SXSW 2012

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9:00am

All Day Event - AT&T Lounge ACC All Day Event - Chevrolet Volt Recharge Lounge ACC All Day Event - Isis Lounge ACC All Day Event - Microsoft Lounge ACC All Day Event - PepsiCo Central ACC All Day Event - Samsung Smart Wall ACC All Day Event - SXcycles SXCycles Tent

1:00pm

All Day Event - Alcatel-Lucent’s Trend Lounge Hilton Austin Downtown (Room 406) All Day Event - GE Garage GE Garage Half Day Event-Gemalto Mobile IDEA/NEXT Lounge Hilton Austin Downtown (Room 602) Half Day Event-IBM Future of Social Lounge ACC (Room 1) Half Day Event-Samsung Blogger Lounge hosted by Techset ACC (Room 19AB) Half Day Event-The Americans Elect Lounge ACC (Room 7) Half Day Event-The Beacon Lounge ACC (Room 8BC) Half Day Event-The Circus Mashimus ACC (Room 3) Half Day Event-The Lift presents: Latin America Innovation West Tent, Brush Square Park

2:00pm

Newsjacking: How to Inject Your Ideas ACC (Ballroom G) @TVEngagement: Does Social Media Drive TV Ratings? Omni Downtown (Capital Ballroom) Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge Branding Without Bullshit: Building Social Media-Proof Brands InterContinental Stephen F. Austin (Capital Ballroom A) Brands As Patterns ACC (Ballroom A) Building a Jewish Presence Through Social Media ACC (Room 5ABC) Change Happens: Improv for an Unpredictable World Courtyard Marriott (Brazos) CNN's Black in America / Silicon Valley: Aftermath ACC (Room 6AB) Designing for Context Radisson Town Lake (Town Lake Ballroom) Digital vs. Print: Storyboard to Digital Delivery Sheraton Austin (Capitol ABCD) Formula 1: Driving Global Technology & Innovation Hilton Austin Downtown (Salon FG) Get Smart! Hack Your Brain for Peak Performance Hilton Austin Downtown (Salon H) How 21st Century Tools Are Disrupting Global Power Hilton Austin Downtown (Salon J) Keeping Loyal Consumers Engaged by Shaking Sh*t Up Hilton Austin Downtown (Salon C) Making a Grand Entrance: How to Launch a Product Hilton Austin Downtown (Salon B) Man vs. Algorithm: Online Video Curation Face-off ACC (Room 18ABCD) OMG Your RFP Is Killing Me ACC (Ballroom BC) Perfect Timing: Evolving GLBT Suicide Prevention ACC (Room 10AB) Popping Your Bubble: Stories of the Digital Divide Sheraton Austin (Creekside I & II) Raise Your Profile Using SXSW ACC (Room 12AB) Rethinking Civilization for the Social Age ACC (Exhibit Hall 5) Sex on the Web – The Sabotage of Relationships? Driskill Hotel (Driskill Ballroom) Social Change, Social Media & Social Filmmaking ACC (Room 9ABC) Startup Marketing: Big Results with a Small Budget Hilton Austin Downtown (Salon D)

SXSW Yoga ACC (Room 8A) The Cloud as Skynet: Conquering Digital Overload ACC (Ballroom EF) The Concrete Jungle: Nature in an Urban Ecosystem Hilton Garden Inn (Sabine) The Future of Lifestyle Media Sheraton Austin (Capitol EFGH) Why Invest in Health Tech? Hilton Austin Downtown (Salon A) Wireless Wellness: App-tastic or Just Fun & Games? ACC (Ballroom D) Half Day Event - Startup America at SXSW Hilton Austin Downtown (Salon E) Ping Pong Tourney Hilton Austin Downtown (Room 400, 402) Play Werewolf (Game) Like a Mother Killing Pro Palm Park (Presentation Tent) Tweak Your Talk (A Cranky Talk Workshop) Holiday Inn Town Lake (Marigold)

2:30pm

Meaningful Use and Beyond: Health Software etc. ACC (Ballroom G)

2:35pm

David Meerman Scott Book Signing ACC (Ballroom G Foyer)

3:00pm

Eric Ries Book Signing ACC (Ballroom G Foyer) SXSW ScreenBurn Game Developer Lounge Presented by Intel Palmer Events Center (Room 3)

SXSW ScreenBurn Workshop with TheArtDepartment.org and ConceptArt.org Palmer Events Center

All Day Event - ScreenBurn Arcade Palmer Events Center (Exhibit Hall 1)

LANFest Palmer Events Center (Exhibit Hall 1) SXSW ScreenBurn Arcade Palmer Events Center (Exhibit Hall 1)

SXSW ScreenBurn Arcade Stage Presented by IGN Pro League Palmer Events Center (Exhibit Hall 1)

3:05pm

Fred Trotter Book Signing ACC (Ballroom G Foyer)

3:15pm

Don Tapscott Book Signing ACC (Ballroom G Foyer) Steve Rosenbaum Book Signing ACC

3:30pm

Unstuck: Get (and Keep) Your Creativity Flowing ACC (Ballroom G) ASL: The Evolution and Future of Online Dating Driskill Hotel (Driskill Ballroom) Can Growing a Moustache Change the World? ACC (Room 8A) Crowdfunding 2.0 Meet Up Presented by SoKap Hilton Austin Downtown (Room 415A) Design from the Gut: Dangerous or Differentiator? ACC (Ballroom BC) Effective Social Media Presence in Higher Ed InterContinental Stephen F. Austin (Assembly Room) Enhanced Interrogation: The Modern-Day Interview Driskill Hotel (Citadel) Faster Design Decisions with Style Tiles Radisson Town Lake (Town Lake Ballroom) Fireside Chat with Vic Gundotra on Google+ ACC (Ballroom D) Gamify and Socialize: Beyond the Buzzwords ACC (Exhibit Hall 5) Give Me an Invite! Creating User Demand at Launch Hilton Austin Downtown (Salon C) Hacking SXSW for Smiles and DorkBot Street Cred Hilton Austin Downtown (Room 616AB) How to Be Acquired & Stay Happy Courtyard Marriott (Rio Grande Ballroom) How to Lose Co-Founders and Alienate Startups Hilton Austin Downtown (Salon D)

Hyper Local Public TV Station Models: Content 3.0 Sheraton Austin (Creekside I & II) Juice Without Wires: The Future of Wireless Power Hilton Austin Downtown (Salon J) Mentor Session: Christopher Schmitt Holiday Inn Town Lake (Lantana B) Mentor Session: Chuck Martin Holiday Inn Town Lake (Lantana B) Mentor Session: Courtney Hemphill Holiday Inn Town Lake (Lantana B) Mentor Session: Jordan Kretchmer Holiday Inn Town Lake (Lantana A) Mentor Session: Olivia Khalili Holiday Inn Town Lake (Lantana A) Mentor Session: Rob Wu Holiday Inn Town Lake (Lantana B) My Robotic Kitchen Planned This Dinner Party Hilton Austin Downtown (Salon K) Political Humor 2.0: Teh Internetz R Leaking ACC (Room 12AB) Potterize It! Sharing the Magic of Fan Culture Omni Downtown (Capital Ballroom) Queer Viral Practices in New Media Art and Theory ACC (Room 10AB) Serendipity (n.): A Happy Discovery By Accident Sheraton Austin (Capitol EFGH) Shift & Reset: Solving Complex Problems Driskill Hotel (Maximilian) Show Me the Money: Where to Get Funding and What Are They Interested In? Hilton Austin Downtown (Salon A) Social Media Sharecropping: Black Tech Adoption ACC (Room 5ABC) SoLoMo Redefined: Next Gen Social Local Mobile Hilton Austin Downtown (Salon FG) Speed Tweaks: How Fast Can Audiences Drive Edits? ACC (Room 18ABCD) Storytelling for Entrepreneurs & Startups Hilton Austin Downtown (Salon B) SXSW Newbies Meet Up Palm Park (Meet Up Tent) Teaching Touch: Tapworthy Touchscreen Design ACC (Ballroom A) The Bombastic Brilliance of "Black Twitter" ACC (Room 6AB) The Power of Visual Storytelling Sheraton Austin (Capitol ABCD) The Secret Lives of the Brain ACC (Ballroom EF) The World Turns to Ustream in Times of Crisis ACC (Room 9ABC) This New House: Featuring Bob Vila InterContinental Stephen F. Austin (Capital Ballroom A) This Will Blow Your Mind: The Prius-Inspired Bike Hilton Austin Downtown (Salon H) Waste 2.0: 3 Ways Tech Is Making Waste a Resource Hilton Garden Inn (Rio Grande) We Made This, and It's Not an Ad InterContinental Stephen F. Austin (Capital Ballroom B) Your Brain on Multitasking Courtyard Marriott (Brazos) Your Energy Use: Too Busy/Lazy/Apathetic to Care? Hilton Garden Inn (Sabine)

3:45pm

Krista Neher Book Signing ACC

4:00pm

Gina Rudan Book Signing ACC (Ballroom G Foyer) The Accidental Creative ACC (Ballroom G) Startup Spotlight Hilton Austin Downtown

4:05pm

Noah Scalin Book Signing ACC (Ballroom G Foyer)

4:30pm

SXSW ScreenBurn Arcade Extended Happy Hour Presented by FUNimation Palmer Events Center (Exhibit Hall 1)

4:35pm

Todd Henry Book Signing ACC (Ballroom G Foyer)

4:45pm

David Eagleman Book Signing ACC (Ballroom G Foyer) Sara Benincasa Book Signing ACC (Ballroom G Foyer)

5:00pm

Peter Bregman Book Signing ACC (Ballroom G Foyer) Uncertainty: Fuel for Brilliance ACC (Ballroom G) A Crash Course in Becoming SuperBetter ACC (Exhibit Hall 5) Applying Behavior Design ACC (Ballroom A) Bootstrapping Meet Up Hilton Austin Downtown (Room 415A) Build. Community Is Easy, Saving the World Is Hard ACC (Room 6AB) City of Austin Meet Up Palm Park (Meet Up Tent) Designing Living Things Hilton Austin Downtown (Salon H)

Funder vs. Funded: Fireside Chats with… Hilton Austin Downtown (Salon A) Future of Entertainment: Viewer Becomes User ACC (Room 18ABCD) Get Lit: Why Story Matters Sheraton Austin (Capitol ABCD) Hammurabi, Horseshoes and Hookers in Social Media Omni Downtown (Capital Ballroom) How Start-Ups Do Deals with Industry Titans Hilton Austin Downtown (Salon D) Iranian Outlaws: Satire vs. Censorship ACC (Room 12AB) It's Alive: Interactive Machines That Captivate InterContinental Stephen F. Austin (Capital Ballroom B) Launching Companies in Regulated Industries Hilton Austin Downtown (Salon C) Leaving Flatland: Getting Started with WebGL Radisson Town Lake (Town Lake Ballroom) Mentor Session: Aaron Fulkerson Holiday Inn Town Lake (Lantana B) Mentor Session: John Bracken Holiday Inn Town Lake (Lantana B) Mentor Session: Matthew Scharpnick Holiday Inn Town Lake (Lantana A) Mentor Session: Sara Santiago Holiday Inn Town Lake (Lantana A) Mentor Session: Sarah Szalavitz Holiday Inn Town Lake (Lantana A) Mining Diversity: Developing a Community of Color ACC (Room 5ABC) MIT Media Lab: Making Connections Hilton Austin Downtown (Salon FG) Pocket Intelligence Hilton Austin Downtown (Salon K) Public Radio Is Media’s Future. You Heard It Right Sheraton Austin (Creekside I & II) Seafood Watch vs. Yelp: Future of Social Food Hilton Austin Downtown (Room 616AB) Show & Smell: Marketing Experiences Beyond Visual InterContinental Stephen F. Austin (Capital Ballroom A) Size Matters: Why Little Houses Are So Awesome Hilton Garden Inn (Sabine) Small Business Career Thinking in a Large Company Courtyard Marriott (Rio Grande Ballroom) Smokey Bear Tweetup InterContinental Stephen F. Austin (Assembly Room) Software Alchemy and the Arc of Technology ACC (Ballroom BC) Sparking Real World Action with Social Media ACC (Room 8A) The Fashion Fog: Redefining Content & Commerce Sheraton Austin (Capitol EFGH) The Future of Access to Digital Broadcast Video ACC (Room 9ABC) The Future of Work: Serial Monogamy Courtyard Marriott (Brazos) The Lean Startup: The Science of Entrepreneurship ACC (Ballroom D)

Understanding Start-Up Equity and Compensation Hilton Austin Downtown (Salon B) What’s ‘The Next Big Thing’ in Social Networking? ACC (Room 10AB) Where Do Science Fiction and Science Fact Meet? Hilton Austin Downtown (Salon J) Why Happiness Is the New Currency ACC (Ballroom EF)

5:15pm

Melissa Anelli Book Signing ACC (Ballroom G Foyer)

5:30pm

Chuck Martin Book Signing ACC (Ballroom G Foyer) David Neff Book Signing ACC (Ballroom G Foyer)

5:35pm

Jonathan Fields Book Signing ACC (Ballroom G Foyer)

6:00pm

Jane McGonigal Book Signing ACC (Ballroom G Foyer) Blacks in Technology Meet Up Carver Museum

6:15pm

Safe Harbor Room ACC (Room 5ABC)

8:00am

Nike Livestrong Run NikeFuel Lot

9:00am

All Day Event - Alcatel-Lucent’s Trend Lounge Hilton Austin Downtown (Room 406) All Day Event - AT&T Lounge ACC All Day Event - Chevrolet Volt Recharge Lounge ACC All Day Event - Gemalto Mobile IDEA/NEXT Lounge Hilton Austin Downtown (Room 602) All Day Event - IBM Future of Social Lounge ACC (Room 1) All Day Event - Isis Lounge ACC All Day Event - Microsoft Lounge ACC All Day Event - PepsiCo Central ACC All Day Event - Samsung Blogger Lounge hosted by Techset ACC (Room 19AB) All Day Event - Samsung Smart Wall ACC All Day Event - SXcycles SXCycles Tent All Day Event - The Americans Elect Lounge ACC (Room 7) All Day Event - The Beacon Lounge ACC (Room 8BC) All Day Event - The Circus Mashimus ACC (Room 3) All Day Event - The iTriage "Power-Up" Lounge AT&T Conference Hotel (Room 301) All Day Event - The Lift presents: Latin America Innovation West Tent, Brush Square Park Morning Event - Java Monster Mornings Registrant’s Lounge Austin - International Tech Summit Meet Up Palm Door (Palm Door) All Day Event - Catch A Chevy/Drive A Chevy ACC

