Chief Digital Engagment Officer, Toys & Sporting Goods
Sears Holdings Corporation
Julia Fitzgerald is currently the Chief Digital Engagement Officer for Toys, Fitness, & Sporting Goods at Sears Holdings Corporation. She joined Sears /Kmart in 2009 as the CMO for Toys, Seasonal, and Outdoor Living businesses. At Sears Julia turned around the Outdoor Living business by growing online revenues over 150% through a focused digital campaign, grew the toy business 18% in a flat market, and re-launched Sears Toys Shop as an online experience. Prior to her move to retail Julia was SVP of Marketing and Product Development at VTech Electronic Learning Toys, where she orchestrated a dramatic turnaround growing market share 300% and making Vtech a world-class competitor. Julia successfully integrated US marketing strategies through Vtech’s global network and secured multimillion dollar global licensing agreements. Julia leverages years of insight-driven consumer marketing experience, and a keen understanding of digital tools. She has launched successful web experiences, social media eco systems, social and digital campaigns, mobile campaigns, and on-line communities. Julia has an MBA from Kellogg, is a board member of the Toy Industry Association, and was voted 2008’s Wonder Woman of Toys for her contributions to the toy industry.