Unofficial SXSW 2012 View Full Schedule: austin2012.sched.org

March 9 • Friday


TBA P SoundCloud Open House SoundCloud Open House

SoundCloud Open House is a showcase of innovative audio and music start-ups from across the SoundCloud app ecosystem.

Discover the best from web, iOS, Android and desktop sound creation & editing, storytelling and promotion, hosted by the world's leading social sound platform.

Entry to the exhibition space is by invitation. 
Click here to tell us when you'd like to visit.

 
  8:00AM – 10:30AM P The Regulars Coffee Mixer Mozart's Coffee Roasters

Start SXSW right with hot coffee, vibrant conversation, and a lake view. Our community weekly mixes entrepreneurs, artists, technologists, pranksters, and teachers for benevolent conspiracy. Come on down. Share what you're looking forward to at the conference, and get the inside track from Austin locals. We look forward to meeting you and helping you out. Bring it.

More info: http://regulars.tumblr.com.
  8:30AM – 11:00AM P Open Coffee Jo's Coffee Downtown

Entrepreneurs and investors, please join us for a special edition of Open Coffee Austin during SXSW Interactive. Grab a cup of coffee on Jo's patio and connect with others at different points along the way in their entrepreneurial journey.  How might you be able to help someone out who is trying to make their way? How could someone help you as you stretch for your entrepreneurial goals? You never know who you might meet. or where things can lead.

https://www.facebook.com/events/245422832202622/
  9:00AM – 10:00AM F All Day Event - AT&T Lounge Austin Convention Center
AT&T is back and faster than ever with 4G LTE speeds. Stop by to charge your devices and test-drive the Samsung Galaxy Note, an all-in-one experience that simplifies your connectivity needs at SXSW.
  9:00AM – 10:00AM F All Day Event - Canon Imagination Lounge Driskill (The Crystal Room)
Canon is proud to be a part of the 2012 SXSW Film Festival by hosting a nine-day lounge at the Driskill Hotel for all to enjoy. The lounge is designed to celebrate Project Imagin8ion, the first photo contest to inspire a Hollywood film. After receiving 96,362 photo submissions, the Winning eight were chosen by Ron Howard, setting the stage for his production, "when you find me," shot on the new Canon Cinema EOS C300.
  9:00AM – 10:00AM F All Day Event - Chevrolet Volt Recharge Lounge Austin Convention Center
Phone batteries fade. Laptop batteries wane. Your internal batteries need recharging, too. Come plug in at the NW corner of the Convention Center. Meet up with friends, record an interview, or just hang.
  9:00AM – 10:00AM F All Day Event - Dell Lounge Austin Convention Center
Dell delivers innovative technology and services that give you the power to do more this SXSW. Stop by to unwind, discover the latest from Dell and tell them how they can help you do more.
  9:00AM – 10:00AM F All Day Event - PepsiCo Central Austin Convention Center
This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all!
  9:00AM – 10:00AM F All Day Event - SXcycles SXCycles Tent

SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!
  9:00AM – 10:00AM I All Day Event - AT&T Lounge Austin Convention Center
AT&T is back and faster than ever with 4G LTE speeds. Stop by to charge your devices and test-drive the Samsung Galaxy Note, an all-in-one experience that simplifies your connectivity needs at SXSW.
  9:00AM – 10:00AM I All Day Event - Chevrolet Volt Recharge Lounge Austin Convention Center
Phone batteries fade. Laptop batteries wane. Your internal batteries need recharging, too. Come plug in at the NW corner of the Convention Center. Meet up with friends, record an interview, or just hang.
  9:00AM – 10:00AM I All Day Event - Isis Lounge Austin Convention Center
Visit the Isis Lounge (West Hall) or our Tradeshow Booth (#444) to see the Isis Mobile Wallet in action. Don’t miss our live presentation by cyberillusionist Marco Tempest in the Lounge on March 9th.
  9:00AM – 10:00AM I All Day Event - Microsoft Lounge Austin Convention Center
Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.
  9:00AM – 10:00AM I All Day Event - PepsiCo Central Austin Convention Center
This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all!
  9:00AM – 10:00AM I All Day Event - Samsung Smart Wall Austin Convention Center
Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW.
  9:00AM – 10:00AM I All Day Event - SXcycles SXCycles Tent

SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!
  9:00AM – 11:00PM P Coworking Treasure Hunt & GCUC Closing Party Conjunctured

Austin, Texas: home to a diverse landscape of coworking spaces, the Global Coworking Unconference Conference (GCUC), and the Coworking Space Ship’s first stop on its North American tour. It starts with a treasure hunt roving all across Austin, and ends with a party at Conjunctured coworking space.

9am-5pm: The Coworking Treasure Hunt

We have prepared a self-guided tour for you in the form of a Treasure Hunt as a part of day two of the GCUC. Follow our map and visit as many of the coworking spaces in the Austin area that you can to collect the coworking clues, for a chance to win 3 one-month tickets (up to €250/US$330 each) to any coworking space or spaces in the world, and other prizes.

The Coworking Treasure Hunt will lead your exploration of the diverse landscape of coworking in Austin.

As Austin is large and the terrain tough, it may be advisable to make a friend, team-up, rent a car, take a bus, divide the task, or simply run!

So far nine spaces are on the map: Conjunctured, CoSpace, GoLab Austin, HubAustin Coworking, Link Coworking, Perch Coworking, Soma Vida, Space 12 and Tech Ranch.

On Friday 9 March they will be ready for all visitors with smiles, information, mini-tours, and of course the ever important clues. Maps and further information coming soon.

The winners will be announced at the closing party.

6pm-11pm: The GCUC Coworking Closing Party

All conference participants are invited to Conjunctured for a final evening of information, mixing, mingling, connecting, live music, and cheers over some locally brewed beers – on Deskwanted & Deskmag of course. The party is free and open to everyone – half of the tickets are reserved for GCUC participants, but also all local coworkers and people who are interested in coworking can take part in for free.
  9:00AM –  2:00PM P TalentNet Live Social Recruiting Conference Iron Cactus

From the Office of Social Recruiting Intelligence: “Your social recruiting process is barely alive… we can rebuild it.  We have the technology.  We have the capability to make the world’s best bionic (human + technology) social recruitment strategy.  Better than it was before.  Better…stronger…faster.”

Get ready for an interactive day with top talent industry thinkers from around the world.  We’ll learn the latest techniques for Better Employer Branding, Stronger Talent Communities, Faster Sourcing, Location-based / Mobile recruiting, Blogging, Twitter, Facebook, Linkedin, and the newest Cool Tools!

Those who have attended TalentNet Live events in Dallas, Chicago, San Antonio and Austin know that this is no ordinary conference.  This will be FAST, FURIOUS, and FUN!  Get hands-on methods for a stronger grip on social recruiting to put into practice immediately.  The future is now.

Amazingly, all this won’t cost you six million dollars.  In fact, it will cost around $60 bucks if you hurry.

 
  9:30AM –  5:30PM P Mini TOC Austin (O'Reilly Tools of Change) St. David's Episcopal Church

So, you may be asking yourself, what is a mini TOC? Well, for one - it's small. The attendance for Mini TOCs are limited - at Mini TOC Austin, we'll have a maximum crowd of 200 smart, engaging bookish, techy people.

And small is good. While the focus at mini TOC is on the intersection of technology and publishing -- just like at the "big" TOCs, at Mini TOCs, the crowd is small, the atmosphere is intimate and informal, and all the emphasis is on attendees and presenters sharing the conversations.

At Mini TOC Austin, the presentations are just the jumping off point for discussions that involve everyone in attendance. We mix up the format so there will be some "thinky" idea-oriented sessions where presenters will lead discussions post-preso -- and some "do-y" technical Q+As, where attendees can ask the experts about things like digital conversion, layout and UX. It's FOO Camp meets BookCamp, meets unconference, meets TOC, meets (sorta kinda) MakerFaire.

 
 10:00AM – 11:00AM F SXSW Film Hideout Lounge The Hideout
Duck into the Hideout Lounge, a relaxing spot to network with other registrants, grab a drink between screenings and enjoy free Wi-Fi.
 10:00AM –  5:00PM P Colorado Ranch (Invite Only) TBA
 10:00AM – 12:00PM P Girl Geek Brunch TRIO Restaurant

Last year we took the Michigan Girl Geek dinners on the road to SXSW with smashing success and we're doing it again this year! Join us for a Girl Geek Brunch - SXSW Style!

Tired of being one of the only females at a tech event? You're not the only one! There's more of us! It's time all of us Girl Geeks got together, had dinner (or in this case brunch) and learned from each other. Since the evenings at SXSW can get quite busy, we decided to change it up a bit and have brunch before things get crazy.

We're meeting up this year on Friday, March 9th from 10am -12pm at the TRIO restaurant in the Four Seasons Hotel. 

TRIO has generously offered to host our group and will be offering their prix fix brunch menu with several choices. Attendees will be responsible for their own brunch as this is an un-sponsored event. 

***Men are more than welcome to attend. You just need an invite from a female attending the event! Just mention the female who invited you in the event comments.

You can learn more about Girl Geek dinners here: http://girlgeekdinners.com/

PLEASE RSVP NO LATER THAN MONDAY MARCH 5th. 
 10:00AM –  5:00PM P South By GoLab GoLab Austin

Come check out downtown Austin's premier coworking space for creative professionals and entrepreneurs! From March 9 to March 14th, GoLab Austin will be hosting a series of small talks and events for startups and creative professionals.  Seating is limited so it will be first come first serve - registration is NOT confirmation of a seat.  Its free and you don't need a badge to participate.

You can also stop by and get a little work done at GoLab Austin (really? It's SXSW!), we'll have free coworking all week!

GoLab Austin
 11:00AM –  2:00PM P BBQ Crash Course East Tent, Brush Square Park
Network with fellow SXSW attendees while savoring Texas' best BBQ. Music from Beaver Nelson. Celebrity surprise from Foodspotting.com. Pre-registration required.
 11:00AM –  5:00PM P Tech Career Expo Austin Music Hall
Land a new (or better) job at SXSW. Chat with over 60 hot companies, from startups to established firms. Openings include development, design, engineering, management, marketing and sales. http://TechCareerExpo.com/
 12:00PM –  1:00PM F Afternoon Event - SXSW Filmmakers Lounge Presented by the North Carolina Film Office Austin Convention Center (Room 17B)
Located conveniently in the Austin Convention Center, the Filmmakers Lounge is the perfect place for SXSW's filmmakers to relax, enjoy complimentary hospitality and massages in a comfortable atmosphere.
 12:00PM –  4:00PM P Free Burgers courtesy of HBO Downtown Burgers
*up to 100 available*
 12:00PM –  4:00AM P Rx:SM Film Expo Salvage Vanguard Theatre

Rx: Self Medicated Film Expo posts up for a 3rd year during SXSW

Films will run from noon til 4am each night. Check the website for Programming
WWW.RxSM.ORG

Comp booze!

Show details TBA soon!
 12:15PM –  5:15PM P Trover Photowalk Liberty Tavern

Take A Shot & A Walk With Trover

Bottoms up! Join Trover for a 45-minute, tequila-fueled walking tour of East Austin's secret gardens, food trailers and street art. Tours leave every hour starting at 12:15 pm through 5:15 pm each day, Friday March 9 through Monday March 12. Meet outside the Liberty Tavern at the big orange balloon, south side of the Hilton, across from the Convention Center. 

 
 12:30PM –  1:30PM P Taco Table Palm Park
Hungry for some of Austin’s best Tex-Mex food during your stay at SXSW? Then don’t miss SXSW’s first-ever Taco Table on Friday, March 9 at 12:30 pm at Palm Park (711 East 3rd Street; just one block from the Austin Convention Center). Your $25 ticket to this top-notch networking event will be good for admission and savory, satisfying and spicy lunchables from several of Austin's best-loved taco outlets. This event is a great chance to conveniently sample some killer Tex-Mex in the company of like-minded souls. Participating restaurants include Taco Deli, Habanero Mexican Café, and Matt's Famous El Rancho. In addition to tacos, there will be plenty of queso and a variety of tangy salsas. Attendees also receive two complimentary adult beverages and incredible pre-event networking. Tickets to the Taco Lunch on Friday, March 9 are available to all SXSW Interactive, SXSW Film, SXSW Gold and SXSW Platinum badgeholders. Tickets available on-site at Palm Park.
  1:00PM –  2:00PM I All Day Event - Alcatel-Lucent’s Trend Lounge Hilton Austin Downtown (Room 406)
Alcatel-Lucent is rolling out the red carpet again and playing host at the sassy “ultra-lounge.” Devs, techies, entrepreneurs and VCs are invited to relax, recharge, drink & grub with ALU’s NG Connect team and partners. Fight the flashes on the step and repeat, cameo appearances from tech & celeb stars, and the juiciest SXSW gossip live. VentureBeat will host live interviews while TechZulu brings the hollyweird, live streaming all current events.
  1:00PM –  2:00PM I All Day Event - GE Garage GE Garage
Want to make 2012 the year that you learn how to 3-D print or wield a blow torch? Then roll-up your sleeves and come by the GE Garage to meet our experts, who will teach you how to make manufacturing magic. All fellow SXSW makers, tinkerers, and inventors invited – no experience required!
  1:00PM –  2:00PM I Half Day Event-Gemalto Mobile IDEA/NEXT Lounge Hilton Austin Downtown (Room 602)
The Gemalto Mobile IDEA/NEXT Lounge is the hub to learn, engage and share in discussions around all aspects of mobility – from the mobile phone to the cloud – and the digital security solutions they necessitate at SXSW. You will find analysts, vendors, entrepreneurs and government officials discussing what’s next in mobile payment, mobile identity, mobile/cloud security solutions and emerging mobile technologies. At the Gemalto Mobile IDEA/NEXT lounge, you (and your devices) can recharge in a fun, fully-connected, forward-thinking atmosphere.
  1:00PM –  2:00PM I Half Day Event-IBM Future of Social Lounge Austin Convention Center (Room 1)
How Socially Forward is your Business? Want to find out? Stop by the IBM Future of Social Lounge during SXSW Interactive for a social assessment, see where Social Business is headed, listen in on live conversations with Industry Innovators, recharge and refresh between sessions. Learn how IBM and their Business Partners are helping startups, developers and business leaders transform the future of business and get an invitation to our party.
  1:00PM –  2:00PM I Half Day Event-Samsung Blogger Lounge hosted by Techset Austin Convention Center (Room 19AB)
5th Year Anniversary Celebration! For the last four years, the Blogger Lounge at SXSW has served as a central hub for celebrating friendship, innovation and collaboration. We are proud to announce that TechSet is once again partnering with Samsung to host the SXSW Blogger Lounge in 2012.
  1:00PM –  2:00PM I Half Day Event-The Americans Elect Lounge Austin Convention Center (Room 7)
Recharge your batteries and your brain in our lounge, and find out about our lounge's Flash Mob Happy Hours by following us on Twitter (@AmericansElect) and via #sxaelounge.
  1:00PM –  2:00PM I Half Day Event-The Beacon Lounge Austin Convention Center (Room 8BC)
The Beacon: Lounge With a Conscience returns as THE spot for cause-focused people to hang out with the best & brightest non-profit Geekerati. The WiFi will be speedy, the noms & drinks plentiful, the couches comfy and the do-gooding vibe pure awesome.
  1:00PM –  2:00PM I Half Day Event-The Circus Mashimus Austin Convention Center (Room 3)
Once again, the fun-filled big top circus that is the Mashery Lounge will be back at SXSW 2012 in March. With great furnishings and flowing refreshments, the Circus Mashimus is a great place to talk API shop with Mashery folks or simply relax while catching up on email
  1:00PM –  2:00PM I Half Day Event-The Lift presents: Latin America Innovation West Tent, Brush Square Park
The Lift invites you to discover Latin America as a source of technological development and possible investments for the years to come. With a selection of some of the best projects generated in Latin America, this lounge hosts Latin American start-ups, socially-innovative projects, a showcase of amazing artists working with technology and other creative outputs from Latin America’s prime creative industries. You know the flavour, come and get to know innovation from Chile and Argentina to Mexico.
  1:00PM –  3:59AM P Alcatel-Lucent Trend Lounge Hilton Austin Downtown

Alcatel-Lucent is rolling out the red carpet again and playing host at the sassy “ultra-lounge.” Devs, techies, entrepreneurs and VCs are invited to relax, recharge, drink & grub with ALU’s NG Connect team and partners. Fight the flashes on the step and repeat, cameo appearances from tech & celeb stars, and the juiciest SXSW gossip live. VentureBeat will host live interviews while the TechZulu live stream brings you the inside scooop on the latest innovations and shenanigans at SXSWi.

Swing by each day for a plethora (love that word) of brain melting content coupled with some downright delightful activities.  We've got daily open forum Q&A sessions with our lounge partners, including NXP, Mobile Monday, and Moki Mobility, Appcelerator ice-cream socials, a Gig Tank beer pong tournament,  Flurry hosted cocktail receptions, IDA Singapore movie showings... and the fun doesnt end there.

