VP Consumer & Ent
Text 100
Tara O’Donnell Vice President, Text 100 Global Public Relations, New York Tara O‘Donnell has 16 years of consumer and corporate communications experience and currently co-leads Text 100‘s Consumer Sector. At Text 100 Tara currently oversees the MTV, VH1, Food Network, KAYAK.com and Shazam accounts. Tara is responsible for crafting strategies and providing counsel on messaging and positioning as well as digital initiatives for several clients across the agency including British Airways and Nokia. Her experience in the consumer arena is diverse but Tara has also led initiatives for organizations such as Cisco and GE. Prior to joining Text 100, Tara spent five years leading North American Corporate Communications for Samsung Electronics, playing a pivotal role in shaping Samsung‘s brand identity as a digital technology leader in the U.S., Canada and Mexico.