Loading…

SXSW 2012 is over. Head to the SXSW 2014 Schedule!

or signup / login to see what your friends are attending and create your schedule!
NEW FEATURE → Login and connect your Eventbrite account to auto-track your Party RSVPs!


View analytic
Filter: Hyatt Regency Austin (Texas Ballroom 4-7)
 

11:00am

Manage With Care: Employees Are Your New Clients

11:15am

Empathy-Building Tools for Better Collaboration

11:30am

P-Cubed: Building a Happy, Positive Startup

11:45am

Traveling Band: Road Trip to Happiness?

12:00pm

Eat Shit Sleep: Enlightenment Through Unemployment

12:30pm

Freelancer F*ck Ups: Don't Make My Mistakes!
    Saturday March 10, 2012 12:30pm - 12:45pm @ Hyatt Regency Austin (Texas Ballroom 4-7) (208 Barton Springs Rd, Austin, TX 78704)

    Working as a freelancer is stressful. It can be unreliable, unpredictable…and downright unnerving. Your taxes are higher, your paychecks are sporadic, and your health insurance will double. So why would you dare walk down this career path? In spite of its blemishes, freelancing gives you a great amount of latitude in defining your career trajectory, along with the satisfaction of being held accountable primarily to yourself. Benefits of freelancing include more family time, flexible work hours, no bosses breathing down your neck and the option to work in your skivvies. This session will teach you how to take advantage of the burgeoning freelance-working trend and navigate around the pitfalls you’re most likely to encounter. Journey with me on a freelancer's path, where I'll share my most dreadful mistakes so you can avoid making them.

    Speakers
    Creative Technical Generalist | Darrow Digital Media Inc | A...


    Type Interactive, Future15
    Hashtag #sxsw #mistakes
    Theme Late Break and Future15
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9450


12:45pm

Responsible Design and the Ethics of Influence

1:00pm

Multiplayer Work: An Idea Whose Time Has Come?

1:15pm

Organization Design Is for Lovers
    Saturday March 10, 2012 1:15pm - 1:30pm @ Hyatt Regency Austin (Texas Ballroom 4-7) (208 Barton Springs Rd, Austin, TX 78704)
    Conceived as a user’s manual for DIY organizational design, this talk explores good practices for structuring an organization for creativity and impact, and motivating smart and creative people.The importance of building an exceptional team is sometimes minimized by creative business owners. It is a “secondary task” unrelated, at least superficially, to the work we deliver to clients, often triggered under duress by an event: a huge new client project to ramp up for, a round of VC funding, the opening of a new office, the exodus of a few great employees, or market events that force a restructuring. For this reason building an organization often takes on an urgent tone and is executed with haste or fear. ‘Organization Design is for Lovers’ is about adding people with confidence and implementing the right organizational structure to push your ideas forward.

    Speakers
    Managing Director | ScottMcDowell.us


    Type Interactive, Future15
    Hashtag #sxsw #DesignLove
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9304


1:30pm

Applied Improvisation: Preparing to Be Unprepared

3:30pm

How to Become a Next-Generation Media Company
    Saturday March 10, 2012 3:30pm - 3:45pm @ Hyatt Regency Austin (Texas Ballroom 4-7) (208 Barton Springs Rd, Austin, TX 78704)
    The old media company is dead. Fragmented audiences are consuming content across multiple devices from multiple sources. Barriers to entry have disappeared and options have exploded. The rise in use and complexity of the social web (social+mobile+realtime) plus proliferation of content (text + photo + video + apps) means audiences are demanding more information, at rapid speeds and in a variety of form factors (and usually for free). There is a need for a new and profitable publishing system that understands all these needs – that will produce and distribute the right content, at the right place, at the right time. How does a media company manage all of these important pieces? How does it optimize – and monetize – its various media properties? Ben will address all that, with practical information about audience predictive technologies, curation techniques, social media and mobile distribution channels – and how to use them all to keep your media company on the cutting edge.

    Speakers
    Co-Founder & CEO | Wetpaint | Ben Elowitz is co-founder and CEO...


