Sr Lecturer
Texas State University
Dara Quackenbush is a public relations professor at Texas State University and a strategic communications adviser. She has more than 15 years of experience in marketing communications, public relations, branding and product positioning and has worked with both start-ups and Fortune 500 companies. Dara began teaching in 2005 and strives to bring real-world experience to the classroom. Outside of the university, she works with clients to develop branding, positioning, social media strategies, messaging and strategic communications plans.