VP, Marketing & Content
WeeWorld
A seasoned interactive media expert, Maura Welch offers best-practice insight into how to successfully create, launch and integrate virtual goods campaigns in the evolving social game and mobile environment. As VP of Marketing and Content Development for WeeWorld, she leads the development of branded campaigns as well as marketing and monetization strategies. Prior to WeeWorld, Maura ran the development of interactive mobile ads at Mobot (now part of NeoMedia), helped Lycos launch a social networking site and worked with SkyGo (now part of Enpocket). An industry veteran and former Boston Globe columnist, she has spoken at numerous conferences, including Engage, Digital Hollywood, Digital Content Monetization and SXSW.