*SXSWi badge required for admittance.
  1:00PM –  4:00PM P Conduit Corner Conduit Corner
  1:30PM –  3:30PM P Office Hours (Foursquare) Foursquare Court

Have questions? Need help? Stop by our office hours and chat with our community, business, product and engineering teams!
  2:00PM –  3:00PM F Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge
The Registrants Lounge presented by MOFILM, located on the corner of 4th and Neches right in front of the Austin Convention Center, is the meeting place for SXSW registrants to network and grab a drink.
  2:00PM –  3:00PM F Beginners Guide to SXSW Film Austin Convention Center (Room 16AB)
Speakers: George Rush, Joel Heller, Basil Tsiokos, Agnes Varnum, Jette Kernion
How do I get around Austin? When should I arrive to get into my movie? Which panels are must-see? How can I be sure to hit the best parties? From navigating Austin to finding the best eats to networking and maximizing social media, rookies should come armed with their questions for veteran SXSW participants and locals who will share their tips and tricks to having the best experience while at The SXSW Film Festival and Conference.
  2:00PM –  3:00PM F Man Vs. Algorithm: Online Video Curation Face-Off Austin Convention Center (Room 18ABCD)
Speakers: Marc Hustvedt, Neetzan Zimmerman
Human or Machine? Who really knows what videos you're going to like best? Online video curation is in a heated battle between algorithmic curation and human, editorial selection. Let's settle this debate once and for all.The war of humans versus machines has hit the battlefield of online video curation. Recommendation engines and discovery algorithms are rapidly taking over on some of the world's biggest video sites including YouTube. But a tight band of master human curators are fighting back, like Philip DeFranco and Neetzam Zimmerman (The Daily Wh.at). This session will take test subjects from the audience in a blind face-off to see whether the humans can beat the picks of YouTube's "AL" algorithm. Session is hosted by Marc Hustvedt (Chill, Tubefilter)
  2:00PM –  3:00PM I @TVEngagement: Does Social Media Drive TV Ratings? Omni Downtown (Capital Ballroom)
Speakers: Colin Helms, David Jones, Ellen Stone, Susie Fogelson, Tara O'Donnell
Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean for the networks promoting shows? Nearly every major network and cable outlet includes at least one social media component to compliment its linear programming, driving engagement with its viewers. But, why? This panel will explore (and hopefully answer) what is the measurement of success in multi-screen viewing. Does social media directly drive ratings? Does social/digital buzz translate to more eyeballs on the screen, or just more critics? We will delve into how social media is driving tune-in and increasing buzz surrounding linear programming. We will look at spikes in viewership associated with spikes in social media and strong SM campaigns through various case studies and examples.
  2:00PM –  3:00PM I Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge
The Registrants Lounge presented by MOFILM, located on the corner of 4th and Neches right in front of the Austin Convention Center, is the meeting place for SXSW registrants to network and grab a drink.
  2:00PM –  3:00PM I Branding Without Bullshit: Building Social Media-Proof Brands InterContinental Stephen F. Austin (Capital Ballroom A)
Speakers: Henri Mazza, Bobby Johns, Britton Upham, Rick Wittenbraker, Valerie Petrusson
Consumers don’t believe marketing. We believe our experiences. Our friends’ experiences. Even complete strangers’ experiences. In an always-on, social media-enabled world, consumer experiences – and consumers’ willingness to share them in the moment – can make or break a brand. For brands, it’s not what you say but what you do. No longer can brands hide behind a façade of artifice. A big idea and a break-through campaign may generate buzz, but is it a big idea that could be slapped on to any other brand in the category? If so, the rewards will be fleeting.
  2:00PM –  3:00PM I Brands As Patterns Austin Convention Center (Ballroom A)
Speakers: Maureen Sullivan, Greg Johnson, Marc Shillum, Robin Lanahan, Walter Werzowa
Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value? This panel will debate, show examples and outline a new model within which experience designers show how brands should behave.
  2:00PM –  3:00PM I Building a Jewish Presence Through Social Media Austin Convention Center (Room 5ABC)
Speakers: Bob Watts, Brian Block, Jennifer-Joy Bronk, Leisa Holland-Nelson, William Daroff
Quick and effective communication may run afoul of traditional Jewish culture for the “The People of the Book.” Consuming information in 140 characters requires true customization of message. Branding a nonprofit in a digital world is a highly effective endeavor, and a new feat for organizations nearly or exceeding a century in age! This panel’s discussion will focus on three key issues:( 1) Targeted Update Messages; (2) Bridging technological gaps between community leaders/communicators and social media experts; and (3) Community Engagement.
  2:00PM –  3:00PM I Change Happens: Improv for an Unpredictable World Courtyard Marriott (Brazos)
Speakers: Amanda Hirsch, Jordan Hirsch
"You're fired."
"The test results are positive."
"We're out of beer."
  2:00PM –  3:00PM I CNN's Black in America / Silicon Valley: Aftermath Austin Convention Center (Room 6AB)
Speakers: Hank Williams, Hajj Flemings, Jason Samuels, Soledad O'Brien, Wayne Sutton
In the summer of 2011, New Me, the first technology accelerator focused on African American's was launched. The inaugural class was covered by the CNN documentary "Black in America" along with an exploration of the issues underlying low minority representation in the tech industry. This panel will discuss the issues raised, things not seen in the documentary, and the aftermath of its airing. Panel participants will include Soledad O'brien, the documentary reporter, and Anchor of the CNN Morning Show, Jason Samuels, the producer of the Black In America Documentary, and New Me Participants Hajj Flemings, Hank Williams and New Me co-founder Wayne Sutton.
  2:00PM –  3:00PM I Designing for Context Radisson Town Lake (Town Lake Ballroom)
Speakers: Nate Bolt, Andrew Crow, Ben Fullerton, Leah Buley, Ryan Freitas
As designers take on new problems of convergence and ubiquity, we find ourselves facing new challenges. The products we create are accessed through multiple devices, different channels and a wide audience. How do we accommodate the context of use?
  2:00PM –  3:00PM I Digital vs. Print: Storyboard to Digital Delivery Sheraton Austin (Capitol ABCD)
Speakers: Chris Wilkes, Joe Simon, Keith Barraclough, Liz Schimel, Perry Solomon
This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, digital marketers, programmers and digital publishing pioneers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies and how publishers are collecting and using metadata to enhance the reader experience.
  2:00PM –  3:00PM I Formula 1: Driving Global Technology & Innovation Hilton Austin Downtown (Salon FG)
Speakers: Geoff Moore
Formula One racing represents the pinnacle of motorsport where every intricate detail contributes to the overall success of the car and the team. Safety features, tire design and even organization of pit crews have a far-reaching effect on our everyday lives.
  2:00PM –  3:00PM I Get Smart! Hack Your Brain for Peak Performance Hilton Austin Downtown (Salon H)
Speakers: Daniel Wetmore, Dave Asprey, Megan Miller, Michael Scanlon
The “quantified self” trend of tracking and tweaking physical performance is all the rage in Silicon Valley, especially among type-A data geeks and weekend-warriors hoping to gain an athletic edge. But the most interesting “body hacks” won’t just make you faster, stronger or leaner… they’ll actually improve your brain.
  2:00PM –  6:00PM I Half Day Event - Startup America at SXSW Hilton Austin Downtown (Salon E)
Dedicated to helping young companies grow, the Startup America Partnership is providing a place to meet, collaborate and mingle with iconic entrepreneurs, VCs and other startups this year in the Startup Village. Unique programming elements, meeting spaces, refreshments of the caffeinated and/or adult variety, and daily giveaways will make the Startup America space a can’t-miss for startups.
  2:00PM –  3:00PM I How 21st Century Tools Are Disrupting Global Power Hilton Austin Downtown (Salon J)
Speakers: Alec Ross
It has become an article of faith that the United States and Europe are declining powers, that power is transferring from West to East, and from North to South. In truth, the far more powerful and important dynamic is the impact that technology and social media are playing devolving power from governments and large institutions to individuals and small institutions. This talk comes from the perspective of the apex of traditional power structure, as a witness to the truth of the wildly changing nature of power around the world.
  2:00PM –  3:00PM I Keeping Loyal Consumers Engaged by Shaking Sh*t Up Hilton Austin Downtown (Salon C)
Speakers: Ben Lerer
So you’ve developed a loyal consumer-base and built a strong foundation for your business. Now what? Thrillist’s evolving business model has been making headlines: by “mingling content and commerce” (New York Times, March 2011), industry experts have described Thrillist as “the future of media” (Wall Street Journal, May 2010). And with these changes, Thrillist’s revenue has quadrupled.
  2:00PM –  3:00PM I Making a Grand Entrance: How to Launch a Product Hilton Austin Downtown (Salon B)
Speakers: Brandee Barker, Alex Constantinople, Kira Wampler, Margit Wennmachers
You have the vision, you have the product, and you have the funding; it’s your time to make a splash. How do you turn a brilliant vision into a successful reality? Without the proper launch strategy, even the best idea can fall flat. This panel of marketing and PR mavens will take you through best practices for taking a product from stealth to superstar, including strategies for building anticipation, managing hype, handling speculation/misinformation, providing a cure for the common launch, and how to tap into buzz to predict sales/adoption and get customers engaging.
  2:00PM –  3:00PM I Man vs. Algorithm: Online Video Curation Face-off Austin Convention Center (Room 18ABCD)
Speakers: Marc Hustvedt, Neetzan Zimmerman
Human or Machine? Who really knows what videos you're going to like best? Online video curation is in a heated battle between algorithmic curation and human, editorial selection. Let's settle this debate once and for all. The war of humans versus machines has hit the battlefield of online video curation. Recommendation engines and discovery algorithms are rapidly taking over on some of the world's biggest video sites including YouTube. But a tight band of master human curators are fighting back, like Philip DeFranco and Neetzam Zimmerman (The Daily Wh.at). This session will take test subjects from the audience in a blind face-off to see whether the humans can beat the picks of YouTube's "AL" algorithm. Session is hosted by Marc Hustvedt (Chill, Tubefilter)
  2:00PM –  2:20PM I Newsjacking: How to Inject Your Ideas Austin Convention Center (Ballroom G)
Speakers: David Meerman Scott
The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. Marketing and PR expert and bestselling author David Meerman Scott prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news
  2:00PM –  3:00PM I OMG Your RFP Is Killing Me Austin Convention Center (Ballroom BC)
Speakers: Jen Oliver, Joe Rinaldi, Rebecca Sherman, Todd Nienkerk, John Stephens
RFPs are like online dating. The WORST KIND of online dating. Imagine an online dating experience where all users have uniform information provided, one picture (and there's no telling how old it is...), a host of clinical, antiseptic statistics and data, and from that information, you have to select a date and commit to more than just one rendezvous. You have to commit to 6 months of dating.
  2:00PM –  3:00PM I Perfect Timing: Evolving GLBT Suicide Prevention Austin Convention Center (Room 10AB)
Speakers: Dino Hainline, Ryan Lombardini
Luck favors the prepared. Build it and they will come. Pithy statements like these are recited on the belief that it takes movement to start action. Shortly before the “It Gets Better” campaign took off on Facebook and YouTube in response to the increase in teen suicide and bullying of GLBT youth, The Trevor Project – one of the main beneficiaries of “It Gets Better” – worked with Sensis on a complete redesign of their Website. Sensis approached Trevor as a pro-bono client and worked with them on increasing their focus from one of traditional development to digital outreach. Sensis and Trevor engaged hundreds of GLBT youth in an online research panel which helped the organization recognize the increasing popularity of digital and social media. The new look and feel of the Website and increased focus on social media in turn created a push for an institutional rebranding that breathed new life into this critical organization. With almost miraculous timing, the site launch and new digital focus coincided with the launch of the “It Gets Better” campaign. Hundreds of individual testimonials have been seen and shared by hundreds of thousands online. Google, NBC Universal and President Obama have all contributed videos with messages of hope and encouragement. In turn, this movement has helped galvanize the Trevor Project’s suicide prevention efforts and transform them as an organization. This panel will discuss how timing, perseverance and forward thinking with digital media helped give prominence to a pervasive problem in the gay, lesbian and transgender community.
  2:00PM –  6:00PM I Ping Pong Tourney Hilton Austin Downtown (Room 400, 402)
Join Startup Village in our inaugural ping pong tourney; you need not be a professional, just register online or at the event (first come first serve) and prepare to have a blast. Each company may select two employees to represent them in a single elimination doubles tournament. We'll provide the paddles, balls, and tables; you bring your best ping pong skills and prepare to destroy the competition! http://sxsw.com/interactive/startupvillage/pingpong
  2:00PM –  6:00PM I Play Werewolf (Game) Like a Mother Killing Pro Palm Park (Presentation Tent)
Speakers: Todd Sawicki
Werewolf, a variation of the Mafia game, is spreading like wildfire in the tech social circles. We've hosted overnight games in secret in the past at SXSW, but this time, we want to get more people involved. The game is the great equalizer. Though deceit, honesty, and raw powers of reasoning, you can get to know amazing people and build great friendships. This panel with long-time Werewolf players will teach you the basic rules, the best practices (yes, there are best practices even for a game), and how to host the game yourself. Come to SXSWi and leave with an amazing tool to build great experiences forever. Trust me, I'm a villager.
  2:00PM –  3:00PM I Popping Your Bubble: Stories of the Digital Divide Sheraton Austin (Creekside I & II)
Speakers: Allison Aldridge-Saur, Dean Davis, Dee Davis, Eric Martin
At SXSW 2011, there were tweets where people were just coming to the realization that not everyone out there has a smart phone or tablet. This panel is designed to demonstrate how those who live and work in communities with limited access cope and compensate. The panel will represent people from rural areas and communities of color that deal with these issues every day. Discussion will be around obstacles to and solutions for getting broadband access, as well as how people creating sites and online tools that want to reach these audiences can engage with them.
  2:00PM –  3:00PM I Raise Your Profile Using SXSW Austin Convention Center (Room 12AB)
Speakers: Brian Zisk, Evan Cohen, Hugh Forrest, Theda Sandiford
It takes a lot of money and effort to get to SXSW. Now that you've made it to Austin for the big event, what are the tips, tricks, and best practices you can use to effectively raise your profile?
  2:00PM –  3:00PM I Rethinking Civilization for the Social Age Austin Convention Center (Exhibit Hall 5)
Speakers: Don Tapscott
The continuing global economic and political crisis should be the wakeup call to the world. We need to rethink and rebuild many of the organizations and institutions that have served us well for decades, even centuries, but are no longer able. Many traditional economic and social pillars of the industrial age have come to the end of their life cycle. Yet, enabled by the digital revolution there is dramatic change occurring everywhere, from Cairo streets to Wall Street, from the lecture halls of our universities to the halls of government. How can we rethink our economy and society for the new age? Don Tapscott is one of the world's leading thinkers about new technology, new media and innovation in business and society. He is the author of 14 widely read books, most recently Macrowikinomics, and was named one of the world’s most influential management thinkers by Thinkers50 in 2011.
  2:00PM –  3:00PM I Sex on the Web – The Sabotage of Relationships? Driskill Hotel (Driskill Ballroom)
Speakers: Julie Gillis, Mia Martina, Rosie Q, Sadie Smythe
People want to confess who they are to someone, anyone. And they want to discover who they are through that dialogue. Bonding occurs through disclosure and empathetic acceptance of that disclosure, as a result of confession. It is the basic transaction of relationships. The producers of the Austin-based performance series BedPost Confessions will discuss ways in which sexual content on the Internet helps facilitate the forming of new relationships, assists in transforming relationships, and explore how accessibility to such content might also sabotage them. We will examine the following questions and will also open the session for questions at the end.
  2:00PM –  3:00PM I Social Change, Social Media & Social Filmmaking Austin Convention Center (Room 9ABC)
Speakers: Meghan Warby, Rob Dyer, Dorothy Engelman, Sherien Barsoum
Bringing together top filmmakers, change agents & digital communicators, this panel will share practical tips, tools & tactics for activists, non-profit pros, volunteers & creatives to affect social change through documentary-style online video.
  2:00PM –  3:00PM I Startup Marketing: Big Results with a Small Budget Hilton Austin Downtown (Salon D)
Speakers: Saul Colt, Krista Neher

Are you struggling to market your startup? Do you have a great idea, but aren’t sure how to reach your audience and get customers? Even if you have the greatest product, marketing your product may be more difficult than you think. This workshop will cover the most effective and unusual marketing tactics that work for startups. You’ll learn how to get big results with a small budget and compete against companies that have more money and more resources.
  2:00PM –  3:00PM I SXSW Yoga Austin Convention Center (Room 8A)
Speakers: Ari Stiles, Christa Avampato, Jennilyn Carson
This is a “come as you are” session meant to accommodate mixed levels of experience with minimal need for special equipment or previous experience (read: no mats or yoga clothing required.) Special emphasis is placed on postures and practices to help those of us that sit at desks and use computers regularly. Much of what you learn here will help you build a home/work practice that is therapeutic and adjustable to your needs. Yoga was created thousands of years ago as a way to clear the mind in preparation for enlightenment. What better way to prepare for for the busy days of networking, information and fun at SXSW? See you there!
  2:00PM –  3:00PM I The Cloud as Skynet: Conquering Digital Overload Austin Convention Center (Ballroom EF)
Speakers: Steve Rosenbaum
Everybody talks about the “cloud” as if it is a digital savior. A beautiful white fluffy (free) cloud on a blue-sky day. Sounds nice, huh? But what if it’s a storm cloud? Today – there is a mad rush to move pictures, video, and event private data to the cloud. We live in a world today of constant connection. We’re blessed with unlimited access to pervasive communications. We are, in fact, shifting from an era of mere content abundance to an avalanche of undifferentiated data. Our hard drives runneth over. So - you can't blame your self for wanting to move to the cloud. Unlimited space for all your crap - and free. Who wouldn't sign up? Today the noisy web has resulted in the emergence of a handful of private, walled garden webs. A closed web. Will our cloud providers become information overloads? Can we save the web from privatization, and regain control over our data and our identities? Only if we move fast. Before ‘Big Data’ becomes ‘Big Government.’ Find out how digital ‘overload’ can insure power in the human web.
  2:00PM –  3:00PM I The Concrete Jungle: Nature in an Urban Ecosystem Hilton Garden Inn (Sabine)
Speakers: Marielle Anzelone, Yasser Ansari
For the first time in history, the majority of people worldwide are living in cities. What does this mean for ecosystems across the planet and how does this change the way we experience the natural world? According to E.O. Wilson's biophilia hypothesis, humans have an instinctive bond with other living things, but as rapid urbanization continues, the nature near us disappears. How can we develop new ways to reconnect with nature and what roles do technology and digital media play in this effort? With backgrounds in the hard sciences, technology development and environmental activism, the panelists will share their experiences tackling these issues on the front lines of New York City. From the building of a popular city-wide festival for celebrating biodiversity to the launching of an award-winning mobile platform for citizen science, this panel will be of interest to urbanophiles, technologists, strategists, policy makers, and anyone else concerned about nature deficit disorder.
  2:00PM –  3:00PM I The Future of Lifestyle Media Sheraton Austin (Capitol EFGH)
Speakers: Tolly Moseley, Andrew Wagner, Camille Styles, Grace Bonney, Paul Lowe
Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you break in? Once in, how do you stay current? This panel will first define the nebulous term “lifestyle media,” from national design magazines with full staffs to small, personal blogs headed by creative individuals. Who is the target market for lifestyle media? What do they want / need? How can you transition from being a lone, creative blogger to a nationally known resource? Second, we’ll discuss innovation in lifestyle media. Where is the innovation? How does the rise in online lifestyle media change the traditional media landscape? What’s the future of lifestyle media? Finally, we’ll discuss the nuts & bolts of lifestyle media. How do you hone your focus? Is your expertise more style-oriented? Are you a foodie? How can you channel your interests and knowledge in the right direction? Our panelists include the founder of one of the world's most popular design blogs, and editor-in-chief of a national lifestyle print magazine. Get a behind-the-scenes look at the relationship between print and online, and how major players in lifestyle media are working together.
  2:00PM –  6:00PM I Tweak Your Talk (A Cranky Talk Workshop) Holiday Inn Town Lake (Marigold)
Speakers: Dan Willis, Adam Polansky
Who gives a crap that you spoke at South By Southwest? It only counts if you crush it. We created the Cranky Talk Workshops a couple of years ago in a dedicated effort to eradicate mediocre conference presentations and now we’re bringing our six-pack of kickass to Austin. If you want to test drive your SXSW panel or solo presentation in front of a critical, but highly supportive workshop audience, consider participating in this intense event. (You must sign up in advance at http://www.crankytalk.com). And if you’re speaking at another conference soon after SXSW, we can help with that, too. Just stop by during the workshop with your prepared presentation and get some Cranky one-on-one coaching. (No advance sign-up required.) What’s the deal is with all this Crankiness? Cranky means that we don't waste our time or the time of others. It means that we have no patience for bullshit so feedback is direct and blunt. You have been warned.
  2:00PM –  3:00PM I Why Invest in Health Tech? Hilton Austin Downtown (Salon A)
Speakers: Shwen Gwee, Aneesh Chopra, Lisa Suennen
Why Invest in Health Tech? Education, Inspiration, and Funding Advice for (Social) Health Tech Startups. This session is sponsored by Health 2.0 and Boehringer Ingelheim
  2:00PM –  3:00PM I Wireless Wellness: App-tastic or Just Fun & Games? Austin Convention Center (Ballroom D)
Speakers: Ina Fried, Mark Bertolini
Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well, while technology has had a big role in making us more sedentary, it also has the potential to make us better informed, healthier and even more fit. In fact, patients are banking on this potential, which is why the AppStore offers more than 7,000 health apps for iPhone users alone. In this 60-min SXSW talk, Ina Fried of Dow Jones' All Things Digital sits down with Aetna Chairman and CEO Mark Bertolini to discuss how people are navigating this new landscape by using technology, especially mobile tech, to manage their health and make better health decisions. Already there are apps for testing eyesight, tracking exercise and even helping diabetics manage their glucose levels. Vast online communities complement these mobile apps by letting patients share, inform, and support one another. But what's next? Technology also has the potential to reshape the doctor-patient relationship, transforming it from one characterized by irregular visits to treat illness to true doctor-patient partnerships focused on wellness. And what about online health care records we hear so much about? We used to have a better chance of seeing bigfoot, but today companies like Aetna are making mobile health records a reality. Is this is a privacy breach in the making or are their real benefits to having this info on the go? This session is sponsored by Aetna.
  2:30PM –  2:50PM I Meaningful Use and Beyond: Health Software etc. Austin Convention Center (Ballroom G)
Speakers: Fred Trotter
What is an Electric Health Record (EHR)? In the HITECH Act, the Federal Government both answered the question and rendered it moot. They created a new term, "meaningful use." An EHR is that which can achieve meaningful use. But for SXSW, the important thing to understand is that pervasive EHR technology along with protocol-driven healthcare data exchange will serve to create the a new consistent "Operating System" and "Internet" for healthcare. Learn what you need to do to become a health IT geek; and profit.
  2:35PM –  2:50PM I David Meerman Scott Book Signing Austin Convention Center (Ballroom G Foyer)
David Meerman Scott signs his book Real-Time Marketing & PR at the SXSW book store.
  3:00PM –  7:00PM I All Day Event - ScreenBurn Arcade Palmer Events Center (Exhibit Hall 1)

