Mgr
Samsung
Lauren Pasquale began her career in sports digital media in 1995, creating and posting content for NFL.com, NFLMedia.com and SuperBowl.com. With the National Football League, she served PR and content roles in Communications & Government Affairs, NFL Films and finally, New Media. After leading functional integration of the 32 NFL club websites into the NFL Network in 2000, she joined USA Hockey as the Director of Internet Communications and launched the most comprehensive membership services website among National Governing Bodies, offering members online registration, coach and referee clinic registration, event management registration, results tracking and free websites on the USA Hockey Internet Network for over 1,000 registered programs. At the U. S. Olympic Committee, Pasquale is responsible for Team USA digital content, development and sponsorship activation. She established a cross-functional working group to set the USOC digital media strategy and implemented the first ever search engine marketing and social media campaigns, resulting in a 67% increase in daily visitors over Beijing during the Vancouver Games. In 2011, Pasquale directed social media growth which resulted in a 333% increase in Facebook audience. In preparation for the London 2012 Olympic and Paralympic Games, Pasquale is leading digital media efforts to socialize Team USA for fans, producing extensive video series and Facebook application development as well as a mobile and tablet application to connect fans with athletes on the Road to London.