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Filter: Omni Downtown (Lone Star)
 

11:00am

Radio-Free Yoga: Self-Realize x Social Enterprise
    Saturday March 10, 2012 11:00am - 12:00pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    No sticky mat necessary, though we'll address sticky situations arising from poor online social media manners and how to heighten our collective consciousness as upright citizens of the social media community through the lens of the yamas--the five universally ethical disciplines of yogic philosophy that govern how we interact with others. Transcending creed, country, age and time, these include non-violence, truth, non-stealing, continence, and non-coveting. We'll explore how online social media's far-reaching platform coupled with the implementation of the yamas breeds powerful potential for personal growth and philanthropic progress. No matter the model, the domain, or the product/mission/vision: the tipping point that will bring home humanity’s collective blue ribbon in advancing positive social change is perhaps best liberally paraphrased in the words of Krishna in the yogic text, the Bhagavad Gita: 'You have a voice and a purpose. For Pete’s sake, use them.' As online bodhisattvas-in-training minding our Ps and Qs and setting our integrated intentions toward information, news and POV dissemination, together we can, in the words of Gandhi, be the change we wish to see in the world. We'll share wellness tools to support you while you’re off saving the web wide world and explore the value added to both the person and the populace in bringing mindful media to the masses, one heartfelt hashtag at a time. Don’t worry, we won’t make you chant (well, maybe we will).

    Speakers
    Partner | Where Is My Guru | A New York-based, worldly-wise …

    Founder | Where Is My Guru | Jessica Durivage , founder and …

    Co-Founder | Off the Mat Into the World | Seane Corn is an i…

    Director, "Kumaré" | DISPOSABLE | Vikram Gandhi is a New Yo…

    Founder | elephantjournal.com | Waylon Lewis is a “Dharma …


    Type Interactive, Panel
    Hashtag #sxsw #radioguru
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13903


12:30pm

Shoebox Full of Photos: Beyond Digital Storage
    Saturday March 10, 2012 12:30pm - 1:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Do you remember when you cracked open that shoebox full of snapshots in your grandmother's attic and discovered a past generation? Will your grandchildren be able to have the same experience? Will they be able to log in and dig up your Facebook albums? Will they be able to boot up your old iPhone? Hundreds of thousands of photographs are uploaded to online services every day with little consideration for the temporal nature of everything we put in the cloud. If Kodak decides to stop making film, the photographs in your closet will remain, but the same is not true if Facebook decides to shutter its photo business. And while a tattered photograph continues to tell a story, a corrupted hard drive or a hacked account can destroy a lifetime of photos in an instant. Is a shoebox full of photographs simply nostalgia, or is it more? Are the images we take just for us, or do we have a responsibility to leave behind more than just a pile of bits for future generations to discover?

    Speakers
    Founder | jcn.me


    Type Interactive, Panel
    Hashtag #sxsw #shoebox
    Theme Social Networks
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9976


3:30pm

Not Your Mommy's Blog: The Evolution of Dad Blogs
    Saturday March 10, 2012 3:30pm - 4:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Mommybloggers have become a major force in electronic social media and are making an impact on traditional media, as television and print journalism cross over into the blogosphere. But what about dads? Over the past few years we're seen an increase in men writing online about their experiences as fathers. Dadbloggers are writing about a number of issues that men have traditionally shied away from discussing: work-life balance, the challenges and rewards of raising children, and how being a father affects men both physically and emotionally. With the attention given to mommybloggers by media and brands, can we expect dad bloggers to grow and have the same clout? Does the dadblogging community exist, and does it represent an accurate cross-section of American fathers? Will brands and publishers flock to dadbloggers as they have to mommybloggers? We'll explore the opportunities and challenges dads face as they look to push dadblogging into the public consciousness.

    Speakers
    Editor-At-Large | Esquire Magazine | A.J. Jacobs is the edit…

    Her Bad Mother

    Editor-In-Chief | ManoftheHouse.com | Craig J. Heimbuch is t…

    Principal | Sway Group LLC | Danielle has been successfully …

    Founder/Managing Editor | DadCentric | Jason Avant is the fo…

    VP/GM | Babble Media Inc


    Type Interactive, Panel
    Hashtag #sxsw #dadblogs
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11424


 
 

11:00am

Marketing’s Shift from Waterfall to Agile

12:30pm

Turning Slacktivism into Online Activism

3:30pm

5 Brands Travel the US Inspiring Entrepreneurship
    Sunday March 11, 2012 3:30pm - 4:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Grasshopper, Mailchimp, Wufoo, Shopify, and Batchbook all joined forces in 2011 to create and execute the Barcamp Tour. We journeyed across the country together to work with 10 different entrepreneurial cities and help them put on a barcamp that would inspire / energize their communities. We shared our passions, listened to other peoples, and took in the unique character of each city we visited. Boy did we learn a lot. We would love to share those observations & experiences with you in hopes that you might take that passion back to your own community. We also wanted to explain why our 5 brands so strongly believe in free beer and hugs versus banner ads and trade shows. These word of mouth branding tactics have been a major part of all 5 of our company’s growth, and we are ready to share our secrets!