The 2012 SXSW ScreenBurn Arcade is where the latest video game industry announcements, product demos and exciting game tournaments happen. ScreenBurn brings together the different worlds of gaming, including console, PC, mobile, toys, board games and comics to SXSW registrants and the general public through hands-on demos, panels, tournaments, networking events and more. Anyone can experience the FREE and open-to-the-public ScreenBurn Arcade, where industry and enthusiasts engage.
  3:00PM –  3:15PM I Eric Ries Book Signing Austin Convention Center (Ballroom G Foyer)
Eric Ries signs his book ‘TThe Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses ’ at the SXSW bookstore.
  3:00PM –  7:00PM I LANFest Palmer Events Center (Exhibit Hall 1)
Featuring Minecraft, COD: MW3 and more! LANFest is appreciating $5 cash, a can food item, or school supplies - where possible will benefit the Bastrop fire victims. Please come out and support this worthy cause with your donations.
  3:00PM –  7:00PM I SXSW ScreenBurn Arcade Palmer Events Center (Exhibit Hall 1)

The 2012 SXSW ScreenBurn Arcade sponsored by Alienware is the place to be for the latest gaming announcements, product demos, cosplay competitions and exciting professional gaming tournaments.
  3:00PM –  7:00PM I SXSW ScreenBurn Arcade Stage Presented by IGN Pro League Palmer Events Center (Exhibit Hall 1)

Schedule available at SXSW.com.
  3:00PM –  6:00PM I SXSW ScreenBurn Game Developer Lounge Presented by Intel Palmer Events Center (Room 3)

Aching feet? Thirsty? Stop by Intel’s meet up lounge and decompress with internet access, refreshments, and good company.
  3:00PM –  6:00PM I SXSW ScreenBurn Workshop with TheArtDepartment.org and ConceptArt.org Palmer Events Center

Join us for portfolio reviews, life drawing workshops, informal talks and more with TheArtDepartment.org and ConceptArt.org
  3:05PM –  3:20PM I Fred Trotter Book Signing Austin Convention Center (Ballroom G Foyer)
Fred Trotter signs his book ‘Meaningful Use and Beyond: A Guide for IT Staff in Health Care’ at the SXSW Bookstore.
  3:15PM –  3:30PM I Don Tapscott Book Signing Austin Convention Center (Ballroom G Foyer)
Join Don Tapscott's book signing after his opening keynote for SXSW Interactive
on Friday March 9 from 2:00-3:00pm in Exhibit Hall 5 at the Austin Convention
Center. A solo presentation from him will cover how the revolution of social
media necessitates rebuilding the institutions that have served our civilization for
many centuries.

Don Tapscott is one of the world’s leading authorities on innovation, media,
and the economic and social impact of technology and advises business and
government leaders around the world. In 2011 Don was named one of the
world’s most influential management thinkers by Thinkers50. He has authored
or co-authored 14 widely read books and will sign his latest books at the SX
Bookstore, Austin Convention Center, Ballroom G Foyer from 3:15-3:30pm.
  3:15PM –  3:30PM I Steve Rosenbaum Book Signing Austin Convention Center
Steve Rosenbaum signs his book ‘Curation Nation’ at the SXSW book store.
  3:30PM –  4:30PM F Don't Forget About Me! Remember Everything at SXSW Austin Convention Center (Room 16AB)
Speakers: Mark Channon
How to Remember Anything shows how a radically improved memory can add real value in life and in business and can help build your career. Mark Channon, Actor, Hypnotherapist, BBC Product Manager and author of Teach Yourself How to Remember Anything, will take you on a whirlwind tour of memory techniques and show you how to remember anyone and anything at SXSW. Guiding you through a set of practical examples on how to remember names, books, presentations and more. Mark was one of the first Grand Masters of Memory in the world and creator of BBC's Monkhouses Memory Masters. Be prepared to play!
  3:30PM –  4:30PM F Speed Tweaks: How Fast Can Audiences Drive Edits? Austin Convention Center (Room 18ABCD)
Speakers: John Havens, Bryan Mochizuki, Mark Hillman, Matt Naylor, Sally Daub
When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, and for how long. But how can brands put this real-time feedback to use when months of approvals have already locked in a final cut? If they shoot documentary-style content, they have the flexibility to make measurement mean something. An archive of doc footage from the production phase can offer drastically different cuts.
  3:30PM –  4:30PM I ASL: The Evolution and Future of Online Dating Driskill Hotel (Driskill Ballroom)
Speakers: Shon Mogharabi
The 90’s introduced people to the wonders of dial-up internet, screen names, and the pursuit of digital romance. The only problem was, we never really knew who was on the other end of the screen. Today, there’s a higher level of transparency thanks to the explosion of social networks and dating sites. We voluntarily share our real names, photos, and personal information. But has our capacity for honesty changed online dating? Traditionally, dating sites have used algorithms that rely on user profiles and personal preferences to create matches, but what if the information submitted isn’t true? Sites such as Match.com are evolving their methods to provide more accurate results – like pairing algorithms with user behavior. We’ll hear from innovators in the digital dating world and get unique insights from people who’ve searched for love online. We’ll also see how technology is changing the dating game. Come find out the answer to the burning question: Has the internet made dating easier?
  3:30PM –  4:30PM I Can Growing a Moustache Change the World? Austin Convention Center (Room 8A)
Speakers: Adam Garone, Kory Klem
Movember is a global movement committed to raising awareness and funds for critical men’s health issues. Over the last seven years, Movember has grown from a handful of friends in Australia to the largest non-government funder of prostate cancer research in the world, with over $174 USD million in funds. This has been accomplished in part by creating and nurturing a passionate online community of brand ambassadors.
  3:30PM –  4:30PM I Crowdfunding 2.0 Meet Up Presented by SoKap Hilton Austin Downtown (Room 415A)
Crowdfunding has come a long way and momentum continues. Seen as a way to stimulate innovation and create jobs, entrepreneurs, funders and regulators are working to address the issues around crowdfunding. We will discuss milestones, expectations and plans in the pipeline. Led by David Geertz, of SoKap and several companies launching new concepts within the movement.
  3:30PM –  4:30PM I Design from the Gut: Dangerous or Differentiator? Austin Convention Center (Ballroom BC)
Speakers: Phil Coffman, Jane Leibrock, Laurel Hechanova, Naz Hamid, William Couch
The internet is a never-ending data source. Through it we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions we want. Usability testing gives us behavioral information which can either affirm design decisions or inform necessary changes. Research and analytics go a long way in selling a creative direction to clients who are focused on engaging with their customers and in how marketing dollars will impact their bottom line.
  3:30PM –  4:30PM I Effective Social Media Presence in Higher Ed InterContinental Stephen F. Austin (Assembly Room)
Speakers: Deborah Maue, Liz Gross
Higher education isn't known for early adoption of innovation. As an industry, it tends to lag behind. This has been generally true of social media implementation as well. And yet some institutions have been successful at creating social media programs that are strategic, integrated, measurable, innovative, and most important, highly successful. How have they overcome the obstacles? Who made it happen? What changes were required to normal ways of doing business? And what can we all learn from it?
  3:30PM –  4:30PM I Enhanced Interrogation: The Modern-Day Interview Driskill Hotel (Citadel)
Speakers: Beth Davidz, Christopher Ehren, Jayna Wallace
You've updated LinkedIn. Created your about.me profile. Nailed your elevator pitch. Congratulations! You finally landed that elusive interview. Now what? Demand for talent in the tech industry is supposedly at an all-time high, but actually getting the job isn't as simple as it used to be. Running the interview gauntlet can range from technical questions to absurd mind games. These days it's no surprise to go through multiple phone screenings and Skype video conferences before you ever get to the onsite interview. What are they looking for? What will they ask? Find out how to survive the interview minefield.
  3:30PM –  4:30PM I Faster Design Decisions with Style Tiles Radisson Town Lake (Town Lake Ballroom)
Speakers: Samantha Warren
With responsive design designers need to rethink the process they go through to work with clients and developers to create successful visual designs. Rather than creating traditional comps, style tiles are a deliverable that help you to communicate with your client, establish a visual language and work iteratively with developers. In this presentation, Samantha will explain how to reinvent your process to leverage Style Tiles as a deliverable.
  3:30PM –  4:30PM I Fireside Chat with Vic Gundotra on Google+ Austin Convention Center (Ballroom D)
Speakers: Guy Kawasaki, Vic Gundotra
Vic Gundotra will participate in a fireside chat with Guy Kawasaki to discuss the Google+ project. Vic will share how the product has grown since the initial launch, some of the lessons learned and the challenges the Google+ team faced along the way.
  3:30PM –  4:30PM I Gamify and Socialize: Beyond the Buzzwords Austin Convention Center (Exhibit Hall 5)
Speakers: Brad Stone, Bing Gordon
Bing Gordon knows how to spread magic dust: Look anywhere from Amazon to Zynga. A master of disruption, he's blessed with 20/20 vision into all things gaming and social. Go beyond the buzzwords as the former Electronic Arts executive, legendary video game pioneer, investor in online social gaming company Zynga, and partner at Kleiner Perkins Caufield & Byers sits down with Bloomberg BusinessWeek reporter Brad Stone to help us understand how both trends are changing the way people engage, behave and consume. Bing explores why gamification and socialization have moved into the mainstream - and into our bloodstream. He explains how these concepts and strategies are relevant to just about everyone, from entrepreneurs to marketing professionals to musicians and students. Bing also discusses how game and social design principles are used to heighten the "wow" quotient in products, services and change consumer experience.
  3:30PM –  4:30PM I Give Me an Invite! Creating User Demand at Launch Hilton Austin Downtown (Salon C)
Speakers: Eric Vishria, Erick Schonfeld, Jason Goldberg, Michael Seibel
Nobody likes waiting in line, whether for a party or an exclusive beta invite, unless they can skip it or be the “cool kid” who doles out invites to friends. RockMelt tested this theory when their browser initially launched under the cloak of private beta and allowed users to help their friends “jump the line”. Others have seen similar success like Google+ and Turntable.fm which left people scrambling for invites from friends. But what’s the secret behind building buzz via exclusive access without alienating potential users?

Beta and Alpha testing is becoming increasingly popular as people vie for early adopter status. Panelists from initially exclusive products will discuss the psychology behind exclusive access, the benefits of an invite system, and how gated access helps you attract the right users. This conversation is a must for any startup looking to make a splash at launch.
  3:30PM –  4:30PM I Hacking SXSW for Smiles and DorkBot Street Cred Hilton Austin Downtown (Room 616AB)
Speakers: David Caygill, Paul Curry
How do we take social media off laptops and phones and create real-world devices that surprise and delight? First, we take the top Arduino hackers around the globe and give them a brief: make SXSW smile. Then we watch them bring their web-connected Dorkbot action to the streets of Austin. The team with the most social interactions on and offline wins. And we get to present the results to you.

What’s this about? We’re excited about the Internet of Things, but we’re also impatient. We won’t wait for R&D. We’re nerds and we want to make a point. We’ll walk the line between integrated experiences being useful tools to make our lives easier, and the ever-looming digital frontier of “over-helpful” electronics that analyze our every move. As we aim to create ever-smaller devices that connect us to our social grid, is it possible we’ll overstep a line? iPhone apps that analyze sleep patterns are great, but would we be intimidated by a bed which analyzed us while we slept?
  3:30PM –  4:30PM I How to Be Acquired & Stay Happy Courtyard Marriott (Rio Grande Ballroom)
Speakers: Marcy Swenson, James Home
Congratulations: you've been acquired! First comes an initial high from the money and the attention.
  3:30PM –  4:30PM I How to Lose Co-Founders and Alienate Startups Hilton Austin Downtown (Salon D)
Speakers: Kathryn Minshew, Orian Marx, Seth Blank, Vivek Sharma, Alexandra Cavoulacos