    Type Interactive, Future15
    Hashtag #sxsw #elowitz
    Theme Late Break and Future15
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11202


3:45pm

Books Win the Attention Economy
    Saturday March 10, 2012 3:45pm - 4:00pm @ Hyatt Regency Austin (Texas Ballroom 4-7) (208 Barton Springs Rd, Austin, TX 78704)
    The invention of the printing press transformed society by breaking up elite strangleholds on entertainment and information. But governments and corporations figured out how to tame the next wave of media—TV & radio. How can the Internet fulfill its true revolutionary promise and avoid being co-opted again by the economic and political establishment? By uniting with the book, the last medium to accomplish that. Average time spent per user on books is hours, lifetime revenue per author approaches one thousand dollars. But they're damn idiosyncratic and sampling them is hell, so current technology and business models favor lowest common denominators to maximize advertising revenue. By combining the Internet's capacity to power creation and consumption with the book's capacity to get deeper inside the human mind and identity than any other medium, the Internet can balance its dependence on corporate advertising with the economics of individual choice.

    Speakers
    VP/Content & Community | Small Demons | Richard Nash is an independent...


    Type Interactive, Future15
    Hashtag #sxsw #books_win
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9275


4:00pm

Delivering Content Experiences Across Platforms

4:15pm

What Content Strategists Can Learn from the Movies
    Saturday March 10, 2012 4:15pm - 4:30pm @ Hyatt Regency Austin (Texas Ballroom 4-7) (208 Barton Springs Rd, Austin, TX 78704)
    Whether it’s Bridget Jones in pursuit of Mark Darcy or Luke Skywalker on a quest to discover himself while overcoming evil, film protagonists are on a journey inspired by the promise of adventure and reward. Real people are on a similar quest to solve problems--including the prospective customers you hope to attract with your content marketing strategy. By applying principles of film narrative you can shape the online journey of your buyers, helping them bond with fellow travelers and overcome obstacles along the way. To do that, you must look beyond the spreadsheets, diagrams and content management systems that are the tricks of your trade and think like a storyteller: Who are the heroes--and the villains? What conflicts and challenges do they face? What is their quest and what is the reward? Learn how to use film narrative to unite your team and client around a storyline, map the buyer’s journey, and align the right content to the right person in the right way and at the right time.

    Speakers
    Social Media & Content Strategist | Babcock & Jenkins | Carmen...


    Type Interactive, Future15
    Hashtag #sxsw #csmovies
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10813


4:30pm

Bringing Back the Love When Google Hates You

5:00pm

How to Get Consumers Addicted to Your Content

5:15pm

Responsive Content: Build a Website that Kicks App

5:30pm

Your Blog Is Not Your Business

5:45pm

Crowd Sourced & Collaborative Story-Writing

6:00pm

Tracking Trends to Make Great Content
 
 

11:00am

Data Is Sexier Than Sex... And I'll Prove It
    Sunday March 11, 2012 11:00am - 11:15am @ Hyatt Regency Austin (Texas Ballroom 4-7) (208 Barton Springs Rd, Austin, TX 78704)
    Big. Complicated. Often dirty. Sexy? Interactive data visualizations (charts and graphs) have helped make data consumable, accessible, and yes, sexy. It’s that sex appeal that has us clamoring to see our twitter, AdWords, conversion, and other data in a sleek, interactive, “I want the answers now” views. Data has snuck its way into our lives – from our offices, to our bedrooms. It’s everywhere. And as it continues to penetrate all areas of our lives it also continues to be delivered in a variety of different formats – some better than others. From the corny quick-stat charts in USA today to smart interactive graphs embedded in blogs, posted in online publications, and now frequently dominating the screens of our work computers. We’re starting to become obsessed, and more importantly, held accountable for much of the data consuming our lives. So, we admit it. Data is sexy. Especially when it’s easy to understand, interactive, and is in a format that easily facilitates smart business decision making. Luckily it doesn’t have to be as scary, or intimidating, or (potentially) as uncomfortable as that first time…

    Speakers
    Business Analyst | Kabel Deutschland | Giedre Aleknonyte aspires...


