Exec VP, Prod
Specificmedia/Myspace
Jason Knapp, EVP of Product at Specific Media and Myspace, has spent more than two decades pursuing innovations in digital media and exploring what’s next in advertising. Jason has been a co-founder, advisory board member, or seed investor in more than 14 tech startups, six of which have been successfully acquired to date. His eye towards the future inspires him to invent products that transform how advertisers and consumers interact. Jason created the industry’s first real-time-bidding (RTB) platform to link separate advertiser and publisher systems, which spawned hundreds of startups and has been widely adopted by Google, Yahoo, and Microsoft.