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Filter: Sheraton Austin (Capitol ABCD)
2:00pm
Digital vs. Print: Storyboard to Digital Delivery
This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, digital marketers, programmers and digital publishing pioneers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies and how publishers are collecting and using metadata to enhance the reader experience.
Speakers
VP, Hearst App Lab | Hearst Magazines | Chris Wilkes is the vice...
CTO | Conde Nast | Joe Simon is Executive Vice President - Chief...
CTO | Next Issue Media | KEITH BARRACLOUGH CTO, EVP Products...
EVP & Chief Digital Officer | Meredith National Media Group...
VP, Digital Business Dev | Time Inc | Perry Solomon is the Vice...
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Panel
Hashtag #sxsw #NextIssue
Theme Journalism and Online Content
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP13155
3:30pm
5:00pm
Get Lit: Why Story Matters
You built a product. It's amazing, brilliant, even earth-shattering. You know it, your team knows it, your mom knows it. So why doesn't anyone else seem to get it? The answer may be that you haven't told them the right story. As it turns out, good writing is hard to come by, and people who are good at making things aren't necessarily the best at telling their story. But don't worry: you can learn! In the world of fiction, we've been thinking about story--and how to make it powerful, visceral, and beautiful--for a long time. This panel will bring the practices and structure of fiction to help you transform your idea, product, or service from the mundane to the sublime.
Speakers
Editor | American Short Fiction | Jill Meyers is the Editor of...
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Solo
Hashtag #sxsw #getlit
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP13336
9:30am
A Penny Press for the Digital Age
In the 19th century, the “penny press” revolutionized journalism by covering news that appealed to the broadest possible public. Today, as media organizations struggle to monetize online coverage and chase tech trends, they have all but abandoned less-than-affluent readers — and with them, the commitment to public service journalism. According to Pew, fewer than half of Americans who make under $75K a year go online for news. This panel will reconsider the digital divide in terms of information as well as technology. We’ll explore how low-income and working-class people – the majority of Americans – can be included in the future of online news. We'll discuss new models for participatory, data-driven local journalism. We’re not trying to save newspapers or kill them off. Our aim is to help bring journalism back to those who punch a clock. This Future of Journalism Track is sponsored by The Knight Foundation.
Speakers
Assoc in Research | DeWitt Wallace Center for Media and Democracy...
COO | MetaFilter | Jessamyn West is a community technologist...
Editor-in-Chief | Voice of OC
Editor-in-Chief | Voice of OC
Asst Professor | School of Journalism and Mass Communication...
Founder & Pres | Banyan Project | Tom Stites is founder and president...
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Panel
Hashtag #sxsw #digipenny
Theme Journalism and Online Content
Level Beginner
Website http://schedule.sxsw.com/2012/events/event_IAP10427
11:00am
Real-Time Newsjacking & a Cold-Blooded Tweeter
At UrgentGenius.com, we've spent 2 years gathering examples of ideas that have achieved stand-out by hijacking the news or have created real-time content. For SXSWi we've searched the globe to find real-time topical genius. The result? Well, it sounds like a bad joke: What do you get when 3 strangers – a Brit, a Dutchman and a man from Taiwan - walk into an Austin bar with a lady snake that promptly escapes. Chaos and a hopefully engaging panel ensues. The sharp-tongued @BronxZoosCobra gained 200,000 followers as she live-tweeted her escape from the zoo. She is the second-most followed animal on Twitter and will be the conference's first reptile speaker. Michael Logan heads up the content arm for satirical animators NMA while Remco Marinus shot a new commercial every day for IKEA's 365 campaign. This Future of Journalism Track is sponsored by The Knight Foundation.
Speakers
Egyptian Cobra | C/O Urgent Genius
Planning Director | Iris Worldwide | Esty Gorman is the Regional...
Regional Creative Dir APAC | Iris Worldwide | Grant is the Regional...
Head of Content & Business Dev | Next Media Animation | Michael...
Creative Dir | Lemz | I'm a Creative Director and partner at...
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Panel
Hashtag #sxsw #UGNewsjack
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP10979
12:30pm
Rude Awakening: Content Strategy Is Super Hard
It's official: "content strategy" has become a trendy buzzword phrase that everyone is using to describe everything remotely related to content. SEO content strategy! Social media content strategy! Content marketing content strategy! Wait. This sucks. Weren't we just starting to focus on The Important Stuff? The messy, complicated content stuff that companies have been ignoring for years? What needs to happen now if we're finally going to get this content thing right? Four of the brightest minds in content strategy will tackle some the toughest issues our companies are facing: cross-platform distribution, governance, legacy content, distributed publishing, and trying to prepare our content for future technologies we can't possibly predict. This Future of Journalism Track is sponsored by The Knight Foundation.
