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2:00pm
The Future of Lifestyle Media
Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you break in? Once in, how do you stay current? This panel will first define the nebulous term “lifestyle media,” from national design magazines with full staffs to small, personal blogs headed by creative individuals. Who is the target market for lifestyle media? What do they want / need? How can you transition from being a lone, creative blogger to a nationally known resource? Second, we’ll discuss innovation in lifestyle media. Where is the innovation? How does the rise in online lifestyle media change the traditional media landscape? What’s the future of lifestyle media? Finally, we’ll discuss the nuts & bolts of lifestyle media. How do you hone your focus? Is your expertise more style-oriented? Are you a foodie? How can you channel your interests and knowledge in the right direction? Our panelists include the founder of one of the world's most popular design blogs, and editor-in-chief of a national lifestyle print magazine. Get a behind-the-scenes look at the relationship between print and online, and how major players in lifestyle media are working together.
Speakers
Dir | Krrb | Andrew Wagner is the current director of Krrb a…
Editor | Camillestyles.com | Camille Styles is the founder a…
Founder | DesignSponge.com | Grace Bonney is the founder and…
Editor, Food & Prop Stylist | Sweet Paul Magazine
Editor | Austin Eavesdropper | Tolly Moseley is a freelance …
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Panel
Hashtag #sxsw #lifestyle
Theme Journalism and Online Content
Level Beginner
Website http://schedule.sxsw.com/2012/events/event_IAP100143
3:30pm
5:00pm
The Fashion Fog: Redefining Content & Commerce
Commerce and content have never been so intertwined. Fashion editors are jumping ship from magazines to join leading e-commerce platforms, while editorial destinations are introducing local deals and e-shops left and right. But does content really generate commerce? What do social shopping and style sharing apps, YouTube's haul community and digital influencer-focused affiliate programs say about the way consumers are spending their time and their money?
Speakers
Dir, Mktg & Communications | Pose | Alisa Gould-Simon is the…
Sr Prod Mgr | ideeli Inc | Allison Kellman is the Senior Pro…
CEO | Of a Kind | Claire’s first foray into the fashion in…
Co-founder & Pres | Of a Kind | Erica Cerulo is the co-found…
Exec Editor of Luckymag.com | Conde Nast Lucky Magazine | La…
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Panel
Hashtag #sxsw #FashionFog
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP9791
9:30am
When Copyright Trolls Attack
On 2010, the U.S. Copyright Group quietly targeted tens of thousands BitTorrent users for legal action in federal court in Washington DC. The defendants, who started off as unnamed "John Does", were accused of having downloaded independent films such as "Far Cry," "Steam Experiment," and "The Hurt Locker" without authorization. The organization went on to sue thousands of defendants at a time, hoping to extract quick and easy settlements. By the end of the year, U.S. Copyright Group had been joined by similar companies that sued people all over the United States for allegedly downloading porn and for reproducing newspaper articles in blogs. In less than two years, copyright trolls have sued almost 200,000 people.
Speakers
Principal & Attorney | Mudd Law Offices | Charles Lee Mudd J…
Activist | Electronic Frontier Foundation
IP Attorney | Electronic Frontier Foundation
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Panel
Hashtag #sxsw #CopyTrolls
Theme Journalism and Online Content
Level Beginner
Website http://schedule.sxsw.com/2012/events/event_IAP11539
11:00am
Rethinking How to Communicate Science
It's been 30 years since Edward Tufte convinced designers that the visual display of quantitative information mattered. We illustrate evidence to promote understanding, but our choices to express science have changed. The pervasiveness of technology in our lives generates volumes of data. Increasingly, scientists and researchers make extensible versions of their datasets available. Crowdsourcing projects generate additional data sources. The result is a new diction to distinguish fact from fiction.We used to rely on science writers and designers to translate impenetrable academic and scientific studies. Today, citizens and academics alike have accessible ways to visualize information. Is that enough? Communicating about science requires balancing competing interests with conflicting evidence. The craft of science communication will evolve with new technology and the ways we decipher the political, social and economic context of available evidence will be increasingly critical.
Speakers
Pres | Chicago Justice Project | Laura serves as a senior vi…
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Solo
Hashtag #sxsw #RethinkSci
Theme Journalism and Online Content
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP12326
12:30pm
Rise of Analytics: Impacting the Editorial Process?
The rapid proliferation of choices at the readers' fingertips for accessing content has made the editor's job more complicated than ever. Behavioral analytics will uncover when readers want what content, where they are when they want it, and if they want it on their phones, tablets, or PCs. Understanding user behavior across these platforms will not only guide the editor on how to deliver digital and mobile content but also offer new insights on how to deliver traditional, offline content to improve the readers' overall experience with the brand.
