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Filter: Austin Convention Center (Room 17A)
11:00am
Indies Going Mobile
With the explosion of smartphones and tablets, the undeniable next big wave is mobile. What is surprising (or not so surprising to veteran industry watchers) is that the music business is lagging behind retail, hospitality, media, sports and even film and TV entertainment in the mobile arena. There’s Pandora, Spotify, Rhapsody... but what about direct artist presence? Ringtones are fading, apps have proven to be too expensive and cumbersome to update, and mobile-optimized websites have barely been touched. Most artists simply rely on Twitter, but basing your marketing strategy on any one channel may not be the smartest idea. The majors are lagging, but the Indies and DIYs better start catching up.
Speakers
Dir Digital Mktg & Sales | Wind-Up Records | Chris is the Sr...
Advisor & Consultant | Quarter Cosultancy | Gray Gannaway helps...
Dir, Strategic Partnerships | The Echo Nest | Shane is Director...
SVP of Sales & Marketing | Trilibis Mobile | Ted Verani is a...
Dir Digital Media | Vanguard Records/Sugar Hill Records | Tricia...
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Panel
Hashtag #sxsw #goingmob
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_MP12712
12:30pm
Opportunities That Others Miss on the Web
When you're running your own show, you don't want to miss a thing. Being your own online manager comes with its own set of freedoms and challenges. If you're an artist, you want to make sure everyone knows about the music you're creating. Learn the most common missed opportunities artists can run into so you can avoid the pitfalls of falling behind the pack.
Speakers
CEO | Section 101 | Elizabeth Leahy is the President and CEO...
Pres | Sneak Attack Media | Marni Wandner is the founder and...
Magus Entertainment | Melissa Aubert is a New York City-based...
Pres | Hits Magazine | HITS President/Digital Ventures Todd Hensley...
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Panel
Hashtag #sxsw #webops
Level Beginner
Tags Reggae
Website http://schedule.sxsw.com/2012/events/event_MP11410
5:00pm
Hometown to National: How to Grow Your Band
Developing your band from dive bars to a national act seems overwhelming — but building up your hometown base is the foundation of your entire career. Until you are generating a big buzz in your hometown, you aren't yet ready to hit the road. How do you grow your audience and get noticed by venues? How do you manage your tours so that you make a profit? Explore the many avenues a musician/band should consider on their route to turning their hobby into a career.
Speakers
Venue Mgr/Booking Agent | Berklee College of Music | THE RED...
Talent Buyer | Live Nation Philadelphia | Michael began working...
Artist Manager/Talent Buyer | Creamer Management | Michael Creamer/Creamer...
Publicist/Mgr | Last Call Agency | Last Call Agency, Publicity...
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Panel
Hashtag #sxsw #homegrown
Level Intermediate
Tags DJ
Website http://schedule.sxsw.com/2012/events/event_MP10472
1:30pm
Brass in Pocket: Accessing More Musician Income
At SXSW 2011, the Future of Music Coalition presented its multi-method research project, Artist Revenue Streams. For the past year, the project has collected data from thousands of US-based musicians and composers to better understand what percentage of musicians' income comes from each revenue source (royalties, gigs, merchandise, or about 40 other possible sources). Learn about the research findings to date, and how working musicians can better access the income streams available to them.
Speakers
Vice President | Berklee College of Music | Dave Kusek is Vice...
CEO | Beats Music
Dir of Programs | Future of Music Coalition | Jean Cook is a...
Consultant | Future of Music Coalition | Kristin Thomson is a...
Mgr Artist Rels | SoundExchange | Sean Glover likes to say he...
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Panel
Hashtag #sxsw #momoney
Level Intermediate
Tags Hip-Hop-Rap
Website http://schedule.sxsw.com/2012/events/event_MP11000
2:45pm
Doing Good, Only Better
When done right, artist-cause collaborations can raise vital funds, energy and awareness for an issue or non-profit organization, and can help to bring new audiences to musicians, while deepening the relationships artists have with existing fans. Explore effective strategies for musicians (and their managers) looking to raise money, awareness or engagement for a meaningful cause.
Speakers
Exec Director | HeadCount Inc | Andy Bernstein helped found HeadCount...
Exec Dir | Air Traffic Control | Erin’s work in her early twenties...
Arcade Fire
Mgr | Flatiron Borman Management
REM | Mike Mills is a member of R.E.M., a rock band based in...
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Panel
Hashtag #sxsw #doinggood
Level Beginner
Tags World
Website http://schedule.sxsw.com/2012/events/event_MP10928
4:00pm
Another Look at Recovery: Music & Community
Practically every region of the country has been affected by the prolonged economic downturn, and musicians are feeling the pinch. Arts budgets are being slashed. Yet there is also an increased awareness in policy making circles that creative culture can create new opportunities for growth. Some towns and cities have already had some success in allowing music to help energize local economies. What can we learn from those experiments? What can government — federal and otherwise — do to encourage this trend? Government officials, musicians and music entrepreneurs talk about how to make music a force in American recovery.