Most startup entrepreneurs, investors and incubators will tell you that two founders are better than one. What they won't tell you is two founders are more likely to try to kill each other - or at least kill their startup. Co-founder disasters are a bit of an industry taboo. We never hear about most of them. Many great entrepreneurs have had to sacrifice a beloved startup to learn valuable life lessons about working with partners. This panel brings together four entrepreneurs who lost their prior startups to infighting but survived to tell their tales in the hope that you can avoid some of their mistakes.
  3:30PM –  4:30PM I Hyper Local Public TV Station Models: Content 3.0 Sheraton Austin (Creekside I & II)
Speakers: Kevin Dando, David Neff, Angee Simmons, Kliff Kuehl, Shane Guiter
How are public television stations positioning themselves for the future? Are they producers, curators of existing content or simply another model all together? The legacy model of public TV is changing -- quickly. Now, stations are masters of content strands, weaving together social media, geolocation, web, mobile, traditional TV and production into an amazing new product. Come see how new models are emerging and leading the next generation of public television.
  3:30PM –  4:30PM I Juice Without Wires: The Future of Wireless Power Hilton Austin Downtown (Salon J)
Speakers: Dave Baarman, Menno Treffers
Wireless Power is not a new technology. Like Bluetooth and Wi-Fi, it radically changes the way people are able to live their lives, offering new levels of mobility, convenience, and safety. Just think of all the power adapters and devices that rely on power to make them run, plus the waste and inconvenience associated with them. Imagine if you could remove that last constraint – the power cord. Wireless power allows you to live a truly wireless life, while creating opportunities to improve the role of power in the global environment, and make the world a greener place.
  3:30PM –  4:30PM I Mentor Session: Christopher Schmitt Holiday Inn Town Lake (Lantana B)
Speakers: Christopher Schmitt
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit http://sxsw.com/mentors for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session - http://mentor.sxsw.com/events/146
  3:30PM –  4:30PM I Mentor Session: Chuck Martin Holiday Inn Town Lake (Lantana B)
Speakers: Chuck Martin
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit http://sxsw.com/mentors for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session - http://mentor.sxsw.com/events/147
  3:30PM –  4:30PM I Mentor Session: Courtney Hemphill Holiday Inn Town Lake (Lantana B)
Speakers: Courtney Hemphill
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit http://sxsw.com/mentors for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session - http://mentor.sxsw.com/events/145
  3:30PM –  4:30PM I Mentor Session: Jordan Kretchmer Holiday Inn Town Lake (Lantana A)
Speakers: Jordan Kretchmer
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit http://sxsw.com/mentors for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session - http://mentor.sxsw.com/events/148
  3:30PM –  4:30PM I Mentor Session: Olivia Khalili Holiday Inn Town Lake (Lantana A)
Speakers: Olivia Khalili
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit http://sxsw.com/mentors for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session - http://mentor.sxsw.com/events/143
  3:30PM –  4:30PM I Mentor Session: Rob Wu Holiday Inn Town Lake (Lantana B)
Speakers: Rob Wu
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit http://sxsw.com/mentors for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session - http://mentor.sxsw.com/events/144
  3:30PM –  4:30PM I My Robotic Kitchen Planned This Dinner Party Hilton Austin Downtown (Salon K)
Speakers: Will Turnage, Mike Lee
Dinner parties are the ultimate social experience that no digital technology will ever replicate. You sit face-to-face with others, sharing an experience that uses all five of your senses. It's the original social network.
  3:30PM –  4:30PM I Political Humor 2.0: Teh Internetz R Leaking Austin Convention Center (Room 12AB)
Speakers: Alf LaMont, Carol Hartsell, Greg Proops, Rory Albanese, Sara Benincasa
In an election year that is as divisive as any in recent memory, a snarky, slightly jaded and unflinching group of funny folk are taking action and making an impact on the political scene. Learn how the internet empowered comedians and comedy writers and how funny folk are wielding their online prowess to affect some real-world change. Join comedians and staff from The Daily Show, Huffington Post,and Wonkette in an in-depth discussion that may very well save the world!
  3:30PM –  4:30PM I Potterize It! Sharing the Magic of Fan Culture Omni Downtown (Capital Ballroom)
Speakers: Brenda Huettner, Andrew Sims, Heidi Tandy, Lisa Bunker, Melissa Anelli
Pottermore. MuggleNet. The Leaky Cauldron. Huge conferences like Infinitus 2010 and LeakyCon 2011. What makes Potter fan communities thrive? Is the success simply due to the size of the fandom, or is there real magic happening? Melissa Anelli (LeakyCon, Leaky Cauldron, LeakyNews), Andrew Sims (Hypable, MuggleNet, Twilight Source), and Heidi Tandy (HPEF/Ascendio, FictionAlley) will share insider knowledge on creating vibrant online and "In Real Life" communities and events. Social Media Librarian Lisa Bunker (Pima County Library) will deconstruct Potterverse methodologies, with an emphasis on ways other organizations can build and Potterize their own "fanbase" to bring the magic home. With moderator Brenda Huettner (P-N Designs), they'll discuss how to spark new fires, continually adapt to new tools and media, capture attention and encourage participation, and remain fresh in a fickle realm.
  3:30PM –  4:30PM I Queer Viral Practices in New Media Art and Theory Austin Convention Center (Room 10AB)
Speakers: Elle Mehrmand, Micha Cardenas, Pinar Yoldas, Zach Blas
In this panel, we will focus on queer new media art and philosophy that uses and intervenes into the viral to form a radical politics of revolt and utopia. Viral will be engaged with technically, philosophically, artistically, biologically, and effectively. Our aim is to show that while viral rhetoric and discourses have marginalized and controlled queer populations, the viral remains an allusive, volatile potential that can be experimented with toward creating new queer politics and worlds. Cárdenas and Mehrmand will discuss their current collaboration virus.cirus, an episodic series of performances using wearable electronics and live audio to bridge virtual and physical spaces that explores queer futures of latex sexuality amidst a speculative world of virus hysteria and DIY medicine. Blas will speak on new works from his ongoing Queer Technologies project that attempt to formulate a viral aesthetics based on a replicating difference of never-being-the-sameness against capital’s own modulating structure.
  3:30PM –  4:30PM I Serendipity (n.): A Happy Discovery By Accident Sheraton Austin (Capitol EFGH)
Speakers: Garrett Camp, Liz Gannes
Entertainment is a natural need. Anticipation is a human hunger. What’s better than feeling completely catered to, without losing the excitement of surprise? We know what we like and what our interests are, but can’t always define what we desire in the moment. Customized serendipity, inherent in the discovery experience of StumbleUpon, allows you to find novel, fascinating and inspiring content based on things you care about.
  3:30PM –  4:30PM I Shift & Reset: Solving Complex Problems Driskill Hotel (Maximilian)
Speakers: Brian Reich, Jon Silver, Megan Woods, Ashley Cox
Join Shift & Reset author, Brian Reich, for this live podcast kicking off the discussion about the big themes of the 2012 SXSW Interactive Festival. Brian will talk with some of SXSW's hottest speakers about the best opportunities and insights that emerged from this year's festival and the challenges that will define the year ahead. Hear about the trends and topics that everyone will be discussing all week in Austin -- and when they head home -- and the big plans for how those ideas will be used to change the world and how they will take shape in the days and weeks ahead.
  3:30PM –  4:30PM I Show Me the Money: Where to Get Funding and What Are They Interested In? Hilton Austin Downtown (Salon A)
Speakers: Michele Polz, Brad Weinberg, John Pugh, Unity Stoakes
Show Me The Money: Where to get funding and what are they interested in? Presentations by VC's, Health Incubators (e.g. Blueprint Health and Startup Health), and other funders. This session is sponsored by Edelman.
  3:30PM –  4:30PM I Social Media Sharecropping: Black Tech Adoption Austin Convention Center (Room 5ABC)
Speakers: Gina Mccauley
This panel is about the many ways in which modern internet adoption and use mirrors the development of agrarian sharecropping in the South following the Civil War- whereby African Americans provided massive amounts of labor to make other people rich, but could never move beyond basic subsistence living. According to the Pew Internet& American Life Project,as of May 2011, 25% of online African Americans now use Twitter, compared with 9% of such whites. African-American and Latino internet users are each significantly more likely than whites to be Twitter adopters. One out of ten African-American internet users now visit Twitter on a typical day—that is double the rate for Latinos and nearly four times the rate for whites. Pew research has also indicated that Blacks and Latinos are significantly more likely to use mobile devices to text message, use social networking sites, use the internet, watch and record videos, make charitable donation, use email, play games, listen to music, instant message and post multimedia content online. Yet disproportionate consumption of technology among Blacks, does not appear to be translating into wealth building and job creation in a community facing a 16.1 unemployment rate. Techcrunch founder, Michael Arrington caused a minor controversy when CNN’s Soledad O’Brien asked him about Black entrepreneurs in Silicon Valley and Arrington replied “I don’t know a single Black entrepreneur.” In 2012, the definition of Digital Divide appears to have shifted from access to technology to how communities of color leverage that technology.
  3:30PM –  4:30PM I SoLoMo Redefined: Next Gen Social Local Mobile Hilton Austin Downtown (Salon FG)
Speakers: Matt Galligan, Chris Messina, Jeff Rohrs, Scott Kveton
The combination of mobile + social + local is a powerful, yet misunderstood, communication channel. When people hear about it, they often conjure up a “Minority Report” world where companies track their every move to inundate them with marketing. And so they resist. The next-generation of SoMoLo, however, will delight people by providing highly targeted, context-rich communications that keeps the control in their hands.
  3:30PM –  4:30PM I Speed Tweaks: How Fast Can Audiences Drive Edits? Austin Convention Center (Room 18ABCD)
Speakers: John Havens, Bryan Mochizuki, Mark Hillman, Matt Naylor, Sally Daub
When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, and for how long. But how can brands put this real-time feedback to use when months of approvals have already locked in a final cut? If they shoot documentary-style content, they have the flexibility to make measurement mean something. An archive of doc footage from the production phase can offer drastically different cuts.
  3:30PM –  4:30PM I Storytelling for Entrepreneurs & Startups Hilton Austin Downtown (Salon B)
Speakers: Lyn Graft
Storytelling is one of the most powerful forms of communication you have as an entrepreneur to assist you in starting a company, recruiting employees, raising capital, securing clients and getting press. Stories are universal and almost 100% relatable to people from all walks of life enabling the entrepreneur to inspire and catalyze an audience. Stories also help us structure meaning around complex situations and enable entrepreneurs to make the intangible tangible. Drawing from the experience gained from filming over 300 entrepreneurs, this panel is designed to share thoughts and examples on why and how storytelling should be weaved into your startup, launch and growth activities. Key points covered: Speaking from the heart and connecting emotionally with your audience; Crafting a memorable story and creating champions to share your story; making sure your baby is not ugly and stands apart from the crowd; and telling people why we do and what we do. Specific examples and techniques for digital storytelling will be shown and explained
  3:30PM –  4:30PM I SXSW Newbies Meet Up Palm Park (Meet Up Tent)
Speakers: Todd Hansen
Are you a newcomer to the on-site SXSW Interactive community? If so, maybe you are overwhelmed (don't worry, being overwhelmed is a feature not a flaw). But attending the "SXSW Newbie Meet Up" is a great way to connect with other newcomers -- as well as get solid March Madness survival tips from those who have experienced the event before.
  3:30PM –  4:30PM I Teaching Touch: Tapworthy Touchscreen Design Austin Convention Center (Ballroom A)
Speakers: Josh Clark
Discover the rules of thumb for finger-friendly design. Touch gestures are sweeping away buttons, menus and windows from mobile devices—and even from the next version of Windows. Find out why those familiar desktop widgets are weak replacements for manipulating content directly, and learn to craft touchscreen interfaces that effortlessly teach users new gesture vocabularies.
  3:30PM –  4:30PM I The Bombastic Brilliance of "Black Twitter" Austin Convention Center (Room 6AB)
Speakers: Dr Goddess
"Black Twitter" has captured the imagination of the online world. In 2010, a Pew Research Study highlighted trends demonstrating Twitter usage was disproportionately Black and female. Next, journalists for Slate, The Huffington Post, Time, etc., began to explore and analyze the world of "Black Twitter" and kept getting most of it wrong. The fascination continues; but explorations into "what Black people are doing on Twitter" tend to get it wrong, most of the time. Like the innovation of Hip Hop, Black Twitter shows that despite the seeming universality of technology, people and culture matter. This session will demonstrate the "Black Twitter" phenomenon's intelligence, humor, unique language production, emoticons, hashtags, corrective narratives, cultural critique, organizing and entrepreneurial success, enhanced by fictive kin relationships that stun, amaze and inspire the world. Learn from an American / Africana Studies scholar, artist and activist writing a book on "Black Twitter.”
  3:30PM –  4:30PM I The Power of Visual Storytelling Sheraton Austin (Capitol ABCD)
Speakers: Becky Johns, CC Chapman, Charlie Wollborg, Karl Gude
A story can be told in a million different ways and constantly improving technology makes it even more fun for anyone to tell their story in their own unique way.
  3:30PM –  4:30PM I The Secret Lives of the Brain Austin Convention Center (Ballroom EF)
Speakers: David Eagleman
If the conscious mind--the part you consider you--is just the tip of the iceberg in the brain, what is all the rest doing? Neuroscientist David Eagleman, author of the New York Times bestseller Incognito: The Secret Lives of the Brain, shows that most of what you do, think and believe is generated by parts of your brain to which you have no access. Here's the exposé about the non-conscious brain and all the machinery under the hood that keeps the show going.
  3:30PM –  4:30PM I The World Turns to Ustream in Times of Crisis Austin Convention Center (Room 9ABC)
Speakers: Brad Hunstable
In the wake of the Japan tsunami disaster derived from one of Japan’s largest earthquakes in record history, over 52.6 million viewers tuned into Ustream to watch the catastrophe in real-time. Viewers around the world united on Ustream to watch the events unfold live and search for any mention of their loved ones through the integrated Social Stream / chat experience. The power of Ustream affected major Japanese news networks that immediately syndicated their aerial news footage directly to Ustream’s platform in order to enhance global distribution.
  3:30PM –  4:30PM I This New House: Featuring Bob Vila InterContinental Stephen F. Austin (Capital Ballroom A)
Speakers: Steven Masur, Matthew Corbin, Bob Vila, Gretchen Grant, Matt Corbin, Stefanie Lemcke, Joseph Epstein
Bob Vila remains a household name, 32 years after the premiere of his first TV series, “This Old House.” Many consider him the father of reality television. How does digital video contribute to the strength of his brand today? How does online video complement or substitute for a broadcast television presence? What leading edge video platforms are available for brands to exploit? What digital tools give today’s brands an edge in understanding their video audiences? Where does mobile fit in? Learn about maximizing digital video to build brands through the example of Bob Vila.
  3:30PM –  4:30PM I This Will Blow Your Mind: The Prius-Inspired Bike Hilton Austin Downtown (Salon H)
Speakers: Bob Zeinstra, Bob Parlee, Chris Adams, John Watson, Patrick Miller
The Prius X Parlee (PXP) bike asks the world to consider: “What if the Prius weren’t a car?” Inspired by the Prius philosophy, the PXP is the latest innovation from Toyota and Saatchi LA, as part of Toyota Prius Projects (www.toyotapriusprojects.com), an initiative developed to create conversations and advocacy within new consumer niches.Toyota has a long history of sharing their innovations to improve our way of life, and the PXP concept bike is no exception. It features eco-friendly materials, comfort, efficiency, and groundbreaking technology – including a helmet that enables a cyclist to switch gears through “thought-sensitive” technology. This first-of-its-kind bicycle helmet was developed in partnership with Deeplocal, and the bicycle design was developed with Parlee. This panel will take you behind the scenes during the brainstorming, development, testing, and execution of the coolest bike ever made.
  3:30PM –  3:50PM I Unstuck: Get (and Keep) Your Creativity Flowing Austin Convention Center (Ballroom G)
Speakers: Noah Scalin
Has your creative engine stalled out? Don’t worry; you’re in good company. Everyone needs a creative tune-up from time-to-time and this is where you’ll get the tools for the job. Artist/designer Noah Scalin, author of 365: A Daily Creativity Journal and Unstuck: 52 Ways To Get (and Keep) Your Creativity Flowing at Home, at Work, and in Your Studio, will share the story of his own yearlong Skull-A-Day project and the benefits he gained from this daily practice – including becoming a published author & sought after corporate speaker, and yes even making an appearance on The Martha Stewart show. He’ll also introduce you to several easy ways to immediately start generating more creative energy that will benefit your life and work.
  3:30PM –  4:30PM I Waste 2.0: 3 Ways Tech Is Making Waste a Resource Hilton Garden Inn (Rio Grande)
Speakers: Chad Farrell
Organizations are spending time and money to become more sustainable but they are not leveraging new software and web technologies to maximize their positive environmental impact. This panel will discuss three ways technology is making waste a resource. Topics discussed will include the use of new technologies to manage waste and resources like other parts of the organization are managed. Enabling technologies for more transparency and reporting to help to solve environmental problems and create a more efficient eco-system. We will also discuss how knowledge sharing and collaboration across the enterprise and even competitors can create new and innovative solutions to environmental problems.
  3:30PM –  4:30PM I We Made This, and It's Not an Ad InterContinental Stephen F. Austin (Capital Ballroom B)
Speakers: Robbie Whiting
What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling things like product design, creating new businesses or building complex real-world experiences requires a creative, technical, managerial and entrepreneurial spirit more associated with Silicon Valley than Madison Avenue. It demands new roles, agile approaches, external partnerships, technologies, investments and compensation models that can drive even the most hardened finance director crazy. And in some cases, it may even require a complete reboot from the ground up. The ability to make something that isn’t an “ad” is no longer optional in modern advertising. But it's certainly not easy, either. So what can we learn from the makers, technologists and agencies already playing in this space? Turns out, a whole heckuva lot.
  3:30PM –  4:30PM I Your Brain on Multitasking Courtyard Marriott (Brazos)
Speakers: Adam Gazzaley, David Meyer, Peter Bregman, Rachel Emma Silverman
We all have a zillion tasks that need to be done now. Does multitasking help you work more efficiently and productively? Or does it allow you to do lots of things poorly? Is it better to focus on one task at a time and then move on quickly to the next? What exactly does multitasking do to our brains? Do gender or age make a difference when it comes to multitasking? A panel of the country's top experts on multitasking – neuroscientists, psychologists and a time-management pro – provide the latest findings on how to work more effectively while juggling multiple activities.
  3:30PM –  4:30PM I Your Energy Use: Too Busy/Lazy/Apathetic to Care? Hilton Garden Inn (Sabine)
Speakers: J. Toscano, Mike Bukhin, J Toscano, Yelena Nakhimovsky
Green is allegedly the new black. If that’s true, why does it seem so many people are confounded by their own energy use? (Who among us can say with any certainty how many kWh our flat screen TVs use? And what is a kWh anyway?). Do we not care? Is saving energy too inconvenient? Is ignorance bliss? Or maybe we just don’t know what to do—beyond turning off the lights or using a power strip.
  3:45PM –  4:00PM I Krista Neher Book Signing Austin Convention Center
Krista Neher signs her ‘Social Media Field Guide’ at the SXSW book store.
  4:00PM –  4:15PM I Gina Rudan Book Signing Austin Convention Center (Ballroom G Foyer)
Gina Rudan signs her book ‘Unleash Your Practical Genius’ at the SXSW Bookstore.
  4:00PM –  6:00PM I Startup Spotlight Hilton Austin Downtown
A special reception that shines the spotlight on emerging startups. Enjoy complimentary beer and wine while checking out demos from startup participants, all within the heart of Startup Village on the 4th floor of the Hilton.
  4:00PM –  4:20PM I The Accidental Creative Austin Convention Center (Ballroom G)
Speakers: Todd Henry
For creatives in today's workplace, it sometimes feels like the mandate is "make it brilliant, or start working on your resume." At the same time, creativity often seems like some mystical, elusive force that sits somewhere between prayer and the US Tax Code on the ambiguity scale - either the creative juices are flowing, or they're not. How can creatives be held responsible for something that often seems beyond their control?
  4:00PM –  7:00PM P Conduit Corner Happy Hours 7th and Congress Lot
RELAX and RECHARGE with Wifi, Power up stations, DJ sets, back-rubs and more.
REFUEL on exclusive macaroni and cheese and FREE Beer.
  4:00PM –  8:00PM P Free Drinks courtesy of HBO Thirsty Nickel
"*up to 200 available*
Follow @girlsHBO to find out how to eat and drink for FREE at SXSW #mistakesGIRLSmake
  4:00PM –  7:00PM P NY Tech Meetup Happy Hour Conduit Corner
  4:00PM –  5:00PM P Techcraver.com Meetup (Jason Harris) Ginger Man Pub

We had so much fun at SXSWi Mobile Meetup last year that I'm doing it again!

Are you a mobile nut, mobile blogger,mobile developer, mobile entrepreneur?  Come commensurate with your fellow mobile nuts over a few beers (or ciders or whatever).

We don't care if you carry an iPhone, Nokia, BlackBerry, Windows Phone or Android - come hang out and lets talk mobile and get to know each other. We'll gather at the Ginger Man Pub - a short 5 minute walk from the Convention Center.  They have like 50+ taps of some amazing beers and a large selection of cider as well

Brought to you thanks to the help of Nokia and Wireless Industry Partnership.
  4:00PM –  7:00PM P Women In Wireless Lounge WiW Sorority House

Women in Wireless Sorority House at SXSW!

WHEN: Friday, March 9th  –  Monday, March 12th
WHERE:  WiW ‘Sorority’ House
1189 E. Branch Street
Austin, TX 78702

Attending SXSW this year? Make sure to stop by the Women in Wireless house, where we’ll be hosting a pre-party ‘Lounge’ every night from 4:00- 7:00 pm. Its the perfect place to be whether you’re looking to refresh and unwind with familiar faces, or to start your night off with a bang before venturing out in Downtown Austin.  We will be giving out exclusive WiW @ SXSW T-shirts to the first 40 attendees. Wine and hors’ deouvres will also be served.