Speakers
Content strategist & editor | Brain Traffic/Contents Magazine/Opennews...
Dir | Gnostyx Research | Joe Gollner (http://www.gollner.ca...
Managing Partner | Bond Art+Science
CEO | Brain Traffic
SVP Customer Experience | Wells Fargo | Mark McCormick is Senior...
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Panel
Hashtag #sxsw #RudeAwaken
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP9137
3:30pm
The Curators and the Curated
At the heart of our conversation: the relationship between publishers of original content and the web’s most influential curators. Seems simple, right? Content creators get eyeballs and curators get work to share. But with some curators dwarfing publications in size and influence, and with some publishers investing heavily in curation projects of their own, that relationship is getting a little complicated. We’ll get our hands dirty and break down just how important curators and publishers are to each other, how money plays into things and how attribution has become a lost art. Other fun stuff you’ll learn: what makes a curator influential, how content-creators can be curator friendly (and vice versa), and the evolving distinction between curation and aggregation. This Future of Journalism Track is sponsored by The Knight Foundation.
Speakers
Sr Editor | The Atlantic | Alexis Madrigal is a senior editor...
Columnist/Reporter | The New York Times
Founder | Brain Pickings | Interestingness curator and semi-secret...
co-founder | longform.org
Flipboard
Co-Founder | Percolate
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Panel
Hashtag #sxsw #curation
Theme Journalism and Online Content
Level Beginner
Website http://schedule.sxsw.com/2012/events/event_IAP10618
5:00pm
Reporters & Evangelists: Politics of Online News
How much does ideology matter for online journalists and news sites? People talk about a fractured web of ideological bubbles where liberals go to Daily Kos and conservatives to The Daily Caller. But do more traditional media outlets use ideology as a way to make their brands stand out online? Does taking an ideological position on the Web damage a reporter's credibility? Is selling your ideology a good way to make a living on the internet?This panel assembles an all-star cast of reporters from the BBC, The Guardian, Politico, and even Ohmynews.com in Korea to debate that question. Between them they have written for some of the top online news sites on three continents and have appeared on ABC, CBS, CNN, CNBC, MSNBC, and FOX. Representing a range of political attitudes and journalistic creeds, the panel will seek to answer: What is the role of ideological journalism in online news? This Future of Journalism Track is sponsored by The Knight Foundation.
Speakers
PhD Candidate | University of Cambridge | Andrew is a PhD candidate...
Journalist | The Guardian | Mary O’Hara was born and grew up...
Co-founder, Managing Editor | Partisans.org | --Excited to be...
Journalist/Pundit | Roll Call | Shira Toeplitz is a politics...
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Panel
Hashtag #sxsw #partisans
Theme Journalism and Online Content
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP11690
9:30am
Storytelling Beyond Words: New Forms of Journalism
We are in the midst of a digital revolution, and yet journalistic storytelling remains trapped in the Stone Age. We have all sorts of digital tools at our disposal -- video, social media, interactive graphics, etc. -- and still our stories are boring. Our panel will help you think in new ways about storytelling forms. Instead of sending users to a separate link for a video, why not embed video into the story at strategic points? Instead of writing long articles analyzing the accuracy of a politician's statements, why not invent a meter that allows the audience to quickly see that for themselves? We'll offer examples of how journalists harness digital tools to reinvent storytelling in ways that delight audiences, elucidate complex issues, improve communities and strengthen democracy. This panel is for geeks who care about storytelling; it's for storytellers who care about digital tools; and it's for anyone who cares about the future of journalism.
Speakers
Editor/Interactive News | The New York Times | Aron Pilhofer...
Professor | Duke University | Bill Adair is the Knight Professor...
Editor in Chief | The Journal Register Co | Jim Brady is the...
Dean of Faculty | The Poynter Institute | Stephen Buckley is...
