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Filter: Sheraton Austin (Capitol View North)
9:30am
Entertain or Fail: Brands As the New Publishers
Brands today have more consumers at their fingertips than any TV show or magazine could ever offer thanks to an abundance of multi-connected digital platforms. But entertaining those consumers on multiple platforms is a role that brands have never had to play before. The opportunities are turning brands into this generations publishers. This is the next evolution in content creation -- when brands fully take on the role of publisher and entertainer. And the brands that do this successfully will win.
Playing the role of publisher and content creator means moving beyond old-school push-message advertising. It means creating engaging content that invites the consumer in to make the experience their own, and it means allowing the consumer to be the copywriter in some cases. It also means that brands must constantly evaluate if their content is fresh, engaging, provoking and causing a reaction in their audience. It means that brands must entertain … or fail.
Speakers
Chairman & CEO | Machinima Inc | Allen DeBevoise is the Chairman...
Pres | Katalyst | Anthony Batt is the President of Katalyst...
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Core Conversation
Hashtag #sxsw #entertain
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP13175
11:00am
12:30pm
Crowd Sourcing Community Projects Like Tom Sawyer
Customers are part of your culture. By inviting them to participate in your campaigns and community, you can speed progress, gain candid market insight, and have some fun. This conversation will share tips about wrangling your passionate users to help with specific tasks for mutual benefit. The tips and tactics will include: understanding motivations, providing rewards, setting boundaries, understanding types of volunteers, organizing disappearing task forces, avoiding "cat herding,” and thwarting confusion and conflicts.
Speakers
VP Community | HootSuite | Ace social community marketer by day...
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Core Conversation
Hashtag #sxsw #Sawyer
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP11276
3:30pm
Rise of the Indie Web
10 years ago nearly everyone at SXSW Interactive was known by their own personal site or blog.What happened?Over time we shifted our creative energies to the emergent "social web", sharecropped our content like so many serfs across Flickr/Twitter/Facebook, and watched while our work was framed with ads (or placed inside them!), sold like so much cattle, or often shut down with permalinks and conversations lost forever: Geocities, Etherpad, Pownce, Vox and others. Never forget.We've had enough and we're taking it back. Our content, our data, our online identities. We're rebuilding the Indie Web, this time with conduits to social silos so we can control our creative destinies without abandoning our friends.Join SXSW veteran Tantek as he leads a discussion on a variety of different approaches and learn how you too can get started and join the new Indie Web.
Speakers
tantek.com | http://tantek.com/w/TantekBio
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Core Conversation
Hashtag #sxsw #IndieWeb
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP12752
5:00pm
11:00am
Rise of the Interactive Director As Creative Lead
Much like live action directors, the interactive director has evolved into a role in which the technologist is directing the experience and creative. From interactive music videos and social entertainment to leveraging HTML5 to interactive installations, we're seeing an explosion in innovative ways that interactive directors are allowing viewers to experience stories. In this discussion, we're going to have one of the industries brightest interactive directors share his perspective on his approach to interactive storytelling. He will be joined by Executive Producer of Digital at production company Tool of NA, which has a unique model of representing interactive directors for productions that require innovative thinking.
Speakers
Managing Partner Digital | Dustin is currently the Managing Partner...
Interactive Dir | GSkinner.com | Grant Skinner is an internationally...
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Core Conversation
Hashtag #sxsw #Rise
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP13202
12:30pm
All Eyes on You: Visual Effects & Viewer Engagement
Why do certain videos capture your attention, while others fall flat? Whether you realize it or not, visual effects touch over 80% of the minutes you see on television or in a movie theater today. These effects are often self-evident but sometimes can be subtly woven into video – acting as a supplement rather than the main action. So why are visual effects so important to you? How can the use of effects affect who watches your video content and how they engage with it? Katherine Hays, CEO of visual effects powerhouse GenArts is making it her mission to ‘democratize the power of visual effects’. Katherine will discuss the impact of visual effects on various audiences and forms of video content and share practical advice on how content producers (even on amateur levels) can put themselves in the director’s chair and make their videos play better.
