EVP
Big Lead Sports
Clay Walker is the Executive Vice President & Chief Affiliate Officer of Big Lead Sports, the largest independent digital sports media and marketing company in the U.S. Big Lead Sports develops custom social media and marketing program for clients such as Coke, McDonalds, Sprint, P&G, Coors and Ford. He is responsible for managing the strategic direction of BLS’s affiliate network. With more than 250+ affiliates and 20 million monthly unique visitors, Big Lead Sports is now the 5th largest online sports property in the U.S., according to comScore. He also founded the Fantasy Sports Association, a trade organization that was dedicated to growing the fantasy sports industry. Prior to joining Big Lead Sports in 2006, he served as the senior vice president of the NFL Players Association’s licensing and marketing arm (PLAYERS INC) for 13 years. Clay earned a B.A. in English from East Carolina University, an M.B.A. from Colorado State University and an M.S. in Labor Relations from the University of Massachusetts, Amherst.