    Speakers
    Head of Integrations & Partnerships | MailChimp | Amy Ellis …

    Mgr of Brand Dev | Batchbook | Christelle is the Brand Devel…

    Platform Evangelist | Shopify | Joey deVilla is Shopify's ro…

    Founder & COO | Apptopia | Jonathan is a co-founder of the B…

    Ambassador of Buzz | Grasshopper | Stephanie is the Ambassad…


    Type Interactive, Panel
    Hashtag #sxsw #BCTour
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100068


5:00pm

Security and Privacy in Social Networks
 
 

11:00am

“But Is It Art?”: The Aesthetics of Social Culture
    Monday March 12, 2012 11:00am - 12:00pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)

    Media theorist Marshall McLuhan famously envisioned a cultural “global village,” a collective identity shaped by the media we share. To a remarkable extent he foresaw how social media would change the game of culture, putting the power of creation in more hands than ever before, and this change in itself would be the new culture. Now that that future has arrived, have the inherent limitations and transitory nature of YouTube videos and Facebook postings made the new aesthetic canvas so small that no great work could emerge – like a (Rebecca) Black hole collapsing in on itself? While McLuhan insisted that the value of the content itself wasn’t as important as the channel that served it, in a quick-hit landscape where the memes of “Charlie Bit My Finger” and “Friday” are major touchstones, it’s fair to ask whether the changes in media have raised mediocrity and banality to an art form. So is the new social culture a vital democracy or decomposing exquisite corpse?

    The Austin Chronicle recommends this event in "Tumblr Today, the Tate Tomorrow: Does the rise of social media mean more art or just more noise?" Read the full feature here.



    Speakers
    Dana Vachon's writing has appeared in Vanity Fair, Slate, Sa…

    Professor | Harvard University | Before moving to Harvard in…

    Creative Dir | Razorfish | Tim Sheridan is a writer, creativ…


    Type Interactive, Panel
    Hashtag #sxsw #isitart?
    Theme Social Networks
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP9582


12:30pm

Tech Unity Beyond the #SpecialNeeds Hashtag
    Monday March 12, 2012 12:30pm - 1:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Special needs communities unite! This brainstorming session will take a look at how some people have been able to harness the power of online community to bring special needs parents together. We will look at what social tools work and don't work when parents look for ways to get support for their special needs kids. Talk to a special needs parent and you'll realize, this community does not come together often enough to share how we make advocating for our children work. This is not a session looking to find funding for our child's challenges. This is a conversation where anyone with a link to any type of special need can talk about the need for community and advocacy in a culture where abilities of all types should be celebrated.

    Speakers
    Mom Advocate | Born Just Right LLC | Reeves is passionate ab…

    Consultant | Kate’s business card has the official title o…

    Author | St Martin's Press | Robert Rummel-Hudson's memoir, …


    Type Interactive, Panel
    Hashtag #sxsw #sn
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11932


3:30pm

Sharing: A Window into the Human Psyche

5:00pm

Social Flubs: Can Bad Publicity Be Good?
 
 

11:00am

Get Lucky: Create Serendipity to Spur Innovation

12:30pm

Music 2.0: Engaging Fans with Mobile Social Apps
    Tuesday March 13, 2012 12:30pm - 1:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)

    In the intersecting worlds of music and social, how are startups and artists working together to enhance the music experience? By embracing mobile and social networks, bands are able to connect with their fans and interact with them directly. Companies like GroupMe, Mobile Roadie and GetGlue provide platforms for direct communication between fans and music labels, artists and festivals, fans use them to pull in info about their favorites and share the experience with their friends. During live events, mobile networking apps are helping people connect, coordinate plans and interact with their favorite musical personalities. By using technologies like these, artists and festivals can grow their fanbase, maintain loyalty and utilize a direct channel to provide relevant information to their fans, wherever they are, in real-time. These panelists will share their experiences working with music labels and how they went about building apps to provide consumers with the best music experience.

    Speakers
    Sr Writer/Editor, O Music Awards | MTV Networks | Brenna Ehr…

    Digital Mktg Exec | Creative Artists Agency | Glenn Miller i…

    Dir of Business Dev | GetGlue | Matt Thomas is the Director …

    CEO | Mobile Roadie | Michael is the CEO of Mobile Roadie, t…

    Head of Business Development | GroupMe | Steve Cheney is hea…


    Type Interactive, Panel
    Hashtag #sxsw #Music2pt0
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13806


3:30pm

Forget Radio. Let Your Fans Market Your Music
    Tuesday March 13, 2012 3:30pm - 4:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Radio no longer drives music sales - social does. In fact, if you get your strategy right, you can drive sales almost entirely through your existing fans.This panel session will be led by Crowd Factory CEO Sanjay Dholakia along with 4 other Music Industry Leaders who specialize in Social Media in order to look at new social marketing techniques that mobilize a fan base to rapidly build awareness and buzz around new music and artists. The discussion will focus around fan-fueled social marketing strategies being used by top artists such as Jennifer Lopez, Britney Spears and Robin Thicke as well as emerging artists such as Cady Groves. The panel will examine group deals in the music industry and as well as how radio has shifted to social. In addition panel members will provide tips for social marketing that work for both established and emerging artists including insights into the group deal that helped land Britney Spears' "Femme Fatale" at #1 on the Billboard charts.

    Speakers
    Dir, CRM & Social | Interscope | Chris Mortimer oversees fan…

    Artist Manager | Stiletto Entertainment | Cyndi spent seven …

    Epic Records | David has 14 years experience in the music bu…

    Director, Online Marketing | Razor & Tie | As Director of On…

    CEO | Crowd Factory | Sanjay is the CEO at Crowd Factory, th…


    Type Interactive, Panel
    Hashtag #sxsw #FanMarket
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12711


5:00pm

How to Write an RFP for Social Media
 

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