Speakers
CEO | GenArts Inc | Katherine joined GenArts as CEO in June 2008...
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Core Conversation
Hashtag #sxsw #vfx4views
Theme Journalism and Online Content
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP9321
3:30pm
The Trend of Trending
All around the web we're seeing trending content. From Twitter's trending topics to Mashable's Trending list, from CNN's NewsPulse to the NYT's most emailed articles, trending topics are swarming the web. This trending content is giving us a new and exciting curation platform in which we're seeing how the world is interacting with online content in real time. Why the interest? What's to gain in following these trends? Incredible insight into the news & social media ecosystem.
Speakers
Founder, Cultural Trend Reporter | CultureofFuture.com | I am...
Founder | Trenspot | Ryan Geyer is founder of the fast-growing...
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Core Conversation
Hashtag #sxsw #Trending
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP10650
5:00pm
11:00am
iVision Africa: New Media's Role in Reframing Africa
Africa is more than AIDS, poverty, civil strife and safaris. With the ever-increasing access to digital tools Africans on the continent and all over the world are using the web to farm a new vision of Africa in the 21st Century. Social media platforms amplify and help spread this “new take” on the continent, both enabling Africans to tell their own stories and offering an alternative to mainstream media’s coverage of Africa. Ultimately, using new media Africans can and are becoming the architects of what very well may be a new “African Renaissance.” This Core Conversation will discuss how Africans are using the mobile and social web, what sort of content is being produced and what are the messages being communicated. This conversation will also examine new media’s social and economic impact as it relates to Africa.
Speakers
Founder & CEO | African Digital Art Network | Jepchumba is an...
Founder / Creative Director | Society HAE | Ngozi Odita is founder...
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Core Conversation
Hashtag #sxsw #AFRIKA21
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP8570
12:30pm
Character Building As an Attention Magnet
Lets skip over the bluster and the bragging of social media storytelling. Instead, lets talk about the kinds of stories that get people’s respect and attention. When you think of the leading voices who are crushing it online, their influence seems almost effortless. Because you feel like you’ve known them forever. What’s the secret? They’ve developed a style of personal narrative that reveals more of who they are and how they think, to the point of death-defying vulnerability. So lets talk about developing your own storytelling mojo for greater recognition and playing on a bigger stage.
Speakers
Artist & Label Rel | Ashanti Enterprises Inc | After sifting...
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Core Conversation
Hashtag #sxsw #storymojo
Theme Journalism and Online Content
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP9145
3:30pm
Big Brands and You: Make the Love Connection
Brands want a piece of the social media pie. Content creators want to make money without compromising their voice and audience. The Rolling Stones once said you can’t always get what you want. But they were wrong. Big brands and content creators can get what they want while working together. Many brands and content creators collaborate in ways that bring value to their shared audiences. It just takes a little care, and a lot of trust. Panelists Alejandra Carvallo from Intel and one of the all time most subscribed personalities on YouTube, Craig Benzine (aka Wheezy Waiter), show what’s worked for them and earned hundreds of thousands of views of their content.
Speakers
US Shopper Marketing Manager | Intel | Alejandra Carvallo is...
Video Creator | Craig Benzine | Over the past 5 years Craig Benzine...
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Core Conversation
Hashtag #sxsw #brandsnyou
Theme Journalism and Online Content
Level Beginner
Website http://schedule.sxsw.com/2012/events/event_IAP11442
5:00pm
What’s the Holy Grail of Social/Mobile/Local?
Consumers are increasingly looking for dynamic, personalized content and services that will help them engage and exchange with others, and share common experiences while on the go. Such applications are the mobile holy grail of modern times and premium brands are rushing to deliver them, although with limited success. What does it take to deliver such services? What is the role of the content curator? And how can you serve consumers who sometimes just don’t know what they want? Melbourne-based Lonely Planet CEO Matt Goldberg and BBC Worldwide Digital Director Daniel Heaf of London will use the platform to address these questions, examine the technologies and consumer behaviour that are changing the way content providers think, influencing their investment decisions and share their experiences of working with this dilemma across BBC Worldwide’s portfolio of premium passion brands – among them Lonely Planet, Doctor Who and Top Gear.
