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Filter: Hilton Austin Downtown (Salon J)
2:00pm
How 21st Century Tools Are Disrupting Global Power
It has become an article of faith that the United States and Europe are declining powers, that power is transferring from West to East, and from North to South. In truth, the far more powerful and important dynamic is the impact that technology and social media are playing devolving power from governments and large institutions to individuals and small institutions. This talk comes from the perspective of the apex of traditional power structure, as a witness to the truth of the wildly changing nature of power around the world.
Speakers
Senior Advisor for Innovation to the Secretary of State Hillary...
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Solo
Hashtag #sxsw #power
Theme Emerging
Level Beginner
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Website http://schedule.sxsw.com/2012/events/event_IAP100123
3:30pm
Juice Without Wires: The Future of Wireless Power
Wireless Power is not a new technology. Like Bluetooth and Wi-Fi, it radically changes the way people are able to live their lives, offering new levels of mobility, convenience, and safety. Just think of all the power adapters and devices that rely on power to make them run, plus the waste and inconvenience associated with them. Imagine if you could remove that last constraint – the power cord. Wireless power allows you to live a truly wireless life, while creating opportunities to improve the role of power in the global environment, and make the world a greener place.
Speakers
Director of Advanced Technologies | Fulton Innovation | David...
Chairman | Wireless Power Consortium | Menno Treffers is a specialist...
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Dual
Hashtag #sxsw #Juice
Theme Emerging
Level Advanced
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Website http://schedule.sxsw.com/2012/events/event_IAP13856
5:00pm
Where Do Science Fiction and Science Fact Meet?
What kind of future do you want to live in? What excites or concerns you about the future? Intel Futurist Brian David Johnson poses these questions as part of The Tomorrow Project, an initiative to investigate not only the future of computing but also the broader implications on our lives and the planet. Science and technology have progressed to the point where what we build is only constrained by the limits of our own imaginations. The future is not a fixed point in front of us that we are all hurtling helplessly towards. The future is built everyday by the actions of people. The Tomorrow Project engages in ongoing discussions with superstars, science fiction authors and scientists to get their visions for the world that's coming and the world they'd like to build.
Speakers
Director of Future Casting, Intel Corporation
| The future...
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Solo
Hashtag #sxsw #SciFiFact
Theme Emerging
Level Beginner
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Website http://schedule.sxsw.com/2012/events/event_IAP10471
11:00am
The Building Blocks for Indoor Navigation
The prevalence of location-based services has been rising over the past few years, but they have yet to venture into the place where people spend 80% of their lives: inside buildings. Startups and large corporations alike are racing to build the infrastructure to make indoor LBS possible. Hear from a few of the players in indoor mapping and indoor positioning technologies as they discuss the future of indoor navigation.
Speakers
CEO | Micello
Founder | Qubulus | Founded Qubulus early 2010 after more than...
Developer Programs Engineer | Google Inc | Chris is a Developer...
CEO/Co-founder | Point Inside | Mr. Marti has a proven record...
Co-founder & CEO | BuildingLayer | Nick is fascinated by systems...
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Panel
Hashtag #sxsw #indoornav
Theme Emerging
Level Intermediate
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Website http://schedule.sxsw.com/2012/events/event_IAP100110
12:30pm
Investigating Social Mechanisms with Mobile Phones
Imagine an imaging chamber placed around an entire community. What if we could, with permission, record and display nearly every facet of behavior, communication, and social interaction among its members as they live their everyday life? This potential would afford rich insights into humanity - how societies operate, how real world relationships form and change over time, and how behavior and choices spread from one person to another. We could diagnose the health of a community, and of its individuals. We could even measure the effects of feeding this information back to them.
Speakers
Co-Founder & CEO | Behavio | Nadav Aharony is co-founder and...
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Solo
Hashtag #sxsw #socialfmri
Theme Emerging
Level Intermediate
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Website http://schedule.sxsw.com/2012/events/event_IAP11434
3:30pm
Social + Location + Mobile = The Perfect Beer
How can the Foursquare-ification of our world change the way we get access to our favorite products to explore and discover new ones? What can brands learn about highly engaged users in niche markets, like beer enthusiasts, who use social networks and check-in services? This panel will focus on: Conversion/ROI: How can businesses in beer and other niche markets tap into the passion of consumers to find successful paths to conversion. Data: The importance of meaningful (semantic) data vs unstructured (not meaningful) data and how this information plays an important yet unique role for consumers, brands and vendors in a niche market like the beer industry. Decisions: How key data points can drive critical business decisions in niche markets like the beer industry. User Behavior: What we (marketers, product developers, businesses) can learn from highly engaged users in a niche market with these specific interests.