Speakers
Executive Director, Analytics | Conde Nast | Chris leads the…
Managing Editor | Wired Magazine
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Dual
Hashtag #sxsw #editdata
Theme Journalism and Online Content
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP12141
3:30pm
Data Visualization and the Future of Research
Data are the building blocks of information, fueling our algorithmic digital world. But with so much data being produced, how can we process it? Visualization techniques allow users to understand vast amounts of data that we can’t parse. Get up to speed on techniques of data visualization from scientific researchers and scholars working in informatics, computer science, and physics – and see how these tools can help you understand Twitter. And data analysis and visualization isn’t just for science. The digital humanities movement shows us that innovative data practices aren’t just for science anymore. See innovative digital humanities research in data mining and visualization that will have you thinking differently about literature and history. This panel focuses on developments in data visualization strategies but will also covers the basics of data, some major issues with data analysis and data visualization, and prominent theories of visualization.
Speakers
Associate Professor | Indiana University | Johan Bollen is a…
Program Officer | Alfred P Sloan Foundation
Dir, Education & Scholarly Comm | Microsoft Research | Lee D…
Sr Acquisitions Editor - Information Science | MIT Press | M…
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Panel
Hashtag #sxsw #dataviz
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP10546
5:00pm
Copy Matters: Content Strategy for the Interface
When it comes to space-constrained interface content (from the web down to the smallest smartphone app), every word has to communicate something important and create value. The problem? Typical content strategy techniques are hard to apply to interface copy, which means language is often slapped together at the last minute by developers. How can we adapt content strategy tools and tactics to an interface context? This panel will explore workable strategies for creating content that persuades, assists and informs in a few words or less.
Speakers
Content Strategist | Facebook | In May of 2010 I left my job…
Designer | Facebook | Canadian designer recently relocated t…
Partner | Contentini | Dan Zambonini has helped hundreds of …
Content Strategist | Facebook | I'm a writer, editor and con…
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Panel
Hashtag #sxsw #content
Theme Journalism and Online Content
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP10580
9:30am
Publishing Models Transforming the Book
By the end of 2011 it is projected that E-books will account for a quarter of frontlist book sales. Bricks and mortar stores are fighting for a fraction of the retail business. Publishers are being more selective about—and paying less money for—the books they acquire. In short, the publishing industry is changing dramatically. With change comes opportunity and everyone from legacy publishing houses to entrepreneurial individuals are creating new business models that locate talent and package content in new ways. Is the book dead? No—it’s being re-imagined and redefined by these very people.
Speakers
CEO & Pres of Wowio | Studio W/WOWIO Inc | Brian Altounian i…
Creative Dir | The Atavist | Jefferson Rabb is a web and mob…
Global Digital Director, Penguin | Penguin | Molly Barton st…
Sr News Editor | Publishers Weekly | Rachel Deahl is a write…
Founder | Creative Conduit | Swanna MacNair is the Founding …
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Panel
Hashtag #sxsw #pubmodels
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP10347
11:00am
Driving the Change: Public Media Goes Transmedia
Public media—especially radio—has emerged as a seedbed for inventive producers driving a new culture of experimentation across traditional and digital platforms. Its unique legacy blends technical ingenuity, a vision aimed at serving the "greater good" of society, and a hybrid business model that combines government and foundation funding with support from users. We'll bring together producers at the vanguard of reinvention to consider how they are crossing both platform and industry boundaries to create pathbreaking transmedia documentaries, participatory installations, and storytelling tools.
Speakers
Exec Producer/Radio Lab | WNYC
Host | Radio Lab/WNYC-Radio
Editor-In-Chief | Zeega
Exec Dir | Association of Independents in Radio Inc
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Panel
Hashtag #sxsw #airmedia
Theme Journalism and Online Content
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP12649
12:30pm
Once & Future King: Can Syndication Save Content?
The publishing industry has always embraced new technology as a primary driver of success. Syndication was once the solution for an industry challenged by economics, technology, and globalism, allowing content to reach the widest audience at the greatest cost savings. But it hasn’t changed much in the last century. As new practices of media consumption emerge, publishers have seen their fortunes decline precipitously. While content may still be king, the distribution and consumption of that content have become increasingly problematic. Caught between outmoded business models and the disruptive dynamics of digital media, publishers now occupy an untenable position that impacts their ability to remain competitive and profitable. Can syndication once again save publishing by providing new modes of distribution, consumption, and revenue? This panel will discuss current syndication practices and explore the potential for reinvigorating an old idea for a new media world.
