Founder
BBH Labs
Mel Exon is co-founder and Managing Partner of BBH Labs, Bartle Bogle Hegarty's global innovation unit. BBH is an independently owned, global creative ad agency with six regional hubs worldwide. BBH Labs is the agency's outwardly-focused, technology-driven innovation arm focused on ensuring the company is as smart as possible when it comes to change and the embracing of emerging platforms, processes and partners. She writes about this and more at http://bbh-labs.com and tweets @bbhlabs and @melex.