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Filter: Omni Downtown (Capital Ballroom)
2:00pm
@TVEngagement: Does Social Media Drive TV Ratings?
Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean for the networks promoting shows? Nearly every major network and cable outlet includes at least one social media component to compliment its linear programming, driving engagement with its viewers. But, why? This panel will explore (and hopefully answer) what is the measurement of success in multi-screen viewing. Does social media directly drive ratings? Does social/digital buzz translate to more eyeballs on the screen, or just more critics? We will delve into how social media is driving tune-in and increasing buzz surrounding linear programming. We will look at spikes in viewership associated with spikes in social media and strong SM campaigns through various case studies and examples.
Speakers
SVP MTV Digital Media | MTV Networks | Colin Helms is Senior...
EVP Mktg | Shazam Entertainment | David Jones joined Shazam in...
Sr VP Mktg | Bravo Networks | Ellen Stone Senior Vice President...
Sr VP Mktg, Creative Svcs & Brand Strategy | Food Network | As...
VP | Text100 | Tara O‘Donnell has 18 years of consumer and...
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Panel
Hashtag #sxsw #tvengage
Theme Social Networks
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP10516
3:30pm
Potterize It! Sharing the Magic of Fan Culture
Pottermore. MuggleNet. The Leaky Cauldron. Huge conferences like Infinitus 2010 and LeakyCon 2011. What makes Potter fan communities thrive? Is the success simply due to the size of the fandom, or is there real magic happening? Melissa Anelli (LeakyCon, Leaky Cauldron, LeakyNews), Andrew Sims (Hypable, MuggleNet, Twilight Source), and Heidi Tandy (HPEF/Ascendio, FictionAlley) will share insider knowledge on creating vibrant online and "In Real Life" communities and events. Social Media Librarian Lisa Bunker (Pima County Library) will deconstruct Potterverse methodologies, with an emphasis on ways other organizations can build and Potterize their own "fanbase" to bring the magic home. With moderator Brenda Huettner (P-N Designs), they'll discuss how to spark new fires, continually adapt to new tools and media, capture attention and encourage participation, and remain fresh in a fickle realm.
Speakers
Co-Founder | Hypable | Andrew Sims is a 22 year old living in...
P-N Designs Inc
Lawyer | FIConsulting LLC | Heidi Tandy (heidi8) is an attorney...
Social Media Librarian | Pima County Public Library | I am very...
Author, Journalist, Founder, Owner, Head Mischief Maker, Person...
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Panel
Hashtag #sxsw #Potterize!
Theme Social Networks
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP12405
5:00pm
9:30am
11:00am
Intellectual Property Issues in Social Media
Social media have made sharing information with friends and followers easier and quicker, but federal copyright law is struggling to adapt to the challenges presented by these tools. When hot news breaks, how soon can it be tweeted? If an image is shared via Flickr or Facebook, can it be used for news or marketing purposes? Is it fair use to post portions of song lyrics, news articles, or YouTube videos on your Tumblr? What legal ramifications do mock Twitter accounts face? Will Creative Commons save us all? This panel of attorneys, scholars and media professionals discuss how courts and the industry have been handling these issues and some possible solutions to resolve them.
Speakers
Asst Professor | Texas Christian University | Daxton "Chip" Stewart...
Assoc Professor | Lehigh University | Kathleen K. (Kathy) Olson...
VP, Principal Legal Officer | NewsRight | Riyad is responsible...
Assoc Professor | Bowling Green State University | Victoria (Tori...
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Panel
Hashtag #sxsw #ip&sm
Theme Social Networks
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP10206
12:30pm
Bridging the Lawyer-Social Media Manager Divide
From trademark and patent infringement claims to sweepstakes compliance, legal matters have started to impact businesses social media use in a meaningful way. But can marketers and PR teams create and launch social media campaigns quickly and effectively…in partnership with legal teams? Join Sprint in-house marketing counsel June Casalmir and her former Sprint PR client and current Capital One Senior Marketing Manager Rich Pesce for an honest and entertaining dialogue on building partnerships between social media managers and the lawyers who support them. Find out firsthand what it’s like to be the lawyer who deals with company social media strategies on a daily basis, and then hear a client’s perspective on best strategies for negotiating the legal review process.
Speakers
Counsel, Consumer & Mktg Practices | Sprint Nextel | June Casalmir...
Sr Mgr, Social Media & Digital Comm | Capital One | As the Sr...