9:30am

Digital Vertigo ACC (Ballroom G) A Penny Press for the Digital Age Sheraton Austin (Capitol ABCD) Android ≠ Android: Lessons Creating a JS Framework Hilton Austin Downtown (Salon K) Big Ol' Babies: Why Baby Boomers=Public Media FAIL Sheraton Austin (Creekside I & II) Brands As Patterns ACC (Ballroom EF) Can Privacy Bootcamp Firm Up Your Bottom Line? Hilton Austin Downtown (Salon FG) Can You Tweet That? Social Media and the Law Omni Downtown (Capital Ballroom) Creating The Code: A BBC Transmedia Documentary ACC (Room 18ABCD) Datatainment: Soccer Sexes-Up Spreadsheets Driskill Hotel (Maximilian) Designing a Successful Distance Education Program AT&T Conference Hotel (Classroom 203) Designing Experiences for Women ACC (Ballroom BC) Entertain or Fail: Brands As the New Publishers Sheraton Austin (Capitol View North) Envisioning a Better World Together at SXSW 2013 AT&T Conference Hotel (Salon C) Freefalling: Taking Your Startup to 100% Cloud Hilton Austin Downtown (Salon A) Group Deals Are Killing Your Small Business Hilton Garden Inn (Rio Grande) Guerilla Marketing @ Your Library ACC (Room 6AB) Help Wanted: Hunting High & Low for Digital Talent Courtyard Marriott (Brazos) How to Be Yourself When Everyone Else Is Faking It Omni Downtown (Longhorn) I Used Data Analytics to Game Online Dating Driskill Hotel (Driskill Ballroom) Influence: It's in Your Genes InterContinental Stephen F. Austin (Capital Ballroom B) Integrating Brands into Social Television InterContinental Stephen F. Austin (Capital Ballroom A) LEAN STARTUP: Dave McClure Uncensored (LOL) Hilton Austin Downtown (Salon C) Mind Reading: Seeing Needs Users Don’t Articulate Radisson Town Lake (Town Lake Ballroom) More Smart, Less Stupid: PR for Better Business Hilton Austin Downtown (Room 415A) Multi y Mono: A Cultural Advertising Battle ACC (Room 5ABC) Online Therapy... Naked? AT&T Conference Hotel (Classroom 204) Rhapsody to Year 0: Music & Publishing Go Digital ACC (Room 12AB) Skirts at South By Hilton Austin Downtown (Salon D) Social Media in Colombia: An Agent for Change ACC (Room 10AB) SXSW Yoga ACC (Room 8A) Tech Superwomen: Mentors and Mentees, FTW ACC (Room 9ABC) TechStars Live! Hilton Austin Downtown (Salon H) The Present of Print: Paper's Persistence Driskill Hotel (Citadel) The State of Browser Developer Tools ACC (Ballroom A) When Copyright Trolls Attack Sheraton Austin (Capitol EFGH) All Day Event - Startup America at SXSW Hilton Austin Downtown (Salon E)

10:00am

Full Day Event - Samsung Mobile Presents: #FEED powered by Twitter The Jones Center

10:05am

Eve Blossom Book Signing ACC (Ballroom G Foyer)

10:35am

Susan Weinschenk Book Signing ACC (Ballroom G Foyer)

10:45am

Nilofer Merchant Book Signing ACC Margot Bloomstein Book Signing ACC

11:00am

Manage With Care: Employees Are Your New Clients Hyatt Regency Austin (Texas Ballroom 4-7) Nicole Ozer Book Signing ACC (Ballroom G Foyer) Programming Social Applications ACC (Ballroom G) A Conversation with Joss Whedon ACC (Room 18ABCD) Accessible HTML 5 Canvas? Really? How? Radisson Town Lake (Town Lake Ballroom) All Day Event - Turner Revive Lounge Moonshine Grill And I Am NOT Lying at SXSW: From Basement Burlesque to the Boardroom Palm Park (Colorado) Anime: More Than Cartoons ACC (Room 12AB) Apply the Lessons of Open Source to Any Business ACC (Room 9ABC) Best Practices: Native + Web Hybrid Mobile Apps Hilton Austin Downtown (Salon H) Big Social Media Results at Small Organizations Hilton Garden Inn (Rio Grande) Clouds Here, Clouds There, Clouds Everywhere Hilton Austin Downtown (Salon K) Crowdsourcing a Revolution: Can We Fix Healthcare? AT&T Conference Hotel (Classroom 204) Data Visualization for Social Change ACC (Room 8A) Debate: Should Social Sites Allow Anonymous Users? Omni Downtown (Longhorn) Does Free Content Cannibalize Your Paid Consulting Sheraton Austin (Capitol View North) Electric Car: Lessons Learned in a Global Movement Hilton Garden Inn (Sabine) ePublishing Meet Up Hyatt Regency Austin (Big Bend)

Future of Game Development on Multiple Platforms Palmer Events Center (Room 4-5) Games to Enrich Meet Up Presented by Project Whitecard AT&T Conference Hotel (Salon A) Get Your Startup’s Name in Lights with IBM! Hilton Austin Downtown (Salon B) Hacking YouTube: Science & Secrets of Viral Videos InterContinental Stephen F. Austin (Capital Ballroom A)

How Your Data Can Predict the Future InterContinental Stephen F. Austin (Capital Ballroom B) HTML5 APIs Will Change the Web: And Your Designs ACC (Ballroom A) I Need a Place to Sleep Meet Up Palm Park (Red River) Intellectual Property Issues in Social Media Omni Downtown (Capital Ballroom) Journalists Discuss the Future of Games Palmer Events Center (Room 1-2) LEAN STARTUP: (Not Just) Shit Startups Say - Anatomy of a Product Lifecycle Hilton Austin Downtown (Salon C) Making Stories: Libraries & Community Publishing ACC (Room 6AB) Market Developers Meet Up InterContinental Stephen F. Austin (Boardroom) Mentor Session: Brian Fitzgerald Holiday Inn Town Lake (Lantana A) Mentor Session: Charles Yim Holiday Inn Town Lake (Lantana B) Mentor Session: David Kaiser Holiday Inn Town Lake (Lantana A) Mentor Session: Ivo Stivoric AT&T Conference Hotel (Salon D) Mentor Session: Jodee Rich Holiday Inn Town Lake (Lantana B) Mentor Session: Leslie Ziegler AT&T Conference Hotel (Salon D) Mentor Session: Meryl Cooper Holiday Inn Town Lake (Lantana B) Mentor Session: Sara Reistad-Long AT&T Conference Hotel (Salon D) More Smart, Less Stupid: PR for Better Business Hilton Austin Downtown (Room 415A) NFC: No Freakin' Chance? Hilton Austin Downtown (Room 616AB) NoSQL Databases: Breaking the Relational Headlock Hilton Austin Downtown (Salon FG) Philanthropy Is Not the Future of Journalism Sheraton Austin (Creekside I & II) Radio-Free Yoga: Self-Realize x Social Enterprise Omni Downtown (Lone Star) Real-Time Newsjacking & a Cold-Blooded Tweeter Sheraton Austin (Capitol ABCD) Reflections of a Zen Digital Nomad Courtyard Marriott (Rio Grande Ballroom) Rethinking How to Communicate Science Sheraton Austin (Capitol EFGH) Securing Your Data in a Target-Rich Environment Driskill Hotel (Citadel) Skirts at South By Hilton Austin Downtown (Salon D) SOPA/PIPA: Why the Open Internet Needs Us AT&T Conference Hotel (Salon C) Startup Passion Smack-Down Hilton Austin Downtown (Salon A) Supersizing the Classroom: 3000 Students & Beyond AT&T Conference Hotel (Classroom 203) SXSW Newbies Meet Up Hilton Austin Downtown (Room 615AB) SXSWedu Meet Up AT&T Conference Hotel (Salon B) The Building Blocks for Indoor Navigation Hilton Austin Downtown (Salon J) The Complexity Curve: How to Design for Simplicity ACC (Ballroom BC) The Field of Dreams Manifesto Hyatt Regency Austin (Texas Ballroom 1-3) The Most Wanted Unusual Suspect: Markia Zuckerberg ACC (Room 5ABC) The Power of Fear in Networked Publics ACC (Ballroom EF) The Sports Fan in 2015 Driskill Hotel (Driskill Ballroom) The Start-Up of YOU: 21st Century Career Strategy ACC (Exhibit Hall 5) The State of PR 2.0 Industry in Mexico ACC (Room 10AB) Top Chef: How Transmedia is Changing TV ACC (Ballroom D) Why We Are Losing the War for Talent Courtyard Marriott (Brazos) Y Rappers R Better Marketers Than U InterContinental Stephen F. Austin (Assembly Room) And I Am NOT Lying at SXSW Hilton Garden Inn (Colorado) SXSW ScreenBurn Game Developer Lounge Presented by Intel Palmer Events Center (Room 3)

11:15am

Empathy-Building Tools for Better Collaboration Hyatt Regency Austin (Texas Ballroom 4-7)

11:30am

P-Cubed: Building a Happy, Positive Startup Hyatt Regency Austin (Texas Ballroom 4-7) Likeable Social Media ACC (Ballroom G)

11:35am

Jonathan LeBlanc Book Signing ACC (Ballroom G Foyer)

11:45am

Allison Hemming Book Signing ACC (Ballroom G Foyer) Traveling Band: Road Trip to Happiness? Hyatt Regency Austin (Texas Ballroom 4-7)

12:00pm

Eat Shit Sleep: Enlightenment Through Unemployment Hyatt Regency Austin (Texas Ballroom 4-7) All Day Event - GE Garage GE Garage And I Am NOT Lying at SXSW: Basics of Comedy Improv Workshop Palm Park (Colorado) Half Day Event: Ask.com Sugar Rush Residence Inn LANFest Palmer Events Center (Exhibit Hall 1) SXSW ScreenBurn Arcade Palmer Events Center (Exhibit Hall 1)

SXSW ScreenBurn Arcade Stage Presented by IGN Pro League Palmer Events Center (Exhibit Hall 1)

All Day Event - ScreenBurn Arcade Palmer Events Center (Exhibit Hall 1)

12:15pm

Ben Casnocha Book Signing ACC

12:30pm

Freelancer F*ck Ups: Don't Make My Mistakes! Hyatt Regency Austin (Texas Ballroom 4-7) Joe Pulizzi Book Signing ACC (Ballroom G Foyer) John Bradberry Book Signing ACC (Ballroom G Foyer) Salary Tutor: Become a Salary Negotiation RockStar ACC (Ballroom G) Accessibility Meet Up Hilton Austin Downtown (Room 615AB) Alternative Funding for Game Development Palmer Events Center (Room 1-2) Brazilian Youth: Dreams, Activism, Hyperconnection ACC (Room 10AB) Bridging the Lawyer-Social Media Manager Divide Omni Downtown (Capital Ballroom) Building Community Engagement Around Open Content AT&T Conference Hotel (Classroom 203) Building Great Games in HTML5 Radisson Town Lake (Town Lake Ballroom) Burning Man Meet Up Palm Park (Red River) Cloudy with a Chance of Gaming Palmer Events Center (Room 4-5) Creative Energy: Renewing the Fight for Renewables Hilton Garden Inn (Sabine) Crowd Sourcing Community Projects Like Tom Sawyer Sheraton Austin (Capitol View North) Design for Social Innovation and Public Good ACC (Room 9ABC) Designing for Content Management Systems ACC (Ballroom BC) Discover the New Frontier of the Glocal Internet Hilton Austin Downtown (Salon B) Do People Really Want Participatory Government? ACC (Room 8A) Does Real Time Data Make Us Better Consumers? Hilton Austin Downtown (Room 616AB) Education and Technology Meet Up AT&T Conference Hotel (Salon A) Emotional Equations to Connect with Your Customers ACC (Ballroom EF) Everything Is a Remix, so Steal Like an Artist ACC (Room 18ABCD) Extracting an Emotional Story from Mobile Datasets Hyatt Regency Austin (Texas Ballroom 1-3) How Brands Build Advocates By Anticipating Needs InterContinental Stephen F. Austin (Assembly Room) HTML5 and CSS3: Does Now Really Mean Now? ACC (Ballroom A) Hunt or Be Hunted: Get the Design Job You Want ACC (Ballroom D) I'm A Gamer Meet Up Hyatt Regency Austin (Big Bend) Investigating Social Mechanisms with Mobile Phones Hilton Austin Downtown (Salon J) Is Social Media a Human Right? Driskill Hotel (Citadel) Keeping Kids off the Street: Wall St. vs. Startups Hilton Austin Downtown (Salon A) LEAN STARTUP: Wisdom from Steve Blank + 'Meet the Authors' Session Hilton Austin Downtown (Salon C) Life After College Meet Up AT&T Conference Hotel (Salon B) Mentor Session: Anna Beatrice Scott Holiday Inn Town Lake (Lantana B) Mentor Session: Carlo Longino Holiday Inn Town Lake (Lantana B) Mentor Session: Carlos Cuesta Holiday Inn Town Lake (Lantana A) Mentor Session: Gregg Brockway Holiday Inn Town Lake (Lantana A) Mentor Session: Kyle Monson Holiday Inn Town Lake (Lantana B) Mentor Session: Lori Schwartz Holiday Inn Town Lake (Lantana A) Mobile Payment Takes Lesson from Credit Industry Hilton Austin Downtown (Salon FG) Multiple Personalities–Not a Disorder but the Norm Omni Downtown (Longhorn) Not Just Tech Support: Online in India Hilton Austin Downtown (Salon K) Pay-It-Forward: Building Successful Startups ACC (Room 5ABC) Rebuilding LEGO InterContinental Stephen F. Austin (Capital Ballroom B) Richard Garriott’s Continuing Space Mission Hilton Austin Downtown (Salon H) Rise of Analytics: Impacting the Editorial Process? Sheraton Austin (Capitol EFGH) Rude Awakening: Content Strategy Is Super Hard Sheraton Austin (Capitol ABCD) Shoebox Full of Photos: Beyond Digital Storage Omni Downtown (Lone Star) Skirts at South By Hilton Austin Downtown (Salon D) SOPA Media Coverage Dissected AT&T Conference Hotel (Salon C) StartUp Health: Transforming Healthcare in America AT&T Conference Hotel (Classroom 204) The Freelance Rockstar Courtyard Marriott (Rio Grande Ballroom) The Great Library Swindle: Your Rights Are at Risk ACC (Room 6AB) The New Hollywood: Building Celebrity Brands Online Sheraton Austin (Creekside I & II) The Solid Verbal Live Podcast Driskill Hotel (Maximilian) Travel Writers Meet Up InterContinental Stephen F. Austin (Boardroom) Two Decades of Trajan in Movie Posters ACC (Room 12AB) Viral Is a Dirty Word: Strategic Video Success InterContinental Stephen F. Austin (Capital Ballroom A) When Biomechanics Attack: Hard New Sports Lessons Driskill Hotel (Driskill Ballroom) When IT Says No: How to Create Fast Feature Flow Courtyard Marriott (Brazos) Why Small Is the New Big and Big Is the New Small Hilton Garden Inn (Rio Grande)

12:45pm

John Hagel Book Signing ACC (Ballroom G Foyer) Responsible Design and the Ethics of Influence Hyatt Regency Austin (Texas Ballroom 4-7)

1:00pm

Multiplayer Work: An Idea Whose Time Has Come? Hyatt Regency Austin (Texas Ballroom 4-7) A Creator's Guide to Transmedia Storytelling ACC (Ballroom G) And I Am NOT Lying at SXSW: Storytelling Workshop Palm Park (Colorado)

1:05pm

Jim Hopkinson Book Signing ACC (Ballroom G Foyer)

1:15pm

Organization Design Is for Lovers Hyatt Regency Austin (Texas Ballroom 4-7)

1:30pm

Applied Improvisation: Preparing to Be Unprepared Hyatt Regency Austin (Texas Ballroom 4-7) Rebecca Lieb Book Signing ACC (Ballroom G Foyer) Convio Nonprofit Meet Up ACC (Room 8BC) SXSW ScreenBurn Game Developer Mixer Presented by Intel Palmer Events Center (Room 3)

