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Filter: Hilton Austin Downtown (Salon A)
2:00pm
3:30pm
5:00pm
9:30am
Freefalling: Taking Your Startup to 100% Cloud
Startups love the cloud. It's lean, it's agile, it's cost-effective for startups. As cloud services proliferate, it has become possible to run your web and mobile applications using 100% cloud services. This has an added benefit over using the cloud for part of your infrastructure. There are no servers to configure and no operations team to maintain the servers. There are only the code and the customers. This is the art of freefalling, where all you need to grow your application from an idea to a successful business is a laptop. This session will cover the process of moving to a pure cloud infrastructure, the advantages, and the pitfalls as well as how to avoid them.
Speakers
Consultant | Step Three: Profit!
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Solo
Hashtag #sxsw #Freefall
Theme Startup Village
Level Advanced
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP13647
11:00am
Startup Passion Smack-Down
A surprisingly high percentage of entrepreneurs derail their startups because they fall in love with their idea. Emotional attachment to an idea leads to premature scaling and a number of other dangers. But, passion is a sacred topic among founders, who are often just as passionate about their passion as about their startups. Too often, we entrepreneurs equate rigorous scrutiny of our ideas with “negative thinking.” In this workshop we will transcend the false dichotomy between "positive" and "negative" thinking, and explore how entrepreneurial passion can bring danger along with its obvious benefits. Drawing on the latest psychological and business research, we will show how to scrutinize and strengthen your startup idea in a way that deepens your passion and confidence, and elevates your odds of success.
Speakers
CEO | Ready Founder Services | John is founding partner of Ready...
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Solo
Hashtag #sxsw #Passion
Theme Startup Village
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP10014
12:30pm
Keeping Kids off the Street: Wall St. vs. Startups
New York is now the #2 startup hub in the country and rapidly rising; however, single most consistent reason given for NYC’s failure to nurture a culture of innovation is Wall Street: it sucks engineers in, drains them of their creativity, and stuffs them with so much cash they can never be “lean” again. This panel includes people arguing against Wall Street as a force for good, people arguing for Wall Street as a natural career path to startups, and people working to “keep kids off the Street” (i.e., keep engineering students from joining Wall Street hedge funds and I-banks).
Speakers
Creative Dir, Digital | Google Inc
Assoc | OATV | Associate @ OATV, Maker, former trader. I think...
Managing Partner | IA Ventures | Managing Partner of IA Ventures...
CEO | Codecademy
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Panel
Hashtag #sxsw #offthest
Theme Startup Village
Level Advanced
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP14049
3:30pm
5:00pm
Social Discovery and the New Startup Scene
Social discovery is the new kid on the block in the startup scene. Glancee, Highlight, Banjo, and Sonar are this year's SXSW hottest darlings. This session will provide a detailed analysis of this space by Andrea Vaccari, cofounder and CEO of Glancee. First, we will understand what is social discovery and why it is here to stay, ready to fullfil an already existing yet underserved market at the intersection of social networking and dating services. Then we will look at today's landscape: what are the most interesting players in the space, how they differentiate from one another, how they are tackling growth and privacy concerns, and how they play along with existing social norms. Finally, we will discuss about the future of social discovery: the long-term vision of bringing together the best of our physical and digital worlds, and the opportunity to create valuable services that can be easily monetized.
Speakers
Cofounder and CEO | Glancee | Andrea Vaccari is the Cofounder...
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Solo
Theme Startup Village
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP992494
9:30am
Learn to Code and Make the Software You Want
You're a "product person," the "idea guy," the "business gal."Let's face it: You don't know how to code and it's killing your creativity and your career.Learn from two people who went from "business guys" to lead developers of venture-backed startups in less than a year.After attending this talk, you will not only be convinced it's possible for you to learn to code but have a roadmap on how to do it.Attendees who bring their (Mac) laptops will also be given an opportunity to follow along, as they write tiny bits of code and take the first steps of their new life as people who don't ask for what they want, but make what they want!Come join us! Empower yourself! Learn to code.
Speakers
Co-Founder | Picturelife Inc
CEO | Yipit | Co-Founder and CEO of Yipit, a service that aggregates...
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Dual
Hashtag #sxsw #hope
Theme Startup Village
Level Beginner
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP11935
11:00am
12:30pm
Design and the Mobile Startup
In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.
Speakers
CEO | Foodspotting | Alexa Andrzejewski is the Founder and CEO...
Head of Prod | Foursquare | Alex is Head of Product at foursquare...
Co-founder | Instagram | Mike graduated from Stanford University...
Founder, Creative Dir | AKKO | Ron Goldin is the founding principal...
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Panel
Hashtag #sxsw #MobileDsgn
Theme Startup Village
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP11295
3:30pm
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