Speakers
Word Nerd | Great Divide | Hanna has worked for Rogue Ales and...
Prod Mgr | Untappd | John Vajda is Product Manager at Untappd...
Co-Founder | TapHunter | Check out Social + Location + Mobile...
SVP Dir Digital Incubator | Allen & Gerritsen | @SchneiderMike...
Founder, CEO | Antler Agency | Terry Lozoff has been on the front...
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Panel
Hashtag #sxsw #beerpanel
Theme Emerging
Level Beginner
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Website http://schedule.sxsw.com/2012/events/event_IAP8711
5:00pm
Engineering Serendipity to Instigate and Delight
The non-mobile web has always offered on-demand experiences for users to search for and discover new online content. But with the proliferation of mobile phones that report real-time signals like location, apps and services have a new ability to serendipitously deliver contextually-relevant value through push notifications. If you’re building a mobile service and have access to this data, can you use it with push notifications to do what you do better for your users, wherever they are? Our panelists have all built products and platforms that illuminate the social and informational opportunities hidden around us everyday. We’ve balanced privacy, timing, and proximity in order to nudge our users off their familiar paths and into discovering the people and world around them, and you can too -- for fun AND profit!
Speakers
Co-Founder | Geoloqi.com | Aaron Parecki is co-founder of Geoloqi...
Coder | Dropbox | Aston Motes was the first hire at Dropbox and...
Artist | Benrik | Co-founder of Benrik, with Henrik Delehag...
CEO | Sonar | Brett Martin is co-founder and CEO of Sonar, a...
Co-founder | Meet Gatsby | Gabe is a game designer and engineer...
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Panel
Hashtag #sxsw #serendipity
Theme Emerging
Level Intermediate
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Website http://schedule.sxsw.com/2012/events/event_IAP13228
9:30am
11:00am
No Wallet? No Problem. Enter Mobile Payments.
The days of having that lump of a wallet in your back pocket or forgetting your wallet at home are over. Consumers around the world could generate as much as $50 billion in sales through NFC-based mobile payments by 2014, according to Juniper Research. Google already has merchants like Macy’s and The Container Store is using Google Wallet, powered by NXP’s secure NFC chips, to increase engagement and offer deals to consumers. And Austin, our very own home of SX, is among the initial launch markets of ISIS’ NFC-driven mobile commerce trial. American Express, while recognizing the value of NFC, currently sees the technology as smoke and mirrors because it’ll take several years before the possibility of mass adaptation because of the limit and requirements of its reach. American Express’ stance is that the mobile payments ecosystem needs to look at products that are technology agonistic and as open as possible. Hear from panelists across the mobile payments ecosystem about the challenges of increasing adaption of this new technology and how to address them.
Speakers
VP of Emerging Media & Innovation | 360i | David Berkowitz is...
Exec VP, Online/Mobile Business Unit | American Express | American...
Head of Marketing | Isis | Jaymee Johnson, Head of Marketing...
Vice President of Global Mobile Transactions | NXP Semiconductors...
Engineer, Google Mobile Wallet | Google Inc
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Panel
Hashtag #sxsw #nowallets
Theme Emerging
Level Intermediate
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Website http://schedule.sxsw.com/2012/events/event_IAP9756
12:30pm
3:30pm
Investor Spotting 2012
All investors are not created equal and the right investor for your startup is just as important as the right team and the right idea. VCs, big bad-ass funds, angels, super-angels, rich uncles, big giant incubators, little tiny incubators, cozy co-working spaces. Where is the smart money for startups in 2012? Where is the dangerous money? How much of your company should you give up when investors step up and how do you choose the right investor for your startup? We will take a look at a panel of investors from across the country to get a feeling of how they view what makes a great investment and the kinds of businesses they are looking at in 2012. This session is sponsored by Mircrosoft.
Type Interactive,
Panel
Hashtag #sxsw #investspot
Theme Emerging
Level Advanced
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP100664
5:00pm
9:30am
11:00am
Recognize This! Ethics of Mobile Face Tagging
With the ready availability of social media, digital databases of ID photos, high-resolution cameras and free, powerful face recognition software that can run on smartphones, we are entering into an unprecedented shift in the visual privacy of everyday people. Technology that was once the domain of authoritarian states, is now being put to use by the hottest tech startups, who often lack the capacity or capability to consider the broader cultural impact.