1:45pm

Chip Conley Book Signing ACC (Ballroom G Foyer) John Peterson Book Signing ACC (Ballroom G Foyer)

2:00pm

Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge And I Am NOT Lying at SXSW: Storytelling Open Mic Palm Park (Colorado) Co-Founder Speed Dating Hilton Austin Downtown (Room 400, 402) How to Read the World ACC (Exhibit Hall 5)

LEAN STARTUP: Check Yo-Self Before U Wreck Yo-Self, Startup Metrics of the Masters Hilton Austin Downtown (Salon C)

2:15pm

Edward Morris Book Signing ACC (Ballroom G Foyer)

2:30pm

Kristina Halvorson Book Signing ACC (Ballroom G Foyer)

2:45pm

Steven Levy Book Signing ACC (Ballroom G Foyer)

3:00pm

Rainn Wilson Book Signing ACC (Ballroom G Foyer) And I am NOT Lying: The World's First Crowdsourced Variety Show Palm Park (Colorado)

3:30pm

How to Become a Next-Generation Media Company Hyatt Regency Austin (Texas Ballroom 4-7) The Social Organization ACC (Ballroom G) 11 Reasons QR Codes Are Not Engaging Consumers Hilton Austin Downtown (Room 616AB) Best Practices for Supervising Millennials Courtyard Marriott (Rio Grande Ballroom) Bridge the Gap Between Casual vs. Hardcore Games Palmer Events Center (Room 4-5) Build a Massive Peer Learning Community Online AT&T Conference Hotel (Classroom 203) Catch Me If You Can: Frank Abagnale 10 Years Later ACC (Ballroom EF) Communities of Transparency: Open Data in Action ACC (Room 9ABC) Crowdsourcing Science Hyatt Regency Austin (Texas Ballroom 1-3) CSS for Grown Ups: Maturing Best Practices ACC (Ballroom A) Data Visualization and the Future of Research Sheraton Austin (Capitol EFGH) Decentralized Organizations: Do They Work? Courtyard Marriott (Brazos) Does Your Product Have a Plot? ACC (Ballroom BC) Entrepreneurs: International Teaming Opportunities ACC (Room 10AB) Exploring the Top Startup Accelerator Programs Hilton Austin Downtown (Salon A) Fantasy Sports: Where Does It Go from Here? Driskill Hotel (Driskill Ballroom) Fighting for Your Users Without Becoming a Target Omni Downtown (Capital Ballroom) Finding Co-Founders: the Who, Why, Where & How Hilton Austin Downtown (Room 400, 402) FOMO: How Can Brands Tap into Fears of Missing Out InterContinental Stephen F. Austin (Capital Ballroom B) Higher Ed Tech Meet Up Presented Penn State University AT&T Conference Hotel (Salon A) How Meaningful Design Can Save the World ACC (Room 8A) How Women Present Themselves in the Digital Age Omni Downtown (Longhorn) Is That Your Final Offer? Mobile Dynamic Pricing Hilton Austin Downtown (Salon H) LEAN STARTUP: From the White House to the Boardroom, What You Can Learn From Lean Giants Hilton Austin Downtown (Salon C) LGBT Meet Up Hilton Garden Inn (Red River) Live the Game: A Lifestyle with a Gaming Sense Palmer Events Center (Room 1-2) Making the Real World Easier to Use ACC (Exhibit Hall 5) Meat is Might: Epic Meal Time Rules the Web ACC (Room 18ABCD) Mentor Session: Barb Dybwad Holiday Inn Town Lake (Lantana A) Mentor Session: Kevin Nichols Holiday Inn Town Lake (Lantana A) Mobile Meet Up Hilton Austin Downtown (Room 615AB) Netflix and Twitter: What's Under the Hood Radisson Town Lake (Town Lake Ballroom) Not Your Mommy's Blog: The Evolution of Dad Blogs Omni Downtown (Lone Star) Read/Write Library: Mapping a City Through Media ACC (Room 6AB) Rise of the Indie Web Sheraton Austin (Capitol View North) Securing the Cloud: What's Your Cloud Entry Point? Hilton Austin Downtown (Salon FG) Social + Location + Mobile = The Perfect Beer Hilton Austin Downtown (Salon J) Social Media Cures Cancer and Speaks for Survivors AT&T Conference Hotel (Classroom 204) Social Media for Minority Mindshare ACC (Room 5ABC) Steampunk Meet Up Hyatt Regency Austin (Big Bend) Teaching Technology Meet Up AT&T Conference Hotel (Salon B) The Basketball Jones Live Podcast Driskill Hotel (Maximilian) The Curators and the Curated Sheraton Austin (Capitol ABCD) The Hottest in Southeast Asia and Singapore's Digital Media Landscape Hilton Austin Downtown (Salon K) The Local Backbone of the SoLoMo Revolution Hilton Garden Inn (Rio Grande) The Secret Lives of Links ACC (Ballroom D) The Secrets and Surprises of DIY Promotion Hilton Austin Downtown (Salon B) The UX and UI Meet Up InterContinental Stephen F. Austin (Boardroom) The Visual Interface Is Now Your Brand InterContinental Stephen F. Austin (Capital Ballroom A) Tweeting Osama’s Death: From Citizen to Journalist Sheraton Austin (Creekside I & II) Why Cleanweb Will Beat Cleantech Hilton Garden Inn (Sabine) Why Doesn't Congress Grok The Internet? AT&T Conference Hotel (Salon C) Your Marketing Sucks: Why You Need to Think Local InterContinental Stephen F. Austin (Assembly Room)

3:45pm

Books Win the Attention Economy Hyatt Regency Austin (Texas Ballroom 4-7)

4:00pm

Delivering Content Experiences Across Platforms Hyatt Regency Austin (Texas Ballroom 4-7) Winning the Story Wars ACC (Ballroom G) Doug Loves Movies - LIVE Comedy Podcast Esther's Follies And I am NOT Lying - Live Palm Park (Colorado)

4:15pm

Mark McDonald Book Signing ACC (Ballroom G Foyer) What Content Strategists Can Learn from the Movies Hyatt Regency Austin (Texas Ballroom 4-7)

4:30pm

Bringing Back the Love When Google Hates You Hyatt Regency Austin (Texas Ballroom 4-7)

5:00pm

How to Get Consumers Addicted to Your Content Hyatt Regency Austin (Texas Ballroom 4-7) Jeff Potter Book Signing ACC (Ballroom G Foyer) Joshua Glenn Book Signing ACC #SXsingle Meet Up Palm Park (Red River) Abundance: The Future Is Better Than You Think ACC (Ballroom EF) Beyond SOPA/PIPA - Moving Forward with Engine Advocacy AT&T Conference Hotel (Salon C) Binary Bitches: Keeping Open Source Open to Women ACC (Room 9ABC) Browser Wars V: The Angry Birds Era Hilton Austin Downtown (Salon K) Co-Founder Speed Dating Hilton Austin Downtown (Room 400, 402) Coolhunting and Coolfarming with Social Media InterContinental Stephen F. Austin (Capital Ballroom B) Copy Matters: Content Strategy for the Interface Sheraton Austin (Capitol EFGH) Crowdsourcing Cancer Support: A Love Story AT&T Conference Hotel (Classroom 204) Dear Google & Bing: Help Me Rank Better! Radisson Town Lake (Town Lake Ballroom) Engineering Serendipity to Instigate and Delight Hilton Austin Downtown (Salon J) Enterprise Social Media: Five Emerging Trends Omni Downtown (Longhorn) Erasing Lines Between Physical and Digital Worlds Hilton Austin Downtown (Room 616AB) Feel Rich: Health is the New Wealth ACC (Room 5ABC) Fit Together: How Fitness Goes High-Tech + Social Omni Downtown (Capital Ballroom) Games 4 Change: Great Power, Great Responsibility Palmer Events Center (Room 4-5) Get the Look: Use @Font-Face + CSS3 Like the Stars ACC (Ballroom A) How Digital Maps Navigate the Human Condition Hyatt Regency Austin (Texas Ballroom 1-3) How to Break Through the Noise with Great Events InterContinental Stephen F. Austin (Assembly Room) Iron Sky: Forging the Future of Film ACC (Room 18ABCD) LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn Hilton Austin Downtown (Salon C) Let's Talk Video for Social Change ACC (Room 8A) Librarian Meet Up AT&T Conference Hotel (Salon B) MBAs at SXSW Meet Up Hilton Austin Downtown (Room 615AB) Mobile Games: The Secret Sauce Is Social Hilton Austin Downtown (Salon H) Monetizing Mommy Sheraton Austin (Capitol View North)

Paper or Plastic? Social Media Can Restore Earth Hilton Garden Inn (Sabine) Physical Architecture Meets Interaction Design ACC (Ballroom BC) Priming Audiences for a Truly Social Olympic Games ACC (Room 12AB) Reporters & Evangelists: Politics of Online News Sheraton Austin (Capitol ABCD) Rethinking Gaming Addiction in Psychotherapy ACC (Room 6AB) Screw the Job Market: Young + Passionate ≠ Broke Courtyard Marriott (Rio Grande Ballroom) SEO Meet Up InterContinental Stephen F. Austin (Boardroom) Social Discovery and the New Startup Scene Hilton Austin Downtown (Salon A) Social Media and Politics Meet Up AT&T Conference Hotel (Salon A) SoLoMo Meet Up Hyatt Regency Austin (Big Bend) Surviving the Night: An International ARG Tell All Palmer Events Center (Room 1-2) SXSW ScreenBurn Arcade Happy Hour Presented by Red 5 Studios Palmer Events Center (Exhibit Hall 1) The Dark Side of Social Networks: Malware & Fraud Hilton Austin Downtown (Salon FG) The Public Is Present: Exhibition Subsites at MoMA AT&T Conference Hotel (Classroom 203) The View from Inside Rainn Wilson's Brainstem ACC (Exhibit Hall 5) The Wars of Tech ACC (Ballroom D) The White House on the Road ACC (Room 10AB) Think Global, Blog Local: The Regional Tech Blog Sheraton Austin (Creekside I & II) Welcome to the Chaos: The Distributed Workplace Courtyard Marriott (Brazos) When Goliath Tries to Steal Your Lunch Money Hilton Garden Inn (Rio Grande) X of Y: How to Ensure Your Startup Is Defensible Hilton Austin Downtown (Salon B) Your Customers on Video Are Your Biggest Asset InterContinental Stephen F. Austin (Capital Ballroom A) A Carlin Home Companion ACC (Ballroom G)

5:15pm

Responsive Content: Build a Website that Kicks App Hyatt Regency Austin (Texas Ballroom 4-7) Thomas Malone Book Signing ACC (Ballroom G Foyer)

5:30pm

Your Blog Is Not Your Business Hyatt Regency Austin (Texas Ballroom 4-7) Baratunde Thurston Book Signing ACC (Ballroom G Foyer)

5:45pm

Crowd Sourced & Collaborative Story-Writing Hyatt Regency Austin (Texas Ballroom 4-7)

6:00pm

Tracking Trends to Make Great Content Hyatt Regency Austin (Texas Ballroom 4-7) The Smartest Man In The World - LIVE Comedy Podcast Esther's Follies

6:15pm

Peter Diamandis Book Signing ACC (Ballroom G Foyer) Safe Harbor Room ACC (Room 5ABC)

6:30pm

Sex Nets: Pickup Artists vs. Feminists InterContinental Stephen F. Austin (Capital Ballroom B)

8:00pm

Comedy Bang Bang Showcase Esther's Follies

10:30pm

Comedy Bang Bang Showcase Esther's Follies

8:00am

Nike Livestrong Run NikeFuel Lot

9:00am

All Day Event - Alcatel-Lucent’s Trend Lounge Hilton Austin Downtown (Room 406) All Day Event - AT&T Lounge ACC All Day Event - Chevrolet Volt Recharge Lounge ACC All Day Event - Gemalto Mobile IDEA/NEXT Lounge Hilton Austin Downtown (Room 602) All Day Event - IBM Future of Social Lounge ACC (Room 1) All Day Event - Isis Lounge ACC All Day Event - Microsoft Lounge ACC All Day Event - PepsiCo Central ACC All Day Event - Samsung Blogger Lounge hosted by Techset ACC (Room 19AB) All Day Event - Samsung Smart Wall ACC All Day Event - SXcycles SXCycles Tent All Day Event - The Americans Elect Lounge ACC (Room 7) All Day Event - The Beacon Lounge ACC (Room 8BC) All Day Event - The Circus Mashimus ACC (Room 3) All Day Event - The iTriage "Power-Up" Lounge AT&T Conference Hotel (Room 301) All Day Event - The Lift presents: Latin America Innovation West Tent, Brush Square Park Morning Event - Java Monster Mornings Registrant’s Lounge All Day Event - Catch A Chevy/Drive A Chevy ACC

9:30am

Material Change-Tackling Human Rights with Artists ACC (Ballroom G) Accelerating Killer LatAm Startups ACC (Room 5ABC) Big Data: Powering the Race for the White House Hilton Garden Inn (Rio Grande) Can Gaming Make the World Better? ACC (Room 6AB) Companion Gaming: Strategies for Cross-Platform Releases Hyatt Regency Austin (Texas Ballroom 1-3) Consumer Patterns Revealed by Dating Site Insiders InterContinental Stephen F. Austin (Capital Ballroom B) Excessive Enhancement: JavaScript's Dark Side ACC (Ballroom A) Fixing Broke(n) Governments Through Serious Games AT&T Conference Hotel (Salon A) Food Trucks Share Social Media Tips Driskill Hotel (Citadel) Friending Pharma: Patients, Industry & New Media AT&T Conference Hotel (Classroom 204) HATCH Startup Pitch Competition Hilton Austin Downtown (Salon B) Is Our Photo-Madness Creating Mediocrity or Magic? Hilton Austin Downtown (Salon K) Killer App Design with Javascript and HTML 5 Radisson Town Lake (Town Lake Ballroom) Learn to Code and Make the Software You Want Hilton Austin Downtown (Salon A) Make a Kinection: The Future of Interactive Design Hilton Austin Downtown (Salon J) Multiplatform Storytelling: Frontline War Stories ACC (Room 18ABCD) Pitching Start Ups to Ad Agencies and Clients Hilton Austin Downtown (Salon C) Publishing Models Transforming the Book Sheraton Austin (Capitol EFGH) Socializing the Presidency: Digital Politics 2012 AT&T Conference Hotel (Salon B) Stand with Planned Parenthood: A Crisis Response ACC (Room 9ABC) Storytelling Beyond Words: New Forms of Journalism Sheraton Austin (Capitol ABCD) SXSW Yoga ACC (Room 8A) Tech Detox: Can You Survive a Day w/o Technology? Courtyard Marriott (Brazos) The Connected Company: An Inventory of the Possible Omni Downtown (Capital Ballroom) The Hispanic Persona Project ACC (Room 10AB) The Mind & Consciousness As an Interface Hilton Austin Downtown (Salon FG) The New Black? How Digital Ed Is Everything AT&T Conference Hotel (Classroom 203) The Positive Power of Sports Driskill Hotel (Driskill Ballroom) The Potion for Motion: Interactive Interfaces/Apps ACC (Ballroom BC) The Social Network for Computers Hilton Garden Inn (Sabine) The State of Social Marketing InterContinental Stephen F. Austin (Capital Ballroom A) What Makes Asset Sharing Platforms Thrive? Hilton Austin Downtown (Salon D) Startup Mentoring with Dreamit Ventures Hilton Austin Downtown (Room 400, 402) SXSW Sketchcamp Palm Door (Palm Door) All Day Event - Startup America at SXSW Hilton Austin Downtown (Salon E)

