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Founder/CEO Brain Traffic Kristina Halvorson (CEO and founder, Brain Traffic) is recognized as one of the most important voices in content strategy. She is the author of the seminal Content Strategy for the Web (2nd edition released March 2012); the host of the popular 5by5 podcast, Content Talks; and the founder of Confab, the country’s leading content strategy conference. Kristina has appeared as a featured speaker at more than 50 conferences and is well-known for her inspiring, humorous talks.
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