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Filter: Hilton Austin Downtown (Salon K)
3:30pm
5:00pm
9:30am
Android ≠ Android: Lessons Creating a JS Framework
JavaScript is indispensable for even moderate mobile web apps as only scripts enable user interaction and integrate on device capabilities like location, camera, onboard storage or database. But while the SDKs for Google™ Android™ or Apple™ iOS™ look like a single definition with the ability to adjust to different devices – reality is not that simple. The increasing importance of JavaScript adds a whole new layer of complexity to the yet excessive fragmentation in the mobile space.
In this presentation Netbiscuits shows its experiences with developing high end – and still multi device – mobile web apps providing rich user experience. We constantly enhance our cloud software service to enable rich user experience for mobile web apps cross-platform. Many of our lessons learned during the research for our rich mobile UX framework will be shared in this session.
Based on (code) examples attendees will get to learn about the power and limits of a framework, the pitfalls in architecture and design and the challenges of testing and QA in mobile. Furthermore, you will receive clear guidelines for deciding server- or client-side, which to use when.
Speakers
Dir, Prod Mgmt | Netbiscuits
Type Interactive,
Solo
Hashtag #sxsw #CreateaJS
Theme Emerging
Level Advanced
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP9847
11:00am
Clouds Here, Clouds There, Clouds Everywhere
There’s definitely something going on with all of this cloud talk, but what does it mean for you? If you’re involved with a gaming, entertainment or digital company, it could mean the difference of getting your product or idea to market faster without too much capital investment or being able to beat out the traditional players stuck in their old school ways. You’re cutting edge, right? So why not take advantage of cutting edge technology for your business? Josh Fraser will help peel away the layers of how you can use cloud computing, addressing the key differences of clouds and how to choose the best cloud computing infrastructure for your company. Josh will be joined by Reza Rassool, CTO of Music Mastermind, who will share with you how the company started and launched their music application on the cloud. Attend this session to get a view of why companies such as Music Mastermind, Zynga, EA, and Big Fish Games are all running on the cloud.
Speakers
VP of Business Dev | RightScale
Type Interactive,
Solo
Hashtag #sxsw #rtscale
Theme Emerging
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP100164
12:30pm
Not Just Tech Support: Online in India
Most people immediately think of “outsourcing” when you mention technology businesses in India. However, there is a reason that Facebook, Zynga, GroupOn, LinkedIn, and a wave of other Web 2.0 businesses have recently opened offices in India – and no, it isn’t solely for outsourced technical support.
There are an estimated 100+ million Indians currently online, and with advancements in 3G mobile networks, that number is estimated to double over the next 2 years. The Indian market for internet services looks similar to the USA circa 1999, with several key differences – namely the preference for accessing the internet over lost cost mobile devices and payment methods that are not credit-card based.
In our SXSW panel last year, we brought you several start-up CEOs, angel investors, and a New York Times columnist to share their experience with capturing the Indian opportunity. If you create online or mobile services, and have a goal of reaching a massive user base, then you can’t miss attending our 2012 panel!
Speakers
CEO | mygola.com | Anshuman is the CEO & co-founder of mygola.com...
Founder | Jaaga | Archana Prasad, is an artist from Bangalore...
CEO | mDhil.com | Nandu Madhava is the CEO and Founder of mDhil...
CEO & Founder | Babajob.com | Sean Blagsvedt is the CEO of Babajob.com...
Co-CEO | Sher Singh | Sonny is a former New York-based corporate...
Type Interactive,
Panel
Hashtag #sxsw #india
Theme Emerging
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP9115
3:30pm
5:00pm
Browser Wars V: The Angry Birds Era
The browser wars panel has been an SxSW institution, and gives us a forum to bring browser vendors to to the table to take stock of new developments on the web. As in years past, we'll bring Mozilla (Firefox), Google (Chrome), Microsoft (IE), Opera (Opera), and maybe Apple (Safari) to the table to speak of developments on the web, and to share their unique perspectives as those who make the platforms on which the web is viewed.
Speakers
Maven | arunranga.com | Arun's worked on the Netscape browser...
CTO | Mozilla
Standards Lead | Opera Software ASA
Developer Advocate | Google Inc | Chris Wilson is an Open Web...
Sr Program Mgr Lead | Microsoft
Type Interactive,
Panel
Hashtag #sxsw #brwsrwars
Theme Emerging
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP12185
9:30am
Is Our Photo-Madness Creating Mediocrity or Magic?