10:00am

The Power of Unpopular ACC (Ballroom G) Full Day Event - Samsung Mobile Presents: #FEED powered by Twitter The Jones Center

10:35am

Erika Napoletano Book Signing ACC (Ballroom G Foyer)

10:45am

Gabe Zichermann Book Signing ACC

11:00am

Data Is Sexier Than Sex... And I'll Prove It Hyatt Regency Austin (Texas Ballroom 4-7) Tracy Fullerton Book Signing ACC Verna Curtis Book Signing ACC (Ballroom G Foyer) The Science of Habits: Why We Do What We Do ACC (Ballroom G) 140 Characters vs. 14000 Words: The New Long Form Sheraton Austin (Capitol ABCD) 21st Century Giving: Social Philanthropy’s Rise ACC (Room 6AB) 3 Screen Minimum: Convergence of TV & Social Media ACC (Room 12AB) A New Culture of Learning: Gaming, Tech, Design AT&T Conference Hotel (Classroom 203) All Day Event - Turner Revive Lounge Moonshine Grill Are We Killing Social with Social? Omni Downtown (Longhorn)

Austin Start Up Meet Up Hilton Austin Downtown (Room 615AB) Barry Diller Interview: State of the Content Industry 2012 ACC (Ballroom D) Big Data for Everyman: Help Liberate the Data Serf Hilton Garden Inn (Rio Grande) Can a Social Web of Things Keep TV Cords Connected ACC (Room 18ABCD) Client-Side Templating in jQuery Radisson Town Lake (Town Lake Ballroom) Community First: Lessons for Early-Stage Startups Hilton Austin Downtown (Salon D) Community Regeneration Through Digital Literacy ACC (Room 8A)

Culture Networks and the Codes That Drive Them Omni Downtown (Capital Ballroom) Cultures of Basketball: Sports in Higher Education Driskill Hotel (Driskill Ballroom) Designing Tomorrow’s Digital/Physical Interfaces Hilton Austin Downtown (Salon FG) Discoverability and the New World of Book PR Sheraton Austin (Creekside I & II) Driving the Change: Public Media Goes Transmedia Sheraton Austin (Capitol EFGH) Fast CSS: How Browsers Lay Out Web Pages ACC (Ballroom A) HATCH Startup Pitch Competition Hilton Austin Downtown (Salon B) How Brain Science Turns Browsers into Buyers InterContinental Stephen F. Austin (Capital Ballroom B) How Digital Softened Brazil's Iron Lady ACC (Room 5ABC) How STDs Can Be Good for Your Health AT&T Conference Hotel (Classroom 204) Internet Bubble the Sequel: 1999 All Over Again? Hyatt Regency Austin (Texas Ballroom 1-3) Internet Power: After Cyber-Optimism and Pessimism AT&T Conference Hotel (Salon E) It’s Funny ‘Cause It’s True: Battling Bad Media ACC (Room 9ABC) Marketing’s Shift from Waterfall to Agile Omni Downtown (Lone Star) Mentor Session: Brit Morin Holiday Inn Town Lake (Lantana B) Mentor Session: Eric Eldon Holiday Inn Town Lake (Lantana B) Mentor Session: Jennifer Warren Holiday Inn Town Lake (Lantana A) Mentor Session: John Baird Holiday Inn Town Lake (Lantana A) Mentor Session: Shruti Challa Holiday Inn Town Lake (Lantana A) Mother Goose Got Punked: Next Gen Visual Stories ACC (Room 10AB) No Wallet? No Problem. Enter Mobile Payments. Hilton Austin Downtown (Salon J) Open Source & the Changing Tech Landscape Hilton Austin Downtown (Room 616AB) Open Source Government, Enterprise and Innovation AT&T Conference Hotel (Salon C) Out of this World Engagement AT&T Conference Hotel (Salon A) Pocket Film Studio: The iPhone Revolution Hilton Austin Downtown (Salon K) Rise of the Interactive Director As Creative Lead Sheraton Austin (Capitol View North) Social CRM Meet Up InterContinental Stephen F. Austin (Boardroom) Startup Breakthrough: Speed Coaching for Founders Hilton Austin Downtown (Salon C) Tapping Into America's Secret Sauce: Entrepreneurs ACC (Exhibit Hall 5) The Making of the Modern Office Courtyard Marriott (Brazos) The Mobile Apps Value Chain Holiday Inn Town Lake (Marigold) The Nick Denton Interview: The Failure of Comments ACC (Ballroom EF) The Rise of Brooklyn Food Scene Driskill Hotel (Citadel) The UX-Driven Startup: Lessons from the Trenches Hilton Austin Downtown (Salon A) Unpacking the Myth of the Intuitive Palmer Events Center (Room 1-2) User Research: Lessons from Borderlands Palmer Events Center (Room 4-5) UX Smackdown! User Testing Techniques in the Ring ACC (Ballroom BC) Voices Carry: Why Authentic Brand Voices Matter InterContinental Stephen F. Austin (Capital Ballroom A) Vote4Geeks: Why Techies Should Run for Office AT&T Conference Hotel (Salon B) We the People: Creating a Consumer's Bill of Rights InterContinental Stephen F. Austin (Assembly Room) WEF to SXSW: The Global Cloud Revolution AT&T Conference Hotel (Salon D) Welcome to the Age of Hyperspecialization Courtyard Marriott (Rio Grande Ballroom) Will Accessibility Rain on Your Cloud Parade? Hilton Garden Inn (Sabine) Women in Tech Meet Up Hyatt Regency Austin (Big Bend) A Conversation with Seth MacFarlane ACC (Vimeo Theater) Digital Sport: Know More, Do More Hilton Austin Downtown (Salon H) Mentor Session: Ellen McGirt Holiday Inn Town Lake (Lantana B) SXSW ECO Meet Up Palm Park (Meet Up Tent) SXSW CraftCamp Day 1 Palm Park (Presentation Tent) SXSW ScreenBurn Game Developer Lounge Presented by Intel Palmer Events Center (Room 3)

11:15am

Advanced API Design: How APIs Change the World Hyatt Regency Austin (Texas Ballroom 4-7)

11:30am

Bam!: When Every Device Is Cloud-Connected Hyatt Regency Austin (Texas Ballroom 4-7) The Plugged-In Manager ACC (Ballroom G)

11:35am

Charles Duhigg Book Signing ACC (Ballroom G Foyer)

11:45am

Brain As Interface: Future of Bio-Computing Hyatt Regency Austin (Texas Ballroom 4-7)

12:00pm

Using Technology to Thwart Human Traffickers Hyatt Regency Austin (Texas Ballroom 4-7) All Day Event - GE Garage GE Garage Half Day Event: Ask.com Sugar Rush Residence Inn Nike Training Club NikeFuel Lot All Day Event - ScreenBurn Arcade Palmer Events Center (Exhibit Hall 1) LANFest Palmer Events Center (Exhibit Hall 1) SXSW ScreenBurn Arcade Palmer Events Center (Exhibit Hall 1) SXSW ScreenBurn Arcade Stage Presented by IGN Pro League Palmer Events Center (Exhibit Hall 1)

12:05pm

Terri Griffith Book Signing ACC (Ballroom G Foyer)

12:15pm

Arcade Stage: LightBox Interactive - Starhawk... Welcome to the New Frontier Palmer Events Center (Exhibit Hall 1)

12:30pm

Christina Tosi Book Signing ACC (Ballroom G Foyer) David Crofton Book Signing ACC (Ballroom G Foyer) Erica Shea & Stephen Valand Book Signing ACC (Ballroom G Foyer) How to Build Privacy By Design into Web and Mobile Hyatt Regency Austin (Texas Ballroom 4-7) Jessica Applestone Book Signing ACC The B2B Social Media Book ACC (Ballroom G) Adding Value As a Non-Technical No Talent Assclown Courtyard Marriott (Rio Grande Ballroom) All Eyes on You: Visual Effects & Viewer Engagement Sheraton Austin (Capitol View North) Austin Technology Council Meet Up Hilton Austin Downtown (Room 615AB) Better Food Through Open Data Standards Driskill Hotel (Citadel) Big Data Smackdown on Cybersecurity Hilton Austin Downtown (Room 616AB) Boxcutters Podcast: Episode 300 Driskill Hotel (Maximilian) Brand As API: Connect Differently InterContinental Stephen F. Austin (Assembly Room) Brands: The Cost of Being Human InterContinental Stephen F. Austin (Capital Ballroom A) But Hasn't Politics Always Been Social? AT&T Conference Hotel (Salon B) Celebs & Causes: A Thin Line btwn #winning & #fail ACC (Room 9ABC) Computation and Its Impact on the Future ACC (Ballroom D) Creating Responsive HTML5 Touch Interfaces Hilton Austin Downtown (Salon FG) Crowdsourcing Government: Why Access Matters AT&T Conference Hotel (Salon C) CSS.next: Current Experiments, CSS4 and the Future ACC (Ballroom A) Curing a Rage Headache: Internet Drama & Activism ACC (Room 6AB) Customers Are Irrational: Stop Fighting It InterContinental Stephen F. Austin (Capital Ballroom B) Design and the Mobile Startup Hilton Austin Downtown (Salon A) Designing Positive Daily Addictions AT&T Conference Hotel (Classroom 204) Disambiguation: Embrace Wrong Answers & Find Truth Hilton Garden Inn (Rio Grande) eBay to VC: Lessons from the Trenches Hilton Austin Downtown (Salon D) eSports: Enabling Gaming As a Profession Palmer Events Center (Room 4-5) Everybody's a Bloody Entrepreneur! Or Are They? Hilton Austin Downtown (Salon C) FutureShop: Virtual QR Stores, NFC Receipts & More Hilton Austin Downtown (Salon J) HATCH Pitch Competition Results Hilton Austin Downtown (Salon B) High On Line: Applying Psychology to Web Design ACC (Ballroom BC) How to Run a Social Site and Not Get Users Killed AT&T Conference Hotel (Salon D) How to Win Friends and Influence Space Exploration Omni Downtown (Capital Ballroom) How We Do It in Brazil ACC (Room 5ABC) I'm Completely Overwhelmed Meet Up Hyatt Regency Austin (Big Bend) Indie Games, Indie Film - DejaVu Palmer Events Center (Room 1-2) Interface Technology: Gesture Systems and Beyond Hilton Austin Downtown (Salon H) Large Enterprise Social Media Professionals, Unite! InterContinental Stephen F. Austin (Boardroom) Light Field: Turning Light into Living Pictures Hilton Austin Downtown (Salon K) Mad CSS3 Skillz Radisson Town Lake (Town Lake Ballroom) Mentor Session: Brett Close Holiday Inn Town Lake (Lantana A) Mentor Session: Makinde Adeagbo Holiday Inn Town Lake (Lantana B) Mentor Session: Steve Bauer Holiday Inn Town Lake (Lantana B) Mentor Session: Syed Shuttari Holiday Inn Town Lake (Lantana A) Mixel: Art, Tablets and the Creator Economy Hyatt Regency Austin (Texas Ballroom 1-3) No Brochures: Digital Storytelling for Nonprofits ACC (Room 10AB) Once & Future King: Can Syndication Save Content? Sheraton Austin (Capitol EFGH) Online Sports and the Internet's Meaning Machine Driskill Hotel (Driskill Ballroom) Open Art, Open Audiences: The Edinburgh Festivals AT&T Conference Hotel (Salon E) Optimism: The Ultimate Revolutionary Act ACC (Ballroom EF) Psychology of Narcissism & How It Affects Brands Sheraton Austin (Creekside I & II) Public Lab: Mapping, DIY Activism & Civic Science AT&T Conference Hotel (Salon A) Right to Be Forgotten: Forgiveness or Censorship? ACC (Room 8A) Social Media Is a Bubble and SXSW Is a Fad Omni Downtown (Longhorn) Successful Onboarding: Ship Code, See Bathroom Courtyard Marriott (Brazos) The European Tech Art Scene ACC (Room 12AB) The Secret Path to Success in Online Video Sheraton Austin (Capitol ABCD) Turning Slacktivism into Online Activism Omni Downtown (Lone Star) Why Location Matters for Your Personal Data Hilton Garden Inn (Sabine) Jeffrey Tambor's Acting Workshop ACC (Room 18ABCD)

12:45pm

A.K. Pradeep Book Signing ACC (Ballroom G Foyer) The New Age of Money Hyatt Regency Austin (Texas Ballroom 4-7)

1:00pm

I'd Bump That: NFC Growth from Play Will Pay Hyatt Regency Austin (Texas Ballroom 4-7) Roger Dooley Book Signing ACC (Ballroom G Foyer) Roads to Power ACC (Ballroom G) Arcade Stage: Marvel - House of Ideas Palmer Events Center (Exhibit Hall 1)

1:05pm

Kipp Bodnar and Jeffrey L. Cohen Book Signing ACC (Ballroom G Foyer)

1:15pm

QR Codes, Technology and a New Era of Fine Art Hyatt Regency Austin (Texas Ballroom 4-7)

1:30pm

Music Apps Gone Wild Hyatt Regency Austin (Texas Ballroom 4-7)

1:35pm

Jo Guldi Book Signing ACC (Ballroom G Foyer)

2:00pm

Frank Warren Book Signing ACC Arcade Stage: Bioware - Star Wars The Old Republic Palmer Events Center (Exhibit Hall 1) Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge Ambient Location and the Future of the Interface ACC (Exhibit Hall 5)

Co-Founder Speed Dating Hilton Austin Downtown (Room 400, 402)

2:30pm

Meryl Cooper Book Signing ACC

3:00pm

Colin Shaw Book Signing ACC (Ballroom G Foyer) Arcade Stage: Critical Mass Interactive invites “The Boondock Saints” to SXSW! Palmer Events Center (Exhibit Hall 1)