To learn more about the Lounge and to RSVP, visit the links below:

 
  4:05PM –  4:20PM I Noah Scalin Book Signing Austin Convention Center (Ballroom G Foyer)
Noah Scalin signs his book ‘Unstuck: 52 Ways to Get (and Keep) Your Creativity Flowing at Home, at Work & in Your Studio’ at the SXSW bookstore.
  4:30PM –  6:30PM I SXSW ScreenBurn Arcade Extended Happy Hour Presented by FUNimation Palmer Events Center (Exhibit Hall 1)

FUNimation presents a hosted happy hour celebration of the upcoming animated films Dragon Age: Dawn of the Seeker and Mass Effect: Paragon Lost.
  4:30PM –  8:00PM P Kickoff BBQ (TaskRabbit) TaskRabbit Park

Welcome to Austin y'all! Join us for some delicious grub from Franklin BBQ. They will be serving up their famous brisket while we keep the cold ones coming. We'll also have a special performance by The Lumineers!
  4:35PM –  4:50PM I Todd Henry Book Signing Austin Convention Center (Ballroom G Foyer)
Todd Henry signs his book ‘The Accidental Creative’ at the SXSW bookstore
  4:45PM –  5:00PM I David Eagleman Book Signing Austin Convention Center (Ballroom G Foyer)
David Eagleman signs his latest book at the SXSW bookstore.
  4:45PM –  5:00PM I Sara Benincasa Book Signing Austin Convention Center (Ballroom G Foyer)
Sara Benincasa signs her book ‘Agorafabulous’ at the SXSW bookstore.
  5:00PM – 11:59PM F Afternoon Event - Canon Lounge at the Canon Imagination Screening Room The Long Center

Canon is proud to be a part of the 2012 SXSW Film Festival and inspire all filmmakers to imagine more. That was the story behind Project Imagin8ion, the first photo contest to inspire a Hollywood film. After receiving 96,362 photo submissions, the Winning 8 were chosen by Ron Howard, setting the stage for his production, "when you find me," shot on the new Canon Cinema EOS C300.
  5:00PM –  6:30PM F Best of Vimeo Shorts: Vimeo Loves Vimeo Theater
It’s hard to construct a program from the world’s most impressive collection of short-form media. With millions of incredible videos to choose from, it’s not a question of finding good stuff, it’s how does one ignore so much brilliance? The curators at Vimeo have taken on the task, though, and their existential pain is your gain. Vimeo Loves showcases the diversity and stunning quality of the Vimeo community’s work. From timelapse experiments that depict the Earth in new ways, to tours of new worlds never before visited, get ready for some of the most captivating videos on Vimeo.
  5:00PM –  6:00PM F Future of Entertainment: Viewer Becomes User Austin Convention Center (Room 18ABCD)
Speakers: Jared Hecht, Kimber Myers, Mike Scogin, Paul Chang, Tom Thai
Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.
  5:00PM –  6:00PM F The Opening Act: Making of the SXSW Film Bumpers Austin Convention Center (Room 16AB)
Speakers: Geoff Marslett, Joseph Nicolosi, Lauren Wolkstein, Zach Anner, Clay Liford
Always a much-anticipated part of the festival, the 30-second shorts, or bumpers, that play prior to each film can set the tone for an entire festival. They can build excitement, mood, and become talking points in their own right.
  5:00PM –  5:40PM F when you find me presented by Canon Canon Screening Room
"when you find me" tells the story of two sisters whose childhood bond is tested by a tragedy they are too young to understand. Alternating between past and present, "when you find me" is an emotional fable of two people coping with loss in very different ways, and what it takes to find peace within yourself and reconciliation with the ones you love.
  5:00PM –  6:00PM I A Crash Course in Becoming SuperBetter Austin Convention Center (Exhibit Hall 5)
Speakers: Jane McGonigal
In 2009, a mild traumatic brain injury changed the way that game designer Jane McGonigal thought about everything -- literally. She spent a year recovering -- struggling to think clearly, be physically active, and find a new sense of purpose. Her journey back to health led her to invent a new form of game design, aimed at having a measurable positive impact on players' real lives, and fused with scientific research at every level. In this talk, you'll see the first results of that process: a game called SuperBetter. You'll hear about the game's first clinical trials, and get a crash course in getting SuperBetter yourself: Find out how to turn weak social ties into allies. Learn how to experience "gain without pain" (or what scientists call "post-ecstatic growth"). Discover the secrets of "Lazy Exercise" and "Ninja Weight Loss". Find out what a two-minute "Future Boost" is, and why it's the most important thing you can do each week for your physical and mental health. From the mind of a game designer comes a radically disruptive model for integrating breakthrough science into our daily lives.
  5:00PM –  6:00PM I Applying Behavior Design Austin Convention Center (Ballroom A)
Speakers: Chris Risdon
More and more products and services are designed around motivating users and incentivizing change. Products and services in finance, health and the environment, among other areas, are increasingly designed around influencing behavior. There are useful academic models and patterns for applying persuasion techniques. Now it's time to understand how this is applied practically to our products and services. While understanding how powerful behavior design can influence people to be better, we will also discuss and illustrate how we design these products and services so that they serve the interest of customers, as well as meet business needs. As designers, the choices we make invariably influence users, and now we are harnessing what we know about designing around behavior to produce products and services that have a positive social impact on people's lives. It's time to move beyond just the concepts and theories and understand how to apply persuasive design responsibly.
  5:00PM –  6:00PM I Bootstrapping Meet Up Hilton Austin Downtown (Room 415A)
Speakers: Bijoy Goswami
Get together with other bootstrap experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a bootstrap expert for your company.
  5:00PM –  6:00PM I Build. Community Is Easy, Saving the World Is Hard Austin Convention Center (Room 6AB)
Speakers: Colin Wallis, Eric Asche, Kesah Schmitt, Mark Himmelsbach, Scott Orn, Dave Dobbins
Passion for social issues has been an American ideal from the start. For hundreds of years, foundations and nonprofit organizations have been forming groups to provide support, comfort, and solutions to some of the world’s biggest challenges. Dialogue and subsequent action happens when dedicated people rally together in communities - live or virtual - to impact health issues, advance social causes, and make the world a better place.
  5:00PM –  6:00PM I City of Austin Meet Up Palm Park (Meet Up Tent)
Speakers: Jim Butler
Get together to meet fellow Austinites who love tech and this beautiful city. If you're from out of town swing by too and meet some great, friendly folks who work for our fair city.
  5:00PM –  6:00PM I Designing Living Things Hilton Austin Downtown (Salon H)
Speakers: Christina Agapakis, Daisy Ginsberg, Jason Kelly, Patrick Boyle

Synthetic biology aims to re-engineer living cells to sustainably produce fuels, medicines, and materials. With the promise of a new industrial revolution on the horizon, understanding the language of biotechnology will be more crucial than ever. This panel features a new generation of leaders in biotechnology from industry, academia, art and design discussing the future of biology.
  5:00PM –  6:00PM I Funder vs. Funded: Fireside Chats with… Hilton Austin Downtown (Salon A)
Speakers: Andy Donner, Jen McCabe, Stead Burwell, Geoffrey Rutledge
Funders vs. Funded... The Rise of Pharma VC's: A discussion with Pharma about their new VC funds. The Funded: A discussion with recently funded health tech startups. This session is sponsored by Edelman.
  5:00PM –  6:00PM I Future of Entertainment: Viewer Becomes User Austin Convention Center (Room 18ABCD)
Speakers: Jared Hecht, Kimber Myers, Mike Scogin, Paul Chang, Tom Thai
Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.
  5:00PM –  6:00PM I Get Lit: Why Story Matters Sheraton Austin (Capitol ABCD)
Speakers: Jill Meyers
You built a product. It's amazing, brilliant, even earth-shattering. You know it, your team knows it, your mom knows it. So why doesn't anyone else seem to get it? The answer may be that you haven't told them the right story. As it turns out, good writing is hard to come by, and people who are good at making things aren't necessarily the best at telling their story. But don't worry: you can learn! In the world of fiction, we've been thinking about story--and how to make it powerful, visceral, and beautiful--for a long time. This panel will bring the practices and structure of fiction to help you transform your idea, product, or service from the mundane to the sublime.
  5:00PM –  6:00PM I Hammurabi, Horseshoes and Hookers in Social Media Omni Downtown (Capital Ballroom)
Speakers: Peter Kim
Understanding why social media works the way it does can be traced back to origins well before The Cluetrain Manifesto. I'll take a look into anthropology and the concepts of communal sharing, authority ranking, equality matching, and market pricing to analyze how social media works today. Most importantly, I'll discuss how brands - armed with an understanding of these basic ideas - can activate them in today's social media environment.
  5:00PM –  6:00PM I How Start-Ups Do Deals with Industry Titans Hilton Austin Downtown (Salon D)
Speakers: Scott McMullan, Sunir Shah, Alex Barnett, Jay Lee, Pamela O'Hara
You're David, they're Goliath. You're a small company, they are industry giants. You're fast and innovative. They move markets. You just wish they would move those markets in your direction!
  5:00PM –  6:00PM I Iranian Outlaws: Satire vs. Censorship Austin Convention Center (Room 12AB)
Speakers: Raina Kumra, Elizabeth Pfotzer, Saman Arbabi
Saman Arbabi will use his signature wit to relate how the satirical TV program challenges the oppressive Iranian regime all the while influencing the direction of the country’s political landscape. The program, “Parazit,” has become a runaway hit in Iran despite the gov’s strict censorship practices. The program uses alternate channels of distribution to reach their audience which has driven the program further underground and contributed to its outlaw status and popularity. The show has so completely seeped into the Iranian psyche that the president and his supporters have launched a counter-Parazit program. Saman will give insight into their innovative methods of growing an audience that was previously all but unreachable. At SXSW, he will unveil his latest: "Weapons of Mouse Destruction," the largest global art project against government Internet censorship. Raina Kumra BBG Director of Innovation will open the session with an overview of closed media environments around the world.
  5:00PM –  6:00PM I It's Alive: Interactive Machines That Captivate InterContinental Stephen F. Austin (Capital Ballroom B)
Speakers: FK Funderburke, Arundi Venkayya, Justin Bayer, Nathan Martin, Patrice Hall
Check out four teams that have combined machines, specialized interactive software and the web to create rich interactive experiences. The result: Raving audiences and media buzz. Breakthrough interactive machines including the LiveStrong Chalkbot, the Unilever Share Happy Smile Machine, Real Art’s Santa Claw and Welcome2College’s Mobile Automated Research Vehicle are featured. Panelists will share how they integrated facial recognition software, microcontrollers, Kinect hacks, and addictive experience with their machines. Want to know how they did it? What were the challenges? How did they measure results? Stop by for the whole story and find out how you can translate these tech developments into experimental marketing success for your company.
  5:00PM –  6:00PM I Launching Companies in Regulated Industries Hilton Austin Downtown (Salon C)
Speakers: Matt Harris, Shamir Karkal, Aza Raskin, Jessica Scorpio
Technology startups are beginning to focus on traditional, regulated industries that until now haven’t seen many startup entrants. But taking on archaic, multi-billion-dollar industries isn’t easy. Startups face a variety of issues, from thorny regulations to apathetic customers demoralized by poor experiences, and competition from name-brand, established competitors. Building a new company in a regulated industry is a daunting task, but it holds the potential to transform an industry and dramatically improve the status quo.
  5:00PM –  6:00PM I Leaving Flatland: Getting Started with WebGL Radisson Town Lake (Town Lake Ballroom)
Speakers: Luz Caballero, Nicolas Garcia Belmonte
WebGL has brought 3D Graphics to the browser offering a new world of possibilities for visualization and interaction. In this talk, we give you all the information you need to start using WebGL. WebGL has an unfair reputation for a high entry barrier, understanding what WebGL can do and using the right frameworks can help you very quickly create amazing stuff.
We will cover the following aspects: what WebGL is and what you can use it for (with some of our own awesome examples), the browsers and devices that support WebGL and what you can expect for the future, when and why you would want (or not want) to use WebGL, and some more hands-on stuff like sample code, frameworks and resources.
  5:00PM –  6:00PM I Mentor Session: Aaron Fulkerson Holiday Inn Town Lake (Lantana B)
Speakers: Aaron Fulkerson
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please check back to the SXSW Interactive website for information on how to sign up for a Mentor Session. Please visit http://sxsw.com/mentors for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session - http://mentor.sxsw.com/events/152
  5:00PM –  6:00PM I Mentor Session: John Bracken Holiday Inn Town Lake (Lantana B)
Speakers: John Bracken
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit http://sxsw.com/mentors for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session - http://mentor.sxsw.com/events/153
  5:00PM –  6:00PM I Mentor Session: Matthew Scharpnick Holiday Inn Town Lake (Lantana A)
Speakers: Matthew Scharpnick
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit http://sxsw.com/mentors for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session - http://mentor.sxsw.com/events/150
  5:00PM –  6:00PM I Mentor Session: Sara Santiago Holiday Inn Town Lake (Lantana A)
Speakers: Sara Santiago
This session is geared towards UX designers, strategists, and developers who are interested in or currently working in the mobile design/development and mobile marketing segment. Wearing many hats over the past 15 years, Sara has been a programmer, UX designer, ecommerce strategist, national speaker, and home brewer. Sara owns a successful mobile design & development and social business consulting agency in Milwaukee, WI. Her clients include: Master Lock Company, Sub Zero – Wolf, GE Healthcare, GE Energy, National Center for Family Literacy, 88Nine Radio Milwaukee, Universal Studios, and State of Wisconsin Department of Tourism. Visit this URL to sign up for this Mentor Session - http://mentor.sxsw.com/events/149
  5:00PM –  6:00PM I Mentor Session: Sarah Szalavitz Holiday Inn Town Lake (Lantana A)
Speakers: Sarah Szalavitz
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit http://sxsw.com/mentors for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session - http://mentor.sxsw.com/events/154
  5:00PM –  6:00PM I Mining Diversity: Developing a Community of Color Austin Convention Center (Room 5ABC)
Speakers: Trevite Willis
Communities of color are never a homogeneous or monolithic group. So developing an ethnically diverse community will require more than focusing on statistics such as income and education levels. Knowing where to find communities, how they engage and what platforms work best are essential in developing campaigns that can reach multiple communities. The session will discuss best practices and examples from companies & brands who have successfully developed communities.
  5:00PM –  6:00PM I MIT Media Lab: Making Connections Hilton Austin Downtown (Salon FG)
Speakers: Andy Bardagjy, Catherine Havasi, Joichi Ito, Yadid Ayzenberg, Yves-Alexandre de Montjoye
The MIT Media Lab is a place for making connections: connecting peopleand technology, connecting researchers across diverse disciplines, andconnecting the physical and local to the digital and remote. Mostimportantly, though, the Lab is about connecting people to oneanother. Our kickoff panel is centered on what is fresh and exciting at the MediaLab and how the Lab and its projects connect to the world. We’ll tell you what cool stuff is happening under our new director Joi Ito, demo some exciting projects on the boundary between business, open source,and academia, show how we navigate the benefits and challenges along this boundary, introduce you to all the other activities and events we’ll be hosting at SXSW, including our ongoing hacking and demo area,and get you started on the Making Connections Installation, our platform for hooking conference attendees and distant onlookers into our digital-physical games, art, and silliness.
  5:00PM –  5:15PM I Peter Bregman Book Signing Austin Convention Center (Ballroom G Foyer)
Peter Bregman signs his latest book at the SXSW bookstore
  5:00PM –  6:00PM I Pocket Intelligence Hilton Austin Downtown (Salon K)
Speakers: Fritz Desir, Myriam Joire, Nick Holroyd, Reno Marioni, Richard Guest
The future of mobile interaction & feedback networks may not be wrapped in a mobile phone interface at all. Let’s talk about what feedback networks and invisible information gathering can mean for mobile experiences now and in the future.
  5:00PM –  6:00PM I Public Radio Is Media’s Future. You Heard It Right Sheraton Austin (Creekside I & II)
Speakers: Jake Shapiro
At a moment of mass media disruption, public radio is kicking ass. Its broadcast audience is growing while others shrink; it rules the podcast charts on iTunes and pushes out awesome mobile apps for shows like This American Life and stations like KCRW; it's weathering the fiscal fight with a diversified business model that includes millions of people voluntarily contributing. Far from a fumbling incumbent, public radio is solving the innovator's dilemma with its own disruptive ventures and essential services on the local and national level.
  5:00PM –  6:00PM I Seafood Watch vs. Yelp: Future of Social Food Hilton Austin Downtown (Room 616AB)
Speakers: Nicolas Weidinger, Rachel Weidinger
World food systems hang in a balance--the latest tech only hints at what’s coming. Consider the future of social tools with us, using a seafood lens. DNA testing, barcode scanning, big data and ubiquitous computing mean we can hack the food system like never before. Corporations have yet to provide consumers with tools to understand the impacts of our food choices. This is a change that we will have to lead. Let’s build it today. The open food system will be social. Disruption from a social food system may be as powerful as social media has been in the media world. We can demassify food like social tools have demassified media. Just as we have increasingly turned to the web to learn about—and influence—world and local events, so too we will turn to an open and social food system, managed online, to learn about and acquire food.
  5:00PM –  6:00PM I Show & Smell: Marketing Experiences Beyond Visual InterContinental Stephen F. Austin (Capital Ballroom A)
Speakers: Ben Poate, David Polinchock, Warren Kronberger
A hands-on crowd experience of leading edge technologies, this panel seeks to define what the key factors of making new technology work in a promotional marketing program or experiential state. And believe it or not, it’s not always about technology itself. With live demonstrations of technologies you might not see every day--directional sound, mobile sync, crowd-controlled gaming, and a host of emerging technologies even WE haven't seen yet, because they have just been invented.
  5:00PM –  6:00PM I Size Matters: Why Little Houses Are So Awesome Hilton Garden Inn (Sabine)
Speakers: Jay Shafer
This'll be my best presentation on small houses, ever! I'll show why maintaining a diminutive footprint is the surest green thing you can do if you're building a new house. I'll reveal why American laws prohibiting small houses are the real cause of the global economic crisis. And, of course, I'll be showing lots of pretty pictures of cute little abodes. Join me... Won't you?
  5:00PM –  6:00PM I Small Business Career Thinking in a Large Company Courtyard Marriott (Rio Grande Ballroom)
Speakers: Ryan McMinn, Russell Sinclair
Applying lessons learned from running a small consulting company to working in a large corporation. We don't all work for small, sexy startups. The majority of us work for large, sometimes soulless corporations that operate on a totally different set of politics and goals. In this session, Russell Sinclair and Ryan McMinn will talk about their experience running a software consulting company and how we have applied that experience to working in a large corporation. Come learn tips, tricks and lessons on how to make your job easier and more fun while still climbing your way up the corporate ladder.
  5:00PM –  6:00PM I Smokey Bear Tweetup InterContinental Stephen F. Austin (Assembly Room)
Speakers: Ellyn Fisher, Michael Bellavia, Smokey Bear
Smokey Bear has been a national icon since 1944 and has had a Twitter icon since 2010. Meet Smokey and the man behind the bear's tweets. While Smokey usually reminds folks that only you can prevent wildfires, in this session he'll help you see how you can build a social media wildfire, responsibly. Learn how staying in character is critical to improving the quality of your connections and interactions and get a better sense of how you can make a legacy brand relevant today. Attendees will walk away with 7 tactics that will revolutionize their communication strategy through social storytelling and create social good through social media at the same time. All attendees will also receive free bear hugs.
  5:00PM –  6:00PM I Software Alchemy and the Arc of Technology Austin Convention Center (Ballroom BC)
Speakers: Robert Scoble, Alan Cooper, Christie Dames
An outspoken pioneer in the modern computing era, and best known as the “Father of Visual Basic” and inventor of “personas,” Cooper will share rare insights into the evolution of software and interaction design based on human goals and needs – and a new vision for meeting the personal and business needs of the upcoming era. In conversation with Tech Evangelist Robert Scoble, best known for his blog, Scobleizer. An insider vision of how the process of software and interaction design has unfolded over the last 25 years, and how lessons learned from that process can be applied to a compelling business case based not on traditional manufacturing but on a model of software design – bringing effectiveness over efficiency.
  5:00PM –  6:00PM I Sparking Real World Action with Social Media Austin Convention Center (Room 8A)
Speakers: Jessica Kirkwood, Karen Bantuveris
Join this fun, interactive core conversation and learn best practices and practical tips for using your social media voice to spark social action in the real world. Whether you care about supporting local schools, raising money for your Cause, or mobilizing your friends and neighbors for a service project or to respond to a community crisis -- this conversation is for you.You'll be working on teams to spark real world action right from the session room at SXSW. There will be fabulous prizes for the winning teams.This session is for anyone interested in being a change agent or standing up for a cause, and for formal and informal service and nonprofit leaders.
  5:00PM –  6:00PM I The Fashion Fog: Redefining Content & Commerce Sheraton Austin (Capitol EFGH)
Speakers: Alisa Gould-Simon, Allison Kellman, Claire Mazur, Erica Cerulo, Lauren Sherman
Commerce and content have never been so intertwined. Fashion editors are jumping ship from magazines to join leading e-commerce platforms, while editorial destinations are introducing local deals and e-shops left and right. But does content really generate commerce? What do social shopping and style sharing apps, YouTube's haul community and digital influencer-focused affiliate programs say about the way consumers are spending their time and their money?
  5:00PM –  6:00PM I The Future of Access to Digital Broadcast Video Austin Convention Center (Room 9ABC)
Speakers: Andrew Kirkpatrick, Glenn Goldstein, Otto Berkes, Shane Feldman, Craig Cuttner
Video needs to be accessible too, and both the technology and the legal environment is evolving. Accessible media is already available online at some major media sites and the work done by providers can inform work that others will need to undertake. This panel will help attendees understand what is required and how tooling for developers can help, and share information about challenges encountered and strategies employed by major video content providers in order to integrate the production processes for broadcast and online video delivery.
  5:00PM –  6:00PM I The Future of Work: Serial Monogamy Courtyard Marriott (Brazos)
Speakers: Dan Finnigan
There's nothing like the thrill of a new relationship, and a rising generation of star talent likes the rush a new job brings. In today’s workplace everyone is an entrepreneur and employee/employer relationships are switching from everlasting to in-the-moment.
  5:00PM –  6:00PM I The Lean Startup: The Science of Entrepreneurship Austin Convention Center (Ballroom D)
Speakers: Eric Ries