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Panel
Hashtag #sxsw #stories
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP10994
11:00am
140 Characters vs. 14000 Words: The New Long Form
In the age of shortened attention spans and journalism that exists in 140 characters or less, how does long-form journalism not only compete but prevail in the digital space? Slate editor David Plotz, creator of Slate’s noted fresca program, will showcase some of the latest and most engaging interactive features that are redefining long-form journalism on the web. Evan Ratliff, contributing editor at Wired and founder and editor of The Atavist, will present the newest opportunities for interactivity within long-form in-app. This isn’t your grandmother’s long-form -- the innovations showcased in this presentation move us to the next phase of the medium, helping to transform long-form journalism pieces into traffic success stories, and a boon for advertisers.
Speakers
Editor | Slate | David Plotz is editor of Slate. Before joining...
Co-Founder & Editor | Atavist | An award-winning journalist and...
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Dual
Hashtag #sxsw #longform
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP11046
12:30pm
The Secret Path to Success in Online Video
There is a clear path to success with online video, but it's counter to conventional wisdom and everything you've learned about traditional media. Learn from the best in the business how producers are creating sustainable series, growing audiences and brand so they can hire staffs and production companies to support them and become the new media mogul. The answers to how and why they do this, and succeed, will surprise you.
Speakers
Pres | Smosh/Alloy Digital
Creative Director | Rooster Teeth
Co-Founder | blip.tv | Dina Kaplan is co-founder of Blip, the...
CEO | Channel Awesome
Founder, Host, Producer | Day[9]Tv | Sean “Day[9]” Plott...
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Panel
Hashtag #sxsw #webseries
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP9625
3:30pm
How to Be an Idea Factory
As a New Yorker cartoonist, Matthew Diffee comes up with ten ideas every week to pitch to the magazine. For every one idea that makes it into print, nine are rejected. The creative life is a numbers game. The more ideas you have, the better a few of them will be. After twelve years of cranking it out, Diffee has learned a few things about being consistently creative. As editor of The Rejection Collection books, he's got some important things to say about dealing with rejection too. This is nuts and bolts, hands-on, day-at-the-idea-factory stuff that you can really use to increase the quantity and quality of your creative output and it might also be funny.
Speakers
The New Yorker | Diffee has a background in art and stand-up...
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Solo
Hashtag #sxsw #MoreIdea$
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP13171
5:00pm
On the Internet, Everyone Knows You're a Dog
As former Representative Anthony Weiner discovered the hard way, remaining anonymous in this hyper-social world is becoming nearlyimpossible. But what sucks for Anthony Wiener has been great for conversations on the Web – with the rise of authenticated platforms, anonymous comments and posts are giving way to real dialogs between authors and their audiences.
For example, when comments on popular sites like TechCrunch became tied to real Facebook profiles, the experience went from a juvenile insult-fest to a civil value-add information exchange. There’s undoubtedly progress to be made, but authentication and social platforms are giving us a glimpse of what the future holds: low friction ways to connect your opinion to a piece of content, easier ways to see what your friends care about, and better ways to insert your POV.
For better or worse, it’s becoming harder to remain anonymous online. In this panel discussion, we will discuss how technology is changing online self-expression.
Speakers
Founder | 4chan/Canvas | Christopher "moot" Poole is the founder...
Community & Content | Findery | Heather Champ built her first...
Community Evangelist/Instagram Queen | jayzombie | Jessica is...
Advisor | Twitter
Investor
GM | Dogster/SAY Media | Founder, innovator, investor, advisor...
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Panel
Hashtag #sxsw #SAY
Theme Journalism and Online Content
Level Beginner
Website http://schedule.sxsw.com/2012/events/event_IAP9824
9:30am
The Hyperlocal Hoax: Where's the Holy Grail?
Over the last decade, so called "Hyperlocal" websites, apps and services have been "the next big thing." Now quick: Name one super-successful company in that space. Now name ten in the graveyard.This isn't to say that we don't believe in the power of digital to bring more and better news and commerce to neighborhoods. We'll gather some of the best minds in (and outside) of the industry -- those who have gotten closer than most -- and have a nothing's sacred discussion of how a megacorp or a network of plucky locals can actually build the Next Big Thing.
Speakers
Dir | MSNBC/Lost Remote/Next Door Media
CEO/Founder | Placeblogger | Lisa Williams runs Placeblogger...
Dir of Digital Media | King Broadcasting | Author of three books...
Principal | Just Be Amazing | Mike Orren is a new media junkie...
Publisher/Editor | Dallas South News | Shawn P. Williams is the...