Over 100 million photos are uploaded to Facebook every day. There are 3.5 billion cameraphones in use around the world. Instagram reached 13 million users in just 13 months. We are nearing the end of what Philip Gourevitch of The New Yorker called “the decade in which the world went camera-mad...the decade where everything is depicted, and every picture must be shared.”This panel will address the many ways in which the rise of mobile photography is affecting how we express our creativity, and how we connect and communicate every day. BONUS: We'll conclude with @Koci explaining how he builds his images and sharing a recipe toolkit for audience members to build their own.
Speakers
Founder & CEO | Instagram
ACD | R/GA
Asst Professor of New Media | UC Berkeley Graduate School of...
Curator of Photography in the Prints & Photographs Division at...
Type Interactive,
Panel
Hashtag #sxsw #photomad
Theme Emerging
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP10645
11:00am
Pocket Film Studio: The iPhone Revolution
Do you have an iPhone™, iPod Touch™ or iPad2™? Then there’s a film studio in your pocket! Apple iOS devices are powerful filmmaking tools that have dramatically leveled the playing field and now allow anyone with a story to tell access to robust shoot & edit technology that enables them to produce it. Our panel brings together filmmakers and technology experts to discuss the creative possibilities and personal & professional opportunities available because of this new digital filmmaking equipment and the community supporting it.
Speakers
Writer/Dir | Majek Pictures
Director/Cinematographer | Dark Light Pictures | CALEB DESCHANEL...
VP/Editorial Dir | Macworld | Jason Snell is oversees all editorial...
Founder | The Original iPhone Film Festival | Matt Dessner founded...
Writer/Dir/Storyteller | Majek Pictures | Michael directed what...
Mgr & Founder | Red Giant Software | Sean Safreed is co-founder...
Staff Editor | Macworld Magazine | Serenity has been writing...
Type Interactive,
Panel
Hashtag #sxsw #iphonefilm
Theme Emerging
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP13287
12:30pm
Light Field: Turning Light into Living Pictures
The next generation of photography, light field cameras will unleash capabilities that were never before possible with conventional 2D digital cameras. Lytro’s Eric Cheng will walk participants through the possibilities of light field technology, which will include focusing a picture after it’s taken, re-orienting the scene by shifting the perspective view, and even switching between 2D and 3D views. Get an in-depth, hands on look at this new camera technology and work with a professional photographer to see how light field technology will revolutionize the way the world takes pictures.
Speakers
Dir of Photography | Lytro | Eric Cheng is Director of Photography...
Type Interactive,
Solo
Hashtag #sxsw #lytro
Theme Emerging
Level Advanced
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP12623
3:30pm
Tech + the Evolution of the In-Store Experience
With a focus on the future of the physical store and the consumer experience inside it, we have put together an intriguing mix of forward thinking panel technologists and retail executives to explore the trends, possibilities, challenges and realities impacting today’s $3.4 trillion retail sector.
Speakers
Founder & CEO | 3Seventy | As a founding partner of 3Seventy...
Asst General Counsel | Pandora Media Inc | Chris is Assistant...
VP Emerging Experiences | Razorfish | Jonathan is a digital strategy...
Assoc Dir of Emerging Technologies | Razorfish
EVP & Chief Concept Officer | Panera Bread
CCO | TPN | Tim Austin is a veteran of TPN and Chief Creative...
Type Interactive,
Panel
Hashtag #sxsw #RetailNow
Theme Emerging
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP10805
5:00pm
Virtual Gets Physical: The Future of Installations
Touch technology is all the rage in the consumer electronics market. The proliferation of tablet computers, next generation game consoles, and advanced smart phones are pushing the evolution of human interaction with technology into a much more physical realm. Beyond the small, intimate devices, there is a second digital frontier emerging: large-scale, grand-gesture, digital installations in museums, live events, at retail, and on trade show floors.
Speakers
Creative Dir | Juxt Interactive | Jeff Whitney is a Creative...
Exec Creative Dir | We Like Small | Michael Kern presently serves...
Dir of Client Svcs | Juxt Interactive | My name is Saren Sakurai...
Founder | Apologue Studio
Tech Dir | Second Story | Thomas has worked in digital media...
Type Interactive,
Panel
Hashtag #sxsw #Installs
Theme Emerging
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP10388
9:30am
Creativity and Innovation in the UK's Tech City
If the early years of internet businesses was a triumph of technology, the next ones will be one defined by design and user experience. Users will demand more from their online experience, one which is as much designed around personal preference as technical expediency. Well designed applications and services that can meet the needs of users expecting seamless interactions across technology platforms will be the winners. In London's Tech City, small tech, design, creative and product companies are working together to meet the challenges of the connected consumer. This session is sponsored by UKTI.
Speakers
Co-Founder & t-shaped creative | We Are Human | A T-shaped creative...