The Lean Startup debuted at #2 on the New York Times bestseller list. This talk draws on stories and insights from the book, explaining the new science of entrepreneurship. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
  5:00PM –  5:20PM I Uncertainty: Fuel for Brilliance Austin Convention Center (Ballroom G)
Speakers: Jonathan Fields
Drawing upon a wealth of leading research, neuroscience, case-studies and personal experience from his new book - Uncertainty: Turning Fear & Doubt Into Fuel for Brilliance - Fields reveals a set of environmental changes, workflow adaptations and personal practices that profoundly alter the deeper-psychology of creation and innovation, fueling you to bring exponentially better solutions to life faster, and do so with far more ease and far less angst.
  5:00PM –  6:00PM I Understanding Start-Up Equity and Compensation Hilton Austin Downtown (Salon B)
Speakers: Justin Fishner-Wolfson
Equity is the main driver of employee compensation at start-ups, yet a lot of the terminology and machinations around how to manage stock is shrouded in mystery. This session will explore how employees can maximize the returns from their hard work and how founders can structure equity packages to be the most lucrative tools possible for recruiting top talent while being fair to their employees. From day one, understand how to compare the financials behind job offers. Learn standard terms from vesting, cliffs, accelerations and triggers to the differences between incentive stock options (ISOs), non-qualified stock options (NSOs) and restricted stock units (RSUs). Know your options for maximizing the value of your equity including what it means to do an 83(b) election. Arm yourself with knowledge to hire qualified tax advisors and know what pitfalls to look for when talking to wealth management advisors. Find out what resources are available for free online and how to best protect yourself.
  5:00PM –  6:00PM I What’s ‘The Next Big Thing’ in Social Networking? Austin Convention Center (Room 10AB)
Speakers: Joel Simkhai
Location-based technology has played a significant role in the recent expansion and growth of social media. That role is set to further explode in the coming years. As the leading all-male mobile location-based social network in the world, Grindr has created a global brand that in the past two years has amassed a user base of over 3 million users in 192 countries. The Grindr team hopes to evolve this mobile GPS experience with Blendr – a new location-based mobile app for everyone in the world that lets you discover, meet, and interact with the people around you. This presentation will focus on the future of location-based social networking and how we can make it easier to meet new people around us. Discussion will include issues ranging from the idea behind a start-up to the implementation and development of that idea into a product, to growing a user base and using social media options to create brand awareness and loyalty.
  5:00PM –  6:00PM I Where Do Science Fiction and Science Fact Meet? Hilton Austin Downtown (Salon J)
Speakers: Brian David Johnson
What kind of future do you want to live in? What excites or concerns you about the future? Intel Futurist Brian David Johnson poses these questions as part of The Tomorrow Project, an initiative to investigate not only the future of computing but also the broader implications on our lives and the planet. Science and technology have progressed to the point where what we build is only constrained by the limits of our own imaginations. The future is not a fixed point in front of us that we are all hurtling helplessly towards. The future is built everyday by the actions of people. The Tomorrow Project engages in ongoing discussions with superstars, science fiction authors and scientists to get their visions for the world that's coming and the world they'd like to build.
  5:00PM –  6:00PM I Why Happiness Is the New Currency Austin Convention Center (Ballroom EF)
Speakers: Brian Wong, Ade Olonoh, Dave Morin
Moments of joy... moments of happiness... moments of gratitude. These are all moments that describe our lives. It is very easy to mistake these as only moments that happen in real life. One fundamental key part of how the web has evolved has involved emotion. Emotion has become more explicit in our actions online. Companies are faster becoming aware that, as obvious as it may seem, humans are at the receiving end of the UI and design theme that you have just created. We no longer simply engage in actions; we "like". We contribute content and are immediately validated through social interactions. What is obvious is that there's another person we're interacting with. What's even more obvious is what we're supposed to feel. In this digital era, there's a field of science that has been largely underutilized until now: affective science. In our work at Kiip, we have realized just how core the "happiness moment" is to our business model. Just how raw emotion can be directly tied to an achievement in a game - we have designed not only a UI but a "emotive" experience around harnessing the elements of the happiness that surrounds a simple interaction. Do you want to share? Do you want to gift? Do you want to save it? Is it fleeting? How can you control it? How do you have more of it later? In this session we'll hear, for the first time, from companies in the mobile and web space that have harnessed not only emotional power - but pressure - to drive their business models all using the currency of happiness. Not only have some of them accidentally created models that capture this emotion beautifully, but some of them have now learned how to sustain it. Happiness is the missing resource in your company. Learn how to capture it.
  5:00PM – 10:00PM P BestBuzz Party The 512

No badge required, but attendees must have the BestBuzz app on their smartphone, and can rsvp here: http://bit.ly/BuzzSXSW

We've got free booze, swag, live music, and much more! 
  5:00PM –  12:00AM P Cooking Channel Beer Garden Easy Tiger

We're coming to Austin and taking over Easy Tiger Bake Shop & Beer Garden for three nights! Join us for great food, great beer and live music…with a special appearance by Nadia G of Nadia G's Bitchin Kitchen on Friday & Saturday!

First come, first serve. Must be 21 and over. RSVP is for all 3 nights. 

 
  5:00PM –  6:00PM P Pre-Happy Hour & Happy Hour (WOMMA + Spredfast) Spredfast Headquarters

WOMMA is teaming up with Spredfast to bring WOMMA members together at SXSW for a Happy Hour.

It's Wine Wednesday, Southern Style, except we swapped the wine for beer and Wednesday for Friday. But, the objective is still the same...to drink, network, and talk WOMM! So join fellow WOMMA members before all the craziness of SXSW kicks off and get the scoop on what SXSWi has to offer...from the Word of Mouth ambassadors who'll be there with you.

Space is limited to 50 WOMMA members, so RSVP ASAP!

As an added bonus, attendance gives you Spredfast VIP badge and status with:

  • Complimentary attendance at Spredfast's SXSW Happy Hour, beginning at 6 pm at Speakasy on the Avenue, located directly below Spredfast HQ
  • Entrance into Social Spot, Spredfast's VIP blogger lounge where customers and industry infuencers are invited to use the space to network, kick-back, grab a drink and/or catch up on work through their free wi-fi.
  5:00PM –  7:00PM P Small Business Showcase Austin City Hall
Check out the "People's Gallery" at Austin City Hall and connect with local Austin start-ups and incubators, both in and beyond tech. The event will showcase local food & beverage companies, consumer products start-ups and more, including the government and community incubators that are supporting local product development. Meet Austin's innovators and leaders. Free local drinks, food and networking. SXSW badge NOT required to attend.
  5:00PM –  7:00PM P TechMix Happy Hour Annie's

Oh how we love SXSWi. We know how to get the party started. Join Pervasive, Convio, Marketo, Oracle | RightNow and Zuora for a networking happy hour at Annie’s. Attendees will have a chance to meet and speak with the hosting teams, customers and SXSW attendees on a variety of topics. 

**No SXSW badge needed to attend.

 
  5:00PM –  12:00AM P The Sony Club @ Red 7 Sony Club @ Red 7
The Sony Club at Red 7 will change your world. From Thursday March 8th - Saturday March 10th, get your hands on PlayStation Vita for the hottest new high definition portable gaming experience. Then Wednesday March 14th through Saturday, March 17th come experience your favorites artists on Music Unlimited and your favorite artists from your favorite labels on stage. Only at the Sony Club at Red 7.
  5:15PM –  5:30PM I Melissa Anelli Book Signing Austin Convention Center (Ballroom G Foyer)
Melissa Anelli signs her book ‘Harry, A History: The true story of a boy wizard, his fans, and life inside the Harry Potter phenomenon’ at the SXSW bookstore.
  5:30PM –  5:45PM I Chuck Martin Book Signing Austin Convention Center (Ballroom G Foyer)
Chuck Martin signs his book ‘The Third Screen’ at the SXSW bookstore.
  5:30PM –  5:45PM I David Neff Book Signing Austin Convention Center (Ballroom G Foyer)
David Neff signs his latest book at the SXSW bookstore.
  5:30PM –  6:30PM P Canada Lounge (North of 41) Old School Bar & Grill

The North of 41 lounge is back for our annual event at SxSW Interactive.  This year is going to be better than ever!  We have a ton of activities that are planned for you starting at 5:30pm on Friday March 9th.  We are located at 401 E. Sixth St. @ the Old School grill.  Canada Lounge is a 30 second walk from the Convention Center. 

We will be doing various product giveaways all weekend.  We will be hosting a number of parties including a "Welcome to Austin Party" on March 9th.  There will also be a couple of panel discussions taking place starting at 4:00pm on Sat March 10th.  For more information and to sign up for each individual event, go to our website. www.northof41.org .

We also want to thank Digby/Metabridge for hosting our VIP Lounge at the venue.  While you are there check out the cutting edge mobile e-commerce technology to come out of Digby! http://www.digby.com/

Make sure to stop in at the Canada Lounge to charge up your laptop and grab a drink with friends.  We have plenty of space for meetings and while you are in the venue, check out the companies who are displaying at the lounge.

The Showcase Companies are:
Clearfit
Empire Avenue
Syzzle
Wattpad
Yapagame

Make sure to follow us on Twitter for the latest updates. @northof41. We look forward to seeing you in Austin at North of 41.

To contact us, email:  info@northof41.org

 
  5:30PM –  7:00PM P Welcome to Austin Reception (North of 41) Old School Bar & Grill

North of 41 is an organization whose sole mission is to help entrepreneurs expand their contacts across country borders.  We bring technology from local to global!
  5:35PM –  5:50PM I Jonathan Fields Book Signing Austin Convention Center (Ballroom G Foyer)
Jonathan Fields signs his latest book at the SXSW bookstore.
  6:00PM –  7:00PM F Afternoon Event - NVIDIA Lounge The Loft on 6th
Join us for Happy Hour and talk with thought leaders in Media and Entertainment. Be first to get your hands on just-released Z1 workstation, powered by NVIDIA® Quadro® graphics solutions. Expand your expertise with free daily hands-on editing tutorials with RED, Avid and more. And hear from celebrated film, video and music professionals such as Oscar-winning visual effects wizard Rob Legato (Hugo, Titanic), film director Jacob Rosenberg (Act of Valor, Waiting for Lightning), Ted Schilowitz (RED founding member), and Xlantic’s Chris Brickler (Love in a Circus) as they share their insights and advice.
  6:00PM –  7:38PM F The Last Fall Alamo Lamar B
"The Last Fall" is a coming of age sports drama about the difficulties an NFL journeyman faces when trying to transition to life after his playing days are over.
  6:00PM –  9:00PM I Blacks in Technology Meet Up Carver Museum
The annual Blacks in Technology Meet Up offers the perfect networking opportunity to renew connections and sync up itineraries for the weekend. We will have free-flowing libations and serve a Texas inspired hors d’ oeuvres menu. This event will also feature remarks from digital guru Quincy Jones, III and presentation of the first ever BiT Top Ten Awards recognizing the top ten African Americans who made the biggest impact on the technology sector in 2011. And you can’t experience the Live Music Capital Music of the World™ without live music – right? We’ll have a sizzling live soul auditory experience for your pleasure — along with DJ Phife spinning the best in eclectic neo-sounds. This event is FREE — no badge required to attend.
  6:00PM –  6:30PM I Jane McGonigal Book Signing Austin Convention Center (Ballroom G Foyer)
Jane McGonigal signs ‘Reality Is Broken: Why Games Make us Better and How they Can Change the World’ at the SXSW bookstore.
  6:00PM –  9:00PM P AT&T Mobile App Hackathon Austin Convention Center (Room 2)
Come join us at a special AT&T Mobile App Hackathon that will be focused on UI/UX designers and the like. We’ve lined up a special celebrity guest, Chicago Bears 7-time Pro-Bowl LB Lance Briggs, a self-admitted comic book fanatic. He’s looking for the best designers and devs to build him a mobile app. And where better to find the best than SXSW? Especially when the Official SXSW Hackathon is located smack in the center of the action at the Austin Convention Center for your convenience.
  6:00PM –  2:00AM P Bandpage HQ Empire Auto & Club 606
Bandpage HQ at 604-606 E 7th St offers high speed internet, free massages, and meetup/presentation opportunities during the day, then transforms into SXSW's ultimate party each night featuring future - tech multimedia installations, a fully texture-mapped room/stage environment (Empire Auto), DJs, bands, complimentary beverages (see schedule for details) and swag!
  6:00PM –  2:00AM P The ListenerApproved.com Launch Party Mohawk

ListenerApproved.com presents The Listener Approved Launch Party @ SXSW on March 9th at The Mohawk in Austin, Texas.

Featuring live performances by -

Michal Menert & Paul Basic (Pretty Lights Music), Texas' own Govinda, Derek VanScoten (D.V.S*), BedRockk, The Color Pharmacy, Mr. Free And The Satellite Freakout and Sweet Bandana.

Free music, free admission, free schwag, what badge!? 

RSVP above or if you're feeling VIP head on over this way - 
http://ListenerApprovedSXSW.mogotix.com/

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Michal Menert
Fort Collins, Colorado
(Pretty Lights Music)

http://MichalMenert.com/
http://facebook.com/MichalMenert
http://twitter.com/MichalMenert

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Paul Basic
Fort Collins, Colorado
(Pretty Lights Music)

http://PaulBasic.com/
http://facebook.com/PaulBasic
http://twitter.com/PaulBasic

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Govinda
Austin, Texas

http://govindamusic.com/
https://facebook.com/govindamusic
http://twitter.com/govindamusic

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Derek VanScoten (D.V.S*)
Brooklyn, New York

http://DVSMusic.com/
https://facebook.com/DVSMusic
https://twitter.com/derekvanscoten

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BedRockk
Denver, Colorado

https://facebook.com/bedrockkmusic

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The Color Pharmacy
Minneapolis, Minnesota

http://thecolorpharmacy.com/
https://facebook.com/thecolorx
http://twitter.com/TheColorX

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Mr. Free And The Satellite Freakout
Tucson, Arizona

http://www.satellitefreakout.com/
https://facebook.com/mrfreeandthesatellitefreakout
http://twitter.com/mfsf

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Sweet Bandana
Austin, Texas

-----------------------------------------------

Listener Approved 
The Sound of Eternal Revolution

http://ListenerApproved.com/
http://blog.ListenerApproved.com/
http://facebook.com/ListenerApproved
http://twitter.com/ListenrApproved.com
http://youtube.com/ListenerApproved
http://foursquare.com/ListenrApproved
http://quora.com/ListenerApproved-com
http://angel.co/Listener-Approved

…
  6:00PM –  8:00PM P The Mix at Six presented by CanWeNetwork Roial
The Mix at Six is the first happy hour of the Interactive Festival and is the definitive place to re-connect, break the ice and just have a great time. Food, drinks and networking galore.
  6:00PM –  8:00PM P Trover's Live Graffiti Party East Side Drive-In

Join Trover and local street artists for a Live Art Party!

Participating artists include; Slokeone, Kristopher Kotcher, Mez One, Micca Toone. Please check our Facebook page for additional artist announcements.

Each day a different artist will paint a Hidden Gem unique to Austin. You can even tag the walls of our urban art gallery too.

Have a drink on us while you get your art and food trailer fix on.
  6:00PM – 11:00PM P Video Games and Beers: First Day Chill Out Session (Uberlife) Kung Fu Saloon

It does exactly what it says in the title! Here's some info from the bar themselves: Kung Fu Saloon has a variety of vintage arcade games and table games you can enjoy while celebrating with friends or just hanging out enjoying the great atmosphere.

Open to everyone - so come on down and join us for a well deserved SXSW 2012 chill out!