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Panel
Hashtag #sxsw #hyperhype
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP9076
11:00am
Has Twitter Made the Sports Reporter Obsolete?
An NFL star live tweets his own traffic stop. An accidental DM reveals a shocking trade rumor. Instead of press releases, Tiger Woods breaks news about Tiger Woods by having @TigerWoods share a link to TigerWoods.com. These are just a few examples of sports stars bypassing traditional media outlets to tell their stories directly to fans. Athletes and teams no longer just control the message, they can be their own messenger. So what is a sports reporter to do? In an era of real-time box scores and self-created scoops, has the role of the traditional reporter doing locker room interviews and post-game recaps become irrelevant? Two respected and highly engaged sports journalists discuss how the immediacy and reach of Twitter have changed the very nature of their jobs—and how sports media must adapt to the "always on" world.
Speakers
College Football Reporter | CBS Sports | Bruce Feldman is a New...
Writer | The Atlantic Wire | Dashiell is a freelance writer and...
Reporter | ESPN
Media Reporter | Sports Illustrated | Richard Deitsch is a writer...
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Panel
Hashtag #sxsw #SportTweet
Theme Journalism and Online Content
Level Beginner
Website http://schedule.sxsw.com/2012/events/event_IAP10343
12:30pm
3-2-1 Publish: Prepping the News Room for D-Day
3-2-1 Publish: Fine-tuning Your CMS, Digital Staff & Social Feedback Loops for D-Day: You can’t predict an earthquake, flood, or tornado, or revolution, but you can plan for major news events – like the World Series, a royal wedding, or an upcoming presidential election. How can real-time news organizations prep their reporters, technology infrastructure, and social feedback loops for a big news event? In today’s real-time, instant-feedback news cycle, what do readers expect in event coverage? News organizations will find out how to apply new data-mining techniques and content management algorithms to “predict” what readers will want to read about, so you can cover the “big events” in a way that will drive optimum traffic and ad revenues.
Speakers
Sr Mgr, WatchESPN | ESPN | I manage SEO/search and social media...
Publisher & CEO | Philadelphia Media Network
Senior Product Manager, Social Media and Search | Boston Globe/Boston.com...
VP & Managing Editor | CNN
Exec Editor | UberMedia | Sheigh Crabtree is Executive Editor...
Chief Reveune Officer | Perfect Market | As Chief Revenue Officer...
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Panel
Hashtag #sxsw #321Publish
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP10180
3:30pm
It's Not News, It's Business
Journalism's future hinges on one thing, and it's not content, readers or devices. It's money. Producing stories, no matter what the form, takes money, and now journalists and media entrepreneurs alike must figure out how to make a product that serves the public and meets the bottom line. Our collection of editors, designers and entrepreneurs will talk about getting past any misgivings about the business side of journalism, and thinking creatively about products, events and partnerships off news.
Speakers
Exec Editor | GOOD Magazine | Ann Friedman is the executive editor...
Managing Dir | IDEO | Colin Raney is a Location Director and...
Asst Editor | Nieman Journalism Lab | Justin Ellis is an assistant...
Fellowships Dir | Hasso Plattner Institute of Design at Stanford...
Design Dir | IDEO
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Panel
Hashtag #sxsw #NotNews
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP11335
5:00pm
Snackable Content: Working in a Bite-Sized Future
The future is in Snackable Content, but is that a good or bad thing, and how can it be linked to existing paradigms of content distribution and goals? The Snackable Content panel will cover aspects of the changes that have occurred with regards to the proliferation of mobile, social, and aggregation of content on the web. Making content into bite-sized, beautiful and (ideally) meaningful pieces makes it more likely to be shared, but what should be considered in terms of design, discovery, conversion and community? This panel will consider these ideas from multiple perspectives including social design, web trends, community, and advertising/marketing; along with some purely observational and theoretical perspectives on social networks and sharing. Listen and ask questions to thought leaders from the arenas of new media publishing, design, marketing, local community, international brands; and hear from deep thinkers about the web and network interactions in general.
Speakers
Dir of Strategy | JESS3 | I'm the Director of Strategy for JESS3...
The Curiosity Collective | Hi there! I'm a freelance Communications...
Director of Computering | Barton F Graf 9000 LLC | aka @evil...
CEO | Little Bird | Marshall Kirkpatrick (@marshallk) is the...
NIKEiD Digital Lead | NIKE | Todd Ames is the NIKEiD Digital...