    Type Interactive, Future15
    Hashtag #sxsw #sexydata
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12937


11:15am

Advanced API Design: How APIs Change the World

11:30am

Bam!: When Every Device Is Cloud-Connected

11:45am

Brain As Interface: Future of Bio-Computing

12:00pm

Using Technology to Thwart Human Traffickers

12:30pm

How to Build Privacy By Design into Web and Mobile
    Sunday March 11, 2012 12:30pm - 12:45pm @ Hyatt Regency Austin (Texas Ballroom 4-7) (208 Barton Springs Rd, Austin, TX 78704)
    Building great online and mobile products is hard enough with a small team and limited resources, so why add to the difficulty by embracing “privacy by design” principles? With so many free, easy web tools available and an “everyone else is doing it” mentality, why take time to create extra user controls and transparency? The reality is your users are starting to understand the issues and will soon demand it. You should demand it too. But most online tools compromise user privacy at some level, and almost none provide the new benefits that result when privacy is baked in from the start. So, what to do? You can build your own tools, requiring time, skill, patience, and functionality trade-offs; pay a third party for their tools; or adapt open source solutions. Or you can shrug your shoulders and roll the dice... In this session, learn how the CTO of Personal, a private personal network and data vault service, has built privacy into the company’s DNA and how you can too.

    Speakers
    Chief Technology Officer | Personal | Tarik Kurspahic is co-founder...


    Type Interactive, Future15
    Hashtag #sxsw #privacy360
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13541


12:45pm

The New Age of Money

1:00pm

I'd Bump That: NFC Growth from Play Will Pay

1:15pm

QR Codes, Technology and a New Era of Fine Art

1:30pm

Music Apps Gone Wild

3:30pm

dot.wtf?top.level.domain.names.will.change.the.web

3:45pm

Open APIs: What's Hot? What's Not?

4:00pm

Creative Leadership: Reimagine the Design Process

4:15pm

Design for Your Audience Not for Yourself

4:30pm

How Great Design Can Ruin Experience

5:00pm

Demystifying Design: Fewer Secrets, Greater Impact
    Sunday March 11, 2012 5:00pm - 5:15pm @ Hyatt Regency Austin (Texas Ballroom 4-7) (208 Barton Springs Rd, Austin, TX 78704)
    Even in today's experience-obsessed world, Design is often perceived as a tactic to simply “make things pretty.” To combat that oversimplification, designers often shroud their work in a mysterious cloud of specialized tools and jargon. This mystery gives designers (of every sort - visual, UX, interaction, et al) a false perception of value, uniqueness and control over their process and work. In actuality, this self-imposed mystery drives divisions between designers and their teams. To lay foundations for greater collaboration and inclusion, designers need to stop looking at their work in terms of “trade secrets” and start opening up about their process. Through this transparency, the cloud lifts and the true value of Design becomes clear while designers are revealed to be the indispensable product people they truly are.

    Speakers
    Principal | Neo | Author of www.leanuxbook.com, designer, product...


    Type Interactive, Future15
    Hashtag #sxsw #demystify
    Theme Late Break and Future15
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP8662


5:15pm

The Art of the No-Decision Decision

5:30pm

Creating Engagement: Brains, Games & Design
    Sunday March 11, 2012 5:30pm - 5:45pm @ Hyatt Regency Austin (Texas Ballroom 4-7) (208 Barton Springs Rd, Austin, TX 78704)
    This segment gives you a psychological dashboard for creating compelling and engaging interaction experiences. Learn to manage the trigger points for critical psychological processes that determine the mental states of immersion, engagement, and flow so you can motivate your audience to keep playing, start buying, or even change the world. Your design starts in the senses and is translated by the brain into emotion, experience and behavior. With neurocognition and positive psychology, we unlock the translation process for engagement, flow, story, and pleasure. Get a checklist to create more successful and satisfying interactive media, whether it’s on a single platform, across media, or a transmedia, to improve the outcomes of your projects, from design and marketing to advocacy. Avoid unintended consequences of design. Learn to engage the brain to create engaging user experience, motivation and influence behavior.

    Speakers
    Dir | Media Psychology Research Center


    Type Interactive, Future15
    Hashtag #sxsw #flowdesign
    Theme Late Break and Future15
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12672


5:45pm

Why Mobile Apps Must Die

6:00pm

Geo Interfaces for Actual Humans
 
 

