SXSW 2012

Mktg Strategist
Freshspot Marketing
David Meerman Scott's book "The New Rules of Marketing & PR" opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, "New Rules" is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers. His other international bestsellers include "Real-Time Marketing & PR" and "Marketing Lessons from the Grateful Dead" and his most recent book "Newsjacking" is generating tremendous buzz in the PR and marketing community.