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Dual
Hashtag #sxsw #smlawyer
Theme Social Networks
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP11198
3:30pm
Fighting for Your Users Without Becoming a Target
The Internet is a fantastic resource for sharing and storing ideas, information, and creative works. But users -- individuals and companies -- can't take advantage of that bounty without help from a network of large and small service providers, from social media services like Facebook to storage services such as DropBox and SpiderOak. Too often, these providers are cowed by legal threats into taking down perfectly legal material (like the Facebook page you use to network for your business) or revealing private information about their users. How can you earn your users' loyalty by doing better, and how can you help ensure that the services on which you rely do right by you and your customers? What legal risks do you need to watch out for, and how can you make them go away? A group of experienced lawyers and business owners will help you answer these questions from a legal and practical perspective.
Speakers
Exec Dir | Project DoD | Christopher Mooney is a software engineer...
Intellectual Property Dir | Electronic Frontier Foundation...
CEO | SpiderOak | Ethan is the founder and CEO of SpiderOak...
Sr Counsel, Privacy | COX Communications | Senior Counsel - Privacy...
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Panel
Hashtag #sxsw #target
Theme Social Networks
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP11142
5:00pm
Fit Together: How Fitness Goes High-Tech + Social
Tools like Nike Plus and FitBit, apps like Lose It, Run Keeper, and Skimble, and communities like Daily Burn and Spark People are helping to change everyday workouts from a solitary to a social pursuit. The magic of these devices, tools, and communities enables people to track their fitness, undertake fitness programs, track and share their progress overtime, and learn from peers and professionals. This panel will look at where it’s all headed and what it means for everyday interactive experiences. Conversation will include the provocative question: can the Internet make you fit?
Speakers
SVP/Dir of User Experience | Arnold Worldwide
CEO & co-founder | Fitnow
Founder & CEO | FitnessKeeper Inc
SVP, Business Dev | Lose It
Co-founder | Skimble | Curious rock climbing Canadian in Cali...
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Panel
Hashtag #sxsw #FIT
Theme Social Networks
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP12666
9:30am
11:00am
12:30pm
How to Win Friends and Influence Space Exploration
Not unlike a zombie horde ready to devour red tape and uninspired project managers, this enthusiastic movement sees brains as valuable assets to take over the world. Learn why these people got so passionately involved in space, how they became good friends over the Internet, and what they’ve created to make measurable change toward a more awesome tomorrow. While established membership organizations struggle to survive, these Internet-enabled groups are flourishing with new members from far outside traditional demographic lines that are creating large-scale activities. If you don’t already know a space tweep, learn why you will.
Speakers
Manager of Design & Multimedia | Valador Inc | Dennis communicates...
The Space Tweep Society Inc
Flight Controller | The Space Tweep Society Inc | Holly is a...
Founder & Community Mgr | The Space Tweep Society Inc
Editor | Evadot | Michael is the founder of Evadot.com and SpaceUp...
Astronaut | NASA | Ron is a highly decorated Fighter Pilot and...
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Panel
Hashtag #sxsw #spacetweep
Theme Social Networks
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP12424
3:30pm
What Civil Society Can Learn from Social Web
From Meet(ing)Up to borrowing Neighbor('s)Goods, civil society has come a long way since the days of Locke and Hobbes. In this era of 'Civil Society 2.0,' social web tools continue to transform local landscapes across the globe, connecting the digital with the physical with a few clicks of the mouse. But does the social web enable more informed and engaged communities? More important, does it enact significant offline change? With these questions in mind, this panel will explore how the social web connects individuals over shared interests in real time, from fixing pesky potholes to discovering drink specials at the local pub. Considering this convergence of technology and public space, it will also discuss how the social web facilitates co-presence and works to create more efficient and sustainable neighborhoods. Through online interaction, crowdsourcing tools allow us to see through the eyes and hear through the ears of people we haven’t physically met yet--emphasis on the "yet."
Speakers
CEO & Co-Founder | SeeClickFix.com | Ben is a Co Founder and...
Co-Founder | NeighborGoods.net | Daniel Hengeveld is the technical...
Chief Communications Director | City of Austin | Doug is the...
Community Dev Lead | Meetup | Community/Media/Movement Making...
Co-Founder/CEO | Localmind | Founder of Localmind, all around...
GM | Entrepreneur and story-teller at the intersection of Hollywood...