3:30pm

dot.wtf?top.level.domain.names.will.change.the.web Hyatt Regency Austin (Texas Ballroom 4-7) Mark Schaefer Book Signing ACC (Ballroom G Foyer) Discardia: More Life, Less Stuff ACC (Ballroom G) 5 Brands Travel the US Inspiring Entrepreneurship Omni Downtown (Lone Star) Adapting New Technologies for Humanitarian Aid ACC (Room 6AB) Brands with Benefits: Hooking Up with Good Deals InterContinental Stephen F. Austin (Capital Ballroom B) Cookbook 2.0: The Future of Recipe Content Driskill Hotel (Citadel) Customer Experience Meet Up InterContinental Stephen F. Austin (Boardroom) Data Is the New Oil: Wealth and Wars on the Web Hilton Austin Downtown (Room 616AB) Dealing w/ Co-founders. You found one, now what? Hilton Austin Downtown (Room 400, 402) Design. Build. Transform. ACC (Ballroom EF) Designing for Awareness in the Attention Economy InterContinental Stephen F. Austin (Capital Ballroom A) Dewey Community Service Honorees Meet Up, Pt 1 ACC (Room 8A) Election 2012: Campaigns, Coverage & the Internet AT&T Conference Hotel (Salon B) Encouraging Innovation and Empowering Entrepreneurs AT&T Conference Hotel (Salon C) F**k Privacy: Neuromarketing Is the Web's Future InterContinental Stephen F. Austin (Assembly Room) For Better or for Work: Married to an Entrepreneur Courtyard Marriott (Rio Grande Ballroom) Fulbright: How the 1st Social Network Adapts to SM AT&T Conference Hotel (Salon D) Funny Or Die: Future of Comedy & Everything Else ACC (Room 18ABCD) How Comics Journalism Is Saving Your Media Sheraton Austin (Creekside I & II) How to Be an Idea Factory Sheraton Austin (Capitol ABCD) How to Build Entrepreneurship Communities Hilton Austin Downtown (Salon D) Investor Spotting 2012 Hilton Austin Downtown (Salon J) Isn’t It Time for an Online Presidential Primary? AT&T Conference Hotel (Salon A) Kevin Systrom Interview: Inside Instagram ACC (Exhibit Hall 5) Liberating Data with Interactive Charts Hyatt Regency Austin (Texas Ballroom 1-3) Libros digitales para todos/eBooks for Everybody ACC (Room 5ABC) Mentor Session: Alexandra Samuel Holiday Inn Town Lake (Lantana B) Mentor Session: Brooks Morgan Holiday Inn Town Lake (Lantana A) Mentor Session: Kevin Hale Holiday Inn Town Lake (Lantana B) Mentor Session: Kevin Zellmer Holiday Inn Town Lake (Lantana B) Mentor Session: Rachel Wilkerson Holiday Inn Town Lake (Lantana A) Mentor Session: Stephen Oskoui Holiday Inn Town Lake (Lantana A) No Rainy Days: Identity Protection in the Cloud Hilton Garden Inn (Sabine) Open Web, Open News: Reporters & Developers Remix Sheraton Austin (Capitol EFGH) Passion For Typography Meet Up Palm Park (Meet Up Tent) Preserving the Creative Culture of the Web ACC (Room 9ABC) Rockstars or Roadies: Who's the Better Employee? Courtyard Marriott (Brazos) Simplify CSS Development with Sass & Compass Radisson Town Lake (Town Lake Ballroom) Social Curation Meet Up Hilton Austin Downtown (Room 615AB) Sports Media: The Beat Goes Gone? Driskill Hotel (Driskill Ballroom) SSO (Single Sign On): Why Does It Suck So Often? ACC (Ballroom A) Startup Genomics: Maximize Success and Avoid Death Hilton Austin Downtown (Salon C) StartupBus Grand Final Hilton Austin Downtown (Salon A) Still Invisible? Waging Stories with Social Media Omni Downtown (Longhorn) Stuff You Should Know Podcast Driskill Hotel (Maximilian) Tech + the Evolution of the In-Store Experience Hilton Austin Downtown (Salon K) Tech Writer Meet Up Hyatt Regency Austin (Big Bend) The Moral Psychology and Big Data Singularity Hilton Austin Downtown (Salon H) The Payment Revolution is Coming: Welcome to Interchange Zero ACC (Ballroom D) The Power of Contemplative Play Palmer Events Center (Room 1-2) The Smart Grid Is Inseparable from the Internet ACC (Room 10AB) The Trend of Trending Sheraton Austin (Capitol View North) The UnCollege: Learning Outside University AT&T Conference Hotel (Classroom 203) UK DEMO Day Hilton Austin Downtown (Salon B) Using Big Data Takes Machines & Humans Hilton Garden Inn (Rio Grande) Video Games: The Supreme Court and What’s Next Palmer Events Center (Room 4-5) WARNING: Are Online Reviews Bad for Your Health? AT&T Conference Hotel (Classroom 204) What Civil Society Can Learn from Social Web Omni Downtown (Capital Ballroom) What the Internet Finds Funny: Creating & Covering Humor Online ACC (Room 12AB) When Your API Is Your Product Hilton Austin Downtown (Salon FG) White Space: Shaping Nothing for Clean Design ACC (Ballroom BC)

3:45pm

Open APIs: What's Hot? What's Not? Hyatt Regency Austin (Texas Ballroom 4-7)

4:00pm

Creative Leadership: Reimagine the Design Process Hyatt Regency Austin (Texas Ballroom 4-7) Oh, the Places You'll End Up Hanging Around! ACC (Ballroom G) Arcade Stage: Activision - Behind the Scenes with Call of Duty Elite Palmer Events Center (Exhibit Hall 1) WTF with Marc Maron - LIVE Comedy Podcast Esther's Follies

4:05pm

Dinah Sanders Book Signing ACC (Ballroom G Foyer)

4:15pm

Design for Your Audience Not for Yourself Hyatt Regency Austin (Texas Ballroom 4-7)

4:30pm

Brian Solis Book Signing ACC (Ballroom G Foyer) How Great Design Can Ruin Experience Hyatt Regency Austin (Texas Ballroom 4-7)

4:45pm

David Kadavy Book Signing ACC (Ballroom G Foyer) Emily Pilloton Book Signing ACC (Ballroom G Foyer)

5:00pm

Demystifying Design: Fewer Secrets, Greater Impact Hyatt Regency Austin (Texas Ballroom 4-7) Gary Hirshberg Book Signing ACC (Ballroom G Foyer) Meg Hirshberg Book Signing ACC (Ballroom G Foyer) Arcade Stage: Dragon Age - The Animated Feature Film Preview Palmer Events Center (Exhibit Hall 1) #NoFailWhale: Tweet More, Drop Out Less AT&T Conference Hotel (Classroom 203) 4-Hour Work Week Is BS: Truths of Working Smarter Hilton Austin Downtown (Salon FG) A Brief History of the Complete Redesign of Google ACC (Ballroom BC) A Dr, Patient & Insurer Walk into a Social Network AT&T Conference Hotel (Classroom 204) A License to RHoK AT&T Conference Hotel (Salon E) Access Management Meet Up Hilton Austin Downtown (Room 615AB) Are Great Employees Overrated? Courtyard Marriott (Brazos) Austin 2032: Shaping Future Cities with Mobile Data Hilton Austin Downtown (Salon H) Beautiful Data? No, That Data is a Sex Machine Hilton Austin Downtown (Room 616AB) Big Data: Privacy Threat or Business Model? Omni Downtown (Longhorn) Can The Biggest Ideas Fit in Smallest of Ad Spaces? ACC (Ballroom G) Co-Founder Speed Dating Hilton Austin Downtown (Room 400, 402) Connected Living Rooms, Contentious Networks Hilton Garden Inn (Sabine) Content and Coding Are Not Commodities Sheraton Austin (Capitol EFGH) Data Mining Music Hilton Garden Inn (Rio Grande) Dewey Community Service Honorees Meet Up, Pt 2 ACC (Room 8A) Digital Health: Borrow from Developing Countries? AT&T Conference Hotel (Salon D) Digital Immortals: Preserving Life Beyond Death ACC (Room 9ABC) Don't Just Sell Things: Change the World InterContinental Stephen F. Austin (Capital Ballroom B) From Dorm Room to Board Room Courtyard Marriott (Rio Grande Ballroom) Funny People Can Make You Buy Dumb Things ACC (Room 12AB) Go Forth & Make Awesomeness: Core Values & Action ACC (Ballroom A)

Hacking the Citizen Experience AT&T Conference Hotel (Salon A) How Is Internet Helping People Make Their Own Laws ACC (Room 5ABC) How to Personalize Without Being Creepy II Sheraton Austin (Capitol View North) I Have A Startup Meet Up Hyatt Regency Austin (Big Bend) Innovation Case Studies: Austin and Beyond AT&T Conference Hotel (Salon C) Memoirs of a Data Security Street Fighter Hilton Austin Downtown (Salon J) NASA’s Mission Possible: Tweeting thru Space Omni Downtown (Capital Ballroom) Network Effect: Building a Business Around Sharing ACC (Ballroom D) New Media Strategies & Insights for Election 2012 AT&T Conference Hotel (Salon B) Occupying Media: 24 Hour Protest People Hyatt Regency Austin (Texas Ballroom 1-3) On the Internet, Everyone Knows You're a Dog Sheraton Austin (Capitol ABCD) Personal Identity Management: Why It Matters InterContinental Stephen F. Austin (Assembly Room) Reinventing the Graphic Novel for the iPad ACC (Room 18ABCD) Security and Privacy in Social Networks Omni Downtown (Lone Star) Shit Code: When Good Code Is Betrayed Radisson Town Lake (Town Lake Ballroom) Skynet vs. Mad Max: Battle for the Future InterContinental Stephen F. Austin (Capital Ballroom A) Social Business Meet Up InterContinental Stephen F. Austin (Boardroom) Social, Mobile, Location-Based Games Palmer Events Center (Room 1-2) StartupBus Grand Final Hilton Austin Downtown (Salon A) Successful Journalism Startups: Global Lessons Sheraton Austin (Creekside I & II) SXSW Action: Collectively Outsmarting Malaria ACC (Room 6AB) SXSW Newbies Meet Up Palm Park (Meet Up Tent) SXSW ScreenBurn Arcade Happy Hour Presented by MocoSpace Palmer Events Center (Exhibit Hall 1) Taking a RISK: From Board Game to Facebook Palmer Events Center (Room 4-5) Talent Wars: Sourcing the Créme from the Crowd Hilton Austin Downtown (Salon C) The Attention Drug Wars of 2012 ACC (Ballroom EF) The Infinite Resource: Growth on a Finite Planet ACC (Room 10AB) Virtual Gets Physical: The Future of Installations Hilton Austin Downtown (Salon K)

5:15pm

The Art of the No-Decision Decision Hyatt Regency Austin (Texas Ballroom 4-7)

5:30pm

Creating Engagement: Brains, Games & Design Hyatt Regency Austin (Texas Ballroom 4-7)

5:45pm

Why Mobile Apps Must Die Hyatt Regency Austin (Texas Ballroom 4-7) Arcade Stage: Cosplay Competition Palmer Events Center (Exhibit Hall 1)

6:00pm

Geo Interfaces for Actual Humans Hyatt Regency Austin (Texas Ballroom 4-7) Comedy Bang Bang - LIVE Comedy Podcast Esther's Follies

6:15pm

Safe Harbor Room ACC (Room 5ABC)

6:30pm

Big Business: The Future of Marijuana Journalism InterContinental Stephen F. Austin (Capital Ballroom B) Maintaining Sanity and Profitability in Adult InterContinental Stephen F. Austin (Capital Ballroom A) PostSecret + BLUEBRAIN: A Multimedia Presentation ACC (Exhibit Hall 5)

8:00pm

The Cast of Bob’s Burgers Live Esther's Follies

10:30pm

The Cast of Bob’s Burgers Live Esther's Follies

8:00am

Nike Livestrong Run NikeFuel Lot

9:00am

All Day Event - Alcatel-Lucent’s Trend Lounge Hilton Austin Downtown (Room 406) All Day Event - AT&T Lounge ACC All Day Event - Chevrolet Volt Recharge Lounge ACC All Day Event - Gemalto Mobile IDEA/NEXT Lounge Hilton Austin Downtown (Room 602) All Day Event - IBM Future of Social Lounge ACC (Room 1) All Day Event - Isis Lounge ACC All Day Event - Microsoft Lounge ACC All Day Event - PepsiCo Central ACC All Day Event - Samsung Blogger Lounge hosted by Techset ACC (Room 19AB) All Day Event - Samsung Smart Wall ACC All Day Event - SXcycles SXCycles Tent All Day Event - The Americans Elect Lounge ACC (Room 7) All Day Event - The Beacon Lounge ACC (Room 8BC) All Day Event - The Circus Mashimus ACC (Room 3) All Day Event - The iTriage "Power-Up" Lounge AT&T Conference Hotel (Room 301) Morning Event - Java Monster Mornings Registrant’s Lounge Student Startup Madness Maria Maria All Day Event - Catch A Chevy/Drive A Chevy ACC

9:30am

Structural Defects in the Software Ecosystem ACC (Room 10AB) 101 Social Media Tactics for Nonprofits ACC (Ballroom G) 2012: You Bet Your Asteroid the World Won't End Driskill Hotel (Citadel) @BettyDraper's Guide to Social Storytelling Omni Downtown (Longhorn) Are Wired Hospitals Losing the Patient Connection? AT&T Conference Hotel (Classroom 204) Bootcamp for a UX Team of None ACC (Ballroom BC) Brand Journalism in the Real-World Sheraton Austin (Capitol EFGH) But Are You a Real Journalist? #jan25 #occupy Hyatt Regency Austin (Texas Ballroom 1-3) Can Bloggers Put Hope Back into the 2012 Election? AT&T Conference Hotel (Salon B) Creativity and Innovation in the UK's Tech City Hilton Austin Downtown (Salon K) Explorations in Corporate Zoology Hilton Austin Downtown (Salon C) Group Buying for the Latino Demographic ACC (Room 5ABC) How Not to Die: Using Tech in a Dictatorship ACC (Room 9ABC) How to Be Strategically Unlikeable Online InterContinental Stephen F. Austin (Capital Ballroom B) How to Work in B2B and Keep Your Creative Shirt On Hilton Garden Inn (Rio Grande) HTML5 for Film: Leading Edge or Bleeding Edge? ACC (Room 18ABCD) Maps of Time: Data As Narrative ACC (Ballroom A) Rev Up Your Product Design, the “Concept Car” Way Hilton Austin Downtown (Salon H) Social Media Comes of Age Without the Help of Porn InterContinental Stephen F. Austin (Capital Ballroom A) State of the Media Democracy Sheraton Austin (Creekside I & II) Street-Level Genius: An African Maker Safari Driskill Hotel (Maximilian) Sunspots: The Promise and Pitfalls of Gov 2.0 AT&T Conference Hotel (Salon C) SXSW Yoga ACC (Room 8A) Taming the Market in Your Pocket Hilton Garden Inn (Sabine) Tech Cooperatives: A Better Way to Make a Living Courtyard Marriott (Brazos) The Future of HTML5 Motion Design Radisson Town Lake (Town Lake Ballroom) The Hyperlocal Hoax: Where's the Holy Grail? Sheraton Austin (Capitol ABCD) The iPad: The Second Coming of the CD-ROM Hilton Austin Downtown (Salon FG) The New Aesthetic: Seeing Like Digital Devices Driskill Hotel (Driskill Ballroom) The Systematic Undoing of Copyright Trolls ACC (Room 12AB) Three Innovative Approaches to Mobile Learning AT&T Conference Hotel (Classroom 203) Voting’s Viral: Voters, Election Officials & Social AT&T Conference Hotel (Salon A) What’s Good for the World Is Good for the Agency ACC (Room 6AB) World Domination: New Media for Global Events Omni Downtown (Capital Ballroom) Your iPhone Is Political: Mobile Democracy Hilton Austin Downtown (Salon J) SXSW PhotoCamp Palm Door (Palm Door) All Day Event - Startup America at SXSW Hilton Austin Downtown (Salon E)

9:45am

Light and the Unexplored Communications Frontier ACC (Room 10AB)

10:00am

Do Gamers Dream of HTML5 Sheep? ACC (Room 10AB) Get Bold: Using Social Media ACC (Ballroom G) Half Day Event - Samsung Mobile Presents: #FEED powered by Twitter The Jones Center