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Panel
Hashtag #sxsw #Snackable
Theme Journalism and Online Content
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP11059
9:30am
Vetting in the Age of Social: Who Do You Trust?
In the past, an editor, a professional trained to vet content for a publication decided what you consumed. Today, content is vetted by our friends, celebrities, and strangers we've 'liked', followed, or circled. Influence over who shares what, how often it is shared, and eventually what shows up in search is the holy Grail for anyone who wants their content to be consumed: news organizations, PR professionals, marketers, bloggers, and more. We will discuss where this is leading us, what we can do to make sure we get information we "need to know," and how that information/content is
prioritized and weighted by trust.
Speakers
Sr Editor/Producer at CNN | CNN
Global Dir, Emerging Media | PR Newswire DC | Michael Pranikoff...
CEO/Dir of Strategy | Code Name Max | Hello! Thanks for taking...
Dir of MultiMedia Engagement | PR Newswire | Tom is a seasoned...
CEO | UBM TechWeb | Tony Uphoff is CEO of UBM TechWeb. UBM TechWeb...
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Panel
Hashtag #sxsw #vetting
Theme Journalism and Online Content
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP9214
11:00am
Is Aggregation Theft?
In the beginning, there was Slate's beloved news roundup, “Today’s Papers.” Then, in 2001, The Week magazine landed in the States with great success and pioneered the art of news and opinion curation in print. But it wasn’t until the Huffington Post crashed the party, generating huge traffic with dozens of rewritten stories from other sources every day, that "aggregation" became a dirty word, and critics began calling it theft. Join top media writers and the trailblazers of aggregation for a conversation
about the art of filtering and curating other organizations’ content, and where this editorial model fits into the new media landscape. Decide for yourself: aggregation—friend or foe?
Speakers
Editor in Chief | The Week | Bill Falk has been the editor-in-chief...
Editor in Chief | The New York Observer
Finance Blogger | Reuters
Chairman & Editor in Chief | The Slate Group | Jacob Weisberg...
Deputy Editor | Slate Magazine | Julia Turner is Slate's deputy...
Editor at Large | Ad Age | Simon Dumenco is editor at large and...
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Panel
Hashtag #sxsw #Curate
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP9624
12:30pm
3:30pm
Audience-Centric Media: Wants and Needs in News
The big dilemma for digital news publishing platforms is how to balance what people “want” to know with what people “need” to know. Most algorithms learn readers’ news consuming habits but have no ability to predict people’s interests when the next tsunami strikes. Likewise, publishers around the world are learning their assumptions of how, when and where people want their news are all wrong. For example, tablets have given a second life to long-form reading, thought to be dead because of the move towards shorter stories online. We will discuss the right formula for news publishers – both platforms and news media companies – to help them define the content they push to readers. We will examine readers' wants, needs and desires based on their consumption patterns, or touch points: when, where and how they want to get their news and how to create the right mix of news offerings to satisfy a reader that has more choices – and more control over those choices – than ever. And we will discuss the topic of serendipity: how to accurately predict interests ahead of time without missing something important, fascinating or plain interesting that’s out of people’s favorite topics. Panel includes executives from Pulse, Evri and Hearsay plus experienced media observers.
Speakers
VP of Product | Evri.com | Boston-baked web enthusiast, now working...
Business Dev | Alphonso Labs (Pulse) | Cristina leads business...
Co-Founder | Rest of the World Media | Gabriel Sama is a co-founder...
Founder | Hearsay
Digital Projects Editor | Digital First Media | Mandy Jenkins...
Internet & Social Media Strategist | Stanford School of Engineering...
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Panel
Hashtag #sxsw #ACN
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP12550
5:00pm
This Talk Is NSFW: Nudity and Online Journalism
Placing the letters "NSFW" on an article is supposed to tell people to keep away unless they're browsing from home, but seasoned web producers know those four letters usually bring in more readers than they'll ever turn away. Nudity for the sake of nudity is something else entirely (hint: it's porn), but burlesque shows, adult conventions, nudist colonies, performance art and the porn industry are all valid subjects of journalistic inquiry -- there just happen to be lots of naked people there too. This talk will explore the unique issues facing bloggers and photographers who cover NSFW events.
Speakers
Web Editor | LA Weekly
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Solo
Hashtag #sxsw #nsfwsxsw
Theme Journalism and Online Content
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP11514
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