11:00am

Secrets to User-Centric Social Experience

11:15am

5 Reasons You Should Stop Investing in Facebook

11:30am

Sharing Privately in the Context of Health

11:45am

The Open-Source Cult(ure) of Hatsune Miku
    Monday March 12, 2012 11:45am - 12:00pm @ Hyatt Regency Austin (Texas Ballroom 4-7) (208 Barton Springs Rd, Austin, TX 78704)
    When the Web unites millions of users into large networks around creative and free new media practices, how does this "open source culture" challenge assumptions about the production of content and the use of online social platforms?Vocaloid is a music production software from Japan that synthesizes voices for songs. In 2007, Crypton Future Media released Hatsune Miku, a young, female version of Vocaloid. Thousands of musicians use the software and character to make innovative songs and videos, which are circulated on Nico Nico Douga & YouTube for free, and many receive millions of hits within weeks. Vocaloid has helped amateur musicians land professional contracts, produced live concerts with holographic singers, and made Miku into a global virtual idol.This talk looks at one case study of a peer-produced media franchise that exploded into a global phenomenon using social media and free distribution, and the issues and successes of networked creative production.

    Speakers
    PhD Researcher | USC Annenberg | Alex Leavitt is a Ph.D. researcher...


    Type Interactive, Future15
    Hashtag #sxsw #MikuCult
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11577


12:00pm

Integrate the Best of the East into Social Gaming

12:30pm

CrowdTV: Crowd-Sourcing Documentaries

12:45pm

Independent Manufacturing with Social Media

1:00pm

The Dark Art of Digital Music Recommendations
    Monday March 12, 2012 1:00pm - 1:15pm @ Hyatt Regency Austin (Texas Ballroom 4-7) (208 Barton Springs Rd, Austin, TX 78704)
    People have always been the primary vehicle by which music spread around the world – from the days of the wandering minstrels to the heyday of radio DJs and then on to tight-knit circles of fans rallying together around photocopied ‘zines. Fast forward to today digital’s world and social networks as well as social music services such as turntable.fm have dramatically changed the way people share music. Recommendations technology guru Michael Papish will dive into the different approaches to deploying recommendations—from tools to match our mood to the personal touch of editorial, the impact that the interplay of computer-generated recommendations within social networks will have, and the importance of tagging/curating data as part of the recommendation process. Michael will also tackle the million-dollar questions for music recommendations: Are we making good recommendations? How do we make them better? Do we possess tools to evaluate success or do recommendations remain a Dark Art?

    Speakers


    Type Interactive, Future15
    Hashtag #sxsw #DarkArt
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13502


1:15pm

Why Women Fail to Rule the Social Networks

3:30pm

Adprovising: Agile Marketing Made Easy

3:45pm

Brands That Believe in Sex After Marriage

4:00pm

A Tale of Loyalty: Virtual Brand Currency Wars
    Monday March 12, 2012 4:00pm - 4:15pm @ Hyatt Regency Austin (Texas Ballroom 4-7) (208 Barton Springs Rd, Austin, TX 78704)
    Loyalty used to be simple, drink a soda and get rewarded for it. As brands expand their “social currencies” into a virtual Federal Reserve, based around larger partnerships, what will the future look like? Consumer loyalty is being targeted in exchange for virtual cash. From the utopic to the dystopic, we’ll take a look at alternate futures: The idealist agency perspective that each brand should have its own economy. What could go wrong? We’ll explore visions of consumers making transactions with 50+ currency options. “I’ll pay with ‘widget’ points ma’am, they’re trading well today.” Then let’s shift into brand-based personal economies, with each consumer having their own “virtual exchange.” What happens when brands go to war over your “loyalty economy?” Lastly, what if everyone cashes out, flooding our economy with virtual cash? Complete devaluation of our current economy? I’m sure we’ll be fine, I’ll just drink a bitcoin and shut the %@! up.

    Speakers
    VP/Creative Technology | Designkitchen [WPP] | //confound the...


    Type Interactive, Future15
    Hashtag #sxsw #brandwars
    Theme Late Break and Future15
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP11803


4:15pm

Demographics Are Dead: Unlocking Flock Behavior

4:30pm

Rise of the Social Spammers
    Monday March 12, 2012 4:30pm - 4:45pm @ Hyatt Regency Austin (Texas Ballroom 4-7) (208 Barton Springs Rd, Austin, TX 78704)
    Are you a social spammer? Is the social sphere simply supplying brands with new and interesting channels in which to spam people? Brands want to be relevant to their audience, but many marketers believe personalization of every message and interaction is far too difficult, time consuming, and too expensive. So some have just settled for second best, making do with their current “mass blast” marketing systems – are they now going to try that via social channels? Engaging marketing isn’t as hard as you think...In his presentation, Scott Briggs, Sr. Director of Social Strategy and Insights, will provide hard facts and examples indicating how consumers call out specific brands to address the issue of relevance. He will show how marketers can become more relevant quickly by utilizing data assets they’ve been capturing, storing, and all but ignoring. The presentation will also provide practical social insights into how brands can measureand refine their strategies immediately.