Speakers
Technology | Witness | Bryan joined WITNESS in 2002. He oversees...
Head of Metadata | The Guardian Project | Harlo Holmes is a media...
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Dual
Hashtag #sxsw #mofacetag
Theme Emerging
Level Intermediate
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Website http://schedule.sxsw.com/2012/events/event_IAP10446
12:30pm
Location Tracking: Threatening or Value-added?
The ability of consumer electronics to sense location has no doubt opened the doors to a new dimension of mobile services that include navigation, local search, contextual social connectivity, and mobile advertising/marketing. And consumers have clearly iterated a preference to have these services delivered through their mobile devices, as evidenced by sharp declines in personal navigation device businesses over the past two years. But the vast opportunities of this new dimension come with an equally vast array of technological, safety, privacy and marketing issues, among others, that must be evaluated and addressed. In this session, leaders from different groups invested in the future of location technologies - from the device side to content developers to mobile marketers - will discuss the importance of location capabilities in mobile devices for evolving the consumer’s relationship to and affinity for their brands. Panelists will illustrate examples of value-added consumer use cases and discuss how marketers and application developers must prioritize the development of contextually relevant, sticky services to drive mobile advertising growth.
Speakers
EVP, Digital Prod | The Weather Channel | Cameron Clayton Executive...
Head of Location & Advertising Svcs | Nokia | Christopher Peralta...
Editor-in-Chief | Gizmodo.com | NYC Native Popular Science...
CNN VP Mobile | CNN | Louis Gump
Prod Mgr | Foursquare | Siobhan is the Engagement Product Manager...
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Panel
Hashtag #sxsw #loctrack
Theme Emerging
Level Intermediate
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Website http://schedule.sxsw.com/2012/events/event_IAP12406
3:30pm
QR Codes & NFC: When Physical & Digital Collide
New mobile technologies are emerging that bring the physical and digital worlds closer than ever. As QR Codes and Near-Field Communication take mobile marketing by storm, navigating the space can become increasingly convoluted. This panel will be an in-depth discussion about how these technologies are being used, how they are changing the marketing landscape, and where they are headed.
Speakers
CEO | link.me | Antony is a serial entrepreneur and has been...
Digital Marketing Director | Macmillan | Cara is an experienced...
Software Engineer | Google Inc | Daniel Switkin is a software...
CEO | Tagstand
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Panel
Hashtag #sxsw #NFCQR
Theme Emerging
Level Intermediate
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Website http://schedule.sxsw.com/2012/events/event_IAP9614
5:00pm
9:30am
Wall-E or Terminator: Predicting the Rise of AI
This fun and thought provoking session will look at fundamental issues about the rise of artificial intelligence (AI). When is human-level AI likely to emerge? When it does emerge will it be more likely to be friendly, hostile, or indifferent to humanity? What, if anything, can we do to influence these outcomes?Panelists will draw on their expert knowledge in the field as well as look at science fiction for inspiration.
Speakers
Principal, Chief Scientist | Parametric Marketing | Chris is...
Sr Web Developer | Mutual Mobile | Daniel is a web and mobile...
Writer | WilliamHertling.com | William Hertling is the author...
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Panel
Hashtag #sxsw #aifuture
Theme Emerging
Level Intermediate
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Website http://schedule.sxsw.com/2012/events/event_IAP10434
11:00am
3D Printing: Not Everyone Will Be Excited
If the growth of the internet taught us anything, it is that not everyone welcomes exciting, disruptive technologies. Impacted industries like film and music demanded that Congress protect them from the internet. In the near future, companies disrupted by the widespread adoption of 3D printing could set off a new wave of DRM and intellectual property (IP) expansion. To understand how this might happen, first you need to understand how IP law applies to things that can be 3D printed. Can you copyright a hammer? Can you patent a sculpture? After explaining how IP applies to objects coming out of a 3D printer, this talk will highlight steps being taken to protect 3D printing from being strangled in Washington, DC.
Speakers
Public Knowlege | Michael Weinberg joined Public Knowledge as...
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Solo
Hashtag #sxsw #3DDC
Theme Emerging
Level Intermediate
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Website http://schedule.sxsw.com/2012/events/event_IAP9496
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