to present to everyone here: longevity and cognitive augmentation. Solving these two problems opens the gate to everything else. This is the leap humanity has been waiting for to take us to the next stage in our evolution. So how do we do it? We don't have all the answers, but we know the problems, and we know that they're solvable. Physical aging is 100% biological just like any other disease (and really - it is a disease. "Age-related" diseases such as Alzheimer's, Parkinson's, cancer, heart-disease, and more are all better seen as "symptoms" of the over-arching disease of aging which is the true cause of our ailments). And as such, we can cure it just like any other disease. There are numerous promising leads as expounded on in the stellar exposition "Ending Aging" by leading biogerontologist Aubrey de Grey. The problem is - we're not going to be able to tackle any of them at the level of intensity we should without mainstream support. Not only is funding critical, but so is widespread acceptance. Drugs that treat aging won't even be approved by the FDA as aging isn't recognized as a disease. The same is true for cognitive augmentation. Until we come to terms with the possibility of a technological singularity, we won’t be able to prepare for it to the extent that we need to. And so now is the time to begin our movement. If we truly want to live in a world where freedom of all opportunity is extended to everyone, this is where we start. Come hear the talk and connect with likeminded dreamers!

    Speakers
    Founder | Pricemash | Thiel Fellow bent on making this world...


    Type Interactive, Future15
    Hashtag #sxsw #moretime
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100338


4:15pm

Connecting with Your Future Customers, the Net Gen
    Calling all marketers: we know it’s key to know how to reach the brains of the future, the social savvy net generation (the millennials). Millennials influence their friends or “followers” into buying decisions, or “what’s cool”. Actually you may not think so, but teens know marketing very well, and if they like an advertisement or funny commercial – they instantly love the brand and become ambassadors or advocates by promoting it to their friends, and so on. 93% of teens and young adults go online. They consume so much media, almost 11 hours of it a day! Social media plays a big role in where kids spend their time online, so we will use other brands as examples proving how they connect and engage their fans over such networks. We’ll also take a look at current trends and analyze many successful branding and marketing campaigns that are well liked by myself and other kids. Learn the demographics of the future customers, their consumer behaviors, tips to implement for any business along with best practices, what millennials expect from businesses like authenticity, how they interact with brands, & why they like marketing campaigns. Learn all of this from a 14-year-old with an innate sense of social media and technology offering an unusual, unique perspective.

    Speakers
    Social Media Coach | Lane Sutton Social Media Coaching | 15-year-old...


    Type Interactive, Future15
    Hashtag #sxsw #futuremktg
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8590


5:00pm

Raise the (Sweep)stakes: Story of Social Actions

5:15pm

Bringing Back the Scientific Method
    If you look back at the history of human civilization, and the last 100 years in particular, you will see a history that is, for the most part, dominated and driven by science. The scientific method and its results have transformed humanity from superstitious tribesmen to gods that can control almost every aspect of themselves and the environment. Yet, beneath the glamorous technology that science has enabled lays a system that is outdated, inefficient, and broken. From the education of future scientists to the equipment needed to carry out basic research, the process of discovery and innovation is hampered by commercialization and inefficiency. The university, once a bastion of knowledge and exploration, is now nothing more than a toll booth. First, students must spend up to $200,000 (much of it with debt that follows them through bankruptcy) for the privilege of teaching themselves from outdated textbooks that cost thousands more. They then enter the modern laboratory, funded by organizations that value the quantity of research over quality and stocked by research equipment manufacturers that gouge their clients by pricing equipment five or ten times what they are worth. Here they start their journey of pumping out research articles, for which they don’t get paid, so that companies like Wiley and Elsevier can make 40% profit margins for simple file hosting. Professorship and tenure is their only respite, the so called white light at the end of the tunnel, yet if they take that path they will be relegated to spending the rest of their lives teaching and writing grants. If instead these scientists decide to enter the corporate world, they will most likely spend their lives trying to increase the efficiency of ammonia synthesis or engine output by 3% instead of curing cancer or building the next rocket that will fly to Mars. The rapid growth of scientific research and knowledge in the last century is unsustainable under the weight of all of these problems. In order to maintain humanity’s momentum and tackle the global problems that we face now and in the next 50 years, in order to save future generations from the problems we’ve created, we need to open science up to the masses, making it more democratic and efficient. This talk is about how citizens, without involvement from the government or private industries, can help solve science’s problems.
    Type Interactive, Future15
    Hashtag #sxsw #SciMethod
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100332


5:30pm

PurpleSight: A New Way to Look at Politics
 
 