10:05am

Chad Norman and Melanie Mathos Book Signing ACC (Ballroom G Foyer)

10:35am

Sandy Carter Book Signing ACC (Ballroom G Foyer)

10:45am

Pat Aufderheide Book Signing ACC (Ballroom G Foyer)

11:00am

Disrupting the Entrepreneurial Process ACC (Room 10AB) Phil Plait Book Signing ACC (Ballroom G Foyer) Scott Jenson Book Signing ACC (Ballroom G Foyer) Secrets to User-Centric Social Experience Hyatt Regency Austin (Texas Ballroom 4-7) How to Remember Anything: A Teach Yourself Guide ACC (Ballroom G) A Game of Thrones Meet Up Palm Park (Meet Up Tent) All Day Event - Turner Revive Lounge Moonshine Grill Anything You Can Do, I Can Do Backwards in Heels Hilton Austin Downtown (Salon C) Artists in Labs: Participatory Design at Eyebeam Sheraton Austin (Capitol EFGH) Boost Your Mobile Workflow with Adobe Radisson Town Lake (Town Lake Ballroom) Branded Documentary: Cause Marketing's Best Media? ACC (Room 18ABCD) Building Digital Products with Passionate Users InterContinental Stephen F. Austin (Capital Ballroom B) Community Manager Meet Up InterContinental Stephen F. Austin (Boardroom) Credit vs. Collaboration: The Organization Divide InterContinental Stephen F. Austin (Assembly Room) Credits Coins Cash: Social Currency & Finance 2.0 Hilton Garden Inn (Sabine) Dealing with the Media Data Explosion Hyatt Regency Austin (Texas Ballroom 1-3) Designing Games for Documentary ACC (Room 12AB) Events Are Now Platforms: Seven Tools for Success Hilton Austin Downtown (Room 616AB) Free Coffee, Bad Apples & the Future of Currency ACC (Room 6AB) Hack [ANYTHING] with Microsoft Kinect Hilton Austin Downtown (Salon H) Has Twitter Made the Sports Reporter Obsolete? Sheraton Austin (Capitol ABCD) How Mexico’s Drug Traffickers Harness Social Media AT&T Conference Hotel (Salon E) How Social Media Imperils Political Parties AT&T Conference Hotel (Salon A) How to Harvest Consumer Intent from the Social Web InterContinental Stephen F. Austin (Capital Ballroom A) In-App Mobile Ad Implementation Challenges Hilton Austin Downtown (Salon K) Invention & Inspiration: Building a Better World ACC (Exhibit Hall 5) iVision Africa: New Media's Role in Reframing Africa Sheraton Austin (Capitol View North) Job Hopping: Turn a High Number to Your Advantage Courtyard Marriott (Rio Grande Ballroom) Language of Mutilation: Grammar for Ads & Life Sheraton Austin (Creekside I & II) LiberationTech: How Geeks Overthrow Governments ACC (Room 9ABC) Mentor Session: Alex Jacobson Holiday Inn Town Lake (Lantana A) Mentor Session: Cathy Brooks Holiday Inn Town Lake (Lantana A) Mentor Session: Michael Staton Holiday Inn Town Lake (Lantana B) Mentor Session: Perry Fair Holiday Inn Town Lake (Lantana A) Mentor Session: William Barko Holiday Inn Town Lake (Lantana B) Net Smart: How to Thrive Online ACC (Ballroom EF) Next Stage: Social Music Marketing: Bands, Brands & Fans ACC (Exhibit Hall 3/4) Online Personality Disorder: Resumes & Profiles Courtyard Marriott (Brazos) Open Data FAIL: How Government Fakes Transparency AT&T Conference Hotel (Salon B) Own the Media. Or the Media Will Own You ACC (Room 5ABC) Play Time?: Kids and Game-Based Learning AT&T Conference Hotel (Classroom 203) Principles and Practices for Privacy by Design ACC (Ballroom BC) Recognize This! Ethics of Mobile Face Tagging Hilton Austin Downtown (Salon J) Sexy Data Solutions for Public Transit Systems AT&T Conference Hotel (Salon D) Shut Up & Draw: A Non-Artist Way to Think Visually ACC (Ballroom A) Smart Home Meet Up Hilton Austin Downtown (Room 615AB) Social Media in the Underground World of B2B Hilton Garden Inn (Rio Grande) SOPA / PIPA / ACTA Meet Up Hyatt Regency Austin (Big Bend) Spacebits: Awesomeness, Balloons, Space and DIY Driskill Hotel (Citadel) SXSW Interactive Accelerator Hilton Austin Downtown (Salon B) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A) SXSW Interactive Accelerator Hilton Austin Downtown (Salon D) Technology and Fashion Driskill Hotel (Driskill Ballroom) The Frontline Report of Japanese Interactive Arts Hilton Austin Downtown (Salon FG) The Future of Digital Health AT&T Conference Hotel (Classroom 204) The Future of The New York Times ACC (Ballroom D) The Human Cost of Failed Government Technology AT&T Conference Hotel (Salon C) The Secrets of Scaling Two-Sided Markets Omni Downtown (Longhorn) Time Bandits: The Next Revolution in Social Omni Downtown (Capital Ballroom) Your Arts Organization = A Startup Business ACC (Room 8A) “But Is It Art?”: The Aesthetics of Social Culture Omni Downtown (Lone Star)

All Day Event - SXSW Trade Show ACC (Exhibit Hall 3/4) SXSW CraftCamp Day 2 Palm Park (Presentation Tent)

11:15am

5 Reasons You Should Stop Investing in Facebook Hyatt Regency Austin (Texas Ballroom 4-7) Mark Briggs Book Signing ACC (Ballroom G Foyer) The Future of Innovation and Young Entrepreneurs ACC (Room 10AB)

11:30am

Jason Falls Book Signing ACC (Ballroom G Foyer) Sharing Privately in the Context of Health Hyatt Regency Austin (Texas Ballroom 4-7) Startup Balance: Being Awesome Outside the Office ACC (Room 10AB) HOW: Why HOW We Do Anything Means Everything ACC (Ballroom G)

11:35am

Mark Channon Book Signing ACC (Ballroom G Foyer)

11:45am

Startup Finances For Dummies ACC (Room 10AB) The Open-Source Cult(ure) of Hatsune Miku Hyatt Regency Austin (Texas Ballroom 4-7)

12:00pm

Integrate the Best of the East into Social Gaming Hyatt Regency Austin (Texas Ballroom 4-7) Agency Meet Up: Career Seekers in Ad, PR, Social and Digital ACC (Exhibit Hall 3/4) All Day Event - GE Garage GE Garage Next Stage: Cinematic Storytelling and Journalism ACC (Exhibit Hall 3/4)

12:05pm

Dov Seidman Book Signing ACC

12:15pm

Dan Roam Book Signing ACC (Ballroom G Foyer) Sunni Brown Book Signing ACC (Ballroom G Foyer)

12:30pm

CrowdTV: Crowd-Sourcing Documentaries Hyatt Regency Austin (Texas Ballroom 4-7) From Collegiate Soccer to Professional Business ACC (Room 10AB) Kill the Company ACC (Ballroom G) Howard Rheingold Book Signing ACC (Ballroom G Foyer) 3-2-1 Publish: Prepping the News Room for D-Day Sheraton Austin (Capitol ABCD) Alternative Channels of Digital Distribution Hilton Austin Downtown (Salon K) An Unusual Arsenal: Tech Tools to Topple a Tyrant ACC (Room 9ABC) Avoiding Bullshit Personas: A Case Study ACC (Ballroom BC) Being Considered Obsolete Is Awesome InterContinental Stephen F. Austin (Capital Ballroom A) Bridging the Digital and the Divine Sheraton Austin (Capitol EFGH) Building the Next Generation of Innovators ACC (Room 6AB) Character Building As an Attention Magnet Sheraton Austin (Capitol View North) Cloud Entrepreneurs Meet Up Hilton Austin Downtown (Room 615AB) Co-Opting Black Market Innovation AT&T Conference Hotel (Salon E) Create More Value Than You Capture ACC (Ballroom D) Crowdsourced Creative: Friend to Advertising? InterContinental Stephen F. Austin (Assembly Room) Crowdsourcing: Next Gen Consumers in the Driver's Seat Hilton Austin Downtown (Salon H) Data Breaches: Taking the Bull by the Horns InterContinental Stephen F. Austin (Capital Ballroom B) Data Vis Is Dead, Long Live Data Vis! ACC (Ballroom A) Designing Creative Online Communities for Kids AT&T Conference Hotel (Classroom 203) Detached Messages: Immersive and Spatial Systems Hilton Austin Downtown (Salon FG) EFF Meet Up Hyatt Regency Austin (Big Bend) Europe Is Different, so Adapt Your Strategy! AT&T Conference Hotel (Salon D) Fashion Meet Up Palm Park (Meet Up Tent) Future of Cities: Technology in Public Service AT&T Conference Hotel (Salon C) Get Excited and Make Things with Science Driskill Hotel (Citadel) Have Latin American Media Become Social? ACC (Room 5ABC) Is Technology Making Our Lives Richer or Poorer? ACC (Ballroom EF) Lessons from Disruptors: Game-Changing Start-Ups Hilton Austin Downtown (Salon C) Location Tracking: Threatening or Value-added? Hilton Austin Downtown (Salon J) Marketers Meet Up Presented by Marketo InterContinental Stephen F. Austin (Boardroom) Mentor Session: Dan Shust Holiday Inn Town Lake (Lantana B) Mentor Session: Diana Hong Holiday Inn Town Lake (Lantana B) Mentor Session: Erin Kanaley-Famularo Holiday Inn Town Lake (Lantana A) Mentor Session: Galia Benartzi Holiday Inn Town Lake (Lantana A) Mixed-Reality Gaming: Evolution in Entertainment Hyatt Regency Austin (Texas Ballroom 1-3) Moms vs. Management: Parents Make Awesome Managers Courtyard Marriott (Brazos) Sex in the Digital Age Driskill Hotel (Driskill Ballroom) Sex, Lies and Cookies: Web Privacy EXPOSED! AT&T Conference Hotel (Salon B) Social Apps and Charitable Giving ACC (Room 8A) Social Role-Playing: Brands and Publishers Sheraton Austin (Creekside I & II) SpacePoints: Space Outreach at Ludicrous Speed Hilton Austin Downtown (Room 616AB) Star Trek and Social Media Omni Downtown (Capital Ballroom) SXSW Interactive Accelerator Hilton Austin Downtown (Salon D) SXSW Interactive Accelerator Hilton Austin Downtown (Salon B) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A) Tech Unity Beyond the #SpecialNeeds Hashtag Omni Downtown (Lone Star) text4baby: The Power of Public-Private Partnership AT&T Conference Hotel (Classroom 204) The Business of Kevin Smith ACC (Room 18ABCD) The Future of Money Hilton Garden Inn (Sabine) The Not So Allied Forces of Social TV Comedy ACC (Room 12AB) The Page Is Dead Radisson Town Lake (Town Lake Ballroom) The Promise and Pitfalls of Real-Time Marketing Hilton Garden Inn (Rio Grande) The Psychology and Interfaces of Social Design Omni Downtown (Longhorn) This Spartan Life: Frag Me Gently Driskill Hotel (Maximilian) Why Hasn't the Internet Made Voting Awesome? AT&T Conference Hotel (Salon A) Work When Startup Culture Hits Mainstream Courtyard Marriott (Rio Grande Ballroom)

12:45pm

An Emerging Solution to How We Teach Our Students ACC (Room 10AB) Independent Manufacturing with Social Media Hyatt Regency Austin (Texas Ballroom 4-7)

1:00pm

The Dark Art of Digital Music Recommendations Hyatt Regency Austin (Texas Ballroom 4-7) 76 Rules for Outperforming the Competition ACC (Ballroom G) Thiel Fellowship: Challenging Current Paradigms ACC (Room 10AB) Next Stage: Nardwuar vs. Harley of Epic Meal Time (Live interview!) ACC (Exhibit Hall 3/4)

1:15pm

Why Women Fail to Rule the Social Networks Hyatt Regency Austin (Texas Ballroom 4-7)

1:30pm

Nonprofit Meet Up ACC (Exhibit Hall 3/4)

1:35pm

Keith Bell Book Signing ACC (Ballroom G Foyer)

1:45pm

Jaron Lanier ACC

2:00pm

Next Stage: Behind the Scenes with Indiewire featuring directors of Kid Thing and Francine ACC (Exhibit Hall 3/4) Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge Expanding Our Intelligence Without Limit ACC (Exhibit Hall 5)

2:15pm

Robert Rummel-Hudson Book Signing ACC (Ballroom G Foyer)

2:30pm

Michael Margolis Book Signing ACC (Ballroom G Foyer) Next Stage: Behind the Scenes with Indiewire featuring directors of V/H/S ACC (Exhibit Hall 3/4)

2:45pm

Marty Beckerman Book Signing ACC (Ballroom G Foyer)

3:00pm

Gary Shapiro Book Signing ACC (Ballroom G Foyer) Next Stage: Immersion 101: Inventing the Future of Entertainment ACC (Exhibit Hall 3/4) The IFC Crossroads House @ Vice Bar IFC Crossroads House at Vice Beer & Bots: Reception with Dean Kamen & Maywa Denki ACC (Exhibit Hall 3/4)

3:15pm

Lev Grossman Book Signing ACC (Ballroom G Foyer) Ray Kurzweil Book Signing ACC (Ballroom G Foyer)