Speakers
Flipboard | Christel van der Boom is a communicator passiona…
Founder | Free Range Content Inc | Jesse Levine has launched…
CEO | Free Range Content Inc | CEO Free Range Content (Repos…
SVP & CTO | NewsRight | Todd Martin is a technology infrastr…
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Panel
Hashtag #sxsw #syndicate
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP12874
3:30pm
Open Web, Open News: Reporters & Developers Remix
We're experiencing the birth of a new era: Legacy news organizations are beginning the process of moving beyond their print and broadcast past, while new, all-web reporting outfits begin to chart a path into a new future. In the process, exciting new discussions of how the culture of the open web intersects with the culture of the newsroom are growing ever more frequent. All of this has kicked off a wave of innovation throughout the journalism space that has seen leaps forward in real-time reporting, data visualization, back-end technology, and much more. But it's nothing compared to the innovations to come.
Speakers
N/A | BBC | I am the product manager responsible for the out…
Dir | Knight-Mozilla | Director of the Knight-Mozilla OpenNe…
Somewhere in the world between technicolored soul and 60's r…
Head of Online | Al Jazeera English | Mohamed Nanabhay works…
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Panel
Hashtag #sxsw #journopen
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP11939
5:00pm
Content and Coding Are Not Commodities
Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of attitudes, it's hard to get buy-in from the other side. What coders and journalists should understand: they have more in common than not. Both sides are motivated by their craft and a desire to feel that an audience is experiencing their work, whether though prose or programming. They want to work with smart people on interesting problems. Coders and writers are not interchangeable. Great talent can be an order of magnitude more effective than mediocre talent.Though discussions of case studies from The Washington Post, New York Times, Huffington Post and the federal government, this panel will explain from both the journalists' and the programmers' perspectives how to speak a language they will understand.
Speakers
Interactive News Editor | The Huffington Post
ben.balter.com | Ben Balter is a J.D./M.B.A. candidate at th…
Galactic Organizer | Hacks/Hackers
Managing Editor, The Wall Street Journal Digital Network/Dep…
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Panel
Hashtag #sxsw #commodity
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP10270
9:30am
Brand Journalism in the Real-World
Brand journalism is often defined by what it isn’t. It’s not just blogging, it’s not PR, but it isn’t traditional reporting either. This session will focus not only on defining brand journalism, but also will go in-depth on what brand journalism looks like in action, how organizations can incorporate editorial practices and how traditional journalists can make the shift. MarketingProfs Chief Content Officer Ann Handley will sit down with Twitter’s Editorial Director Karen Wickre, Eloqua’s in-house reporter Jesse Noyes and Erica Swallow of Southern Swallow Productions to discuss what adaptations need to be made in corporate environments, how to mitigate bias, and what policies you should institute to ensure the emerging practice’s integrity. It’s brand journalism, with a real world emphasis. This session is sponsored by Eloqua.
Speakers
Chief Content Officer | MarketingProfs | Ann Handley is the …
Owner | Southern Swallow Productions | Erica Swallow is the …
Corporate Reporter | Eloqua | Jesse Noyes is Corporate Repor…
Editorial Dir | Twitter | Karen Wickre is Editorial Director…
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Panel
Hashtag #sxsw #BrandJour
Theme Journalism and Online Content
Level Beginner
Website http://schedule.sxsw.com/2012/events/event_IAP100155
11:00am
Artists in Labs: Participatory Design at Eyebeam
Eyebeam Art & Technology Center provides a context for creative collaboration and the cross-pollination of ideas & practice. In our lab at any given time, there are up to 20 resident artists onsite at our 15,000 sq-ft facility, developing work for open dissemination through online, primarily open-source, publication. Three Eyebeam fellows will discuss their work, how they blend creative strategies & technology to build communities, share information, and create spaces for play & participation. Kaho Abe will present her work with youth and adults to demystify the black box of consumer electronics and create their own custom interfaces for games and play. Nova Jiang will present recent projects that leverage individual desire with risk & reward to create a low barrier for entry and increased participant investment. Jon Cohrs will share insights into his work combining tactical media, software and DIY interventions with location-based experiences to engage participants in meaningful dialogue about social issues.
Speakers
Fellow | Eyebeam Art & Technology Center | Fran Ilich is a w…
Fellow | Eyebeam Art & Technology Center | Jon Cohrs is a re…
Fellow | Eyebeam Art & Technology Center | Kaho Abe is curre…
Fellow | Eyebeam Art & Technology Center | Nova Jiang’s cu…
Resident | Eyebeam
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Panel
Hashtag #sxsw #Eyebeam
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP9816
12:30pm
Bridging the Digital and the Divine
Surveys regularly show 80% of Americans consider themselves religious or spiritual. How do religion and faith play out online, and how are organizations trying to engage diverse faith audiences? In this panel, 3 highly successful faith organizations and the interactive agency that has supported them will discuss their success and frustrations as they try to bridge the digital and the divine. Patheos will share their expertise in social media engagement and talk about how to monetize content in the faith space without losing your soul. Odyssey Networks will show how they are using multiple applications, including a mobile app, to distribute content. Interfaith Youth Core (IFYC) will discuss their new digital strategies, via their Webby-nominated website and social media platforms. Digitaria will bring its extensive interactive knowledge and the new technologies they use for both non-profit and Fortune 500 clients to drive engagement and dynamic user experiences.
