CEO
Vitality/MIT Media Lab
David Rose is an award-winning entrepreneur and instructor at the MIT Media Lab. He specializes in novel interfaces which make the physical environment an interface to digital information. David founded and is CEO at Vitality, a company that reinvented medication packaging now distributed by CVS, Walgreens and Express Scripts. He founded Ambient Devices, which pioneered glanceable technology: embedding internet information in everyday objects like lamps, mirrors, and umbrellas. David holds patents for technologies in photo sharing, interactive TV, ambient information displays, and medical devices. His work has been featured at the MoMA, in the New York Times, and parodied on the Colbert Report.