3:30pm

Adprovising: Agile Marketing Made Easy Hyatt Regency Austin (Texas Ballroom 4-7) Dwayne Spradlin Book Signing ACC (Ballroom G Foyer) How One Will Change the World ACC (Room 10AB) Samhita Mukhopadhyay Book Signing ACC (Ballroom G Foyer) What Large Companies Can Learn from Startups ACC (Ballroom G) #140conf @ SXSW 2012 Hilton Austin Downtown (Salon FG) /r/SXSW Meet Up Hyatt Regency Austin (Big Bend) A Tale of Two City Hackathons ACC (Room 6AB) Auto Meets Mobile: Building In-Vehicle Apps Hilton Austin Downtown (Salon H) Big Brands and You: Make the Love Connection Sheraton Austin (Capitol View North) Big Data Meet Up Hilton Austin Downtown (Room 615AB) Changing the Channel: The New Golden Age of TV ACC (Room 18ABCD) Civic Media Projects in Latin America ACC (Room 5ABC) Classroom 2020: VCs and the Education Revolution AT&T Conference Hotel (Classroom 203) Connected Cars, Connected Cities and Urban Driving Hilton Austin Downtown (Room 616AB) Content As a Means for Social Change ACC (Exhibit Hall 5) Demystifying the Future of the Web and Apps Radisson Town Lake (Town Lake Ballroom) Deploying Social Media to Share the Army Story AT&T Conference Hotel (Salon A) Drugs, Milk & Money: Social & Regulated Industries InterContinental Stephen F. Austin (Assembly Room) Getting Good: Practical Tips for New Designers Courtyard Marriott (Rio Grande Ballroom) Greek to Geek: Classical Rhetoric & the Modern Web Omni Downtown (Capital Ballroom) Hacking Cybersecurity: A New Approach AT&T Conference Hotel (Salon E) Help, My Avatar Is Sick AT&T Conference Hotel (Classroom 204) Humanizing B2B Brands with Video & Comedy Hilton Garden Inn (Rio Grande) Intent & Impact: How Visualization Makes a Change ACC (Ballroom A) It's Not News, It's Business Sheraton Austin (Capitol ABCD) Knitting a Long Tail in Niche Publishing Sheraton Austin (Capitol EFGH) Make Live Podcast Driskill Hotel (Maximilian) Mega-Mergers & the Future of the Internet AT&T Conference Hotel (Salon B) Meme Meet Up Palm Park (Meet Up Tent) Mentor Session: Gavin Jocius Holiday Inn Town Lake (Lantana A) Mentor Session: Mark Weitzel Holiday Inn Town Lake (Lantana A) Mentor Session: Morgan Missen Holiday Inn Town Lake (Lantana A) Motivating Employees: Gamification at Work Courtyard Marriott (Brazos) My Financial Advisor Is an Algorithm Hilton Garden Inn (Sabine) New Mafia: Rise of the Chicago Startups Hilton Austin Downtown (Salon C) New Media and CSR: Communicating Corporate Good InterContinental Stephen F. Austin (Capital Ballroom B) Personal Lifestreams Provide Data for Public Good Hilton Austin Downtown (Salon K) Podcasting: Breeding A New Class of Comedy Nerd ACC (Room 12AB) Predictive Technology and Marketing Meet Up InterContinental Stephen F. Austin (Boardroom) Prototype vs. Sim: Validating Software & UX Design ACC (Ballroom BC) QR Codes & NFC: When Physical & Digital Collide Hilton Austin Downtown (Salon J) Reaching Teens on the Digital Streets ACC (Room 9ABC) Robot Panelists, AI and the Future of Identity Driskill Hotel (Citadel) Self-Hacking: Self-Knowledge & Data Literacy Driskill Hotel (Driskill Ballroom) Sharing: A Window into the Human Psyche Omni Downtown (Lone Star) Social Discovery: Implicit and Explicit Graphs Hyatt Regency Austin (Texas Ballroom 1-3) Social Networking: Giving Cancer Patients a Voice ACC (Room 8A) Subtext and Shipping: The Lesbian Community Online Sheraton Austin (Creekside I & II) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A) SXSW Interactive Accelerator Hilton Austin Downtown (Salon D) SXSW Interactive Accelerator Hilton Austin Downtown (Salon B) The End of Business As Usual ACC (Ballroom D) The Next Big Thing ACC (Ballroom EF) Utah.gov: Breaking the Mold for eGovernment AT&T Conference Hotel (Salon C) What the London Riots Taught Us About Social Media Omni Downtown (Longhorn) What's So [Bleeping] Hard About Social ROI? InterContinental Stephen F. Austin (Capital Ballroom A) Your Technology and the Conflict in Congo AT&T Conference Hotel (Salon D)

3:45pm

Brands That Believe in Sex After Marriage Hyatt Regency Austin (Texas Ballroom 4-7) How to Live Forever ACC (Room 10AB)

4:00pm

#140conf: Future of Story Telling Hilton Austin Downtown (Salon FG) A Bigger World: The Dreams of Youth Realized ACC (Room 10AB) A Tale of Loyalty: Virtual Brand Currency Wars Hyatt Regency Austin (Texas Ballroom 4-7) Frank Rose Book Signing ACC (Ballroom G Foyer) The Big Squeeze: Communications Crisis in America ACC (Ballroom G) Next Stage: SXSW Comedy Presents Stag Comedy ACC (Exhibit Hall 3/4)

4:15pm

#140conf: The Making of Twittamentary Hilton Austin Downtown (Salon FG) Connecting with Your Future Customers, the Net Gen ACC (Room 10AB) Demographics Are Dead: Unlocking Flock Behavior Hyatt Regency Austin (Texas Ballroom 4-7)

4:30pm

#140conf: Contextual Revolution Hilton Austin Downtown (Salon FG) Rise of the Social Spammers Hyatt Regency Austin (Texas Ballroom 4-7) Startup Village at the Meet Up Pavilion ACC (Exhibit Hall 3/4)

4:45pm

#140conf: Taking on BIG Brands Hilton Austin Downtown (Salon FG)

5:00pm

#140conf: Discovery in the Real-Time Web Hilton Austin Downtown (Salon FG) DotAnything 101: Demystifying New Domain Extensions Hyatt Regency Austin (Texas Ballroom 4-7) Raise the (Sweep)stakes: Story of Social Actions ACC (Room 10AB) The $100 Startup ACC (Ballroom G) Africa, Tech & Women: The New Faces of Development AT&T Conference Hotel (Salon D) Better Living with Motion Sensors Hyatt Regency Austin (Texas Ballroom 1-3) Blogging: Why So Many Women Are Doing It InterContinental Stephen F. Austin (Assembly Room) Can Washington Make Your App Illegal? Hilton Austin Downtown (Salon K) Community & Influence: How Not to Piss People Off InterContinental Stephen F. Austin (Capital Ballroom B) CrossFit Meet Up Palm Park (Meet Up Tent) Detroit Future: A Media Based Economy ACC (Room 6AB) Digital and Social Learning: Transforming Education AT&T Conference Hotel (Classroom 203) Don't Shoot the Player While They're Learning ACC (Ballroom D) Don’t Build a Power Glove: Talk to Your Users ACC (Ballroom BC) Everyone Is Gay: Social Media As Social Action ACC (Room 5ABC) Everything You Need to Know About B2B Marketing Hilton Garden Inn (Rio Grande) F1 Meet Up Hilton Austin Downtown (Room 615AB) Financial Services & Technology Rockstar Women Hilton Garden Inn (Sabine) Getting a Crowd to Work for You: For Pay or Play? Courtyard Marriott (Brazos) iPlant: Advanced Computing to Feed the World AT&T Conference Hotel (Salon E) Media Measurement: Science, Art or a Load of Crap InterContinental Stephen F. Austin (Capital Ballroom A) Modern Weaponry: Using Digital Media to End a War AT&T Conference Hotel (Salon A) My Voice Is My Passport. Verify Me Hilton Austin Downtown (Salon J) Next Stage present: Maywa Denki performance ACC (Exhibit Hall 3/4) Not Your Average G-Men: Delivering Awesome.gov AT&T Conference Hotel (Salon C) Online with Adobe Business Catalyst and Dreamweaver Radisson Town Lake (Town Lake Ballroom) Open Innovation: Millions of Us Solving Problems Hilton Austin Downtown (Salon H) Performance and Technology: Keeping Arts Alive ACC (Room 12AB) Positively Inspired Change Campaigns ACC (Room 8A) Race: Know When to Hold It and When to Fold It ACC (Room 9ABC) Saying Good Bye to Your Digital Self Omni Downtown (Capital Ballroom) Sean Parker Presentation ACC (Exhibit Hall 5) Self-Publishing: A Revolution for Midlist Authors? Sheraton Austin (Creekside I & II) Sex, Dating and Privacy Online Post-Weinergate Omni Downtown (Longhorn) Silicon Alley: Startup Ecosystem That Never Sleeps Hilton Austin Downtown (Salon C) Snackable Content: Working in a Bite-Sized Future Sheraton Austin (Capitol ABCD) Social Flubs: Can Bad Publicity Be Good? Omni Downtown (Lone Star) SXSW Interactive Accelerator Hilton Austin Downtown (Salon B) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A) SXSW Interactive Accelerator Hilton Austin Downtown Tech PR Meet Up InterContinental Stephen F. Austin (Boardroom) The Future of Innovation and Consumer Electronics ACC (Ballroom EF) The Next Frontier of Public Services AT&T Conference Hotel (Salon B) Tricking People into Reading Again Sheraton Austin (Capitol EFGH) Web Originals: Television’s New Guinea Pigs ACC (Room 18ABCD) What WebGL Will Mean for the Web ACC (Ballroom A) What’s the Holy Grail of Social/Mobile/Local? Sheraton Austin (Capitol View North) Why Your Car Will Be the 5th Screen in Your Life Hilton Austin Downtown (Room 616AB) What We Can Learn From Virtual Support Systems AT&T Conference Hotel (Classroom 204)

5:15pm

#140conf: Music and the Real-Time Web Hilton Austin Downtown (Salon FG) Big Data + Social Graph Hyatt Regency Austin (Texas Ballroom 4-7) Bringing Back the Scientific Method ACC (Room 10AB) John Romano and Evan Carroll Book Signing ACC (Ballroom G Foyer)

5:30pm

Genius or Feeble? Ranking Luxury Brands Digital IQ Hyatt Regency Austin (Texas Ballroom 4-7) PurpleSight: A New Way to Look at Politics ACC (Room 10AB) Digital Leaders Are Made, Not Born. But How!? ACC (Ballroom G) #140conf: Technology Showcase Hilton Austin Downtown (Salon FG)

5:35pm

Chris Guillebeau Book Signing ACC

5:45pm

Deconstructing the Myth of Viral Video Hyatt Regency Austin (Texas Ballroom 4-7)

6:00pm

Agency Innovation in 15-Minutes or Less Hyatt Regency Austin (Texas Ballroom 4-7) Kevin Pollak’s Chat Show - LIVE Comedy Podcast Esther's Follies

6:15pm

Safe Harbor Room ACC (Room 5ABC)

6:30pm

En/Forced Femme: Sex Workers and Social Media InterContinental Stephen F. Austin (Capital Ballroom B) The Algorithm Method: Love in the Social Media Age InterContinental Stephen F. Austin (Capital Ballroom A)

8:00pm

Funny or Die & Caviar Present The Super Serious Show Esther's Follies

10:30pm

Funny or Die & Caviar Present The Super Serious Show Esther's Follies

8:00am

Nike Livestrong Run NikeFuel Lot

9:00am

All Day Event - Alcatel-Lucent’s Trend Lounge Hilton Austin Downtown (Room 406) All Day Event - AT&T Lounge ACC All Day Event - Chevrolet Volt Recharge Lounge ACC All Day Event - Gemalto Mobile IDEA/NEXT Lounge Hilton Austin Downtown (Room 602) All Day Event - IBM Future of Social Lounge ACC (Room 1) All Day Event - Isis Lounge ACC All Day Event - Microsoft Lounge ACC All Day Event - PepsiCo Central ACC All Day Event - Samsung Blogger Lounge hosted by Techset ACC (Room 19AB) All Day Event - Samsung Smart Wall ACC All Day Event - SXcycles SXCycles Tent All Day Event - The Americans Elect Lounge ACC (Room 7) All Day Event - The Beacon Lounge ACC (Room 8BC) All Day Event - The Circus Mashimus ACC (Room 3) All Day Event - The iTriage "Power-Up" Lounge AT&T Conference Hotel (Room 301) Morning Event - Java Monster Mornings Registrant’s Lounge All Day Event - Catch A Chevy/Drive A Chevy ACC

9:30am

Creating Relationships That Matter ACC (Ballroom G) #Kony2012: What Does 70+ Million Views Mean? AT&T Conference Hotel (Salon A) 3 Secrets to a Killer Elevator Pitch Hilton Austin Downtown (Salon C) Augmented Reality = ARPA’s Original Vision of Web Hilton Austin Downtown (Salon FG) Busting the Myth: Natural Input Requires Learning Hilton Austin Downtown (Salon H) China: Creators and Consumers of the Future AT&T Conference Hotel (Salon D) Compass/SASS/LESS: Tips, Tricks & Best Practices Radisson Town Lake (Town Lake Ballroom) Creating a Mobile Wallet Worth Having Hilton Garden Inn (Rio Grande) Developing for a Consumerized Enterprise World Hilton Garden Inn (Sabine) Disrupting the Traditional Ticketing Industry Driskill Hotel (Maximilian) Epic Battle: Creativity vs. Discipline in Social InterContinental Stephen F. Austin (Capital Ballroom A) Fireside Chat with Bob Metcalfe Hilton Austin Downtown (Salon D) Gaming Tools Kids Want to Use AT&T Conference Hotel (Classroom 203) Health As a Team Sport AT&T Conference Hotel (Classroom 204) How the iPad Can Save Accessibility ACC (Room 10AB) How to Raise Awareness Through Blogger Outreach ACC (Room 6AB) Human Language Technology and Where It's Headed Hilton Austin Downtown (Salon K) I May "Like" You, but I'm Not in Like with You St David's Bethell Hall IRL: Improving Communities with Social Media Omni Downtown (Longhorn) Music Discovery: Man vs. Machine ACC (Room 12AB) Reported Aggregation: A Truce in the Content Wars? Sheraton Austin (Capitol EFGH) Second Screen Dashboard: Cover Live Events Better ACC (Room 18ABCD) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A/B) SXSW Yoga ACC (Room 8A) The Right Tool for the Job: Native or Mobile Web? ACC (Ballroom A) Transforming Social Media for the Senior Community Omni Downtown (Capital Ballroom) Vetting in the Age of Social: Who Do You Trust? Sheraton Austin (Capitol ABCD) Wall-E or Terminator: Predicting the Rise of AI Hilton Austin Downtown (Salon J) What Left 4 Dead Can Teach Us About Kids Games ACC (Ballroom BC) All Day Event - Startup America at SXSW Hilton Austin Downtown (Salon E)

10:00am

App Empire ACC (Ballroom G) Full Day Event - Samsung Mobile Presents: #FEED powered by Twitter The Jones Center

10:35am

Chad Mureta Book Signing ACC (Ballroom G Foyer)