Speakers
BBC Worldwide’s Digital Director | BBC Worldwide
CEO | Lonely Planet
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Core Conversation
Hashtag #sxsw #wenzani
Theme Journalism and Online Content
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP8622
11:00am
Journalism’s Got 99 Problems: Design Is #1
Will ________ save journalism? It’s a typical, and tired, question with everything from paywalls, iPads, programmers or hyperlocal, microlocal, over-aggregation filling in the blank. But the subject of design is often absent from these conversations. Why? Design is one of the most crucial ingredients; it’s the glue between intent and engagement, between content and comprehension. Yet news design on the web feels stagnant. From the perspective of designers in the newsroom trenches, where the headlines meet the HTML, we want to look at design’s successes and failures and examine what’s next for this still nascent field. We look forward to the input of many voices before, during and after this session. Let us know what you think.
Speakers
Lead Interactive Designer | National Public Radio | David Wright...
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Core Conversation
Hashtag #sxsw #newsdesign
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP10474
12:30pm
Digital Age Editing: A Magazine Editor’s View
For magazine editors today, the delivery of digital content is an undeniable reality, and a terrific opportunity. Digital platforms–the web, tablets, and mobile–allow editors to take their magazines to places they’ve never been before. In this conversation, Lucky Editor-in-Chief, Brandon Holley, and The New Yorker’s Deputy Editor, Pamela Maffei McCarthy, will explore the new magazine landscape. How do editors make the leap from print magazines to multi-platform brands? Holley and McCarthy will explore the evolution of the editorial process –from article choice and presentation to workflow issues to the role of social media—as well as the changes in their audiences’ expectations. Holley, formerly Editor-in-Chief of Jane magazine who also launched Yahoo! Shine, has extensive experience working primarily for younger brands as well as digital environments. McCarthy first worked on reconceiving iconic titles for new eras as Managing Editor of Vanity Fair and Executive Editor of Esquire.
Speakers
Editor In Chief, Lucky | Lucky | Brandon Holley Editor-in-Chief...
Deputy Editor, The New Yorker | The New Yorker | Pamela Maffei...
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Core Conversation
Hashtag #sxsw #digmags
Theme Journalism and Online Content
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP9279
3:30pm
Making eBooks Smarter: Responsive Page Design
Some ebooks are print edition replicas, some are overstuffed mediafests. Neither fulfill one of screen publishing’s biggest promises: adapting content to meet readers’ needs. The digital page can do much more than its “dumb” static counterpart. Possibilities range from memory-coaxing character summaries embedded “beneath” the digital canvas to continuously streamed in updates. Join author Pete Meyers (“Breaking the Page”, O’Reilly) for a lively group chat. He’ll kick off with a fast-paced tour of digital document design principles and best practices. From there he’ll help attendees compare modern readers’ most pressing needs to the kinds of just-in-time services digital books can deliver. Together we’ll swipe away the notion that digital book design is just about picking fonts or adding video. It’s about shaping content on an infinite canvas so that ebook readers become ebook lovers.
Type Interactive,
Core Conversation
Hashtag #sxsw #smartebook
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP9737
5:00pm
Death of Digital Downloads: MP3s the New 8-track?
Over the past decade, we’ve seen consumers opt for digital downloads over the almost-extinct CD. In 2010, CD sales suffered a 20 percent decline for the fourth year in a row, with digital downloads garnering a 13 percent increase. With the proliferation of new cloud storage services and music streaming solutions (e.g., iCloud, Amazon, Pandora, etc.), we are now seeing another shift in the way music is consumed. With these new services that offer anytime, anywhere access to music content, will the once-revered digital download be the 8-track of the future?
Speakers
Dir Prod Mgmt | PacketVideo
Sr Content Editor | PacketVideo
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Core Conversation
Hashtag #sxsw #8track
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP10460
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