Speakers
Online Comm Mgr | Interfaith Youth Core | Adrienne Baker, on…
Managing Editor | Beliefnet
VP of Comm | Interfaith Youth Core | Dan Pawlus currently se…
Head of New Media & Distribution | Odyssey Networks | Mathew…
Executive Editor | Patheos | Patton Dodd is executive editor…
Sr Creative Dir | Digitaria Interactive | Paul Drohan specia…
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Panel
Hashtag #sxsw #D2D
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP8710
3:30pm
5:00pm
Tricking People into Reading Again
Despite its reputation as a kitten video landfill, the Internet has been responsible for more reading than most high schools. Every day of the week, Cracked.com publishes at least one 2,000 – 3,000 word article, most of which are read by over a million people.
The tradition of written humor was in a rough spot before the web. There was National Lampoon in the 70s that acted as a feeder / launching pad for SNL and a bunch of movies, but the magazine was mostly dead by the mid-80s. There was Spy in the 80s. But by the time the 90s rolled around, all you had was lad mags like Maxim and Mad Magazine. If you didn’t live in a big city that carried the Onion, were too ashamed to have a magazine with a half naked reality TV star on your coffee table (Maxim) or were 12 (Mad), you didn’t have a place to read humor. It’s an important art form with a long history all the way back to Swift.
Whether the online audience knows it or not, when they’re goofing off at work reading Cracked, The Onion and McSweeney’s, they’re partaking in one of the oldest, and most important forms of art and social commentary.
Speakers
Editor | McSweeney's | Chris Monks is the managing editor of…
Founder and Editor | Cracked.com
Editor | The Onion
Account Coord | Cracked.com
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Panel
Hashtag #sxsw #Comedy
Theme Journalism and Online Content
Level Beginner
Website http://schedule.sxsw.com/2012/events/event_IAP9617
9:30am
Reported Aggregation: A Truce in the Content Wars?
2011 was a big year for news—from the Arab Spring uprisings to the debt-ceiling meltdown, to quakes, floods hurricanes and the Republican presidential smackdown. Fortunately, the year also saw the emergence of a new approach to presenting breaking news—reported aggregation, a form that offers the chance of a truce in the battle over original reporting vs. aggregation (aka Bill Keller vs. Arianna Huffington). Reported aggregation blends curation, social media, and traditional, pick-up-the-phone-or-hit-the-streets reporting to deliver up-to-the-minute coverage of breaking news and, increasingly, ongoing coverage of in-depth stories. Successes include Andy Carvin's breathtaking Twitter feed, which combines you-are-there retweets with crowdsourced verification and original contributions, is one example; Mother Jones' highly popular explainers, which Nieman Labs called "a fascinating fusion between a liveblog and a Wikipedia page;" HuffPo's and Slate's ongoing experiments with curation/reporting blends; and more. In this session, we'll look at what makes this form so successful, share ideas and best practices, review tools that will work for even the most tech-hating hack, and discuss the potential of reported aggregation as a new gold standard for breaking news.
Speakers
Co-Editor | Mother Jones | Clara Jeffery is co-editor of Mot…
News Editor | Mother Jones | Nick Baumann is the News Editor…
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Dual
Hashtag #sxsw #aggreport
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP100019
11:00am
New Career for Journalists: Online Video Producer
Writing is never going to die. Crafting thoughts into clear and useful communication is always going to be important online. But aspiring writers these days would be smart to enhance their skill set to include online video production. As online journalism evolves into video, writers have a new career opportunity: translating their journalism skills into strong online video production.
Speakers
Creative Dir, GigaOM | GigaOM.com | Chris oversees video pro…
Sr Producer | Slate.com | Emily Calderone is a multimedia pr…
Managing Editor | The Onion/AV Club | KYLE RYAN is managing …
Exec Video Producer | CHOW.com | Meredith started her career…
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Panel
Hashtag #sxsw #webvid
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP11454
12:30pm
3:30pm
Misuse the Internet and Make People Love You
Online culture, unlike any other medium, was mostly created by people dicking around. Fake Twitter accounts, single-topic blogs, microsites, image macros, even 4chan trolls are building a rich, constantly evolving creative tradition by subverting tools meant for more serious purposes.
Speakers
topherchris | Tumblr | Better known on the internet as tophe…
Author, "Epic Win for Anonymous" | I write. Mostly about the…
Writer / Professional Cyberbully | Something Awful | my name…
eCommerce Specialist | BuzzFeed
Editor | Slacktory | Nick Douglas edits Slacktory, a comedy …
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Panel
Hashtag #sxsw #misuse
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP11456
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