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Panel
Hashtag #sxsw #socialweb
Theme Social Networks
Level Beginner
Website http://schedule.sxsw.com/2012/events/event_IAP9917
5:00pm
NASA’s Mission Possible: Tweeting thru Space
With 110 twitter accounts, 20 tweeting astronauts, an Image of the day posted to Facebook and more, NASA's social media strategy is all about extending the space "experience". For the last shuttle launch of Atlantis, 150 lucky individuals were invited to attend the official NASA Tweetup to experience the lift-off first-hand, with exclusive behind the scenes access to astronauts, facilities, lectures and more. Hear from Erik Sowa, NASA Tweetup attendee and director of engineering at ExactTarget's Social Media Lab, and Stephanie Schierholz, NASA's head of social media, as they discuss the process behind this groundbreaking event.
Speakers
Dir, Engineering | ExactTarget Social Media Lab | Erik Sowa is...
Social Media Mgr | NASA | Stephanie L. Schierholz is the manager...
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Dual
Hashtag #sxsw #nasa
Theme Social Networks
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP10789
9:30am
World Domination: New Media for Global Events
Executing a new media strategy for a large-scale, worldwide event is a daunting task. How do you account for dozens of languages, promote multiple platforms, and manage your brand, all while remaining relevant to all users of different interest levels? Using the Olympic Summer Games as a case study, explore how to navigate international online customs and cultures, multi-language use, how to keep interest and momentum online after the event is over, and other unique challenges to online marketing to the whole wide world.
Speakers
Head of New Media | London Organising Committee for the Olympic...
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Solo
Hashtag #sxsw #WorldDom
Theme Social Networks
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP12098
11:00am
Time Bandits: The Next Revolution in Social
In the last decade, Facebook and other social networks have focused on mapping and documenting our existing relationships. The recent rise of Twitter and Foursquare has transitioned the emphasis to what is happening right now in our lives and the lives of those around us. With the past and present of our lives established online, the next frontier is future-tense social networking. Learn from both established players as well as new startups exploring ways for users to share plans and facilitate real-world connections. Will these new location services enable intent-based marketing? Can they disrupt the advertising and marketing industries in tangible, long-lasting ways? We have brought together the brightest minds in mobile social networking to debate how future-tense social networking will revolutionize the way we live, shop, and play.
Speakers
Head of Location Based Mktg | WCG | Aaron is the head of location...
Co-Founder | Whim | Ben is a software engineer and entrepreneur...
Founder & CEO | Ditto | I am founder and CEO of Ditto, a mobile...
CEO & Founder | RedRover | Kathryn Tucker is Founder and CEO...
CEO & Designer | Forecast | René Pinnell is CEO and Co-Founder...
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Panel
Hashtag #sxsw #future
Theme Social Networks
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP11643
12:30pm
Star Trek and Social Media
Is Twitter the Borg? Will social media help solve our global challenges? Who's the better captain -- Kirk or Picard? We'll answer these and many other questions from Professor Rotolo's course, "Star Trek and the Information Age," which explores modern issues of technology, society and leadership through examples from Star Trek. The session will also highlight how social media are used as a central component of the course, providing tips and best practices.
Speakers
Professor | Syracuse University | Anthony Rotolo is a professor...
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Solo
Hashtag #sxsw #TrekClass
Theme Social Networks
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP9232
3:30pm
5:00pm
Saying Good Bye to Your Digital Self
April 2011: Friendster announces they would delete their entire database of user photos, posts, and profiles. This was met with an outcry from long-lost members who were not ready to let go of that part of their digital lives. Like Geocities before them, Friendster has a rather contemporary dilemma: what happens when you’re responsible for thousands of digital memories?
Speakers
Web Collections Mgr | Internet Archive | Alexis is on her second...
Engineering Mgr | Google Data Liberation Front | Brian Fitzpatrick...
Production Coord, Community Mgr | Stitch Media Inc | A lover...
Programmer-Archivist | Archive Team | I've spoken previously...
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Panel
Hashtag #sxsw #digitalme
Theme Social Networks
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP12440
9:30am
Transforming Social Media for the Senior Community
Today 40 million people are over 65 - the largest and fastest growing demographic in America. With Baby Boomers retiring, over 10,000 people a day turn 65, a trend that will continue over the next decade. Americans age 50+ are increasingly likely to have a cell phone, a laptop or tablet, or a game console, and represent the fastest growing age segment to adopt to social networking and hypernet technology. What’s the opportunity? A connected lifestyle that blurs boundaries across home, work, leisure, and retirement, smoothly connecting our online and offline lives. Unfortunately, this tech-enabled lifestyle is not yet widespread among older age ranges, hampered by technology choices that are complex and difficult to use. To enable a connected living and social aging experience for older consumers, vendors need to begin to design for all, and entrepreneurs and the venture community need a more dynamic relationship with this huge and underserved growth market.