To guarantee your spot, make sure you also RSVP over on the official uberlife hangout page so you can keep up to date with fellow attendees ahead of the hangout and we'll post any updates there:

 
  6:00PM –  8:00PM P View512 Frost Bank Tower 17th Fl
Join interactive agency Tocquigny for View512, a party 17 stories above the action. You won't find a better view. http://www.view512.com
  6:15PM –  7:49PM F Fat Kid Rules The World Alamo Lamar A
Troy Billings is seventeen, overweight, and suicidal. Just as he's about to jump in front of a bus, he's saved by Marcus, a charming high school dropout/street musician. The two begin an uneasy friendship when Marcus enlists the musically challenged Troy to become the drummer in a new punk rock band. As Troy’s relationship with Marcus grows, Troy's father becomes increasingly concerned about his son's new friendship. Jake Wysocki (TERRI), Matt O'Leary (NATURAL SELECTION) and Billy Campbell (THE KILLING) star in Matthew Lillard's directorial debut based on the novel by K. L. Going and produced by Whitewater Films.
  6:15PM –  7:15PM F Safe Harbor Room Austin Convention Center (Room 5ABC)
The Safe Harbor Room is a place for people in recovery to meet during SXSW. The sessions are informal and supportive. SXSW is a challenging atmosphere for those who choose sobriety. All are welcome to come to the Safe Harbor Room to meet with like-minded attendees.
  6:30PM –  8:06PM F Indie Game: The Movie Canon Screening Room

With the twenty-first century comes a new breed of artist: the indie game designer. These innovators design and program their distinctly personal games in the hope that they may find connection and success. After years of work, designer Edmund McMillen and programmer Tommy Refenes work toward the release of their first major game for Xbox, Super Meat Boy. At a big video-game expo, developer Phil Fish unveils his highly anticipated, FEZ. Designer Jonathan Blow considers a new game after his very successful game, Braid. Four developers, three games, one ultimate goal— to express oneself through a video game.

The Austin Chronicle recommends this event in "Joystick Joy: Two Mediums, Same Ethos at Play."
  6:30PM –  8:19PM F SXEncore: That Evening Sun Alamo Ritz 2
*SXSW 2012 SXEncore screenings were determined by popular vote on Tugg.com. An aging Tennessee farmer returns to his homestead and must confront a family betrayal, the reappearance of an old enemy, and the loss of his farm.
  6:30PM –  7:47PM F Thale Alamo Lamar C
Next up from the Norwegian folklore is ”Thale”, revolving the mythical hulder, a tailed, female forest creature. “Thale” is the story of a certain hulder, found by two crimes scene cleaners in a concealed cellar. The creature never utters a word, unable to tell her tale herself, but the pieces of the puzzle soon come together; She's been kept down here for decades, for reasons soon to surface. Someone is approaching from outside. They want her back.
  6:30PM –  12:00AM P A Celebration of American Startups ACL Live at the Moody Theater
Showcasing some of the country’s most successful entrepreneurs, as well as an array of corporate and elected leaders and some of the hottest music on the planet, this special event will provide a world-wide platform to celebrate entrepreneurship and startup companies throughout the country. The evening event, co-sponsored by The Startup America Partnership, SXSW and the Technology Partnership of the Austin Chamber will feature technology leaders including Reid Hoffman, Steve Case, Steve Blank, Amos Winbush III, and many others. A special dedication to Steve Jobs will be debuted and music provided by some great Texas artists. The evening will be second to none. Music from Austin’s own Ghostland Observatory -- band will perform at 10:45 pm. For more information about the Celebration of American Startups, please click here (link to https://www.facebook.com/events/256609114414593/ )
  7:00PM –  8:34PM F SXEncore: 45365 Violet Crown 1
*SXSW 2012 SXEncore screenings were determined by popular vote on Tugg.com. 45365 explores the congruities of daily life in an American town. From the patrol car to the courtroom, the playground to the nursing home, the parade to the prayer service, it explores relationships and interactions - with people and their environment. The stories of a father and son, a young relationship, cops and criminals, officials and their electorate coalesce into a mosaic of faces, places, and events. 45365 is a portrait of a city and its people.
  7:00PM –  8:01PM F SXEncore: NY Export: Opus Jazz SXSatellite: Alamo Village
*SXSW 2012 SXEncore screenings were determined by popular vote on Tugg.com. Shot on location in New York City and starring an ensemble cast of New York City Ballet dancers, NY Export: Opus Jazz takes Jerome Robbins‘ 1958 “ballet in sneakers” and reimagines it for a new generation in this scripted adaptation. After winning an Audience Award at the 2010 South by Southwest Film Festival, the film aired nationally on PBS’ Great Performances series and was nominated for the Rose d’Or Award.
  7:00PM –  8:13PM F SXEncore: Phillip The Fossil SXSatellite: Alamo Slaughter
*SXSW 2012 SXEncore screenings were determined by popular vote on Tugg.com. An aging party animal chases the now extinct glory days of his youth. Blowing lines, strip clubs, and pawing barely legal girls are all part of his endless summer. He chuckles along as the carefree town jester, but beneath this suffocating guise Phillip feels increasingly isolated. When an old love returns home and the opportunity to run his own landscaping business knocks, he must first ditch the insecure seventeen year-old that’s been his shadow. Dealing with her jealous, steroid-pumping ex and a best friend with an acutely hostile form of PTSD, it isn’t long before Phillip gets tangled in a tornado of violence.
  7:00PM –  8:35PM F The Cabin in the Woods Paramount Theatre
Five friends go to a remote cabin in the woods. Bad things happen. If you think you know this story, think again. From fan favorites Joss Whedon and Drew Goddard comes THE CABIN IN THE WOODS, a mind blowing horror film that turns the genre inside out. Produced by Whedon and directed by Goddard from a script by both, the film stars Kristen Connolly, Chris Hemsworth, Anna Hutchison, Fran Kranz, Jesse Williams, Richard Jenkins and Bradley Whitford. Lionsgate presents a Mutant Enemy production.
  7:00PM –  9:00AM P App Dev Hackathon 208 Nueces

App Dev Hack @ SXSW is for developers working on mobile and HTML5 apps. Developers will learn new skills, build mobile apps, compete for prizes, meet people and find teammates for new or current projects. Not your traditional hack, AppDev Hackathon features hands on training classes on the latest technologies and trends that can help developers build better apps.

The AppDev Hackathon is free to SXSW badge holders. There is a $10 at the door charge for non-badge holders.

Schedule

7:00p Check-in
—————————
8:00p Introduction, Rules, Prizes
—————————
9:00p Hack begins
—————————
10:00p Bootcamp begins
—————————
12:00a Midnight Lunch!
—————————
1:00a Hack Continues
—————————
6:30a Presentations begin
—————————
8:30a Winners Announced
—————————
9:00a Hack Ends

 
  7:00PM –  9:00AM P App Hackathon Presented by Zypr Austin Music Hall
The official SXSW overnight hackathon for mobile and HTML5 developers to compete for great prizes. Food provided. RSVP at http://AppHackathon.com.
  7:00PM – 10:00PM P Back To The Future (Airbnb + Vayable + Getaround) TBA

What better way to kick off SXSW than going Back to the Future? Airbnb, Vayable, and Getaround invite you to jump into your time machine, Tesla, sailboat, or other transportation mode of choice to share an evening with us. 
We're celebrating the future of travel, with an ode to old-school travel, and the inspiring people and places that are alongside us as we lead the way. You'll get to meet all the great Austinites who provide places to stay and things to do in Austin during SXSW, as well as the founders and core communities of Airbnb, Vayable, and Getaround! 
We have a few surprises up our sleeves, too. So come early, enjoy a few drinks on us, snack on some appetizers, and meet some amazing people. The first 50 people to show up will get a SXSW survival pack full of things that will help sustain you through the next week (or two) of parties. 

Featuring:
DJ Kidhack

Generously powered by our friends at:
Taskrabbit
Sponsorfied
Moonshine Whiskey
Prezel Crisps          

For invites, please message us with some information about yourself at party@vayable.com. Please note that because there is limited capacity, not everyone will receive an invite. Thanks! 
  7:00PM –  1:00AM P Epic Interactive (AirCover + Tabbedout + Do512) The Belmont


Complimentary cocktails on the Do512 tab until it runs out!  21+ Only, no exceptions! 

To RSVP, visit the link below.  PLEASE NOTE: RSVP does NOT guarantee entry.  This event will likely be at capacity and we recommend coming early.

Get Priority Entry! Download either the AirCover OR the Tabbedout app on your iPhone or Android and show it at entry to get in the “fast lane”!
  7:00PM –  9:00PM P Feast of Fun Queer Meetup Oilcan Harry's

Get ready for Feast of Fun at the SXSW Queer Meetup. Follow @oilcanharrys and @feastoffun on Twitter for the hosted bar and food. 

Network with other queer/LGBT bloggers, filmmakers and musicians including Fausto Fernós and Marc Felion from the Feast of Fun podcast (www.feastoffun.com). Hosted bar for SXSW attendees, free.

Did I mention free? Food, booze and fun!

More Info: https://www.facebook.com/events/396135530401203/
  7:00PM – 11:00PM P Hello Somebody Party CTC Gardens | Cazamance Cafe

Hello Somebody along with Kammok brings the musical act Seryn, named by Paste Magazine “The best live act of SXSW 2011”, to headline an evening that will be honoring Malaria No More’s battle to end malaria deaths in Africa by 2015.

This show is all ages and free. Doors Open at 7pm: Show begins at 8pm

Opening for Seryn will be Austin’s own Lamar Stockton and the Mourning Doves, a country/folk band that is made up of some of Austin’s brightest emerging musicians including violinist Brian Batch from Alpha Rev. Ryan Edgar, an emerging talent from Dallas, TX will be opening the evening. Ryan appears on the Hello Somebody compilation album that features The Rocket Summer, The Almost, and other national artists.

We will have free raffle giveaways during the night, including Hello Somebody and Kammok products and will be donating a % of profits to Malaria No More for any product sales throughout the night.

This evening is brought to you by Hello Somebody and is a Kuai Studios production. Hops and Grain brewery will have local craft beer on tap along with 360 Vodka for those over 21. Cazamance Cafe will have their incredible West African Cuisine available for purchase.

The space will be open during the day with internet hotspots for those that need a SXSW break to work/check emails. We will close the doors around 5pm for sound check and re-open doors at 7pm for the show. Tell your friends. Be early. Don't be stuck waiting in line! 
  7:00PM – 12:00AM P Ignite Social Media Party Molotov Lounge

You are invited to the 3rd Annual Ignite Social Media Party!

Join Jim Tobin, Jason Falls, Tim Hayden, Expion and other gracious hosts to fire up the lights of Austin!

Each March, swarms of bright minds fly into Austin, landing in one corner of town on a Friday night.  This is the place to see and meet them all at once.

Tasty BBQ, drinks, a silly photo or two, and a surprise way we'll capture the moments shared at the party! 

Two floors, one big party - Kick back downstairs or boogie on the rooftop deck of Molotov. 

Get your swerve on at the 3rd Annual Ignite Social Media Party and bring your friends (no SXSW badge required).

 

This event made possible by these gracious partners: 

Ignite Social Media
Social Media Explorer
Expion
44Doors

 
  7:00PM –  9:00PM P State of NOW (#140conf) Cocktail Party Lanai

Catch up with the #140conf Community while you are at SXSW. Jeff Pulver is holding a Texas style cocktail party at Lanai. The lights will be up, the music low, the energy will be high, and you can enjoy interacting in a space just right for making connections and creating lasting relationships. You decide which state is bigger, the State of NOW or the State of Texas.
  7:15PM –  8:39PM F SXEncore: The Way We Get By Violet Crown 2
*SXSW 2012 SXEncore screenings were determined by popular vote on Tugg.com. "The Way We Get By" is a deeply moving film about life and how to live it. Beginning as a seemingly idiosyncratic story about troop greeters-- a group of senior citizens who gather daily at a small airport to thank American soldiers departing and returning from Iraq and Afghanistan, the film quickly turns into a moving, unsettling and compassionate story about aging, loneliness, war and mortality. More important, regardless of your politics, "The Way We Get By" celebrates three unsung heroes who share their love with strangers who need and deserve it.
  7:30PM –  9:00PM B Samuel Davidson Betsy's Bar
Artists: Samuel Davidson

Don't miss Samuel Davidson at Betsy's!

21+
  7:30PM –  8:46PM F Chasing Ice Alamo Ritz 1
Photographer James Balog was once a skeptic about climate change. But through his Extreme Ice Survey, he discovers undeniable evidence of our changing planet. In "Chasing Ice", Balog deploys revolutionary time-lapse cameras to capture a multi-year record of the world's changing glaciers. Traveling with a team across the brutal Arctic, Balog risks his career and his well-being in pursuit of the biggest story facing humanity. As the debate polarizes America, and the intensity of natural disasters ramps up globally, "Chasing Ice" depicts a heroic photojournalist on a mission to deliver fragile hope to our carbon-powered planet.
  7:30PM –  9:06PM F Electrick Children Stateside Theatre
Pregnant by music? On her 15th birthday, Rachel, a young Mormon girl from a fundamentalist Utah community, discovers a forbidden cassette tape with rock music on it. Having never heard anything like it, she has a miraculous experience and three months later, claims to have had an immaculate conception from listening to the music. Her parents arrange a marriage, but Rachel runs away to the closest city, Las Vegas, to search for the man who sings on the tape, thinking he has something to do with her mysterious pregnancy...
  7:30PM –  8:45PM F Girl Walk // All Day Vimeo Theater
Girl Walk // All Day is a feature-length dance music video and tale of urban exploration that follow three dancers across New York City. They turn the city's sidewalks, parks, and stadiums into an evolving stage as a story of rebellion, love, and discovery unfolds. Shot entirely in public spaces, and funded entirely by crowd-sourcing, Girl Walk // All Day is a statement about the power of community and public space. Set to the album All Day by mashup musician Girl Talk, it's also an insanely fun love letter to New York.
  8:00PM –  2:00AM B DJ Christian Baruto Kingdom
Artists: DJ Christian Baruto

Startup Weekend, Zaarly and Twilio have teamed up to bring you the must attend party at SXSW this year! Stop by and have some drinks on us and dance into the night with DJ Christian Barbuto and DJ Remmington Steele behind the booth. Did we mention free drinks? This is where the whos who of the startup world will be at Friday night... and hey maybe even some celebrities (wink, wink). We hope to see you there!

Also, did we mention free drinks?

More info at http://kingdomaustin.com/

 **RSVP does not guarantee entrance. First come first serve. 

DJ Christian Barbuto, DJ Remmington Steele
  8:00PM –  2:00AM B DJ Remmington Steele Kingdom
Artists: DJ Remmington Steele

Startup Weekend, Zaarly and Twilio have teamed up to bring you the must attend party at SXSW this year! Stop by and have some drinks on us and dance into the night with DJ Christian Barbuto and DJ Remmington Steele behind the booth. Did we mention free drinks? This is where the whos who of the startup world will be at Friday night... and hey maybe even some celebrities (wink, wink). We hope to see you there!

Also, did we mention free drinks?

More info at http://kingdomaustin.com/

 **RSVP does not guarantee entrance. First come first serve. 

DJ Christian Barbuto, DJ Remmington Steele
  8:00PM – 10:00PM P 20x2 Skinny's Ballroom
A SXSW Interactive tradition! Amazing, poignant, moving, and funny 2-minute presentations by 20 of new media's most creative minds.
  8:00PM –  2:00AM P Locals Only Bandpage HQ

Locals Only - A collection of talented local artists perform at Club 606.

Lineup:

8 PM: The Smites
9 PM: Education
10 PM: Heroine
11 PM: Southbound Drive
12 AM: Hour Band
  8:00PM – 11:00PM P OnStar Kickoff Party The Parish

For the 5th consecutive year SXSW Interactive opens with your party…The OnStar Kick-off Party hosted by @TechSet   We will once again open SXSW Interactive on Friday night with an evening that brings together the new influencers (that's you) to celebrate everything we've done and everything we will do together. This is the only party that designed around you…literally. The venue (The Parish), the guest list, the people who meet you at the door, the entertainment, the ambiance, it's all curated to spark the experiences and memories that kick off SXSW Interactive for you and your social graph the only way we know how…by rocking it.

Join @OnStar for your chance pitch the latest idea to work with OnStar’s API. We will be showcasing the latest technology so you can get your hands-on experience first, including the Chevy at SxSW Mobile app. Download the app and see where Catch A Chevy vehicles are traveling and what’s hot at SxSW.

Find OnStar on Twitter, Google+  and Facebook.

Sign up early as the event sells out every year. Let's make this year's TechSet the most #epic event ever. 

RSVPs are currently closed for non-VIP guests.
  8:00PM – 10:00PM P PromaxBDA Party CNN Grill

Join PromaxBDA at SXSW as we help kick off the annual Austin conference. This two-hour event will include cocktails, appetizers and special session “From Market to Make It: How Social TV Technologies are Guiding Audiences To The Content They’ll Love” with industry leaders from GetGlue, Lost Remote, and i.TV. This is an invite only event and seating is limited, so please be sure to RSVP below.

Don’t miss out on this great event -- RSVP today.

From Market to Make It: How Social TV Technologies are Guiding Audiences to The Content They’ll Love
There was a time when Content was King; but success today depends on the size, quality and engagement of the Kingdom. In other words, the audience. PromaxBDA presents this insightful discussion with leaders in Social TV, where you’ll learn about the technologies, platforms and social strategies that aggregate audiences, drive engagement and create legions of passionate fans. 

Panelists:
Alex Iskold, CEO, GetGlue
Justin Whittaker, Co-Founder, i.TV
Cory Bergman, GM, Breaking News and Editor, Lost Remote
Additional panelist to be announced

 
  8:00PM –  2:00AM P Startup Weekend, Zaarly & Twilio Party Kingdom

Startup Weekend, Zaarly and Twilio have teamed up to bring you the must attend party at SXSW this year! Stop by and have some drinks on us and dance into the night with DJ Christian Barbuto and DJ Remmington Steele behind the booth. Did we mention free drinks? This is where the whos who of the startup world will be at Friday night... and hey maybe even some celebrities (wink, wink). We hope to see you there!

Also, did we mention free drinks?

More info at http://kingdomaustin.com/

 **RSVP does not guarantee entrance. First come first serve. 

DJ Christian Barbuto, DJ Remmington Steele
  8:00PM –  2:00AM P TechKaraoke (Blog World & New Media Expo) The Stage on Sixth

We're back for our third straight year at SXSW, and we cannot wait to rock out with all of you!

