Executive Director, Analytics
Conde Nast
Chris leads the Analytics team within Condé Nast Research & Insights. This team strives to provide Condé Nast and its clients with the most accurate and actionable insight on consumer behaviors across all media. He joined Condé Nast after three years at Kraft Foods in a combined role across the corporate research team and CRM marketing team. In this role, Chris led Kraft’s international web analytics strategy and execution on more than 100 brand websites. He defined the marketing strategy, including search and display media buying, for kraftfoods.com (now kraftrecipes.com, a top online recipe destination and the largest CPG marketer owned website). He also led the strategy for monetization of the international Kraft CRM program which included online and email ad sales, syndication, and strategic partnerships.