9:30am

How the iPad Can Save Accessibility

11:00am

Beyond a Thousand Words: Accessible Complex Data
    Our world is becoming increasingly intelligent, interconnected, and instrumented, resulting in massive amounts of data being collected. This data is a treasure trove of information that can be mined to improve service, increase sales, or make operations more efficient. Analysis of such large amounts of data, often called analytics, is increasingly desired by governments and businesses alike. Yet getting useful information from such large amounts of data is a daunting task. Analytics often relies on real-time visual renderings that allow users to quickly spot trends and gain insights. These visual renderings tend to be complex charts (bar, line, scatter, or bubble charts, timelines, node diagrams, etc.) or editable node diagrams. Visual charts can be challenging to understand, especially for persons with disabilities. This presentation describes some of the accessibility challenges of charts, large datasets, and node diagrams and some techniques to make them more accessible and usable by people with disabilities.

    Speakers
    IBM Research Human Ability & Accessibility Center Consultant...

    Accessibility Consultant | IBM | Susann Keohane is an accessibility...


    Type Interactive, Dual
    Hashtag #sxsw #accessdata
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11877


12:30pm

Flash: F Bomb or Da Bomb?
    Flash. For some, it’s Da Bomb—the Holy Grail of interactive web design. For others, it’s the F Bomb—the virtual thorn in their web experience. Flash has been, for years, a tool programmers have gone to in order to create a more interactive online experience. However, those who are blind/visually impaired and SEO experts have long railed against Flash’s usability issues. Screen readers can’t read it, and neither can Google when Flash is improperly programmed. Join our panelists for a lively discussion on Flash—from the frustrations encountered by the blind to the developer’s belief that it’s THE tool to have in their arsenal. Phillip Gross, a blind, life-long technology geek; Kristine Schachinger, SEO and accessibility expert and owner of SitesWithoutWalls.com; and David Greene, owner of Creative Spark and long-time programmer, will discuss the benefits and disadvantages of using Flash. Anyone who interacts with Flash should attend this debate on how to use and how not to use Flash.

    Speakers
    Mktg Mgr | Apogee Results | Lover of all things marketing and...

    Owner | Creative Spark | David is the rare interactive professional...

    Owner | SitesWithoutWalls.com

    Owner | Blind Eye Design | Technology lover, avid reader and...


    Type Interactive, Panel
    Hashtag #sxsw #flashbomb
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12657


3:30pm

Radically Open Cultural Heritage Data on the Web
    What happens when tens of thousands of archival photos are shared with open licenses, then mashed up with geolocation data and current photos? Or when app developers can freely utilize information and images from millions of books? On this panel, we'll explore the fundamental elements of Linked Open Data and discover how rapidly growing access to metadata within the world's libraries, archives and museums is opening exciting new possibilities for understanding our past, and may help in predicting our future. Our panelists will look into the technological underpinnings of Linked Open Data, demonstrate use cases and applications, and consider the possibilities of such data for scholarly research, preservation, commercial interests, and the future of cultural heritage data.

    Speakers
    Senior Technical Innovations Coordinator at Mimas, Director at...

    Strategic Partnership Dir | Historypin | Jon is the Historypin...

    Digital Library Mgr | University of York | I'm currently Digital...

    Dir, Digital Library Federation | CLIR/DLF | Director of the...


    Type Interactive, Panel
    Hashtag #sxsw #LODLAM
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12278


5:00pm

The Battlefield Art of Design Triage

    Many of us are racing to be first to market, or release something in time for a specific event. Running and gunning on the product design battlefield is a tremendous challenge because it takes time to design things that provide ~real value for people and fit into a brand’s ecosystem in a meaningful way. How can you create things that provide utility, joy, and value while you’re chasing a moving target on the battlefield of design? This talk will show you. Discover the essential art of design triage and explore techniques to provide solid user experience design (even when there’s no time), put mortally flawed projects out of their misery, and help deserving projects thrive. Design triage will help you shape things that serve people’s real needs and goals and give you tools to parachute into a fast moving situations so you can provide “nick of time” design that makes what your building truly helpful and delightful.

    Speakers
    Experience Dir | Crispin Porter+Bogusky | This is my first time...


    Type Interactive, Solo
    Hashtag #sxsw #UXtriage
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13468


 
 

12:30pm

SXSW Music Accelerator: Round One A Pitches

2:00pm

SXSW Music Accelerator: Round One B Pitches

5:00pm

SXSW Music Accelerator: Final Round

6:00pm

 

  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level



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