Sr Creative Dir
Digitaria Interactive
Paul Drohan specializes in the development of entrepreneurial initiatives, specifically those focusing on brands’ development from launch through iteration. Paul has been key in shepherding the IFYC brand as it has shifted its identity from a specific interfaith mindset to a broader youth movement with underpinnings of religious pluralism. Digitaria developed user personas that helped unify the previously amorphous IFYC brand approach, and created an outspoken campaign mindset.