Join the TechKaraoke team and our sponsors (TBA) as, this time, we begin SXSW Interactive with a real bang!  We're taking over The Stage on Sixth for an evening full of live band karaoke and classic DJ karaoke (in-between sets), as well as additional surprises from our sponsors!
  8:00PM – 11:00PM P Techset Party The Parish
For the 4th consecutive year SXSW Interactive opens with your party…that's right, The Techset will once again kick-off SXSW Interactive with an evening that brings together the new influencers (that's you) to celebrate everything we've done and everything we will do together.
  8:30PM –  9:44PM F Wildness Alamo Lamar B
Rooted in the tropical underground of Los Angeles nightlife, "Wildness" is a portrait of the Silver Platter, a historic bar that has been home to Latin/LGBT immigrant communities since 1963. With a magical-realist flourish the bar itself becomes a character, narrating what happens when a weekly party (organized by Director Wu Tsang, DJs NGUZUNGUZU, and Total Freedom) called Wildness explodes into creativity and conflict. What does “safe space” mean? Who needs it? And how does it differ among us? At the Silver Platter, the search for answers creates coalitions across generations.
  9:00PM – 10:14PM F Charles Bradley: Soul of America Alamo Ritz 2
"Charles Bradley: Soul of America" captures the extraordinary late in life rise of 62 year old aspiring soul singer Charles Bradley, whose debut album, "No Time For Dreaming," took him from a hard life of poverty, homelessness and tragedy and rocketed him onto Rolling Stone magazine’s top 50 albums of 2011. This documentary follows Charles from his 62nd birthday through the electrifying and transformative months leading up to his unprecedented debut, world tour and ultimate triumph over an impossible dream 48 years in the making.
  9:00PM – 10:40PM F God Bless America Alamo Lamar A
Loveless, jobless, possibly terminally ill, Frank has had enough of the downward spiral of America. With nothing left to lose, Frank takes his gun and offs the stupidest, cruelest, and most repellent members of society. He finds an unusual accomplice: 16-year-old Roxy, who shares his sense of rage and disenfranchisement.
  9:00PM – 10:23PM F SXEncore: Man on a Mission: Richard Garriott's Road to the Stars SXSatellite: Alamo Slaughter
*SXSW 2012 SXEncore screenings were determined by popular vote on Tugg.com. Fulfilling a lifelong dream, computer game creator Richard Garriott becomes the first second-generation American astronaut as his $30 million ticket and secret Moscow training puts him aboard the Russian Soyuz rocket for a 12-day journey into space. Go along on his amazing ride as he orbits Earth on the International Space Station, performs experiments designed by his scientist-astronaut father, and returns with a harrowing and fiery re-entry.
  9:00PM – 10:30PM F SXEncore: The Loved Ones SXSatellite: Alamo Village
*SXSW 2012 SXEncore screenings were determined by popular vote on Tugg.com. Lola Stone asked Brent Mitchell to the prom, but Brent said no, and now he's screwed. What happens when Lola doesn't get what she wants? She enlists daddy's help to throw a prom of her own where she is queen and Brent is king — whether he likes it or not. THE LOVED ONES is what happens when puppy love goes horribly, violently wrong. Brent should have said yes….
  9:00PM –  12:00AM P @NIGHT Hosted by Samsung Mobile The Jones Center
Performances by RAC, Eclectic Method and Ernest Gonzales. lrnevl.com/FEED2012
  9:00PM –  2:00PM P FEED @NIGHT Day 1, Friday March 9 2012 The Jones Center - AMOA-Arthouse
Artists: RAC, Eclectic Method, Ernest Gonzalez

Sponsored by:
Learned Evolution, Twitter, Samsung, Mozilla Firefox, Rdio
  9:00PM –  2:00AM P First Night Meetup (Uberlife) Mulberry

Join us for the first night in SxSW where we can meet new attendees and talk about everyone's projects and plans for the festival.

To keep in touch during SXSW join the uberlife.com hangout at:http://uberlife.com/hangouts/first-night-in-sxsw & get the app.

RSVPs for this event are currently unavailable.
  9:00PM – 11:30PM P Friday Night Party (North of 41) Old School Bar & Grill

North of 41 is an organization whose sole mission is to help entrepreneurs expand their contacts across country borders.  We bring technology from local to global!
  9:00PM – 11:00PM P GuideHop Party Jackalope Bar

Join GuideHop crew and members in a tribute to our spiritual guide, the elusive jackalope. The conversation will lean towards fascinating, since GuideHop is a community of locals sharing the wild, unexpected elements of their hometowns.

We invite all SXSW Interactive party-hoppers (including those without badges) to enjoy free drinks at The Jackalope.
  9:00PM –  2:00AM P Startups Taking Flight Scoot Inn

Savling, DwinDeal and 4Mads are proud to present “Startups Taking Flight” at SXSW. Come and meet the people behind some of the hottest new online startups. Have a drink and network with VC’S and Angels in the lounge while enjoying the sounds of local Fort Worth rockers, Green River Ordinance. Event will be held at Austin’s legendary Scoot Inn Saloon. Get ready to take flight. 
  9:15PM – 10:29PM F Degenerate Art: The Art and Culture of Glass Pipes. Alamo Lamar C
“Degenerate Art” tells the story of glass pipe-making from the origins of the “color-changing” pipe, to the radical emerging art movement it has become today. Despite federal laws, pipe-makers have created a whole new genre of American folk art. A huge multi-million dollar industry has formed around this taboo culture. This subversive art challenges our right to free speech and expression, as well as reflecting the nature of the people who make and collect the pieces. One of the last true underground American scenes, glass pipe art remains invisible to mainstream culture.
  9:15PM – 10:35PM F SXEncore: Motherland Violet Crown 2
*SXSW 2012 SXEncore screenings were determined by popular vote on Tugg.com. The award-winning documentary film Motherland explores the timeless subjects of grief and healing through the story of a very unique journey. Six women from the US, all of whom have experienced a devastating loss, travel together to South Africa to work as volunteers. In Africa, where the AIDS epidemic leaves no one without a story of loss, the women learn how solidarity and shared suffering promote healing and grace. The film focuses specifically on the grieving processes of these six women, however its lessons are universal— ultimately, it is a heartwarming story about resilience and triumph of the human spirit.
  9:30PM – 11:00PM B Ernest Gonzales The Jones Center - AMOA-Arthouse
Artists: Ernest Gonzales
Doors open at 9pm
Sponsored by:
Learned Evolution, Twitter, Samsung, Mozilla Firefox, Rdio
  9:30PM – 11:08PM F Just Like Being There Alamo Ritz 1
In the gig poster community, artists such as Daniel Danger and Jay Ryan prove that creating this artwork is a way of life, more than just a career. These artists are at the forefront of an expansion of the gig poster genre. MONDO's reinvigoration of "the film poster as an art form," and Gallery 1988’s theme based exhibits are only two ways in which this artwork is reaching a greater public. In a community with strong roots, dating back to the 1960s, this expansion is controversial- refreshing to some, sacrilegious to others.
  9:30PM – 11:10PM F Pompeya Violet Crown 1
A junior screenwriter called Juan Garófalo is hired by film director Samuel Goldszer to write his new film: a gangster movie set in Buenos Aires. In each meeting, the filmmakers create a story that takes place in an imaginary Pompeya neighborhood.
  9:30PM – 10:52PM F Re:Generation Music Project Canon Screening Room
Re:Generation Music Project is a documentary film about original music collaborations that examine and re-imagine the history of different musical genres through the eyes of five of the most influential electronic producer/DJ’s in music today. For the film, Mark Ronson, DJ Premier, The Crystal Method, Pretty Lights and Skrillex each take a specific musical style and explore it by writing and recording a brand new track with an influential collaborator in that genre.
  9:45PM – 11:06PM F Wikileaks: Secrets & Lies Vimeo Theater
Produced by Oxford Film and Television, Wikileaks: Secrets and Lies is Bafta winner Patrick Forbes' seventy-six-minute documentary of the Wikileaks affair as told by the people involved: personal, moving and frequently hot tempered, it documents history in the making and establishes a new frontier for technology and journalism. A definitive factual account of the Wikileaks affair, the film features the first major television interview with Wikileaks founder Julian Assange.
 10:00PM – 11:00PM B The Rocketboys CNN Grill
Artists: The Rocketboys

The Rocketboys are playing the CNN Grill Live Jam.

 

 
 10:00PM – 11:33PM F The Babymakers Paramount Theatre
After trying everything to get his wife Audrey (Olivia Munn) pregnant, Tommy Macklin (Paul Schneider) realizes to his horror that he may be “shooting blanks.” Terrified that his marriage may fall apart, Tommy recruits his friends (and an Indian ex-mobster) to rob a sperm bank where he made a deposit years ago. As with any half-baked scheme, everything can and does go wrong, testing the limits of Tommy and Audrey’s relationship. THE BABYMAKERS is a hilarious twist on the heist film genre, a laugh-out loud comedy showing how far one couple will go in hopes of creating a new life.
 10:00PM –  12:00AM P CNN Grill Live Jam CNN Grill

FRIDAY, MARCH 9

10 PM:

The Rocket Boys is an indie rock band from Austin, Texas. The band was previously known as Homer Hiccolm & the Rocketboys. Since their formation, they have gained popularity from playing such festivals as Austin City Limits Music Festival, Next Big Nashville, CMJ, and South by Southwest.

TW: @therocketboys FB: www.Facebook.com/therocketboys

11 PM:

Zeale is a hip-hop/indie/alternative artist from Austin, Texas. He has worked with a number of artists across genres, including Los Angeles’ Awolnation and the newly reunited At The Drive-In’s Jim Ward.

TW: @zeale FB: www.facebook.com/zeale.rapz

 
 10:00PM –  2:00AM P COME PLAY with Alienware & Dailymotion Copa
The Copa is the place to be to kick off SXSW Friday night. We'll have live gaming on Alienware Aurora systems, an open bar, an interactive digital graffiti wall as well as live music from Gemini Club. Twitch.tv will be there too with some additional surprises.
 10:00PM –  2:00AM P Nightcap 2 (Edelman Digital) The Dogwood

Kick off SXSW right with some of the brightest minds in the business and join us for the second annual Night Cap with Edelman Digital!

Your co-hosts for the evening are: Kevin King, Global Practice Chair for Edelman digital, David Armano, Executive Vice President, Global Innovation & Integration and Natasha Avery, Vice President US Director Digital Recruitment (look for the pink flower).  Join them along with a cast of "Edelmanites" as we kick off the first of many sleepless nights in Austin. 

Please join the party for a hosted bar at one of Austin’s most awesome venues, The Dogwood.http://www.thedogwoodaustin.com/

Follow tweets for this event at #nightcap

This event is currently sold out.
 10:00PM –  2:00AM P SXSW Film Opening Party presented by WeVideo Buffalo Billiards
Join us for the opening night celebration that kicks off the 2012 SXSW Film Festival. Enjoy drinks with old friends and have fun making new ones!
 10:15PM – 11:25PM F PAVILION Stateside Theatre
Max leaves his lakeside town to live with his father on the fringe of suburban Arizona. Both fever dream and quiet trip, "PAVILION" creates a deep and ethereal world, showing us an innocent way of life coming apart at the seams, constructing an indelible image of the enigma of youth. One of ten films selected for IFP's 2011 Narrative Lab, "PAVILION" was also selected by the Film Society of Lincoln Center’s 2011 Emerging Visions Workshop.
 11:00PM –  12:30AM B Eclectic Method The Jones Center - AMOA-Arthouse
Artists: Eclectic Method
Doors open at 9pm
Sponsored by:
Learned Evolution, Twitter, Samsung, Mozilla Firefox, Rdio
 11:00PM – 12:00AM B Zeale CNN Grill
Artists: Zeale

Zeale is playing the CNN Grill Live Jam.

 

 
 11:30PM –  12:58AM F Cheap Extermination Alamo Lamar B
For Ernst, the perfect disguise was to play himself.
 11:30PM –  12:58AM F Cherry On Top Alamo Lamar B
A prostitute finds new ways to attract business.
 11:30PM –  12:58AM F Don't Hug Me I'm Scared Alamo Lamar B
Take: A pinch of inspiration A handful of joy 2 spoonfuls of courage 3/8 of a litre of desire A splash of pride 3 heaped tablespoons of laughter A kg of saltwater A cup of going the distance You’ll know when its ready….
 11:30PM –  12:58AM F Duck Sauce, "Big Bad Wolf" Alamo Lamar B
Keith Schofield’s original, outrageous and very, very funny promo for Duck Sauce’s single Big Bad Wolf has been burning up the internet, causing millions of pelvises to be thrusted worldwide. An instant classic.
 11:30PM –  12:58AM F going to the store Alamo Lamar B
Normal guy, normal walk.
 11:30PM –  1:09AM F Hard Labor Alamo Ritz 2
Helena is on the verge of fulfilling a dream as she prepares to open her own business: a neighborhood grocery store. She hires a maid, Paula, to take care of her house and daughter. But when her husband Octavio is suddenly fired from his job as an insurance executive, Helena is left to support the family alone.
 11:30PM –  12:58AM F I Am Your Grandma Alamo Lamar B
An autobiographical video diary log (vlog) that Jillian Mayer records for her unborn grandchildren. Envisioned as an authentic solution to fleshing out the detached model of the family tree, Mayer hearkens to bygone times when ancestors could glimpse one another through a locket or lock of hair.
 11:30PM –  12:58AM F J.P.B.F. Alamo Lamar B
An absurdist Wall Street butt fucking comedy.
 11:30PM –  12:58AM F J@cuzzi B0ys, "Gl@zin'' Alamo Lamar B
"Gl@zin" is part of a larger narrative where a group of 6 anonymous girls innocently paint their privates and rig them to lip-synch their favorite song as a gift to the band.
 11:30PM –  12:58AM F Machines of the Working Class Alamo Lamar B
Two robotic blue-collar workers take a brief hiatus to discuss delusions of grandeur.
 11:30PM –  12:58AM F Man & Gun Alamo Lamar B
Man And Gun is a dark romantic comedy that chronicles one man's love affair with guns and the very special .50-caliber assault rifle that wins his heart. Written and directed by Brian McOmber from the band Dirty Projectors and starring Tim Harrington from the band Les Savy Fav and Pitchfork TV’s Beardo.
 11:30PM –  12:58AM F Merman Alamo Lamar B
Harrison dances within an amazingly lush, deep well of crystal clear water, undisturbed by his onlooking friends.
 11:30PM –  12:58AM F Midnight Shorts Alamo Lamar B
Cheap Extermination Director: Minka Farthing-Kohl For Ernst, the perfect disguise was to play himself. Cherry On Top Director: Mike Damanskis A prostitute finds new ways to attract business. Don't Hug Me I'm Scared Directors: Rebecca Sloan, Joseph Pelling A short film about teaching creativity—by This Is It Collective. Duck Sauce, “Big Bad Wolf” Director: Keith Schofield Keith Schofield’s original, outrageous and very, very funny promo for Duck Sauce’s single Big Bad Wolf has been burning up the internet, causing millions of pelvises to be thrust worldwide. An instant classic. I Am Your Grandma Director: Jillian Mayer An autobiographical video diary log (vlog) that Jillian Mayer records for her unborn grandchildren. J.P.B.F. Director: Steve Collins A woman interviews for a job at a nefarious company that may or may not f**k b**ts. Jacuzzi Boys, “Glazin'' Directors: Lucas Leyva, Jillian Mayer Glazin' is part of a larger narrative where a group of 6 anonymous girls innocently paint their privates and rig them to lip-synch their favorite song as a gift to the band. Machines of the Working Class Directors: James Dastoli, Robert Dastoli Two robotic blue-collar workers take a brief hiatus to discuss delusions of grandeur. Man & Gun Director: Brian McOmber A post 9/11 fairy tale about a man’s love affair with guns. Merman Director: Jono Foley Harrison swims through the darkest recesses of his mind. Other Director: Daniel DelPurgatorio Patrick is a brilliant doctor in an obsessive race to alter his own grim prognosis. During a series of unconventional experiments, he discovers a scientific loophole unlike anything he had ever imagined. Perished Directors: Aaron McCann, Stefan Androv Radanovich Sometimes survival is worse than death. Zombie Chic Director: Todd Cobery A stuffy dinner party is interrupted by the zombie apocalypse.
 11:30PM –  12:58AM F Other Alamo Lamar B
Patrick is a brilliant doctor, in an obsessive race to alter his own grim prognosis. During a series of unconventional experiments, he discovers a scientific loophole unlike anything he had ever imagined. In pursuit of this dark prize, Patrick will risk everything to ensure he sees his experiment to the end...even if it means accepting the sinister results.
 11:30PM –  12:58AM F Perished Alamo Lamar B
Amidst a zombie outbreak a broken man on the run seeks refuge in a shed and accidentally locks himself inside. Isolated, alone and low on supplies, he is quickly stripped of all his humanity as he struggles to survive. As the days go by the deteriorated man must rebuild his inner strength to escape and finally confront his ultimate fear.
 11:30PM –  12:58AM F Tumult Alamo Lamar B
A tribe of Norse warriors traipse across a barren land after battle. Bloodied and wounded, their chief is near death. He is about to hand over power to his son when an army of a completely different kind…descends upon them.
 11:30PM –  12:58AM F Zombie Chic 3D Alamo Lamar B
A stuffy, upscale dinner party is interrupted by the zombie apocalypse in this gory black comedy.
 11:59PM –  1:26AM F Girls Against Boys Alamo Ritz 1
"Girls Against Boys" is a character-driven, psychological thriller about two girls on a killing spree in New York. With edgy and ironic humor and a darkly meditative tone that is far more European or Asian than typically American, it is also a coming-of-age story about a young woman coming to understand how the world really works. It’s a ride for sure, and it even gets more than a little gruesome, but it's character-driven rather than action-driven, and it has a psychological twist that's more like a way of reading the film than a big reveal.
 11:59PM –  1:19AM F REC 3: Genesis Alamo Lamar A
Koldo and Clara are about to celebrate the most important day of their lives: their wedding. Everything appears to be running smoothly and the bride, the groom and their families are enjoying a wonderful day in the countryside until some of the guests start showing signs of a strange illness. Before they know what’s happening, the bride and groom find themselves in the middle of a hellish ordeal, as an uncontrollable torrent of violence is unleashed on the wedding. What started off as an idyllic day quickly descends into a nightmare of the worst kind…
TBA P SoundCloud Open House SoundCloud Open House

SoundCloud Open House is a showcase of innovative audio and music start-ups from across the SoundCloud app ecosystem.

Discover the best from web, iOS, Android and desktop sound creation & editing, storytelling and promotion, hosted by the world's leading social sound platform.

Entry to the exhibition space is by invitation. 
Click here to tell us when you'd like to visit.

 
 12:30AM –  2:00AM B RAC The Jones Center - AMOA-Arthouse
Doors open at 9pm
Sponsored by:
Learned Evolution, Twitter, Samsung, Mozilla Firefox, Rdio