Partner, co-owner, ustwo USA | ustwo | Julian Ehrhardt (Jules...
Co-Founder & Head of Business Dev | Musicmetric
Sr Business Dev Mgr | London & Partners | Want to connect with...
UK Trade and Investment
Digital Content/Media Sector Champion | Focus Innovation
Type Interactive,
Panel
Theme Emerging
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP992384
11:00am
In-App Mobile Ad Implementation Challenges
Mobile advertising spending is poised to top $1 billion in the U.S. for the first time, according to eMarketer. Of that potential billion dollar spend, in-app advertising is expected to double to over $600 million. The driving force behind this dramatic growth is rich media in-app advertising.
Speakers
SVP, Group Dir, Emerging Tech | Mindshare – Team Detroit...
Mobile Mktg | Groupon | Iryna Newman, Mobile Marketing Manager...
VP of Mobile & Display | RadiumOne | Prior to joining RadiumOne...
Co-Founder | Mobclix | Former CMO of Velti, Board Member of the...
Global Assoc Strategy Dir | Starcom Worldwide | I'm never content...
Type Interactive,
Panel
Hashtag #sxsw #RichMedia
Theme Emerging
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP12795
12:30pm
Alternative Channels of Digital Distribution
Digital Advertising is on the rise while consumer engagement with online advertising is on the decline. With so many messages competing for attention, today's consumer expects to be rewarded for their choices. Join an exclusive panel of digital content experts to discuss how digital promotional advertising has emerged as a new distribution channel for content owners and how content activates consumer behavior and builds brand loyalty.
Speakers
Pres & Partner | Quizative | Adrian is considered amongst a handful...
Global Dir of Digital, Smirnoff | Diageo | Dave is the Global...
VP | Hip Digital Media | Josh Gertz has been working with digital...
VP, Direct To Consumer Mktg | Warner Bros | Michele Edelman is...
VP, Digital Brand & Social Media Dev | American Express | Pepper...
Type Interactive,
Panel
Hashtag #sxsw #loyalty3.0
Theme Emerging
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP13976
3:30pm
Personal Lifestreams Provide Data for Public Good
We move through our days with our smartphone apps in hand and mind, noticing and tracking our ideas and experiences into personal lifestreams of information. Can the data we're recording about our daily progress be used for the greater public good? This conversation will explore the potential for integrating information from individuals' mobile apps into aggregated data sets in areas as diverse as cultural trends, medicine and environmental science.
Speakers
CEO | Good Think Inc | Shawn Achor, author of The Happiness Advantage...
Executive Producer / Director | Spark Pictures LLC | Steve Brown...
Type Interactive,
Dual
Hashtag #sxsw #lifedata
Theme Emerging
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP10295
5:00pm
Can Washington Make Your App Illegal?
So you've worked for months writing code, assembling creative, and testing out your app until it it's finally ready for mass consumption. The App Store has approved it and you are getting solid reviews. But how are you storing your users' registration information? Have you taken adequate steps to ensure its authenticity? Do you know how old your users are or what information is being passed on to advertisers? A wrong answer to these questions could land you in hot water with the authorities. And Congress is considering regulations to strictly monitor the relationships you have with your customers. Our panel discusses avoiding privacy pitfalls. Experts will share their experiences negotiating with Congress and explain how to modify your app to avoid enforcement action by regulators.
Speakers
CEO, Developer | Go Go Mongo | Ahmed Siddiqui is a Tech Entrepreneur...
Dir of Communications | Association for Competitive Technology...
Pres | Sax.net | My name is Mike Sax. I enjoy helping to build...
Type Interactive,
Panel
Hashtag #sxsw #IllegalApp
Theme Emerging
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP12528
9:30am
Human Language Technology and Where It's Headed
Language is the holy grail of artificial intelligence. When we imagine sharing a world with smart machines, we don't think about logic, or problem solving, or winning at chess. We hear HAL-9000 declining to open the pod bay doors, and the Terminator saying he'll be baaack. Researchers have been working on building computers we can talk to for 60 years; in the 1990s, Bill Gates predicted that speech would soon be “a primary way of interacting with the machine”. So why aren't we talking to our computers yet ....Or are we? Thanks to new developments in human language technology (also known as "natural language processing") and text analytics, computers are analyzing everything from e-mail and tweets to clinical records and and speed-date conversations. How does the technology work, when does it work well (and when not), what's it doing for us, and where is it headed?
Speakers
Assoc Professor | The University of Texas | Jason has 15 years...
Professor | Cornell University | Professor of computer science...
Type Interactive,
Dual
Hashtag #sxsw #nlproc
Theme Emerging
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP9466
11:00am