11:00am

Daniel Wigdor Book Signing ACC Daniel Wilson Book Signing ACC (Ballroom G Foyer) Get Lucky: Putting Planned Serendipity to Work ACC (Ballroom G) 3D Printing: Not Everyone Will Be Excited Hilton Austin Downtown (Salon J) Advise THIS! Matchmaking Startups & High Profile Advisors ACC (Exhibit Hall 5) Agile Apps: Effective Mobile & Native Development ACC (Ballroom A) Becoming a CEO: Lessons from Four Techette Leaders Courtyard Marriott (Brazos) Beyond a Thousand Words: Accessible Complex Data ACC (Room 10AB) Can Printed Electronics Save the Music Industry? ACC (Room 12AB) Confessions of a Community Moderator Omni Downtown (Longhorn) Contextual Communication: Crowds and Coordination Hilton Austin Downtown (Salon K) Creating an Internet of Entities Sheraton Austin (Creekside I & II) Digital Divas: How Girls Rule the Digital Universe InterContinental Stephen F. Austin (Assembly Room) Educating the Future of Austin Technology Hilton Austin Downtown (Salon D) Gaming the Environment for Positive Change with Philippe Cousteau ACC (Room 5ABC) Gen Y&Z Expectations to Transform Customer Exp Hilton Austin Downtown (Salon FG) Get Lucky: Create Serendipity to Spur Innovation Omni Downtown (Lone Star) Gimme Shelter from the Storm Clouds ACC (Room 9ABC) Government As a Catalyst: Prizes 4 Tech Innovation AT&T Conference Hotel (Salon B) Hackathons: Kickstart a Movement from a Weekend ACC (Room 8A) How Simulations Can Change the Future of Learning AT&T Conference Hotel (Classroom 203) How the Wallet Was Won: The End of Paper Receipts Hilton Garden Inn (Rio Grande) How the White House is Mobilizing Social Media AT&T Conference Hotel (Salon E) Is Aggregation Theft? Sheraton Austin (Capitol ABCD) Journalism’s Got 99 Problems: Design Is #1 Sheraton Austin (Capitol View North) Juggalos: Rabid Branding, a Case Study St David's Bethell Hall Lie to Me: CSS3 Demystified by Haakon Wium Lie ACC (Ballroom BC) Lightweight NLP for Social Media Applications Hilton Austin Downtown (Salon H) Link Builders Meet Up InterContinental Stephen F. Austin (Boardroom) Mentor Session: Blake Engel Holiday Inn Town Lake (Lantana B) Mentor Session: Bryan House Holiday Inn Town Lake (Lantana B) Mentor Session: Gregory Kallenberg Holiday Inn Town Lake (Lantana A) Mentor Session: Jeremy Carr Holiday Inn Town Lake (Lantana B) Mentor Session: Ned Hill Holiday Inn Town Lake (Lantana A) Mentor Session: Ramu Yalamanchi Holiday Inn Town Lake (Lantana B) New Career for Journalists: Online Video Producer Sheraton Austin (Capitol EFGH) Philanthropy for Everyone: Community Grantmaking ACC (Room 6AB) Pinterest Explained: Q&A with Co-Founder Ben Silbermann ACC (Ballroom D) Ruby Developers Meet Up Hilton Austin Downtown (Room 615AB) Sneakers & Technology: A True Love Story AT&T Conference Hotel (Classroom 204) Social Commerce: Not Yet Taking Off Like Farmville Omni Downtown (Capital Ballroom) Social Media Boundaries: Personal/Personnel Policy AT&T Conference Hotel (Salon A) Social Shopping: The Zeros & Ones Changing Fashion Driskill Hotel (Driskill Ballroom) Software Patents: Great, Dangerous or Pointless? Hilton Austin Downtown (Salon C) Starting Up in China AT&T Conference Hotel (Salon D) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A/B) Taking Team Solidarity into the Trenches Courtyard Marriott (Rio Grande Ballroom) The Future of Music Consumption ACC (Ballroom EF) The Science of Good Design: A Dangerous Idea Radisson Town Lake (Town Lake Ballroom) Using Psychology to Increase e-Commerce Conversion Hilton Garden Inn (Sabine) We Are Legion: Digital (R)Evolution ACC (Room 18ABCD)

Who Needs a Fashion Cycle? I've Got Social Media Driskill Hotel (Citadel) Why Ad Agencies Should Act More Like Tech Startups InterContinental Stephen F. Austin (Capital Ballroom A) You Don't Need Bandwidth to Be Awesome Hilton Austin Downtown (Room 616AB) All Day Event - SXSW Trade Show ACC (Exhibit Hall 3/4) SXSW Create Palm Park (Presentation Tent)

11:15am

Gretchen Rubin Book Signing ACC (Ballroom G Foyer)

11:30am

Your Best Just Got Better ACC (Ballroom G)

11:45am

Erik Qualman Book Signing ACC (Ballroom G Foyer)

12:00pm

All Day Event - GE Garage GE Garage Clean Tech Meet Up ACC (Exhibit Hall 3/4) Next Stage: BUILT - Talks By People Who Create ACC (Exhibit Hall 3/4) Nike Training Club NikeFuel Lot

12:05pm

Jason Womack Book Signing ACC (Ballroom G Foyer)

12:30pm

Content Is Currency: Content for Web & Mobile ACC (Ballroom G) 2012: Social Media’s New Role in Politics AT&T Conference Hotel (Salon A) A Conversation with Cliff Martinez ACC (Room 18ABCD) Branded Content: We're All Publishers Now Sheraton Austin (Creekside I & II)

Breaking Down Walls, a Decentralised Social Web? ACC (Ballroom BC) Can Social Music Save the Music Industry? ACC (Room 12AB) Change the Course of History with Greasemonkey Radisson Town Lake (Town Lake Ballroom) Closer to One: Buddhism and the Internet of Things Hilton Austin Downtown (Room 616AB) Community-Centered Design: It's Not About the User ACC (Room 5ABC) Democracy 2.0 in the German Parliament AT&T Conference Hotel (Salon B) Digital Age Editing: A Magazine Editor’s View Sheraton Austin (Capitol View North) Facebook Credits: Not Just for Virtual Goods Omni Downtown (Capital Ballroom) Flash: F Bomb or Da Bomb? ACC (Room 10AB) Getting Experts on to Your Passion Project Courtyard Marriott (Rio Grande Ballroom) Graphic Designer Meet Up InterContinental Stephen F. Austin (Boardroom) Harnessing the Power of the Benevolent Internet ACC (Room 6AB) How Technology Is Killing (or Saving) the Lecture AT&T Conference Hotel (Classroom 203) How the Austin Region Supports Technology Companies Hilton Austin Downtown (Salon D) How to Lead a Social Revolution and Make a Profit ACC (Room 8A) Language Technology and the Clinical Narrative AT&T Conference Hotel (Classroom 204) Leveling Up: The Advance of Chinese Online Games AT&T Conference Hotel (Salon D) Mentor Session: Bruce Taragin Holiday Inn Town Lake (Lantana B) Mentor Session: Butch Lazorchak Holiday Inn Town Lake (Lantana A) Mentor Session: Curtis Smolar Holiday Inn Town Lake (Lantana B) Mentor Session: Kate Niederhoffer Holiday Inn Town Lake (Lantana A) Mentor Session: Malorie Lucich Holiday Inn Town Lake (Lantana B) Mentor Session: Shawn Fanning Holiday Inn Town Lake (Lantana A) Mobile Privacy: Developer Kits & Tips ACC (Ballroom A) Music 2.0: Engaging Fans with Mobile Social Apps Omni Downtown (Lone Star) PolySocial Reality and the Enspirited World Driskill Hotel (Driskill Ballroom) Storytelling: From the Bar to the Boardroom InterContinental Stephen F. Austin (Capital Ballroom A) Surviving Lulz: Behind the Scenes of LulzSec Sheraton Austin (Capitol EFGH)

Surviving Technology ACC (Ballroom D) SXSW Interactive Accelerator Hilton Austin Downtown The Airbnb of Anything: The Growth of P2P Markets Hilton Austin Downtown (Salon C) The Automobile As Network Node ACC (Room 9ABC) The Creative Collaboration Conundrum InterContinental Stephen F. Austin (Assembly Room) The Facebook Customer Service Challenge for Brands St David's Bethell Hall The Future of Work and the Free Radical Courtyard Marriott (Brazos) The Math That Matters in the Real-time Web Omni Downtown (Longhorn) This Week in Digital Podcast Driskill Hotel (Maximilian) Turntable.fm: The Future of Music Is Social ACC (Ballroom EF) UX in the Cloud: Creating Amazing Enterprise Apps Hilton Garden Inn (Sabine) What Journalism Can Learn from Science Sheraton Austin (Capitol ABCD) Why a Mobile Wallet Isn’t Going to Be Enough Hilton Garden Inn (Rio Grande) Why Karl Keeps His Shades On: Style & Social Media Driskill Hotel (Citadel) Worldchanging 2.0: Evaluating Inspiration AT&T Conference Hotel (Salon E)

1:00pm

Rawn Shah Book Signing ACC (Ballroom G Foyer) Learning Futures in the Digital Age ACC (Ballroom G) Next Stage: Tear It Up: How to Write a Digital Novel ACC (Exhibit Hall 3/4)

1:05pm

Jon Wuebben Book Signing ACC

1:30pm

SXSW Meet Up Pavilion Gallery Artist Reception ACC (Exhibit Hall 3/4)

2:00pm

George Friedman Book Signing ACC (Ballroom G Foyer) Next Stage: Behind the Scenes with Indiewire featuring Matthew Lillard of Fat Kid Rules the World ACC (Exhibit Hall 3/4) Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge Coding the Next Chapter of American History ACC (Ballroom D) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A/B)

2:15pm

Caroline Waxler Book Signing ACC (Ballroom G Foyer)

2:30pm

Next Stage: Behind the Scenes with Indiewire featuring Matt Piedmont of Casa de mi Padre ACC (Exhibit Hall 3/4)

3:00pm

Pedro Santos Book Signing ACC (Ballroom G Foyer) Move to Austin Meet Up ACC (Exhibit Hall 3/4) Next Stage: YouTube Refreshed: How to Design for What the World is Watching ACC (Exhibit Hall 3/4) The IFC Crossroads House @ Vice Bar IFC Crossroads House at Vice

3:15pm

Kevin Ready Book Signing ACC (Ballroom G Foyer)

3:30pm

Mobilizing Web Sites: Strategies for Implementation ACC (Ballroom G) A Recipe for Success: A Blog, A Brand, A Business Driskill Hotel (Driskill Ballroom) American Copyright: Will Government Go Too Far? AT&T Conference Hotel (Salon A) Are Free Customers Better Than Captive Ones? Hilton Austin Downtown (Salon C) Artists Scoring Film: New Trends in Composing ACC (Room 18ABCD) Audience-Centric Media: Wants and Needs in News Sheraton Austin (Capitol ABCD) AXD: Experience Design in Agile Teams Radisson Town Lake (Town Lake Ballroom) Boost Fundraising & Engagement with “Gamification” ACC (Room 6AB) Brand Manager Meet Up InterContinental Stephen F. Austin (Boardroom) China: Will It Redefine Our Digital Landscape? AT&T Conference Hotel (Salon D) Cool Like You, Gov Private Sector Envy AT&T Conference Hotel (Salon B) Digital Debauchery with Anthony Bourdain ACC (Ballroom D) DIY Mobile Usability Testing ACC (Ballroom A) Fashion and the New Taste Graph Driskill Hotel (Citadel) Forget Radio. Let Your Fans Market Your Music Omni Downtown (Lone Star) Freakin' Fast Cassandra: How Do They Do It? ACC (Ballroom BC) Getting the Most out of Google+ Hilton Austin Downtown (Room 616AB) How The X Factor USA "Got Social" in Season One InterContinental Stephen F. Austin (Capital Ballroom A) Investments in Austin Technology Hilton Austin Downtown (Salon D) Let's Get Lost: Surprise in the Social Media Age Omni Downtown (Longhorn)

Let’s Play: Motivate Healthy Behavior Using Games AT&T Conference Hotel (Classroom 204) Making eBooks Smarter: Responsive Page Design Sheraton Austin (Capitol View North) Marshalling Your Army of Interns Courtyard Marriott (Rio Grande Ballroom) Misuse the Internet and Make People Love You Sheraton Austin (Capitol EFGH) Mobile Ads: Best Practices for the Music Industry St David's Bethell Hall Mobile Payments: Transforming Consumer Marketing Hilton Garden Inn (Rio Grande) News Entrepreneurs vs. Traditional Journalism Sheraton Austin (Creekside I & II) Old School to New School: Games & Mobile Learning AT&T Conference Hotel (Classroom 203) People-Powered: Technology and the Revolution ACC (Room 8A) Please Touch Me! Enterprise Delight via Multitouch Hilton Garden Inn (Sabine) Radically Open Cultural Heritage Data on the Web ACC (Room 10AB) Single Sign On Meet Up Hilton Austin Downtown (Room 615AB) Social Media & Young Children: Our Kids' Futures Omni Downtown (Capital Ballroom) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A/B) SXSW Stories Open Mic ACC (Room 5ABC) The Evolving Role of Radio ACC (Ballroom EF) The iPad Theater: The Convergence of Film and Interactive Media ACC (Room 12AB) Who’s in Charge? Too Many Cooks in the Project InterContinental Stephen F. Austin (Assembly Room) Women Drive Change: Tech in the Global South AT&T Conference Hotel (Salon E) Your Social Media Job Is Dead: Now What? Courtyard Marriott (Brazos)

4:00pm

100 Things Designers Need to Know About People ACC (Ballroom G) SXSW Comedy: RISK! True Tales, Boldly Told hosted by Kevin Allison (The State) and featuring special guests ACC (Exhibit Hall 3/4)

4:05pm

Kristofer Layon Book Signing ACC (Ballroom G Foyer)

4:30pm

Mobile Developers Meet Up ACC (Exhibit Hall 3/4)

4:45pm

Laura Hartman Book Signing ACC (Ballroom G Foyer)

5:00pm

100 Years of Awesomeness Courtyard Marriott (Brazos) Austin Browncoats: From Fan Group to Non-Profit ACC (Room 6AB) Beyond Dance Dance Revolution ACC (Room 12AB) Birth of Interactive Entertainment: Avatar to Björk ACC (Ballroom EF) Building Team Chemistry in Baseball & Technology Courtyard Marriott (Rio Grande Ballroom) Crowdsource This! Harnessing the Crowd for Content Sheraton Austin (Creekside I & II) Death of Digital Downloads: MP3s the New 8-track? Sheraton Austin (Capitol View North) Defense Against the Dark Arts: ESAPI Radisson Town Lake (Town Lake Ballroom) Enterprise Mobile App Solutions Hilton Garden Inn (Sabine) From Leather to Smartphone: The Wallet Evolves Hilton Garden Inn (Rio Grande) Greening China's Cities AT&T Conference Hotel (Salon D) Help! I Have an Internet Stalker or Blackmailer! InterContinental Stephen F. Austin (Capital Ballroom A) How Social Media Drives a Student’s Success AT&T Conference Hotel (Classroom 203) How to Write an RFP for Social Media Omni Downtown (Lone Star) JavaScript Performance MythBusters™ (via JSPerf) ACC (Ballroom A) Leif to Bieber: The Web Has Changed Nothing St David's Bethell Hall Movie Screens with Frickin’ Laser Beams ACC (Room 18ABCD) Next Stage: Nive Nielsen & The Deer Children ACC (Exhibit Hall 3/4) Policy Effects of Media Portrayals of Hacktivists AT&T Conference Hotel (Salon A) Scaling to Infinity: Dealing with Rocket Growth ACC (Ballroom BC) Senate Committees Push Boundaries on Social Media AT&T Conference Hotel (Salon B) SXSW Interactive Accelerator Hilton Austin Downtown (Salon A/B) SXTown Hall ACC (Room 5ABC) Taking Your Brand Back from Your Customers InterContinental Stephen F. Austin (Assembly Room) The Austin Tech Incubator Landscape Hilton Austin Downtown (Salon D) The Battlefield Art of Design Triage ACC (Room 10AB) The Global South Drives the Future of Media AT&T Conference Hotel (Salon E) The Semantic Web Has Gone Mainstream! Wanna Bet? Hilton Austin Downtown (Room 616AB) The Ultimate Bruce Sterling Talk ACC (Ballroom D) This Talk Is NSFW: Nudity and Online Journalism Sheraton Austin (Capitol ABCD) Why Your 5-Year-Old Is More Digital Than Most CMOs Omni Downtown (Capital Ballroom)

5:15pm

Cole Stryker ACC (Ballroom G Foyer)

5:30pm

Kambri Crews Book Signing ACC

6:00pm

SXSW Interactive Accelerator Award Ceremony Hilton Austin Downtown (Salon A/B) You Made It Weird - LIVE Comedy Podcast Esther's Follies

6:15pm

Safe Harbor Room ACC (Room 5ABC)

8:00pm

UCB Comedy presents: All-Stars of Improv Esther's Follies

10:30pm

UCB Comedy presents: The Best Damn Stand-up Esther's Follies

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