Speakers
Mgr | Cookman | Amy B was born and raised in Brooklyn, NY. After...
Arts & Culture Policy Director | City Of Portland OR | Cary Clarke...
Sr Advisor to the Chairman and Director of Strategic Partnerships...
Legislative Dir | Office Of US Senator Dick Durbin | Dena Morris...
Policy Dir | Future of Music Coalition | Michael Bracy Michael...
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Panel
Hashtag #sxsw #musrecov
Level Intermediate
Tags Singer-Songwriter
Website http://schedule.sxsw.com/2012/events/event_MP10765
5:15pm
11:00am
Bringing the Arena to Your Phone
With the explosion of smartphone and tablet ownership, the addressable market for connecting with fans is projected to exceed computers by the end of 2013. Given the richness of the smartphone ecosystem, this presents the music industry with new ways to engage with audiences and monetize. Learn how new smartphone features and innovations are creating value for musicians and the music industry.
Speakers
SVP, Business Development & Business Affairs | VEVO | As SVP...
CEO/Founder | Hype Machine | Anthony Volodkin created The Hype...
Founder | BigChampagne | Eric is the founder of Big Data startup...
CEO | Beatport | As CEO of Beatport, Matthew Adell is responsible...
Dir Music | Shazam Entertainment | WILL MILLS was appointed Head...
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Panel
Hashtag #sxsw #arenaphone
Level Intermediate
Tags Hip-Hop-Rap
Website http://schedule.sxsw.com/2012/events/event_MP11753
12:30pm
DIY Merch Solutions / Crowdsourcing & Contesting
Alternatives to traditional merchandising solutions can be more affordable and effective, and advances in digital printing and on-demand manufacturing allow brands to create merch without capital outlay or inventory risk. Fans have long expressed adoration for artists through personal expression in art and graphic design. Fan engagement through crowd sourcing and contesting platforms allows bands to extend brand recognition and distribution channels, while reaching social media outlets to increase visibility and impressions through the fans themselves. Engaging creative fans in the design and promotion of merch for their favorite bands is a synergistic branding experience.
Speakers
SVP Artist Relations | Cinder Block | Brian Furano has a long...
Big Boss | Guerilla Management | Founder ,Guerrilla Management...
Business Dev | Zazzle | Joyce is Director of Business Development...
Private Shares Group | Liquidnet | Connect late stage private...
CEO | Creative Allies/Music Allies | Sean O'Connell is the CEO...
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Panel
Hashtag #sxsw #diymerch
Level Intermediate
Tags Hip-Hop-Rap
Website http://schedule.sxsw.com/2012/events/event_MP13273
2:00pm
Create Success: Breaking Top 40 On Your Own
Before social networks were invented, the traditional route to the Top 40 was built upon the decisions made by ‘gatekeepers’ in the industry. Now, because social media elevates the sharing of entertainment, the opportunity exists for artists to create their own success. It’s the advent of the democratization of entertainment.
Speakers
CEO | Next Big Sound | Alex White has been around music his whole...
VP Mktg | RCA Records | At RCA, responsible for marketing and...
Director, Music Industry Relations | FanBridge | Gray Blue drives...
Strategic Partnerships | FanBridge | Jason Small has been in...
Day to Day Mgr | Mick Management | Lindsay Brandt is a music...
Dir of Online Mktg | Mutewatch AB
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Panel
Hashtag #sxsw #top40
Level Intermediate
Tags Hip-Hop-Rap
Website http://schedule.sxsw.com/2012/events/event_MP11097
3:30pm
Promoting Music with Social Media
Artists, venues, managers and labels all have the same question: How do I reach NEW fans and how can I get heard on Facebook, Twitter, YouTube, or Google? Hear how to do it, what it costs, and how to get the most out of social media promotion. Find out what has worked, what has failed and what might be next.
Speakers
Music Producer/DJ | KASTLE
VP, Marketing - Nimbit, Inc.
Carl Jacobson is the VP of Marketing at Nimbit, Inc., provider...
Owner | Electrofone Music | Carmen Rizzo, Los Angeles based Producer...
CEO | Beatport | As CEO of Beatport, Matthew Adell is responsible...
VP of Music | ReverbNation.com | Nathan Hoy currently serves...
Artist Mgr | Red Light Management | Steve Satterthwaite has been...
Head of Music & Live Events | Adler Integrated | Tonya Cooke...
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Panel
Hashtag #sxsw #prommusic
Level Intermediate
Tags Hip-Hop-Rap
Website http://schedule.sxsw.com/2012/events/event_MP10187
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