Speakers
Chapter Head | Seniors In Touch/Health 2.0 Houston | Occasional...
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Solo
Hashtag #sxsw #sm4seniors
Theme Social Networks
Level Beginner
Website http://schedule.sxsw.com/2012/events/event_IAP9748
11:00am
Social Commerce: Not Yet Taking Off Like Farmville
Connecting the power of social media with commerce should be a no brainer -- the next chapter in eCommerce. Indeed, Facebook has shown that people are 4x more likely to buy something when it's recommended by a friend and 10x more likely to buy a deal after a friend buys it. But despite all this intuitive rightness, it doesn't appear to be taking off like Zynga games.This panel will explore the boundaries of social commerce -- it's a popular meme but what is it really? How are the big ecommerce players looking at this big opportunity? And what big things are already happening in this next chapter of online commerce?Local and Social also go together like Peanut Butter & Jelly. This panel will also explore the local aspects of social commerce, which touches mobile, geo-location, check-ins, deals and good old fashion local businesses.
Speakers
Senior Analyst & Editor | Sterling Market Intelligence, Opus...
Dir, Product Marketing | Facebook
Dir, Brand Development & Strategy | QVC
CEO & Co-Founder | Buyosphere
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Panel
Hashtag #sxsw #ecommerce
Theme Social Networks
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP13746
12:30pm
Facebook Credits: Not Just for Virtual Goods
Facebook Credits, the social network's virtual currency, at first was only used as a payment method for virtual goods in social games. However, with Facebook now that all Facebook Games exclusively use Credits for payments, more users are maintaining a balance of Credits, and more users want them. This has opened new business and marketing opportunities. Content owners can license streaming access or downloads of their content in exchange for Facebook Credits. Meanwhile, ecommerce companies can reward users with Credits for marking purchases or signing up for email lists. Representatives of companies pioneering the use of Facebook Credits outside of social games will discuss the current state of Facebook Credits and their typical uses, explain how virtual currencies are already disrupting several industries, and debate which types of transactions are the next to be changed by the emergence of a virtual currency that is in demand and cheap to distribute.
Speakers
Managing Editor | Inside Network
Lead Writer, Inside Facebook | Inside Network
VP of Mktg | Milyoni
Co-Founder & VP of Prod | Ifeelgoods
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Panel
Hashtag #sxsw #NotVirtual
Theme Social Networks
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP13852
3:30pm
Social Media & Young Children: Our Kids' Futures
With the onset of Google+ Hangouts, Skype on Facebook, and the plethora of other social media sites, how and where do the kids fit in? Or should they be left out of the equation all together? Our panelists will share their fascinating theories, their kid-tested results and the sometimes surprising conclusions for what our kids' online futures could look like. After this discussion, you'll better understand and appreciate what makes and breaks engaging, social media platforms for kids.
Speakers
Founder | Scoot & Doodle Inc | Christine Egy Rose is CEO and...
Interaction Researcher | Google Inc | Hayes Raffle is an interaction...
CEO | TokBox Inc | Ian is Chief Executive Officer at TokBox...
Co-founder | Scoot & Doodle Inc | Patty Chang is a co-founder...
Consultant/Educator | For many years I held positions of a teacher...
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Panel
Hashtag #sxsw #real-time
Theme Social Networks
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP9681
5:00pm
Why Your 5-Year-Old Is More Digital Than Most CMOs
Being a digital native is taking on new meaning now that kids can interact with iPads before they're out of diapers. From enabling autistic children to communicate, to mastering four-syllable words before they reach four years old, touch screens have empowered kids at an incredibly young age.
But touch screens are just the tip of the iceberg. There are profound lessons to be learned from the littlest among us—lessons that can have great impact on how we design brand experiences for people of all ages.
Through original research and observation we will highlight the surprising advantages the under-six set have over today’s CMOs. We’ll explore ideas and different ways of thinking that emerged from our research, and provoke new behaviors for today's marketing professionals.
Speakers
Head of Creative Innovation | Google Inc | John Militello is...
Group Planning Dir | R/GA | Sean understands there’s more to...
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Dual
Hashtag #sxsw #kidCMO
Theme Social Networks
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP10658
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