    Speakers
    Sr Dir, Social Strategy & Insights | Alterian


    Type Interactive, Future15
    Hashtag #sxsw #Spammers
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12052


5:00pm

DotAnything 101: Demystifying New Domain Extensions
    Monday March 12, 2012 5:00pm - 5:15pm @ Hyatt Regency Austin (Texas Ballroom 4-7) (208 Barton Springs Rd, Austin, TX 78704)
    After months of discussion and debate, ICANN, the governing body that oversees the use of domain names, has finally approved the creation of suffixes based on brands, hobbies, political causes, and just about anything else. This means that major brands like Apple can create addresses ending in ".ipad," Citi and Chase could compete over ".bank" and cities like New York can—and are— leveraging “.nyc”. However, starting a new registry to manage a new gTLD (generic top level domain) will be expensive ($185,000 for the application alone), and many people still have questions about if, or how, these new extensions will ultimately benefit their brand. This session will discuss the most important things entrepreneurs, business owners, and marketers need to understand in regards to the new gTLDs, the impact they will have on search and SEO, and the unique ways companies and organizations can use them not only to increase brand awareness but also to improve customer loyalty.

    Speakers
    General Counsel | Sedo | Jeremiah Johnston is general counsel...


    Type Interactive, Future15
    Hashtag #sxsw #NewTLDs
    Theme Late Break and Future15
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP8669


5:15pm

Big Data + Social Graph
    Monday March 12, 2012 5:15pm - 5:30pm @ Hyatt Regency Austin (Texas Ballroom 4-7) (208 Barton Springs Rd, Austin, TX 78704)
    All we read about these days is the promise of “Big Data.” Companies like Google, Facebook, and Amazon are just beginning to tap into the mass information they possess, and one shudders to imagine just how much these companies know about what we’re up to online. There’s no telling how much data there currently is, and may become available in the future, and still no clear path on how to balance the opportunity with the risk. The only thing that is certain is that data is the hottest topic this industry’s seen in a long time – and all of the data in the world won’t help marketers without the right filter. The real power lies here: in the Social Graph. The Social Graph is the missing link between advertising and our interactions on the Web. By tapping into the social connections and relationships between a brand’s loyalists and her closest friends, the Social Graph revolutionizes the degree of advertising effectiveness, with infrastructure that respects consumer privacy.

    Speakers
    CEO & Co-founder | 33Across Inc | Eric is the CEO and co-founder...


    Type Interactive, Future15
    Hashtag #sxsw #33Across
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12361


5:30pm

Genius or Feeble? Ranking Luxury Brands Digital IQ

5:45pm

Deconstructing the Myth of Viral Video

6:00pm

Agency Innovation in 15-Minutes or Less
    Monday March 12, 2012 6:00pm - 6:15pm @ Hyatt Regency Austin (Texas Ballroom 4-7) (208 Barton Springs Rd, Austin, TX 78704)
    Unlocking innovation within an organization is a mystery for most, especially those within advertising and marketing agencies. For agencies there are limitations to our business model putting business practicality and unpaid innovation at odds. Without investing in innovation, clients won’t pay for skills that you have not demonstrated—the ultimate chicken or egg question. In addition to the business challenges, there are a lot more practical questions as well, like where to start innovating? While we are dealing with where to start innovating, we look back and realize how many hours went unbilled, unused every year. We just do not know where to start. This talk will put actionable steps to innovating at any organization, focusing on agencies, and discuss how to harness the power of the unbilled hour to innovate. Harnessing the energy of your organization has the ability to win new business, empower your teams and finally uncover that elusive word innovation.

    Speakers
    Chief Prod Officer | Possible Worldwide | Marty Boyer is the...


    Type Interactive, Future15
    Hashtag #sxsw #15min
    Theme Late Break and Future15
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11090


 
  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level

    • Share on
    Facebook Twitter
    Take A Tour Of Site Features

    Get Adobe Flash player